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Read - SCA
3.2013 A MAGA ZINE FROM SCA ON TRENDS, MARKETS AND BUSINESS THE WAR OVER WATER Freshwater the most valuable commodity in the world rer e p s i h w e The hors called Tobbe) (is a man Ashes transformed into land New life for old by-products s of Lenn len tlook: SCA u O ough the thr Billy Allen and his daughter Grace. Papa talk Digging into the expectations of four new dads ss t Nil on • ar “What makes a good dad?” Pontus Höök Photographer, USA, dad to Olivia, 7 and Alicia, 2. Shape is a magazine from SCA, primarily geared toward customers, shareholders and analysts, but also for journalists, opinion leaders and others interested in SCA’s business and development. Shape is published four times a year. The next issue is due in January 2014. Publisher Joséphine Edwall-Björklund Managing Editor Marita Sander Editorial Anna Gullers, Ylva Carlsson, Inger Finell Appelberg Design Markus Ljungblom, Kristin Päeva Appelberg Printer Sörmlands Grafiska AB, Katrineholm Address SCA, Corporate Communications, Box 200, 101 23 Stockholm, Sweden. Telephone +46 8 7885100 Fax +46 8 6788130 SCA Shape is published in Swedish, English, Spanish, German, French, Dutch and Italian. The contents are printed on GraphoCote 90 grams from SCA. Reproduction only by permission of SCA Corporate Communications. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily reflect the views of the editors or SCA. You can subscribe to SCA Shape or read it as a pdf at www.sca.com. Address changes can done at www.sca.com/subscribe or by e-mailing [email protected] 3.2013 A MAGA ZINE FROM SCA ON TRENDS, MARKETS AND BUSINESS THE WAR OVER WATER Freshwater the most valuable commodity in the world whisperer The horsecalled Tobbe) (is a man Ashes transformed into land New life for old by-products s of Lenn len tlook: SCA Ou ough the thr Digging into the expectations of four new dads try to ride a tricycle, that is usually a bad idea. Don’t throw water balloons when there are other adults around. You may hit one of them. No matter what, live in the moment, the moments might not come back. Daniel Dasey Writer, Sweden, dad to Gabriella, 4 and Benjamin, 2. Being a good dad is spending time with your child. Whether it’s making half an hour each evening to read a good-night story or teaching your little one how to make pancakes in the kitchen, experienced dads know their children value nothing more highly than contact with – and interest from – their parents. Putting down the smart phone, forgetting about work for a while and making yourself available to your kids is an investment. Contributors SCA’S SOCIAL MEDIA SITES Youtube.com/ SCAeveryday shows commercials and videos from SCA’s press conferences, presentations and interviews with executives and employees. Slideshare.com/ SCAeveryday is for investors and analysts, who can download presentations from quarterly reports and annual general meetings. Facebook.com/SCA is intended to attract talent, engage users and provide information in a way that complements sca.com. Scribd.com/ SCAeveryday makes some 50 publications available, including SCA’s sustainability report, its Hygiene Matters report and Shape magazine. Billy Allen and his daughter Grace. Papa talk ss t Nil on • ar Cover photo: Pontus Höök 2 SCA SHAPE 3 2013 A good dad shows his kids love and respect. He guides them carefully through life while letting their personality blossom. It is important to have fun along the way. Make sure you have the right level of childishness, not too much, not too little. Don’t Twitter.com/SCAeveryday provides continious communication from SCA with a focus on sustainability. Instagram/SCAeveryday SCA photos from all across the globe. CONTENTS 06. The ripple effect Freshwater is a scarce commodity. Access to clean an water waaate w teer iss ter quickly becoming the next big challenge for the world orrlld ec eeconomy. conom onoom on myy.. 14. Giddy-up! Tobbe Larsson has a special affinity for horses. Hee uus uses ses es w words oorrds ds and common sense instead of a whip. 22. From the ashes Waste products like ash and sludge are being usedd to build roads and create new land. 26. Daddy dearest Becoming a parent changes your life. Meet four dads ads di ad ddiscussing issccussi usssiing us ng the magic of fatherhood. 32. Window to the past In the 1950s, photographer Lennart Nilsson documented meenntteed sawmills and plants along Sweden’s Gold Coast. ALSO... 40 A TISSUE BRAND caring for elephants 12 HOURS with Kristy Chew – page 38 SHAPE UP pages 20–21 NEWS FROM SCA pages 40–43 F E L I X ODE L L /L I N K I M AG E DO YOU KNOW... … how Team SCA did at the ocean race Rolex Fastnet? Find out on page 4. SCA women triumphant TEAM SCA beat the Abu Dhabi Ocean Racing team on corrected time in the Rolex Fastnet Race in August. Abu Dhabi is one of the competitors in the next Volvo Ocean Race. “It was really cool to match up with the Abu Dhabi boys,” says Sophie Ciszek, part of SCA’s all-female crew. “I think we did pretty well against them despite them having both a larger crew and bigger spinnaker. But this was a good result for our first race despite pretty tricky conditions.” Richard Brisius, managing director for Team SCA, was pleased after the race: “This was our fi rst big training goal and happily we achieved our objective. This is just the fi rst step of our journey, and now the debriefi ng process begins. We will take the lessons from this race back to Lanzarote, our training base, and continue to work on the program.” Team SCA at the finish of the Rolex Fastnet Race in Plymouth, England, August 14, 2013. 4 SCA SC CA C AS SHA SHAPE HA HAPE AP PE E 3 20 2013 201 2 01 0 13 PHOTO: RICK TOMLINSON UPDATED Business news from SCA SCA Sustainability Report 2012 SCA to make an offer for Vinda Tree planting project awarded SCA HAS DECIDED to make a public cash A BRASILIAN tree planting project, SCA’s offer for the Chinese tissue company Vinda. The offer is conditional on SCA achieving an ownership share of Vinda in excess of 50 percent. SCA is currently the second largest shareholder of Vinda, which is listed on the Hong Kong Stock Exchange. SCA will offer HKD 11.00 (SEK 9.29) per share, corresponding to a premium of approximately 34.5 percent based on the average closing price over the past 30 trading days. The offer corresponds to a market capitalization of approximately SEK 9.4 billion for all shares in Vinda. SCA became a part owner in the tissue manufacturer in 2007, and currently has a 21.7 percent holding in the company with two representatives on its Board of Directors. Vinda is the third largest tissue company in China, the world’s second largest tissue market. In 2012, Vinda’s sales rose 26 percent and amounted to approximately SEK 5 billion. The company’s operating margin was 12.9 percent. Velvet tissue ‘Three Trees promise’ has been honored with two prestigious international CSR Excellence Awards. Four million new trees have been planted in Brazil thanks to SCA’s UK Tissue brand Velvet and the ‘ThreeTrees promise’. SCA is funding the planting and growing of indigenous trees through its partnership with the ethical forestry company Amata. The annual awards are organized by PPP – Partners in Protecting the Planet – a group of businesses that encourage the positive impact of businesses on their staff, suppliers, communities and environment. “The king of toilet paper, darling of the markets” French newspaper Le Monde in July, describing SCA. Investment in softwood products AN AGREEMENT has been signed for SCA Timber Supply UK to provide a range of planed softwood products to the Travis Perkins Group, starting in 2014. “We will be investing immediately £5 million in new facilities on Humberside, dedicated to producing builders’ merchant products,” says Anders Ek, Acting Managing Director SCA Timber Supply UK. The Travis Perkins Group is Britain’s largest builders’ merchant. BEST SUSTAINABILITY REPORT SCA HAS produced the best sustainability report on the Stockholm Stock Exchange. This was the conclusion of the environmental news magazine Miljörapporten, which examined all 58 companies on the Stockholm Stock Exchange’s Large Cap list. SCA took first place for its sustainability report, which according to the jury links the company’s business strategy with stakeholders’ views on the challenges of sustainability. The jury felt that SCA’s sustainability report makes a clear connection between sustainability, business benefit and social responsibility. “For those who ask what is the purpose of sustainability reports and whether they have any purpose at all, the report from SCA is a clear proof of how companies can turn mandatory reporting into strategically effective sustainability measures,” the jury concluded. SCA SHAPE 3 2013 5 FOCUS: WATER The growing water challenge text SUSANNA LINDGREN photos GETTY IMAGES Access to clean water will be the next big challenge for the global economy. There simply isn’t enough freshwater. Population growth, urbanization and climate change are about to make water the most valuable commodity in the world. Water has become the new oil. 6 SCA SHAPE 3 2013 S CARCITY OF WATER may seem odd on a planet where 70 percent of the surface is covered by water. However, 97.5 percent of all the water on earth is seawater. Most of the remaining 2.5 percent is frozen in glaciers or the polar ice caps, while lakes, rivers and other surface water account for only 1 percent of the potentially usable freshwater. UN figures show that water scarcity already affects most continents and more than 40 percent of our planet. “If all the water in the world would fit into a 10-liter container, all the accessible freshwater in our rivers and lakes would fi ll a one-milliliter measuring spoon,” says Gustaf Olsson, a professor in Industrial Automation at Lund University in Sweden. In recent years he has focused his research on how water scarcity brings to light the confl icting interests competing for water. By 2025, the United Nations estimates, 1.8 billion people will be living in regions with absolute water scarcity, and by 2050 more than 2 billion people in 48 countries will lack sufficient water, which makes the question of water access even more pressing. SCA SHAPE 3 2013 7 WATER “It’s no longer energy that’s our biggest challenge – it’s water. Water has already become our new oil.” Gustaf Olsson High water on the Rhine in Cologne, Germany 8 SCA SHAPE 3 2013 There are two main reasons for the increasing water scarcity: climate change and the growing world population. We can already see the impact of climate change in more extreme weather conditions. In southern Europe and the western United States, rivers are running dry in the summer, while central Europe has recently experienced the worst flooding in decades. India is seeing plenty of rainfall, but the water is falling so intensely that it can’t be managed properly, and in eastern Asia the monsoon can no longer be predicted. “We see more rain, more flooding and more and longer droughts, which most likely are connected to global warming,” Olsson says. With the world population increasing by about a million people each week, the water challenge is not getting any smaller. The growing numbers of people, most of them concentrated in the cities, will need both water and sanitation. These needs, combined with improved standards of living in many parts of the world, will inevitably lead to greater demand for energy. “All types of energy require water, for exploiting, extracting, refi ning or processing,” Olsson points out. “This creates a conflict. Most people realize that it takes a lot of energy to treat and pump water, but they don’t necessarily see how much water is required to create the energy for doing it.” Olsson points to the construction of two of the world’s largest coal-fi red thermal plants in South Africa. “Of course the country needs energy, 47% By 2030, 47 percent of the world ‘s population will be living in areas of high water stress. The increase will mainly occur in developing countries, which already have limited access to adequate sanitation facilities. World Water Development Report, WWDR, 2012 SCA SHAPE 3 2013 9 Three-quarters of the freshwater in the world is used for agriculture. 70% Global population growth predicts an increase in food demand of 70 percent by 2050. Increasing agricultural input will substantially increase both water and energy consumption, leading to increased competition among water-using sectors. UNESCO but the energy company h has water priority no matter what,” he says. “The “T extraction of the coal will have a huge impact on a river, something that will affect everyone living in the area. All the time we have to consider rising conflicts. For example, in order to extract gas and oil in dry areas in the US Southwest, large volumes of water have to be trucked or pumped from deep underground. This creates both a large carbon footprint and severe competition with agriculture.” CONFLICTING INTERESTS over water are noth- ing new. Turkey, Syria, Iraq and Iran have argued for years over the use of the water in the Tigris and Euphrates rivers. Africa has seen increased tensions surrounding the use of the water in the River Nile. “During the droughts in the US in 2012, harvests failed,” Olsson says. “In five weeks the price of corn increased by 40 percent, which created two types of complaints, those who complained about rising ethanol prices and those who saw the price of food increase – another example of conflicting interests.” Water resources impact almost all aspects of the economy: health, food production, industry and sustainable development. With increasing water scarcity, the issues of water, energy and food have to be addressed in an integrated manner. “Water must have a price,” Olsson says. “The problem is that we don’t seem to see the value of water. In most places there is no relationship between prices and access to drinking water. Every human being needs between 20 and 25 liters per day 10 SCA SHAPE 3 2013 “Water must have a price. The problem is that we don’t seem to see the value of water.” Gustaf Olsson for their personal needs. That should be a human right. But it’s not a human right to waste water. It’s not a human right to wash your car when you live in the desert. Even so, water is cheaper in Las Vegas, where there is a shortage of water, than in Sweden where it is plentiful.” Many countries have already imposed progressive water charges. In China, Greece and Malaysia, for example, the last cubic meter costs more than the first. “If you don’t put a price on water there is no incentive for saving,” Olsson says. “Three-quarters of the freshwater in the world is used for agriculture, and in many places it isn’t used wisely. In the American Midwest the groundwater is so low that you have to pump it more than 100 meters. In parts of India the groundwater is sinking by 10 meters per year. There is surface water in the rivers and lakes, but it is so badly polluted that it can’t be used even for irrigation. That’s not sustainable.” Aquifers are replaceable, but the water deep down takes hundreds of years to replenish. There are only three ways to increase access to freshwater, Olsson says: drill even deeper to access groundwater, treat contaminated water or desalinate seawater. According to the International Desalination Association, more than 300 million people rely on desalinated water for their daily needs. Some of the biggest plants are located on the Arabian Peninsula. “It’s no longer energy that’s our biggest challenge – it’s water,” Olsson says. “Water has already become our new oil.” FOCUS: WATER Water matters especially in Mexico Water matters. Every year millions of cubic meters of water pass through SCA’s paper mills around the world. Paper production requires a lot of water and SCA has established ambitious water targets to use it as intelligently and sustainably as possible – especially in countries like Mexico, where water really matters. ATER PLAYS an important role in nearly every step of the paper manufacturing process. SCA uses about 210 million cubic meters of water annually at its plants around the world. Water is used to transport fiber during the paper production process and as cooling water, with the breakdown between the two being 60–40. The cooling water has little or no impact on SCA’s W water footprint. It’s the process water, the main part of the other 60 percent, that has been the focal point for the environmental department at SCA for many years. This water is being treated before emitted. “Our main target is to reduce both the amount of