suramisa da momavlis bavS

Transcription

N37
2011
zafxuli
redaqtori
salome kikaleiSvili
nomerze muSaobdnen
nino kalandia
maia cecaZe
Editor
Salome Kikaleishvili
CoNtributors
Nino Kalandia
Maya Tsetsadze
qeTo giorgobiani
Keto Giorgobiani
Teona jafariZe
Teona Japaridze
giorgi kekeliZe
Giorgi Kekelidze
giga nanobaSvili
Giga Nanobashvili
nina axlouri
Nina Akhlouri
ana mayaSvili
Ana Makashvili
aCiko xatiaSvili
dizaini
Tornike lorTqifaniZe
maiko kvirkvelia
foto
levan xerxeuliZe
giorgi toronjaZe
stilisti
nino beqiSvili
koreqtura
Tamar RonRaZe
Targmani
Achiko Khatiashvili
dEsigN
Tornike Lordkipanidze
Maiko Kvirkvelia
PHoto
Levan Kherkheulidze
Giorgi Toronjadze
stYlist (tExt)
Nino Beqishvili
CorrECtor
Tamar Ghonghadze
traNslatioN
translate.com.ge
jeoselis korporaciuli komunikaciebis ganyofileba
Corporate Communication Department
Ltd Geocell
gamomcemeli
Sps èm fabliSingi~
misamarTi: Tbilisi 0105, faliaSvilis q. 108
tel./faqsi: 23 37 31
el-fosta: [email protected]
ISSN 1512-3030
stamba: Sps `sezani~
sarCevi
erTi brendi _
erTi kompania
mzis festivali
`Cven vxedavT mzes!~
eqspatebis dRiurebidan
axali saxeebi... axali
saxelebi... Seni xelwera...
10 iRbliani
abonenti
Zveli negativebidan
aRdgenili istoriebi
Tqveni qselis
socialuri qseli
imogzaureT da
daisveneT saqarTveloSi
palmis rto dasavleTs
ubrundeba
8 idea am
zafxulisTvis
teqnologiuri
siaxleebi
4
8
14
25
26
32
36
40
52
58
66
Content
one brand – one
Company
sun Festival
”We Can see the sun!”
From the expats diaries
New Faces… New Names…
Your Handwriting…
10 lucky
subscribers
stories restored from
old Negatives
social Network of
Your own Network
travel and take a rest in
georgia
Palm d'or back
to west
Eight Ideas
for Summer
tech
News
osman Turani: `Cven rogorc Teliasoneras
Zlieri
jgufis wevri kompania, ganaxlebuli
brendi erT-erTma pirvelebma SevTavazeT sazogadoebas. amitom CvenTvis gansakuTrebulad
mniSvnelovani iyo am proeqtis warmateba. am
xnis ganmavlobaSi vadevnebdiT Tvalyurs xalxis
reaqcias, vatarebdiT kvlevebs, yvela monacemiT
saerTo azri iyo dadebiTi. Sedegad, ori wlis
Tavze TeliasoneraSi miiRes gadawyvetileba am
erTiani logotipis qveS gaerTianebuliyo Teliasoneras jgufis skandinaviisa da baltiispireTis qveynebSi warmodgenili kompaniebic. es
didi gaerTianeba bevri sasargeblo siaxlis winapirobaa. msoflio donis servisebi da yvelaze
xelsayreli SeTavazeba mxolod jeoselis abonentebis privilegia iqneba~.
4
jeoseli . zafxuli 2011
Osman Turan: “We, as the member company of
TeliaSonera’s strong group, were one of the first
to have offered a refreshed brand to the society.
Therefore, the success of this project was extremely important for us. During this period, we
were seriously watching public reactions; we were
conducting various researches; according to all
available data, common opinion was quite positive. As a result, two years later TeliaSonera decided to unite the member companies of TeliaSonera
Group operating in Scandinavian and Baltic states
under this uniform logotype. This huge unification
is a precondition for a lot of new useful novelties.
The world class services and the most attractive
offers will be a privilege only for Geocell subscribers.”
erTi brendi _
erTi kompania
One Brand –
One Company
zustad ori wlis win jeoselma feri icvala. momxmarebels
gansxvavebuli simbolikiT warmoudga da male mTel qveyanas iasamnisferi bumic moedo. es simboluri saxecvlileba ki im didi kampaniis
nawili gaxldaT, rac rebrendings ukavSirdeboda. maSin jeoselma, rogorc Teliasoneras Zlieri jgufis wevrma kompaniam, iasamnisferi
saxecvlileba warmatebiT ganaxorciela. tradiciul Rirebulebebze
da saerTaSoriso gamocdilebaze dayrdnobiT TqvenTvis zrunva
saxecvlilma jeoselma ganagrZo.
ganaxlebulm brendma zustad asaxa kompaniis korporatiuli Rirebulebebi:
iyos Tanamedrove adgilobrivi mobiluri kavSirgabmulobis kompania;

iyos siaxleebis pirveli Semomtani saqarTvelos satelekomunikacio bazarze, uaxlesi teqnologiebis danergviTa da momxmarebelTaTvis mravalferovani servisebis SeTavazebiT
iyos saqarTvelos cxovrebis Semadgeneli nawili ekonomikuri

ganviTarebisa da sazogadoebriv-socialuri pasuxismgeblobis
sferoSi.
am warmatebul saxecvlilebas dRes ukve Tavisi logikuri ganviTareba moyva da am erTiani logotipis qveS gaerTianda Teliasoneras
jgufis skandinaviisa da baltiispireTis qveynebSi warmodgenili 18
wamyvani kompania. amiT Teliasoneram Tavisi arsebobis istoriaSi
erT-erTi mniSvnelovani nabiji gadadga, radgan es simbolo teleko-
Exactly two years ago Geocell changed its color having been
presented to the public with different symbol and soon the purple
boom covered the entire country. This symbolic refurbishment was
a part of a large-scale campaign, which was related to rebranding.
Geocell, as the member of TeliaSonera’s strong group, successfully implemented its purple refreshment. So, by its refreshed brand
Geocell continued to be at your service with the same traditions
and values and a strong feedback of international experience.
The refreshed brand has exactly reflected the company’s corporate values:
To be a modern local mobile communication company;
To be the pioneer on the Georgian telecommunication market
introducing modern technologies and offering diverse services
to the consumers;
To be an integral part of Georgian life in the sphere of economic development and social responsibility.
Today this successful refreshment has been followed by its logical development and 18 leading companies operating in Scandinavian and Baltic countries of TeliaSonera Group united under one
brand. By this, TeliaSonera took one important step in the history of
its existence with the common symbol representing the unity of the
leading telecommunication company’s international authority and
the local values.
Geocell . Summer 2011
5
munikaciis sferoSi wamyvani kompaniis saerTaSoriso avtoritetsa
da adgilobrivi Rirebulebebis erTianobas warmoadgens.
12 maiss Teliasoneram axali, erTiani brendis qveS waradgina Semdegi kompaniebi: Netcom, NexGen Tel (norvegia), Telia (dania), Telia
(SvedeTi), Sonera (fineTi), EMT da Elion (estoneTi), Omnitel
(litva), TeliaSonera, TeliaSonera Finans da TeliaSonera-s saerTaSoriso operatori. axali brendi erTiani saxiT ukve warmodgenili iyo
Kcell-Si (yazaxeTi), Geocell-Si (saqarTvelo), Ncell-Si (nepali), TcellSi (tajikeTi), Azercell-Si (azerbaijani) da Moldcell-Si (moldaveTi).
ama wlis 16 ivniss ki am gaerTianebas Ucell-ic (uzbekeTi) SeuerTda.
erTiani brendi warmodgenilia dinamikuri, saerTo simboloTi,
grafikuli stiliTa da rac mTavaria, saqarTvelos bazarze ukve yvelasTvis kargad nacnobi `Tqveni qselis~ iasamnisferi feriT.
19 maiss jeoselis saTao ofisis SesasvlelSi gamofenili droSebi da ezoSi, molbertebze ganTavsebuli fotoeqspozicia, stumrebs
didi gaerTianebis Sesaxeb amcnobda. presis warmomadgenlebs ki
kompaniis generalurma menejerma, b-nma osman Turanma siaxlis Sesaxeb piradad amcno da am globalur TemasTan dakavSirebul detalebzec
isaubra. fotoseria im qalaqebis xedebs warmoaCenda, sadac amieridan
ukve Teliasoneras kargad nacnobi simbolo dagxvdebaT.
osman Turani: `.Cven rogorc Teliasoneras Zlieri jgufis wevri
kompania, ganaxlebuli brendi erT-erTma pirvelebma SevTavazeT sazogadoebas. amitom CvenTvis gansakuTrebulad mniSvnelovani iyo
am proeqtis warmateba. am xnis ganmavlobaSi vadevnebdiT Tvalyurs
6
On May 12, TeliaSonera united the following companies under
the common brand: Netcom, NexGen Tel (Norway); Telia (Denmark); Telia (Sweden); Sonera (Finland); EMT and Elion (Estonia); Omnitel (Lithuania); TeliaSonera, TeliaSonera Finans and
TeliaSonera’s international operator. The new brand in an identical
appearance was already represented in Kcell (Kazakhstan); Geocell (Georgia); Ncell (Nepal); Tcell (Tajikistan); Azercell (Azerbaijan) and Moldcell (Moldova). On June 16 Ucell (Uzbekistan) also
joined this big alliance.
Common brand is represented with dynamic, common symbol,
one graphical style and what is most important, with a purple color
of “your network”, which is quite well-known for everybody on the
Georgian market.
The flags hanging in front of Geocell head office, as well as
the photo exposition, exhibited on easels in the yard on May 19
informed the quests about a great unification. Mr. Osman Turan,
CEO of the company, personally informed the reporters about
this novelty and spoke about the details related to this global
issue. The photo exposition depicted the views of those cities,
where you will find a well known symbol of TeliaSonera from now
on.
Osman Turan: “We, as the member company of TeliaSonera’s
strong group, were one of the first to have offered a refreshed brand
to the society. Therefore, the success of this project was extremely
xalxis reaqciebs, vatarebdiT kvlevebs, yvela monacemiT saerTo azri
iyo dadebiTi. Sedegad, 2 wlis Tavze TeliasoneraSi miiRes gadawyvetileba am erTiani logotipis qveS gaerTianebuliyo Teliasoneras
jgufis skandinaviisa da baltiispireTis qveynebSi warmodgenili kompaniebic. es didi gaerTianeba bevri sasargeblo siaxlis winapirobaa.
msoflio donis servisebi da yvelaze xelsayreli SeTavazeba mxolod
jeoselis abonentebis privilegia iqneba~.
am did gaerTianebasTan dakavSirebiT ki Teliasoneram Tavis abonentebs pirveli siaxle ukve SesTavaza. Teliasoneras momxmareblebs
eqnebaT roumingSi monacemTa gadacemis moxmarebis yvelaze xelsayreli pirobebi skandinaviisa da baltiispireTis qveynebSi.
jeoselmac, rogorc am didi gaerTianebis wevrma kompaniam, Tavis
abonentebs SesTavaza roumingiT sargeblobisas gamaval zarebsa
da sms-ebze 70%-mde, xolo GPRS-ze 90%-mde fasdakleba, rogorc
jgufis wevri kompaniebis, aseve evropisa da aziis sxvadasxva operatorebis qselebSi.
Teliasoneras wevri kompaniebi globalur siZlieres da adgilobriv gamocdilebas erTmaneTs uxameben. amas ki momxmarebeli kompaniis muSaobis stiliT, axali gaerTianebuli brendis simbolikiTa
da ferebiT, SeTavazebebis mravalferovnebiTa da keTilganwyobiT
igrZnobs. Tqven, rogorc Teliasoneras brendis momxmarebeli, nebismier adgilas, nebismier situaciaSi uzrunvelyofili iqnebiT sakiTxis gonivruli gadawyvetilebiT, romelic yovelTvis TqvenTan
TanamSromlobaze iqneba dafuZnebuli.
important for us. During this period, we were seriously watching
public reactions; we were conducting various researches; according to all available data, common opinion was quite positive. As a
result, two years later TeliaSonera decided to unite the member
companies of TeliaSonera Group operating in Scandinavian and
Baltic states under this uniform logotype. This huge unification is a
precondition for a lot of new useful novelties. The world class services and the most attractive offers will be a privilege only for Geocell subscribers.”
In connection with this great unification, TeliaSonera has already
offered the first novelty to its subscribers. TeliaSonera consumers
will enjoy the most preferential tariffs on data transfer in roaming in
the Scandinavian and Baltic states.
Geocell, as the member company of this great alliance, has offered its subscribers a significant discounts on outgoing calls and
SMS (up to 70%) and GPRS (up to 90%) while roaming in the networks of the member companies of the group, as well as various
operators in Europe and Asia.
TeliaSonera member companies match global strength and local
experience with each other. The customers will feel it by the style
of work of the company, symbols and colors of a refreshed brand,
diverse proposals and goodwill. Being a customer of TeliaSonera,
you will be provided with the most reasonable solutions in any situation wherever you are.
7
mzis festivali
Sun Festival
”We Can See the Sun”
avtori: maia cecaZe
foto: giorgi toronjaZe, levan xerxeuliZe
By Maia Tsetsadze
Photos By Giorgi Toronjadze, Levan Kherkeulidze
`Cven vxedavT mzes~
9
bevri Rimili, Jriamuli, bednieri saxeebi, bavSvobaSi dabrunebuli ufrosebi... xom SeiZleba nodar dumbaZis mier
daarsebul mziur qalaqSi erTi dRe mainc iyos iseTi, rogorzec mwerali ocnebobda? misi es ocneba 2006 wlidan
realobad aqcies da mas mere `mziurSi~ yovelwliuri sabavSvo
festivali _ `Cven vxedavT mzes!~ imarTeba xolme. festivalis ideis avtori da organizatoria sainiciativo jgufi, ana
goguaZis xelmZRvanelobiT. wels ki meeqvsed gamarTul mzis
zeims jeoselic SeuerTda, romelic iciT, rom anas proeqtebis
aqtiuri mxardamWeria.
yvelaferi erTi Cveulebrivi dRiT daiwyo, rodesac proeqtis organizatorebma gadawyvites erTi dRiT mainc `mziurSi~ misul bavSvebs Tavi namdvil zRaparSi egrZnoT. swored
amitom, festivalze daswreba Tavisufalia da es dResaswauli
gankuTvnilia yvela bavSvisTvis, maTi socialuri, fizikuri
Tu gonebrivi SesaZleblobebis miuxedavad. wels RonisZiebis
specialuri stumrebi iyvnen _ suramisa da momavlis bavSvTa saxlebis mzrynvelobamoklebuli bavSvebi da yvela is
patara, visma mSoblebmac ar daizares da SvilebTan erTad
`mzis festivals~ SemouerTdnen. `mziuris~ yoveli kuTxekunWuli sagangebod iyo morTuli. bevri iasamnisferi buSti
da sxvadasxva sadResaswaulo detali, saerTo zeimSi jeoselis monawileobaze mianiSnebda. wlevandeli zeimis mizani or
ZiriTad mizans emsaxureboda: udedmamo da SezRuduli SesaZleblobebis mqone bavSvTa sazogadoebasTan integrirebaSi
xelSewyobas da zrunva bavSTa qalaq `mziurze~ _ raTa
is aqcion nodar dumbaZis ocnebis adgilad _ bavSvTa
qalaqad.
`rogorc Cans, erTi mZime avadmyofoba yvela
adamianma unda gadaitanos cxovrebaSi, rom
mTel Tavis ganvlil cxovrebas analizi gaukeTos da mis mier ganvlili gza xelmeored
gaiaros. ukve dadinjebuli gonebiT... (maradisobis) kanonis arsi imaSi mdgomareobs,
rom... adamianis suli, gacilebiT ufro
mZimea. vidre sxeuli, imdenad mZime, rom
erT adamians misi tareba ar SeuZlia,
amitom, virde cocxlebi varT, erTmaneTs
xeli unda SevaSveloT da vecadoT, rogorme
ukvdavyoT erTmaneTis suli; Tqven Cemi, me
10
A lot of smiles, fun, happy faces, adults returning to the
childhood… Is not it possible to make at least one day in the
children’s town Mziuri founded by Nodar Dumbadze like the
writer was dreaming about? His dream came true in 2006
and since then children’s town Mziuri has been hosting children’s festival “I Can See the Sun.” An initiative group led
by Ana Goguadze is the author of the idea and the organizer
of the festival. This year Geocell also joined the festivity of
the sun celebrated for already the sixth consecutive year. As
you know, the company is an active supporter of Ana Goguadze’s projects.
Everything started from one ordinary day, when the project organizers decided to make the children visiting Mziuri
feel themselves in a fairy-tale. Just therefore, the festival is
open for everybody and this festive day is designed for all
children, despite their social, physical or mental abilities.
This year the event had special guests, including the children from the Surami and “Momavali” Orphanages as well
as all those children, whose parents did not hesitate and
joined the Sun Festival together with their children. Each
corner and area of Mziuri Town was specially decorated for
this day. A lot of purple balloons and various solemn purple
details indicated that Geocell was also participating in the
common festivities. The current event had two major goals:
to promote the integration of children without parents and
with disabilities into the society and to take care for the children’s town Mziuri – so that to turn it into the
place of Nodar Dumbadze’s dreams – children’s town.
“As it seems, each person should deal
with a severe illness in order to analyze his entire life and to pass the
same road again, with a steady
mind… the essence of the law (of
eternity) is that … the human spirit is
much heavier than the body; it is so
heavy that one person cannot carry
it. Therefore, until we are alive, we
should support each other and try
to immortalize the spirits of each
11
sxvisi, sxvam sxvisi da ase dausabamod, rameTu im sxvisi
gardacvalebis Semdeg ar davobldeT da martoni ar davrCeT am
qveyanaze...~ nodar dumbaZe (`maradisobis kanoni~).
swored am mowodebis gaTvaliswinebiT, festivalis organizatorebi da partniorebi, yoveli wlis pirvel ivniss yvelaze
patara moqalaqeebs uZRvnian da maTTvis `mziuri~ ocnebis
qalaqad iqceva xolme. 1 ivnisis RonisZiebebs Soris Cvens
dedaqalaqSi `mzis festivals~ analogi ar aqvs masStaburobis,
datvirTvisa Tu Sinaarsis TvalsazrisiT. am proeqtis gamorCeuloba Tudnac imaSia, rom es dRe axarebs yvelas, didsa Tu
pataras. am dRes ar arsebobs sxvaoba mzrunvelobamoklebulsa
da ojaxur siTbos SeCveul bavSvs Soris. am dRes yvela gamorCeulad Tanasworia _ SezRuduli SesaZleblobebis mqonec da
janmrTelic. yvelas mzis siTbo aerTianebs da Tundac erTi
dRiT bedniers xdis.
wels `mzis festivalze~ SuadRidan daiwyes Sekreba. uamravi
patara Tu maTi mSoblebi Zalian feradi sanaxaobis momswreni
gaxdnen da Tavi namdvil zRaparSi igrZnes. `mziuris~ teritoriaze moseirne sxvadasxva zRapris personaJebi, saxemoxatuli gogo-biWebi, sabavSvo studia àkadnusis~ mier gamofenili
naxatebi Temaze _ `me vxedav mzes~, feradi carcebiT moxatuli asfalti... yvelaferi es saerTo mxiarulebas qmnida. mTeli
dRis ganmavlobaSi patarebTan iyo mxiaruli Tojina `mze~
da sxva zRapris gmirebi... Tumca yvelaze xalxmravali adgili
mainc `mziuris~ amfiTeatri aRmoCnda, sadac mcxunvare mzis
qveS, dutas mier scenidan sabavSvo zRaprebis irgvliv
dasmul SekiTxvebs, patarebi didi mondomebiT pasuxobdnen. swori pasuxis avtorebi jeoselma simboluri
saCuqrebiTac daajildova. dRis bolos ki studia `1.2.3~-is daskvniTi koncerti gaimarTa.
patara Semoqmedebis mier sxvadasxva insrtumentze aJRerebul jazur kompoziciebs, aplodismentebi enacvleboda. 1 ivniss mTeli dRis
ganmavlobaSi, sagangebod morTul-mikazmuli mziurqalaqidan yvelaze didi Jriamuli
ismoda. im dRes yvela erTad xedavda
dumbaZis mzes da sabavSvo zeimze yvela
erTad gaTba!
12
other; you should immortalize my spirit, I should immortalize yours, others should do it in respect of others and so on,
to ensure that we do not become orphans after the death
of those others and not to stay alone in this world…” Nodar
Dumbadze (“The Law of Eternity”).
Just based on these appeals, the organizers and partners
of the festival dedicate the 1st of June to the smallest citizens of our country and Mziuri turns into the town of dreams
for them. Among the June 1 events in our capital, the Sun
Festival has no analogs in terms of its scales, significance
or contents. This project is quite different because it makes
everybody, both adults and children happy. During this day
there is no difference between the children lacking or enjoying family care. Everybody is unusually equal on this day
– children with disabilities and absolutely healthy children.
The warmth of the sun unites everybody and makes them
happy at least for one day.
The gathering at the Sun Festival started from the midday.
A lot of children and their parents witnessed a very colorful
show and felt themselves in a real fairy-tale. Characters of
various fairy-tales walking on the territory of Mziuri, children
with painted faces, drawings exhibited by the children’s studio “Akandus” on a theme “I Can See the Sun,” asphalt painted by colorful chalks… all this was creating a common fun.
The amphitheater of Mziuri proved to be the most crowded
place, where under the burning sun the children were carefully
answering the questions around various fairytales asked by Duta from the stage. Geocell
presented symbolic gifts to those who answered correctly. The solemn day was closed
by a concert performed by a “123”
studio. The applauses were replacing jazz compositions performed by
small artists on various instruments.
A big noise was heard from the specially decorated Town of Mziuri on June 1.
Everybody could see the sun during
that day and everybody was warmed
up at the children’s celebration.
13
eqspatebis dRiurebidan From the Expats Diaries
avtori: nino kalandia
By Nino Kalandia
Tavis damkvidreba da warmatebis miRweva Zalian Znelia, miTumetes
roca samSoblos kilometrebi gaSorebs. sivrce icvleba da sxva ganzomilebaSi inacvleb. sxva kultura, tradiciebi, Rirebulebebi da garemo,
romelic ar hgavs imas, rasac mTeli cxovreba Senad aRiqvam.
samyaro cvalebadia da Cven maTTan erTad vicvlebiT. globalizaciis pirobebSi, roca samyaro horizontze swordeba da msoflio
erTmaneTs uaxlovdeba, sxva - ukve nacnobi xdeba. Tavgadasavlebis
maZieblebi am dros aqtiurad erTvebian procesSi da ucnobis Secnobas
pirvelebi iwyeben. TeTri gza msoflios iasamnisfer qvaze sxvadasxva wertils kveTs da erTi didi ojaxis wevrebi erTmaneTs stumroben.
gza tian-Sanidan himalais mTebamde. Cven giambobT eqspatebze,
romlebmac warmatebisken mimavali biliki kompania jeoselSi aRmoaCines, komunikaciis samyaroSi gavidnen da Tavis damkvidreba Cveuli
garemodan Sors, axal sivrceSi SeZles.
It is extremely difficult to gain a foothold and achieve a success, especially
when you are kilometers away from your native country. Space is changing and
you are moving to another dimension. Other culture, traditions, values and environment, which are quite different from those you perceived as your own during
the whole life.
The world is changeable and we are changing together with it. Under the
conditions of globalization, when the world is lining up with the horizon and the
countries are approaching each other, others become familiar to you. Adventurers are actively getting involved in the process starting to familiarize themselves
with the strangers. The white road is crossing the world on a purple stones in
various places and the members of the large family are visiting each other.
The road from Tian Shan to Himalaya Mountains – we will tell you about expats, who discovered the path moving to the success in Geocell; they went to
the world of communication and managed to gain a foothold far from their usual
environment, in a new space.
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Maia Machavariani
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gwerT taSkentidan
P6070875.Jpg (120 KB)
P6070876.Jpg (120 KB)
maia maWavariani _ uzbekeTi, taSkenti
yvela adamianis cxovrebas, warmatebas Tu warumateblobas
garkveulwilad misi Rirebulebebi da principebi gansazRvravs. samuSao movaleobebidan gamomdinare Zalian bevri gasaubrebis Catareba miwevs da mivxvdi erTs _ Tu adamiani moazrovnea da aqvs
ganviTarebis survili, is yovelTvis yvelafers aiTvisebs da iswavlis. Sesabamisad, warmatebis miRwevisaTvis Sroma da mondomebaa
saWiro. unda ganviTarde yoveldRiurad da dasaxul mizans nel-nela
miaRwio. cxovreba mTis mdinaresaviTaa, erTxel Tu gaCerdi, maSinve wagiRebs da ukan dagxevs; amitom sul win unda iaro, dinebas
unda ebrZolo.
jeoselSi moulodnelad aRmovCndi. jer iyo ivane javaxiSvilis saxelobis Tbilisis saxelmwifo universiteti. klasikuri filologiis kursdamTavrebuli kekeliZis saxelobis xelnawerTa institutSi
movxvdi. es iyo swored is, razec yovelTvis vocnebobdi. Tumca
ocnebis asruleba saqarTveloSi 90-ian wlebSi ganviTarebulma movlenebma Seaferxes. sakiTxi martivad gadawyda _ arCevani ojaxis
rCenis sxva wyaroze unda SemeCerebina. arCevnis ganxorcielebisTvis erT-erT saerTaSoriso humanitarul organizaciaSi kadrebisa
da administraciis asistentis poziciaze daviwye muSaoba. es iyo
gza axali profesiuli karierisken.
Semdgomi eqvsi weli sam sxvadasxva analogiur organizaciaSi
Maia Machavariani –Tashkent, Uzbekistan
Life, success or failure of each person is more or less determined
by his/her values and principles. Proceeding from my official duties,
I have to hold a lot of interviews and I understood one thing – if a person is a thinker and has a desire to develop, he/she will master and
study everything. Respectively, labor and diligence are necessary to
achieve success. You should develop on a daily basis and achieve
your goals gradually. Life is like a mountain river; if you stop, it will
take you away and make you step back; therefore, you should go
ahead and struggle with the flow.
I appeared in Geocell quite unexpectedly. First, it was the Ivane Javakhishvili Tbilisi State University. After graduating from the classical
philology faculty, I went to the Kekelidze Institute of Manuscripts. It
was just what I was dreaming about. Though, the events developed
in Georgia in the nineties hampered the realization of my dreams. The
issue was solved quite easily – I should have chosen other sources
of keeping a family. So, I started to work for one of the international
humanitarian organizations as a staff and administrative assistant. It
was the road towards a new professional career.
