ENG Pressrelease Lundhags LPC Wax FW15
Transcription
ENG Pressrelease Lundhags LPC Wax FW15
PRESSRELEASE LPC WAX collection f a ll/winter 2 0 1 5 lpc wax – n ew g arment for mo re func tio n For fall 2015, Lundhags is expanding its LPC range with the new LPC Wax. The new fabric combines the unique features of Lundhags’ own material LPC (Lundhags PolyCotton) with the advantages of natural wax. The LPC qualities are well known. The Cotton/Polyester material mix provides a cool, soft fabric with good wicking abilities. In addition, the blend makes for more durable garments, since the Polyester protects the Cotton against abrasion. By developing LPC further with a natural wax, we now have an alternative LPC material with another look and another characteristic of the surface. The waxed surface gives a sturdy and robust look which is also water resistant and dirt repellent. The surface is peached which gives a soft and comfortable feel to the garment. For the FW 2015 season, Lundhags will be using LPC Wax on two different parkas, Berje and Edhe, as well as the Viken pant. With its slightly matte finish and clean design, it works just as well for garments out in nature as it does in urban environments. need high res images or any other press help? We´ll fix that right away! By using Lundhags image database Exigus you find all the images and product texts for all Lundhags products. www.lundhags.exigus.se / User: Press / Password: Press Lundhags For further questions, pictures and information, please contact: Anders Blomster, marknadschef Lundhags, +46 70-932 46 99 www.lundhags.se FACTS: • LPC Wax combines Lundhags unique Cotton and Polyester blend LPC with a natural layer of wax • The surface is peached • The combination of LPC and wax provides a soft and cool fabric with robust characteristics • The Polyester makes the fabric durable and has a high wicking function • The wax is made of parafin • Material weight: 220 g/m² 475 Eclipse Blue 738 Oat 475 Eclipse Blue 738 Oat 475 Eclipse Blue 738 Oat 900 Black 475 Eclipse Blue 738 Oat 900 Black Berje is a warm, durable and slightly longer parka for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is filled with PrimaLoft® Eco made from 70% recycled Polyester. Berje Ws is a warm, durable and slightly longer parka for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is filled with PrimaLoft® Eco made from 70% recycled Polyester. A warm, durable and slightly shorter parka with a slimmer fit, for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is insulated with 70% recycled Polyester. A warm and durable parka with a slimmer fit and feminine fitted cut, slightly longer than Men’s style, for tough winter climates. The shell is made from a new, waxed PolyCotton material called LPC Wax, which gives it a soft feeling and a characteristic look. The parka is insulated with 70% recycled Polyester. • Shell made from LPC Wax • Insulated with PrimaLoft® Eco • Large, fully adjustable hood with removable faux fur • 2-way front zipper, covered with double storm plackets • Chest pockets with zip closure • Large hip pockets with double opening • Side pockets with zipper • Large internal mesh pocket • Articulated sleeves • Elastic inner cuffs at sleeve hem • Shell made from LPC Wax • Insulated with PrimaLoft® Eco • Large, fully adjustable hood with removable faux fur • 2-way front zipper, covered with double storm plackets • Chest pockets with zip closure • Large hip pockets with double opening • Side pockets with zipper • Large internal mesh pocket • Articulated sleeves • Elastic inner cuffs at sleeve hem • Shell made from LPC Wax • Insulated with PrimaLoft® Eco • Removable and adjustable hood • 2-way front zipper with storm placket • Soft chin protection • Two hand pockets on the chest • Hand pocket with zipper and handwarming pocket at side • Large mesh inner pocket • Articulated sleeves • Inner cuffs made from Lycra • Adjustable hem • Shell made from LPC Wax • Insulated with PrimaLoft® Eco • Removable and adjustable hood • 2-way front zipper with storm placket • Soft chin protection • Two hand pockets on the chest • Hand pocket with zipper and handwarming pocket at side • Large mesh inner pocket • Articulated sleeves • Inner cuffs made from Lycra • Adjustable hem B E R J E PAR K A B ER J E WS PAR K A e d h e par k a e d h e Ws Par k a Article number: 1117032 Article number: 1127032 Article number: 1117026 Sizes/weight: XS-XL/1440 g (M) Article number: 1127026 Sizes/weight: S-XXL/1560 g (L) Sizes/weight: S-XXL/1260 g (L) Sizes/weight: XS-XL/1220 g (M) Material: LPC Wax: 65% Polyester 35% Cotton (FCFree DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% recycled Polyester; Lining: 100% Polyester; Synthetic fur: 75% Modacrylic, 25% Acrylic Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% Recycled Polyester; Lining: 100% Polyester; Synthetic fur: 75% Modacrylic, 25% Acrylic Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% Recycled Polyester; Lining: 100% Polyester Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m²; Padding: PrimaLoft® Eco 100% Polyester, Made with 70% Recycled Polyester; Lining: 100% Polyester parkas lpc park as 475 738 Oat Eclipse Blue 900 Black 475 738 Oat Eclipse Blue 900 Black A classic and versatile pair of pants made from LPC Wax, a waxed material that combines Polyester and Cotton, which gives a soft feeling and sturdy and robust look. It is a slightly simplified pant model with attitude that works for all types of activities. A classic and versatile pair of pants made from LPC Wax, a waxed material that combines Polyester and Cotton, which gives a soft feeling and sturdy and robust look. It is a slightly simplified pant model with attitude that works for all types of activities. • Pants made from LPC Wax • Pants made from LPC Wax • Peached surface • Peached surface • Hand pockets, back pockets and leg pocket with bellows • Hand pockets, back pockets and leg pocket with bellows • Articulated knees • Articulated knees Vi ke n Pant vike n Ws Pant Article number: 1114037 Article number: 1124037 Sizes/weight: 46 – 58/450 g (52) Sizes/weight: 34 – 46/410 g (38) Material: LPC Wax: 65% Polyester 35% Cotton (FC Free DWR), 215 g/m² Material: LPC: 65 % Polyester, 35 % Cotton (FC Free DWR), 205 g/m² Lundhags Skomakarna AB was founded in 1932 by the shoemaker Jonas Lundhag who started making shoes and boots in Frösön in Sweden’s Jämtland region. His belief in quality and function was as pronounced as his love for nature. This focus has since characterized the company. Today, Lundhags is 100% owned by Swix Sport AS, and is one of Scandinavia’s classic brands in the outdoor segment. Lundhags develops shoes, clothing, backpacks and Nordic skates for an active outdoor life. The company has offices and a shoe making/production facility in Järpen, Sweden, as well as office in Stockholm. Addition-ally, a factory outlet store is operated in Järpen/Åre as well as an online store. Total turnover in 2013 was SEK 139 million.