ingredients forcreativity

®
MAR/APR 2013
ingredients for creativity
WHAT YOU MAKE IS UP TO YOU
Kits can be so predictable. You start
with a bunch of pieces, follow the
instructions, and eventually you end
up with something that looks more or
less like the picture on the kit. But the
Artisan Embellishments Kit is different.
No picture, no instructions. And no
"final" project. We can’t show you what
the kit makes because what the kit
makes is entirely up to you.
Use Sticky Strip to
adhere the lace for
an almost invisible,
secure hold.
This kit contains dainties for finishing
creations of your choice. A lace-touched
scrapbook page. A buttony card. A heart
pendant. A plump, beflowered pillow.
We provide the ingredients—you
provide the creativity.
Make & Takes, swap out the rose for
a button, resin flower, or heart. This
is a great way to show how different
pieces create different moods.
just for you card
(13.3 cm x 11.4 cm)
A Little Greeting Stamp
Set; Crumb Cake and Very
Vanilla Cardstock; More
Amore Specialty Designer
Series Paper; Basic Black
Classic Stampin’ Pad;
Artisan Embellishments Kit
Each kit includes an eclectic yet
coordinated assortment of this and
that—lace, paper doilies, buttons,
hearts, flowers, tickets, tags. It
coordinates with the products in the
More Amore product suite but the
exclusive colours and designs go with
so much more.
sister page
(20.3 x 12.3 cm)
Amazing Family Stamp Set;
Pool Party and Whisper
White Cardstock; More
Amore Specialty Designer
Series Paper; Basic Black
Craft Stampin’ Pad; Early
Espresso Stampin’ Write®
Marker; Clear Stampin’
Emboss® Powder; Artisan
Embellishments Kit;
Stampin’ Dimensionals®
As you demonstrate the kit, tell your
customers, "Imagine what you could do
with this kit. The pieces are so different
from each other but look so good
together. You can use them individually
or mix and match them. There’s no right
or wrong way to use this kit—it can be
whatever you want to make of it".
Artisan Embellishments Kit • 2013 spring/summer
catalogue • item 129328 • 11.95 €/£8.95
© 1990–2013 STAMPIN' UP!
»To make the kit stretch for the
Shelli’s message
Spring is a wonderful time of year—fresh and bright
and new. We’ve all been dealing with winter, so the
fact that the sun is peeking out more often and the
snow is melting can’t help but make us happy!
Spring is also the ideal time to mix things up a
little bit with your Stampin’ Up!® business, to try
something you maybe haven’t done before. When
you think about your springtime parties and
get-togethers, think fresh
and new—and see what
comes to mind! I get lots
of great ideas just by
browsing through the
spring/summer catalogue,
so that might be a great
place to start as you plan
your spring events.
One thing that I’d
encourage you to do is
make sure that your
events are focused on
getting Stampin’ Up!
products into the hands
of your guests! A lot of
events are designed so
that guests leave with a handful of cards or a
special occasion banner or something like that.
That’s a great way to interest people in attending
your event, but when the event is over, they leave,
without any reason to stay in touch.
Plan a springtime event where your guests leave
with a finished project—AND some Stampin’ Up!
product. Or make sure you demonstrate a project
that your guests will HAVE TO HAVE! If they fall
in love with what you’re demonstrating, they’ll
want the products you’re using so they can make
the same thing at home.
»title promotions November-December 2012
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When they take product home (or receive it shortly
in the post), they are much more likely to want to
stamp again. And when they feel that need to
stamp, they’ll be turning to you for more ideas,
training, and products.
So here’s to spring—and fresh, new springtime
ideas!
2
© 1990–2013 STAMPIN' UP!
plan for profit
THEY CAME, THEY STAMPED, THEY HAD FUN—BUT DID YOU MAKE ANY MONEY?