During the consequent six years I worked for three various similar organizations. In July 2000 I surprisingly received two separate
proposals from two organizations – one was the Red Cross and the
vmoRvaweobdi. 2000 wlis ivlisSi ki, moulodnelad miviRe SemoTavazeba erTdroulad ori organizaciidan - erTi iyo `wiTeli jvari~
da meore kompania `globali~. ukanasknels momsaxureba unda gaewia
abonentTa momsaxurebis sferoSi jeoselisaTvis da axlad daarsebuli mesame GSM operatoris `GT mobilurisaTvis~. 2001 wlis
dasawyisSi moxda Serwyma da me kompania jeoselis kadrebisa da
administraciis ganyofilebis koordinatoris poziciaze daviniSne.
jeoselma momca didi codna da gamocdileba. me xom HR-is
sferoSi, sadac dResac vmuSaob, aranairi akademiuri ganaTleba ar
mimiRia, mxolod samuSao gamocdileba da mokle treningebi. magram
yoveldRiuri praqtikuli gamocdileba, problemebi da maTi drouli
gadawyvetis gzebis Zieba _ am kombinaciiT Camoviyalibe unarebi,
romelTac, albaT, vercerT umaRlesSi ver SeviZendi.
eqspatebis cxovreba yovelTvis mizidavda, jeoselSi muSaobis 8
wlis Tavze ki unikaluri SesaZlebloba momeca _ eqspatad uzbekeTSi mimiwvies. vgrZnobdi, rom movida cvlilebebis dro, rodesac
unda daiZra adgilidan da eZebo raRac axali, 2008 wlis ivlisis
dasawyisSi Camovedi samuSaod taSkentSi, rogorc kompania Ucell-is
generaluri direqtoris moadgile kadrebis dargSi.
pirveli weli ramdenime faqtoris gamo marTla Zalian gamiWirda.
upirveles yovlisa _ ucxo garemo. uzbekeTTan bevri saerTo gvaqvs,
saerTo warsulic sabWoTa kavSiris saxiT. magram mainc es sxva
samyaroa, es aRmosavleTia, gansxvavebuli kulturiT, tradiciebiT,
warmodgenebiT. ar damaviwydeba pirveli Tve, rodesac me da Cemi
ganyofilebis TanamSromlebi SeSinebuli TvalebiT SevyurebdiT
erTmaneTs. maTTvis me viyavi axali ufrosi, me ki mawuxebda
uamravi kiTxva _ vin ras warmoadgens, ra qcevas moelian Cemgan?!
cdilob, aravin SegniSnos sisuste, garegnulad iyo TviTdarwmunebuli da Tavdajerebuli. axla gvecineba amis gaxsenebaze, Tumca es
etapia, romelic yvelam unda gaiaros, roca ucxo garemoSi Seva.
yvelaze mZime kidev iyo is, rom me aRmovCndi Ucell-Si didi
cvlilebebis Jams. `Teliasoneram~ uzbekeTSi SeiZina operatori,
romelic ukve im droisTvis 10 weli moRvaweobda qveyanaSi.
Cven, axal menejments, es Zveli kompania Tavidan bolomde unda
Segvecvala, maTi cxovrebis kultura, muSaobis da urTierTobis
wesi, saerTod yvelaferi. Zvelis gadakeTeba ki axlis aSenebaze
bevrad rTulia. cvlilebebi gulisxmobda TanamSromlebis Secvlasac,
rac ukve Cems movaleobebSi Sedioda. am process vadareb operacias, romelic Zalian ar ginda, magram gardauvalia. TanamSromlebis
nawili Zalian skeptikurad iyo ganwyobili da ar sjerodaT, rom
warmatebas mivaRwevdiT. yoveli TanamSromlis gaSveba Cemi piradi
tkivili iyo, vinaidan TiToeuli maTganis cxovrebas Tavdayira
vayenebdi, ucxo garemoSi Seni wesebiT da ise, rom negativi ar
gamoiwvio _ ra Tqma unda, es yvelaze rTuli periodi iyo.
ukve sami weli gadis, rac Ucell-Si var da dRevandeli gadasaxedidan ukve cxadia, rom yovelive rac menejmentma erTad gavakeTeT,
iyo marTebuli. abonentebis raodenoba 10-jer (daviwyeT sadRac
other - “Global.” The latter should have provided subscriber services to the company Geocell and to the newly established GSM
operator “GT Mobile.” The two companies merged in 2001 and I
was appointed the Coordinator at Human Resources and Administrative Department of the company Geocell.
I acquired a huge knowledge and experience in Geocell. Previously, I had no academic education in the HR sphere, where I still
work, only some work experience and short-term trainings. But
everyday practical experience, problems and the search of ways
of their duly solution – with this combination I acquired those skills,
which I would not be able to acquire in any higher educational institution.
The life of experts was always attracting me. After eight years
spent in Geocell I got a unique opportunity – I was invited to Uzbekistan as an expert. I felt that time for changes has come, when
you should move from one place to another and look for something
new; I arrived in Tashkent in early July 2008 and started to work as
the deputy director general of the company Ucell in charge of staff
issues.
The first year was very difficult because of several factors and
first of all – the unfamiliar environment. We have much in common
with Uzbekistan, common past in the Soviet Union. But still this
is another environment; it is the East with different culture, traditions, and imaginations. I will never forget the first month, when I
and other employees of my department were looking at each other
with frightened eyes. For them I was a new chief, while I had a lot of
questions – who are they and what kind of behavior do they expect
from me? You try to ensure that nobody notices your weakness, to
be self-confident and assertive. Now, we smile while remembering
it, though this is the stage, which everybody should pass through,
when he/she enters a new environment.
The fact that I appeared in Ucell during the most important
changes was yet another difficulty. TeliaSonera purchased an operator in Uzbekistan, which was functioning in the country for already 10 years. We, the new management, should have changed
this old company completely, the culture of their life, the rules of
their life and relations, absolutely everything. It is much difficult to
change the old than to build something new. Changes meant staff
changes too that was already my duty. I compare this process with
a surgery, which you do not want to undergo though it is irreversible. A part of the employees was rather skeptical and they did not
believe in success. It was my personal pain to dismiss the employees because I was turning their lives upside down, with your rules
in the new environment and so that not to trigger any negative consequences – of course, it was the most difficult period.
Almost three years have passed since I came to Ucell and today it is obvious that everything, what we, the management, did
2:15 PM
6/82011
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Maia Machavariani
Dialogi
gwerT taSkentidan
P6070875.Jpg (120 KB)
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700 000 abonentidan da dRes 8 milionze meti gvyavs) gaizarda,
Sesabamisad, Cveni bazris wili 3-jer meti gaxda, Semosavali ki yovelwliurad minimum 40%-s mainc imatebda. gatarebulma reformebma
Sedegi gamoiRo.
dRes uzbekeTi Tanamedrove, saero saxelmwifoa, magram aq
tradiciebsac Zalian ufrTxildebian da misdeven. erT-erTi aseTi
saintereso tradiciaa dilis flavi, romliTac uzbekeTSi adamianis
cxovrebaSi momxdari yvela mniSvnelovani movlena aRiniSneba. rituali Cveulebriv iwyeba dilis xuT saaTze, dilis pirveli locvis Semdeg. mzaddeba uzarmazar qvabebSi _ kazanebSi da aq iwveven mxolod
mamakacebs. ikribeba uamravi xalxi, SeiZleba 1000-ze metic iyos _
es, rasakvirvelia, maspinZeli ojaxis SeZlebazea damokidebuli. magram rac metia stumari, miT ukeTesia. qorwilis aRsaniSnavad gamarTul flavze musikosebsa da nacionalur instrumentebsac ixilavT.
ramdenimejer momiwia aq qorwilSi yofna. STambeWdavia, rodesac
wyvils saqorwilo darbazSi, sadac sufraa gamarTuli, Sesvlisas
karnai-surnais (liTonis uzarmazari dudukebi) sazeimo hangebiT
xvdebian. patarZals mziTevSi aucileblad atanen xolme tradiciul
tansacmels. es tansacmeli garkveuli periodis ganmavlobaSi siZis
ojaxSi calke oTaxSi unda iyos gamofenili. Semdeg es ikeceba da
inaxeba Semdegi TaobebisTvis. ase gadaecema tradicia momavals.
taSkentSi pirvelad 2008 wlis maisSi Camovedi. ucnauri SegrZneba dameufla _ TiTqos saxlSi aRmovCndi. gadaWarbebad SeiZleba
mogeCvenoT, magram garemo marTla Zalian `memSobliura~ _ sufTa
qalaqi, bevri simwvane, wynari quCebi, cota manqana, mSvidi, keTilmosurne xalxi _ 80-iani wlebis Tbilisi. qalaqs ucbad moverge, ar
gamWirvebia. vici, ra damakldeba mere yvelaze metad _ bevri mze da
uRrublo ca. uzbekeTSi xom mSrali kontinenturi havaa, weliwadis
meti nawili aris maRali, uRrublo, cisferi ca da kaSkaSa mze,
romelic yovelTvis xaliss gmatebs. zafxulSi marTla Zalian cxela,
magram esec kargia, vinaidan amis gareSe aq ver iqneboda aseTi
kaSkaSa, mWaxe ferebi.
araferi sjobs buxaraSi da xivaSi seirnobas, gansakuTrebiT adre
gazafxulsa da gvian Semodgomaze, rodesac warsulTan Sexebis saocari gancda geufleba. movaxerxe da uzbekeTis didi nawili Semoviare, magram ar myofnis, mogzaurobas isev vagrZeleb. uzbekeTis
yvelaze didi STabeWdileba ki CemTvis bazrebia. cnobil alais
bazarSi gaognebuli davdiodi _ es erTi didi sagamofeno darbazia. bazari saerTod aRmosavleTis kulturis ganuyofeli atributia,
gadaxuruli, centralur adgilas patara SadrevniT, saidanac yvela
wyals iRebs. iyideba yvelaferi _ puri, tkbileuloba, xili, bostneuli, Txileuloba da a.S. vifiqre, alais bazari mainc istoriuli
adgilia, albaT, ufro saCvenebeli bazaria da imitom aris ase
kargad movlili-meTqi. rac davmkvidrdi uzbekeTSi, Semoviare ara
mxolod taSkentis bazrebi, aramed regionebisac. yvelgan erTnairad
together, was the only true way. Number of subscribers increased 10
fold (we started with about 700 000 subscribers and today we have
over 8 million subscribers); respectively, our market share increased
three times, while incomes were increasing at least 40% per year.
The reforms implemented by us yielded good results.
Today, Uzbekistan is a modern, secular state, but people take
care of their traditions too. One of such interesting traditions is morning pilaf, which is served to celebrate all important events in Uzbek
people’s life. The ritual usually starts at 5am, after the first morning
prayer. The pilaf is cooked in a huge cooking pot, Kazan, and only
the men are invited. A lot of people gather, probably over 1000 – it
certainly depends on the economic status of the host family. But the
more guests are the better. During the pilaf cooked to celebrate a
wedding you will also meet musicians and national instruments. I
have attended such weddings several times. It is very impressive,
when the couple enters the hall, where a solemn table is laid, with the
sounds of karnai and surnai (Uzbek trumpets). The dowry of a bride
certainly includes some national clothes. For a definite period of time
these clothes should be exhibited in a separate room in the fiancé’s
family. Then, they are folded up and kept for future generations. This
is how a tradition is transferred to future generations.
It was 2008 when I first arrived in Tashkent. I had a strange feeling – it seemed as if I appeared at home. It may seem exaggerating
but I really felt there at home – a clean city, a lot of greenery, calm
streets, few cars, calm, well-wishing people – Tbilisi of the eighties. I
did not find it difficult to get accustomed to the city. I know what I will
lack later most of all – much sun and cloudless sky. There is a dry
continental climate in Uzbekistan; during the most period of the year
there is the cloudless blue sky and the shining sun, which fills you
with joy. It is very hot in summer, but nevertheless it is good, because
otherwise, there would be no such shining, bright colors.
There is nothing better than walking in Bukhara and Khiva, especially in early spring and late autumn, when you have a strange feeling of getting in touch with the past. I managed and traveled to the
great part of Uzbekistan; but it is not enough and I continue traveling.
What impressed me most of all in Uzbekistan is a bazaar. A famous
Alay Bazaar astonished me very much – this is a great exhibition hall.
Generally, a bazaar is an integral part of eastern culture; a covered
market with a small fountain in the center, from where everybody
takes water; one can buy everything here – bread, sweets, fruits,
vegetables, nuts, etc. I thought that the Alay Bazaar is a historical
place, it is a demonstrative bazaar and that is why it is so well tended.
After I settled down in Uzbekistan, I visited a lot of markets both in
Tashkent and in the regions. All of them are extremely beautiful and
clean.
lamazi da sufTaa bazari.
gazafxulze da Semodgomaze gansakuTrebiT kargia romelime
kafes gare terasaze dajdoma. am bolo dros karaoke barebi
davagemovneT. sxvaTa Soris, Zalian dadebiTad moqmedebs gunebaganwyobaze. jgufurad viRebT xolme calke oTaxs aparaturiT da
gavkiviT rac Zali da Rone gvaqvs, aRarc smenas aqvs mniSvneloba
da arc xmas, mTel daZabulobasa da cud ganwyobas vixsniT da
`simReras~ vatanT.
yvelaze xSirad valeriasTan erTad var xolme, is Cveni mTavari
buRalteria, Zalian cocxali, enakvimati da saintereso adamiani. arc
maxsovs, ram dagvamegobra, memgoni, mainc yavisadmi siyvarulma _
aq yava naklebad, ufro metad Cais svamen. asea Tu ise, dRevandeli
Cveni ofisis bolo sarTulze ganlagebul restoranSi erTad litrobiT mirTmeulma yavam Zalian dagvaaxlova. bevri gvaqvs saerTo,
bevric _ Zalian gansxvavebuli, da es ufro sainteresos xdis Cvens
urTierTobas. vdgebiT da erTi dRiT mTaSi mivdivarT xolme,
ubralod siCumeSi yofnisaTvis. kargia, roca sxva adamianTan erTad Cumad yofnac komforts giqmnis. Cemda sabednierod, qarTveli
megobrebic advilad gaviCine. taSkentSi Camosvlisas pirveli bina
50-iani wlebis saxlSi viqirave, Sida xeebiT daburuli didi ezoTi.
am ezoSi mTeli dRe patara ZaRli darboda. `kiki, kiki~ _ eZaxdnen
bavSvebi. kikim maspinZeliviT mimiRo, ramdenjerme sadarbazoSi
amacila, mokled, davmegobrdiT. 2008 wlis agvistos avbediT dReebSi samsaxuris mere axali ambebis gasagebad saqarTvelos saelCoSi
gavrbodi xolme. Cems garda iq ramdenime sxva qarTvelic modioda.
maT Soris iyo gia TandaSvilic. mkiTxa, rogor movewyve, daxmareba
xom ar mWirdeboda, normaluri bina Tu movZebne. davuwye axsna, aqa
da aq vcxovrob-meTqi, aseTi ezoa-Tqo. da iq ZaRli darbiso, ara? _
mekiTxeba. ki, meTqi, kiki. mere...? `xoda, es kiki Cemi ZaRliao~. ai,
amas hqvia bedi, ase gavicani gia da misi meuRle, inga duduCava. da
es iyo didi bedniereba CemTvis, vinaidan haeriviT gWirdeba xolme
Sens mSobliur enaze laparaki. mere kidev erTi wyvili dagvemata,
saSa qvelaZe da mzia xarCilava, gias da ingas megobrebi, romlebic
`wiTeli jvris~ proeqtiT ori weli iyvnen taSkentSi. saSa da mzia
axla ukve TbilisSi dabrundnen da Zalian guli dagvwyvites, magram
cxovreba aseTia. erTxelac Cven yvelani TbilisSi davmkvidrdebiT
da iq gavagrZelebT Cvens aseT sasiamovno erTobliv saRamoebs.
manamde ki did daburul ezoSi isev simSvidea, isev ise msiamovnebs buxarasa da xivaSi seirnoba da isev avdivar mTaSi, roca
siCume mWirdeba. cxovrebis mdinare ki isev im mTidan eSveba,
romlis wverzec es siCumea, unda auwyo fexi, rom ar wagiRos,
oRond ar unda darCe zeviT _ radganac cxovreba Cagivlis, Semdeg
ki, siCumes veRar gaarCev xmaurisagan, radganac aRar iqneba arCevani
maT Soris. Znelia, ar iyo filosofosi aRmosavleTSi 
In spring and autumn it is especially pleasant to sit down on an
external terrace of any café. Recently, we became frequent guests
of karaoke bars. By the way, they have a positive influence on your
mood. We rent a separate room with the relevant apparatus and
shout as much as possible; neither ear, nor voice matter here; it
helps us get rid of tension and bad temper.
I spend most of my time with Valeria. She is our chief accountant, a very good-humored and interesting person. I do not remember how we first made friends. I think, it was our love to coffee that
brought us together – people here mostly drink tea rather than
coffee. Anyway, liters of coffee drunk at the restaurant located on
the last floor of our office made us real friends. We have much in
common and much different and this makes our relations more interesting. We get up and go mountaineering one day simply to stay
in silence. It is good when being silent with another person makes
you feel comfortable. Luckily, I also made friends with some Georgians. I rented my first flat in Tashkent in the house of the fifties,
which had a large yard with a lot of trees. A small dog was running
in this yard all day long. “Kiki, Kiki” – the children were calling it.
Kiki received me as a host and we made friends quite soon. During
the terrible 2008 August developments, after the working day I was
running to the Georgian Embassy to learn something new. Besides
me, several other Georgians were also coming there. Among them
there was Gia Tandashvili. He asked me whether I needed any help,
whether I found a normal flat. I started to explain where I lived, about
my yard and he asked me: “Is a dog running there in the yard?” I
answered: “Yes, Kiki. And what?” He told me that Kiki was his dog.
So, this is how I got acquainted with Gia and his wife, Inga Duduchava. It was a great happiness for me, because you need to speak
your native language like air. Later I got acquainted with another
couple – Sasha Kveladze and Mzia Kharchilava, the friends of Gia
and Inga, who were working for the Red Cross project in Tashkent
for already two years. Later Sasha and Mzia returned to Tbilisi and
I regret about it, but this is life. Once we will all settle down in Tbilisi
and continue our pleasant joint evenings there.
Until then, there is still calmness in my yard. I still take pleasure in
walking in Bukhara and Khiva and I still go mountaineering when I
need silence. The river of life is still flowing down from the mountain
with the silence on its peak. You should keep step with it to avoid
that it takes you away, but at the same time you should not stay on
top – because the life will pass you, and then you will not be able
to distinguish silence from noise, because there will be no choice
between them. It is difficult not to be a philosopher in the East 
2:15 PM
6/82011
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Keti Pirtskhalava
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salami nepalidan
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qeTi fircxalava _ himalai, katmandu
ès wigni Cemi qveynidan Sors, Zalian Sors iwereba, magram
fiqrma arc manZili icis da arc dro. igi gamudmebiT gawuxebs, sadac ar unda iyo da rogorc ar unda grZnobde Tavs.
gawuxebs, radgan es mTavari fiqria da mas versad gaeqcevi.
Tumca zustad da konkretulad ras daarqmev, arc ici da, albaT,
arca aqvs mniSvneloba. mTavaria, rom gawuxebs da samyaros
im patara nawils, rasac Seni qveyana da miwa hqvia, mainc ver
Sordeba. da es fiqri gamudmebiT Tan dagyveba, sadac ar unda
iyo da rogorc ar unda grZnobde Tavs da mainc yvelgan da
yvelafers Sens patara samSoblos adareb, Sens xalxs, wessa
da tradicias, mdinareebsa da mTebs~...
yvelaferi swored am wigniT daiwyo, wigniT romelic daviT
turaSvilma himalais mTebidan dabrunebulma dawera. `katmandus~ wakiTxvis Semdeg qveyanaze warmodgena Semeqmna, xolo
sul cota xanSi mwerlis am gancdas mivuaxlovdi.
bevrisTvis dRemde gasakviria roca mekiTxebian, qeTi sad
xar da vpasuxob nepalSi! ramdenadac saocaric ar unda iyos,
marTla nepalSi var da ukve TiTqmis 18 Tvea. es dro kidev
ise male gavida, xandaxan Cem Tavs vekiTxebi xolme, nuTu
marTla 18 Tvea aq var.
ratom nepali?... ramdenime wlis win kompania jeoselSi
Setyobineba miviReT, rom Teliasoneram axal bazrebze operatorebi SeiZina. Cemi mousvenari xasiaTidan gamomdinare
im wuTidan davinteresdi da daviwye garkveva ra xdeboda am
qveynebSi. yvelaze sainteresod nepali momeCvena, biznesis
TvalsazrisiT bazari didi da mimzidveli iyo. amasTan, es
saocari kultura, tradiciebi da buneba _ Tavgadasavlebis
maZiebelTa asrulebuli ocneba! mokled, Cem dasaxul mizans
mivaRwie da aRmovCndi nepalSi...
sanam gadawyvetilebas miviRebdi saSualeba mqonda sami
dRiT Camovsuliyavi katmanduSi... pirveli `kulturuli Soki~
dResac maxsovs, yvela Cem megobars 3 dRis ganmavlobaSi albaT asobiT sms-i mivwere, SinaarsiT: `Tqven azia ar ginaxavT da ar iciT ras niSnavs~. 3 dRe feSenebelur sastumroSi
vcxovrobdi da saWmeli TiTqmis ar miWamia... yvelafris xelis
mokideba meSinoda... xels da pirs 5 wuTSi erTxel vibandi...
ori dRis Semdeg emociebma iklo, Sevecade yvelafris pozitiuri mxare damenaxa, bevri adgili movinaxule da davrwmundi,
rom cxovreba SeiZleba... mesame dRes TbilisSi davbrundi.
gadawyvetileba bolomde miRebuli ar mqonda. gzaSi vfiqrobdi,
Tu TbilisSi vigrZeni, rom es yvelaferi mainteresebs da
SemiZlia _ davbrundebi-meTqi. dohaSi tranzits velodebodi da
gadawyvetileba miviRe _ sul cota himalaebis sanaxavad mainc
Keti Pirtskhalava - Himalaya, Kathmandu
“This book is being written far, very far away from my country,
but the thoughts do not know either distance or time. It worries you
constantly wherever you may be or however you may feel yourself,
because this main thing is a thought and you cannot run away from
it. However, you do not know how you will name it and probably it
does not matter. Most important is that it worries you and you cannot distance yourself from that small part of the world that is called
your native country and your native land. This thought is following
you constantly wherever you may be and however you may feel
yourself and you compare everything with your small country, your
people, rules and traditions, rivers and mountains”…
Everything started from this book, the book which Davit Turashvili wrote upon his return from the Himalaya Mountains. After reading “Kathmandu” I got some imagination about the country, while
some time later I got closer to this feeling expressed by the author.
Many people are still astonished when they ask me ‘Keti, where
are you?’ and I answer that I am in Kathmandu. This may be surprising but I really am in Nepal for already 18 months. And this time
has passed so quickly that I am sometimes asking myself whether
I really stay here for already 18 months.
Why Nepal?…Several years ago we received a message in the
company Geocell that TeliaSonera purchased operators on new
markets. Proceeding from my impatient nature I got interested in it
and started to clarify what was going on in these countries. Nepal
seemed most interesting to me. In terms of business, the market
was great and attractive. At the same time, its amazing culture,
traditions and nature – realized dreams of adventurers! Shortly
speaking, I achieved my goal and found myself in Nepal…
Before making a decision I had an opportunity to arrive in Kathmandu for three days… I remember the first “cultural shock” even
today; during these three days I wrote hundreds of SMS to my
friends saying: “You have not seen Asia and do not know what it
means.” I lived in a fashionable hotel during three days and I have
not eaten almost anything… I was afraid to touch anything… I was
washing my hands and face in every 5 minutes… Two days later
the emotions started to decline. I tried to see the positive side of
everything. I visited a lot of places and made sure that it’s possible
to live here… On the third day I returned to Tbilisi. I had not received
a final decision. I was thinking on my way back that if I felt in Tbilisi
that I was interested in all these and I could live there - I would return back. I was waiting for transit in Doha and I made a decision – I
should return at least to see the Himalaya Mountains!
So, the changes have started. For the first time I discovered a
unda davbrunde!
cvlilebebi daiwyo. pirvelad aRmovaCine mravali feri, riTac amayoben nepalSi. everesti, anu nepalurad sagarmaTha da
tibetur enaze jomolungma, _ himalais aTi 8 aTasiani mwvervalidan 8 nepalis teritoriazea, amiT nepals mTeli msoflio
icnobs. budisturi taZrebi, romelic budas dabadebis adgilidan
_ qalaq lumbinidan iwyeba da nepalis sxvadasxva kuTxeSia
gabneuli. budasTan dakavSirebul uamrav dResaswauls qveynis
masStabiT aRniSnaven. quCis msvlelobebi dilidan iwyeba da
qalaqi yvavilebsa da surnelebaSi iZireba. uZvelesi ritualebi nepalelebma Soreuli winaprebisgan Semoinaxes. nepalelebs bevrad ufro meti RmerTi hyavT, vidre dRea weliwadSi.
yvelaze didi dResaswaulebia nacionalur-religiuri daSeini
da tiharia _ gviani Semodgomis dResaswauli, romelic xuT
dRes grZeldeba. am dRis aRsaniSnavad yvela dadis taZarSi,
stumroben erTmaneTTan, amzadeben sxvadasxva tradiciul kerZs da asruleben religiur rituals. erT-erTi yvelaze lamazi
dResaswaulis holis dros ki, axalgazrda Tu moxuci ferad
saRebavebSia moTxupnuli da erTmaneTs Sua quCaSi Rebavs...
am dros quCaSi fexiT rom gaiaroT aucileblad Tqvenc maTi
`msxverpli~ gaxdebiT. Tqvens majaze gamosaxuli ornamentis
ferebs sxvagan versad naxavT, amboben, rom himalais siTeTre maT met elvarebas sZens.
nepaluri saxlis fanjridan redisonis sastumro da misi
ezo Cans... ezoSi ki qorwilebi imarTeba, namdvili nepaluri
qorwili. saSualeba maqvs davakvirde yvavilebiT morTul manqanebs, rogor cekva-cekviT modis siZe-patarZali da maTi
naTesavebi.... xSirad, gansakuTrebiT pirvel TveebSi
daupatiJeblad Cavsulvar, da davswrebivar aseT ceremonias... fanjris xedi turistul sezonzec cocxldeba, rodesac SKY barSi
iseTi mxiarulebaa, rom saxlSic diskoTeka maqvs. aqauroba ise
anaTebs da imdenad lamazad aris morTuli, rom cud xasiaTzec
myofs, ganwyoba mainc gamogiswordeba.
miuxedavad imisa, rom nepali ekonomikurad or yvelaze swrafad ganviTarebad qveyanas esazRvreba, romlebmac faqtobrivad
dedamiwis mizidulobis centri dasavleTidan aRmosavleTisken
gadaitanes, nepali agrZelebs mSvid da laR cxovrebas. nepalelebs uyvarT laparaki da xmauri, cxovroben didi ojaxebiT,
urTierToba aqvT 1000-mde naTesavTan da WirSic da lxinSic
yovelTvis erTad arian. rac mTavaria, am yvela adamians da,
Zma biZa an biZaSvili hqvia, Tumca SeiZleba es bebiis an
babuis Soreuli naTesavi, an ubralod nacnobi iyos. es tradiciaa, romelic erTmaneTTan mWidrod akavSirebT.
fanjaraSi gaxedvas iSviaTad vaxerxeb, amitomac yoveli
lot of colors, which the Nepalese are so proud of. Everest, or
Sagarmāthā in Nepalese and Jomolungma in Tibetan languages– out of ten 8000m peaks of the Himalaya Mountains, eight are
situated on the territory of Nepal. Due to it, Nepal is familiar to the
entire world. Buddhist temples, which start from the birthplace
of Buddha, Lumbini, are scattered in various places of Nepal. A
lot of solemn days related to Buddha are celebrated throughout
the country. Public walking starts from early morning and the city
is sinking in the flowers and scents. The Nepalese inherited the
ancient rituals from their ancestors. The Nepalese have many
more gods than the days during a year. Their greatest nationalreligious holidays are Dashain and Tihar festivals of Nepal – late
autumn holidays, which last for five days. The Nepalese people
go to their temples to celebrate this day; they visit each other and
cook various traditional dishes. They also perform their religious
rituals. During one of the most beautiful Holi Festival days, young
or old people mingle and exchange colors in the street… If you
walk in the street during that period, you will certainly become
their “victim.” You will not see the colors of ornaments depicted
on your wrist somewhere else. It is said that the whiteness of the
Himalaya Mountains gives them more brilliance.
Radisson Hotel and its yard are seen from the window of the
Nepalese house… And a wedding is being celebrated in the
yard, a real Nepalese wedding. I can observe the cars decorated
with flowers, how the young couple and their relatives are dancing in the yard… Frequently, especially in the first months, I had
arrived there without invitation and attended such ceremony…
The view from the window revives again during the tourist seasons, when there is such fun in Sky Bar that I have a discothèque
even at home. Everything is shining so much and everything is
decorated so beautifully that you will cheer up even if you are in
low spirits.
