Angola Pennysaver Media Kit

ANGOLA
PENNYSAVER
MEDIA KIT
2014
FREQUENCY
READERSHIP
PRODUCTS
REACH
ANGOLA
PENNYSAVER
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Angola Pennysaver, Inc. Shopper
The Angola Pennysaver is one of the best marketing
values serving Angola, Evans, Brant, Farnham, Irving, Derby,
North Evans and Lake View areas. Angola Pennysaver has
been a household name in our area for 84 years.
Delivered to 10,000 Homes
Every week, The Angola Pennysaver is delivered to 10,000 households in Erie
County. This 100% approach means your message will reach your potential
customers guaranteed, at no cost to the reader. Advertisers have the flexibility to
use our powerful targeting capability to reach individual neighborhoods covering a
small area, or the entire Pennysaver network in Western New York.
The Angola Pennysaver offers Multiple Products for
Advertising Flexibility
Providing a variety of products for both Print and Online Advertising, gives
business owners the flexibility to shape their advertising campaigns to reach the
targeted audiences they desire. Each product touches segments of the marketplace
differently. Combinations of products let advertisers create unique programs that fit
their budgets, while producing desired results.
Products:
4 PrintOnline
4
4 Classified and In-column Ads 4 Banners
Display
AdsButtons
4
4
Printed
and
Delivered
FlyersLinks
4
4
4 Heat set and process color Flyers 4 Mobile
4 Preprinted Insert Distribution (FSI)
4 Specialty products and coupon pieces
Why Advertise with The Angola Pennysaver, Inc.?
4
4
4
4
4
4
Affordable rates and programs
Strong readership
Targeting ability with no wasted circulation
FREE ad design and composition
FREE mapping and demographic service
Outstanding marketing advise and customer service
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Classified Commercial & Private Party Line/Read Ads:
The Angola Pennysaver is the Best Read Publication, according to the Circulation
Verification Council. Commercial and Private Line/Reader Ads are the backbone
of our publication. Our readers scour our publication looking for that perfect
item or service to fit their needs. From Antique Furniture to Florists, Attorneys
to Real Estate Agents, the Angola Pennysaver has a program to reach customers
for all business types. Commercial Classified ads target consumers by section,
classification, geography and circulation for Just Pennies a household. Ads can be
enhanced with Bold, Color, Boxes, Centered Type, Logos and much more. Create an
affordable advertising program for your business or add a classified ad to increase
the reach of your display, flyer and internet programs.
Sections:
• Variety – Various Items for sale, Garage Sales, Pet/Animal, Child & Adult Care, etc.
• Real Estate – Rentals, Home Sales, Roommates, Mobile Homes, Land, Home Loans
• Services – Home Services, Professional Services
• Careers – Employment Ads, Career Education
• Auto – New & Used Cars, Services, etc.
Classifications:
Within each section there are many classifications that are indicated by a Bold
Heading. Advertisers can choose to have their ad appear under one or more
headings and/or in one or more sections. Our expert account executives will help
you determine which is the right classification for you, and help you maximize your
results.
RATES: $7.50 minimum up to 15 words
25¢ each additional word
Make your classified stand out!
Add a Photo $7.00
Add a Grabber $3.00
Add a Frame $2.00
Add Reverse Type $2.00
WWW.ANGOLAPENNYSAVER.COM
MEDIA KIT
2014
ANGOLA
PENNYSAVER
Display Advertising
CHECK DATE AND PAGE NUMBERS!!!
PAGE 18
ANGOLA
PENNYSAVER
AUGUST 11, 2013
84th Year
42nd Week
www.angolapennysaver.com
/ AUGUST
See our ad on Page 12
for Specials!
Route 5 & 20, Irving
(DIRECTLY OFF NY THRUWAY EXIT 58)
peed
Fri. 9 - 6;
Workers Comp
For Appointme
Dvd, nav., loaded
88k miles
Crew cab,
Low 42k miles
Great Shape
$10,964
or $212/mo.