Demonstrators love being
part of Stampin’ Up! for
many reasons, from simply
enjoying creativity to earning
money. Some focus only on
the creativity and the fun,
regardless of cost, while others
are able to use their businesses
benefits in your newsletter, or post
Takes for three workshops? If you
by calculating your cost per project,
samples featuring it on your blog
are preparing one workshop for a
then charging for your class or
or website. You could even offer to
given month, why not prepare for
for kits accordingly to reimburse
include a stamped sample when
three? You will keep all the same
yourself for not just the cost of the
someone orders the set. However
demonstrations and Make & Takes
products but also for your time.
you do it, make the sets you love
but use them three times. You will
Choose the projects that are not
(and order) pay you back!
get paid three times for the work
only cost-effective but also timeeffective. When projects require
you did only once!
to not only support their hobby
Prepare Wisely
but also earn extra income to
When it comes to your time,
support their families, take
prepping for an event can be
holidays, etc. But did you know
Know How to
Figure Your Costs
one of your biggest investments.
you could do both?
Never choose a project without
From creating the samples to
knowing how much it costs. You
cutting all your paper and putting
can plan for profit in your events
Let’s be honest: When you hold
an event, whether you’re in it
for the creativity and fun or to
earn money, you actually have
to do some work. From prepping
the projects to publicising the
event or working with a hostess,
continued on page 12
kits together to organising your
supplies, it can be time-consuming.
To make your life easier and
your time worth more, why not
spend an extra 10–15 minutes in
one sitting and cut out Make &
you invest time in putting that
event together. And your time is
valuable. There’s nothing wrong
with focusing on the fun and
the creative, but you should be
able to be profitable too! Here
are a few ideas to help you turn
your fun hobby into an activity
that actually earns you money.
Choose Carefully
You may have joined Stampin’
Up! because you’re addicted to
stamping. Admit it—you want it
all! But consider that for every
stamp set you buy, you will need
to sell about three (depending
on your total commissions)
of that set to pay yourself
back. That doesn’t mean you
shouldn’t buy the sets you want
(because you should!). It just
means that once you find and
buy a set you love, help your
too. Use it in your next event,
talk about its features and
petite pocket cards (5.1 x 10.2 cm)
Hearts a Flutter and Papillon Potpourri Stamp Sets; Whisper
White Cardstock; Calypso Coral, Lucky Limeade, Melon
Mambo, Pool Party, Summer Starfruit, and Tempting
Turquoise Classic Stampin’ Pads; Whisper White Baker’s
Twine; Window Sheets; Bitty Butterfly Punch; Big Shot™;
Petite Pocket Bigz™ XL Die; Hearts Collection Framelits™ Dies
Rotating Feature
customers fall in love with it
3
© 1990–2013 STAMPIN' UP!
put it in reverse
Welcome to your party this month! In this article you’ll find
one project to demonstrate, one to share as a Make & Take, and one to give as a hostess gift. Feel free to
change things up, but you’ll find everything you need for your next round of parties on these two pages.
Masking is a simple technique
that expands your creative
repertoire. But how often do
you put that technique in
reverse? If you don’t, you’re
missing out on a fun and
versatile stamping technique.
How It Works
Think of reverse masking
like using a template. Cut a
shape from copy paper using
our punches or Big Shot dies.
Set aside the punched image,
butterfly card (10.8 x 14 cm)
En Français Background Stamp;
Raspberry Ripple and Whisper
White Cardstock; Island Indigo
Classic Stampin’ Pad; Pool Party
Classic Stampin’ Ink® Refill; Pearl
Basic Jewels; Stampin’ Spritzer;
Owl Punch; Big Shot; Beautiful
Butterflies Bigz Die; rubbing alcohol
here’s to you box
(hostess gift)
Friendly Phrases and Oh Hello
Stamp Sets; Pool Party and Whisper
White Cardstock; Basic Gray and
Summer Starfruit Classic Stampin’
Pads; Whisper White Baker’s Twine;
Brights Designer Buttons; Big Shot;
Fancy Favor Bigz XL Die; Floral
Frames Framelits Dies; Brayer; white
tissue paper; craft stick
»Explore the options. Create a row of reverse-masked
images. Use them to create a complete background.