Although Nepal is bordering with two fastest growing countries, which actually moved the center of the earth gravity from
the West to the East, Nepal continues its calm and free life. The
Nepalese like talking and noise; they have large families, have
relations with about 1000 relatives and are together at any occasion. What is most important, all these people are called a sister,
brother, uncle or cousin, though they may be distant relatives
of their grandmothers or grandfathers or simply their acquaintances. This is a tradition, which brings them into closer contacts
with each other.
I manage to look into the window quite rarely; that is why each
new view is so interesting and diverse. Time is running so quickly
2:15 PM
6/82011
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Keti Pirtskhalava
Dialogi
salami nepalidan
P6070875.Jpg (120 KB)
P6070876.Jpg (120 KB)
axali xedi saintereso da mravalferovania. kviridan kviramde dro ise gadis, Tavis motrialebasac ki ver vaswrebT.
es ukve sxva fanjara da sxva xedia. aq kidev erTi nepaluri
tradicia grZeldeba _ axali eqspati Camova Tu ara, misi
ojaxSi miReba, adgilobrivi situaciis gacnoba da dakvalianeba xdeba, yvelaferi sazeimo viTarebaSi. nepalSi ramdenime uaxloesi da saukeTeso megobari SeviZine. rac Seexeba
nepalel, anu adgilobriv megobrebs, vTvli, isini rom ara,
albaT muSaoba SeuZlebeli iqneboda. yoveli dRe maTTan
erTad saintereso da saxalisoa, gansakuTrebiT marketingSi
da komerciul ganyofilebaSi, sadac adgilobrivebs Tavisi
gansakuTrebuli xedva aqvT. yoveli Sexvedra da TaTbiri
saintereso da xalisiania. ici, rom dRe aucileblad saintereso iqneba da mowyenisTvis ver movicli. 18 Tvis gan-
from week to week that I cannot even look back. This is already
another window and another view. One more Nepalese tradition
continues here – as soon as a new expat arrives, he/she is received in the family and familiarized with the local situation. Everything happens in a solemn atmosphere. I acquired several closest
and best friends in Nepal. As far as the Nepalese or local friends
are concerned, I believe that if it were not them, it would be impossible to work here. Each day is extremely interesting and cheerful
with them, especially in the marketing and commercial department, where the locals have their special vision. Each meeting
and conference is very interesting and cheerful. You know for sure
that the day will be interesting and I will not have time for melancholia. During 18 months I have already changed the third position in the marketing department that is not usual for me but it
mavlobaSi ukve mesame pozicia Sevicvale marketingis ganyofilebaSi, rac zogadad ar mCvevia, magram saqmem Tavisi
moitana. erTi wlis win marketingis ganyofilebaSi sul 4
TanamSromeli viyaviT da 2 milioni abonenti gvyavda. dRes
ukve 15 varT da 5 milionze meti abonenti gvyavs... roca
raRacas saqmianob da Semdeg Sedegebs xedav motivaciac da
enTuziazmic bevrad izrdeba.
erT-erTi pirveli da mniSvnelovani proeqti, romelic nepalSi ganvaxorcieleT, rebrendingi iyo. vmuSaobdiT dRe da
Rame. warmatebac albaT aqedan daiwyo. momxmareblebma axali
brendi sakmaod dadebiTad miiRes. qalaqSi iasamnisferi feri
damkvidrda. yvela maRaziis vitrinaSi iasamnisfer tansacmels
vxedavdiT, yvela gazeTi Cvenze werda. bunebamac xeli Segviwyo iasamnisferi xe aayvavila, romelic mxolod nepalSi xarobs. yvelaferma Cven sasargeblod imoqmeda _ abonentebmac
da Semosavlebmac erTad imates. ukve mesame Tvea marketingis
direqtoris poziciaze var, albaT erT-erTi yvelaze saintereso da sapasuxismgeblo poziciaa. garda uamravi sxvadasxva
proeqtisa, romelic aqamde ganvaxorcieleT, vgegmavT uamrav
siaxles, romelic produqtebisa da brendis cnobadobas gazrdis. yvelaze mniSvnelovani ki, swori marketinguli strategiaa, romelic kompaniis grZelvadian zrdas Seuwyobs xels.
yoveldRe vmuSaobT imaze rom, viyoT bazris lideri myari
poziciebiT, gvqondes brendis maRali cnobadoba, saukeTeso momsaxurebis centrebi da realizaciis qseli... mjera
devizis, romelic warmatebisken mimaval gzaze yovelTvis
madgeba _ giyvardes saqme romelsac akeTeb da gwamdes imis,
rasac akeTeb, warmateba TavisiT mova. diadi himalais mTebic
miRwevadia.
maxsovs, erT dauviwyar dRes vimogzaureT nepalis yvelaze
did qalaq foharaSi romelic ulamazesi tbis piras (Phewa
Lake) mdebareobs, garSemo ki mTebi da ulamazesi xedebia.
aqedan iSleba himalaebis erT-erTi yvelaze lamazi nawili
_ annapurna. manqanas, romliTac win miviwevdiT vertikaluri
mdgomareoba hqonda miRebuli, Cemi fanjridan ufskruli Canda.
Semdeg patara dasaxlebuli punqtebi da 2000-mde kibe kidev
fexiT aviareT, rom daniSnulebis adgilamde migveRwia. magram
es yvelaferi namdvilad Rirda imis sanaxavad rac Cven iq davinaxeT. iasamnisferi mowmendili ca, cisferi mTebi da mze.
yvelaze dasamaxsovrebeli dRe Cems cxovrebaSi.
vcxovrob nepalis dedaqalaq katmanduSi. himalais mTebi
faravs aqaurobas. roca mekiTxebian, qeTi rodis Camoxval...
pasuxi ar maqvs... viqnebi, sanam es yvelaferi mosawyeni ar
gaxdeba. 
was necessary for business. A year ago there were only four
employees in the marketing department and we had 2 million
subscribers. Today, our number increased to 15 and we have
over 5 million subscribers… When you do something and see
the results of your work, motivation and enthusiasm are increasing significantly.
One of the first and important projects, which we implemented in Nepal, was rebranding. We were working twentyfour-hours. Probably the success started from here. Consumers accepted new brand quite positively. Purple color
was established in the city. Purple clothes were seen in the
windows of the shops. All newspapers were writing about
us. Nature also supported us and made a purple tree, which
grows only in Nepal, blossom. Everything developed in favor
of us – both subscribers and revenues increased simultaneously. This is for the third month already that I hold the position of marketing director. This is probably one of the most
interesting and responsible positions. Besides a lot of various
projects, which we have implemented until now, we plan a lot
of novelties, which will increase the popularity of our products
and the brand. Most important is a correct marketing strategy, which will promote a long-term growth of the company.
We are working on a daily basis to become a market leader
with firm positions, to achieve high popularity of the brand,
best service centers and realization network… I believe in the
slogan, which is always helpful on the way towards success –
love the job, which you are doing and believe in what you are
doing, and success will come by itself. The great Himalaya
Mountains are achievable.
I remember that during one unforgettable day we travelled to
one of the largest cities of Nepal – Pokhara, which in the south
borders with Phewa Lake with the mountains and the most beautiful views around it. This is where one of the most beautiful parts
of the Himalaya Mountains, Annapurna opens. The car was driving in a vertical condition; an abyss was seen from my window.
Then we passed through the small settlements and went up a
long stair to get to the destination. But it was worth doing in order
to see what we have seen there. Purple clean sky, blue mountains and the sun – the most memorable day in my life.
I live in the capital of Nepal, Kathmandu. The Himalaya Mountains are covering everything here. When they ask me - Keti,
when will you arrive? - I have no answer… I will stay here unless
everything becomes boring 
2:15 PM
6/82011
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Eka Kipiani
Dialogi
mokiTxva stambulidan
P6070875.Jpg (120 KB)
P6070876.Jpg (120 KB)
eka yifiani _ stambuli
Eka Kipiani – Istanbul
uzarmazar qalaqSi, romelic aRmarTulia sam zRvasa da oTx qarze, or
kontinentsa da bosforis mwvane SuSaze, isini Cavidnen Semodgomis
dasawyisSi...
milord paviCi ùkanaskneli siyvaruli konstantinopolSi~.
It was an early autumn when they arrived in the big city situated on three
seas and four winds, on two continents and green glass of the Bosporus…
Milorad Pavić “Last Love in Constantinople”
bosforis mwvane SuSaze SeiZleba leqsic dawero, ai, ubralod
naxo da poeziis muzam gagitacos. magram es erTi SexedviT,
Semdeg TurqeTis siRrmeSi Sedixar da iSleba yvelaze didi aRmosavluri zRapari: erTi viwro quCidan, romelic mosaxvevebiT
aris dayofili, farTo moedanze gadixar, Semdeg isev Sesaxvevebi
da daklaknili bilikebi. osmaleTis didebis landebi ukve Tanamedrove nagebobebSi gxvdebaT, is Zveli xis saxlebi warsulma Tan
waiRo. Tumca darCa mTavari _ suli da suni! imperiis nangrevebze
agebul Tanamedroveobas tkbili surneli asdis, romelic nelsacxeblebiT aris gazavebuli.
stambuli Zalian miyvars, manamdec sakmaod bevrjer vyofilvar,
magram Tu rodesme am qalaqSi momiwevda gadmosvla, amas verasodes vifiqrebdi. cxovreba moulodnelobaa. es aris qalaqi, sadac
ver amowurav sanaxaobebsa da siaxleebs. viTardeba Zalian swrafad da xandaxan mgonia, rom dros uswrebs kidec.
maxsendeba orhan famuqis kalmis suraTebi, romelsac is Tavis
wignSi `stambuli mogonebebis qalaqi~ aRwers. `zogjer, gansakuTrebuli simZafriT da gardauvali sevdiT SevigrZnob qalaqis
poetur arss, romelic imperiis didebis narCenebsa da istoriul
ZeglebSi Seicnoba. warmovidgine, rom me, mxolod me SevZeli
es arsi dameWira. axla, veubnebodi Cems Tavs amayad, me SevZleb
davinaxo stambuli!~
vfiqrob, ramdeni droa saWiro, rom dainaxo stambuli?!
erT welze metia stambulSi var. kompania Teliasoneras evraziis
saTavo ofisSi brend menejeris poziciaze vmuSaob. Cems profesiul karieraSi es didi winsvlaa. jeoselSi gatarebuli 10 wlis
Semdeg Cems cxovrebaSi axali etapi daiwyo. saerTaSoriso roumingis koordinatorobidan marketingis ganyofilebaSi gadavinacvle. vxelmZRvanelobdi jeoselis rebrendings, romlis dasrulebis
Semdeg mivxvdi, ras niSnavs namdvili warmateba. Zalian saintereso
saqme maqvs, amasTanave rTuli da sapasuxismgeblo. Teliasoneras
evraziis jgufSi Sedis 7 qveyana, maT Soris saqarTvelo. yvela
maTgani gansxvavebulia Tavisi kulturiT, ganviTarebis doniT da
zrdis tempebiT. Sesabamisad Zalian sainteresoa maTTan muSaoba.
brendis menejmetis garda vxelmZRvanelob marketingul da baz-
You can even write a poem about the green glass of the Bosporus;
you can simply see it and the muse of poetry may fascinate you. But
it happens at a glance. Then you enter the depth of Turkey and the
greatest eastern fairy-tale is opening in front of you; from one narrow street, which is divided into turnings, you move to a large square,
then again turnings and winding paths. You will meet the shadows
of once glorious Ottoman Empire in modern buildings. The past has
taken away those old wooden houses. Though, the main thing has remained – spirit and scent! The modernity built on the ruins of the empire has a sweet smell diluted with various creams and essential oils.
I love Istanbul very much. I have visited this city for several times
before, but I could have never imagined that I would have had to move
to this city. Life is a surprise. This is the city, where sights and novelties
are never exhausted. It is developing very quickly and sometimes I
think that it is outrunning the time.
I recollect Orhan Pamuk’s pen paintings, which he describes in his
book “Istanbul: Memories and the City.” “Sometimes, I feel the poetic
essence of the city, which is felt in the remains of the imperial glory
and historical monuments, with special sharpness and unavoidable
melancholy. I imagined that it was me, only me, who managed to
catch this essence. And I was telling myself proudly, I would be able
to see Istanbul!”
I think how much will it take a person to see Istanbul?!
It is over a year that I am staying in Istanbul. I am working as the
Brand Manager for TeliaSonera Eurasia’s Head Office. This is a great
progress in my professional career. A new stage has started in my life
after spending 10 years in Geocell. I moved from the position of international roaming coordinator to the Marketing Department. I was
leading Geocell’ re-branding upon completion of which I guessed
what real success was. The entire period was not enough to view and
feel this city. I used this period for deepening and developing my professional experience. I have a very interesting job, which at the same
time is very hard and full of responsible. There are 7 countries in TeliaSonera eurazia group, Georgia being one of them. Every country is
different by its culture, stsaus of development and perspectives of
ris kvlevebs, rac Tavis mxriv mexmareba Seviswavlo sxvadasxva
bazrebi Semdgomi strategiuli proeqtebis dasagegmad.
mTeli es periodi qalaqis sruli daTvalierebisa da misi SegrZnebisaTvis sakmarisi ar aRmoCnda. es periodi profesiuli
gamocdilebis amaRlebisa da ganviTarebisTvis gamoviyene.
pirveli etapi Turquli enis Seswavla iyo. es TavisTavad moxda, bgerebma nacnobi JReradoba SeiZines da mivxvdi, rom ukve
sityvebs aRviqvamdi. ena jer ufro mesmis, vidre vlaparakob.
arada, iciT rogor JRers Turqulad mopatiJeba? _ hoşgeldin!
magram es unda warmoTqva, an msoflios uWreles adgilas _ stambulis bazarSi moismino! cnobili bazari kapala CarSi am dromde
Semoinaxes. 1461 wels agebuli yofili bizantiis bazris adgilzea. igi 4400 daxls, 2200 oTaxs, meCeTs, abanosa da 20 fantans moicavda. dReisaTvis es msoflioSi yvelaze didi bazaria,
romelic 200 aTas kvadratul metrzea gadaWimuli. aq SexvdebiT
yvelafers _ aRmosavluri tkbileulobiT dawyebuli da sxvadasxva
feris sunelebiT damTavrebuli. antikvariatis mTeli rigi xelnakeT oqrosa da vercxlis nivTebs gTavazobT, mTel msoflioSi
cnobili Turquli xaliCebi, xelnakeTi keramika, tyavis nawarmi _
yovelive es erT did sivrceSi, erTi dRe stambulis bazarSi es
namdvili Tavgadasavalia!
Tu yovelive zemoT CamoTvlili gulgrils dagtovebT, gverds
ver auvliT erT gansakuTrebul rigs, romelic orad iyofa _
mwvaned da TeTrad, magram Tu dawnul kalaTebs, tomrebsa da
qilebs miuaxlovdebiT, erTi feris bevr sxvadasxva speqtrs aRmoaCenT. mwvaneSi CaZiruli namdvili Cais gemos gaigebT, xolo
siTeTre im nugbars faravs, romelic qveyanas mTels samyaroSi
saxels uTqvams. rahaT luhumis legendas TurqeTSi gemrieli nugbariviT yvebian: XVIII saukuneSi stambulSi cxovrobda sulTani,
romelic gamoirCeoda tkbileulis siyvaruliT. sasaxlis konditerebi yvelanairad cdilobdnen raime gansakuTrebuli da araCveulebrivi moemzadebinaT, Tumca sulTani verafriT aRafrTovanes.
ali muqidin haji bekirma martivi gza gamoiyena. yvela arsebuli
produqti _ wyali, Saqari, saxamebeli, nuSi erT did jamSi moxarSa,
Semdeg gaaciva da zolebad daWra, Saqris fxvniliT gaalamaza da
sulTans miarTva. siaxlem sulTanis guli daipyro. amboben, rom es
Saqris zolebi sulTnis specialur zardaxSaSi inaxeboda.
oqrosfer langrebze dawyobil am nugbars bazridan aucileblad
wamoiRebT, Semdeg aivnidan miZinebuli stambulis xeds gaxedavT
da isev landebs dainaxavT, osmaleTis didebis landebs, romlebic
qalaqs gansakuTrebul suls sZenen!
esec pirveli waruSleli STabeWdileba! mivuaxlovdi stambuls da
hoşgeldin!
mokiTxva stambulidan!
future growing. It makes my job with them even more interesting.
Besides brand management I am at the head of marketing researches, which helps me study different markets for planning the
futher strategic projects.
The first stage envisaged learning the Turkish language. It happened itself. The sounds acquired familiar sonority and I guessed
that I was already apprehending the words. I understand better than
I speak.
Do you know how ‘invitation’ sounds in Turkish? - – hoşgeldin!
But you should utter it, or hear it in the most diverse place of the
world – the Istanbul Bazaar. The famous Grand Bazaar – in Turkish
Kapalıçarşı is still preserved. Built in 1461, it is located in the place of
former Byzantium.
It covers over 4400 counters, 2200 rooms, mosques, bath houses and 200 fountains. Presently, this is the largest market throughout the world, which is located on 200 thousand square meters. You
will meet here everything – from eastern sweets to various spices.
An entire long row of antiquities offers you handmade golden and
silver jewelry; the world famous Turkish rugs, handmade ceramics,
leather goods – everything in one large space; one day in the Istanbul Bazaar is a real adventure!
If the above mentioned will still leave you indifferent, you will not
be able to bypass one special row, which is divided into two – green
and white, but if you approach wattled baskets, bags and pots, you
will discover a lot of various spectrum of one color. Sunk in green,
you will taste a real tea, while whiteness covers those candies which
are famous throughout the world. The Turkish people are telling a
legend about Rahat Locum like a tasty delight: A sultan lived in Istanbul in XVIII century, who loved candies very much. The confectioners in his palace were doing their utmost to cook something special and extraordinary. However, they failed to delight their sultan.
Ali Muhiddin Haci Bekir chose a simple way. He mixed water, sugar,
corn starch, and almonds and cooked them up; then he poured the
mixture into a flat pan slicked with almond oil, and let it cool. Then he
sprinkled it with powdered sugar, cut it into bite-sized chunks and
served them to the sultan. The latter was fascinated. It is said that
the Sultan specially kept these chunks in his box.
You will definitely take this Turkish delight put on golden trays from
the Bazaar. Then, looking from the balcony you will cast a glance at
sleeping Istanbul and see the shadows again, the shadows of once
glorious Ottoman Empire, which give a special spirit to the city!
This is the first unforgettable impression! I am approaching Istanbul and hoşgeldin!
Greetings from Istanbul!
2:15 PM
6/82011
òqros brendi~ meeqvsed
Golden Brand for the Sixth Time
Tamamad SeiZleba iTqvas, rom jeoseli erT-erTi yvelaze gavleniani
tradiciuli biznesdajildoebis tradiciuli gamarjvebulia. òqros brendis~ dajildoebis eqvswliani istoriis ganmavlobaSi, yvelaze prestiJul
da yvelaze warmatebul nominantebs Soris, jeoseli wels ukve meeqvsed
gaxda am titulis mflobeli da mesamed, platinis brendis mflobeli.
amjerad, komerciuli Tu samrewvelo organizaciebis dajildoebis oficialur ceremonias da sazeimo vaxSams 14 marts sastumro `redisonma~
umaspinZla.
wlevandeli nominantebi ekonomikis eqspertebma, finansistebma, savaWro-samrewvelo palatisa da amerikis savaWro palatis warmomadgenlebma
SearCies. tradiciulad ki òqros brendi~ brendingul saqmianobaSi gansakuTrebuli warmatebis mqone kompaniebs ajildoebs. popularobisa da
brendTan dakavSirebiT warmoebuli kreatiuli sareklamo kampaniis gaTvaliswinebiT, jeoseli kidev erTxel gaxda òqros brendis~ mflobeli.
It can be said boldly that Geocell is a traditional winner of one of the most
influential traditional business awards. During the six-year history of Golden
Brand Awards, among the most prestigious and most successful nominees,
Geocell became the winner of Golden Brand for already the sixth time and
received the award Platinum Brand for the third time. This time, Radisson
Hotel hosted an official ceremony of awarding commercial or industrial organizations on March 14.
The current nominees were selected by the economic experts, financiers, representatives of the Georgian Chamber of Commerce and Industry
and American Chamber of Commerce in Georgia. Traditionally, Golden
Brand is granted to the companies having special achievements in branding
activities. Taking into consideration the popularity and creative advertisement branding campaign, Geocell has again become the winner of Golden
Brand.
New Faces… New Names…
axali saxeebi... axali
saxelebi... Seni xelwera... Your Handwriting…
Svidi improvizaciuli saaTi male gadis, Tumca, dro ikargeba
striqonebSi, ideebsa da axal gmirebSi. Svidi saaTi cotaa literaturuli Sedevris Sesaqmnelad, magram sakmarisia am Sedevris
ideis gamosaxatad. Svid saaTSi axali legenda iqmneba, mere
legendis axali saxe ikveTeba da Tqven axal saxelebs gacnobT,
magram ra aris dro maSin, roca Svidis dasrulebis Semdeg
Svidze meti axali xelwera grCeba?
literaturul wamebs isev konkretul droSi gadaviyvanT, imisTvis rom axali ideebi qaRaldze gadavitanoT. adgili amjerad
haeriT iqneba savse. ZirZvel iyalTos miwas da gamWvirvale
horizonts, romelic ilias mSobliur mTebs da yvarlis tbis
sarkis zedapirs aerTianebs, sivrce daemateba. sivrce, sadac
muzebi axalbeda mwerlebs elian.
studenturi literaturuli konkursi saxelwodebiT `Semodgomis
legenda~ wels mesamed Catardeba. mas xanmokle, Tumca STambeWdavi istoria aqvs. konkursi ivane javaxiSvilis saxelobis
Tbilisis saxelmwifo universitetis da kompania jeoselis erToblivi proeqtia. yovelwliurad Cven virCevT adgils, sadac
damwyebi mwerlebi TavianT improvizaciul naSromebs qmnian.
2009 wels konkursi iyalTos samonastro kompleqsSi gaimarTa,
gasul wels ki - sakuTar SemoqmedebiT SesaZleblobebs gamocda
konkursantebma yvarlis tbaze scades. `Semodgomis binadarni~
kalmiT yvela ocnebas wvdebian, yvela natvras furcelze martivad asruleben, isini literaturuli samyaros jadoqrebi arian.
maT Tqven ar icnobT, radgan isini gzis dasawyisSi dganan.
Cveni mizania es gza Tqvenamde davakavSiroT.
ori wlis ganmavlobaSi miRweulma warmatebebma konkursis
organizatorebs misi gafarToebisken ubiZga. Tbilisis saxelmwifo universitetis egidiT studenturi konkursi masStabebs
gazrdis da TbilisSi akreditirebul yvela umaRles saxelmwifo
saswavlebels moicavs. miRebuli gadawyvetileba am konkursiT studentebis maRalma dainteresebam ganapiroba. konkursis specialur eleqtronul misamarTze studentebis Setyobineba
konkursSi maTi CarTvis survils gamoxatavda, aseve socialur
qsel facebook-ze damegobrebul studentebs hqondaT saSualeba
piradad daefiqsirebinaT Tavisi azri da sxva umaRlesi saswavleblebis CarTvis mzadyofna gamoeTqvaT. konkursis momavali zrdisa da ganviTarebisaTvis, aseve studentebis meti da
aqtiuri CarTulobisaTvis - organizatorebis gadawyvetilebiT
Tbilisis saxelmwifo universitetis lokaluri literaturuli
konkursi masStabur studentur RonisZiebad unda iqces. 2011
wels axali saxeebisa da saxelebis aRmoCena TeTri taZris
farglebs gareTac moxdeba. Tavisi xelweris datovebas konkursis istoriaSi 9 umaRlesi saxelmwifo saswavleblis studentebi
Seecdebian.
konkursis Catarebis adgili misi gamocxadebis dResve dasaxeldeba, konkursi ki starts swavlis dawyebis dRes aiRebs.
gasul wels yvarlis tbaze anikis naviT gaseirnebam mis avtors gamarjveba moutana, vin Secvlis aniks?!.
Seven improvised hours pass very quickly; however, time
is lost in lines, ideas and new characters. Seven hours are
not enough to create a literary masterpiece, though it is quite
enough to express the idea of this masterpiece. A new legend is
being created during seven hours; then a new face of the legend
is revealed and new names are introduced to you. But what is it
time when after completion of seven hours more than seven new
handwritings are left.
Literary seconds take us to particular time in order to put new
ideas on paper. This time, the place will be full of air. A space will
be added to the land of ancient Ikalto and clear horizon, which
unites Ilia’s native mountains and a glassy surface of the Kvareli
Lake – the space, where muses are waiting for beginning writers.
This year a student literary competition “Autumn Legend” will
be held for the third time. It has a short though impressive history. The competition is a joint project co-sponsored by the Ivane
Javakhishvili Tbilisi State University and the company Geocell.
Each year we select the place where the beginning writers create their improvised works. In 2009 the competition was held at
the Ikalto Monastery; last year the contestants gathered on the
Kvareli Lake to test their creative capabilities. “Autumn Dwellers”
reach any dream with their pens; they make all dreams come
true on paper; they are magicians of the literary world. You are
not familiar with them, because they are standing at the beginning of the road. Our goal is to connect this road to you.
The achievements made during past two years incited the organizers of the competition to expand its scales. Under the aegis
of the Tbilisi State University the student competition will expand
its scales and cover all higher educational institutions accredited
in Tbilisi. This decision can be explained by a huge interest of
students in this competition. Messages sent by students to the
competition’s special electronic address proved their desire to
get involved in the competition. Furthermore, the students registered on Facebook had an opportunity to express their opinions and express readiness of involving other higher educational
institutions. For future growth and development of the competition, as well as for more and active involvement of students, by
decision of the organizers, a local literary competition of the Tbilisi State University should turn into a large scale student event.
In 2011 new faces and new names will be discovered outside
the limits of the white monument. The students from nine higher
educational institutions will try to leave their handwritings in the
history of the competition.
The venue of the competition will be specified on the day of its
announcement, while the competition will start on the first day
of the studies. Last year rowing Aniki’s boat on the Kvareli Lake
brought a victory to its author. Who will replace Aniki?!
GEOCELL . Summer 2011
25
10
iRbliani abonenti
Lucky Subscribers
sxvadasxva inovaciuri siaxliTa da bolodroindeli sareklamo
kampaniiT SeniSnavdiT, rom jeoselma dros gauswro. realobasTan
Sexamebuli mciredi mistika ki kompaniis warmatebuli strategiaa.
amaSi 15 marts jeoselis 14 wlis iubileze rusTavi 2-is eTerSi
gasuli gaTamaSebac dagarwmunebdaT. galaqtikas damsgavsebuli,
varskvlavebiT gaformebuli studiis interieri, namdvilad mistikur iers qmnida, romelSic aTma yvelaze iRblianma abonentma
ìmogzaura~. darwmunebuli var, TiToeulma maTganma, miwaze
myarad dgomis SegrZneba im wuTebSi namdvilad dakarga. aTive
maTgani im saRamos Zalian martivad, axali `hiundai sonatas~
mflobeli gaxda. gasul nomerSi giambeT, rom am gaTamaSebaSi
abonentebis mxridan cifrebis gamocnoba saWiro ar gamxdara.
abonentebs erTxel unda aekrifaT *011#OK da Semdeg yovel
daricxul 5 larze avtomaturad TiTo bileTic ergebodaT. aTive
iRblian abonents mogebis Taviseburad saintereso istoria aqvs
da Cvenc SevecdebiT mokled giamboT Tu rogor Secvala TiToeuli maTganis cxovreba jeoselma.
iRblis arseboba rom ar daijero, SeuZlebelia, rodesac 16
wlis tariel ivaniaZis gamarjvebis ambavs Seityob. mas mxolod
erTi bileTi hqonda da swored misi mobiluris nomeri moxvda
dutas xelebSi. im dRes vaneli tarielis garda, mis erT-erT
mezobelsac gaumarTla, rodesac gamarjvebulma mis ezoSi misalocad Sekrebil mezoblebs Zveli `volgis~ gasaRebi gadaugdo
_ `vinc daiWers, misi iyoso!~
moskoveli 18 wlis maria afanaseva, romelic Tbilisis Savi
zRvis universitetSi swavlobs, arafriT ijerebda, rom avtomobili moigo. Tumca mas mere, rac realobas Tvali gauswora,
iZulebuli gaxda marTvis mowmobis aRebaze ezruna.
