Media Kit - Avani Media

MEDIA
KIT
2016
1
TVYNOVELAS
n Launched in 1982, TVyNovelas has been the go-to-
source for the latest information regarding the most
beloved stars in the Spanish-speaking community,
with an international focus on celebrities.
n A pillar within the market, TVyNovelas is the only
magazine to set itself apart from the rest by leveraging
Grupo Televisa’s vast pool of entertainment talent to
report the latest and exclusive news in Latino show
business and its stars.
n With over 30 years in the Latin American market,
TVyNovelas is one of the most established and
trusted sources for the Latin American audiences and
continues to enjoy a very loyal and robust following
on all of its content delivery platforms.
n With its extensive coverage on entertainment and
lifestyle, two of Latin Americans’ passion points,
TVyNovelas continues to provide an unmatched
connection to its readers and advertisers alike.
n Frequency: 12 issues per year.
*Source: Simmons NCS/NHCS Spring 2014
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EDITORIAL
BREAKDOWN
General Entertainment
35%
Exclusives
15%
Lifestyle
15%
Fashion 10%
Beauty
10%
Home
10%
Travel
5%
Source: Publisher’s estimate 2015
3
DEMOGRAPHICS
GENDER
Female Male 71%
29%
AVERAGE AGE
18 - 24 25 - 34 35 - 44 45 - 54 55+ Average Age
19%
24%
21%
13%
7%
32
MARITAL STATUS
Married Not Married 52%
48%
HOME OWNERSHIP
Own Rent EMPLOYMENT
STATUS
Employed Other 49%
51%
CHILDREN
IN HOUSEHOLD
% of readers with children
under 18 in household 79%
SOCIOECONOMIC
STATUS
Upper Class Upper Middle Class Middle Class 30%
30%
39%
68%
27%
Source: TGI Latina 2012 wave I + 2011 wave II
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PRINT
AUDIENCE
& RATES
Edition Caribbean
Audience
240,000 Colombia
1,410,700 Mexico
2,200,000 TOTAL
3,850,700 FP4C 1X
$7,705
$6,161
$18,979
$32,845
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PRINT
SPECIAL
EDITIONS
Estrellas de Verano
TVyNovelas will kick off the summer with its Estrellas
de Verano issue featuring top Hispanic celebrities.
Divinas y Humanas
TVyNovelas’ Divinas y Humanas issue celebrates
women who are not only Divinas but also human as
well. These women have overcome many obstacles and
hardships and have still managed to make an impact
on the entertainment industry and society.
Personaje del Año
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DESKTOP AD UNITS
DIGITAL
STANDARD
RICH MEDIA
7
MOBILE AD UNITS
DIGITAL
MOBILE
TABLET
8
AVAILABLE
ADVERTISING
UNITS
9
DIGITAL
AD UNIT SIZES
OTHER RICH
MEDIA UNITS
728 X 90
468 X 60
Leaderboard
Full Banner
300 X 250
Medium Rectangle
Push Down 728 X 315
Side-Kick 640 X 480
955 X 90
320 X 50
Large Leaderboard
Leaderboard Mobile
300 X 100
Button (Editorial)
Pre-roll Video: 15 & 30 Seconds
Social Post: Facebook & Twitter
640 X 480
Interstitial/Video Intersitial
300 X 300
Floating Ad
200 X 90
Button (Televisa)
300 X 600
Half Page Ad
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ADITIONAL FORMATS
PRINT
A
COVER
B
D
A
C
COVER 2
PAGE 1
C
D
PAGE 1
B
A
D
COVER GATEFOLD
Four (4) Pages
INTERIOR GATEFOLD
Four (4) Pages – Unfolds Right-Hand
A
A
D
B
2 PAGE INSERT
Two (2) Pages
B
C
E
F
C
H
G
INTERIOR BUTTERFLY GATEFOLD
Eight (8) Pages
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AD SIZES
PRINT
U.S. HISPANIC
PUERTO RICO
DOMINICAN REP.
VENEZUELA
FULL PAGE
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim: 7.75 X 10.5
Bleed: 8 X 10.75
Non-Bleed: 7.25 X 10
Trim: 15.5 X 10.5
Bleed: 15.75 X 10.75
Non-Bleed: 15 X 10
Trim: 7.75 X 5.25
Bleed: 8 X 5.5
Non-Bleed: 7.25 X 4.75
Trim: 3.875 X 10.5
Bleed: 4.125 X 10.75
Non-Bleed: 3.375 X 10
Trim: 2.5833 X 10.5
Bleed: 2.8333 X 10.75
Non-Bleed: 2.2083 X 10.125
CENT. AMERICA
COLOMBIA
ECUADOR
FULL PAGE
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim: 7.992 X 10.827
Bleed: 8.242 X 11.077
Non-Bleed: 7.492 X 10.327
Trim: 15.984 X 10.827
Bleed: 16.234 X 11.077
Non-Bleed: 15.484 X 10.327
Trim: 7.992 X 5.413
Bleed: 8.242 X 5.663
Non-Bleed: 7.492 X 4.913
Trim: 3.996 X 10.827
Bleed: 4.246 X 11.077
Non-Bleed: 3.496 X 10.327
Trim: 2.664 X 10.827
Bleed: 2.914 X 11.077
Non-Bleed: 2.164 X 10.327
MEXICO
FULL PAGE
2 PAGE SPREAD
1/2 PAGE HORIZONTAL
1/2 PAGE VERTICAL
1/3 PAGE VERTICAL
Trim: 7.756 X 10.827
Bleed: 8.006 X 11.077
Non-Bleed: 7.256 X 10.327
Trim: 15.512 X 10.827
Bleed: 15.762 X 11.077
Non-Bleed: 15.012 X 10.327
Trim: 7.756 X 5.413
Bleed: 8.006 X 5.663
Non-Bleed: 7.256 X 4.913
Trim: 3.878 X 10.827
Bleed: 4.128 X 11.077
Non-Bleed: 3.378 X 10.327
Trim: 2.585 X 10.827
Bleed: 2.835 X 11.077
Non-Bleed: 2.085 X 10.327
Dimensions shown in inches (W×H). Perfect Bound (1/8 gutter allowance). Live Matter (7/16 each side from trim).
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