We’d love to see how you use reverse masking. Share
your projects with us on Stampin’ Connection.
thank you card (7.6 x 7.6 cm)
Beyond Plaid and Essentials
Stamp Sets; Basic Gray and Pool
Party Cardstock; Basic Gray and
Island Indigo Classic Stampin’
Pads; Island Indigo Baker’s
Twine; Brights Designer Buttons;
Big Shot; Apothecary Accents
Framelits Dies; stapler and staples
then place the reverse image
on your project and stamp or
mist over it.
How to Use It
The Here’s to You box and
Butterfly card show how
this technique can create a
striking focal point. Use it
with sharp contrast when
you want to make a bold
statement. Both images
draw immediate attention.
The Thank You card offers
a subtler tone-on-tone effect
that demonstrates how
you can use this technique
to create an interesting
background texture. Try
it yourself using a
combination of both. Let
creativity be your guide.
Now Share It!
That’s reverse masking. Give
it a try, then share it with
your customers. No one will
argue—the results are
absolutely beautiful!
»Learn more about
masking on the
demonstrator website.
Go to Training>Products
& Techniques>Stampin'
Techniques>Basic
Stampin Techniques.
4
© 1990–2013 STAMPIN' UP!
Everything you need in order to create the
»Thank
You card with a party of eight people
Big Shot (item 113439)
(including the hostess) is shown on this page.
STEP 1. Cut out a label from a piece of
copy paper using the Apothecary Accents
Framelits Dies.
STEP 2. Position the negative image over
Island Indigo Baker’s Twine (item 125575)
the front of the card, and stamp the argyle
image in Basic Gray ink.
STEP 3. Stamp “Thank you” in Island Indigo
ink on the Pool Party Cardstock. Cut out the
greeting in a banner shape and staple it to
the card.
Stapler and staples
STEP 4. Thread Island Indigo Baker’s Twine
Essentials Stamp Set (item 126370
)
through the button and adhere it to the card.
Brights Designer Buttons (item 119747)
Basic Gray Classic Stampin’
Pad (item 126981)
Apothecary Accents Framelits
Dies (item 127003)
8 pieces of 7.6 x 7.6 cm
scrap paper
8 pieces of 7.6 x 1.1 cm
Pool Party Cardstock
(item 124391)
8 pieces of 7.6 x 15.2 cm Basic Gray
Cardstock (item 121689)
Beyond Plaid Stamp Set (item
129201 or item 129204 )
Island Indigo Classic
Stampin’ Pad (item 126986)
5
© 1990–2013 STAMPIN' UP!
bleaching 101
tip:
Keep the Heat
Tool nearby to quickly
dry the bleach after
spritzing or stamping
if you end up using a
little too much.
Fashion trends have a tendency to
resurrect (remember bell-bottoms,
flare jeans?), crafting trends are no
different. Put on your acid-wash
jeans and re-welcome bleaching!
Bleaching gives a wonderful,
washed-out look to any project
and teaching your customers
fun techniques will help them
see the value of a demonstrator
as a crafting connoisseur, not
just a salesperson. You can apply
bleach in several different ways;
let’s look at two of them.
Always
be careful when using
bleach. This product
can be harmful.
scrapbook page, each one will
look just a little bit different—
making your creations look so
avant-garde!
Stamping
Spritzing
safety tip:
To keep the bleach from
blotching, hold the Stampin’
Spritzer at least 10–13 cm
away from the cardstock.
For best results, spritz dark
cardstock, such as Basic Gray.
Spritzing is meant to give a
unique and random background
to your project. If you’re making
multiple cards or duplicating a
Spritzing + bleach seems like
a messy job, but the Stampin’
Spritzer can help you keep bleach
on the card and off your clothes.
While demonstrating this
technique to your customers say,
"If you’re someone who likes to add
a fresh look to projects, the
Stampin’ Spritzer will be your best
friend. It is such a low cost tool! At
only 3.50 €/£2.75, you can fill one
with bleach and another with
your favourite colour."
