IV Pl@y - Iv-play

UFM great invasion
Smoke
on the water
pin up page 3
Girondins de IV Pl@y
sports page 4
New IV Pl@y shops
business page 20
Lagh Hairverr
In my career as a journalist, I never
thought that I would be lucky to
witness such an occurrence, a once
in a lifetime type of event. What I am
talking about here is the spectacular
landing of the UNIFORMS team on our
shores. Gazette photographer Fim Lay
and I were the only punters to see this
miracle; the whole team materializing
from the wild waters, braving the
cold winter winds and running with
discipline and conviction towards the
enemy… When I was a kid, during
our long beach walks, my father told
me about the Normandy landing, its
importance, and its magnitude! I have
now seen the UFM landing… That will
be the story that I will legate to my son.
Read more about this matchless event
on Page 7...
April does it public
Weather girl April Swinton is the perfect picture of the nice girl next-door but
looks can be deceiving. We are here to reveal the other side of the coin: enlaced
with our sexy star Ashley Prude, see this hot show, all exclusive to your favorite
Gazette. Watch them on page 41… Sizzling hot!
@partay with
Jean Renat Anamah
art page 32
Molénac pl@ys it
fashion page 40
IV Pl@y Gazette
2
IV Pl@y Gazette
3
travel
Pei Larenn
Shaun Gartrell is the man that is taking
IV Pl@y on the famous Upper Street of
London (Islington). He fell in love with
the brand in 1998 when his brother-in-law
brought him back a pair of IV Pl@y jeans.
From that time, IV Pl@y stayed on his
mind and finally the opportunity came to
be part of the adventure on an express visit
of one day to Mauritius a year ago. He met
with the IV Pl@Y family: Fareed, Ma®io,
Valérie and that was it… He decided that
London also needed to have “IV Pl@Y
once a day!”
After a extensive search, he found the
perfect location for the new store on the
very trendy Upper Street, opposite the
iconic Bang and Olufsen showroom. When
asked about what he loved most about IV
Pl@y, Shaun replied: “The concept of the
brand is unique and original. The designs
are of high quality, funky and cool. IV
Pl@y breaks the rules of tight-arse fashion:
it will bring color to London’s grey skies!”
Shaun is determined to make IV Pl@y see
the light in London. He continues “IV
Pl@y is much more than a business. It is a
like a family. Whoever gets involved with
the brand must first of all capture that. I
love the brand: the rest will follow…”
Good luck Shaun!
Editorial
www.bigfoto.com
IV Pl@y lands
in London
LL
SE CA E
PLEA
OTLIN
OUR H ORE
FOR M !!
INFO!
LONG LIVE CREATIVITY
Welcome to our Gazette no.3.
Our main aim is of course to
flash our newest creations, our
Winter 2008 IV Pl@Y Uniforms
as well as our Prototype & newly
released Nineteen 65 ranges.
The minute our designs are out
in the open, they are not ours any
more; they get embarked into
your exciting new adventures.
Honestly, here at IV Pl@y, we
would all be very curious to know
to what mischief they get up to
once in your company; but relax,
your secrets are well kept.
We wish to open IV Pl@y
Gazette no.3 to creativity,
creations & creators; honour
great artists such as Jean-Renat
Anamah, Sachin Sagar and
Frederic Molénac. But we also
wanted to give the opportunity
to more anonymous guys such
as “The Kevins” to share their
experiences in the creation of
your favorite brand. They have
worked long and hard to bring
you your daily IV Pl@y dose and
we are thankful to them and to
all those who have contributed
to IV Pl@y’s evolution. Big up
to the team at Capital Media for
their usual friendly, creative and
competent output.
www.bigfoto.com
Address: IV Pl@y , 191 Upper Street,
Islington, London, UK.
Smoke on the water
Ayau Mopapaho
22 years old weather girl, April Swinton, from the now famous cable channel, Babe TV,
has much more in her conversation line than what is the weather like. Raised in a small
coastal town, she has hit our television screen like a storm and has more ambition than
your mind would believe. With this snap taken from her boyfriend’s pool, Ashton Prude
(see their steamy photos on page 41), April will surely put some hot sunny rays to your
mesmerized eyes. Stop staring!!!
Our
warm
thanks
and
appreciation goes to you, all
our Gazette advertisers. We
appreciate your support and
your belief that we can speak to
the same crowd.
Designing IV Pl@y Winter 2008
was fun…hope you’ll enjoy the
ride.
