tradenews

tradenews
APRIL
Your update from Feme Ltd, home of Sensationnel, Outre,
It’s A Wig and X-Pression Braid
The launch of Feme Collection
100g Pre-Coloured
2013
More for your money from
Premium Plus Tara
Increasing from 50pcs to 70pcs
Dubbed ‘the original and best’
Premium Plus Tara is no doubt
a hair classic. The box, usually
featuring 50pcs is changing
to 70pcs. Expect a transition
period with the box price only
available for the new 70pcs from
April 2013 (the box dimensions
remain the same).
Beautiful 100% Virgin Remi hair now available in
classic colours
TARA
Launching Sensationnel’s best value
lace front line
Endless style benefits with Empress Lace
Front Edge
We understand purse strings are tight nowadays, so to
combat this Sensationnel releases Empress Lace Front Edge.
It features a compact and delicate lace design, providing
a winning hairline finish with soft baby hairs to top it off,
while the innovative fibre is heat friendly for added curls
and waves. Some styles feature a choice of partings for
bundles of versatility.
ITEM
COLOURS
Bianca
1, 1B, 2, 4, DX2633, F1B/30, F1B/33, F4/27, F4/30
Bliss
1, 1B, 2, 4, DX2727, DX4733, F1B/30, F1B/33,
F4/27, F4/30
Bonnie
1, 1B, 2, 4, DX2633, F1B/30, F1B/33, F4/27, F4/30
Shantel 1, 1B, 2, 4, DX2726, F1B/30, F1B/33, F4/27, F4/30
Trisha
1, 1B, 2, 4, DX2727, DX4733, F1B/30, F1B/33,
F4/27, F4/30
Taylor
1, 1, 1B, 2, 4, DX2733, F1B/30, F1B/33, F4/27, F4/30
As smooth as silk
Say it straight with Premium Too Silky Pro
MODEL IS WEARING 100G PRE-COLOURED IN LIGHT AUBURN
New to The Feme Collection is 100g Pre-Coloured Hair, a breakthrough
range that features deluxe lengths infused with colour. We have
chosen to launch with a handpicked selection of four colours to start,
with more shades in the pipeline.
Full of full-bodied colour and top texture, this range features the same
outstanding Remi Hair as the original and comes in a classic quartet of
Jet Black, Red Wine, Light Auburn and Baby Blonde, with Golden Brown
and Dark Wine to be released at a later date.
ITEM
LENGTH
COLOURS
Remi Brazilian Wvg
10'', 12'', 14'',
16'', 18''
Jet Black, Red Wine, Light
Auburn
Remi Brazilian Wvg
14'', 16'', 18''
Baby Blonde
Sensationnel Premium Too Silky Pro is a new ultra soft
weave from the great value line. Made with 100% Human
& Premium Blend Hair, it is guaranteed to curl, serving as a
terrific choice for super-straight styles at a low cost.
ITEM
LENGTH
COLOURS
Silky Pro Wvg 8", 10", 12", 14" 1, 1B, 2, 4
Silky Pro Wvg 18"
1, 1B, 2, 4, 27, 30, 33, 613,
27/613STK
Soft N’ Silky Hot Style
price reduction
The price of all Wvg and Bulk Soft N’ Silky Hot Style
extensions has been reduced, which is permanent and
effective now. Please contact your customer service
adviser for further details. The special box price is no
longer available.
Feme Ltd. 6 Jubilee Way, London, SW19 3XD T. +44 (0) 20 8254 3600 F. +44 (0) 20 8254 3601 E. [email protected] W. Feme.com
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tradenews
APRIL
Your update from Feme Ltd, home of Sensationnel, Outre,
It’s A Wig and X-Pression Braid
2013
Fast facts
Innovative application
from Sensationnel
Goddess Remi Bond Tip
Essential info your consumers need to know
• On average consumers need 100 – 200 tips for a
full head application.
• Quantity of tips will depend on the thickness and
length of the consumer’s natural hair and look they
aim to achieve.
Get your consumers in tip-top shape
• Tips can be easily removed by using a glue
dissolver solution.