$13,988
or $232/mo.
2005 CHEROLET
TRAILBLAZER
Seats 7
Extended, Sharp
Low 45k miles
$24,942
$11,545
or $223/mo.
$7,592
or $147/mo.
2006 CHEVROLET
AVALANCHE 4x4
2002 CHRYSLER
PT CRUISER
2006 SUBARU
LEGACY
2009 FORD
FOCUS SE
Only 35k miles.
Woody pkg.
99k miles.
All wheel drive. 96k
w/3 yr. warranty.
Only 64k miles
$19,935
$5,849
$4,989 or $97/mo.
$10,896
or $211/mo.
2006 HONDA
ACCORD EX
2010 PONTIAC
G6
2007 HYUNDAI
ENTOURAGE GLS
MINIVAN
2008 KIA
OPTIMA
2009 CHRYSLER
TOWN & COUNTRY
Sedan
99k miles
4 cyl. Auto.,
54k miles
4 cyl. Auto.
86k miles
Stow & go seats
Only 53k miles
$8,886
$7,986 or $132/mo.
$13,953
or $231/mo.
$10,999
$11,954
$9,999 or $193/mo. $10,954 or $181/mo.
2008 FORD
2008
ESCAPE 4x4
CHEVROLET
COBALT
5 Speed,
60k miles
98k miles
$7,860
or $130/mo.
$10,990 or
$182/mo.
$11,990
83k miles.
$9,583
$8,983 or $174/mo.
2010 CHEVROLET 2007 PONTIAC
MALIBU
GRAND PRIX
$10,985
$11,570
$10,970
or $182/mo.
$10,585 or $205/mo.
Well equipped
Only 70k miles
ACCEPTING
Only 78k miles
$9,578
or $185/mo.
Payments based on 60 mos @5.99% or (08 or newer /over $12k amount financed 72 mos @ 5.99%) with qualified credit if available.
Customer responsible for tax and title fees. Apply online at www.jimwhites.com.
4 Injury
Evaluation
(Work or
4 Detailed
Auto Injury
Diagnosis
)
4 Comprehen
4 Rehabilitat sive Treatments
ion
4 Injury
Prevention
For an appoi
ntment call:
(716) 947-0
139
Services
in our Derby
Office
Physiatry/Int Neurosurgery include:
Electrodiagnerventional Pain
Management
ostic Studie
Chiropractic s (EMG and NCS)
Care
Medical Massa
ge
We particip
7060 Erie
GINO GRA
SSO’S
NEW PATIEN
$9,964
$9,664 or $161/mo.
2006 FORD
EXPLORER
EDDIE BAUER
Seats 7,
85k miles
555
7060 Erie Road
Phone: 716-9 Suite 300 • Derby
, NY 14047
47-0139 • Mybra
inandspine
.com
6 cyl. Auto.
92k miles
All wheel drive.
84k miles. Sharp.
REDUCED! $18,935
139 or 631-3
2004 FORD
MUSTANG
2007 CHEVROLET
EQUINOX LT
$10,984
$10,584 or $206/mo.
PENNYSAVER
IC CARE
• Back Pain
• Neck Pain
• Headache
• Auto, Works
and Sports
Injuries
nts Call: 947-0
SUMMER SALE HOT DEALS!