water we use by employing new and more environmentally sound techniques, and to make sure the effluent is cleaned and treated in a sustainable way,” says Patrik Isaksson, vice president for environmental affairs at SCA. By using globally acknowledged methods from the World Resources Institute in combination with internal assessments, SCA has identified nine sites in six geographic areas of water shortage. The Sahagún tissue paper mill in Mexico is located in one such water-stressed area. “Our mill in Sahagún is situated next to Mexico City’s metropolitan area, where water is scarce “Our main target is to reduce both the amount of water we use by employing new and more environmentally sound techniques. Patrik Isaksson Part of the waste water treatment process which allows great savings on the use of fresh water in the Sahagún plant. PHOTO: ADRIÁN MEALAND SCA SHAPE 3 2013 11 FOCUS: WATER Plant manager Roberto Deleón and his team has managed to reduce water usage from 25 to 18 cubic meters per ton of paper produced. and therefore expensive,” says Roberto Deleón, plant manager at Sahagún. Sahagún, inaugurated in the beginning of 2011, is the newest of all SCA plants worldwide. It was a turnkey project and came with a standard waterhandling system, and several measures have been taken to reduce the amount of freshwater it uses. “Once we had stabilized production, the idea was to optimize efficiency and the use of water,” Deleón says. “Initially we used 25 cubic meters of water per ton of produced tissue.” IF ENVIRONMENTAL CONCERNS weren’t enough, the cost of water would be sufficient incentive to reduce the amount of water used. With each cubic meter of water costing 12 pesos (94 US cents), the price of water per ton of paper was nearly 24 US dollars. For each reduction of one cubic meter of water per ton of paper produced, the annual savings amount to nearly 60,000 dollars. “We were using a considerable amount of water in the deinking plant, where the recycled paper we use is made into pulp,” Deleón says. “By closing one design loop we could reuse water from the second stage of the papermaking process for pulp making.” 12 SCA SHAPE 3 2013 90% Improved sanitation and safe drinking water would reduce diarrhea by nearly 90 percent. WHO Through this action, and by closing the loop in the vacuum systems in the plant, Deleón and his colleagues managed to reduce water consumption from 25 to 18 cubic meters per ton of paper produced. A third action – closing the loop on the sealing system for all pumps in pulp production as well as in the paper machine – further reduced consumption to 15.7 cubic meters per ton “Our final target is 10 cubic meters per ton in 2016,” Deleón says. “To reach that we have to start dealing with circulation rates and ionic charges, which technically is more challenging, but we will get there one step at a time.” By the end of 2012, Sahagún had reduced its §water consumtion by 15 percent. The plant has its own water treatment plant, using a biological system to reduce the organic content in the effluent water. This means that the Sahagún plant already meets the challenging new water targets set up by SCA, which say that all pulp and paper mills should be provided with mechanical and biological treatment of wastewater by 2015. Of the Group’s 40 pulp and paper mills, 38 have installed and 1 is in the process of installing biological effluent treatment plants. WATERSTRESSED REGIONS ADRIÁN MEALAND WATER FOOTPRINT ACCESSIBLE WATER RESOURCES are distributed extremely unevenly between regions, making their use a local issue, unlike climate change, which is a global issue. Reducing water usage in a region with good access to water does not improve the situation in regions with water scarcity. Most SCA mills, corresponding to 97.5 percent of the Group’s water use, are located in areas with adequate access to water. SCA has decided to focus water-saving efforts in regions experiencing water scarcity, and the Group has set a target to reduce usage in water-stressed areas by 10 percent by 2015, with 2010 as a reference year. Although SCA’s water usage in the identified countries and regions – Italy, Spain, Mexico, Colombia, Australia, and the southwestern US – only accounts for 2.5 percent of the company’s overall usage, planned reductions will make a big difference locally. By year-end 2012, water usage in these regions had declined by 3.4 percent. Former Georgia-Pacific sites are not included in the water usage target. These will be surveyed in 2013. T H E WA S H I N G T O N P O S T A WATER FOOTPRINT MEASURES the total water used to produce goods and services by an individual, business or nation. For example, to produce one kilogram of beef you need 10,000 to 20,000 liters of water. The average world citizen consumes 1,564 cubic meters of water per year. In the US the average consumption is 2,895 cubic meters. A water footprint’s impact depends on where the water is extracted and when. If it comes from a place where water is already scarce, the consequences for freshwater habitats, species and livelihoods can be severe. Source: WWF In SCA’s view, the value of the water footprint at the product level is complex and difficult to make comparable because access to water varies dramatically around the world. What may be regarded as high consumption in one location could be entirely negligible in another. The number of people living in water-stressed areas is rising, and developing countries are affected the most. SCA SHAPE 3 2013 13 10 QUESTIONS 14 SCA SHAPE 3 2013 Calling all horses Tobbe Larsson travels the world with his horses, performing to huge audiences in arenas like Wembley Stadium in London and the Stockholm Globe Arena. Relying on words instead of whip and stirrup, he manages to control the animals completely. text JONAS REHNBERG photos STAFFAN JOHANSSON SCA SHAPE 3 2013 15 10 QUESTIONS “I’m such a bad loser that I don’t participate in activities I can’t be sure of winning.” Tobbe Larsson Name: Tobbe Larsson Age: 38 Lives: In a vicarage built in 1863 in Sjörup, Skåne, in southern Sweden. “I can read and interpret their signals and communicate with them by using body language as well as my voice.” 16 SCA SHAPE 3 2013 W hat’s so special about horses? Humans and horses have a shared history. For thousands of years they have carried us through battle, hunting and exploration, and this has created a unique bond between us. They are universal creatures and they all speak the same language no matter where they’re from. You can communicate with a horse from any country or background if you know how to do it – wild horses, too. In areas like Spain and the Middle East, there’s a tremendous pride in owning a horse. It’s a bit odd that it has become almost exclusively a girls’ hobby in Sweden but in no other country. The biggest Swedish magazine about horses even changed its name to Penny Girl recently. The fact that horses became my favorites is more of a coincidence. We lived in the countryside, not on a farm but in an ordinary house. I had animals of almost every kind there is, from guinea pigs and dogs to stick insects, and I got my own horse when I was seven. Can you talk to them? – I can read and interpret their signals and communicate with them by using body language as well as my voice. There’s really nothing dramatic about it. It’s like training a dog. In the past, the horse was a member of the household, just as dogs still are, and if you couldn’t control your horse back then, you ran the risk of being killed in combat. The fact that I’m dyslexic contributes to my affi nity with animals, since communication with them is based on means other than the written word. To me it was liberating to learn that communication beyond writing and speaking was possible. Your main passion lies in so-called freedom training. What’s that? – It’s about controlling a loose horse without riding it and barely touching it, relying instead on communicating with your personality, your eyes, voice, movements and body language. If you ride it, you can always exert physical pressure to have your way, but not in freedom training. You also get very attached to freedom horses, because you have developed a very special bond without which you couldn’t control them so precisely. Do horses really enjoy being trained? – With freedom