4
sport
Les Girondins
de IV Pl@y
Tap Danboul
Les champions de la Coupe de la Ligue française, 2006-2007 se sont tournés vers
Ma®io Guillot, designer de IV Pl@y, pour la création d’une collection pour le club
des Bordelais. Ma®io Guillot nous raconte cette aventure. «Moi qui était toujours
laissé sur le banc de touche pendant les matchs de foot à l’école, me voilà prenant
ma revanche à créer une collection pour cette équipe internationale. Quel honneur.»
L’univers IV Pl@y se trouve des affinités avec la devise du club bordelais. Allez
Bordeaux ! Do it your way!
IV Pl@y Gazette
foreign
affairs
D-Day
IV Pl@y
Lagh Hairverr
The vision of this multitude of youngsters
proudly wearing their latest UFM gear,
gushing out of the crashing waves seemed
like a dream but at the same time was so
real and powerful.
Marco La Rock, UFM special operations
specialist, heading this A-team said that
the UFM team is coming hard again
to snipe the fascist regime of piracy,
to spatter on the cheap copies and to
impose a new world order: original gear
for original people. Commander in chief
La Rock is now seconded by gorgeous
Lieutenant Mary-Jolie Fi (see photo), who
said suavely: “We will win this war. We
are better, faster and more creative. We
are here to kick some arses and put some
heat in your winter.” She just smirked at
me and headed full force for the attack:
she had those eyes that only those who
are guided by the conviction of doing it
right had. I was shaken and convinced!
From the latest news on the front, the UFM
team is now heading a multi-pronged
offensive of what they see as a serious
jeopardy to a free and happy world. They
are confident that the new UFM team has
the gear to destroy any copycat. What
were their tactics? Simply to show new
and fresh creations. Head strategist of
the mass landing, Ma®io Guillot went
overboard again with his new battalion
wear: he wanted to give the team a boost,
a full on look, with new colours and cuts,
new vibes and a feel good force that
will make the Uniform team shine even
stronger. This winter, keep warm, be bold
and be sexy in your latest UFM gear.
war
Lieutenant Mary-Jolie Fi
The Battle
for Freedom
Zhees Twar
Ltn. Mary-Jolie Fi
The Battle of Normandy was fought during World
War II from June 1944 between the Allied nations
and the German forces occupying Western Europe.
More than 63 years later, the Normandy Invasion,
or D-Day, remains the largest seaborne invasion in
history, involving nearly three million troops crossing
the English Channel from England to Normandy in
occupied France.
In the end, the invasion of Normandy succeeded in its
objective by the sheer force of numbers. By July 1944,
some one million Allied troops, mostly American,
British, and Canadian were entrenched in Normandy.
During the great invasion, the Allies assembled nearly
three million men and stored 16 million tons of arms,
munitions and supplies in Britain.
The occupation of Normandy was crucial for the
Western Allies to bring the war to the western
border of Germany. If the Normandy invasion had
not occurred, there could conceivably have been a
complete possession of northern and western Europe
by the German forces.
f@ir
Who’s next ?
IVPl@y
Lah Fwar
Les salons de la mode et d’accessoires WHO’S NEXT et PREMIERE CLASSE se sont
tenus du jeudi 24 au dimanche 27 janvier 2008 dans les halls de Paris Expo – Porte de
Versailles. C’était l’occasion pour des rencontres entre créateurs, agents et acheteurs.
C’était aussi une opportunité aux lancements de nouvelles marques et aux prises de
commandes.
IV Pl@y était présent à ce salon à travers un stand décalé où la ligne Je@ns Achitecture
était exposée dans son concept THE FUTURE IS GREEN. Nicolas Guerraz, représentant
de la ligne J@ en France, s’est dit satisfait de l’accueil favorable de la marque pendant le
salon. L’univers IV Pl@y a attiré plus de 90 potentiels clients intéressés à distribuer J@
sur le territoire français. Le prochain défi sera de leur satisf
satisfaire
aire tous! What’s next?
20
IV Pl@y Gazette
business
Three new
IV Pl@y
friendly stores
Bal Fanay
IV Pl@y is spreading its wings love further with the opening of three brand new outlets in Flic-en-Flac,
Bel-Air and Medine Mews. “We want to be closer to our IV Pl@y fans and allow more people to get to
know and fall in love with the brand,” says IV Pl@y’s Image Director, Valérie L’Eveillé. Well it is great
to know that now after a nice swim at Flic-en-Flac or a visit on the East Coast, you can indulge in some
great and original gear. And if you are in the buzz of Port-Louis, you can cool down while getting some
refreshing styles from our friendly store in Medine Mews.
Modelling for IV PL@Y
Be the next one to be spread out on the pages of our
forthcoming IV PL@y Gazette.