27 wlis akaki sabaSvili yvarlidanaa da sul axlaxan dabrunebula evropidan. wasvlamdec jeoselis qseliT sargeblobda da samSobloSi dabrunebis Semdegac uwindeburad jeoselis abonenti
gaxda. erTguleba ki jeoselma daufasa. 9 manqana gaTamaSebuli
iyo, imedi faqtiurad ukve gadaewura, rom mis telefonSic dutas xma gaisma. akaki ukve meored gaxda jeoselis gaTamaSebis
gamarjvebuli. pirvelad, 5 wlis win avtomobilis mogebis Sansi
dakarga da maSin televizoris mflobeli gaxda.
Tbiliseli natalia gurgenaSvili 28 wlisaa da masac gamarjvebis naklebad sjeroda. Tumca 11 bileTi mainc daugrovebia.
martis Tve misTvis yvelaze iRbliani gamodga. rogorc Cans,
iRbali mas gansakuTrebulad wyalobs, gasul wels mis samsaxurSic mouwyviaT lataria da maSinac natalias avtomobili mougia.
wels ki jeoselis wyalobiT meore avtomobilis mflobelic
gaxda.
26
Owing to various innovations and recent advertisement campaign
you would have apparently noticed that Geocell has outrun the time.
A slight mysticism combined with reality is the company’s successful strategy. The raffle, which was broadcasted live by Rustavi 2 TV
on March 15 - the day celebrating Geocell’s 14-year anniversary would have assured you of it. The interior of the studio looking like
the galaxy and decorated with the stars really created a mystic atmosphere, in which ten luckiest subscribers “have traveled.” I am
sure that at that moment each of them really lost a sense of being
on firm ground. During the event, all of them became the owners of
new Hyundai Sonatas quite simply. We have told you in the previous
edition that during the raffle the subscribers did not have to guess the
figures. The subscribers had simply to dial *011# OK; those who underwent free registration and filled their balance by 5 GEL loaded an
the accounted, gained a chance to win the lottery. The subscribers
received 1 ticket for each GEL 5. All the ten lucky subscribers have an
interesting history of winning the car; so, we will try to tell you in short
how Geocell has changed the life of each of them.
It is impossible not to believe in fortune, when you learn about the
story of 16-year-old Tariel Ivanidze’s victory. He had only one ticket
and just the number of his mobile phone appeared in Duta’s hands.
Besides Tariel Ivanidze, who lives in Vani, one of his neighbors also
appeared quite lucky. When Tariel Ivanidze learnt about his victory, he
went out to the neighbors gathered outdoors to congratulate him on
his victory, threw the key of his old Volga and shouted: “It will belong
to whoever catches it.”
18-year-old Maria Apanasyeva from Moscow, who studies at the
Tbilisi Black Sea University, could not believe that she won the car.
But after she faced the reality, she had no other choice but to start
thinking about how to obtain a driving license.
27-year-old Akaki Sabashvili is from Kvareli and he had just returned from Europe. Before departure he used Geocell network
and upon return to his native country he again became a Geocell
subscriber. And Geocell appreciated his devotion. Nine cars were
already raffled and Akaki almost had no hopes for victory, when suddenly he heard Duta’s voice in this mobile phone. It is already for the
second time that Tariel became a winner of Geocell’s raffle. In the first
case, he lost a chance to win a car five years ago, though he won a
TV set.
Tbilisite Natalia Gurgenashvili is 28 years old and she also had little hopes that she would win. Though, she had collected 11 tickets.
March proved extremely lucky for her. It seems that she is very lucky.
Last year her office held a raffle and Natalia won a car there too. This
baTumel 26 wlis avTandil baSaniZes ki
`hiundai sonatas~ Zveli modeli hyolia.
sul sami bileTi hqonda. gaTamaSebis dawyebisTanave pirveli, swored misi nomeri
amovida. imdenad aRelda, rom dutas pasuxsac ver scemda, mxolod saxelis Tqma moaswro... arasdros araferi mougia da am ambis
dajereba dRemde uWirs.
17 wlis rusudan SveliZe abiturien- maria afanaseva
tia. angariSis Sevsebisas mogebaze arc Maria Apanasyeva
ufiqria. mecadineobis gamo saRamos
televizorsac ver uyurebda. Tumca, gaTamaSebis msvlelobas SemTxveviT oTaxidan
gamosulma mokra Tvali da is iyo, isev
gasvlas apirebda, rom dutam misi msgavsi
nomeri amoiRo... gaxsovT albaT gadacema
`va-banki~, romelic dutas mihyavda. pirdapir eTerSi gairkva, rom rusudani swored
`va-bankis~ meoTxe nomeri gogona yo- akaki sabaSvili
fila. mogebuli `hiundai sonata~ misTvis Akaki Sabashvilia
pirveli manqanaa.
25 wlis wavkiselma vefxvia qoroRliSvilma ki im saRamos yvirilisgan xma
dakarga. 16 bileTi ki hqonda, magram gamarjvebaze arc ufiqria. ambobs, rom sul
ramdenime wuTSi jeoselma gamabednierao.
Tbiliseli Tengiz gordiaSvili socialuri momsaxurebis TanamSromelia. mis
samsaxurSi am faqtis Semdeg ki jeoselis natalia gurgenaSvili
gaTamaSebis gulwrfeloba irwmunes. Zil- Natalia Gurgenashvili
buranSi iyo, rodeasac dutam sasiamovno
siaxliT gamoafxizla. aseTi saCuqrisTvis
ki jeosels Zalian emadliereba.
30 wlis konstantine dmitrievi Tbilisidanaa. arcerT gaTamaSebaSi ar miuRia
monawileoba. aqac sruliad gulgrilad CaerTo da maleve gadaaviwyda, rom daregistrirda. gadacemis msvlelobisas rom daurekes,
verc ki mixvda, raze esaubreboda duta. sau- avTandil baSaniZe
bris Semdeg saqme gaugrZelebia kompiuter- Avtandil Bashanidze
Tan. Tumca, mis telefonze zarebi ar wydeboda, megobrebi urekavdnen da ulocavdnen.
maSin mixvda swored rac xdeboda mis Tavs.
arasdros hyolia avtomobili da jeoselis
wyalobiT es natvrac aisrula.
Jana wurwumia ki Cxorowyudanaa. mas
mxolod erTi bileTi hqonda. amitom axlobels ufro gulSematkivrobda, romelsac
gaTamaSebisTvis 24 bileTi daugrovebia.
rusudan SveliZe
imdenad ver daijera es ambavi, rom dabneu- Rusudan Shvelidze
li dutas ekiTxeboda _ Tu marTla Sen xar,
ekranidan xeli damiqnieo! ambobs, Svilebis dabadebis Semdeg
aseTi bednieri wuTebi ar mqoniao.
Tu gsurT, odesme Tqvenc gagimarTloT da jeoselis sasiamovno siurprizebi SegexoT, iyaviT aqtiuri abonentebi. Tu
jer kidev ar xarT jeoselis abonenti, maSin gadmoerTeT da
kompania erTgulebasac saTanadod dagifasebT. jeoseli xom
Tqveni qselia!
year, owing to Geocell, she became the owner
of another car.
26-year-old Avtandil Bashanidze from Batumi had an old model of Hyundai Sonata. He
had only three tickets. It was just his number,
which Duta named at the beginning of the raffle. He got so nervous that he could not even
answer Duta; he only managed to say his
name… He has never won anything and he
vefxvia qoroRliSvili
Vepkhvia Koroglishvili
could hardly believe in it.
17-year-old Rusudan Shvelidze is a wouldbe-student. While filling a balance, she had
not even thought about winning anything. She
even failed to watch TV because she was doing
her lessons. Though, she cast a glance at the
raffle and was going to leave when Duta took
out a number similar to hers… You probably
remember a TV program Vabank, which was
hosted by Duta. It turned out in live broadcast
Tengiz gordiaSvili
Tengiz Gordiashvili
that Rusudan was one those girls (number 4),
who participated in the program. Hyundai Sonata is her first car.
25-year-old Vepkhvia Koroglishvili from
Tsavkisi lost his voice from screaming too
much that evening. He had 16 tickets but he
had not even thought about victory. He says
that Geocell has made him happy in a couple
of minutes.
Tbilisite Tengiz Gordiashvili works for the
konstantine dmitrievi
Konstantine Dmitriev
social service. After this fact his colleagues
believed in the frankness of Geocell’s raffle.
He was snoozing when Duta awakened him
with pleasant news. He is extremely grateful to
Geocell for such gift.
Tbilisite Konstantine Dmitriev is 30 years old.
He had never participated in any raffle before.
He got involved in this raffle indifferently and
forgot quite soon that he underwent registration. When Duta called him in the course of the
tariel ivaniaZe
Tariel Ivanidze
program, he could not understand what he
was speaking about. After this conversation
he continued his work at a computer. Though
the telephone calls were not suspending, his
friends were calling to congratulate him on his
victory. It was just then when he realized what
had happened. He never used to have a car
and owing to Geocell his dream came true.
Zhana Tsurtsumia is from Chkhorotsku. She
had only one ticket. Therefore, she was worJana wurwumia
rying about her friend, who had collected 24
Zhana Tsurtsumia
tickets for the raffle. It was so difficult for her
to believe in her victory that she even told Duta: “If it is really you, just
wave your hand from the screen!” She says that she has never had
such happy minutes since the birth of her children.
If you want to try your fortune and receive Geocell’s pleasant surprises, be active subscribers. If you are not a Geocell subscriber yet,
then join us and the company will appreciate your devotion because
Geocell is your own network!
27
aCuqeT erTi saaTi
dedamiwas
Give an Hour to the
Earth
avtori: maia cecaZe
By Maia Tsetsadze
dedamiwas rom arc ise myari resursebi gaaCnia, bolo dros momxdarma
stiqiurma kataklizmebmac daadastura. amboben, globalur winsvlasTan
erTad globaluri katastrofis safrTxeebic izrdebao. erTi SexedviT
`bunebis kanonebTan~ adamiani uZluri Cans, magram Tu gaviazrebT, rom
TiToeul Cvengans, dedamiwisTvis mZime xvedris Semsubuqeba sul mcired
mainc SeuZlia, urigo ar iqneba.
dedamiwis gadasarCenad pirvelad 2007 wels, sidneiSi dairazmnen da
or milionze met dawesebulebaSi erTi saaTiT eleqtroenergia gamorTes.
male es wamowyeba msoflio mniSvnelobis wamowyebad aqcies. 2008 wels
`dedamiwis saaTis~ kampaniaSi 35 qveynis, 370 qalaqi da 50 milioni
adamiani CaerTo. mas Semdeg ki am aqciaSi monawile qveynebisa Tu adamianebis raodenoba sul ufro did masStabebs iZens. `Caaqre sinaTle erTi
saaTiT, gamorTe yvela eleqtromowyobiloba, aCuqe erTi saaTi dedamiwas!~ - am mowodebas mesame welia Cveni qveyanac SeuerTda da tradiciulad weliwadSi erTxel `Seraton metexi palasSi~ am dRis aRsaniSnavad
ikribebian xolme. `dedamiwis saaTis~ aqcias tradiciulad welsac gverdSi
edga jeoseli. WWF-is (World Widlife fund) mier organizebuli globaluri
RonisZieba mTeli msoflios msgavsad saqarTveloSic 26 marts 20:30 _
21:30 saaTze gaimarTa. welsac `dedamiwis saaTis~ aqcias sponsoroba
`Seraton metexi palasma~, radioqalaqma FM 101.9 da jeoselma gauwies.
aRsaniSnavia, rom `dedamiwis saaTs~ did mxardaWeras ucxadebs evropis,
afrikisa da Sua aziis 100-ze meti sastumro.
`SeratonSi~ es dRe sanTlebis Suqze aRniSnes. erTi saaTiT gamoirTo
eleqtroenergia. sanTlis Suqze ki jeostaris varskvlavebis cocxali akustikuri koncerti, gacilebiT romantikuli aRmoCnda. aqciaze mowveulma Tu
spontanurad SemoerTebulma stumrebma simbolurad mwvane koqteilebic
daagemovnes. wels am mowodebas, Tbilisisa da baTumis `Seratonis~
garda, sastumro `redisoni~ da `meriotic~ SeuerTda. `Seraton metexi
palasis~ marketingis menejerma, nino isakaZem isic gagvando, rom sastumros 300-mde TanamSromels, im saRamos sakuTar saxlebSi eleqtroenergia 1 saaTiT gamourTavT. aqciis organizatorebi, momdevno wlebSi
aqciaSi monawileTa kidev ufro gazrdas varaudoben.
kargi iqneba, Tuki msoflioSi milionobiT adamianis keTil nebas
gaviTvaliswinebT, weliwadSi erTxel, erTi saaTiT CavaqrobT sinaTles
da amiT gamovxatavT simbolur mxardaWeras garemosa da planetis mimarT!
The recent natural calamities have confirmed that the resources of the
earth are not firm enough. It is said that global progress is accompanied
by the threats of global catastrophes. At a glance, a human being seems
quite weak against the laws of nature but if we understand that each of us
can at least slightly mitigate this negative impact on the earth, it will not
be bad at all.
The initiative to save the earth was first voiced in Sydney in 2007 when
over two million offices cut electricity for an hour. Soon this idea turned
into an event with global significance. In 2008, 50 million people from 370
towns of 35 countries got involved in the Earth Hour campaign. Since then,
number of countries and people participating in this campaign has increased significantly. “Turn your lights off for an hour, switch off all electric
appliances and give an hour to the earth!” – This is the third year already
that our country joined this campaign, during which people traditionally
unite at the Sheraton Metechi Palace Hotel to celebrate this day. Traditionally, the company Geocell again supported the Earth Hour campaign this
year. Like the entire world, a global event organized by the World Wildlife
Fund (WWF) was held in Georgia at 20:30 – 21:30 on March 26. This year
the event was again sponsored by Sheraton Metechi Palace Hotel, Radio
City FM 101.9 and Geocell. It should be noted that the Earth Hour is largely
supported by over 100 hotels of Europe, Africa and Central Asia.
In Georgia, this day was celebrated in candlelight. Electricity was
turned off for an hour, while a live concert of Geostar contestants proved
extremely romantic in candlelight. The guests invited to the event as
well as those who spontaneously joined the evening symbolically tasted
green cocktails. Besides Sheraton Hotels in Tbilisi and Batumi, this year
Radisson and Marriott hotels also joined the calls to save the earth. Nino
Isakadze, marketing manager of Sheraton Metechi Palace Hotel, indicated that about 300 employees of the hotel switched off electricity even
at their homes for an hour. The organizers of the event plan to further increase the number of participants in future.
It would be excellent if we take into consideration goodwill of millions of
people throughout the world and switch off electricity for an hour once a
year to express our symbolic support to the environment and our planet!
28
TuSuri kulturis popularizacia Popularization of Tushetian Culture
jeoselis TanadgomiT
with Geocell’s Support
bavSvobidan saCeCelisa da sarTavis xmauris fonze rom iZineb
da iRviZeb, fardagebis qsovisas mofusfuse dedas da bebias rom
ucqer, bunebrivia, am saqmianobis Seswavlisa da gagrZelebis survilic gagiCndeba. wera-kiTxvaze adre lili murTazaSvilma swored TuSur
fardagze muSaoba iswavla da mas mere daviwyebis piras myofi TuSeTis mravalsaukunovani tradiciuli saqmianobis gacocxlebas cdilobs.
TuSeTma, saqarTvelos uZvelesma mTianma regionma, Zveli kulturis
sakmaod mdidari tradiciebi Semoinaxa. TuSur fardags gamoarCeven
feriT, xarisxiT, ornamentiT... didi xnis win, erT-erT germanel profesors saqarTveloSi mogzaurobis Semdeg monografia dauweria, sadac
aRniSnavs, rom TuSuri matyli erTaderTia mTels msoflioSi, romelic
RruReroiania, 20-ze met daavadebas kurnavs da temperaturis klebamatebas idealurad aregulirebs.
tradiciuli TuSuri fardagis aRdgenisa da ganviTarebis idea lili
murTazaSvils karga xani hqonda. `rusTavi 2~-is proeqtis meSveobiT
Tavisi èrTi Sansi~ gamoiyena da fuli jeoselisgan miiRo. lili murTazaSvilma 2006 wels, telekompania `rusTavi 2~-is eTerSi, gadacemaSi
ìdea, fuli da erTi Sansi~ monawileobiT scada bedi da misi proeqti
jeoselis generalurma direqtorma _ osman Turanma daafinansa. jeoselis TanadgomiT ki qalbatonma lilim biznes saqmianobisa da TuSuri
kulturis SeTavseba idealurad moaxerxa da warmoebac gaafarTova. Svidi personalisgan Semdgari jgufi, 70-ze meti TanamSromliT gaizarda.
mas mere ki TuSeTSi turistebis nakadmac imata. 2006 wlidan kompania
jeoselis ZalisxmeviT gaimarTa festivalebi _ `TuSuri fardagi~; `firosmanis ferebi~; `TuSuri fardagis kvaldakval~ da a. S. sagamofeno
centr èqspo jorjiaSi~ aprilSi gamarTul turizmis gamofenaze ki
lili murTazaSvilma sakuTari fardagebis `stendi~ warmoadgina. es
eqspozicia swored turizmis ganviTarebis mizniT moewyo da lili
murTazaSvilic gamofenaSi jeoselis daxmarebiT moxvda.
lili murTazaSvilis ojaxSi yovelwliurad tardeba saxalxo festivali. TuSuri fardagis popularizaciisTvis ki jeoseli qalbaton lilis da
zogadad saqarTvelos am mTian regions mudmivad gverdSi udgas. TuSi
mecxvareebisTvis mogexsenebaT erT-erTi yvelaze didi problema komunikaciebis arqona gaxldaT. bolo dros ki regionSi es problemac jeoselma
moagvara. lili murTazaSvili ambobs, rom jeoselis slogani `Cven ar
vRalatobT tradiciebs!~ mis proeqts yvelaze metad Seesabameba.
When you have been falling asleep under the noise of a combing machine and a spinning wheel since your childhood, when you have been
looking at your mother and grandmother making a rug, it is probably
natural that you have a great desire to study and continue this activity.
Lili Murtazashvili mastered how to make a Tushetian rug even before she
learnt reading and writing. Since then, she has been trying to revive the
Tushetian multi-century traditional activity, which is almost on the verge
of forgetting. Tusheti, the ancient mountainous region of Georgia, has
preserved extremely rich traditions of old culture. Tushetian rug is distinguished by its color, quality and ornaments… After traveling to Georgia
long ago, one of the German professors wrote a monograph, in which he
notes that Tushetian wool is unique worldwide, as it cures over 20 diseases and ideally regulates rise and decrease in the temperature.
The idea of restoration and development of traditional Tushetian rug
struck Lili Murtazashvili long ago. With the help of Rustavi 2 TV project,
she used her “one chance” and received money from Geocell. Lili Murtazashvili tried her fate in 2006 through participating in the program
“Idea, Money and One Chance” aired by Rustavi 2 TV. As a result, her
project was financed by CEO of Geocell, Osman Turan. With the support of Geocell, Lili Murtazashvili managed to combine business activity
with Tushetian culture and even expanded her production. A group of
seven people was expanded by 70 more employees. Since then, a flow
of tourists has increased in Tusheti. Since 2006 the following festivals
have been held under Geocell’s sponsorship: “Tushetian Rug”; “Colors
of Pirosmani”; “Following the Steps of Tushetian Rug”, etc. During the
tourism exhibition held at an Expo Georgia exhibition center in April, Lili
Murtazashvili presented a stand, where she exhibited her own rugs. The
purpose of this exposition was to support tourism development in Georgia. Geocell has much contributed to Lili Murtazashvili’s participation in
the exhibition.
Lili Murtazashvili’s family hosts a public festival annually. In order to
popularize a Tushetian rug, the company Geocell always supports Lili Murtazashvili and, generally, this mountainous region of Georgia. As you know,
lack of communication was the greatest problem for Tushetian shepherds.
Geocell settled this problem in the region. Lili Murtazashvili says that Geocell’s slogan “We do not give up our traditions!” fits her project most of all.
29
Zveli negativebidan Stories Restored from
aRdgenili istoriebi Old Negatives
avtori: Teona jafariZe
dRemde ar wydeba sazogadoebis vnebaTaRelva, romelic am gazafxulze cnobili
mxatvris _ gigo gabaSvilis masStabur da
inovaciuri kuTxiT warmodgenil gamofenas mohyva Tan. saubaria gazeT `praim
Taimis~ proeqtze _ `gigo gabaSvili,
rogorc fotoxelovani~, romlis Tanamonawile jeoseli gaxldaT. SegaxsenebT,
rom proeqtis Tanaxmad,
rusTavelis
TeatrSi, mxolod erTi dRiT, cnobili
mxatvris tiloebi, piradi nivTebi da
foto-namuSevrebi gamoifina. proeqtis
avtorTa mxridan aqcenti swored gabaSvilis aqamde ucnob fotografiaze gakeTda,
romelic minis foto-negativebis aRmoCenasa da damuSavebas ukavSirdeba.
_ `praim taimisTvis~ masalas vamzadebdi gigo gabaSvilze. mkvlevar gogi sarajiSvilTan saubrisas gavarkvie, rom mxatvris yvela cnobili tilo, mis mierve
gadaRebuli fotoebis safuZvelze iqmneboda da es foto-negativebi dRemde sadRac arsebobda. 5 Tvis Semdeg, TiTqmis
saukuneze meti xnis winandeli minis
foto-negativebi
erovnuli
muzeumis
sacavSi aRmovaCine. aranairi garantia
ar mqonda, rom isini raime mxatvruli Rirebulebis aRmoCndeboda, ubralod, intuicias mivende da erovnuli muzeumis ermakovis laboratoriaSi gasamJRavneblad
mivitane. sacdeli damuSavebis Semdeg pirvelad ori negativi gadmomigzavnes laboratoriidan el-fostiT. arasodes damaviwydeba, rogor ixsneboda nel-nela Cems
kompiuterSi maRali rezoluciis foto,
romelzedac mkveTri xarisxiT TiToeuli
balaxis Rero Tu kenWi ikveTeboda. aRmoCnda, rom es samaryandSi gadaRebuli
foto iyo, sadac bavSvebi mindorSi cekvavdnen~, _ ixsenebs proeqtis avtori
marita damenia.
muzeumis sacavSi sul 687 minis negativi
aRmoCnda. bunebrivia, mxatvari
romelic muSaobda portretebze, peizaJebze, mravalfigurian kompoziciebze, mxatvari romelmac peterburgis samxatvro
akademiaSi bataluri ferweris teqnikas,
xolo miunxenis samxatvro akademiaSi
kompozicias eufleboda da
romelmac
imogzaura Sua aziaSi, dasavleT evropasa
32
By Teona Japaridze
nikoloz rurua, saqarTvelos kulturisa da ZeglTa dacvis ministri:
`saerTod mimaCnia, rom nebismieri
artistuli wamowyeba yvelanairi tabusagan Tavisufali unda iyos. es gabeduli namuSevrebia, romlebic Tamamad
SeiZleba iTqvas, rom
evropul kulturaSi sakmaod TvalsaCino adgils
daikavebs. meore mxriv, is, rac gigo
gabaSvilis foto-negativebze aRmoCnda, es CvenTvis metad mniSvnelovania, rogorc kulturuli memkvidreoba.
momavlisTvis gvinda, es saintereso
artisti evropas saTanadod warvudginoT. vapirebT albomis gamocemasac~.
Nikoloz Rurua, Minister of Culture
and Monument Protection of Georgia
“Generally, I think that any artistic
undertaking should be free of any taboos. These are brave works, which,
I can say boldly, will take a remarkable place in European culture. On the
other hand, what we have discovered
in Gigo Gabashvili’s photo negatives is
extremely important for us, in terms of
cultural heritage. In future, we want to
properly introduce this interesting artist to Europe. We also plan to release
an album”.
Public excitement caused by a large
scale and innovative exhibition of paintings by a famous Georgian painter, Gigo
Gabashvili held this spring has not abated yet. The question is about the project “Gigo Gabashvili as a Photo Artist”
sponsored by the Georgian newspaper,
Prime Time, and supported by the Geocell. Let us remind you that in frames
of the project, the canvases, personal
belongings and photos of the famous
painter were exhibited at the Rustaveli
Theatre during one day. The project
authors mostly focused on Gabashvili’s
previously unknown photography, which
is related to the discovery and processing of glass photo negatives.
“I was preparing the materials about
Gigo Gabashvili for Prime Time. As it
turned out during a conversation with
a researcher, Gogi Sarajishvili, all famous canvases by the painter were being created on the basis of the photos
taken by him and these photo negatives were kept somewhere till now. Five
months later I discovered over centuryold glass negatives in the depository of
the National Museum of Georgia. I had
no guarantees that they would have
any artistic value; I simply trusted my
intuition and took them to the National
33
Tu saqarTvelos mTaSi (xevsureTi), aucileblad mimarTavda naturis fotografirebas. Sedegad ki mis fotoobieqtivSi
esTetikur kadrebTan erTad dRevandeli
gadasaxedidan mdidari eTnografiuli
masala (tipaJebi, geografiuli adgilebi
Tu me-19 saukunis tansacmeli) moxvda.
yvelaze moulodneli da efeqturi ki SiSveli naturebis pikanturi fotoebi aRmoCnda. rogorc cnobilia, 1894 wels,
miunxenis samxatvro akademiaSi Caricxvis Semdeg, gigo gabaSvils, rogorc
niWier mxatvars stipendiac dauniSnes
da calke saxelosnoc gamouyves naturiT. erotikuli foto-namuSevrebis umetesoba, swored am periodSi unda iyos
Seqmnili.
proeqtis ganxorcielebaSi didi wvlili miuZRviT kulturis saministrosa
da baton nikoloz ruruas, saqarTvelos
erovnul muzeumsa da Tbilisis sakrebulos. negativebi gaiwminda, Seiqmna
maTi eleqtronuli versiac. proeqtis
warmdgeni ki jeoseli iyo. Sedegad
masStaburi eqspozicia Seiqmna, romelsac rusTavelis Teatris mcire darbazi daeTmo. mxatvris piradi nivTebi,
ferwera da grafika da rac mTavaria,
unikaluri fotoebi Sesabamisad, 3 sagamofeno sivrceSi gamoifina. me-4 darbazSi gamofenis paralelurad specialurad am proeqtisTvis Seqmnili goderZi
34
Tea Telia, mxatvari:
`gigo gabaSvilisa da mis Semoqmedebaze, albaT, axals verafers vityvi.
ubralod Sevecdebi Cemi mis mimarT damokidebuleba gamovxato ramdenime winadadebaSi:
gamofenis naxvamde: CemTvis, rogorc mxatvrisTvis misi ferwera uintereso iyo. Tumca, rogorc qarTveli
mxatvrisTvis misi moRvaweoba _ mniSvnelovani.
gamofenis naxvis Semdeg: SemiZlia
vTqva, rom is msoflio mniSvnelobis
mxatvaria... mxatvari, romelic misi
drois adekvatur da ara mxolod misi
qveynisTvis aqtualur namuSevrebs qmnis~.