training, there’s not a chance they would follow my instructions if they didn’t enjoy what they were doing, since I cannot exert any physical pressure. They also wouldn’t put up with being on tour for eight months with up to five shows every weekend if they didn’t think it was fun at all. But you have to design “tricks” that the horse can pull off -– if it’s too difficult for them, they get tired. On the other hand, they beam with pride when they succeed. A horse that understands what you want it to do, and is able to do it, is a happy horse. Can anyone who copies your moves control the horses in the same way? – No. Sometimes someone from the audience joins me in the ring to emulate my moves, but the horse just turns to look at me like, “What’s going on here?” How should an amateur communicate with a strange horse? – Basically, horses are nice, friendly animals. They are not naturally aggressive and don’t want to attack you, but be careful not to stand in the wrong place. A horse weighs half a ton and can easily hurt you. When playing with each other, horses may be quite rough, biting and kicking, but humans are too fragile for that, even if we wear a helmet and a vest. Show respect but not insecurity or fear. Don’t be pushy. Let the horse make the fi rst move, then let it follow you. It’s a herd animal. I heard you are friends with the crown prince of Dubai? – Yes, he frequently comes here for horse training. I go down there a couple of times every month. You have your own television show. What’s it about? – “Pony Emergency” is about horse owners who are unable to handle their horses. Often the 10 QUESTIONS Tobbe Larsson has a special affinity for horses, dating from when he got his first one at age seven. reason is that they have focused so much on training for contests that they forget the importance of everyday activities and learning the basic but necessary commands. Spend a lot of time with your horse and get to know it. Despite your equine skills, you have never entered a professional competition. Why? – I’m such a bad loser that I don’t participate in activities I can’t be sure of winning. It’s odd that I’m actually less nervous when performing in huge arenas than I am before a smaller crowd. Perhaps it’s because one can’t really see the individuals in an arena like Wembley, which is so huge that I ride a golf cart to the stage. Have you ever wanted to train other animals? – No. I have a dog, but it can’t do anything on command. 18 SCA SHAPE 3 2013 COZY IN THE STALL SCA has developed stall bedding pellets for horses made of pure sawdust. When moisture is added to the pellets, they expand to 2-3 times their original size, quickly disintegrate into sawdust and provide a soft but stable, as good as dust-free bedding surface in the stall. The bedding product has also demonstrated highly positive results for horses previously suffering from pressure sores. Tobbe Larsson is an ambassador for SCA’s stable pellets, which he also uses for his horses. “It’s important to me that my horses enjoy a comfortable and healthy environment, and I want my stable to be light, fresh and easy to manage,” Larsson says. The pellets provide the horses with a soft, cozy bed on which to rest. They are a completely natural product with no artificial additives. Stall bedding pellets are available for delivery throughout the Swedish mainland. Tout ce que vous aimez chez Lotus Professional® se retrouve maintenant chez Tork® Lotus Professional devient Tork. Vous trouverez vos produits d’hygiène Lotus Professional habituels avec de nouveaux noms et emballages Tork. En tant que société leader dans les produits d’hygiène, Tork partage le même engagement à comprendre vos besoins afin de vous rendre la vie au travail étonnamment simple. Pour en savoir plus, visitez www.tork.fr SCA HYGIENE PRODUCTS AFH Professional Hygiene Europe Roissypole le Dôme - Bât 7 95761 Roissy CDG Cedex France SHAPE UP Check out what’s happening outside SCA SCA. Living art WALLS DON’T have to be boring. A grow- P H O T O : PAT R I C K B L A N C A R H I T E C T : J E A N N O U V E L ing trend features “green walls” – plants as vertical gardens. Creating leafy green indoor walls affects our minds and sense of well-being. Some experts say that people work better, are happier and don’t suffer from as much stress when surrounded by plants. At a workplace the plants also help clean the air. The master of vertical gardens is French botanist Patrick Blanc, who wants plants and buildings to live in harmony. One of his best-known works is the living wall at the Musée du Quai Branly in Paris. Blanc’s Vertical Garden System can be implemented anywhere, indoors or outdoors, and in any climatic environment. www.verticalgardenpatrickblanc.com Simple water solutions for the poor PETER MORGAN, a marine biologist and sanitation innovator from Zimbabwe, has been named the winner of the 2013 Stockholm Water Prize. The committee awarding the prize cited his work in protecting the lives and health of millions of people through improved sanitation and water technologies. Morgan has invented a wide range of simple, smart and low-cost water and sanitation technologies, used today by millions of people worldwide. “Many currently existing solutions to provide clean water and sanitation are unaffordable, impractical and out of reach for the world’s poorest people,” the Stockholm Water Prize Committee said 20 SCA SHAPE 3 2013 in its citation. “As a result of Dr. Morgan’s pioneering work to develop practical water and sanitation technologies for those most in need, countless communities now enjoy safer water, a cleaner environment and quality of life.” Local communities can use Morgan’s solutions to build and sustain themselves. For each of his technologies, he has also developed a wide range of training and educational materials that enable local practitioners to install, maintain and improve Peter Morgan them. Estrogen can prevent infections Recycling all around Back to the future: old newspapers return to their roots as logs. NewspaperWood is a material invented by the Dutch designer Mieke Meijer. The process takes newspapers, which are made from wood, and reconstitutes them into logs that can be cut, milled and sanded like ordinary wood. When a NewspaperWood log is cut, the layers of paper appear like wood grain or the rings of a tree. The product is licensed by the Dutch design studio Vij5. www.vij5.nl/KrantHout_S_EN.html Did you know that …women are significantly more likely than men to recommend a restaurant based on messages from environmental causes or charities* *According to a joint research study between SCA and the US National Restaurant Association. Robots for hygiene care A JAPANESE SHOWER ROBOT could make it easier for old or disabled people to manage their hygiene without assistance. The user lies downs in a shower compartment and is washed by the robot, which adjusts the sprinkles to the person’s shape and size. Robots might be a solution for dealing with the world’s growing elderly population. Today toilets are available in some countries that help to wash people who are incapable of using toilet paper. Estrogen stimulates the production of the body’s own antibiotic. It also strengthens the cells in the urinary tract, according to a new study from the Karolinska Institutet in Sweden. Urinary tract infections are among the most common diseases, affecting over half of all women at some point in their lives. The new results show that estrogen supplements may help menopausal women ward off recurrent urinary tract infections. 