If you have style, attitude, personality, a great body and
think you can bring a buzz to our next photo shoot ,
please contact us at [email protected]. We will need
your measurements, a little something about you and
some photos.
IV Pl@y Gazette
23
photogr@phy
Bollywood Satchin
Satchin Sagar
The best part in photography is that you can capture a
moment in just a click and make that moment last for an
eternity - it’s magical! That’s why I love shooting people
in real life situations as well. My favorites are small kids
– as they are not at all camera conscious and so they give
you the most natural expressions. On the other hand, I’m
a passionate of fashion photography as it allows me to
demonstrate my creativity in terms of concept and light.
How have you met with the IV Pl@y team?
I met Ma®io Guillot through a friend who has been modeling
for IV Pl@y for the past 2 years now.
What are your thoughts on IV Pl@y, as a brand, on the
people behind?
IV Pl@y for me is one of the best Mauritian brands with
international standards, in terms of quality, design, fit, style
and creativity! As for the people behind, I must say that they
are the most hard-working team of people I’ve met so far.
For them, IV Pl@y is not just a line of garment. They are
like a big family and IV Pl@y is their child - it’s their baby!
These guys work very hard for long hours to bring more
creativity and freshness to every single collection. They are
just great!
Explain us a bit more on your collaboration with IV
Pl@y?
I’ve done three photos shoots for IV Pl@y for their
three main lines, i.e. Uniforms, Je@ns Architecture and
Prototype. What I like about Ma®io and Valérie is that they
always have a new and totally different concept for every
collection. It almost goes like a story for each collection.
That’s what makes the shoots excitingly interesting.
Fimm Lay
It is through Satchin Sagar’s eyes, that IV
Pl@y’s new winter collection is expressed. We
met the man and dug a bit behind the scene.
Here is what he had to reveal.
Where do you come from? Please give us some elements
on your background etc.
Well, I was born and brought up in the South of Delhi,
i.e. New Delhi. I have a Degree in Commerce. I’ve also
learnt photography by assisting senior photographers as
well as through my own experience. I started working
as an assistant photographer in an advertising agency,
Rediffusion in 1996.
What are your connections with Mauritius?
My wife is Mauritian. So I come to Mauritius every year
for holidays. I’m now planning to settle down here because
Mauritius is growing fast in the field of advertising and
fashion and I know that I can have a bright future here
since I have many years of experience of working in a
huge market like India.
For how long have you been a photographer?
I’ve been a photographer for the past 12 years now.
How have you developed this passion for
photography?
I’ve always been fascinated by glamorous magazine
covers and pictures since my childhood. I always knew I
will have to do something related to the world of glamour
because, just like my other brothers and sisters, I was not
much interested in a classic academic career. It was after
my graduation in Commerce though that I decided to
become a fashion and advertising photographer because
that was the answer to all my curiosity and eagerness
to do something related to this world of fantasy... Then
photography became my passion!
What touches you as a photographer?
What’s amazing is how expressive a picture can be without
saying a single word.
history
Origins of IV Pl@y
Arkay Hology
Before there is a project, there is a plan.
Before there is an achievement, there is hard work.
What you see today as the IV Pl@y brand started up as an idea. An idea that grew from a fertile mind and flourished into
a desire to start something new, to explore new territories, to push new limits. As from this issue, we have been given
exclusive access to the secret vault of IV Pl@y’s origins. You will discover how it all started! This issue will reveal the
evolution of your favorite brand’s logo and of its tagline. Enjoy!
The tree is in the seed.
Mahatma Gandhi
t
r
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e
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t
f
o
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p
Conce
Alterations to IV Pl@y first T-shirt
IV Pl@y Gazette
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ent
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30
events
Le Festival Kreol,
IV Pl@y et les autres…
Amizay Mopapahau
Imaginez la voix puissante de notre soprano préférée, Véronique Zuel, les rythmes endiablés de Menwar, la
guitare du bluesman Eric Triton, les corps virevoltant des danseurs, les mouvements sensuels de Jean-Renat
Anamah. Tout ce spectacle majestueusement orchestré par les chorégraphes Anna Patten et Sandhip Bhimjee.
C’est cela, l’essence même de la kréolité : le métissage, la rencontre de différents univers, une célébration de
la culture et de la création mauricienne. IV Pl@y a fait partie de cette célébration comme beaucoup d’autres
créateurs mauriciens que nous saluons: Alliage, Liquid, Beachwear, Peace Angel, Tafta, Ravior et Siven Ramen.