Tea Telia, painter
“Probably, I cannot say anything new
about Gigo Gabashvili and his creative
work. Simply, I will try to express my attitude towards him in several sentences:
Before visiting the exhibition, for me,
as for a painter, his painting was uninteresting. Though, as for a Georgian painter, his activity was important.
After viewing the exhibits I can say
that he is a painter of worldwide importance… a painter, who created the works
adequate for his period and actual not
only for his country.”
Museum’s Ermakov laboratory for processing. After experimental processing,
firstly two negatives were sent to me via
e-mail. I will never forget how a high resolution photo was opening in my computer, where each grass culm and pebble was depicted extremely clearly. It
appeared to be a photo taken in Samarkand, where the children were dancing
in the field,” Marita Damenia, the project
author, recollects.
A total of 687 glass negatives were
discovered at the museum’s depository. Naturally, the painter, who was
working on portraits, landscapes,
multi-figure compositions, who was
mastering battle painting at St. Petersburg Art Academy and composition at Munich Art Academy, who
traveled to Central Asia, Western Europe and Georgian mountainous regions (Khevsureti) would have certainly turned to nature photography. As a
result, along with esthetic photos, his
camera lenses caught extremely rich
ethnographic materials (characters,
geographical places or the XIX century clothes). Piquant photos of naked
models proved most unexpected and
effective. As known, after enrollment in
the Munich Art Academy in 1894, Gigo
Gabashvili, as a talented artist, was
awarded with a scholarship and a separate workshop with a model. Probably, the majority of his erotic photos
would have been created during that
period.
The Ministry of Culture of Georgia
and Mr. Nikoloz Rurua [the Minister],
the National Museum of Georgia and
the Tbilisi City Council have much contributed to the project implementation. The negatives were cleaned, processed and their electronic versions
created. The project was presented
by Geocell. As a result, a large scale
exposition was created and a small
hall of the Rustaveli Theatre was allocated for it. The painter’s personal
belongings, paintings and graphics,
and what is most important, his unique
photos were respectively exhibited in
three exhibition halls. The fourth hall
was allocated for showing a documentary about the painter specially shot
by Goderdzi Sharashia for this project.
Unfortunately, the exhibition lasted
only for one day, because the space,
SaraSias mier mxatvarze Seqmnili dokumenturi filmi gadioda. samwuxarod, gamofenam mxolod erT dRes gastana, radgan arasagamofeno sivrce dacvis mxriv
am unikaluri eqsponatebis mimarT did
pasuxismgeblobas gulisxmobs. sazogadoebis interesi sakmaod didi aRmoCnda
da dRemde ar wydeba zarebi gamofenis
gameorebis TxovnebiT.
bunebrivia,
gamofena
iseTive
masStaburi gamovida, rogoric Tavad
gigo gabaSvilis Semoqmedebaa: qarTul
ferweraSi naturmortisa da peizaJis,
realisturi skolis
damamkvidrebelma,
portretisa da mravalfiguriani kompoziciis brwyinvale ostatma uamravi saintereso namuSevari Seqmna. misi mxatvrobis yvelaze TvalSisacemi namuSevrebi
mis cnobil Sua aziis cikls miekuTvneba. 1894 wlis gazafxulze mxatvris
mogzaurobas Sua aziaSi Sedegad mohyva
samaryandisa da buxaris xmauriani quCebisa da bazrebis brwyinvale Canaxatebi,
eskizebi da realisturad gadmocemuli
aRmosavleTis mravalferovani koloriti, 1898 wels mis mogzaurobas fSavxevsureTSi ki _ eTnografiuli masalis
(iaraRis, kostiumis, WurWlisa da sxv..)
Segroveba da xevsuruli ciklis brwyinvale nimuSebi _ xevsurTa portretebi
Tu bataluri scenebi. mis yovel nabijsa
Tu yovel Canaxats ki win fotokameriT
dafiqsirebuli natura uswrebs. es ki ukve
me-19 saukunis qarTuli fotografiis _
evropuli skolis donis fotografiis
arsebobis damadasturebeli masalaa.
negativebis aRmoCena, gamJRavneba da
gamofenis mowyoba _ es mxolod dasawyisia. proeqtis momdevno etapebze
kidev ufro sainteresod ganviTardeba.
momdevno etapSi igulisxmeba maRalpoligrafiuli, orenovani (qarTul-inglisuri)
albomis gamocema, sadac mis mxatvrobasTan erTad misi cnobili tiloebis
foto-aslebi da saerTod negativebidan
miRebuli fotoebi Seva. momavali wlisTvis ki gigo gabaSvilis 150 wlis
iubilis aRniSvna igegmeba, rac mxatvris
dReebis mowyobas gulisxmobs evropasa
da amerikaSi. amiT, garda imisa, rom evropa me-19 saukunis maRali klasis misTvis aqamde ucnob fotoxelovans gaicnobs, amasTanave saxelovnebo wreebSi
damkvidrebul azrs _ gigo gabaSvili _
rogorc rusi orientalisti _ erTxel da
samudamod wertili daesmeba. saiubileo
welsve igegmeba mxatvris gadmosveneba
vakis sasaflaodan romelime panTeonSi.
daviT lorTqifaniZe, saqarTvelos
erovnuli muzeumis generaluri direqtori:
ès faqti kidev erTxel amtkicebs,
rom Cven fondebidan bevri saintereso masala gvaqvs gamosamzeurebeli.
Zalian mniSvnelovani proeqtia. aq erTad aris Tavmoyrili maRali rangis
mxatvroba, saintereso eTnografiuli
masala da mTavari aRmoCena _ unikaluri fotografia.~
Davit Lortkipanidze, Director General of the National Museum of Georgia
“This fact reaffirms that we have a lot
of interesting materials to expose. It
is a very important project. It concentrates top level painting, interesting
ethnographic materials and main discovery – unique photography.”
which was designed for exhibiting such
unique pieces of art, requires a huge responsibility in terms of their protection.
Public interest was extremely huge and
the calls are not still suspending with requests to repeat the exhibition.
Naturally, the exhibition turned out to
be as large scale, as Gigo Gabashvili’s
creative work was itself: the founder of
still life, landscape and realistic school in
Georgian painting, an excellent master
of portraits and multi-figure compositions created a lot of interesting works.
The most remarkable works of his painting belong to his famous Central Asian
cycle. As a result of the painter’s traveling to the Central Asia in 1894, he created his wonderful sketches depicting the
noisy streets and bazaars in Samarkand
and Bukhara and realistically portraying
a diverse life of the East. Following his
visits to Pshav-Khevsureti in 1898, the
famous Georgian painter, along with collecting ethnographic materials (weapons, costumes, vessels, etc.), created
the brilliant canvases of the Khevsurian
cycle, such as portraits of local Khevsurians and battle scenes. Each of his step
or sketch is preceded by a natural photo
taken by Gabashvili’s photo camera. And
this is the material proving the existence
of the European level photography – the
Georgian photography of the XIX century.
Discovery of negatives, their processing and arranging an exhibition is only
the beginning. The next stages of the
project will be much interesting. The
next stage of the project envisages publishing of a high-polygraphic, bilingual
(Georgian-English) album, which along
with his famous paintings will include
photo copies of his famous canvases,
as well as the photos received from the
negatives. Next year celebration of a
150-year anniversary of Gigo Gabashvili is planned that envisages organizing
the days of the painter in Europe and the
United States. Besides the fact that Europe will get acquainted with previously
unknown, top class photo artist of the
XIX century, it will finally put an end to the
opinion established among the artistic
circles that Gigo Gabashvili is a Russian
orientalist. During the anniversary year
it is also planned to rebury the famous
painter from the Vake cemetery to one
of the Pantheons of Tbilisi.
35
Tqveni qselis socialuri qseli
avtori: ana mayaSvili
Social Network of Your own Network
By Ana Makashvili
Communication’s never been as easy as today
…Now time and distance melt away
No digital delay and some things can be written down that we’re too
shy to say
Pet Shop Boys
mas mere, rac Pet Shop Boys-ma es simRera
dawera, 9 weli gavida da komunikaciac kidev
ufro martivi gaxda dRes.
60-iani wlebi _ rokenroli, pijakebSi
gamowyobili melodiuri oTxeuli gitarebiT;
36
Nine years have passed since Pet Shop
Boys composed this song and communication has become much easier since then.
The sixties – rock-n-roll, a melodic quartet dressed in suits with guitars; later –
Home
cota mere _ vudstoki, hipebi, grZeli Tma,
Wreli tansacmeli, mSvidoba da siyvaruli; mere
_ panki da disko; mere _ 90-ianebi da MTVis Taoba.
Tu vinme Cveni dRevandeli wlebis ase, oriode sityvaSi daxasiaTebas Seecdeba, daaxloebiT Semdegs ityvis: gaprialebuli mobilurebi,
aipodebi yurebSi, moqnili leptopebi, Sig
Caxrili Tavebi da lurji feris veb-gverdze
momzirali Tvalebi.
es feisbuqis Taobaa. epoqa, romlis simboloc komunikacia da informaciaa _ ori
yvelaze socialuri Tu àdamianuri~ fenomeni.
SeiZleba, cota paradoqsulic aris: Tu ramdenime wlis win, 21-e saukunis adamianis martoobisa da izolaciis problemebze laparakobdnen,
dRes uzarmazari socialuri qselis saSualebiT
adamiani namdvilad ver iqneba marto. is Tavis
ojaxTan, megobrebTan, Zvel klaselebTan,
axal nacnobebTan, bosebTan, msoflio varskvlavebTan, politikosebTan, brendebsa Tu
kompaniebTan erTad iziarebs da aziarebs
saTqmels, icis sad arian isini, ras akeTeben,
riTi erTobian, rogori dRe hqondaT.
rogorc Tavad feisbuqSi frTianad amboben, feisbuqi rom qveyana iyos, is mesame
yvelaze dasaxlebuli regioni iqneboda. iq xom
600 milioni aqtiuri momxmarebelia?!
feisbuqis yovlisSemZleoba maSin gaviazre,
roca erTma nacnobma miTxra _ vinc feisbuqSi ar aris, mgonia, rom arc arsebobso.
am Tavisi fraziT Cemi nacnobi Tanamedrove
samyaros eqo iyo _ imis, rom virtualuri
samyaro nel-nela realuri xdeba da feisbuqia dResaswaulebis, tragediebis, diskusiebis,
garTobebis da mokled, mTeli Cveni yoveldRiurobis arena. feisbuqma marTla uamravi
adamianis cxovrebis wesi Secvala.
albaT, swored am universaluri kulturuli
gavlenis gamo iyo, rom tradiciulma amerikulma gamocemam, Time-ma giganti qselis avtori,
imxanad 26 wlis mark cukerbergi 2010 wlis
adamianad daasaxela. cukerbergmac ar daayovna
da am ambavze komentari Tavisive feisbuqis
statusSi dawera: `namdvili pativia da Tan
imis aRiarebasac niSnavs, rom Cveni patara
gundi raRac iseTs qmnis, risi moxmarebac
asobiT milion adamians unda, raTa samyaro
ufro Ria da urTierTdakavSirebul adgilad
aqcios~. cukerbergi `wlis personis~ istoriaSi meore yvelaze axalgazrda adamiania
(mas win uswrebs 1927 wlis gamarjvebuli, 25
wlis Carlz lindbergi). mis asakSi britaneTis
dedofals, elizabeT II-s moupovebia Time-is
es sapatio tituli, oRond im dros markze
ori kviriT ufrosi yofila. sxvaTa Soris,
Profile
Account
Woodstock, hippies, long hair, multicolored
clothes, peace and love; then punk and disco; later – the nineties and MTV generation.
If anybody tries to characterize our modern years in a couple of words, he/she will
say the following: polished mobile phones,
iPods in the ears, flexible laptops, heads
bowed towards them and eyes looking at a
blue website.
This is a generation of Facebook, whose
symbol is communication and information –
two most social or “humane” phenomena. It
may sound paradoxical, but if several years
ago much was spoken about the problems
of solitude and isolation of people belonging to the 21st century, today, owing to the
tremendous social network, people cannot be alone. They share information with
their families, friends, old classmates, new
acquaintances, bosses, world stars, politicians, brands or companies; they know
where they are, what they are doing, how
they are enjoying themselves, how they
spent the day and so on.
As it is frequently said about Facebook,
if Facebook were a country, it would be the
third, most populated region as it has 600
million active users.
I realized the omnipotence of Facebook
when one of my acquaintances told me – I
think, that those persons, who are not registered on Facebook, do not exist at all. By
this phase my acquaintance echoed the
modern world – particularly, he echoed the
fact that virtual world is gradually becoming
real and Facebook is becoming a place of
our holidays, tragedies, discussions, entertainments and shortly speaking, our routine
life. Facebook has really changed the rule
of life of a lot of people.
Probably just owing to this universal cultural influence, a traditional American edition
TIME named Mark Zuckerberg, a 26-year-old
founder of Facebook, among the most influential people in the world. Mark Zuckerberg
did not hesitate to make a comment in his
Facebook status: “Being named as TIME Person of the Year is a real honor and recognition
of how our little team is building something
that hundreds of millions of people want to
use to make the world more open and connected. I'm happy to be a part of that.” In
the history of the Person of the Year Zuckerberg is the second youngest person (the
first is 25-year-old Charles Lindbergh, who
won in 1927). British Queen Elizabeth II was
37
dedofali amas winaT SeuerTda cukerbergis
socialur qsels.
feisbuqis ultra-aqtualurobaSi dasarwmuneblad isic kmara, rom mas verc kinematografma
aura gverdi da 2010 wlis oqtomberSi cnobilma reJisorma devid finCerma feisbuqs oqros
globusebiT daxunZluli filmi `socialuri
qseli~ miuZRvna.
Tumca, rad unda feisbuqis yovlismomcvelobis amdeni dasturi?! ager, sul cota xnis win,
egvipteSi 22 Tebervals dabadebul pataras,
arc meti, arc naklebi, feisbuqi daarqves! _
socialuri qselis im mniSvnelovani rolis
ukvdavsayofad, rac man egviptis revoluciisas iTamaSa. anda, sulac Tqveni kompiuteris
ekranebs daxedeT, gaaanalizeT is emocia, rac
brauzeris zeda marcxena mxares, lurj grafebze patara, wiTeli kvadrtebis gamoCenisas
geuflebaT, ras grZnobT, roca Tqveni foto,
statusi Tu komentari laiqebs imsaxurebs?!
Tqveni feisbuqi xom albaT iseTive mSobliuria, rogoric Tqveni oTaxi?!
da raxan es albaT asea, raxan feisbuqi
Tqveni cxovrebis nawilia, axla feisbuqSive
SegiZliaT Tqveni qseli _ jeoseli ipovoT
da miiRoT misgan yvela is informacia,
rasac aqamde umetesad televizorebis saSualebiT iRebdiT _ gaigoT Tqveni qselis yvela
siaxle, SemoTavazeba, CaerToT jeoselis
konkursebSi, dasvaT kiTxvebi, gamoTqvaT
azri da Tqven mSobliur qselTan cocxali da
kidev ufro axlo kavSiri daamyaroT.
komunikaciis es Tanamedrove saxe gacilebiT aadvilebs kompaniasa da momxmarebels
Soris TanamSromlobas, kompania adamianis
iseTive megobari xdeba, rogorc namdvili
feisbuq-megobari, romlis Sesaxebac dRis
manZilze TiTqmis yvelafers igeb, romelsac
uziareb informacias Tu satkivars.
cxadia, yovelgvar dadebiT movlenas amqveynad bevri uaryofiTi mxarec aqvs da feisbuqsac
uxvad axlavs Tan kritika, dawyebuli miCvevadobis safrTxeebidan damTavrebuli usafrTxoebis sakiTxebiT. Tumca, kritikas erTi Wkviani
kaci, patrik drieseni ase pasuxobs: socialuri
media Tqven cxovrebad ki ar unda iqces, aramed
Tqveni cxovreba gaaumjobesos!
hoda, swored Tqveni cxovrebis gaumjobesebis mizniT, siaxleebis gulSematkivari
da komunikaciebis tradiciuli mediatori _
jeoseli ukve feisbuqSia da gelodebaT, rom
TqvenTan komunikacia _ kidev ufro martivi
da informacia ufro xelmisawvdomi gaxados.
SemogvierTdiT! bolo-bolo Cven ukabelo,
fiWuri da socialuri qselebis xanaSi vcxovrobT.
38
at his age, when she won this honorary title.
Though, she was two weeks older than Mark
by then. By the way, the Queen has recently
joined Zuckerberg’s social network.
The fact that neither did cinematography manage to bypass Facebook is quite
enough to make sure of the ultra-actuality
of the social network. In October 2010, a famous film director, David Fincher dedicated
a film Social Network, which won him the
Golden Globe, to Facebook.
However, Facebook’s universality does
not need so many assertions. Quite recently a baby born in Egypt on February 22 was
named Facebook – to immortalize the social
network’s important role, which it played during the Egyptian revolution. Or else, just look
at the screens of your computers, and analyze the feelings, which arouse upon appearing small, red squares on the upper left side
of the browser; what do you feel when your
photo, status or comment is liked?! Probably,
your Facebook is as native as your room?!
And since this is so, since Facebook is a
part of your life, now you can find your own
network – Geocell on Facebook and obtain
there any information, which you were previously receiving from TVs – you can learn
about all novelties and offers of your network; get involved in Geocell’s competitions; ask questions; express your opinions
and establish more active and closer communication with your native network.
This modern form of communication significantly simplifies the cooperation between the company and consumers; the
company becomes a real Facebook friend
about whom you will learn everything during a day, with whom you can share your information or concerns.
Obviously, each positive development has
a lot of negative sides and Facebook is also
accompanied by a severe criticism starting
from addiction threats and ending with security concerns. However, Patrick Driessen
responded to such criticism in the following way: “Social media should improve your
life, not become your life.”
Hence, in order to improve your life, Geocell - a supporter of novelties and a traditional mediator of communication - is on
Facebook waiting for you to make communication with you easier and information
more available. Join us! Anyway, we live in
the epoch of wireless, cellular and social
networks.
jeoselis fotokonkursi jeoarti
facebook-ze cota xnis win
gamarjvebulic gamovlinda.
erekle kiparoiZes yvelaze metad mowonebisTvis
1142
gadaeca Notebook-i Dell Inspiron N5110 da internet modemi,
jeosel-koneqti.
aseve gamovlinda Tqveni qselis mowonebuli fotoebi
erekle kiparoiZe
Erekle Kiparoidze
Photo competition Geo Art made
by Geocell on Facebook
A winner has just been revealed.
For the most number of
1142
Irakli Kiparoidze was awarded with Notebook-i Dell Inspiron
N5110 and an Internet modem, Geocell Connect.
Becides, there were revealed other photos by your own network
foto: erekle kiparoiZe
Photo by Erekle Kiparoidze
foto: nikoloz JorJikaSvili
Photo by Nikoloz Zhorzhikashvili
gamarjvebuli foto: erekle kiparoiZe
Winner Photo: Erekle Kiparoidze
foto: saba Sengelia
Photo by Saba Shengelia
es moswons 1142
imogzaureT da
Travel and Take a Rest in
daisveneT saqarTveloSi Georgia
avtori: nino kalandia
40
By Nino Kalandia
2009 wlis Sida turizmis momxmarebelTa kvlevam, romelic turizmis
erovnuli saagentos dakveTiT 2009 wels Catarda, cxadyo, rom yvelaze
didi daintereseba svaneTze modis, barSi liderobas ki kaxeTi ar
Tmobs. amave kvlevis Tanaxmad gamokiTxulTa 33% zafxulis kurortebs, 22% ki kulturul turebs aniWebs upiratesobas, xolo mesame
da meoTxe adgils, TiTqmis, Tanabari maCvenebliT samkurnalo da
saTavgadasavlo turebi inawileben.
According to the internal tourism consumer survey commissioned by
the National Tourism Agency in 2009, the greatest interest comes to
Svaneti, while Kakheti Region takes a leading place in the lowlands.
According to the same survey, 33% of respondents prefer summer
resorts, while 22% prefer cultural tours. The third and fourth places
are almost equally distributed between the remedial and adventure
tours.
paraskevi _ mZime samuSao dRis da kviris dasasruli.
ra gegmebi gaqvT uiqendze?..
gsurT yoveldRiurobis wre gaarRvioT?!.
Tvalebi daxuWeT da warmoidgineT adgili, sadac SeiZleba bednieri iyoT! warmoidgineT? maSin airCieT Sesabamisi marSruti
da realobad aqcieT Canaxati. Tu warmosaxva bundovania, esec
ar aris problema _ Cven davasuraTebT Tqvens survilebs, Tumca
arCevanis gakeTeba mainc mogiwevT _ mTa, bari, zRva da mze.
mTavaria ra iqneba pirveli, Semdegi `gaqcevisas~ sxva adgili
airCieT, xom unda mixvdeT romeli suraTia Tqveni!
Friday – the end of a difficult working day and a week
What are your plans for the weekend?
Do you want to break through the daily routine?
Close your eyes and imagine the place, where you can be happy!
Did you imagine? Then, select a relevant route and turn your sketches into reality. If your imagination is obscure, no problem – we will
picture your wishes, though you will still have to make a choice –
mountains, lowlands, the sea and the sun. Most important is what
will be the first. And you can choose another place during the next
“runaway,” because you need to understand which picture is yours!
mudmivad
Tovliani
mTis
Tvaluwvdeneli mwvervalebi, azalis saZovrebi,
saidanac Suasaukuneebis koSkebi ulamazes xeobebs amayad gadahyureben, xolo
frialo kldeebSi Rrublebi gawolilan. aq
mravlad SexvdebiT Sua feodaluri xanis
xuroTmoZRvrul Zeglebs, salocavebsa
da eklesiebs, Suasaukuneebis unikalur
freskebsa da monetebs, romlebic axlac
inaxeba adgilobriv muzeumSi. Caflulia
engurisa da cxeniswylis xeobebSi. soflebi dasaxlebulia ulamazes mwvane
velebze, garSemortymulia alpuri fiWvnariT, kaklis xis tyeebiTa da momajadoebeli mTebiT _ Sxara, uSba da
TeTnuldi; svaneTi gixmobT. jer marto
SemoTavazebuli turebis saxelwodeba dagatyvevebT:
cxakvzagari _ qoruldis tbebi _ mestia
mestia-wvirmi-JabeSi/adiSi
mestia _ mazeri
ukanaskneli marSruti mdinare dolras
auzSi, daba mestias beCos Temis soflebTan akavSirebs. gayolebaze mudmivad Cans kavkasionis erT-erTi miuvali
da mkacri uSba-mazeris mTiani masivi.
es marSruti erT-erTi imaTgania, romelic ase gaaxloebT uSbasTan.
mestias turistuli infrastruqturis
reabilitaciis programam
sastumro
,,mestia~, sastumro `svaneTi~, kafe,
internet-kafe, velosipedebis gaqiravebis samsaxuri, benzingasamarTi sadguri,
svaneTis turistuli centris mier SemuSavebuli axali marSrutebi da suvenirebis maRazia Semata. garda amisa,
proeqtis farglebSi mestiaSi damontaJebul iqna satelituri antena, romelic
mestiaSi internetiT momsaxurebas uzrunvelyofs. ra gsurT komfortuli dasvenebisTvis? sanaxaoba da buneba, plus
komforti _ svaneTi geliT.
sabagiroTi RirsSesaniSnaobebis daTvaliereba da eqskursiebi; aTasobiT
metris simaRlidan Tqven yvelaze Tvalwarmtaci zedxedi geSlebaT. mere mTis
mwvervalze axvalT da iqve isadilebT,
saRamomde Tu darCebiT, koSkis Tavze
Semomsxdar
varskvlavebsac ixilavT;
viwro bilikebis gavliT mTidan cxeniT
daeSviT _ CawvdiT qarTul suls da mixvdebiT ram Seqmna es silamaze.
mestiidan saaTnaxevris savalze, evropaSi yvelaze maRal dasaxlebul punqtad cnobili, patara istoriuli sofeli
uSguli mdebareobs, romelic UNESCOs mier msoflios kulturis saganZurad
42
amayi bunebis suraTi
svaneTi
aris aRiarebuli.
girCevT sacxenosno marSruts, romelic mulaxis Temis sofel JabeSSi iwyeba, miemarTeba samxreTiT, gadakveTs
mdinareebis _ mulxurasa da adiSiswylis wyalgamyof mTaTa sistemas, Cadis
sofel adiSSi; iqidan soflebis _
xaldesa da ifralis gavliT gadadis
mdinare enguris xeobaSi da uSgulSi
sruldeba. aRniSnuli marSruti samdRiania, daiviwyeT urbanuli garemo, ubralod gaiziareT da datkbiT.
uSguli gaSlilia bumberazi Sxaras
Ziras. lentexTan damakavSirebeli gza
weliwadSi mxolod sam Tvesaa gaxsnili, xolo danarCeni drois manZilze
TovliT ifareba. uSgulSi giamboben
legendas devis naSenze, kldeze, romliTac enguris xeoba iyo Caketili.
`datyvevebuli~ sofeli itboreboda.
ori keTilSobili verZi uSgulidan da
kaladan daiZra da sapirispiro kuTxeebidan kldes Seejaxa, ase gadarCa sofeli. uSguli uSiSari gulebiT aris cnobili. aseT simaRleze, mkacr pirobebSi
cxovreba SiSs advilad gafantavs. ubatono TemSi stumrobisas Tqven namdvili Tavisuflebis fass SeityobT. Sxaras Ziridan alpuri mdeloebi iSleba,
isic ZiriTadad Tovliani, Tumca zafxulis cxel dReebSi mwvane feris yvelaze
mZafri toni mTel vels edeba da Tqven
SeZlebT zviadi mTebis Crdils Tqveni
gautoloT
Picture of Proud Nature
Svaneti
Permanently snowy immense mountain
tops, Azali pastures, from where the midcentury towers are proudly looking over
the most beautiful valleys with the clouds
lying in the steep rocks. Here you will meet
a lot of architectural monuments, places
of worship and churches of middle feudal
area, as well as mid-century unique frescos and coins, which are still kept in the
local museum. It is situated in the Enguri
and Tskhenistskali Valleys. The villages
are located in the most beautiful green
fields surrounded by pine forests, nut forests and fascinating mountains – Shkhara, Ushba and Tetnuldi; Svaneti is inviting
you. Only the names of offered tours are
already enough to captivate you:
Tskhakvzagari-Koruldi Lakes-Mestia
Mestia-Tsvirmi-Zhaveshi/Adishi
Mestia – Mazeri
The latter route connects Mestia with
the Becho community villages in the Dolra
River basin. Along the route you can constantly see Ushba-Mazeri, one the most
remote and strict mountain massive of
the Caucasus Mountains. The route is the
nearest one to Ushba.
In frames of the tourist infrastructure
rehabilitation program, Mestia infrastructure was expanded by a hotel “Mestia,” a
hotel “Svaneti,” a café, an Internet café,
bike rental service, petrol station, new
routes developed by the Svaneti Tourist
Center and a souvenir shop. Moreover,
in frames of the same program, a satellite antenna was installed in Mestia, which
provides Internet services in Mestia.
What do you need for a comfortable rest?
Sightseeing and nature, plus comfort –
Svaneti is waiting for you.
Sightseeing and excursions by ropeway; the most delightful views will open in
front of you from the height of thousands
of meters. Then you will ascend a mountain top and have a dinner there; if you
stay there till the evening, you will see the
stars sitting on the top of a tower. You will
move down from the mountain by horse
– penetrate through the Georgian spirit
and you will understand what has created
such beauty.
It will take you 1.5 hours from Mestia to
get to the highest settlement in Europe, a
small historical village of Ushguli, which
is recognized by UNESCO as a world cultural treasure.
