speech - International Agenda Setting Conference

speech - International Agenda Setting Conference

MEDIA TENOR
Global TV
Award
Basis: 256,570 reports
in 29 international TV News programs
07/2009 –06/2010
2
Criterion 5
Diversity of reporting on companies
Same companies continue to dominate news
SF Tagesschau
TF1 Le Journal
TVE1 Telediario 2
BBC World Service
ABC World News Tonight
ZDF heute journal
ARD Tagesthemen
RTL Aktuell
CCTV
FOX Special Report
0
2
4
6
8
10
12
Number of companies receiving more than 20 reports
Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown
14
Criterion 11
Agenda-cutting in education coverage
Turkish TV news dedicated to reporting on education
TRT1 Ana Haber Bülteni
TF1 Le Journal
SABC Zulu/Xhosa News
SABC English News
SABC Afrikaans News
BBC 2 Newsnight
CCTV
BBC1 Ten o' Clock News
NBC Nightly News
ZDF heute journal
0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
Percentage of coverage focused on education issues
Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown
3.0%
Criterion 12
Agenda-cutting in environment coverage
TF1 Le Journal further strengthens environment focus
TF1 Le Journal
NBC Nightly News
CBS Evening News
ABC World News Tonight
RTL Aktuell
SF Tagesschau
CNN International Desk
CCTV
BBC 2 Newsnight
TVE1 Telediario 2
0%
1%
2%
3%
4%
5%
6%
7%
8%
Percentage of coverage focused on environment issues
Basis: 256,570 reports in 29 international TV News programs, 01/07/2009 – 30/06/2010. Only top ten shown
MEDIA TENOR
Global Media
Peace Award
Basis: 197,649 reports
in 37 international TV News programs
2008-2009
Global Peace Index Award
Level of coverage on Instability issues: 2008/2009
Good balance of instability issues critical
Closest to target
Al Jazeera
BBC2 Newsnight
ARD Tagesschau
ZDF Heute
ZDF Heute Journal
BBC World Service
RTL Aktuell
ARD Tagesthemen
SAT.1 18:30
TVE1 Telediario 2
LBC
RAI TG1
TF1 Le Journal
Al Arabiya
TRT Ana Haber Bülteni
Nile News
SABC English
Dubai TV
SABC Sotho
Most extreme
over/under reporting
41%
41%
40%
39%
38%
37%
37%
35%
32%
32%
32%
32%
30%
29%
28%
28%
27%
27%
27%
0%
50%
Other issues
Target
33%
CBS Evening News
55%
FOX Special Report
55%
ITV News at Ten
53%
ABC World News
51%
NBC Nightly News
48%
…
CCTV-1 News Hour
19%
SABC Zulu/Xhosa
18%
SABC News @ One
11%
SABC News @ 10
7%
SABC Africa News…
4%
0%
50%
Other issues
100%
Instability issues
Basis: 197,649 international coverage reports in 37 international TV News programs
100%
Instability issues
Global Peace Index Award
Diversity of coverage on conflict issues: 2008/2009
Can diverse instability coverage lessen stereotyping?
Top 10
11-30
TVE1 Telediario 2
FOX Special Report
ZDF Heute
ZDF Heute Journal
LBC TV
ARD Tagesthemen
NBC Nightly News
ARD Tagesschau
SF Tagesschau
RTL Aktuell
Al Manar
Nile News
BBC2 Newsnight
eNews Prime Time
Dubai TV
TRT Ana Haber Bülteni
SABC Sotho News
SABC English News
SABC Venda/Tsonga…
SABC News @ One
SABC Zulu/Xhosa News
ITV News at Ten
RAI TG1
TF1 Le Journal
BBC Ten o' Clock News
BBC World Service
Al Jazeera
Arabiya
AlAlArabiyah
ABC World News Tonight
0%
CBS Evening News
0%
5%
10%
15%
20%
25%
30%
Share of all reports
Basis: 197,649 international coverage reports in 37 international TV News programs
10%
20%
30%
Global Peace Index Award
Overall Ranking
And the overall winners…
Number of reports
Overall score
Basis: 197,649 international coverage reports in 37 international TV News programs
10
MEDIA TENOR
Agenda Setter of the Decade
2001-2010
Agenda Setter Award: Nominated Media
Die Welt
FAZ
Süddeutsche Zeitung
Frankfurter Rundschau
Bild-Zeitung
Berliner Zeitung
Tagesspiegel
Leipziger Volkszeitung
Spiegel
Focus
Stern
Die Zeit
FAS
Welt am Sonntag
Bild am Sonntag
ZDF (all programs)
ARD (all programs)
Deutschlandradio / Deutschlandfunk
Handelsblatt
FTD
Wirtschaftswoche
Wall Street Journal
Financial Times
New York Times
Washington Post
Agenda Setter of the Decade
Criterion 1: Volume of quotations
Bild eclipses all other dailies
Number of quotations
Basis: 68,030 quotations in 14 German print and television media
Agenda Setter of the Decade
Criterion 2: Volume of quotations in the political section
Spiegel attracted most attention in political sections
number of quotations
Number of quotations
Basis: 68,030 quotations in 14 German print and television media
Agenda Setter of the Decade
Criterion 3: Volume of quotations in the business section
Bild is strong in the economy section as well
number of quotations
Number of quotations
Basis: 68,030 quotations in 14 German print and television media
Agenda Setter of the Decade
Criterion 5: Frequency of quotations on the front page
Spiegel quotations placed most prominently
Number of quotations
Basis: 68,030 quotations in 14 German print and television media
Agenda Setter of the Decade
Overall Ranking: Average Score
Bild leaves other national dailies far behind
Overall score (highest possible score=1.000)