Only 64k miles
DATE AN
D PAGE
NUMBE
ensation,
No Fault
Accepted. & Most Insurances
Sat. 9 - 4
SHOP 24/7 or APPLY ONLINE WWW.JIMWHITES.COM
2010 GMC SIERRA
1500 SLE
TS
CHIROPRACT
Dr. Julie Goods
Mon. - Th. 9-8;
934-3580
2006 HONDA
ODYSSEY VAN
NEW PATIEN
ANGOLA
10833 Gowanda State Rd., North Collins
Serving Angola, Derby, Brant, Farnham, Irving and Lakeview
19 Center St., Angola, N.Y. 14006 Phone: 549-1164 FAX: 549-1611
E-mail: [email protected]
2010 TOYOTA
COROLLA
CHECK
18, 2013
ACCEPTING
ate in Worker
s Compe
and most
medical insurannsation, No-Fau
lt
ce plans
Road • Suite
300 • Derby
www.mybr
, NY 14047
ainandspin
e.com
FUND RA
TS
ISER
KIDS OF TH
SUMMER
E KINGDOM
PROGRAM
$20
PER PERS
ON
WHERE: MICKE
INCLUDES:
Y RATS/CAPTAIN
KIDS
ANGOLA ON
THE LAKE
CHICKEN DINNE
R,
CHINESE AUCTIO DRAFT BEER
N
MUSIC: DAVE
CONSTANTIN
O BAND
WITH BILLY
McEWEN
PER COUP$40
OR FAMI LE
LY
CHECKS PAYABL
E TO
ST. LUKE’S
/
KIDS OF THE
KINGDOM
MAIL TO:
GINO GRASSO
1073 CREEKS
IDE DRIVE
DERBY, NEW
YORK, 14047
716.830.1413
Use Display (R.O.P.) advertising to establish a low cost, long-term, consistent readership of
your ad. R.O.P. means “Run of Press”, and refers to the ads printed in The Angola Pennysaver
publication.
R.O.P. is your most affordable option for building critical consumer top of mind awareness,
through weekly repetition. Advertising experts agree that consistent advertising is the key to
building a successful business. Consumers need to know where they can find you, when they need
you. A cost-effective display ad program accomplishes this by putting your advertising message in
front of potential customers every week.
Use Display Advertising to:
4 Create name recognition, image and reputation
4 Establish a consistent and long-term clientele
4 Develop a reader following
4 Have program flexibility
4 Create Community Visibility and reach New people
4 Have weekly messaging
Display Ad Specifications:
The Angola Pennysaver is published weekly, using state of the art press facilities.
We utilize the most up-to-date art and pagination technologies, to create the
finest product possible.
•
•
•
•
Offset printing on newsprint
Overall size is 9” x 10.5”
Color ink is available on most pages
4 color process (CMYK) is available on certain pages
Display Deadlines are one week prior to issue
Copy due: Wednesday, 2:00 pm
WWW.ANGOLAPENNYSAVER.COM
RS!!!
ANGOLA
PENNYSAVER
MEDIA KIT
2014
ROP Specifications (continued):
Ad Sizes:
Page SizeImage Size (w x h)
1 Column Display
1.375” x Height
3 Column Display
4.375” x Height
2 Column Display
2.875” x Height
4 Column Display
5.875” x Height
5 Column Display
7.5” x Height
6 Column Display
9” x Height
Half Page
9” x 5.25”
Full Page
DAVID P. VONA,
D.P.M.
9” x 10.5”
Committed to Excellence
AR
5-ST S FOR
W
E
!
I
REV YEARS
15
Medical & Surgical Specialist of the Foot
HOME BOARDING • MONTHLY CLASSES
Wee
Spec kend
Soci ials
a
Dayc l Hour $
are $ 5
20
DAYCARE • TRAINING • SOCIAL HOUR
WNY’s Original Home-Boarding & Dog Services Facility (Zoned, Licensed, Insured)
12655 Seneca Road
Irving, New York 14081
Ph: 716-345-6690
Fax: 716-951-8150
email: [email protected]
6’ Fenced Acre, Pools, Playground, All Season Solarium & Temp-Controlled,
All Sizes, Ages and Needs; Trainer Owned & Operated
Pawsitive helped set nat’l. standards. Motivation: Your dog’s well-being.
Trust your dog to nothing less.
Open 7 Days • 627-9234 • 6 AM to 9 PM
HOUSE CALLS AVAILABLE
9542 Lakeshore Rd.,
Angola
549-6522
www.Pawsitive.biz
Serving
Cheesecake,
Carrot Cake & More
CUSTARD!