What if you want a washed out
look of your favourite
background stamp? Make your
own bleach stamp pad!
This technique is simple enough
for your beginning stampers and
it has the wow-factor for your
more experienced stampers.
Get out there and bleach your
heart out!
make a wish card (10.8 x 14 cm)
Make a Wish Stamp Set; Basic Gray,
Melon Mambo, Shimmery White, and
Summer Starfruit Cardstock; Neutrals
Designer Series Paper Stack; Basic
Gray Classic Stampin’ Pad; Vintage
Faceted Designer Buttons; Stampin’
Dimensionals; Big Shot; Blossom
Party Originals™ Die; Labels Collection
Framelits Dies; Stampin’ Spritzer;
bleach; embroidery thread
STEP 1. Fold a paper towel
so it’s at least 8 layers thick
and place it in an empty
wood-mount box or other
container. Pour enough bleach
onto the paper towel so it is
completely saturated.
STEP 2. Press your
stamp onto the bleachsoaked paper towel.
6
© 1990–2013 STAMPIN' UP!
oh, hello card (12.7 x 8.9 cm)
Oh Hello Stamp Set; Basic Gray, Melon Mambo and
Summer Starfruit Cardstock; Neutrals Designer
Series Paper Stack; Basic Black Craft Stampin’ Pad;
Clear Stampin’ Emboss Powder; Silver 1/8" (3.2 mm)
Mini Brads; Stampin’ Dimensionals; Itty Bitty Shapes
Punch Pack; Big Shot; Pinwheel Sizzlits® S Die; bleach
friend card (14 x 10.8 cm)
Amazing Family Stamp Set; Swallowtail
Background Stamp; Melon Mambo and Summer
Starfruit Cardstock; First Edition Specialty
Designer Series Paper; Basic Black Craft Stampin’
Pad; Basic Black Stampin’ Write Marker; Clear
Stampin’ Emboss Powder; 3/16" (5 mm) Neutrals
Brads; Stampin’ Dimensionals; Color Spritzer
Tool; Boho Blossoms Punch; bleach
STEP 3. Immediately stamp your
project. If the bleach has time to dry, you
won’t see any change to your cardstock.
7
© 1990–2013 STAMPIN' UP!
divide and conquer
USE OUR 12" X 12" DIVIDED PAGE PROTECTORS TO SIMPLIFY YOUR SCRAPBOOKING
When you think of fun scrapbooking
products, what items come to mind?
Simply Scrappin’® Kits? Patterned
Paper? Punches? All of these are
fabulous products you can use to
invigorate your scrapbooking, but
the annual catalogue introduced one
of our coolest scrapbooking products
yet—our 12" x 12" (30.5 x 30.5 cm)
Divided Page Protectors.
Most people think of page protectors as
a necessity. After all, they’re what you
use to protect your completed pages. By
recognising the many ways to use our
divided page protectors, however, you’ll
see these basics in a new light. And they’ll
appeal to so many customers: people who
have limited time for scrapbooking, people
who take a lot of photos and want to do
something with them, people who want to
record the daily fun in their lives, and more.
Encourage your customers to give
divided page protectors a try by bringing
your current scrapbook with you to the
workshop so you can show them how
it’s done. Or set up a class or party at
your home where you can work on your
scrapbooking projects together. When
you and your customers use our divided
page protectors, you’re sure to conquer
your pile of photos.
8
© 1990–2013 STAMPIN' UP!
Use our divided page protectors to feature:
• Day/week/month in the life photos
• Favourite photos of the year
• Photos from a fun occasion or event
Here’s how to use these page protectors to
simplify your scrapbooking:
•T
he various panels in each of the Divided
Page Protectors offer you an ideal way to
use whatever you have on hand. Use up your
paper and ribbon scraps—any miscellaneous
items you have available. Mixing and
matching colours and embellishments can
create pleasing results.
• If you only have a few minutes free for
crafting, use them to create individual panels.
Make journalling spots, decorative pieces,
and more. Once you’re done with one piece,
set it aside, and then pull them all out when
you’re ready to put everything together.