2.5 billion people in the world did not have access to adequate sanitation facilities at the end of 2011. That is 36 percent of the world’s population. Sanitation is scarcest in subSaharan Africa, Oceania and South Asia. Source: www.unicef.org SCA SHAPE 3 2013 21 TECHNOLOGY ÖSTRAND PULP MILL GREEN LIQUOR DREGS ASHES ORTVIKEN PAPER MILL FROM ASHES Former waste products like ash and sludge from forestry mills become new roads and help to build new land. text ULF WIMAN illustration NILS-PETTER EKWALL 22 SCA SHAPE 3 2013 SHES AND OTHER by-products from a pair A of SCA pulp and paper mills will help to create new land needed by an SCA sawmill as part of a 10-year-long project that began in 2012. The effort involves using the residue products to fi ll in an area of the sea equivalent to 15 professional soccer pitches. Each year, the Swedish paper and pulp industry produces about 200,000 tons of boiler ash and 220,000 tons of a waste product called green liquor dregs (GLD). Both of these products can be TUNADAL SAWMILL to new land used on an industrial scale to create land where none existed before, according to Patrik Halling, SCA vice president for technology. “We have done this successfully at SCA’S Ortviken paper mill and Östrand pulp mill, and are currently involved in a large project at SCA’S Tunadal sawmill,” Halling says. The Tunadal sawmill is located near Sundsvall on the Baltic coast, 380 kilometers north of Stockholm. The project will create 100,000 square meters of land in the Alnö strait that the Green liquor dregs from Östrand pulp mill and boiler ash from Ortviken paper mill from the new land area needed to expand the business of Tunadal sawmill. sawmill needs for storing timber and for future expansion. Since November 2012 the mill has seen a continuous stream of heavy trucks, each with a 30-ton load of rocks used to construct an 860-meter-long pier. The pier, built with 750,000 tons of rocks, will mark off the new land. To ensure its stability, a ditch six meters deep and 30 meters wide has been dredged in the clay sea bottom. As project manager Magnus Jinnerot of SCA explains, “It is technically complicated to fi ll SCA SHAPE 3 2013 23 TECHNOLOGY PROCESSING WASTE PRODUCTS Almost 1 million tons of ash, green liquor dregs (GLD) and sludge from SCA’s Ortviken paper mill and Östrand pulp mill will be used for building new land for the Tunadal sawmill. The ash from the Ortviken mill is the result of forest industry by-products such as bark and chips that are burned to produce steam and hot water for production and heating. The sludge is a waste product from the mill’s paper coating process. At Östrand a process for recovering chemicals produces the GLD, while the ash is a biofuel boiler residue product. The project at Tunadal sawmill will create 100,000 square meters of land that the sawmill needs for storing timber and for future expansion. rock on a poor foundation, especially when you don’t see what you’re doing. We had to constantly use sonar.” Once the pier has been finished and sealed, the second phase will start in late summer of 2013. Each year for the next 10 years, the newly produced lagoon will be filled with some 26,000 tons of ash and 10,500 tons of sludge from the Ortviken mill, and with 10,300 tons of ash and 22,500 tons of GLD from the Östrand mill. Jinnerot says the mix of ash, GLD and sludge works well as construction material. “Once it’s in the water, it becomes so stable that the sawmill can build roads and lighter buildings such as warehouses on top,” he says. LAND BUILDING in water is time-consuming and complex, but SCA calculates that it is still better than transporting the waste products for disposal. And it creates land required to expand its businesses. “This method brings several advantages,” 24 SCA SHAPE 3 2013 “We get the land that we need and don’t have to pay fees for putting the waste products in a dump.” Magnus Jinnerot, SCA Jinnerot says. “We get the land that we need and don’t have to pay fees for disposing the waste products. And as both Ortviken and Östrand are close to Tunadal, we avoid long, costly transports, making it a more eco-sound solution to boot.” If it was purer, the ash could be used to produce concrete. Other possible uses considered were forest fertilization and road construction. But the volumes required in these applications are relatively small, so much of the waste would still have ended up in waste facilities. Ever-tougher environmental regulations and taxes have driven the search for sustainable and cost-effective ways to recycle these residuals. SCA had considered various ways of disposing of the waste products from the Ortviken and Östrand mills, an estimated 73,000 tons in 2014. “On average, Ortviken alone produces 70 tons of ash every day of the year,” Halling says. “Given the costs and environmental issues, we decided that building land at Tunadal was the best solution.” FEATURE 26 SCA SHAPE 3 2013 MARKET The magic of fatherhood “Seeing my wife hold our daughter for the first time was my most special moment.” BECOMING A PARENT changes your life forever. Children not only give you lots of joy, but they also provide you with a lifetime of parental worry. Shape met with four new dads from four parts of the world to talk about fatherhood. Traditions vary throughout the world, but no matter where you live the magic moments seem to be the same. text DANIEL DASEY AND ANNA GULLERS photos PONTUS HÖÖK AND SVANTE ÖRNBERG Billy Allen SCA SHAPE 3 2013 27 MARKET “The first night was by far the most nerve-racking.” Billy Allen What were your expectations before the arrival of the baby? I always wanted to be a dad and a young dad. The big expectations were how my wife and I were going to work on keeping our relationship going and try to take care of our baby. We knew that we were going to get a lot less sleep and not so much time for activities and date nights and things like that. Did anything in particular take you by surprise? One surprise was the fi rst two nights in the hospital, how nervous I was. As much as you read that your baby can’t be broken, you’re watching her every second. The fi rst night was by far the most nerve-racking. Another thing we didn’t expect was that we got nervous around nighttime, because all worries kind of got magnified and we had to make sure she was sleeping. Anything you would have preferred to know before the arrival of your child? The nice thing in our day and age is we have phones and computers and iPads. If we want to know something we Google it. Rather than worrying about it or calling a doctor, you just look it up on the Internet and go, “Okay, my baby is doing what normal babies do.” Did you and your partner attend any parental education before the birth? We did a Lamaze class a birthing class and we also did an infant-care class. It’s run by a nurse in Albany who’s been in labor and delivery for years, and that helped ease our minds about a lot of things. It answered our questions about car-seat safety and things like that. What would you say is the biggest challenge as a parent? So far the biggest challenge has been trying to stay healthy and eat healthily. We were both division-one college athletes, so we like our exercise. Another challenge is just trying to keep her happy. Sleeping is one of the bigger challenges, but she’s already doing pretty well at that. What characterizes a good dad? For a new dad, encouraging your wife or the mother of the baby is important. There’s not a lot I can do at this stage with the baby, but you 28 SCA SHAPE 3 2013 USA Name: Billy Allen, 25 Family: Wife Cait, baby daughter Grace born in March 2013 Lives: Delmar, New York, USA (near Albany) Hobbies: Sports, working out, cooking can be there for your wife, be encouraging. And you can be tender with the little one. Most dads are so rough and tough, so you can just be tender and quiet. What do you want to convey to your child? We’re very religious, so that’s a big part, a huge goal in our eyes. Education is key, and hard work. Those three things will get you a long way in life. Christian values and morals that’s what we most want to convey, and the other things will follow. Have you been on parental leave? How long? I’m a graduate student, so I do research and go to school. I took about a week and a half off from school. My wife was off for eight weeks, so I didn’t need to take off too much time. But since then my wife has gone back to work, and I’ve taken in total two days off to stay home and watch the baby. Which part of childcare do you actively take part in? Right now it’s mostly supporting the mom. She does the majority of the work, but I change diapers. When I’m at home with the baby all day, I’ll do everything. We have bottles to give to her with milk. At night when the baby’s up for more than 20 or 30 minutes and can’t get back to sleep, I’ll get up and take her into another room and try to get her to sleep so her mom can get some sleep. What’s a magic moment for you as a parent? Seeing my wife hold our daughter for the first time was my most special moment. It was