We recommend you a horse route,
which starts in the village of Zhabeshi
of the Mulakhi settlement, moves to the
South, crosses the rivers – Mulkhura and
Adishistskali watershed mountain system, and arrives at the village of Adishi;
from there – passing through the villages
of Khalde and Iprali it moves to the Enguri
Gorge and ends in Ushguli. The mentioned route will take you three days; forget urban environment, simply share and
enjoy it.
Ushguli is located at the bottom of the
Shkhara Mountain. The road connecting
with Lentekhi is opened only during three
months a year, while during the remained
period it is covered with snow. Locals in
Ushguli will tell you a legend about Devis
Nasheni – this is a rock, which blocked the
Enguri Valley as a result of which the village was flooding. Two noble rams moved
from Ushguli and Kala and collided with
the rock from the opposite corners, thus
saving the village. Ushguli is famous with
courageous hearts. Living at such height,
under such strict conditions will easily
scatter all fears. By visiting a free community, you will learn the price of a real freedom. Alpine fields are opening from the
bottom of Shkhara and they are mostly
snowy. Though in the hot summer days
the brightest green color spreads over the
entire valley and you can match up your
shadow to those of immense mountains.
43
laSqroba erovnul parkSi
borjomi
Walking Tour in the National Park
Borjomi
44
Tu laSqroba giyvarT da bunebas gindaT
SeerwyaT _ borjoms estumreT!
daculi teritoriebis istoria saqarTveloSi Sua saukuneebidan iwyeba. as welze meti
xnis boboqari istoriis gavlis Semdeg mixeil romanovis mier Seqmnili daculi teritoria kavkasiis regionSi pirveli erovnuli
parkis daarsebisTvis gamoiyenes.
borjom-xaragaulis erovnuli parki kargadaa
cnobili Tavisi kolxeTisa da kavkasiisaTvis damaxasiaTebeli mdidari da mravalferovani fauniT, erovnuli parkis teritoriaze farTodaa warmodgenili rogorc tyis
mcenareuloba, aseve samxreT kavkasiis subalpuri mdeloebi.
Tumca es yovelive is aris, rac Tqven
ukve naxeT an gsmeniaT. Cven axal suraTs
gTavazobT, gazafxulis dasasruls, dekis
yvavilobis dros!
arsebuli 9 turistuli bilikidan virCevT
erT-erTs. mravalferovani biliki, romelic
erovnul parks kveTs likanidan marelisamde
saxelwodebiT _ nikoloz romanovis biliki.
turi saSualod samdRiania, dagiRamdebaT
lomis mTis da saxvralis turistul TavSesafrebSi; SegiZliaT awyuridan marelisamde
gamavali biliki airCioT. Tu andria pirvelwodebulis bilikiT ilaSqrebT, erovnuli
parkis umaRles mwvervals _ mTa samecxvarios ixilavT; esTetebs panoramebis biliks girCevT _ rTuli, wriuli gza ulamazesi xedebiT awyuris mcvelTa saguSagodan
amaraTis turistul TavSesaframde; niunisis
mcvelTa saguSagodan zanavis mcvelTa saguSagomde xeluxlebeli tyis biliki geliT;
abasTumnis mcvelTa saguSagodan didmaRalas turistul TavSesaframde gzas ki, zekaris uReltexilis biliks uwodeben; nakvalevis biliki qvabisxevamde migiyvanT, xolo
parkis daTvalierebisa da Seswavlis msurvelTaTvis sainformacio erTdRiani biliki
arsebobs; kidev erTi wriuli biliki mdinare
meRrukis xeobaze gadis. bolo oficialuri
marSruti ki Sav sers miuyveba, amaraTisa da
lomis mTis turistul TavSesafrebs akavSirebs da dauviwyar sanaxaobas gTavazobT.
erovnuli parkis Semogareni ki istoriuli
Zeglebis da uZvelesi legendebis moyvarulebs miizidavs. borjom-xaragaulis erovnul
parks saukeTeso turistuli infrastruqtura
gaaCnia. komfortuli TavSesafrebis garda
mdebareobs sastumroc marelisSi (xaragaulis
raioni/imereTis mxare). swored es adgilia
aTvlis wertili erovnul parkSi laSqrobis
msurvelTaTvis.
If you like a walking tour and want to
merge with nature – just visit Borjomi!
The history of protected areas in Georgia
starts from the middle ages. After a century-old turbulent history the protected area
created by Mikhail Romanov was used for
establishing the first National Park in the
Caucasian region.
The Borjomi-Kharagauli National Park is
famous for its rich and diverse fauna species typical for Kolkheti and Caucasus; the
territory of the National Park is rich in native
forest and sub-alpine and alpine meadows
of South Caucasus.
Though, this is what you have already
seen or heard about. We offer you a new
picture, the end of spring, the period of rhododendron flowering.
We select one of the existing nine tourist
paths. This is a diverse path, which crosses
the National Park from Likani to Marilisi and
which is called Nikoloz Romanov’s path.
The tour will last for three days. You will
spend nights in the tourist shelters of Lomis
Mta and Sakhvrali. You can also choose the
path passing from Atskuri to Marelisi. If you
choose the Saint Andrew path, you will see
the highest top of the National Park – the
Sametskhvario Mountain; if you are esthetes,
we recommend you the panorama path – it is
a difficult, circular road with the most beautiful views from the Atskuri guard watch house
to the Amarati tourist shelter; an inviolable
forest path is awaiting you from the Niunisi
guard watch house to the Zanavi guard watch
house; the road from the Abastumani guard
watch house to the Didmagala tourist shelter
is called a path of the Zekari Pass. The Nakvalevi path will lead you to the Kvabiskhevi;
moreover, there is a one-day information
path for those, who want to view and study
the Park. One more circular path passes
through the Megruki River Gorge. The last
official route passes across the black hill; it
connects the Amarati and Lomis Mta tourist shelters and offers unforgettable sights.
The surroundings of the National Park will attract those people, who love historical monuments and ancient legends. The BorjomiKharagauli National Park has the best tourist
infrastructure. Besides comfortable shelters,
there is a hotel in Marelisi (Kharagauli district
of the Imereti Region). Just this place is a
starting point for those willing to have a walking tour in the National Park.
45
zRvidan mTamde
mwvane koncxi, beSumi
From the Sea to the Mountains
Mtsvane Kontskhi (Green Cape),
Beshumi
46
Tanamedrove da Zveli, rekonstruirebuli Senobebi, parkebi,
skverebi, sastumroebi, gasarTobi obieqtebi, evropeli arqiteqtorebis mier ganaxlebuli bulvari _ baTums gansakuTrebuli infrastruqturuli aRmasvla aqvs. Tu TeTr qalaqs gasul
zafxuls ewvieT, wels ukve uamravi siaxle geliT. qalaqis mesveurTa gadawyvetilebiT baTumi evropuli kurortebis donis
unda gaxdes, turistisTvis komfortuli da dasamaxsovrebeli.
aWara erT-erTi ulamazesi mxarea SavizRvispireTSi.
zRvispira zoli sxvadasxva sakurorto adgilebze gadis. cnobili kurortebi zepirad iciT _ xSirad isvenebT, albaT, lurj
sanapiroze.
isev da isev _ arCevani Zalian didia, magram or iseT adgilze giambobT, romelic aucileblad unda naxoT, raTa relaqsaciis da Zalebis aRdgenis jadosnur yuTSi maragi SeavsoT.
saqarTvelos erT-erTi ulamazesi zRvispira kurorti mwvane
koncxi baTumidan 9 km.-is daSorebiT mdebareobs. aqaurobas
maradmwvane safari faravs, koncxis ulamazes ferdobebze
botanikuri baRia gaSenebuli. Tumca mTavari aq mainc zRvaa.
simaRlidan naprali pirdapir lurji zedapirisken eSveba. SegrZneba iseTia TiTqos uecrad tye dasrulda, fexebi gisveldebaT da qviSa gekvriT.
arCevani SeaCereT zRvis notio subtropikul klimatze da
maRalmTian aWaraze. arsianis qedis dasavleTiT sami xeoba
aWariswyali, Rorjomiswyali da sxalTiswyali xulos qmnis, xuloSi ki alpur zonaSi ganlagebuli kurorti beSumia, romlis
simaRlec zRvis donidan 1900 metrs aRwevs.
gzad gaivliT aWariswylis ulamazes xeobas, ixilavT aWariswylis Senakadebs, romlebic mraval adgilas CanCqerebad eSvebian. beSumSi ki gamWvirvale haers dainaxavT da gaigebT rogor SeiZleba gauferulebuli siTeTris xilva. wiwvovani tye,
romelic kurortis sartyelia haeris gansakuTrebul ionizacias
axdens. es ki niSnavs, rom Tqven imden haers CaisunTqavT,
rom SesaZloa miwis zedapirs milimetrebiT acdeT, dauviwyari
SegrZnebaa. TqvenTvis aq komforti da simyudrovea Seqmnili.
daijereT, rom gamWvirvale haerSic SeiZleba curva.
Modern and old, reconstructed buildings, parks, squares, hotels, entertainment facilities, the boulevard rehabilitated by European architects – Batumi is experiencing unusual infrastructural development. If you visited “the white city” last summer, a
lot of novelties will be awaiting you this year. By decision of the local authorities, Batumi should reach a level of European resorts,
comfortable and memorable for tourists.
Adjara is one of the most beautiful places in the Black Sea region. The seaside line passes through various resorts. You certainly know the famous resorts as you probably take a rest on the
blue coast quite frequently.
And again – there is a huge choice, but we will tell you about
those two places, which you should visit by all means in order to
replenish the reserves in a magic box of relaxation and recreation.
Mtsvane Kontskhi (Green Cape), one of the most beautiful
seaside resorts, is situated nine kilometers away from Batumi.
The entire area is covered by greenery. A botanical garden is laid
out on the most beautiful slopes of the cape. Though, still the
sea is most important here. The cleft is landing from the height to
the blue surface. You will have a feeling that the forest suddenly
ends, and the sand sticks to your wet feet.
Choose the damp marine subtropical climate and high mountainous Adjara. Three gorges – Acharistskali, Gorjomistskali and
Skhaltistskali – in the western part of the Arsiani ridge, creates
Khulo, while the Beshumi resort is situated in the alpine zone of
Khulo. It reaches the height of 1900 meters above sea level.
You will pass through the most beautiful Acharistskali Gorge,
as well as view Acharistskali tributaries forming waterfalls in
many places. In Beshumi you will see crystal clear air and learn
how it is possible to see decolorized whiteness. Coniferous forest, which forms a belt for the resort, ionizes the air. It means that
you will breathe so much air that you may miss the surface by
millimeters. It is an unforgettable feeling. Comfort and calmness
is created for you here. Believe that it is possible to swim in the
crystal air.
47
aq yvelaferia namdvili dasvenebisTvis
lopota, yvareli
TelavSi varT, gadavuxvevT yvarlisken. 4-5 kilometri da
alaznis xidTan SevCerdebiT. lagodexisa da Telavis gzagasayarze pirvelive Casaxvevi xelmarcxniv, ukve nafareulia.
sul raRac 2 kilometri da ai, isic _ lopota. ra Tqma unda,
gsmeniaT, magram droa moinaxuloT patara samoTxe Suagul
kaxeTSi.
kompleqsis teritoriaze dasvenebisTvis da garTobisTvis uamravi ram aris Seqmnili. SegiZliaT grili wylis abazanebiT daiwyoT,
horizontze aRmarTuli mTebis cqeriT datkbeT da velosipedebiT
iseirnoT, mere sastumros maranSi ugemrielesi kerZebiT gawyobil
sufras miusxdeT da saukeTeso Rvino daagemovnoT. magram maranTan armisuls patara saTavso SegxvdebaT, aq ankesebi, grZelRerZiani kavebi, Zua da satyuara inaxeba. mixvdiT ara?! _ Tevzaobis
droa! Tu arasodes gasulxarT wyalSi da oqrosferi farflebis
cimcimi ar ginaxavT _ amis gancdis saukeTeso Sansi geZlevaT.
moimarageT saWiro aRWurviloba, napirTan xidia, romelic wyalSi
Sedis, SegiZliaT aq mokalaTdeT, Tumca Tu naviT mwvane zedapirs
gaapobT _ am jadosnuri samyaros SuagulSi aRmoCndebiT. gaTavisufldiT qalaqis xmaurisgan da mtvrisgan. Tvalwarmtac da mSvid
48
garemoSi warmatebuli TevzaobisTvis dagWirdebaT yoveldRiuri
problemebis daviwyeba.
kaparWina, zoliani qorWila da hibriduli qorWila _ rogor JRers TqvenTvis?! Tu am liclicebs daiWerT, SeiZleba survilic
agisruloT _ arasodes damTavrdes es simSvide da yovelTvis
SegeZloT xmauridan aq gamoqceva.
TevzaobiT guls rom ijerebT, mendeT da yvarlis tbaze gadainacvleT. amfiTeatrad gaWril miwis aivnebs lopotaSi ver
ixilavT. yvarlis tbis kompleqsSi roca dabinavdebiT, oTaxidan
pirdapir mwvane molze gaxvalT, xis savarZelSi mokalaTdebiT
da ferebis cisartyelas SexedavT, erTi feris zoli sxvadasxva
sxivebad daiSleba, gaarCevT cisfer cas, mwvane sarkis zedapirs da TeTr nisls, romelic sarkes aorTqlebs. dagaviwydebaT
rom Tqveni mizani dasvenebaa, mzeriT moivliT mTel teritorias da aucileblad mogindebaT daweroT leqsi, romelic an
sityvebSi gaJRerdeba, an im melodiaSi, yvarlis tbis xsenebaze
TqvenSi rom gaiRviZebs.
molodinma Tu manZili SegimciraT, aRwerils sul raRac ori
saaTi gaSorebT.
Here is Everything for Real Rest
Lopota,
Kvareli
We are in Telavi, turning to Kvareli. 4-5 more kilometers and we
will stop at the Alazani Bridge. The very first turning in the left from
the Telavi and Lagodekhi crossroad leads to Napareuli. Two more
kilometers and here it is – Lopota. Of course, you have heard about
it, but it is high time to visit this small paradise in the midst of Kakheti.
The territory of the complex provides all opportunities for the rest
and entertainment. You can start with cool baths; enjoy watching the
mountains rising on the horizon or go bike riding; then sit at the table
laid with the tastiest dishes in the hotel’s Marani and taste the best
wine. But before approaching the Marani, you will come across a
small storehouse, where fishing rods, hooks, horse-hair and baits
are kept. You probably guessed, did not you? – It’s time for fishing!
If you have never entered into the water and seen the twinkling of
golden fins, you will have the best chance to experience it. Supply
yourself with the relevant equipment; there is a bridge at the coast,
which leads into the water. You can settle down here. However, if
you make your way by boat through the green surface – you will find
yourself in the midst of this magic world. Get free of urban noise and
dust. You will have to forget about everyday problems for successful
fishing in a beautiful and calm environment.
Bream, striped perch and hybrid perch – how does this sound to
you? If you catch this fish, we may fulfill your desire – to make this
calmness endless and give you an opportunity to run away from the
urban noise.
After your fishing is over, trust me and move to the Kvareli Lake.
You will not be able to see land balconies cut as an amphitheatre
in Lopota. When you settle down in the Kvareli Lake Complex, you
will go out from the room to the green grass, sit down in a wooden
armchair and look at the rainbow of colors; a stripe of one color will
fall into various rays; you will see a blue sky, green mirror surface
and white mist, which steams up the mirror. You will forget that your
goal is to have a rest; you will cast a glance at the entire territory and
will certainly want to write a poem, which will be sounded either in
the words, or in the melody that will awaken in you upon mentioning
the Kvareli Lake.
If the expectation has reduced the distance, only two hours separate you from what we have described.
49
mTis balada
TuSeTi
abanos uReltexilze saqarTvelos erT-erTi yvelaze maRali gza
gadis. mas rom gadakveTT, Tqven win TuSeTi gadaiSleba.
birikvis, darTlos, farsmasa da girikis xeobebSi mosaxleoba
ramdenime saukunea cxovrobs. zogierTi sofeli aq ukve mitovebulia da es sicariele eTnografiul muzeums emsgavseba. qvis
kibeebs Tu aivliT, xis aivanze moxvdebiT, xavsis suni gecemaT
da wamiT aucileblad SeyovndebiT _ auxsnelia, magram am aivanze
momxdar warsulis suraTebs xedavT, cocxldeba nanaxi Sav-TeTri
fotoebi da fers iZens TuSuri samosi, miwis da balaxis suni
aqvs yoveldRiurobas, gesmiT bunebis adamianis xma da ai, aq
fxizldebiT, aivnis im mxares gadixarT, romelic horizonts gadahyurebs, ar daijerebT da aq yvela saxlidan saocari xedi iSleba,
uwvdeneli velebi da naoWiani miwa sxvadasxva rakursiT, magram
yvela wertilidan Cans. ukacriel sofelSi siCumes ipoviT da mixvdebiT, ra aris xma, romelic qalaqma xmaurSi gadazarda da Tqven
namdvili bunebrivi xma dagaviwyaT.
alvanidan daviwyoT, Semdeg omalo-Senaqo-diklo, meore dRisTvis
gomewris xeoba, keselos cixeebi da doWu movitovoT.
gza qalaq Telavis gavliT sofel alvanisken miemarTeba, aqedan
ki kavkasionis ferdobebs miuyveba. pirveli sofeli omalo iqneba. Semdeg cxenebiT omalodan sofel farsmisken miemarTeba da
erovnuli parkis teritorias gadakveTs. maRalmTiani, qedebiTa da
mwvervalebiT garSemortymuli TuSeTi uamravi xeviT aris daRaruli, romelTagan Camonadeni wylebi, makratelas wyalgamyofi qediT
erTmaneTisgan gamoyofil, TuSeTis or mTavar mdinareSi, piriqiTisa da TuSeTis (gomewris) alazanSi Caedineba. orive alazani
sofel Senaqos maxloblad erTdeba. es Semdegi gaCerebaa. TuSeTis daculi teritoriebi TuSeTis saxelmwifo nakrZals, TuSeTis
erovnul parksa da TuSeTis dacul landSafts aerTianebs. misi
saerTo farTobi daaxloebiT 122 050 heqtaria. axla warmoidgineT, rogor SeiZleba amodena teritoriis erTi Tvalis SevlebiT
xilva. sakmarisia romelime maRal mwvervalze axvideT da Tqvens
winaSe omalo-diklos vake gadaiSleba, mzera cokalTa-qumelaurTis
vakeze gadava da mTisa da baris Serwymis adgils gauswordeba.
TuSur mwvane fardags kavkasionis naSali ferdobebi Secvlis, mzera iqiT miapyariT da kavkasiur SurTxs dainaxavT, dekianebsa da
arynarebSi kavkasiuri roWo cxovrobs, niamoric aqvea. yvelaferi
Zalian egzotikurad da mimzidvelad JRers, magram merwmuneT,
TuSeTs ver agiRwerT veravin ise, rogorc sakuTari SegrZnebebi.
es Tavad unda ixiloT da ganicadoT.
TuSeTSi keTilmowyobilia saojaxo sastumroebi, Tumca, girCevT
karavi waiRoT da daculi teritoriis specialuri RamisgasaTevi
adgilebi gamoiyenoT, Tu gizidavT veluri buneba TuSeTis Ramis
cas araferi Seedreba. ukan dabrunebisas ki vertmfrenis gamoyenebas girCevT, is, rac miwasTan axlos myofma ixileT, haeridan
kidev ufro lamazia, am suraTs gonebaSi Tqven didi xniT SeinaxavT.
imogzaureT da icodeT _ ra simdidres flobT!
paraskevia! ra gadawyviteT?..
50
Mountain Ballade
Tusheti
One of the highest roads of Georgia passes through the Abano
Pass. As soon as you cross it, Tusheti will open in front of you.
The population lives in the Birikvi, Dartlo, Parsma and Giriki
Gorges for already several centuries. Some villages have already
been deserted and this emptiness looks like an ethnographic museum. If you ascend the stone stairs, you will get to the wooden
balcony, you will feel an onion smell and stop for a while – it cannot
be explained, but you will see the pictures of the past on this balcony, black and white photos will be revived and Tushetian clothes
will become colorful. Everyday life has a smell of land and grass;
you hear the voice of nature and here you wake up, move to that
side of the balcony, which looks over the horizon; probably, you
will not believe, but the most beautiful view open from each house;
boundless valleys and lined land are seen from any places, though
from various angles. You will find silence in a desert village and you
will guess what the voice is, which the city has overgrown into the
noise as a result of which you have forgotten a real natural voice.
Let’s start from Alvani; then Omalo-Shenako-Diklo; and leave
Gometseri Gorge, Keselo castles and Dochu for the next day.
The road is passing through the city of Telavi towards the village of Alvani, moving across the slopes of the Caucasus Mountains. The first village will be Omalo. Then, the route goes from
Omalo to the village of Parsma crossing the territory of the National Park. Mountainous Tusheti, which is surrounded by mountain ridges and tops, is rugged by numerous gorges, the waters
from which flow into the two major rivers of Tusheti – Pirikiti’s
Alazani and Tusheti’s (Gometsari) Alazani separated with the
watershed of Makratela. Both Alazanis merge near the village of
Shenako. This is the next stop. Tusheti Protected Areas cover
Tusheti Strict Nature Reserve, Tusheti National Park and Tusheti
Protected Landscape. Their total area is about 122,050 ha. Now
imagine how such a huge territory can be viewed at a glance.
It is enough to ascend any mountain top and Omalo-Diklo plain
will open in front of you. You will move your eyes towards the
Tsokalta-Kumelaurti plain and cast a glance at the confluence of
mountain and plain. The green Tushetian rug will be replaced by
open slopes. Now, look in this direction and you will see a Caucasian snowcock; a Caucasian black grouse lives in birch wood.
Capra aegagrus (wild goat) is also here. Everything sounds extremely exotic and attractive, but be sure that nobody will be able
to describe Tusheti better than your own feelings. You should
see and feel it yourself.
Family hotels are well-equipped in Tusheti. Though, we recommend you to take a tent and use special places in the protected
areas to spend the night. If wild nature attracts you, nothing compares with the night sky in Tusheti. We also recommend you to
take a helicopter on your way back. What you have already seen
while being close to the land is more beautiful from the air. You will
keep this picture in mind for a long time.
Travel and make sure what the wealth which you possess is!
It’s Friday! Have you decided anything yet? ...
51
palmis rto
dasavleTs
ubrundeba
Palm d'or
back to
west
avtori: qeTo giorgobiani
By Keto Giorgobiani
festivalze, romlis Seqmnac Tavad saprotesto aqcia iyo, cxadia, rom nebismieri saxis protesti lamis protokoliTve gaTvaliswinebuli unda iyos.
Tumca, gasul wlebTan SedarebiT, 2011 wlis kanis saerTaSoriso kinofestivalma udavod mSvid viTarebaSi Caiara. sul ramdenime Tvis win oskarebis samarcxvino sakonkurso programiTa
da dajildoebis ceremonialiT aRSfoTebuli kritikosebi kanSi
sasiamovnod gakvirvebulni darCnen. oskarebs kidev gadaitanda
kaci, magram gansakuTrebiT did pesimizms kinomanebSi kanSi
SarSan ganviTarebuli movlenebi iwvevda: 2010 wlis maisi frangul sanapirosa da kinosamyaros kidev didxans daamaxsovrdeba
_ TiTqmis ar darCa adamiani, romelic SarSandeli Jiuris Tavmjdomaris, tim bertonis gadawyvetilebam Sokirebuli ar datova.
yvelasaTvis ucnobi tailandeli reJisoris, apiCatpong virasetakulis òqros palmiT~ dajildoebam erTdroulad dasavleli kinokritikosebis gaogneba da bolo dros isedac trendad qceuli
aRmosavluri kinematografis kidev ufro metad popularizeba
gamoiwvia. Tanac, batoni virasetakulis konkurentTa siaSi, arc
meti arc naklebi, maikl li (Tavisi erT-erTi saukeTeso namuSevriT `kidev erTi weli~) da ken louCi (ìrlandiuri marSruti~)
iyvnen. amas emateboda festivalis ridli skotis `robin hudiT~
gaxsna - ambavi imis Sesaxeb, Tu ra xdeboda hudis cxovrebaSi
`gaabragebamde~, an Tu gnebavT _ ùcnobi detalebi Servudis
tyis yaCaRTa mefis cxovrebidan~. ridli skotis es samarcxvino
dabruneba, romelic SarSan gazafxulze dasavlur kinematografSi
aqtiurad SesamCnevi tendenciis (gavixsenoT imave tim bertonis
àlisa saocrebaTa qveyanaSi~, romelic gazrdil alisas Tavis
zRaprul samyaroSi abrunebs da ridli skotis msgavsad, yvelasaTvis kargad nacnobi zRapris viTomda ùcnob~, magram saocrad
uRimRamo detalebs gvacnobs) talRaSi moyolili kidev erTi - aw
ukve kargad daviwyebuli _ firia, SarSandel festivals warmatebul
gaxsnad namdvilad ar dabedebia. magram kanSi programis `kargi~
filmiT gaxsnas arc arasodes elian: rogorc wesi, art-hauzis
yvelaze didi qomagi festivali komerciulad gamarTlebuli da
sanaxaobrivi filmebiT ixsneba _ wels es tradicia vudi alenis
axalma filmma _ `SuaRame parizSi~ _ gaagrZela, romelic, kritikosebis TqmiT, mxolod reJisoris gvariTa da safrangeTis
pirveli ledis, karla brunis mier Sesrulebuli epizoduri roliT
Tu gamoirCeva.
alenis filmis warumatebloba, romelmac auditorias seansze
52
It is obvious that expressing any protest at the festival, the
creation of which was already a protest action, will almost
be envisaged by its agenda. However, compared to previous
years, the 2011 Cannes International Film Festival passed
in an undoubtedly calm atmosphere. The critics concerned
about a shameful competition program and awarding ceremony of the Oscar a couple of months ago were pleasantly
surprised in Cannes. To say nothing about the Oscar, the
last year developments in Cannes triggered especially great
pessimism among the cinema-lovers: the French beach and
cinema world will remember May 2011 for a long time – there
is almost not a single person, who was not shocked at the
decision made by American film director Tim Burton, who
was Jury President for the Festival de Cannes. Awarding of
less famous Thai film director, Apichatpong Weerasethakul
with Palme d'Or (Golden Palm) prize caused bewilderment
among western critics and more popularization of eastern
cinematography, which has already turned into a trend recently. It should also be noted that along with Mr. Weerasethakul, Mike Leigh (with one of his best works “Another
Year”) and Ken Loach (“Route Irish”) were also competing
for this prize. In addition, the festival was opened with Ridley
Scott’s Robin Hood – a legend about what was happening
in Robin’s life before becoming an outlaw, or else “unknown
details from the life of the King of Sherwood Forest outlaws.”
This shameful return by Ridley Scott, which is yet another
and already forgotten film in the wave of a well-observed
tendency of western cinematography last spring (let’s remember “Alice in Wonderland” filmed by Tim Burton, which
returns already grown up Alice to the wonderland and like
Ridley Scott, acquaints us with “unknown” but extremely
monotonous details of the famous fairy tale), did not prove
successful for the last year festival. But the audience in
Cannes never expects the festival to be opened with a good
film: as a rule, the festival, which is the greatest supporter of
art house, opens with commercially justified and spectacular
films. In 2011 this tradition was continued by Woody Allen’s
“Midnight in Paris”, which as critics say, is distinguished
only by the film director’s name and the episode performed
by First Lady of France, Carla Bruni. The failure of Allen’s
53
kargad gamoZinebisa da festivalis daZabuli grafikisTvis Zalebis mokrebis saSualeba misca, moulodneli aravisTvis yofila _
avtoris SarSandeli namuSevari `Tqven SexvdebiT maRal, idumal
ucnobs~ _ inteleqtuali niu-iorkelis SemoqmedebiTi nekrologi
iyo, romlis Semdegac 80 wels miRweuli alenisgan Sedevrs arc
aRaravin eloda.
