docGeneral • Russia • World • Former USSR • Business
download 
Report Transcription
General • Russia • World • Former USSR • Business
General Russia World Former USSR Business Finance Security Agencies Science & Technology Sport Culture Internet & Media Weird 150 news items per day 55 000 news items per year 82 000 000 readers per year 1,5 billion pages read per year World’s Best Designed Website According to The American Society for News Design 2013 Best Online Media According to The Union of Russian Journalists 2013 Informational Site of The Year According to The International Union of Online Activists 1999 2007 2008 2012 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects OVERVIEW Contacts Search ! Our main product is news. 24 hours a day and 7 days a week we report on what’s going on in Russia and the world ! We are one of the oldest and the most respected online media in Russia, founded in 1999 ! We have a stable position in the Top-3 of Russian online media General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects OVERVIEW Top-20 of Europe’s Most Visited Websites Category: News and Information Contacts Search ! Lenta.ru is the only Russian title within Top-5 Europe’s Most Visited Websites General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects OVERVIEW Mass Media Rates Contacts 0 Newspapers 500 1000 Magazines 1500 2000 TV Radio 2500 3000 Lenta.ru Search 2161,39 Lifenews.ru 1598,36 Ves1.ru 1261,02 Newsru.com 566,25 Fontanka.ru 531,79 Rg.ru 3500 3156,41 ! Lenta.ru Gazeta.ru Izves1a.ru Internet 397,33 376,41 Kommersant.ru 248,9 Vedomos1.ru 213,39 Quote Index is the most quoted Russian Online News Publication General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects VISITS & COVERAGE Contacts Unique Visitors 1,3 million daily 4,8 11,4 million monthly million weekly Search Pageviews > 9,2 million daily > 67 > 242 million weekly million monthly Pages / Visit 00:05:49 Average Visit Duration 3,21 Source: TNS Web Index, Russia // Google Analytics, December 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts AUDIENCE STRUCTURE. REACH % GENDER / AGE GENDER Men Women 4% M. 18-24 40% 12% M. 25-34 EDUCATION 32% 67% W. 12-17 W. 18-24 INCOME W. 25-34 5% BC C+ 12% M. 45-54 Higher B 18% M. 35-44 High School Search M. 12-17 60% W. 35-44 50% W. 45-54 10% 5% 6% 10% 9% 8% 41% OCCUPATION Manager 18% Specialist 32% Clerk 14% Laborer 10% Student Housekeeper 16% 5% Reach % – share of total unique visitors Affinity Internet Index – shows the affinity / difference between the selected group of the site visitors and whole internet audience (more / less,100 = 0) Source: TNS Web Index, Russia, August 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts AUDIENCE STRUCTURE. AFFINITY INERNET GENDER OCCUPATION Men 125 Women 77 EDUCATION High School Search 53 Higher 159 185 Specialist 167 Clerk 109 Laborer 68 Student 73 Housekeeper 84 GENDER / AGE HOME CITY Moscow 178 Saint Petersburg 174 Ekaterinburg 147 Novosibirsk 159 Other 88 INCOME B Manager 24 BC 100 C+ 140 M. 12-17 51 M. 18-24 101 M. 25-34 111 M. 35-44 125 M. 45-54 107 W. 12-17 51 W. 18-24 66 W. 25-34 68 W. 35-44 77 W. 45-54 68 Source: TNS Web Index, Russia, December 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search FIRST SCREEN In the first screen there are the Top 7news of the hour and the block for the most significant news for the last 24 hours General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search SECOND SCREEN In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search THIRD SCREEN Subject specific news blocks are located in the third screen General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects SECTIONS Lenta.ru is divided into 12 sections Subject specific tags are provided within each section Contacts 4% 2% Reader’s Preferences / General 5% 3% 1% Search 4% 36% 4% 1% 8% 9% 10% 13% General Russia World Former USSR Finance Business Security Agencies Science & Technology Weapon Sport Culture Internet & Media Weird General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search EXCLUSIVE CONTENT Infographics and Multimedia Video and Photo Galleries Hyper Features Investigations Interviews Reports General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts BY LENTA.RU Motor by Lenta.ru Online magazine about vehicles, roads and motorsport. Since June 2011 • Saturation coverage: Whole motor world from Brazil to Japan • Unbounded topics: from social to motor exotic • Fair rating and test drives for all newest cars • Car comparison • Photo and video shoots Inhouse production • Prompt and fully information • Online motor show premiers Search General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects BY LENTA.RU House by Lenta.ru and Rambler. Latest news to real estate market events. Since 1999 Contacts Search 240 Х 400 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search SOCIAL NETWORKS Lenta.ru social networks accounts have more than 1 300 000 followers Every week links posted at social networks bring about 1 million readers to our website. Every 8th visitor is coming to Lenta.ru from social networks. General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects MOBILE VERSIONS Lenta.ru’s mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device. Contacts Search m.lenta.ru Views 43,3 Visits Unique 15 4,4 млн млн млн Source: Google Analytics, December 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search STANDARD ADVERTISING Main Page Main / Sections Contacts STANDARD ADVERTISING Auto.lenta.ru News / Article First Screen General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Third Screen Second Screen Search General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search EXCLUSIVE ADVERTISING. MEGABOARD BANNER General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search EXCLUSIVE ADVERTISING. PAGE BRANDING General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search EXCLUSIVE ADVERTISING. FULL SCREEN Banner opens on click with transparent background General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://lenta.ru/features/ googleglass/ HYPER FEATURE / GOOGLE GLASS / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://age.lenta.ru/ maks_2013/ MAKS AVIATION SHOW / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://age.lenta.ru/selo CHILDREN’S TIME / ‘SELO’ / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://mobil1.motor.ru/ CREATE YIUR POWERFUL ENGINE! / MOBIL 1 / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://drive-bmw.motor.ru/ MOTOR.RU / BMW CONNECTED DRIVE / 2015 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://philips.lenta.ru/ HOLLAND INNOVATIONS TIMELINE / PHILIPS / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://xbox.lenta.ru/ 12 JOBS FROM XBOX / MICROSOFT / 2014 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://parasochi.lenta.ru/ SOCHI 2014 PARALYMPICS General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://beeline.lenta.ru/ BEE IN / SMART TIMELINE / BEELINE 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://age.lenta.ru/fomenko MASTERSKAYA FOMENKO THEATER ON-AIR / ВТБ / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://age.lenta.ru/stars MARIINKA THEATER FESTIVAL / ВТБ / 2013 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://vgames.lenta.ru/ BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search http://120.motor.ru/#/nulevie/ 120 YEARS OF CARS / VOLVO / 2011 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects SPEACIAL PROJECT BANNERS Contacts Search BANNER 300 х 300 FOOTER FOR NEWS / 620 х 90 General Audience Site Structure Special Issues Social Networks Mobile Version Advertisement Special Projects Contacts Search IMHO VI Exclusive Advertising Seller «Grand Setun Plaza» Business Center 121596, 2 Gorbunova Street Moscow, Russia +7 495 234 4427 Anna Zhizhina Lenta.ru Commercial Director +7 903 284 2376 [email protected] Ekaterina Shirokikh Client Manager Lenta.ru +7 910 430 7665 [email protected] Irina Lisina Client Director Lenta.ru +7 926 339 5161 [email protected] Sergey Nizhnev Client Manager Lenta.ru +7 926 276 35 81 [email protected]