Le 2 décembre 2007, à La Citadelle, la soirée Ebony restera pour nous un éclat de beauté, un spectacle haut en
couleurs et rempli de saveurs locales ! On attend avec impatience le cru 2008 du Festival International Kreol.
IV Pl@y Gazette
IV Pl@y Gazette
32
@partay
Strictly Anamah
Koré Graff
Ce visage empreint de conviction, de passion, d’espoir nous est tous familier. JeanRenat Anamah est de la trempe de ceux qui s’adonnent à leurs désirs, qui les explorent
et en font une vie. Un aboutissement. Une carrière. Notre entretien nous amène à
mieux connaître le parcours de ce chorégraphe-danseur-artiste-producteur. Il nous
parle de ses débuts, de sa passion et de sa vision…
Comment devient-on danseur et chorégraphe. Quand et
comment cette décision si atypique est prise ?
La danse pour moi est une passion instinctive. Je suis
né dans la danse ou plus précisément dans la musique.
Je me rappelle souvent de ces réunions de famille avec
les cousins et de cette musique qui nous envoûtait tous.
Puis avec mes études secondaires, cette passion avait été
mise de côté momentanément par choix personnel. Je me
suis concentré sur les arts et l’écriture. Et puis, comme
ça, en 1980, ma sœur aînée m’a poussé à m’inscrire à un
concours de danse international : l’EMI
l’
Disco Dancing
Championship. Et comme quoi, j’ai été l’heureux élu de
Championship
Maurice et me voilà participant à un concours mondial
à Londres où j’ai été sélectionné parmi les dix premiers.
Le monde de la danse m’avait ouvert ses portes. Et
quelles portes ! Je me suis retrouvé en Angleterre avec
l’octroi d’une bourse d’étude à Leceister Square, à faire
des tournées. Vous n’allez pas me croire : j’ai même eu
l’occasion de danser dans l’émission légendaire de Top of
the Pops aven des chanteurs tels que George Michael et
Boy George. L’élixir de la danse et les paillettes m’avaient
envoûté.
Danser veut dire quoi pour vous ?
Danser, c’est toute ma vie. C’est mon oxygène. C’est une
leçon de vie. A travers mes chorégraphies, j’essaye d’être
un peu le messager, le miroir de notre société. J’incite à
la réflexion, aux interrogations. Par mes mouvements, je
témoigne sur mon entourage, j’énonce et je dénonce.
Et la place des études dans votre carrière ?
La formation en continu dans ma carrière est très
importante. On ne cesse d’apprendre. C’est un continuel
recommencement. Un re-apprentissage et une découverte
de nouvelles techniques et d’émotions.
la même vieille technique… Pas de remise en question.
Pas de créations originales. Mais le potentiel à Maurice
est énorme. Nous avons tous la danse et le rythme dans
notre sang.
Est-ce que la danse à Maurice est un model économique
rentable ?
Oui. Il y a beaucoup d’opportunités de développement
et un potentiel d’audience énorme. Les touristes sont
friands d’expressions culturelles créatives et originales.
Personnellement, je n’attends pas qu’on me produise :
je m’auto produis, ce qui malheureusement me donne un
peu l’étiquette de la bête noire du métier. Vous savez, je
n’attends pas. Je fonce. J’ai besoin de créer.
Quelles sont vos sources d’inspirations et votre ou vos
styles de danse ?
A mon retour à Maurice, c’est toujours le moment de
la remise en question, qui se transforme en moments
d’inspirations, de créations. Notre peuplement
multiethnique m’inspire à des créations très riches et
diverses. Notre richesse, c’est notre brassage. Mon style
est métissé : un mixage asiatique, africain, européen…
Avec du recul, comment est que voyez-vous Jean Renat?
C’est quelqu’un qui se pose plein de questions. Je vois
quelqu’un qui a grandi un peu tardivement mais tant
mieux ! Car c’est sûrement cette naïveté enfantine qui est
la source de toutes mes libres expressions. Je me vois aussi
plus sur de moi et en train de prendre de la maturité.
Votre héros ?
Rudolf Noureev. Quand j’étudiais en France, il a été mon
inspiration. C’est un vrai virtuose : très puissant et avec
une technique irréprochable. Maintenant, c’est la danse
africaine dans toute sa richesse et diversité qui, depuis un
certain temps, m’inspire davantage. Quel rythme !
Avons-nous à Maurice une culture de la danse ?
Pas du tout. Tout le monde se dit danseur professionnel
et professeur de danse ! C’est ahurissant. Il y a beaucoup Vos envies ?
de faux professeurs et beaucoup de ceux qui dansent avec Continuer à dépasser les frontières.