• Experiment. Everything doesn’t have to be
a perfect match. As long as your photos are
the star of the show, you’ll be set.
Easy Upsells
When customers buy our 12" x 12"
Divided Page Protectors, there are
a number of other products you can
automatically suggest as upsells:
• Simply Scrappin’ Kits
• Designer Series Paper
• Albums
• Punches
• Dies
• And more!
oh, baby scrapbook pages
(12" x 12") (30.5 x 30.5 cm)
Amazing Family, Ciao Baby,
Feel Goods, and Oh Hello
Stamp Sets; Basic Gray, Crumb
Cake, Daffodil Delight, Midnight
Muse, Pretty in Pink, Real Red,
Very Vanilla, and Whisper
White Cardstock; Tea for Two
Designer Series Paper; 12" x
12" (30.5 x 30.5 cm) Divided
Page Protectors; Baja Breeze,
Early Espresso, Gumball Green,
and Island Indigo Classic
Stampin’ Pads; White StazOn
Pad; Early Espresso and Real
Red Stampin’ Write Markers;
Calypso Coral Baker’s Twine;
Silver Mini Brads; Silver Basics
Designer Buttons; Hung Up
Cute Clips; White Delicate
Details Lace Tape; Tea Lace
Paper Doilies; Boho Blossoms,
Fancy Flower, Scallop Edge,
Small Heart, Word Window,
3/4" (1.9 cm) Circle, 1" (2.5 cm)
Circle, 2-1/2" (6.4 cm) Circle,
7/8" (2.2 cm) Scallop Circle,
and 1" (2.5 cm) Square Punches;
Big Shot; Beautiful Butterflies
Bigz Die; Sponge Daubers;
paper clip; sewing machine and
thread; stapler and staples
9
© 1990–2013 STAMPIN' UP!
They say it’s the little things
that count. That’s definitely
the truth when it comes to one
of our most adorable stamp
sets—Itty Bitties!
These 56 darling little images
are designed to provide you—
and your customers—with the
perfect artwork for any occasion.
Birthday, congratulations,
wedding, baby . . . you name it,
you’ll find what you’re looking
for to stamp a tag, personalise a
notecard, decorate an envelope,
or anything else you want to do
on your next project.
Check out the bright banner
on our Happy Birthday tag; it’s
just what was needed to create
a personal touch on this fun
birthday party bonbonnière.
Because it’s a stamp, you can
create the banner in dozens of our
exclusive Stampin’ Up! colours,
so it’s easy to coordinate with
whatever you plan on tucking
in the treat box, which we’ve cut
from our Window Sheets.
You’ll also love using our Itty
Bitties images to liven up a
project like our Here’s to You
card. The polka-dot pattern
on the Designer Series Paper
almost begs for an itty bitty
accent—and we’re happy to
oblige! Does it get any simpler
than punching and embossing a
greeting? Stamp a heart in each
circle to finish off a special card
with that extra flair.
Plus, the Itty Bitties images
work great with several of
our products. A row of teeny
stamped butterflies creates
an ideal backdrop for our
irresistible Soda Pop Tops
and when you add the Melon
Mambo flower accent inside
the Pop Top, the card really
catches your attention!
And the really exciting thing
is that each of these projects
truly took only an itty bitty bit
of time—a few minutes at the
most! So if you’re looking for
a stamp set that offers both
versatility (remember, you have
56 images to choose from!) and
simplicity, Itty Bitties is the set
for you.
An Itty Bitty Bit of Important Information:
• This irresistible stamp set is on page 25 of the 2013 spring/summer catalogue.
•T
he images are double-mounted on wood blocks, just like our Simply Serif
Mini Alphabet Stamp Set.