Tumca danarCeni sakonkurso programis mixedviT Tu vimsjelebT, kanis 64-e kinofestivali Tavis istoriaSi erT-erTi
yvelaze saintereso da moulodneli aRmoCnda.
SarSandelisgan gansxvavebiT, wels aq verc gamkacrebuli daswrebis gamo ajanyebuli presis warmomadgenlebis, verc politikurad
àrakoreqtuli~ filmis Cvenebis gamo aRSfoTebuli kulturis
ministris da verc Tavad ajanyebuli festivalis organizatorebis Sesaxeb gaigebdiT rames.
Jiuris, romlis Tavmjdomarec robert de niro gaxldaT, bolo
ramdenime wlis ganmavlobaSi, SeiZleba iTqvas, safestivalo programebis yvelaze `gemrieli lukma~ xvda wilad: pedro almodovari, aki kaurismiaki, Zmebi dardenebi, terens maliki da sxv. - 20
sakonkurso filmi, romelTaganac 3 maTganis avtori - lars fon
trieri, nani moreti da Zmebi dardenebi (2-gzis) palmis rtos
laureatebi arian.
praqtikulad, dajildoebis Sedegebis gamocnoba bolo wamamde
SeuZlebeli iyo _ oRond ara SarSandelis msgavsad _ moulodnelobisgan mTeli darbazi pirRia rom darCa, aramed ramdenime
gamokveTili favoritis gamo _ aravin icoda, vin waiRebda saxlSi mTavar jildos: Zmebi dardenebi, Tu fineli reJisori, aki
kaurismiaki. mesame liderad amerikeli da frangi kinokritikosebis favoriti, amerikeli terens maliki saxeldeboda.
sabolood ki, `gaumarjos megobrobas!~- oqros palmis rto
de niros megobars, terens maliks filmisTvis `sicocxlis xe~
gadaeca.
gran-pri Turq nuri bilge ceilans filmisTvis èrTxel anatoliaSi~ da kanis festivalis yvela drois favoritebs, Jan-pier
da luk dardenebs filmisTvis `biWi velosipediT~ xvdaT wilad.
saukeTeso mamakac msaxiobad wels frangi Jan duJardeni dasaxelda; rac Seexeba saukeTeso msaxiobi qalis nominacias - o, ai aq
ki iwyeba... aba, kani risi kania, Tu erTi patara skandali mainc
ar moxda, safrangeTi ki _ risi safrangeTi, Tu RonisZieba
provokaciis gareSe Caivlis! magram cxonebuli (SemoqmedebiTi
TvalsazrisiT, ra Tqma unda) jon galianos gaxmaurebuli incindentisa da lamis samagaliTod giliotinaze gayvanis Semdeg,
Suagul kanSi, trieris sakonkurso filmisadmi _ `melanqolia~
_ miZRvnil preskonferenciaze RimiliT warmoTqmul frazebs
54
film, which enabled the audience to have a good sleep and
brace up, was no surprise for anybody – the last year work
by the film director “You Will Meet a Tall Dark Stranger” –
was a creative necrology of an intellectual New Yorker, after
which nobody was expecting any masterpiece from almost
80-year-old Woody Allen.
However, if we judge by the remaining competition program, the 64th Cannes Film Festival was one of the most interesting and unexpected in its history.
Unlike the last year, this year you would not hear anything
about press representatives rising against the strict attendance rules, about the Ministry of Culture concerned about
showing a politically “incorrect” film or about the unsatisfied
organizers of the festival. It can be said that the Cannes Jury
with Robert De Niro as the President got “the tastiest piece”:
Pedro Almodóvar, Aki Kaurismäki, Dardenne Brothers, Terrence Malick, etc – 20 contest films with 3 authors - Lars
von Trier, Nanni Moretti and Dardenne Brothers (twice nominees) becoming the Palme d'Or winners.
Actually, it was impossible almost till the last second to
guess the results of the awarding – it was not like the last
year, when the audience was surprised by the results, but it
happened largely because of several obvious favorites as nobody knew, who would take the main prize home: Dardenne
Brothers or Finnish film director Aki Kaurismäki. American
Terrence Malick, a favorite of American and French film critics, was named as the third leader.
Finally, “Long Live Friendship!” – De Niro’s friend, Terrence Malick won the Palme d'Or for the best film of the 2011
Cannes Film Festival “The Tree of Life.” Turkish Nuri Bilge
Ceylan's “Once Upon a Time in Anatolia” and the greatest
favorites of the Cannes Film Festival, Jean-Pierre and Luc
Dardenne’s “The Kid With a Bike” were awarded with the
Grand Jury Prize.
French actor Jean Dujardin won Cannes’ best actor award;
as far as the best actress nomination is concerned – everything starts here… Cannes would not be Cannes if at least
one small scandal did not take place there, and France
would not be France, if the event passed there without any
provocation! But after John Galliano’s scandalous incident
and after almost leading him to the guillotine, nobody expected that while speaking at a press conference in Cannes
dedicated to the festival film “Melancholy”, Lars von Trier
`sicocxlis xe~
“The Tree of Life”
terens maliki
Terrence Malick
`sicocxlis xe~
“The Tree of Life”
_ `me mesmis hitleris~, `ra vqna, nacisti var!~ _ aravin eloda.
preskonferenciaze reJisoris replikebis gamo nerviulobisgan
gaoflianebuli kirsten dansti ki aramcTu palmis rtoTi dajildoebas, aramed, albaT, sakonkurso programidan sajaro moxsnasa da `melanqoliis~ gadamRebi jgufis kanidan demonstraciul
gaZevebas eloda. magram faqtia _ swored `TviTmkvleli qaliSvilebisa~ da `maria-antuanetas~ varskvlavi, sofia kopolas
muza da megobari, àdamiani-obobas~ Seyvarebuli kirsten dansti
kinoistoriaSi oqros palmis rtos mflobel msaxiobad Caewereba.
vimedovnoT, rom es nabiji ubralod kanis ideologiuri xazis
_ apolitikuri, art-hauzis mxardamWeri festivalis poziciebis
gamyarebaa; rom `melanqolia~ imdenad Zlieri filmia, rom misi
sakonkurso programidan moxsna reJisoris am provokaciuli
gancxadebis Semdegac ki usamarTloba iqneboda. Torem sxva
SemTxvevaSi, gaugebari xdeba, ra daaSava sacodavma galianom da
ra sapatio mizezi aqvs lars fon triers.
aseve gaugebari xdeba festivalis `zrdilobis farglebSi~
mwvave reaqcia (reJisors kanis festivalis datoveba mouxda),
romlis Seqmnis ideac swored nacistur-propagandistuli filmebis warmatebaze sapasuxo reaqcia gaxldaT: kanis kinofestivali 30-iani wlebis bolos, veneciaSi leni rifenStalisa da
benito musolinis vaJis mier gadaRebuli filmebis aRzevebiT
gamowveuli Sokis Sedegia. safrangeTis ganaTlebis ministris
iniciativiT, Camoyalibda kinofestivali, romelsac konkurencia
unda gaewia veneciis festivalisaTvis da msoflios centralur
apolitikur kinoforumad qceuliyo. pirveli ceremonia 1939 wels,
lui lumieris TavmjdomareobiT unda Catarebuliyo, magram meore
msoflio omis dawyebis gamo, RonisZieba pirvelad 1946 wels
gaimarTa. mas Semdeg, festivali yovelwliurad, maisSi tardeba
(gamonaklisi 1968 wels, e.w. parizuli maisis movlenebis gamo
Sewyvetili programa gaxldaT, rodesac lui malma, roman polanskim, Jan-luk godarma, klod berim, Jan-gabriel albikokom da klod
leluSma frangi studentebis moZraobas solidaroba gamoucxades.
festivali 48-50 wlebSi finansuri problemebis gamo aseve ar
Catarebula).
`festivali politikisagan Tavisufali neitraluri teritoriaa,
es aris mikrokosmi, romelic Cvens samyaros ise warmoadgens,
TiTqos adamianebs erTmaneTTan Suamavlebis gareSe urTierToba da saerTo enaze saubari SeeZloT~, _ ambobda Jan koqto.
swored am utopiur xazs misdevs kanis festivali, gansxvavebiT,
Tundac, `berlinalesagan~.
`xelovnebaSi xelovnebisaTvis~ (an egeb, `xelovnebaSi
xelovanTaTvis~?..) ki aba, iseTi umniSvnelo detalebi, rogoric,
magaliTad hitleris siyvaruli da nacizmia _ ra mosatania!
56
would have admitted his ‘sympathy’ for Adolf Hitler saying
that “I am a Nazi!” An American actress, Kirsten Dunst, who
got extremely nervous because of Trier’s remarks at the
press conference, probably expected the removal of the film
”Melancholy” from the list of festival films and public expulsion from Cannes rather than its awarding with Palme d'Or.
But the fact is certain – the star of “The Virgin Suicides” and
“Marie Antoinette” as well as a girlfriend of “Spiderman”,
Kirsten Dunst will be written in the film history as an actress
owing Palme d'Or.
We hope that this step simply means the strengthening
of Cannes’ ideological line, the positions of apolitical, art
house supporting festival; that “Melancholy” is such strong
film, that its removal from the contest program despite of
the film director’s provocative remarks, would have been
unfair. Otherwise, it is unclear, what has poor Galliano done
and what a valid reason does Trier have? A sharp reaction
of the festival “in frame of politeness” (the film director had
to live the Cannes Festival) is also obscure, as its idea was
a response reaction to the success of Nazi-propagandistic
films: Cannes Festival is the result of the shock caused by
the revival of the films shot by Leni Riefenstahl and Benito
Mussolini’s son in the late thirties in Venice. On initiative of
the French Education Minister, a film festival was created
aimed at competing with the Venice Festival and turning into
the world apolitical cinematographic forum. The first festival was set to be held in 1939 and Louis Lumière agreed to
be the president. Though, the World War II thwarted it and
the event was first held in 1946. Since then, the festival is
being held in May annually (with one exception – in 1968
the festival was halted because of the May developments in
Paris, when Louis Malle, Roman Polański, Jean-Luc Godard,
Claude Berri, Jean-Gabriel Albicocco and Claude Lelouch
expressed their solidarity to the French student movement.
The festival was not also held in 1948-1950 years because of
financial problems.)
“The Festival is an apolitical no-man’s-land, a microcosm
of what the world would be like if people could make direct
contact with one another and speak the same language,”
Jean Cocteau said. This is the Utopian line, which the Cannes
Film Festival is following unlike Berlinale.
Such insignificant details, like, for example, love to Hitler
and Nazism, have nothing to do with “Art for Art’s Sake” (or
maybe, “Art for Artists’ Sake?”)!
lars fon trieri
Lars von Trier
`melanqolia~
“Melancholy”
8 idea am zafxulisTvis
avtori: nina axlouri
Eight Ideas for Summer
By Nina Akhlouri
zafxuls yovelTvis elodebi. maSin, roca zamTris yinvian
dRes fanjris miRma nacrisfer peizaJs gahyureb da cdilob,
sezonuri asTenia finjani surnelovani CaiT daamarcxo. maSinac, roca gazafxulis naTel dRes sufTa haerze seirnob
da haerSi datrialebuli akaciis yvavilis aromati optimizmiT
gavsebs. es bunebrivia, radgan zafxuli is periodia, romelic
skolis ardadegebTan da yvelaze uzrunvel, mxiarul drostarebasTan asocirdeba. am dros saSualeba geZleva daiviwyo problemebi, yoveldRiuri sazrunavi da gaakeTo is, razec mTeli
wlis ganmavlobaSi dro ar grCeboda. viRac mzian plaJze
dasasveneblad mirbis, viRac ki laTinuri cekvebis gakveTilebze ewereba an wignebis Tarosken mieSureba, sadac amdeni
axali wasakiTxi wigni dagrovda.
miuxedavad imisa, rom zafxulisTvis gegmebis dasaxvis procesi erT-erTi yvelaze sasiamovnoa, rac ki SeiZleba amgvar
saqmianobas daukavSiro, maTi ganxorcieleba iSviaTad xerxdeba
xolme. SesaZloa mtkiced gqondeT gadawyvetili 500 axali espanuri sityvis Seswavla, magram xSirad Semodgoma ise modis, rom
aseTi seriozuli gegmebi ganuxorcielebeli rCeba. moulodnelad
mowyobili laSqroba mTebSi, cisartyelis qveS wvimaSi sirbili,
wveuleba megobris agarakze _ vin moTvlis, ramdeni spontanurad gaCenili ram uSlis xels TveebiT adre skrupulozurad
dasaxuli gegmebis sisruleSi moyvanas. amis miuxedavad, winaswar ideebis generireba iZleva imis saSualebas, rom zafxuli
mravalferovnad da sainteresod gaataro.
You are always waiting for summer – even when you are looking at
a grey landscape beyond the window on a frosty winter day and trying to defeat a seasonal asthenia with a cup of aromatic tea, when
you are walking in the street on a light spring day and the aroma of
acacia flowers in the air fills you with optimism. This is quite natural,
because summer is the period, which is associated with school holidays and the most careless and rare fun. You have an opportunity to
forget about problems, everyday troubles and do what you had no
time to do during the whole year. Some go to a sunny coast; others
join Latin dance lessons or hurry away towards bookshelves, where
so many new books have accumulated.
Although building the plans for the summer is one of the most
pleasant processes, very often they are hardly realizable. You
may have decided firmly to learn 500 new Spanish words, but
very often the autumn may come and your serious plans may remain unrealized. A surprise excursion in the mountains, running
in the rain under the rainbow, a party at the friend’s summer cottage – who can count, how many spontaneous events are hampering the realization of your plans built scrupulously a couple of
months ago. Despite it, preliminary generation of ideas enables
us to spend a diverse and interesting summer.
58
Idea 1 – Renew your wardrobe
You want to buy something that will remind you of the excellent
days spent in the summer, a thing that will interest both males and
females during this season and this is a sleeveless shirt known in
the United States colloquially as “a wife beater.” Besides the fact
that this is the most fashionable item during this summer, it will enable you to experiment. During this season you can wear “wife beater” with sport or elegant trousers, free skirts, hippie clothes, etc. It
is not traditionally white any more. We have viewed monochromic
and bright colors, with inscriptions, painted in various manners. You
can watch the development of interesting ideas in the collections of
Celine, Balmain, Iceberg, N21 and Devastee.
Idea 2 – Listen to new music
idea 1 _ ganaaxlo garderobi:
gsurT SeiZinoT raRac, rac zafxulis dasrulebis Semdeg
SesaniSnavad gatarebul dReebs gagaxsenebT. nivTi, romelic
am sezonze orive sqess daainteresebs, maisuri-alkoholikia
(wife beater, rogorc amerikelebi eZaxian). garda imisa, rom
am zafxuls es erT-erTi yvelaze moduri nivTia, is eqsperimentebis Catarebis saSualebasac iZleva. am sezonze maisurialkoholikis tareba SeiZleba sportuli Tu eleganturi safaris
stilis SarvlebTan, Tavisufal qvedakabebTan, hipuri stilis
samosTan da a.S. is aRar aris mxolod tradiciulad TeTri.
podiumebze vnaxeT monoqromuli da kaSkaSa ferebis, warwerebiani, sxvadasxvagvarad moxatuli maisurebic. saintereso ideebis
ganviTarebas SegiZliaT daakvirdeT Celine, Balmain, Iceberg,
N21, Devastee-s koleqciebSi.
idea 2 _ mousmino axal musikas:
arCevani Zalian didia, radgan wels yvelanairi musikaluri
gemovnebis msmenelisTvis bevri axali namuSevari gamovida.
saintereso iyo hiu loris (yvelasTvis kargad nacnobi èqimi
hausis~) musikaluri albomi Let Them Talk _ klasikuri jazisa
da bluzis SesaniSnavi nazavi, romlis SeZenac ukve 9 maisidan
gaxda SesaZlebeli. xuTwliani pauzis Semdeg melomanebs kidev
erTi sasiamovno siurprizi SesTavaza niu-iorkulma rok-jgufma
The Strokes _ gamouSva axali, meoTxe albomi Angles. mis
mosasmenad, sul cota, ori mizezi arsebobs: es aris gemovnebiani post-panki, romelic Tavisi simsubuqiT miizidavs ara
mxolod am Janris msmenels da ubralod, mxiaruli, energiuli
musikaa, romelic xalisian ganwyobas Seqmnis zafxulis mzian
dReebSi.
idea 3 _ mimarTo aromaTerapias:
aromaTerapiisTvis uamravi saSualeba arsebobs, romelTagan
yvelaze martivi sunamos SeZenaa. am zafxulisTvis yvelaze
saintereso surneli Hermes-ma SemogvTavaza _ Voyage
d’Hermes. sakmaod saintereso, ambivalenturi tipis aromatia,
romelic erTdroulad siTbos SegrZnebasac tovebs da amave
There is a huge choice because a lot of new compositions
were released this year for the listeners with various musical
tastes. House star Hugh Laurie's blues album 'Let Them Talk’
is quite interesting – an excellent mixture of classical jazz and
blues, which is already available from May 9. After a five-year
pause The Strokes, an American rock band, offered a pleasant
surprise to its listeners – it released a new, fourth album Angles.
There are at least two reasons why you should listen to it: a tasty
post-punk, which will attract with its lightness not only the listeners of this genre – this is a funny, energetic music, which will create high spirits during the sunny summer days.
Idea 3 – Apply aromatherapy
There are a lot of means of aromatherapy with purchasing a
perfume as the simplest one. Hermes offered us the most interesting flavor for this summer – it is Voyage d’Hermes. It has
very interesting, ambivalent aroma, which simultaneously leaves
a feeling of warmth and has a fragrance of not so cold weather.
The composition opens with the ginger and citrus notes moving to the light flavor of cardamom and bergamot tea. Owing to
the white musk and ginger notes, the aroma acquires an accomplished and warm nature. Voyage d’Hermes belongs to unisex
perfumes that is quite natural – abstract art has no frameworks;
respectively, it cannot have any sex .
Idea 4 – Watch a new interesting film
Victor Ginzburg started to work over this film in
2006 and it was released quite recently. This
is the first film adaptation of Generation ‘П’
by Russian author Victor Pelevin. Like the
book, the film also offers quite a complex
plot. Unlike “99 Francs”, the literary
version is much better than the director’s version. Though, the film
is quite interesting to watch
because it makes you observe the influence of television and advertisement
on the formation of human
mentality, as well as how western brands are being adapted with
the conscience of people of different
nationalities.
59
dros, arc ise civi amindis surnelia. kompozicia koWasa da
citrusis notebiT ixsneba, gulSi ki ilisa da bergamotiani
Cais naz surnelSi gadadis. sabaziso TeTri muSkisa da ambris
notebi aromats dasrulebul da Tbil xasiaTs uqmnis. Voyage
d’Hermes uniseqs sunamoebs miekuTvneba, rac bunebrivicaa _
asbtraqtuli xelovneba ar jdeba CarCoebSi, Sesabamisad, mas arc
sqesi SeiZleba hqondes.
idea 4 _ uyuro axal saintereso films:
viqtor ginzburgma am filmze muSaoba 2006 wels daiwyo
da axlaxans daamTavra. is viqtor pelevinis sakulto romanis, Generation П-is pirveli ekranizaciaa. filmsac, wignis
msgavsad, CaxlarTuli siuJeti aqvs. `99 frankisgan~ gansxvavebiT, literaturuli versia am SemTxvevaSi gacilebiT sjobs
reJisoruls, Tumca filmi mainc saintereso sayurebelia, Tundac
imitom, rom kidev erTxel daakvirdeT televiziisa da reklamis
gavlenas adamianis mentalitetis formirebaze, aseve imas, Tu
rogor xdeba dasavluri brendebis adaptireba gansxvavebuli
erovnebis mqone xalxis cnobierebasTan.
idea 5 _ imogzauro da axali megobrebi gaiCino:
es ori ram
erTmaneTTan kavSirSi araa, magram roca
saqme couchsurfing-Tan gaqvs, Sansi erTi-orad izrdeba. dasawyisisTvis saWiroa daregistrirdeT www.couchsurfing.
org-ze, moifiqroT qalaqi, raioni, sadac ramdenime dRiT
gaCerebas isurvebdiT, Semdeg ki iqauri adamianis povna,
romelic xalisiT SegikedlebT, sul ioli saqmea. qauCserferebi urTierTdaxmarebis saSualebiT mTel msoflioSi mogzauroben. sastumroze Tanxis dazogva erTaderTi dadebiTi
mxare ar aris _ isini, visac ar SeuZliaT sxvebis binaSi
dapatiJeba, stumrebs sxvagvarad exmarebian _ sakuTar qalaqSi
gidobas uweven, ra Tqma unda, ufasod. qauCserferebis vebgverdze SesaZlebelia maTze gamoxmaurebebis wakiTxva, rac
sasargebloa maTTvis, vinc ucnobebis mimarT didi ndobiT
ar gamoirCeva.
idea 6 _ gasinjo moduri sasmeli:
gauge mSvenier cxovrebas gemo _ aseTia martini `goldis~
slogani. Tu aqamde ar gagisinjavT, es aucileblad unda gaakeToT, radgan dolCe da gabanas dizainiT Seqmnili boTlis
SigTavsi aseve mdidari aromatiT
gamoirCeva. siciliuri citrusi, kalibriuli bergamoti da induri koWa afrikul mirasTan erTad sasmels ganumeorebel gemos aniWebs. arayTan ara,
magram prosekosTan areviT oqrosferi martini kidev ufro gemrieli da
sadResaswaulo sasmeli xdeba, ese igi,
sazafxuloc.
idea 7 _ gamoiyeno teqnikis
siaxleebi:
Cveni sayvareli nivTebi xSirad
ewireba zafxulis piknikebsa da
plaJze garTobas. es kompania motorolamac SesaniSnavad icis, amitom Seqmna Motorola Defy _ axali
android-smartfoni, romelsac, garda
Idea 5 – Travel and make new acquaintances
These two things are not a interlinked, but when you have to
deal with couchsurfing, your chances almost double. First of all,
you need to register at www.couchsurfing.org, think over the
city, district, where you would like to spend several days, and
then it will be quite easy to find a local, who will gladly give you
housing. Couch surfers are traveling around the world with the
help of each other. Saving money on hotels is not the only positive side – those, who cannot invite others to their own homes,
are helping the guests in another way – they act as guides in
their own city, of course, free of charge. One can read feedbacks
on couch surfers’ website that is quite useful for those people,
who do not trust strangers much.
Idea 6 – Taste fashionable drink
Taste the beautiful life – this is the slogan of Martini Gold. If
you have not tasted it yet, you should do it by all means, because
the contents of the bottle designed by DOLCE&GABBANA is distinguished by an extremely rich aroma. Bergamot perfume from
Calabria, perfume made from the intense fragrances of Sicilian
lemons, sweets and oranges from the Sicilian hills, delicate saffron from Spain, mystic myrrh from Ethiopia, ginger from India
and enthralling pepper cubeb from Indonesia gives an unrepeatable taste to the drink. By mixing it with prosecco, golden Martini becomes much tastier and more solemn that makes it a real
summer drink.
Idea 7 – Use technological novelties
Our favorite things are often destroyed as a result of summer
picnics and a fun on the beach. The company Motorola knows it
kargi dizainisa da teqnikuri monacemebisa, aqvs is Tviseba,
rac ase Zalian gWirdeba bunebaSi _ gamZleoba. misi sensoruli ekrani dartymisagan mdgradi SuSiTaa daculi. es yvelaferi
ar aris. smartfoni ar atarebs mtvers da metic, wyalgamZlea,
mokled yvelaferi aqvs, rac SeiZleba zafxulSi inatro, garda
kamerisa, romelic mxolod xuTi megapiqseliania. am mxriv
saintereso SemoTavazeba aqvs samsungs _ cifruli kamera
ST30, 10 megapiqseliani matriciT da 3 optikuri zumiT. ra
Tqma unda, bazari ufro seriozul produqtebsac gvTavazobs,
magram samsungs erTi upiratesoba aqvs _ ST30 ultrakompaqturi aparatia, mobiluri telefonis zomis, romelic jinsis
jibeSic iolad moTavsdeba.
idea 8 _ gaxde ekocentruli:
es idea avtomaturad Cndeba, rodesac bunebaSi gavdivarT, radgan gamudmebiT vxedavT polieTilenis parkebiT savse garemos,
danagvianebul zRvas, rac masSi banaobis survils gvikargavs.
Cven jerovnad ver vafasebT sakuTar wvlils garemos dabinZurebis saqmeSi. daudevrad gadagdebuli saReWi rezinis qaRaldic
ki sabolood savalalo suraTs qmnis, radgan ase aseulobiT da
aTasobiT adamiani iqceva. mTavari imis gacnobierebaa, rom
ekocentrizmi igive egocentrizmia _ Sedegad jansaR sxeulsa
da sacxovrebel garemos viRebT. moixmareT bioproduqtebi, nu
datovebT eleqtromowyobilobebs molodinis reJimSi CarTuls,
iyideT gadamuSavebuli materiisgan Sekerili samosi _ es ara
mxolod moduri, aramed racionaluricaa.
yvelaze racionaluri ideebi sazafxulod ki mainc isinia,
romelic moulodnelad ibadeba. jeoseli spontanurobiT savse,
mzian dasvenebis dReebs gisurvebT!
very well. That is why it created Motorola Defy - a new android
smart phone, which besides a good design and technical profile,
has one feature, which we need so much in the nature - resistance. Its sensor screen is protected with a firm glass against hitting. And that’s not all. The smart phone is dustproof and waterproof. Shortly speaking, it has everything you can dream about
in summer, except for the camera, which has only 5 megapixels.
Samsung has an interesting proposal in this respect – a digital
camera ST30, with 10 megapixel matrix and 3 optical zooms. Of
course, the market offers us more serious products as well, but
Samsung has one advantage - ST30 is an ultra-compact device,
which has a size of a mobile phone and can easily be kept in a
pocket.
Idea 8 – Become ecocentric
This idea emerges automatically, when we walk in the nature,
as we constantly see the environment full of polyethylene bags,
as well polluted sea that disinclines us to swim. We fail to adequately assess our contribution to the environmental pollution.
A paper from a chewing-gum thrown in the street can finally create a deplorable picture, because hundreds and thousands of
people are acting so. Most important is to acknowledge that
ecocentrism is the same as egocentrism – as a result we receive
a healthy body and healthy environment. Use bio-products; do
not leave your electrical appliances in standby mode; buy the
clothes made of processed materials – it is both fashionable and
rational.
The most rational ideas for summer are those, which emerge unexpectedly. Geocell wishes you sunny holidays full of spontaneity!
61
nomris stumari
The Guest of the Edition
avtori: giorgi kekeliZe
By Giorgi Kekelidze
batoni daTo
igive turika
daTo turaSvili, nebiT Tu uneblieT (vgulisxmob ganzrax Tu
araganzrax _ magram es raRac araliteraturuli sityvebia da sxvagan
mivyavarT), axerxebs da Cven droSi, roca media-saSualebebis rakursi
ZiriTadad politikasa da fsevdo Sou-bizness umiznebs _ is cnobili mweralia. diax, es Cvens droSi Zalian rTuli saqmea. miT ufro ,Tu
kargi avtori xar da Tan gayidvebiT (`jinsebis Taoba~) roulings
ejibrebi... mokled daTo, viRacisTvis batoni, zogisTvis turika...
literatrul kafeSi, TarxniSvilze vsxedvarT da vsaubrobT. daTo
mokled pasuxobs, Tumca amomwuravad. ai, ixileT:
_ Seni mosvla sruliad araliteraturul periods daemTxva. egeb,
gaixseno ra xdeboda maSin, sakuTriv literaturuli kuTxiT.
