TABLE OF CONTENTS - the International Spa Association

TABLE OF CONTENTS
4
5-6
Resource Partner Membership
Pulse
7
Digital Opportunities
8
ISPA Helps Members Stand Out
9
Sampling
10
ISPA Conference & Expo
11
ISPA Conference & Expo Attendee Profile
12
Expo Booth
13-19
Sponsorships
20
Contact ISPA
ISPA spa members make the retail purchasing decisions for their locations,
which represent all sizes of day, resort/hotel and medical spas. If you want
your company in front of spa decision-makers from around the world, ISPA
has exposure opportunities to fit your needs.
From digital to print advertising, events and sampling, there are exposure
offerings suited to benefit every member company.
The following guide is designed to help you easily navigate through all of
ISPA’s valuable opportunities.
experienceispa.com
RESOURCE PARTNER MEMBERSHIP
The International SPA Association (ISPA) is the leading professional organization for the spa industry
and is dedicated to advancing the industry by providing invaluable educational and networking
opportunities, cutting-edge research, worldwide media exposure and much more.
ISPA resource partner memberships are available for those who provide services or resources to
the spa industry including product/service suppliers, consultants and educational institutions.
With membership, your company not only gains access to a global network of spa leaders looking
to cultivate relationships, but also has access to a wide array of benefits that will help provide a
balance for both your business and personal growth. From invaluable education, in-depth research
and unequaled promotional opportunities, ISPA can help take your business to the next level.
Access to member contact information
through the online ISPA Membership
Directory.
Monthly Snapshot Surveys which
identify the latest industry trends.
Receive each issue of Pulse magazine,
ISPA’s trade publication dedicated to
informing spa industry professionals
of the latest trends and practices and
promoting the wellness aspects of spa.
Complimentary 24/7 access to
digital spa industry and consumer
research studies.
4 | experienceispa.com
“Pulse magazine is a fabulous platform
to reach our most active partner spas.
The resources and articles are always
business-centric. The publication truly
has a “pulse” on what is happening in
the spa industry today. It is most
definitely a publication that our buyers
read monthly.”
Shannon McLinden
FarmHouse Fresh
PULSE
With 10 issues published annually, Pulse is the premiere magazine for spa professionals. ISPA members
receive the print edition each month and special editions are also distributed to an expanded audience.
Additional ad exposure is included through the distribution of the digital edition sent to both members
and prospective members. Keep in mind, the print version ofPulse has an exclusive members-only
readership. Our issues are sent to the decision-makers within the spa industry versus being a
consumer-based magazine.
2015 Pulse Editorial Calendar
Please note: Dates are subject to change
Advertising Supplements &
*Expanded Distribution
Issue
Editorial
Jan/Feb
Future and Forecasts: Trends and Innovations Shaping the Spa Industry
Mar/April
Consumer Habits and Needs: Understanding the Male and Female Spa-Goers
Gift Ideas for Him and for Her
May
Global Best Practices
Products That Give Back
*West Coast Media Event
June
Reinvention: A New Way of Looking at Marketing and Branding
July
The Beauty Issue: Trends, Ingredients and Techniques
Head-To-Toe Beauty Care
August
2015 ISPA Conference & Expo Preview
*2015 ISPA Conference & Expo Attendee Prospects
*East Coast Media Event
September
Retail Strategies and Sales Lessons
October
2015 ISPA Conference & Expo On-Site Edition
November
Leading by Example: Habits of Great Leaders
December
2015 Conference & Expo Wrap-Up
New Product Launch Guide
*2015 ISPA Conference & Expo Attendees
Industry Leaders and Top Brands
5 | experienceispa.com
2015 Pulse Rates
Ad Size
1x
5x
10x
*Special Edition
Full Page
$2,700
$2,400
$2,200
$3,200
Spread
$5,200
$4,700
$4,200
$6,200
1/2 Page
$2,000
$1,800
$1,600
$2,500
1/3 Page
$1,600
$1,450
$1,300
$2,100
1/4 Page
$1,250
$1,125
$1,000
$1,750
Supplement
$775
$650
$825
2015 Pulse Mechanical Requirements | (width x height)
Ad Size
Live Area
Trim Size
Bleed
Full Page
7”x10”
8-3/8”x10-7/8”
8-5/8”x11-1/8”
Spread
14”x10”
16-3/4”x10-7/8”
17”x11-1/8”
1/2 Page
7”x4-7/8”
n/a
n/a
1/3 Page
2-1/4”x10”
n/a
n/a
1/4 Page
3-1/2”x4-3/4”
n/a
n/a
Ads are accepted via FTP or another file sharing platform in the following formats:
Adobe CS (Includes InDesign, Illustrator and Photoshop) or lower: QuarkXPress 6.0 or lower. If you would like to send a high-resolution
PDF or upload your artwork to our FTP site, please contact [email protected] for instructions.