Outlined image has a coordinating
punch (sold separately)
Itty Bitties Stamp Set • 2013 spring/
summer catalogue • item 128939
24.95 €/£18.95 • Set of 56
10
© 1990–2013 STAMPIN' UP!
here’s to you card (8.9 x 12.1 cm)
Friendly Phrases and Itty Bitties Stamp Sets;
Crumb Cake and Tempting Turquoise Cardstock;
Patio Party Designer Series Paper; Tempting
Turquoise Classic Stampin’ Pad; VersaMark
Pad; White Stampin’ Emboss Powder; Stampin’
Dimensionals; 1-3/8" (3.5 cm) Circle Punch
thanks so much notecard (7.6 x 7.6 cm)
A Fitting Occasion and Itty Bitties Stamp Sets;
Lucky Limeade and Whisper White Cardstock;
Lucky Limeade, Melon Mambo, and Tempting
Turquoise Classic Stampin’ Pads; Rhinestone
Basic Jewels; Soda Pop Tops; Stampin’
Dimensionals; 1/2" (1.3 cm) Circle and 1" (2.5 cm)
Circle Punches
happy birthday tag
Itty Bitties and Teeny Tiny Sentiments
Stamp Sets; Whisper White Cardstock;
Brights Designer Series Paper Stack;
Lucky Limeade, Melon Mambo, Summer
Starfruit, and Tempting Turquoise
Classic Stampin’ Pads; Whisper White
1/4" (6.4 mm) Stitched Grosgrain
Ribbon; Lucky Limeade Baker’s Twine;
Rhinestone Basic Jewels; Window
Sheets; Stampin’ Dimensionals; ExtraLarge Tag and 1/16" (2 mm) Circle
Punches; Big Shot; Apothecary Accents
Framelits Dies
11
© 1990–2013 STAMPIN' UP!
Stampin’ Up! Europe GmbH
Herriotstr. 1
60528 Frankfurt/Main
Germany
continued from page 3
too much time to prepare, your
profit per attendee will drop.
Get More Mileage
You love to create and there’s
nothing wrong with spending
your time creating beautiful
projects! When you do create,
however, use those projects in
every way possible. For
instance, if you’ve created
something fora swap that
you just love, include it as a
sample or demonstration in an
upcoming party or in a class.
Post the card on Pinterest and
Facebook (free advertising!),
or even remake it with new
stamps for a different event.
Get as much "mileage" as
possible for the time you have
spent creating that project.
» Go quick and cute! Find
a simple idea for your
hostess gifts and swap out
one element to make it
appropriate for any time of
year. For example, on these,
quick petite pocket cards, the
single stamped image can be
changed for any season, event,
or occasion. Any hostess or
customer would be delighted
to receive them!
event and take note of what
went well, what did not, and
what to change for next time.
Plan for profit and you will
find yourself enjoying your
business more than ever!
»icon guide
DEMO IT!
Projects marked with this logo are
excellent choices for event demonstrations.
Cards can be completed in 5–8 minutes,
scrapbook pages in under 15 minutes.
MAKE & TAKE
Projects marked with this logo are
excellent choices for event Make & Takes.
ONLINE EXTRAS
You’ll find all of our Online Extras on the
demonstrator website under Publications>
Impressions>2013>March/April
LIMITED COPY PERMISSION
Reflect
It’s possible to get so caught
up in preparing projects,
taking care of our customers,
and cleaning up afterward,
that sometimes we forget
to debrief after events. Take
time to sit down after an
Stampin’ Up!® hereby grants permission to active demonstrators
of the company to copy pages of Impressions® or the Stampin’ Up!
demonstrator website for personal use (such as copying revised
policy statements from the Demonstrator Policies or enlarging
patterns); for training purposes (for Stampin’ Up! recruits only);
and for business purposes (as in the distribution of sales promotion
flyers). Pages may not be copied for distribution to customers or
others without specific permission.
THIRD-PARTY TRADEMARKS
All trademarks not owned by Stampin’ Up! that appear in
Impressions, if any, are the property of their respective owners.­
Sale-A-Bration
countdown
Check your calendar—Sale-A-Bration is ending soon! Invite
your customers to upcoming events where they can see the
Sale-A-Bration products in action. Don’t miss the opportunity
to share this sensational promotion with all of your customers.
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