SHAKES! 60 FLAVORS!
SUNDAES!
DAILY SPECIALS:
VIEW OUR ENTIRE MENU ON WWW.PATSPIZZA.NET
Monday: Large Cheese & One Topping
Pizza - $9.95 (Additional Toppings $2.00 ea.)
Tuesday: $1.00 OFF any Stromboli or
Calzone
Wednesday: $1.00 OFF any pasta dinner
* All prices subject to change without notice & are subject to sales tax
SPECIAL OF THE WEEK
Ham & Cheese
Sub - $3.75No
Good
thru
8/24/13
Coupon
Needed
DAILY SPECIALS:
Thursday: Buy (2) Large Meat & Cheese
Tacos, Get 1 FREE - $7.00
Friday: FISH FRY - 11 oz. piece of beer
battered haddock with fries, coleslaw,
tartar sauce, lemon & a dinner roll - $9.25
* All prices subject to change without notice & are subject to sales tax
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Print & Deliver Flyers (PAD):
HIGH IMPACT and Maximum Visibility, the Angola Pennysaver’s Flyer Program
rivals solo mail at a fraction of the cost. We have the luxury of offering you a wide
variety of sizes, types, paper and colors of ink, including 4-color process. Our direct
response campaign brings you a quick return on your investment, giving you a good
cost per lead ratio. Our account executives are armed with up to date geographic
and demographic research to guide you in pinpointing the best neighborhoods that
will deliver your message with desired results. Inserted in the Angola Pennysaver
publication, flyers are a great way to kick off a single event, periodically broaden your
reader based or ENHANCE your DISPLAY advertising campaign.
Design that makes a difference
Our team of professionals are here to assist you with your message, offer and design.
With top of the line hardware, software and extensive art library, we will provide you
with a piece that sets you apart from your competition.
Fast, Efficient and on the Mark
We respond with lightening precision to your needs. From our initial meeting to final
delivery, we find dynamic solutions to fit your needs. We can design, compose, print
and deliver a finely tuned and targeted piece in as little as one week. That’s a fast and
efficient way to go to market!
PAD (Print & Deliver) Specifications:
Standard Flyers
Standard Process Inks – Cyan, Magenta, Yellow, Black
Additional Paper Options
Perforations available – (Maximum 1 Vertical, 1 Horizontal; No perforations available
on Double Sheets)
Other options may be available – ask your representative if you have a request
Page Size
Image Size (w x h)
Finish Size 9 (w x h)
Half Sheet
3”x10.313” or 4.813”x6.813”
3.75”x11” or 5.5”x7.5”
Full Sheet
6.813”x10.313”
7.5”x11”
2/3 Sheet
Oversize
Double
4.313”x10.313”
10”x10.25”
6.813”x10.313”(x4)
5”x11”
10.75”x11”
15”x11” Folded to 7.5”x11”
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Free Standing Inserts (FSI):
MAXIMUM IMPACT for a minimal cost. The Angola Pennysaver’s Free Standing
Insert Program consistently offers some of the lowest rates per piece. There isn’t a
better form of distribution for your preprinted inserts. Our FSI program allows you
to pinpoint your target market by neighborhood, or zip code through the Angola
Pennysaver’s unique zoning methods. We save you money by eliminating wasted
circulation.
Guaranteed Delivery:
The Angola Pennysaver’s FSI program offers you 100 percent saturation,
maximizing your advertising dollar. Since we use our own local carriers, you are
guaranteed delivery, rain or shine, week after week.
The Angola Pennysaver Readers are waiting for your message:
For 82 years, our readers have been using the Angola Pennysaver to find the
best values that are closest to home. Like clockwork, readers know they will find
their Angola Pennysaver in their box or at local businesses every week. Capitalize
on this loyalty. Make your business stand out with the Angola Pennysaver’s FSI
program.