*Special Editions have greatly expanded distribution beyond ISPA Membership (August and October 2015).
**Additional charge applies for preferred position.
Pulse Supplements
Inclusion within one of the six Pulse supplements places a bold
spotlight on your brand. Space includes a short description of
product, company contact information and a product image.
The supplements are also included in the digital version of Pulse .
Investment: $775-825 per supplement
Pulse Special Opportunities
Circulation ranges from 7,500
Want to stand out more? Belly bands, gatefold covers and other
customizable print options are available.
for special editions. (Digital reach
Investment: Contact ISPA for additional information
6 | experienceispa.com
for regular editions to 33,000
not included in calculations.)
DIGITAL OPPORTUNITIES
Website Banner Ads
ISPA’s website, experienceispa.com, averages more than 17,000 unique visitors per month. A digital
ad on the website places your brand in front of top spa decision-makers from around the globe.
Investment: Contact ISPA for available opportunities.
ISPA Conference & Expo Website Banner Ads
The ISPA Conference & Expo website, attendispa.com, is the place to go for everything Conference.
For exhibitors and sponsors, the banner ad is a great place to include your booth number or
sponsorship for everyone to see and include a link to your site.
Investment: $600-$1,000
Touch Points
Touch Points, ISPA’s monthly e-newsletter, is a popular benefit for members that keeps them
up to date with the latest industry news, innovative products and a variety of business tools.
Your investment gives you a horizontal ad in Touch Points for one issue of both the member
and prospect versions. Total distribution for both editions is over 10,000.
Investment: $600 per issue
7 | experienceispa.com
ISPA HELPS MEMBERS STAND OUT
Each day ISPA helps spread members’ messages via social media. To take advantage of this member
benefit, send your companies’ latest news, press releases or fun facts - it’s that simple.
Facebook
Send news to ISPA and it will be posted, along with a link, for ISPA’s 9,000+
followers to see.
Media Leads
ISPA receives calls each day from media representatives working on story
ideas. Provide product information for possible inclusion in press releases
sent out to global leaders in media. Information submitted will also be
used for inquiries from the media.
Pulse Member News
Submit innovative ideas, newsworthy items, new employees and community
outreach efforts to be shared in this popular section within Pulse magazine.
Pulse New Spa Resources
Send an image and description of new product launches with a company
phone number and website - ISPA will do the rest.
Twitter
@ISPADoYou will tweet product news to more than 15,000 loyal followers.
Send a promotional idea along with a link to ISPA to increase brand exposure.
8 | experienceispa.com
SAMPLING
ISPA Reveal Box
Your company provides the product for this sampling box which is sent to a select group of ISPA
members in February, June and November. With this sponsorship, your company’s information is
included on the box insert card, encouraging recipients interested in products to follow up with
your company.
Investment: Starting at $875 per box
The February Reveal Box
will feature an expanded
distribution and include
the 2015 ISPA Buyer’s Guide
with full-page company
profiles for participating
box sponsors.
*Dates subject to change
9 | experienceispa.com
ISPA CONFERENCE & EXPO
If you want face-to-face time with spa decision-makers from around the world, the ISPA
Conference & Expo is the perfect place to make that happen. The annual event brings professionals
from all spa industry sectors together in one location. For the 2014 ISPA Conference & Expo, 97
percent of attendees were spa leaders who make or influence purchasing decisions, making it an
invaluable opportunity to spotlight your products or services.
The 2015 ISPA Conference & Expo will be held October 19-21 at Mandalay Bay Resort & Casino
in Las Vegas, Nevada. Your company’s 2015 Expo booth and/or sponsorship will offer high-profile
exposure to key decision-makers and will bring your company brand, products and services
to the forefront. Space is limited, so ensure you sign on early to guarantee inclusion and
maximum exposure:
Emails and other member and nonmember communications
Facebook, Twitter, Instagram, Pinterest and the ISPA Blog
ISPA Conference & Expo website
ISPA SmartBrief (special exposure for sponsors)
Media releases and media interviews
Pulse magazine
Touch Points - members and nonmember e-newsletters
Promotional event mailer
Note: Cash sales and individual transactions are not permitted on the ISPA Expo floor. However, attendees are encouraged
to place orders with exhibitors on-site. This allows our exhibitors and attendees to build long-lasting relationships.
10 | experienceispa.com
ISPA CONFERENCE & EXPO ATTENDEE PROFILE
Why should you exhibit or sponsor at the ISPA Conference & Expo? It’s in the numbers.