Basis: 68,030 quotations in 14 German print and television media
MEDIA TENOR
Country Award
Middle East & North Africa
MENA
Basis: 8,105 reports in 25 leading international media
06/2009 – 06/2010
20
MENA Communicator Award
Nominees
The Nominees
Egypt
Israel
Jordan
Qatar
Bahrain
Saudi Arabia
United Arab Emirates
These countries achieved a volume over 48 articles in non-Arab media for the period
with a balanced rating above -30%
MENA Communicator Award
Categories
Issue categories
Business & Investment
Economy
Crime & Corruption
Culture
Domestic Political Issues
International Relations
Analyst opinion
MENA Communicator Award
Rating of MENA countries: June 2009 - June 2010
Qatari ratings exemplary in 2009-2010
Most Positive
Most Negative
Qatar
Bahrain
Egypt
Cyprus
Syria
United Arab Emirates
Jordan
Israel
Saudi Arabia
Turkey
Jemen
Iraq
Palestine
Gaza
Oman
Lebanon
Iran
Kuwait
0%
20%
negative
Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010
40%
60%
no clear rating
80%
positive
100%
MENA Communicator Award
Business and investment
Dubai struggles as Qatar buys the world
United Arab Emirates
United Arab Emirates
Qatar
Qatar
Turkey
Turkey
Egypt
Egypt
Israel
Israel
0%
10%
20%
Share of all reports on MENA countries
Note: Only the countries with more than 5 reports on this issue category are shown
Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010
0%
negative
20%
40%
60%
no clear rating
80%
100%
positive
MENA Communicator Award
Culture
Architecture puts UAE on the world map
United Arab Emirates
United Arab Emirates
Israel
Israel
Egypt
Egypt
Turkey
Turkey
0%
2%
4%
6%
8%
10%
% of Country agenda
Note: Only the countries with more than 5 reports on this issue category are shown
Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010
0%
negative
20%
40%
60%
no clear rating
80%
100%
positive
MENA Communicator Award
Internal Politics
Israeli internal politics a key for the future
Israel
Israel
Saudi Arabia
Saudi Arabia
Turkey
Turkey
Qatar
Qatar
Egypt
Egypt
United Arab Emirates
United Arab Emirates
0%
10%
20%
30%
40%
Share of all reports
Note: Only the countries with more than 5 reports on this issue category are shown
Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010
0%
negative
20%
40%
60%
no clear rating
80%
100%
positive
MENA Communicator Award
International Affairs
Egypt and Turkey benefit from active role
Israel
Israel
Turkey
Turkey
Saudi Arabia
Saudi Arabia
Egypt
Egypt
Qatar
Qatar
United Arab Emirates
United Arab Emirates
0% 10% 20% 30% 40% 50% 60% 70%
% of Country´s agenda
Note: Only the countries with more than 5 reports on this issue category are shown
Basis: 8,105 reports in 25 international leading media, 06/2009 – 06/2010
0%
negative
20%
40%
60%
no clear rating
80%
100%
positive
MEDIA TENOR
G 20
Award
Basis: 24,019 reports in foreign reporting
in 36 international leading media
06/2008-06/2009
G20 Award
Rating of G20 countries –June 2008- June 2009
G20 countries with a very mixed profile
Most Positive
Most Negative
negative
Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009
no clear rating
positive
G20 Award
Criteria 5: Internal Politics – June 2008- June 2009
Saudi Royals representing their country
Volume
% of reports
Note: Only the countries with more than 20 reports on this issue category are shown
Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009
Internal politics
Rating
negative
no clear rating
positive
G20 Award
Criteria 6: Role in International Affairs – June 2008- June 2009
Russia’s foreign role a key to its image
Volume
% of reports
Note: Only the countries with more than 20 reports on this issue category are shown
Basis: 24 019 reports in foreign reporting in 36 international leading media, 06/2008 – 06/2009
International Affairs
Rating
negative
no clear rating
positive
G20 Award
Ranking
Top Overall scores
Score calculations
Overall score
MEDIA TENOR
Special Award
Basis: 31,736 news stories on crime, crime
prevention, war and international conflicts
01-09/2010
Violence against Women
Domestic / International Violence: The Protagonists, International TV, 01-09/2010
Violence: Who is Involved?
Missing to 100%: Countries, regions, international organizations,
health service, education, science, and individuals
Basis: 31,736 news stories on crime, crime prevention, war and international conflicts in 40 international TV news programs
Violence against Women
Salience of violence against women, international TV news, 01-09/2010
British News Most Aware of Violence Against Women
Share of stories on violence against women
Basis: 196,918 news stories in 40 international TV news programs
MEDIA TENOR
Agenda Setter Award
Business Media
Basis: 68,030 quotations
in 14 German print and television media
2001-2010
Agenda Setter Award: Business Media
Overall Ranking: average score
Wirtschaftswoche made up most positions
Average score in quotation ranking 2001-2010
Basis: 68,030 quotations in 14 German print and television media
40