Pivotages
Nous avons aussi rapidement mis Jean Renat
aux questions de Bernard Pivot, de son
émission culte « Bouillon de Culture » :
1. Votre mot préféré ? Bonheur.
2. Le mot que vous détestez ? Hypocrite.
3. Votre drogue favorite ? La danse.
4. Le son, le bruit que vous aimez ?
La musique.
5. Le son, le bruit que vous détestez ? Le bus.
6. Votre juron, gros mot ou blasphème favori ?
Macro.
7. Homme ou femme pour illustrer un nouveau
billet de banque ? Valerie L’Eveillé (ha,ha,ha!!!!).
8. Le métier que vous n’auriez pas aimé faire ?
Instituteur dans un ecole.
9. La plante, l’arbre ou l’animal dans lequel vous
aimeriez être réincarné ? L’oiseau de paradis.
10. Si Dieu existe, qu’aimeriez-vous, après votre
mort, l’entendre dire ? Merci Jean Renat.
Post Scriptum :
Jean-Renat nous a aussi parlé de sa passion, de ses
études et de ses expériences dans le monde de la mode.
On ne pouvait s’empêcher de lui poser une question
additionnelle :
Que pensez vous de IV Pl@y?
Réponse : Quand je suis rentré d’un voyage en 2000,
j’ai découvert la collection de IV Pl@y. J’étais
immédiatement jaloux : c’était ce que je voulais faire.
Quelle audace ! Avec du recul maintenant, je considère
IV Pl@y comme un de mes rêves, transféré dans les
mains et l’esprit créateurs de Ma®io Guillot.
IV Pl@y Gazette
35
culture
Girls just
wanna
have 1965
Cindi Lopah
Project Nineteen 65 is revealing new secrets. New
excavations around the site have now offered a well
preserved collection for the girls out there. It was again
with great difficulty and lengthy negotiations with
the Department of Cultural Affairs that the rather
reluctant IV Pl@y team, owners of the site where the
now legendary trunk was discovered, decided to share
this collection with the discerning public.
Wearing those unique T-Shirts will bring you back in
time: you will feel free, happy, loving and yummy… You
will feel like a wild flower child of the sixties, living the
sweet life in 1965! And yet you will look so, now: a hot
babe in 2008!!!
It has been heard in some high spheres that some of the
boys out there were not so keen to see the girls get their
fair share of Project Nineteen 65. Well, judging by their
happy smiles, they might have changed their minds when
they saw the girls wearing their Nineteen 65 T-shirts.
Nineteen 65 has spread its magic once again!
Project Nineteen 65
The story has it that during the mid-sixties,
a design lab was said to have been located
at the site where the IV Pl@y team has
accidentally been doing some construction
work. The reason why this Project was
interrupted abruptly and was never to be
heard again remains a mystery. Mention of
this strange phenomenon can still be found
in local newspapers archives.
And now, after the discoveries, the IV
PL@Y team has allowed access to the
collections of the vintage T-shirts. Some
lucky members of the public can be part
of the legend and get the chance to keep
the legacy of Project Nineteen 65 on the
move.
IV Pl@y Gazette
39
Niou
Can you
carry it?
Khee Lhair
In 2004, a remarkable new Danish brand
launched its first collection of watches
for the urbane lifestyle: Cophas was born.
The name Copha is an abbreviation of
Copenhagen and the Danish designed
watches reflect their close relations to
street and urban culture. Though the people
behind the concept come from the watch
industry, they did not use the regular sales
and marketing channels. Actually, they take
pride in doing it differently, all the way.
The brand associates itself with trendsetters
worldwide. Not surprising then that Danish
watch brand is now linked with IV Pl@y,
adding a twist of Nordic coolness to our
shores.
As owner Rolf Eriksen, a former member of
the Danish national freestyle ski team, says:
“Copha is an extra watch that you buy with
a new pair of jeans. Everyone should have
a couple of different watches today. We try
to make watches which are really in line
with the everyday life of a cool dude or girl.
That is one reason that all Copha watches
are suitable for swimming. We believe you
never know when you end up in a pool…”
Check out Copha unique collection at
selected IV Pl@y stores.
Can you carry it?
Girls Only!!!
www.copha.com
NOTICE
Anti-Piracy Force Oath
The IV Pl@y team came up with a proposal to get rid of those counterfeit copies of your
favourite brand. The terms and conditions of the proposal are that you swear an oath to
never, ever consider buying or wearing any pirated items.
The oath goes like this:
“I hereby declare that I, a cool dude or great babe, will not ever entertain the thought of
wearing pirated and copied items. If I ever do so, I will be part of a criminal circle where I
will allow unscrupulous thieves to steal someone else property.”