Free Standing Insert Rates:
Because of their shapes, sizes and colors, publication inserts attract our readers’
attention. For an accurate quote, speak to one of our representatives.
FSI Specifications:
Minimum Size – 5” x 7”
Maximum Size – 10.75” x 12.75”
Bundling Requirements:
Preprinted material must be delivered to the Angola Pennysaver location
Material should be in bundles or turns of 200
Discounts:
Discounts are based on weekly volumes
Estimated Cost and Final Charge:
Price is based on size and content of material to be inserted
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Ad Submission Specifications:
The following specifications are for customers and outside agencies who wish to
submit their own prebuilt ads for publication.
Applications & Media:
Layout – InDesign CS6
Graphics – Illustrator CS6, PhotoShop CS6, PDF
Compression – Stuffit Deluxe 6.0+, ZIP
Media Format – USB Drive, Flash Drive, CD-R or DVD-R digitized disks
General Information:
Agencies must provide digital, “print ready”, artwork per the Angola Pennysaver’s
ad sizes, software, and specifications.
File Format:
The Angola Pennysaver accepts “press ready” PDF files. Artwork must be ready to
digitize for plating, with colors cut on overlays, and halftones sized and placed.
Fonts must be outlined/embedded.
Important! – The Angola Pennysaver is a Macintosh only environment. Please
submit all artwork with the ability to read on a Mac OS.
Text:
Fonts – ALL fonts used must be enclosed. Enclose both screen and printer fonts.
Avoid the use of tracking, kerning, bolding or other text effects which may alter
output.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Images:
Graphics :
ALL images/photos must be enclosed. All images must be saved as .EPS files. JPG
and PDF are also acceptable but must be “print ready”, at 300 DPI, at 100% of
image size.
Color Cut for ROP –
4-Color Process ROP Ad: Must be cut with process colors, no spot colors.
Color Cut for PAD –
4-Color Process PAD: Must be cut with process colors, no spot colors.
Spot Color PAD Ad: Use spot colors only.
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
Photos/Effects -
Black and white or color photos should be set with a minimum resolution of 300
dpi. Limit the use of special effects and blends as system variables may alter
output from desired state.
Display ROP Ads:
Color Palette
Display ads may be 4-color process or Black plus Cyan. All 4-color Display ads
must use process colors. No spot colors.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Print & Deliver Flyers:
Color Palette – 4-Color Process
The number of process colors available on 4-Color Process Flyers depends upon
the Press configuration of printing facility.
Do not use process colors on text 12 pt. or less, including reverse type. We
reserve the right to convert text to black to maintain print quality.
Color Palette – Regular Spot Color Flyer
The number of colors available on Spot Color Flyers depends upon the Press
configuration of the printing facility. These colors must be cut on submitted
digital ads and the color names should be in accordance with standard ink colors.
Standard Ink Colors
Ink colors available with all PAD products include:
4
4
4
Cyan - C
Magenta - M
Reflex Blue
4 Yellow - Y
4 Black - B
Customer-Supplied Images:
Acceptable Images:
Digital Photos, must be at least 300 dpi
Quality Guidelines:
Use clear pictures with good contrast and focus
Enlarge image no more than 125% (enlargement detracts from quality)
Reductions OK
Avoid using originals with blemishes, scratches, wrinkles, etc.
WWW.ANGOLAPENNYSAVER.COM
ANGOLA
PENNYSAVER
MEDIA KIT
2014
The Angola Pennysaver, Inc.
19 Center Street
Angola, N.Y. 14006
Phone: 716-549-1164
Fax: 716-549-1611
Email: [email protected]
www.angolapennysaver.com
James Austin
President
Office: 716-549-1164 ext. 3
Mobile: 716-679-5100
[email protected] Robert Biondi
President
Office: 716-549-1164 ext. 2
Mobile: 716-481-0186
[email protected]
WWW.ANGOLAPENNYSAVER.COM