very emotional. There’s a little baby you get to have. We asked everyone to get out of the room so we could meet our daughter. SWEDEN Name: Simon Nordlund, 33 Family: Anita Buczko (partner), Samuel 6, Rebecca 3, Alexander, born in March Lives: Lerum, Sweden Hobbies: The family, nearby activities, soccer, golf. “The biggest challenge is living up to your vision.” Simon Nordlund What were your expectations before the arrival of the baby? That life would continue as before. I thought I knew what being a parent involved, but both my life and attitude changed at once. Did anything in particular take you by surprise? That the baby slept so much at fi rst. I imagined crying and sleepless nights. Instead, life was dominated by lots of sweet moments and closeness. Anything you would have preferred to know before the arrival of your child? No, I don’t think you need that much information. A parent experiences constant change, which I’ve now realized will continue throughout childhood. Did you and your partner attend any parental education before the birth? No. What would you say is the biggest challenge as a parent? Living up to your vision. You also have to realize daily that you have an enormous responsibility, while you also have to be able to enjoy the moment and make the most of being a dad. What characterizes a good dad? Being sensitive to the child, coping with the blows of parenthood. You have to allow yourself to “let go” of the child so that they can explore and find their own way. Acting consistently so that the child feels secure in having someone to rely on. What do you want to convey to your child? Being open to change and curious about life, as well as showing respect for others. Nothing is constant people age and die, and situations change. Have you been on parental leave? How long? Yes, with the fi rst two children. The plan is to be at home for six months with Alexander when he starts preschool. I’ll be the one settling him into preschool. Which part of childcare do you actively take part in? Everything except breastfeeding! What’s a magic moment for you as a parent? Receiving a smile that demands nothing in return. Coming home and talking to the child and feeling unconditionally that “this is going to be fine, Dad loves you.” SCA SHAPE 3 2013 29 FEATURE MARKET “Instead of buying pink-andwhite dresses I had to spend hours with a crying baby.” Maxim Barkov What were your expectations before the arrival of the baby? I had no clear idea what I was about to face. I was expecting new responsibilities, and I took that very seriously. But since I knew our first child would be a boy, I was already thinking how I could share my experiences, like doing sports and all kinds of male stuff. With Polina it was different. I knew that the first year with the baby means lots of sleepless nights, putting your own wishes aside. Doing simple things is enough, like just relaxing in the evening or doing nothing on the weekends. Knowing we were expecting a girl, I thought about buying dresses and decorating the room in pink. I felt pretty confident, as I considered myself an experienced father who knew how to change a diaper and rock the baby to sleep. Did anything in particular take you by surprise? Every child is unique and special. You never know how different your life will become. Polina’s behavior was very different from her older brother’s, so the whole family had to adapt to her temperament, which was much more demanding. Instead of buying pink-and-white dresses I had to spend hours with a crying baby while trying to check my son’s homework. Anything you would have preferred to know before the arrival of your child? I thought I knew everything. Now I understand that we don’t manage our babies they manage us. Did you and your partner attend any parental education before the birth? My wife did. That was a requirement of the hospital where she wanted to have our daughter. As for me, I focused more on how to prepare our son, who used to be the center of the family, for the arrival of his new sister. When parents are expecting a new baby they concentrate on it so much that the older children in the family may feel less loved. Staying attentive to the older children is no less important than being prepared for the new baby. 30 SCA SHAPE 3 2013 RUSSIA Name: Maxim Barkov, 39 Family: Wife Marina, son Ilya, 10 and daughter Polina, 2 1/2 Lives: Moscow, Russia Hobbies: Sports, travel, photography, painting, home improvement. NEW GLOBAL BABY BRAND PLATFORM SCA has launched a new global baby brand platform Love Every Moment. The concept includes brand positioning, communication platform and pack design. A global toolkit of launch assets has been created, ranging from tv commercials and print to digital and PR elements. The brand platform is now being rolled out globally, starting with Russia and the Nordic countries spring 2013. What would you say is the biggest challenge as a parent? To be able to change completely the way of life you had before. Once you have a child, your life doesn’t belong only to you. You have to learn how to share and give instead of just take. What characterizes a good dad? A sense of responsibility, the ability to pass on experience and the readiness to educate your children. What do you want to convey to your child? I would like to teach my children to be attentive to other people’s needs, overcome life’s difficulties and be willing to excel in all kind of activities. Have you been on parental leave? How long? No, in Russia there’s a more traditional approach where the mother stays home and takes care of the baby. Men should go on hunting and protecting the family. Which part of childcare do you actively take part in? I feel comfortable with every little thing about baby care, but my key competence is rocking them to sleep. What’s a magic moment for you as a parent? To see how your children grow and improve their skills day by day. When they take their fi rst steps and say their first words, every day can bring you something new and special. The thing is to be able to recognize the moment. FEATURE Name: Lim Soom Min, 34 Family: Wife Ng Yan Ling, son Shawn Lim Ze Xuan, 3 years old, daughter Stella Lim Jin Ee, born Dec. 2012 Lives: Seremban, Malaysia Hobbies: Badminton, fishing, travel A “BIBLE” FOR PARENTS TO BE “The unexpected magic moment for me came one day when I came home feeling tired and frustrated...” Lim Soom Min Carolina Gäbel m.fl. Gravid igen 2013 GRAVIDITET, FÖRLOSSNING OCH DEN STÖRRE FAMILJEN Hur gör jag för att dela min kärlek mellan flera barn? Hur gör jag för att tillgodose barnens olika behov? Få svar och hitta goda råd. Carolina Gäbel Gravid för första m.fl. ning ochden itet, förloss gången – gravid nya familjen 2013 been through childbirth. What would you says is the biggest challenge as a parent? Taking care of the child during the night and yet having to wake up early to go to work. Also changing dirty diapers. What characterizes a good dad? Patience and understanding, respect and honoring your wife in her role as mother. What do you want to convey to your child? I would like her to be a kind, polite and lovable girl as well as a truthful person. I hope my girl grows up healthy. Have you been on parental leave? How long? Yes, I took one week of leave. Which part of childcare do you actively take part in? I take part in bathing, changing diapers and letting my baby sleep. What’s a magic moment for you as a parent? The unexpected magic moment for me came one day when I came home feeling tired and frustrated with my workload, and she seemed to know what I was feeling. As I was hugging her, she touched my face gently and smiled at me. Gravid igen – Graviditet, förlossning och den större familjen 2013 What were your expectations before the arrival of the baby? We hoped that our baby girl would be healthy and delivered safely. As for my wife, I hoped she wouldn’t suffer from too much pain during the delivery. I also hoped that my baby girl would have fair skin and big eyes like her beautiful mother. Did anything in particular take you by surprise? This is my second child. After a few hours of contractions and pain, my wife was still struggling, and according to the doctor there was a risk of “shoulder dystocia.” We knew nothing about this, so rather than take any risks we decided on