Keeping pace with the best hair application techniques,
Sensationnel Goddess is introducing a product that makes
beautiful hair even easier to wear and attach. Goddess Remi
Bond Tip features a unique nail-shaped tip
that is applied with heat and rolled around
the client’s hair for unbeatable discretion
and security. It joins the established
Goddess Fusion line, which uses a keratin
tip that resembles a shoelace applied
with fusion links for an alternative
application choice.
ITEM
LENGTH
COLOURS
Bond Tip
Silky
18''
1, 12, 12/16/613STK, 14, 14/24STK, 16/613STK,
18/22STK, 1B, 2, 22, 27, 27/613STK, 30, 33, 4, 6,
613, 8
YOUR BUSINESS BENEFITS
Promotional material available at your fingertips
A pack of Goddess Remi Bond Tip contains 25
tips, with each tip weighing 1g (25g per pack); it is
available in 18” length.
Fusion gets fired up!
Adding a splash of colour
Sensationnel Goddess
Remi Fusion has also
got a new lease of life.
It’s adding to its luxury
hi-tech application line
with new blonde colours.
Put a Spell on you
Express glam
• Style 360
• Instant Weave
• Premium Too Yaki, Silky Pro,
•Premium Too Curly and Shorty
• Empress Lace Front Edge
Coming soon: Premium Now Yaki Platinum and Euro
Straight duo leaflet.
Call our CSA on 0208 254 3600 for more information.
COLOURS
Remi Fusion
18''
12/16/613STK, 16/613STK
What’s happening in the world of retail
Spreading the Sensationnel word
Faster, smarter, sassier hair with instant weave
LENGTH
THE FEME FORECAST
The April issue is on the horizon
A Shorty success
New leaflets to adorn your countertop
At Feme, we’re aiming
to strengthen your
promotional prowess by
creating a set of leaflets
for your retail spaces,
providing essential info
for your customers to
take away and keep.
Make a noise about
Sensationnel’s new and
popular lines including:
ITEM
Premium Too Shorty makes a big impression
Spellmagazine.com
MARCH 2013
Spellmagazine.com
Spellmagazine.com
JANUARY 2013
FEBRUARY 2013
MYSTERIOUS
GiRl
Rites of
LIVE OUT YOUR ULTIMATE HAIR FANTASIES
NEW SEASON, NEW STYLE RULES
SENSUAL STYLES TO USHER
IN THE NEW YEAR
PLUS TOP 2013 TRENDS, INTERVIEW WITH SKYE EDWARDS, NEW HAIR HEROES
PLUS VALENTINE'S
DRESSES TO LUST
AFTER, DEENA
CAMPBELL EXCLUSIVE,
LADYLIKE UPDOS
PLUS SPRING INSPIRATION, WHAT'S HOT RIGHT NOW, VINTAGE WAVES
With the March issue on your retail counters,
Spell April is heading your way very soon. The
16-page magazine, crammed with the latest
hair and beauty trends, celebrity interviews and
Feme styles, is rapidly growing its fanbase who
can find out about the newest and fashionforward Feme lines first. April features stories
on Outre Velvet, Sensationnel Goddess Select
Euro Straight and The Feme Collection 100g
Hair, so ensure you are fully stocked up now.
If you are low on issues and would like more
Spell magazines sent to your store,
call 0208 254 3600.
ITALIAN WAVE
The Sensationnel
Premium Too Shorty
series, a collection of four
curly cropped styles, is
already picking up pace.
The quartet is gaining
popularity with ladies who
want 9” waves and ringlets
on a budget.
Styles: Deep, Bohemian Cute, Glam Loose and
Italian Wave
Style 360 packs a punch
Sensationnel’s top all-in-one solution
Sensationnel Style 360, one of last year’s big
launches, is establishing itself as a top one-pack
solution at exceptional value. Inside every box are
four pieces: 100% Human Hair Natural Blend 12”
and 14” weaves, nape piece and closure.
Feme Ltd. 6 Jubilee Way, London, SW19 3XD T. +44 (0) 20 8254 3600 F. +44 (0) 20 8254 3601 E. [email protected] W. Feme.com
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