For any further questions about the oath, please contact:
The IV Pl@y team
Head of the Anti-Piracy team
Marco LaRock
[email protected]
40
28
mode
Molénac et
IV Pl@y
Shocking April!
Fash Yonvictim
Frédéric Molénac est un artiste concepteur qui investit des territoires d’expression
depuis la mode et la haute-couture jusqu’au design et aux arts plastiques. Plébiscité
par la presse française et internationale, la « patte » avant-gardiste de Molénac
attire l’attention de la Maison Grès où il est nommé directeur artistique de 1995
à 1998. Entre 2000 et 2002, il réalise des collections de haute-couture sous son
propre nom. Ses centres d’intérêt ne se limitant pas aux seuls champs du luxe
et de la mode, il aborde ses collections couture, moins sous l’angle restrictif du
stylisme que sous celui de la conception artistique : pour Molénac, la haute-couture
devient un médium, tout comme ses sculptures et installations qu’il conçoit pour
une clientèle privée de collectionneurs. Il est également sollicité pour des projets
design très divers comme l’aménagement intérieur d’une nouvelle rame du métro
de Shanghai.
Aujourd’hui il vous présente OKOON, héritier de ses techniques de coupe mises
au point dès 1987 dans son prêt-à-porter de luxe. Un modèle unique en en vente
exclusivement sur son site : www.okoonbymolenac.com.
Venu à l’occasion du festival de la mode comme membre du jury du concours
de jeune créateur, Fréderic Molénac profita de l’opportunité pour prendre
quelques jours de vacances au soleil et pour rencontrer les gens du milieu de la
mode mauricienne. Ma®io Guillot et Valérie L’Eveillé ont organisé une soirée
sympathique à son honneur. Que de bons moments et de beaux échanges! .
Vaye Zahfair
Well well well, we knew something was up, but we now
have the photos to prove it. Ashley Prude is now cavorting
with the weather report lass from the Babe Channel, April
Swinton: see her gorgeous figure out of the water as our
feature page three girl.
After a few months out of the limelight following the
publishing of his scandalous snaps with the Black and
White sex bomb duo, we finally saw Ashton in the public
space again giving himself full on to his now notorious
addiction: buying everything he fancies in the Prototype
store.
He is back and he is mean: he has been sucked right back
into this exhibitionist world. His love life is never short
of excitement and we have got proof of that with some
of the pics taken at a very private party, photos taken
exclusively with our brand new technology, ProtoVue.
The noise Ashton will make now with April will be very
loud: she looks demure but loves showing off her assets
and to be seen: quite a match for Ashton! The more the
merrier…
Watch out next issue for even hotter pics!!!
Prototype of
new digital
contact lens
Latet Cocome
The exclusive photos of the debaucheries
of our ever shocking and great hunk,
Ashley Prude would not have ever been
possible without a new digital technology.
This revolutionary new gadget, exclusively
developed and used by the Gazette is the new
“HD contact lenses” branded as: “Protovue”.
The device is very simple to operate but
enormously expensive to put together. All
you do is wear a pair of the ProtoVue contact
lens and what you see is recorded remotely
via a simple signal sent via your mobile
phone. The person at the other end just
captures whatever image they want. All that
done incognito. Be ready for some more juicy
and sexy photos in our next issue. ProtoVue
is how far you can get to the saying: “What
you see is what you get”.
IV Pl@y Gazette
45
Cinema
War flicks
Hexxper Fimm
IV Pl@y cinema and motion department recommends some classic and great films on the theme of war. We certainly do not
prone war. On the contrary, we are for peace! But we love art, creativity and the great Uniforms costumes in those movies!!!
Some films are brand new and others are more classical. We have selected our Top 5 must-see war movies. They will develop your
cinematic knowledge and give you great conversation subjects. You might even appear more witty and smart! Bon cinéma.
Letters from Iowo Jima (2006)
This film is a real must see. Just as Clint
Eastwood re-invented the Western genre
with iconic Unforgiven (1992), he has
signed a masterpiece with Letters from
Iowo Jima. The film is the other side
of the Second World War. It is about
the bad guys, the criminal Japanese
villain. When you watch the film, you
slowly see those Japanese “monsters”
as people, human beings, with fears
and dreams like anyone. And all that
is done in Japanese, with virtuosity, by
my favorite ever gentleman director
Mr. Clint Eastwood.