an emergency cesarean. This was a bad surprise for us. Anything you would have preferred to know before the arrival of your child? My wife has experienced hemorrhoids before, and the doctor said she would suffer from them again after delivery. And yes, it has happened. Did you and your partner attend any parental education before the birth? No. We learned from books and magazines and the experiences of relatives and friends who have For more than 40 years Libero, SCA’s baby care brand, has published a book on pregnancy, childbirth and parenthood for future parents in Denmark, Norway, Sweden and Finland. There are two editions of the book: one for firsttime parents and another for those who have had babies before. The books are in the process of being translated to reach additional geographic regions. Other SCA markets have shown interest in translating the book into their local languages. Read the book or download it in English: www.libero.se/du-justnu/Graviditetsbok 2013 ngen första gå ILJEN Gravid för DEN NYA FAM OSSNING OCH FÖRL GRAVIDITET, på amningen? får jag en bra start goda råd. graviditeten? Hur och hitta Vad händer under tiden som förälder? Få svar Hur är den första SCA SHAPE 3 2013 31 PHOTO: ISTOCKPHOTO MALAYSIA 32 SCA SHAPE 3 2013 en coast • O old ook: The G utl ook: The G utl The timber yard and sawmill in Holmsund. en Coast • O old A world photographer Picturing the future text SARA BERGQVIST photos LENNART NILSSON More than half a century ago the noted photographer Lennart Nilsson set off on a photo reportage journey along the Gold Coast of Norrland in northern Sweden. In SCA’s many plants and sawmills lay Sweden’s future – the “green gold” that was to make the country rich and improve the lives of its citizens. SCA SHAPE 3 2013 33 Log intake at the Essvik sulphite mill. W 34 SCA SHAPE 3 2013 HEN THE SWEDISH lyric poet Elias Sehlstedt stood looking across Sundsvall Bay in 1852, he was struck by the large number of sawmills. “I saw sawmill after sawmill wherever I looked,” he observed. Sundsvall Bay was one of the world’s most sawmill-intensive areas in Sehlstedt’s time, but the area was hit hard after Sweden’s Kreuger crash in the 1930s. A number of sawmills were closed down and many people lost their jobs. SCA, whose entire operations were located in Norrland at that time, was forced to implement tough rationalization programs. These programs, which focused on increased efficiency, industrialization and processing, were unpopular at fi rst. But it was soon clear that the move saved whole communities from ruin. At the time of Lennart Nilsson’s journey in the 1950s, the poor community of Holmsund near Umeå had been transformed into a model community with full employment. Journalist Mons Mossner, who collaborated with Nilsson on the photo reportage for Se (See) magazine, wrote that 4 million Swedish kronor had been invested solely for the well-being of SCA “I saw sawmill after sawmill wherever I looked.” Loading pulp bales from the Östrand sulphate mill. OUTLOOK SCA’S OPERATIONS TODAY FROM PITEÅ TO SUNDSVALL MUNKSUND PAPER MILL, PITEÅ: Containerboard (packaging paper). MUNKSUND SAWMILL, PITEÅ: One of Sweden’s largest sawmills. OBBOLA PAPER MILL, UMEÅ: Containerboard. RUNDVIK SAWMILL, NORDMALING: Sawn timber products of Nordic spruce. Large exports to the US. Major new investments this year. BOLLSTA SAWMILL, BOLLSTABRUK: Sweden’s largest and most competitive sawmill. ÖSTRAND PULP MILL, TIMRÅ: Kraft pulp for manufacture of hygiene products, tissue and publication papers. One of the foremost pulp mills in Europe. ORTVIKEN PAPER MILL, SUNDSVALL: The world’s fi fthlargest publication paper mill. High-grade paper accounts for two-thirds of operations. Major new investments in recent years. TUNADAL SAWMILL, SUNDSVALL: Now Sundsvall’s only sawmill, competing with Bollsta to be Sweden’s largest sawmill. SCA SHAPE 3 2013 35 Wood intake, the wood house at the Östrand sulphate mill. OUTLOOK Removing wood from storage in the timber yard. Family life in a home built by SCA with a view of the Östrand mill from the kitchen window. T he Gold Coast that Nilsson photographed is the coastal strip between Sundsvall and Umeå, stretching some 400 to 700 kilometers north of Stockholm. The area is still of major importance to Sweden’s forest industry. Here are some of Sweden’s – and in some cases Europe’s – largest and most competitive sawmills, pulp mills and paper mills. Some 50 sawmills previously located around Sundsvall Bay have been replaced by a single sawmill that produces considerably more than the others had produced jointly. SCA sawed its last log in the model community of Holmsund in early June this year. But the closure of this sawmill with around 40 employees is hardly likely to impact the region in the same way as last century’s rationalization programs. Since the series of articles in Se was written, nearby Umeå has become a university city and it is now bigger than Sundsvall. “Here we have the Obbola paper mill, which is celebrating its centenary this year,” Lyngfelt says. “Then some distance further south we have the Rundvik sawmill, which is actually celebrating 150 years. And Holmsund has a port and freight terminal, which is also very important for other businesses and which SCA continues to operate.” * SCA’s headquarters moved back to Stockholm in 1993. S A N N A S J Ö S WÄ R D employees. The Holmsund workers could attend courses and had comfortable new homes, churches, cinemas, hobby facilities and a sports center. But when SCA’s headquarters relocated from Stockholm to Sundsvall 1949*, the sales department was distressed to find that the area lacked a golf course. “When they heard there wasn’t a golf course, there was nearly a revolution,” says Björn Lyngfelt, vice president of communications at SCA. “That’s why SCA built the fi rst golf course in Sundsvall.” SCA built cottages for the use of its employees. LENNART NILSSON Lennart Nilsson, born in 1922, is considered one of the world’s most eminent photographers. He is particularly noted for his groundbreaking images of in vivo human embryos. He succeeded at an early stage in photographing the fetus in the uterus, which resulted in his 1965 book A Child Is Born. Prior to that, he worked for many years as a photojournalist for Swedish magazines including Se (See) and Vecko-Journalen (Weekly Record) and later for Life magazine. Nilsson has also worked as a court photographer and has received many Swedish and international honors and awards. SCA SHAPE 3 2013 37 SCA IN THE ÅF OFFSHORE RACE The waters in the middle of Stockholm crowded with yachts, waiting for the starting gun. When SCA needed crew members for two yachts competing in a Swedish off-shore race, employees from around the world stepped up to the challenge. Kristy Chew from Malaysia was among those who enjoyed the adrenalin rush. text JÖRGEN OLSSON photo RICK TOMLINSON 38 SCA SHAPE 3 2013 SCA had two boats participating in the race: SCA People and SCA Nature. They were among some 250 boats and crews from 11 countries in the race. Both SCA boats completed the race safely and successfully. Of the 40 boats in the SRS A class, SCA Nature finished in 30nd place and SCA People in 35th. Baltic challenge for SCA employees 12 HOURS KRISTY CHEW Age: 46 Lives: Kuala Lumpur, Malaysia Family: Single Work: Quality assurance manager at SCA Malaysia. Responsible for developing and maintaining systems to support business units to achieve their quality targets. Outdoor CV: Red Crescent, Malaysia Reserve Army Force, diving, hiking, swimming, water rafting and kayaking. She runs marathons, biathlons and adventure races and plays games like tennis, netball and basketball. S CA WILL TAKE on a major sailing challenge next year when it enters a professional, all-female crew in the 2014-15 Volvo Ocean Race. As a way of engaging employees in its sailing commitment, the company recently brought together staff from around the world to take part in a more modest sailing event. A group of 17 SCA colleagues from 10 countries around the world arrived in Stockholm in late June to participate in a sailing challenge in the Baltic Sea, the ÅF Offshore Race, also known as “I love all outdoor activities, so whenever there is an opportunity I just do it. I have always loved challenges.” the Round Gotland Race. One of them