80-ianebis bolos da 90-ianebis dasawyiss vgulisxmob..
gasuli saukunis oTxmocdaaTiani wlebidan maxsovs scena,
romelic meliqiSvilis quCaze vnaxe Tbilisis omis dReebSi
_ avtomatebiT SeiaraRebuli adamianebi midiodnen rusTavelisken da am dinebis sawinaaRmdegod, wignebamoiRliavebulebi
moZraobdnen kote yubaneiSvili da irakli Carkviani. maTTan
62
Mr. Dato Turashvili,
alias Turika
erTad mesame adamianic iyo (paata qurdaZe), romelsac maSin me
ar vicnobdi...
_ fiqrob, rom Semoqmeds aucileblad unda hqondes aqtiuri roli
qveynis cxovrebaSi (rom waruZRves wina ersa) an sul mcire, CarTuli mainc iyos socialur Tu politikur movlenebSi, Tu es misi
piradi arCevania?
adre martivad vfiqrobdi, rom mwerlisTvis mTavaria wera da
Caereva Tu ara igi sazogadoebriv da politikur cxovrebaSi, es
misi gadasawyvetia. axla ki (zogjer) mainc meCveneba, rom raRac
movlenebs, albaT, komentari mainc, mweralma unda gaukeTos
xolme, Tavis teqstebSi mainc. (magaliTad, laTinur amerikaSi
ase xdeba).
_ isev wigns mivubrundeT. dRes _ myidveli dacotavda Tu mkiTxveli?
Cemi Rrma rwmeniT, dRes saqarTveloSi myidvelis problema ufro
aris, vidre wignis mkiTxvelis.
Dato Turashvili, willy-nilly (I mean, intentionally or unintentionally – but these are not literary words and they lead
us somewhere else) managed to become a famous writer
of our time, when media outlets mostly focus on politics and
pseudo show business. This is extremely difficult in our time,
especially if you are a good author (Jeans Generation) and
complete with Joanne Rowling, whose books broke all sales
records… In one word, Dato, Mr. Dato Turashvili, for some
people and simply Turika for others.
We are talking at the literary café on Tarkhnishvili Street…
Dato is answering shortly, though comprehensively.
- Your appearance coincided with an absolutely non-literary
period. Maybe, you can recollect what was happening then
in terms of literature, I mean the late eighties and the early
nineties.
Since the nineties of the last century I remember a scene,
which I witnessed on the Melikishvili Street in Tbilisi during
the civil war – armed people were walking on the Rustaveli
Avenue, while Kote Kubaneishvili and Irakli Charkviani were
moving from the opposite side with books under their arms.
The third person (Paata Kurdadze), whom I did not know then,
was accompanying them…
- Do you think that a creator should play an active role in the
life of his country or at least get involved in the social or political life, or is it their personal choice?
Previously, I was thinking quite simply that writing is most
important for the writer and it is up to him to decide whether to
get involved in the public and political life or not. Now, sometimes it seems to me that probably the writer should comment
on certain developments in his texts (for example, it happens
so in Latin America).
- Let’s turn to the books. Are there fewer buyers or readers
today?
To the best of my belief, today there is mostly a problem of
a buyer rather than a reader in Georgia.
_ Seni wigni, `jinsebis Taoba~, samamulo bestseleria. garda
kargi teqstisa, ra aris saWiro imisTvis, rom saqarTveloSi wigni
kargad gaiyidos. aqtiuroben ki Sesabamisad gamomcemlebi?
samwuxarod (Cemi subieqturi azriT), gamomcemlebi arasakmarisad
aqtiuroben da ama Tu im wignis popularizaciaze arasakmarisad zrunaven.
- Your book, Jeans Generation, is a local bestseller. Besides
a good text, what is needed to sell the books well in Georgia?
Are the relevant publishing houses active enough?
Unfortunately (and this is my subjective opinion), publishes
are not active enough and do not sufficiently care for popularization of this or that book.
_ interneti _ safrTxe Tu axali gza mkiTxvelisTvis, amaze
dRes bevrs saubroben _ wignis mkvleli da ra aRar gvesmis misi
misamarTiT...
internets Tu gonivrulad gamoviyenebT, mxolod dagvexmareba
da Tu SegveSindeba misi, rasakvirvelia, isev Cven davzaraldebiT.
- Internet – danger or new road for the readers - much is
spoken today about it – a murderer of a book or something
like that.
If we use Internet reasonably, it will only help us and if we
get frightened of it, of course, we will incur losses.
_ Seni TvaliT danaxuli literaturis momavali, ocdameerTe saukune da mxatvruli sityva...
imas vityvi, rac msurs ocdameerTe saukuneSi vnaxo _ wignisa
da internetis harmoniuli Tanaarseboba, radgan adamians wyalic
sWirdeba da puric...
- In your opinion, what will be the future of literature, the
21st century and literary word…
I will say what I want to see in the 21st century – harmonious
co-existence of the book and Internet, because a human being needs both water and bread…
63
teqnologiuri siaxleebi
Tech News
kompania RIM-is pirveli planSeturi kompiuteria, romelsac sakmaod Zlieri teqnikuri maxasiaTeblebi gaaCnia. 1024
x 600-ze ekranTan erTad, mowyobilobis SigniT agreTve
moTavsebulia orbirTviani 1 GHz-sixSiris procesori da
1 GB operatiuli mexsiereba, rom araferi vTqvaT, 5 da
3-megapiqselian kamerebze, romlebic 1080p xarisxis videos gadaReba SeuZliaT. rac Seexeba BlackBerry PlayBookis programul mxares, misi operaciuli sistema QNX-zea
dafuZnebuli, romelic gamoirCeva rogorc mravali amocanis
erTdroulad Sesrulebis SesaZleblobiT, ise mosaxerxebeli,
Jestebze dafuZnebuli samomxmareblo interfeisiT. mowyobilobisTvis gankuTvnili programebis arCevani dRiTidRe mravalferovani xdeba, Tumca jerjerobiT ver Seedreba
BlackBerry-is smartfonebisTvis arsebuli programebis
raodenobas. TumcaRa es mdgomareoba sakmaod male Seicvleba, radgan PlayBook-s uaxloes momavalSi Android-is
programebis mxardaWerac daemateba.
The BlackBerry PlayBook is RIM’s first tablet, and does
pretty well in the hardware specs. It has a 1024 x 600
display, a dual-core 1 GHz processor with 1 GB of RAM,
plus twin 5 megapixel and 3 megapixel cameras, each capable of capturing 1080p video. On the software side of
things, the PlayBook is running a brand new QNX-based
OS, which excels at multitasking, and has a slick, gesturedriven user interface. App selection is improving, but still
isn’t remotely comparable to what’s available on BlackBerry smartphones. That may change soon enough as the
PlayBook adds support for Android apps.
gE dV1
blackberry Playbook
yoveldRiurad zrdad niSas Tavis mini-HD videokameras amjerad kompania GE amatebs, romelic
Tavisi DV1 modelis gamoSvebisTvis emzadeba. videokamera, romelic 1080p sruli maRali garCevadobis videos iRebs, mas SD an SDHC mexsierebis baraTze inaxavs da amgvari baraTebis
32GB-mde zomis mxardaWera gaaCnia. CMOS sensoris saSualebiT, DV1, 5-megapiqselian fotoebsac iRebs, xolo 2,5-diuimian LCD ekranze swrafad SeiZleba gadavavloT Tvali imas, rac
aRvbeWdeT. HDMI kavSiris garda, monacemTa gadacema agreTve SesaZlebelia gamosawevi USB
SesaerTeblis saSualebiT. videokameris tareba jibiT SegiZliaT. is sakmaod gamZlea, uZlebs
wyals, dacemasa da mtvers. xelmisawvdomia misi nacrisferi, stafilosferi an mwvane modelebi.
throwing another Hd mini camcorder onto the ever-growing pile today are gE, who are preparing to launch their dV1. shooting Full Hd 1080p video, it records to sd or sdHC memory card,
compatible with sizes up to 32gb. the dV1 also takes 5 megapixel still photos with its CMos sensor, while a 2.5-inch lCd screen gives you a quick preview of what you have captured. HdMi connectivity is also included, while data transfer is possible over a Flip-style fold out usb connection.
it's a fairly robust little bit of pocket-sized kit too, being waterproof, shockproof and dustproof and
is available in grey, orange or green colors.
66
Nike+ sportWatch gPs
sportuli saqonlis mwarmoebeli kompania `naikis~ da `tomtomis~
_ GPS kartografiuli sistemebis sferoSi erT-erTi lideris TanamSromlobiT, morbenalTaTvis warmadobis idealuri cifruli mwvrTneli
Seiqmna. miuxedavad imisa, rom bazarze ukve arsebobs morbenlebze
gaTvlili ramdenime saaTi, `naikma~ aqcenti stilze gaakeTa. didi zomis
cifruli ricxvebi da Savi CarCo mwvane/yviTeli detalebiT Tavisuflad
ewereba modis bolo tendenciebSi.
saaTi piradi mwvrTnelis rols asrulebs, romelic mudam TqvenTan
erTadaa majaze. SportWatch GPS-is funqciebSi Sedis imis Sexseneba,
rom ukanaskneli xuTi dRis ganmavlobaSi ar girbeniaT, aseve waxaliseba, rodesac raime rekords daamyarebT. garda amisa, SesaZlebelia
saaTis pirdapir kompiuterTan mierTeba da piradi Sedegebis nikeplus.
com-ze ganTavseba.
rac Seexeba saaTis teqnikur mxares, SportWatch's GPS funqcionirebs fexsacmlis sensorTan erTad, romelic afiqsirebs Tqvens adgilmdebareobas maSinac ki, rodesac quCebSi darbixarT. ekranze dawkapebiT SesaZlebelia saaTze ganaTebis CarTva an axal wreze gadasvlis
aRniSvna.
Nike, sportswear and equipment supplier, has teamed
up with TomTom, one of the world leaders in GPS mapping systems, to provide runners with the ideal digital
performance coach. Although there are specific runner
watches already on the market, Nike focused on style.
Large digital numbers and a dark black band with a
green/yellow underside screams latest fashion.
It is like your own personal trainer on your wrist! The
SportWatch GPS will bug you with run reminders when
you have not logged a run in five days, you will get "attaboys" for achieving run records, and you can plug the
watch directly into your computer to interface with nikeplus.com.
As for the hardware, the SportWatch's GPS works in
combination with a shoe sensor to keep logging your
location even when you are running in the city and you
can tap the display to illuminate the backlight or set a
new lap.
67
algiz xrW
Svedurma `hendheld grupma~ Tavisi axali qmnileba _ Algiz XRW warmoadgina; leptopi, romlis korpusi imdenad Zlieraa daculi, rom mzadaa
nebismier gamocdas gauZlos. portatul kompiuters, romelic 1,5 kilograms iwonis, mTlianad daluquli klaviatura da TaCfedi gaaCnia, romelic mas wylisgan, qviSisgan da mtvrisgan icavs. miuxedavad imisa, rom
Algiz XRW mxolod 1,2 metri simaRlidan vardnas uZlebs, misi gamoyeneba Tavisuflad SeiZeba udabnoebsa Tu ferdobebze, radgan temperaturis
diapazoni, romlis pirobebSic mowyobiloba muSa mdgomareobas inarCunebs, -21-dan 70 gradus celsiusamde meryeobs. leptopis gamoyeneba
gansakuTrebiT mosaxerxebelia Senobis gareT, radganac misi 10,1-diuimiani farTo ekrani MaxView-teqnologiiTaa damzadebuli da pirdapiri mzis sxivebis pirobebSic ki ekranis gamosaxuleba ucvleli rCeba.
garda zemoCamoTvlilisa, mowyobilobis SigniTaa: procesori Intel
Atom Z550 2GHz, operaciuli sistema Windows 7 Ultimate, 2GB DDR2
mexsiereba, 64GB SSD, Wi-Fi, Gobi 2000 3G moduli (arCeviTi), Bluetooth, GPST, ori USB 2.0 porti, 2-megapiqseliani videoTvali avtofokusirebiT, xolo kvebis gareSe muSaobis xangrZlivoba rva saaTamde
grZeldeba.
68
Swedish-based Handheld Group has introduced
the Algiz XRW rugged laptop that is so tough that it
is looking for trouble.
Weighing only 1.5 kilograms, the Algiz XRW hosts
a fully sealed keyboard and touchpad for protection against water, sand and dust. While it can only
sustain drops from 1.2 meters, it can easily be used
in deserts or slopes being able to survive in temperatures ranging from -21 °C to 70 °C. It should be
especially useful outdoors as the 10.1-inch widescreen display utilizes sunlight-readable MaxView
technology.
Here is an overview of what else is inside the device: Intel Atom Z550 2GHz processor, Windows 7
Ultimate OS, 2GB of DDR2 memory, 64GB SSD,
Wi-Fi, Gobi 2000 3G module (optional), Bluetooth,
GPST, two USB 2.0 ports, 2-megapixel autofocus
webcam, and up to eight hours of battery life.
NOKIA E7
standarti: UMTS 850/900/1700/1900/2100/GSM
850/900/1800/1900 megaherci
zoma: 123.7X62.4X13.6 mm.
wona: 175 gr.
dizaini: korpusis tipi _ slaideri
muSaobis xangrZlivoba: saubris reJimSi: 5-9 sT. (GSM/UMTS),
lodinis reJimSi: 430-470 sT. (GSM/UMTS)
ekrani: sensoruli, tipi AMOLED, 640X360 piqseli, 16 mln. feri
mexsiereba: Sida mexsiereba _ 16 gigabiti
monacemTa gadacema da mobiluri interneti: SMS; MMS; bluTusi
3.0; USB 2.0 (microUSB); WAP; el-fosta (POP, IMAP, Mail for
Exchange); GPRS/EDGE klasi – B, mravalarxiani klasi 33; HSDPA (maqsimaluri siCqare 10.2 megabiti/wamSi); HSUPA (maqsimaluri
siCqare 2 mgbt/wm); HTML 4.1; Nokia Mobile Search; A-GPS;
WLAN Wi-Fi IEEE 802.11 b/g/n; Ovi-s rukebi GPS-navigaciiT
damatebiTi funqciebi: kamera (8 megapiqseli, foto failebis
formati _ JPEG, EXIF, 2X cifruli zumi fotogadaRebebisTvis,
3X cifruli zumi videogadaRebebisTvis); TamaSebi; Java (MIDP
2.1); FM RDS stereo radio; video fleeris formatebi: H.264/
MPEG4/Real Video 10; Flash fleeri 10.1; Flash Lite 4; media
fleeris formatebi: MP3/AAC/eAAC/eAAC+/WMA/AMR-NB/
AMR-WB/E-AC-3, AC-3; Nokia Ovi Player; Nokia Music Player;
operaciuli sistema Symbian; 3D grafika; QWERTY klaviatura;
personaluri organaizeri: diqtofoni, kalkulatori, saaTi da sxv.
standard: UMTS 850/900/1700/1900/2100/GSM
850/900/1800/1900 megahertz
size: 123.7X62.4X13.6 mm.
Weight: 175 gr.
design: slider
operating time: talk time: 5-9 hours; (GSM/UMTS); standby time:
430-470 hours (GSM/UMTS)
display: sensor type AMOLED, 640X360 pixels, 16 million colors
Memory: 16 gigabyte on-board memory
Data transfer and mobile internet: SMS; MMS; Bluetooth 3.0; USB
2.0 (micro USB); WAP; e-mail (POP, IMAP, Mail for Exchange);
GPRS/EDGE class – B, multi-channel class 33; HSDPA (maximum
speed 10.2 megabytes per second); HSUPA (maximum speed 2
megabytes per second); HTML 4.1; Nokia Mobile Search; A-GPS;
WLAN Wi-Fi IEEE 802.11 b/g/n; Ovi maps with GPS navigation.
additional functions: camera (8 megapixels, photo file format
JPEG, EXIF; 2X digital zoom for taking photos; 3X digital zoom for
videos; games; Java (MIDP 2.1); FM RDS stereo radio; video player
formats: H.264/MPEG4/Real Video 10; flash player 10.1; Flash Lite
4; media player formats: MP3/AAC/eAAC/eAAC+/WMA/AMR-NB/
AMR-WB/E-AC-3, AC-3; Nokia Ovi Player; Nokia Music Player; operation system Symbian; 3D graphic; QWERTY keyboard; personal
organizer: voice recorder, calculator, clock, etc.
70
NOKIA X7
standarti: WCDMA 850/900/1700/1900/2100/GSM 850/900/1800/1900
megaherci
zoma: 119.7X62.8X11.9 mm.
wona: 146 gr.
dizaini: korpusis tipi _ klasikuri
muSaobis xangrZlivoba: saubris reJimSi: 6.30-4.30 sT. (GSM/WCDMA), lodinis reJimSi: 450 sT. (GSM/WCDMA), musikis mosmenis
reJimSi: 50 sT., videos xilvis reJimSi: 6 sT.
ekrani: sensoruli, tipi OLED, 640X360 piqseli, 16.7 mln. feri
mexsiereba: Sida mexsiereba _ 350 megabiti, 8 gigabiti, mexsierebis
baraTis sloti microSD 32 gigabitamde
monacemTa gadacema da mobiluri interneti: SMS; MMS; bluTusi
3.0; USB 2.0 (microUSB); el-fosta (POP, IMAP, Mail for Exchange,
IBM Lotus traveler); GPRS/EDGE klasi _ B, mravalarxiani klasi 33;
HSDPA (maqsimaluri siCqare 10.2 mgbt/wm); HSUPA (maqsimaluri siCqare 2 mgbt/wm); HTML 4.1; Nokia Mobile Search; A-GPS; WLAN Wi-Fi
IEEE 802.11 b/g/n; Ovi-s rukebi GPS-navigaciiT
damatebiTi funqciebi: kamera (8 megapiqseli, foto failebis
formati _ JPEG, EXIF, 2X cifruli zumi fotogadaRebebisTvis, 3X
cifruli zumi videogadaRebebisTvis); TamaSebi; Java (MIDP 2.1); FM
stereo radio (87.5-108 da 76-90 megahercebi); video fleeris formatebi: H.264/MPEG4/Real Video 10/VC-1/Sorenson Spark; Flash Lite
4; media fleeris formatebi: MP3/AAC/eAAC/eAAC+/WMA/AMRNB/AMR-WB; Nokia Ovi Player; Nokia Ovi Suite; Nokia Music Player;
operaciuli sistema Symbian; 3D grafika; personaluri organaizeri:
kalendari, diqtofoni, kalkulatori, saaTi da sxv.
standard: WCDMA 850/900/1700/1900/2100/GSM
850/900/1800/1900 megahertz
size: 119.7X62.8X11.9 mm.
Weight: 146 gr.
design: classical
operating time: talk time: 6.30-4.30 hours (GSM/WCDMA); standby
time: 450 hours (GSM/WCDMA); music regime: 50 hours: video viewing regime: 6 hours.
display: sensor type OLED, 640X360 pixels, 16.7 million colors
Memory: 350 megabytes on-board memory; 8 gigabytes, micro SD
about 32 gigabytes.
data transfer and mobile internet: SMS; MMS; Bluetooth 3.0; USB
2.0 (micro USB); e-mail (POP, IMAP, Mail for Exchange; IBM Lotus
traveler); GPRS/EDGE class – B, multi-channel class 33; HSDPA
(maximum speed 10.2 megabytes per second); HSUPA (maximum
speed 2 megabytes per second); HTML 4.1; Nokia Mobile Search; AGPS; WLAN Wi-Fi IEEE 802.11 b/g/n; Ovi maps with GPS navigation.
additional functions: camera (8 megapixels, photo file format JPEG,
EXIF; 2X digital zoom for taking photos; 3X digital zoom for videos;
games; Java (MIDP 2.1); FM stereo radio (87.5-108 and 76-90 megahertz); video player formats: H.264/MPEG4/Real Video 10/VC-1/
Sorenson Spark; Flash Lite 4; media player formats: MP3/AAC/eAAC/
eAAC+/WMA/AMR-NB/AMR-WB; Nokia Ovi Player; Nokia Ovi Suite;
Nokia Music Player; operation system Symbian; 3D graphic; personal
organizer: calendar, voice recorder, calculator, clock, etc.
71
saqarTvelos eleqtronuli sakomunikacio
qselebis axali numeracia da darekvis wesebi
New Numbering System of Georgian Electronic
Communications Networks and Rules of Calling
Zvirfaso abonentebo gacnobebT, rom 2011 wlis ivnisSi amoqmedda
fiqsirebuli adgilobrivi, mobiluri da usadeno fiqsirebuli satelefono qselebis abonentebis axali numeracia da darekvis wesebi:
Dear subscribers, let us inform you that in June 2011 new numbering system and rules of calling will enter into force for the subscribers of local fixed,
mobile and wireless fixed telephone networks:
numeracia q.Tbilisis fiqsirebul adgilobriv satelefono qselebze
2011 wlis 4 ivnisidan Tbilisis fiqsirebuli adgilobrivi satelefono qselebis saabonento nomrebi 6 cifris nacvlad gaxda 7 cifriani
_ TbilisSi yvela moqmed satelefono nomers win daemata `2~, xolo
misi momdevno yvela cifri ucvleli darCeba. magaliTad Tu abonentis
nomeria 77-01-00, 4 ivnisidan nomeri iqneba 2-77-01-00.
Numbering of Local Fixed Telephone Networks in Tbilisi
Starting from June 4, 2011, 6-digit numbers of local fixed telephone networks in Tbilisi shall be replaced by 7-digit numbers by adding “2” in front
of each subscriber number existing in Tbilisi, while the following digits will
remain unchanged. For example: subscriber number 77-01-00 shall be replaced by 2-77-01-00 from June 4.
numeracia saqarTvelos sxvadasxva qalaqebis fiqsirebul adgilobriv
satelefono qselebze
2011 wlis 4 ivnisidan saqarTvelos qalaqebsa da municipalitetebis
administraciul centrebSi satelefono nomrebi 5 cifris nacvlad gaxda
6 cifriani _ yvela moqmed satelefono nomers win daemata cifri `2~,
xolo misi momdevno yvela cifri ucvleli darCa. magaliTad baTumis
fiqsirebuli adgilobrivi satelefono qselis saabonento nomeri 7-9999 Seicvleba nomriT 27-99-99;
saabonento nomris sigrZe ucvleli darCa mxolod q. rusTavSi, sadac
fiqsirebuli adgilobrivi satelefono qselebis eqvs cifriani saabonento nomrebis pirveli cifri _ `1~ Seicvala cifriT _ `2~, xolo misi
momdevno yvela danarCeni cifri ucvleli darCa, magaliTad: saabonento
nomeri 15-99-99 Seicvleba nomriT 25-99-99.
Numbering of Local Fixed Telephone Networks in Various Cities of Georgia
Starting from June 4, 2011, 5-digit numbers of local fixed telephone
networks in various cities and municipalities of Georgia shall be replaced
by 6-digit numbers by adding “2” in front of each subscriber number,
while the following digits will remain unchanged. For example: subscriber
number of Batumi local fixed telephone network 7-99-99 shall be replaced by 27-99-99.
The length of a subscriber number remained unchanged only in Rustavi,
where the first digit “1” of six-digit subscriber number of local fixed telephone networks shall be replaced by “2”, while the following digits will remain unchanged. For example: subscriber number 15-99-99 shall be replaced by 25-99-99.
numeracia saqarTveloSi yvela mobiluri operatoris qselze
2011 wlis 20 ivnisidan magTikomis, jeoselis da
bilainis arsebul rva cifrian nomrebs XX-XX-XX-XX (magaliTad: 77-XX-XX-XX, 97XX-XX-XX, 99-XX-XX-XX) pirvel cifrad emateba cifri `5~ xolo maTi
momdevno danarCeni yvela cifri ucvleli rCeba da Semdegi saxis iqneba
5XX-XX-XX-XX (magaliTad: 577-XX-XX-XX, 597-XX-XX-XX, 599-XX-XX-XX)
2011 wlis 27 ivnisidan magTifiqsis arsebuli nomrebs (90-XX-XXXX) pirvel cifrad emateba cifri `7~ xolo momdevno yvela cifri
ucvleli rCeba. mag: 790 XX-XX-XX
2011 wlis 27 ivnisidan silqnetis usadeno fiqsirebuli qselis arsebuli nomrebi (70-XX-XX-XX) Semdegi saxis iqneba: 791-XX-XX-XX .
mimdinare etapze ucvleli darCeba sapatrulo policiis, saxanZrosamaSvelo samsaxuris, saswrafo samedicino daxmarebis, gazis saavario
samsaxuris, dacvis policiisa da sainformacio-sacnobaro samsaxurebis
0X(X) formatis mokle specnomrebi da maTi gamoZaxebis arsebuli
wesi.
mobiluri qselebidan mobilur qselebSi dasarekad da usadeno fiqsirebuli qselebidan- usadeno fiqsirebul qselebSi dasarekad unda aikrifos
cifrebis Semdegi kombinacia, Sesabamisad 5XX-XX-XX-XX an 790 -XXXX-XX an 791-XX-XX-XX.
mobilur qselebidan usadeno fiqsirebul qselebSi dasarekad unda aikrifos prefiqsi-8, Semdeg 790-XX-XX-XX an 791-XX-XX-XX da piriqiT
usadeno fiqsirebuli qselebidan mobilur qselebSi dasarekad unda aikrifos prefiqsi-8, Semdeg 5XX-XX-XX-XX.
qveynis fiqsirebuli qselebidan da sazRvargareTis qveynebidan kavSiris damyarebis wesi ucvlelia, mxolod kavSiris gansaxorcieleblad
unda aikrifos mobiluri da usadeno fiqsirebuli qselebis axali nomrebi.
mobiluri da usadeno fiqsirebuli qselebidan qveynis fiqsirebul adgilobriv satelefono qselebis abonentebaTan kavSiris damyarebis wesi
ucvlelia.
Numbering of All Mobile Operator Networks of Georgia
Starting from June 20, “5” shall be added in front of two-digit index
(NDC- National Destination Code) of Geocell, Magticom and Beeline
(for example: 77-XX-XX-XX, 99-XX-XX-XX , 97-XX-XX-XX), while sixdigit
subscriber number (SN) will remain unchanged. So, the new numbers
will look like 5XX XX-XX-XX (for example: 577 XX-XX-XX, 597 XX-XX-XX,
599 XX-XX-XX).
Starting from June 27 the numbering system of fixed wireless telephone
network will be changed as follows: “7” shall be added in front of Magtifix
and Silknet two-digit index (NDC- National Destination Code) , while sixdigit subscriber number (SN) will remain unchanged. For example: 790 XXXX-XX. Instead of 90 XX-XX-XX.
Starting from June 27 the numbering system of fixed wireless telephone
network of Silknet will also change as follows: 791-XX-XX-XX instead of previous 70-XX-XX-XX.
At this stage special short numbers of patrol police, fire and rescue services, emergency medical aid, gas emergency service, security guard and
information services, as well as the rules of making calls will remain unchanged.
In order to make a call from one mobile network to another or from one
wireless fixed network to another, you need to dial the following combination of digits, respectively, 5XX-XX-XX-XX or 790 -XX-XX-XX .
In order to make a call from mobile network to wireless fixed network,
you need to dial a prefix 8, then 790-XX-XX-XX and vice versa, from wireless
fixed network to mobile network you need to dial a prefix 8, then 5XX-XXXX-XX.
The rule of making calls from the country’s fixed networks and foreign countries remains unchanged; however, new numbers of mobile
and wireless fixed networks shall be dialed in order to make a call.
The rule of connecting with the subscribers of the country’s fixed local
telephone networks from mobile and wireless fixed networks remains unchanged.
aRniSnuli cvlilebebi xorcieldeba 2010 wlis 18 noembris saqarTvelos mTavrobis dadgenilebis `saqarTvelos eleqtronuli sakomunikacio
qselebis numeraciis erovnuli sistemis debulebis damtkicebis Sesaxeb~
Sesabamisad.
The above mentioned changes have been made in accordance with the
governmental decree dated 18th of November 2010 “On the Approval of the
Charter on National Numbering System of Electronic Communications Networks of Georgia.”
72
www.geocell.ge

suramisa da momavlis bavS

Transcription

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