Big. Versatile. Awesome.

UNTIL FEB. 2, 2016 - 12:01AM PST
GrassrootsEMBARGOED
Sponsorship
CONFIDENTIAL
2016 Product Launch Briefing
Grassroots Sponsorship
2016 Product Launch Briefing
2
HIGHTOWER
Grassroots
Sponsorship
Big. Versatile. Awesome.
Grassroots
HIGHTOWER
Program Statistics
- A big bike for big rides
- 135mm VPP Rear Travel
- Long, low, slack
- M, L, XL
4
Big. Versatile. Awesome.
Grassroots
HIGHTOWER
Program Statistics
- A big bike for big rides
- 135mm VPP Rear Travel
- Long, low, slack
- M, L, XL
- 29er
1/14/16
Big. Versatile. Awesome.
5
Grassroots
HIGHTOWER
Program Statistics
- A big bike for big rides
- 135mm VPP Rear Travel
- Long, low, slack
- M, L, XL
- 29er or 27.5+
1/14/16
Big. Versatile. Awesome.
6
New
HIGHTOWER
Grassroots Selection Criteria
Toggle Chip Settings
LOW POSITION
29er 140mm fork
1/14/16
HIGH POSITION
27.5+ 150mm fork
7
New
HIGHTOWER
Grassroots Selection Criteria
.
29er Configuration
- 140mm fork
- Chip: Low position
- HTA: 67-degrees
- STA: 74.3-degrees
- CS: 17.12”/435mm
27.5+ Configuration
- 150mm fork
- Chip: High position
- HTA: 66.8-degrees
- STA: 74.1-degrees
- CS: 17.06”/434mm
HIGHTOWER
Size
Reach
Stack
HT Angle
HT Length
ST Angle
ST Length
Rear Ctr.
Front Ctr.
BB Ht.
BB Drop
TT
Standover
M
430
604
6 7. 0
90
74.3
420
435
730
337
33
601
710
L
450
613
6 7. 0
100
74.3
450
435
752
337
33
622
713
XL
475
623
6 7. 0
110
74.3
490
435
781
337
33
650
720
1/14/16
Big. Versatile. Awesome.
8
.
HIGHTOWER 29
HIGHTOWER CC XX1 - $7799
- Santa Cruz CC Frameset, 135mm VPP Travel
- SRAM XX1 Drivetrain / Race Face Next SL Crankset
- RockShox Pike RCT3 Solo Air 140 Fork
- RockShox Monarch RT3 Shock
- Easton ARC 27/Industry Nine Hubs (110f/148r)
- Maxxis Minion 29 x 2.3 DHR2 TR (3C front)
Burgundy
Black
1/14/16
Big. Versatile. Awesome.
HIGHTOWER CC X01 - $6499
- Santa Cruz CC Frameset, 135mm VPP Travel
- SRAM X01 Drivetrain / Race Face Turbine Crankset
- RockShox Pike RCT3 Solo Air 140 Fork
- RockShox Monarch RT3 Shock
- Easton ARC 27/DT 350s Hubs (110f/148r)
- Maxxis Minion 29 x 2.3 DHR2 TR (3C front)
HIGHTOWER C S - $4599
- Santa Cruz C Frameset, 135mm VPP Travel
- SRAM GX1 Drivetrain / Race Face Aeffect Crankset
- RockShox Pike RC Solo Air 140 Fork
- RockShox Monarch RT Shock
- Easton AR 27/SRAM MTH Hubs (110f/148r)
- Maxxis Minion 29 x 2.3 DHR2 TR (3C front)
ENVE Upgrade +$2000
9
.
HIGHTOWER 27.5+
HIGHTOWER CC XX1 - $7799
- Santa Cruz CC Frameset, 135mm VPP Travel
- SRAM XX1 Drivetrain / Race Face Next SL Crankset
- RockShox Pike RCT3 Solo Air 140 Fork
- RockShox Monarch RT3 Shock
- Easton ARC 40/Industry Nine Hubs (110f/148r)
- Maxxis Rekon 3C (f)/ Ikon (r) 27.5 x2.8 EXO TR
Burgundy
Black
1/14/16
Big. Versatile. Awesome.
HIGHTOWER CC X01 - $6499
- Santa Cruz CC Frameset, 135mm VPP Travel
- SRAM X01 Drivetrain / Race Face Turbine Crankset
- RockShox Pike RCT3 Solo Air 140 Fork
- RockShox Monarch RT3 Shock
- Easton ARC 40/DT 350s Hubs (110f/148r)
- Maxxis Rekon 3C (f)/ Ikon (r) 27.5 x2.8 EXO TR
HIGHTOWER C S - $4599
- Santa Cruz C Frameset, 135mm VPP Travel
- SRAM GX1 Drivetrain / Race Face Aeffect Crankset
- RockShox Pike RC Solo Air 140 Fork
- RockShox Monarch RT Shock
- Easton AR 40/SRAM MTH Hubs (110f/148r)
- Maxxis Rekon 3C (f)/ Ikon (r) 27.5 x2.8 EXO TR
10
HIGHTOWER
.
HIGHTOWER CC CARBON
FRAMESET WITH
ROCKSHOX MONARCH RT3
$2,899
Available in
Burgundy or Black
1/14/16
Big. Versatile. Awesome.
11
HIGHTOWER
STANDARD FEATURES
-150mm RockShox Reverb 31.6
- Internal cable tunnels, RD & dropper
- 73mm threaded bottom bracket
- ISCG-05 Mounts
- Downtube Protector
- Molded CS Protector
- Hub Spacing: 148mm r/110mm f
Big. Versatile. Awesome.
HIGHTOWER
MARKETING/PROMO
- Rally of Patagonia Launch, Jan. 17-25
- Embargo Lifts, Feb. 2
- Online Ad Blitz/Takeover
- Print Ads in Spring
- Social, Web, Email Blitz
- In-store Materials
- Long-Term Reviews
- Santa Cruz-SRAM EWS Team
Big. Versatile. Awesome.
HIGHTOWER
FREQUENTLY ASKED QUESTIONS
Where in the Santa Cruz line does this bike fit?
The Hightower’s pedigree is closest the current Bronson with different wheels
What is required to change the bike between 29 and 27.5+?
A wheel set and the correct length fork (and a flip of the chip)
Does Santa Cruz plan on selling wheel/fork combo kits?
We have no current plans to do so
Can I just switch the wheels and chip setting and forget about the fork?
We recommend the wheel size-specific settings prescribed for best handling.
Big. Versatile. Awesome.
HIGHTOWER
FREQUENTLY ASKED QUESTIONS
Yeah, but what if I’m too lazy or don’t wanna buy a second fork?
We’d then suggest going with the 27.5+/150mm fork configuration as running
29er wheels work better with a longer fork than the other way around.
Alternately you could switch out the Pike’s air shaft to a longer or shorter airspring as needed.
Big. Versatile. Awesome.
HIGHTOWER
FREQUENTLY ASKED QUESTIONS
What competitor bikes are in the same class as the Hightower?
None, really but…
Evil - The Following
Specialized - Stumpjumper 29 & 650B+
Trek - Remedy 29
Scott - Genius 900
Big. Versatile. Awesome.
HIGHTOWER
FREQUENTLY
ASKED
QUESTIONS
Where did the name
Hightower come
from?
It’s our nickname for a
really tall member of our
Demo Team, Eric
Highlander. He’s 6’14”
and rides a really big
bike really, really well.
Big. Versatile. Awesome.
HIGHTOWER
Big. Versatile. Awesome.