was Kristy Chew from Malaysia. “Sailing is not a common sport in Malaysia,” she says. “I love all outdoor activities, so whenever there is an opportunity I grab it. I have always loved challenges.” The two SCA teams had three days to train together before the start. The days were marked by intensive training and a steep learning curve, but the teams came together quickly. “The terminology was a bit difficult at fi rst, but by the end of the training we understood each other well,” Kristy says. “Within a short period of time we managed to build trust, helped each other through the training, met all the challenges and then completed the race in the shortest possible time safely.” For Kristy, coming from tropical Malaysia, the hardest part of the race was the cold weather, but having many layers of clothes helped to overcome that problem. “Completing the race together with the team really added another chapter to my life,” she says. “I proved to myself that I could do it, although I did not know exactly what would happen in the beginning. This experience proved that my belief is right – teamwork can move a mountain.” SCA SHAPE 3 2013 39 SCA INSIDE DE News from SCA Protecting ng g the elephants hants THE SCA BRAND OKAY Y, which h markets kitchen towels in France, has been actively acttively engaged in protecting African elephan elephants nts for the past three years. The African elephant eleph hant has been the symbol of the brand for more than t six years. With Okay’s support, activities activitie es were organized in 250 schools in 2012, while 255 “nature school classes” were given near an elephant elephant reserve in the west African country of Burkina Bu urkina Faso. Oil and lotion for Malaysian babies THE DRYPERS BRAND is expanding its baby toiletries range in Southeast Asia with the addition of two new products: baby oil and baby lotion. The addition of Drypers Baby Oil and Drypers Baby Lotion completes the Drypers baby care toiletries range. TENA LAUNCH IN GHANA SCA’S INCONTINENCE brand TENA was launched in Ghana in 2012. Over 230 health h care c professionals were invited to attend a launch conference in Ghana in May 2013, including doctors, nurses, pharmacists, health workers, representatives of the Ghana Pharmacy Association, as well as healthcare officials from Nigeria, Ivory Coast, 40 SCA SHAPE 3 2013 Kenya and G Gabon. The highlight of the launch event was an a interactive three-hour training session conducted by SCA UK Training Manager Donna Wilson. She emphasized how TENA improves the quality of life for patients, and that it can reduce the workload for caregivers and still have a positive impact on budgets. w FEATURE Mexican families in TENA race RUNNERS AND WALKERS of all No need to waste SCA’S TISSUE mill in Ortmann, Austria, has found f a way to recycle its waste material by turning it into pallets. The cooperative effort innovative project is the result of a coopera Instibetween Ortmann and the Interuniversity Research R tute for Agrobiotechnology (IFA) in Tulln, and a it intends to recycling tissue resishow how to make new products by recyc processes. due fibers through extrusion or other similar sim The extrusion method is a well-known way wa to form material. Today, waste material from Ortmann is used in the construction industry. Necessities for earthquake victims SURVIVORS OF THE Ya’an earthquake in China’s Sichuan province in April received hygiene products and cash donated by SCA employees and matched by SCA. The donation included TENA and Dr. P incontinence products, Tempo tissue and Sealer baby diapers, handled out to and through China Foundation for Disabled Persons (CFDP). ages joined in the TENA Run Walk in Mexico to show that age and incontinence are no barriers to physical activity. More than 10,500 people joined together to break taboos around bladder weakness and support family integration through physical activities. Germany’s Top Employer SCA receives the certificate for the fifth year in a row. SCA SHAPE 3 2013 41 FEATURE SCA INSIDE ONLINE Crystal clear product info FOR PEOPLE IN THE UK interested in TENA products, a pilot project has improved the information available online. New illustrations make it easy to see the advantages of the products rather than just depicting the packages. More countries will soon implement this new way of managing product information online. www.tena.co.uk A group of 17 of SCA employees, suppliers, distributors and consumers helped Ms. Gu to plant hundreds of trees in two days 4,000 trees donated to female farmer GU YUN XIANG, a farmer in the Ningxia desert in China, has been planting trees in the region for more than 14 years in an effort to stop the desert from expanding into nearby villages. SCA has donated 4,000 trees to the effort, and SCA employees, suppliers, distributors and consumers traveled to Ningxia to help her plant the seedlings. Gu started out with no experience and no financial support, and in the first year all of her planted trees died. The setback did not discourage her, though. She borrowed money from banks and learned how to plant trees in desert areas without irrigation. A decade later, she has planted thousands of trees, and their survival rate has increased to 70 percent. To reach out to and engage people in the activity, Tempo Hong Kong and Tempo China encouraged users of Facebook and the Chinese microblogging site Sina Weibo to follow and forward a message to support the tree planting effort. For every 10 supporters, SCA donated one tree. The Shanghai Morning Post also wrote a full-page story about it. “Ms. Gu shares SCA’s passion for sustainability and that is the reason we decided to support her.” Wesley Chiu, General Councel, SCA 42 SCA SHAPE 3 2013 New truths about paper PRODUCT DEVELOPMENT in publication papers and improved printing techniques are overturning old truths. Previously wood containing papers could not be used for certain applications, but today they can compete with woodfree alternatives. This was the result of a survey in which 200 respondents were asked to compare the perceived quality of an advert printed on two different papers: GraphoInvent, a new uncoated, wood containing paper from SCA, and a woodfree uncoated paper in the high quality segment. Half of the respondents chose GraphoInvent as the superior paper, while only one-third chose the woodfree uncoated paper. An expert panel was also asked to evaluate the different papers, with 34 out of 38 respondents preferring GraphoInvent. GraphoInvent has been developed for commercial printing, catalogs and magazines. Preserving nature SCA HAS INAUGURATED its first forestry and versatility park. It is situated in Peltovaara in northern Sweden. The park is part of a large forest area with greater diversity than other forests and covers 3,100 hectares. The initiative, a part of the company’s nature and environmental work, is the first in a series of parks to come. Gold Lion for Truth tale “THE TRUTH,” a humorous video commercial made by SCA’s feminine care brand Bodyform, won the prestigious Gold Lion award at the Cannes Lions International Festival of Creativity in the cyber category. The video has received more than 4 million views on YouTube and has been featured in newspapers around the world. You can see it on YouTube: just search for The Truth + Bodyform. Turn babble into music Squeezed rolls in France THE BABY BRAND Drypers has launched a mobile app that allows parents in Malaysia to turn their baby’s babble into musical moments. The Drypers Baby Babble Moments mobile app is available for download at Google Playshop for Android smartphones. FLATTENED TOILET ROLLS in a new package from SCA save storage space and improve the products’ carbon footprint. The new package, launched in France, is a joint effort between SCA and the retail chain Système U. When they’re unpacked, the rolls regain their normal shape. The package’s nearly rectangular format optimizes pallet filling, reducing transportation costs. SCA SHAPE 3 2013 43 Feel free. Comfort and image go hand-in-hand. That’s why our new high-end towels offer unequaled softness for a better restroom experience. Feel for yourself. Start a free trial at torkusa.com/feelfree © 2013 SCA Tissue North America LLC. All rights reserved. Tork®PZHYLNPZ[LYLK[YHKLTHYRVM:*(;PZZ\L5VY[O(TLYPJH33*VYP[ZHMÄSPH[LZ