Some trivia: Mr. Eastwood sacked an
assistant that screamed on one of his
sets: he insists on calmness and a Zen
attitude behind the scene. He believes
that the energy of a set should be focused
on the film itself. And it does!!! Check
out some great Uniforms. (9 stars)
Hotel Rwanda (2004)
Alpha Blondie is right: many of
the problems of Africa is initiated
and prolonged by Africans.
About 14 years ago, some of the
worst atrocities in the history of
mankind took place in the country
of Rwanda – and in an era of highspeed communication and round
the clock news, the events went
almost unnoticed by the rest of the
world.
In only three months, one million
people were brutally murdered.
In the face of these unspeakable
actions, inspired by his love for his
family, an ordinary man summons
extraordinary courage to save the
lives of over a thousand helpless
refugees, by granting them shelter
in the hotel he manages. Watch
this mind-blowing film and get to
know the guts of modern Africa
and how complicated some issues
are…
Apocalypto (2006)
Mel Gibson here signs another
original and mind blowing
film after directing scandalous
masterpiece The Passion of
Christ. Here, he makes us
live the lives of the Indians
in the Americas before the
arrival of the Europeans. The
photography, the plot, the
acting is just great.
The film explores the life in the
Americas before the European
settlement and it breaks away
from that overused cliché of
the “great” tribal life…
For the finer points, the
amount of digital footage shot
would approximately equal 2
million feet of conventional
film. No great Uniforms here!
Das Boot (1984)
An oldie but a great one. This film is a detailed
look into the claustrophobic and terrifying world
of a German U-boat crew hunting ships from
undersea. Gritty, realistic and peppered with
black humour, Das Boot is supposed to be one
of the first movie to use a Steadicam… Words in
a review cannot describe the experience of “Das
Boot”. A tremendous film!
Der Untergang (2004)
This film gave me the shivers. It is about the last presumed hours
of Hitler, narrated by the Kaiser’s personal secretary. The actor
that impersonates him looks so much like him, it is eerie. This
film had been condemned by some to be somewhat apologetic
of Adolf Hitler. I cannot agree: the film does give a human face
to a very inhumane person. We, in fact, see him not only as the
ruthless military leader we know, but also as a man, a madman,
with kids and a wife…Very disturbing: great cinema.
IV Pl@y Gazette
46
IV Pl@y Challenge
Kevin
IV Pl@y Gazette
47
YOUR WINTER
2008
STARS
Zey Toile
Aries (March 21-April 19)
Fire : boom kada boom. Go and and get them
tiger! If other signs do not watch out, the
Arians will devour the Uniforms collection
in one bite. Watch out!
VS
Taurus (April 20-May 20)
The new IV Pl@y Uniforms collection
will satisfy your craving of control and
power. You will feel like a real leader and
commander in chief in your brand new gear.
Get them quick!
Kevin
Gemini (May 21-June 21)
There is a need to settle what is haunting
you… be Zen and choose finally one of
your multiple personalities. For those with
fashion doubts, check the new Uniforms
collection: it will soothe your erratic self. If
that does not fit you, try 1965 or Prototype.
And well if you want to be a genuine
Gemini: buy them all.
Cancer (June 22-July 22)
Well Ma®io Guillot is one: so you must be
great then! But unlike him, get out of bed,
shake your body and go get it... all dressed
in your UFM gear please!!!
Leo (July 23-Aug 22)
No doubt you, show offs, will be devouring
hungrily the new Uniforms collection as
soon as it hits the stores. You love being
first to launch trends! Prototype for the boys
will make you a proud lion out there in the
wild jungle. The new 1965 vintage T-Shirt
collection for girls will be a must for your
discerning wardrobe.
Virgo (Aug 23-Sept 22)
Be wild: go on a buying spree and mix it
all: a pair of Uniforms jeans, a 1965 top and
a Prototype shirt. Wearing that will make it
hard for you to stay… a virgin. Purrrrrrr!!!!
Kevin Comarasamy: Head of Sampling Department
What is your typical day like at IV Pl@y?
I am in fact here to bring Ma®io’s creation on earth: I am IV Pl@y’s midwife! My dayto-day is about finding ways and means, scratching my head and wracking my brains
to materialize all those finishes, dyes, washes that come out of that ultra fertile man:
Ma®io. Many of IV Pl@y garments are handmade and exclusively developed to give
that original IV Pl@y feel.
Kevin Li: Planning Officer
What is your typical day like at IV Pl@y?
My job is to look after the day-to-day running of all the IV Pl@y’s friendly stores.
I have to manage the stock so that all the stores get their fair share of the pie. So I
crunch numbers with one hand while the other has to gently pat the store staff with all
ears to listen to their never ending trials and tribulations. Valérie L’Eveillé, IV Pl@y
Image Director, and I also check that our network of distributors is well serviced and
that it looks IV Pl@yed!