What type of spa professionals attend?
55% Spa Director or Assistant Director
20% Executive (i.e. CEO, COO, owner, etc.)
17%
Manager
8% Other
What products did spa
professionals come to see?
Ambiance, Decor & Fragrances
Books & Music
Clothing, Footwear & Accessories
Cosmetics & Cosmetic Equipment
Environmentally-friendly/Sustainable
Fitness Equipment
Hair Care Products
Linens & Towels
Merchandising Products & Gift Bags
Nail Care Products
Nutritional Products: Food, Beverage
& Supplements
Publications & Websites
Skin Care/Body Care Products
Software & Technology
Retail Display Equipment
Tanning & Sun Care
Teeth Whitening
Treatment Devices
Source: 2014 ISPA Conference & Expo Attendee survey
11 | experienceispa.com
EXPO BOOTH
Investing in an Expo booth at the ISPA Conference & Expo provides access to a global group of
spa industry leaders who are looking for fresh, innovative products and services for their spas.
Investment
20’x20’
Island
$15,750
10’x10’
Linear Booth
$3,300
10’x20’
Linear Booth
$6,600
10’x20’
Split Island
$8,100
20’x30’
Island
$22,350
An additional
$300 fee applies
to corner booths
Other booth sizes and pricing available.
Contact [email protected]
for more information.
12 | experienceispa.com
SPONSORSHIPS
A diverse offering of exposure opportunities are available that will allow you to showcase your
product or company in a way that best suits your brand. ISPA specializes in creating custom
opportunities. Give ISPA a call to develop the perfect option for your company.
PLATINUM LEVEL
Investment: $27,500
[Exclusive] Conference Registration Bag
The sponsor’s logo will be embroidered on the Conference Registration Bag that all full-Conference
attendees receive as they check in for the event.
[Exclusive] General Sessions
Sponsorship includes logos on General Session screens, lit logo display on walls and the opportunity
to distribute gifts to session attendees each day of the Conference.
[Exclusive] Name Badge Holders
Name badges serve as THE ticket for all Conference activities providing maximum exposure for the
sponsor. More than 2,000 attendees will have the sponsor’s logo on display each day.
GOLD LEVEL
Investment: $15,500
Water Bottles
Keep attendees hydrated by providing custom water bottles that are provided to attendees in the
Registration Bags to use throughout the entire Conference & Expo.
13 | experienceispa.com
[Exclusive] Conference Journals
The Conference journal is included in the attendee Registration Bag. This custom journal includes
both the sponsor and ISPA logos. It comes in handy for taking notes during General Sessions and
Professional Development Sessions.
[Exclusive] Conference Guide
The Conference Guide is the encyclopedia of Conference. It’s an overview of everything going on
during the event including the agenda, Professional Development Sessions, exhibitors, maps and
more. All attendees receive a Guide as they check in at the event. Included with this sponsorship
is a company profile in the Conference Guide.
Farewell Party
The Farewell Party marks the end of Conference. Sponsors receive a special VIP area and logo
displays throughout the event venue. It’s a time for attendees to experience a final celebration
and network with spa peers. As the final event of Conference, it’s sure to be a memorable time
attendees won’t soon forget.
14 | experienceispa.com
An attendee
favorite!
RELAXATION AREA
The ISPA Conference & Expo Relaxation Area hallway is a place for attendees to experience
complimentary soothing spa treatments and cutting-edge products. Sponsors transform their
rooms into tranquil spa settings to allow spa attendees to learn how sponsor products can be
implemented into their spa treatment menus. Sponsors have the liberty to design their designated
space to their liking, ensuring visitors get a true taste of their brand and offerings. This unique,
intimate setting can also be used for private meetings and gives sponsors exclusive time to
connect with attendees throughout all three Conference days.
Provided with sponsorship:
Water source
Basic power
Basic lighting
Storage space within Relaxation Area hallway
Trash removal service
Relaxation Area Kit, which includes specifics on shipping, load-in, load-out,
service times and vendor contact information
5 remaining rooms | Average room size: 1,200 sq. ft.
SILVER LEVEL
Investment: $6,500+
Computer Centers
The Computer Centers allow attendees to conveniently print out educational session handouts,
catch-up on email or browse the web. The sponsor’s logo will be present on the home screen and
have the opportunity to display a product.
Conference Newsletter - The Daily Pulse
This handy newsletter is distributed each night of Conference to keep attendees up-to-date on events
and any last-minute changes. The DailyPulse is delivered to attendees’ rooms each night with sponsorship
availability Sunday through Wednesday. The sponsor has the opportunity to place a product in the
corresponding night’s Room Drop Bag. Sponsorship also includes a 75-word company description on
the front of the sponsored night’s newsletter.
[Exclusive] Energy Breaks
These half-hour breaks allow attendees to come together, network, enjoy refreshments and re-energize
for the rest of the day. Sponsors have the opportunity to promote their brand for the half-hour break
each day of Conference in a variety of ways including distributing product samples or conducting
product demonstrations while attendees are present.
Expo Lunch
Available Monday through Wednesday, the Expo Lunch allows attendees to enjoy a complimentary
meal on the Expo floor. Sponsor logos will be included on signage and napkins in the Lunch area, and
sponsoring companies can choose to stand out even more by providing unique centerpieces, logoed
cups and more. Team members of sponsoring companies may also be present to pass out information
and mingle with attendees.
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[Exclusive] Expo Map
This handy resource is the go-to navigational tool for attendees. The sponsor’s brand is placed front
and center in a company profile within the map provided to all attendees. Maps will also be distributed
at publication bins on the Expo floor.
[Exclusive] Morning Refreshers
Morning Refreshers offer a chance for attendees to network and enjoy refreshments. During this
half hour each day of Conference, sponsors have lots of options to promote their brand including
distributing product samples or conducting product demonstrations.
[Exclusive] Professional Development Sessions (PDS)
One of the things that sets the ISPA Conference & Expo apart from other spa events is its valuable
educational offerings. With hours of PDS education offered each day of Conference, your brand
can be the image Conference attendees associate with the valuable education they walk away
with and remember. Additionally, this exclusive sponsorship includes the opportunity to set up
a table in the PDS hallway to display product and speak with attendees.
Restroom Amenities
With various locations throughout the Conference space, these high-traffic areas are the perfect
place to sample products with attendees. This sponsorship can be customized to meet your needs.
Everything from mirror clings, restroom stall signage and product displays may be provided and
displayed by the sponsor.
ISPA Foundation Live & Silent Auctions
Be directly in front of attendees as they join the excitement of the ISPA Foundation Live &
Silent Auctions. Sponsorship includes logo placement on all bid sheets, Auction signage and
post-Conference thank you letters.
17 | experienceispa.com
Welcome Letter
Capture the attention of attendees as soon as they arrive on-site through the Welcome
Letter sponsorship. Welcome Letters are handed to attendees staying at the Mandalay
Bay Resort & Casino at check-in. The sponsorship includes a full-color banner image
within the letter.
BRONZE LEVEL
Investment: $5,000+
Room Drops
Attendees love going home with the latest spa product! Room Drops are hand-delivered to
the rooms of attendees staying in the Conference hotel each night. They’re one of the most
popular perks of attending Conference and offer an amazing chance to place product in the
hands of the attendees. For additional exposure, custom bags for the nightly delivery can be
purchased. Sponsorship opportunities are available for Sunday, Monday and Tuesday nights,
or gain maximum exposure by signing on to be the exclusive Room Drop sponsor for
Wednesday night.
This is a small sample of available sponsorship opportunities. The ISPA team is here to work
with your company to build a customized sponsorship package tailored to accomplish your
company’s goals.
Want something different? Contact ISPA to customize your sponsorship.
18 | experienceispa.com
“This year’s Conference was without
question the best Supracor has ever
had and that’s saying a lot as every
year has been good. I and my staff
thought the buyers were terrific.
They represented the best of the best.”
Steven Landi
Supracor
SPONSOR BENEFITS
Platinum
Sponsor
$27,500+
Gold
Sponsor
$15,500+
$9,900
$3,300
Full page
Half page
Quarter page
300 words
200 words
150 words
Logo
Logo
Text
Text
Individual
Combined
Conference Guide inclusion
Logo
Logo
Text
Text
Pre-Conference brochure
Logo
Logo
Text
Text
Booth credit
Silver
Sponsor
$6,500+
Bronze
Sponsor
$5,000+
Priority booth placement
Pulse advertising
Pulse feature
Pulse highlight
Social media exposure
Conference website
Distributed press release
SmartBrief highlight
Sponsor designation in on-site directory
On-site signage
General Session logo loop
19 | experienceispa.com
Contact ISPA
For sponsorships, advertising or Pulse inquiries, contact:
Whitney Elswick | Account Executive
[email protected]
859.226.4372
To submit logos, ad materials or samples, contact:
Katherine Blake | Project Manager
[email protected]
859.226.4354
If you have news you’d like to share, contact:
Megan Browning | Marketing Manager
[email protected]
859.219.3549
2015 ISPA
CONFERENCE & EXPO
October 19-21
Mandalay Bay Resort & Casino
Las Vegas, NV
experienceispa.com