How is it like working for IV Pl@y?
Every day is different: no monotony here… There is certainly a lot of pressure. I learn
a lot through working with Ma®io’s creations…And the source of his inspiration is
surely a bottomless pit!
How is it like working for IV Pl@y?
Great vibes. A young team… However, there is also the stress of delivering to tight
cut-off dates. We are always on alert mode…
How do you think that you help out the IV PL@y adventure?
Well I am the one that looks after all the sampling, washes, special treatments and
I am proud of that. When I Iook at the jeans you are wearing, I know what it went
through. I am also the link between Ma®io designs and the production line and there
is no room for error here. If I stuff up the sample, well the local and export production
is also screwed.
How do you think that you help out the IV PL@y adventure?
Well, I am the link between the voice of the shops and ears of the top management
and vice versa. I hear and deal the good and the bad news! The point here is to
identify the clients’ qualms and to solve them. I also regularly go to the shops to keep
in touch with the team, to have a feel of the floor. I try to keep the team as one, to
keep the spirits up.
Your force?
I can handle lots of pressure. Let us be honest here: it is not easy to work with Ma®io:
he sets the standards very high. The samples must be perfect. And we have more that
100 styles per season!
Your force?
I am a go-getter: nothing can stop me. I also think that I am good at keeping a good
positive atmosphere going… and motivating the staff in challenging times. You see, I
was a IV Pl@y shop staff before I joined the management. I now know exactly what
it takes to work with the customer and that helps me to help others better.
Your weakness?
I do forget some stuff… But I have now found the simple solution to that is to always
have a notepad handy…
What do you love the most about IV Pl@y?
It is a young and dynamic team. And my bosses are fine people… I mean, there are not
many companies that at the end of the month gather the team for a chill out session
and a beer.
Your weakness?
I am sometimes short tempered. I am also a very shy person. I try to hide this badly,
but my red cheeks always give it away!
What do you love the most about IV Pl@y?
The style is so original… the design, the look, the cut, I mean… It also has that
friendly touch to it… And I love Ma®rio… and Valerie, a tiny bit more though!!!!
Libra (Sept. 23-Oct 23)
This winter, be romantic and suave. But if
you want to surprise him or her (or both!!!)
try the new IV Pl@y collection: they will
love it and love you for it!
Scorpio (Oct 24-Nov 21)
The boldness of the new IV Pl@y collection
will do you a lot of good. Your desire for
some chic will be served by the Prototype
fine designs. For a relax day out, grab your
latest 1965 T-shirt and look good. Let your
hair down and feel free this winter!
Sagittarius (Nov 22-Dec 21)
Energy is your asset. The world is your
oyster and IV Pl@y is your friend. Feel
even better dressed head to toe in IV PL@y.
You’ll be smiling at the competition...what
competition???
Capricorn (Dec 22-Jan 19)
Constant Capricorns: just keep being so
natural: be IV Pl@yed once a day. Smile, let
off some steam. Life is just so cool! Hey!
Aquarius (Jan 20-Feb 18)
Soak up this winter issue and bring some
magic in your life, Neptune is watching over
you! Let the new UFM collection inspire
you and lead you to something exciting...
Lucky you!
Pisces (Feb 19-March 20)
Well Pisceans loves water and this where
the UFM team emerged from! You will be
blown away by their looks and wish you
could be one of them. Feel like a fish in the
sea, express your aquatic nature.
Team IV Pl@y Gazette
Art Direction:
Christian Comarmond
(Capital Media)
Ma®io Guillot
Concept:
Valérie L’Eveillé
Capital Media
Copy writing:
Christian Comarmond
Layout and Design:
Capital Media team
Ma®io Guillot
Sohan Lalldharee
Photography:
Satchin Sagar
Ma®io Guillot
Contributing writers:
Ma®io Guillot
Valérie L’Eveillé
Models:
UFM - Diane, Anne-Lise, Mathieu, Gaël
Nineteen 65 - Lina and Ludovic
Prototype - Jeannot and Camille
Make up:
Linley Laverdure
(Mahé Model Agency)
Sales & Advertising:
Anne Pascal (Capital Media)
Printing:
Le Mauricien Ltd.
Special thanks to:
Booshan Belut, Vijendra Ramdhurn (interns)
Bisoon coiffeur
Kelly, Christine, Maureen, Laurence, Axelle
Roy, Michael S, Roger, Michael D, Cedric
(Prototype extras)
Bamba Sourang
Now available for girls