JULY 2016 - MEC BELGIUM

Belgian TV Performances Tracking – July 2016
Agenda
 Viewing Time
 Share of market evolution on monthly basis
 Audience evolution & Top Programs of the month
 Ad Spends Evolution and Shares
+ Regional TV in the audiometry : first results
2
Trends | Daily Viewing Time
In 2016, viewing time is increasing in the South but decreasing in the North compared to last year
3
Source : CIM Audimetrie (ATS) – YtD July – Live+7+guests – PRP 18-54
Trends | Time-Shifted Viewing
Compared to last year, TSV Share is highly increasing (partly explained by the new currency)
4
Source : CIM Audimetrie (TSV) – YtD July – Live+7+guests – PRP 18-54
NORTH
PERFORMANCES
JULY 2016
5
Share of Market | Monthly Evolution
Vs. Y-1
6
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Market | Networks
Year-to-Date
SOM Evolution - NORTH
PRP 18-54 | 17:00:00 - 24:00:00
YtD 2015
YtD 2016
EVOLUTION
’16 vs ‘15
HBE
26.3%
4.9%
25.4%
8.3%
3.8%
11.1%
5.8%
1.4%
0.5%
0.2%
0.3%
0.7%
0.8%
0.0%
0.1%
0.1%
0.1%
26.7%
5.1%
24.5%
8.5%
4.1%
11.1%
5.3%
1.5%
0.6%
0.2%
0.8%
0.7%
0.8%
0.5%
0.1%
0.1%
0.2%
1.5%
4.1%
-3.5%
2.4%
7.9%
0.0%
-8.6%
7.1%
20.0%
0.0%
166.7%
0.0%
0.0%
0.0%
0.0%
100.0%
REGIO TV
0.0%
0.1%
-
EEN
CANVAS
VTM
2BE
VITAYA
VIER
VIJF
DISCOVERY
MTV & CIE
NJAM!
TLC
ACHT
NAT GEO
FOX
DOBBIT
KANAAL Z
7
Source : CIM Audimetrie (SHR %) – YtD July – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Audience | Commercial shr.
57% of total SOA
57% of total SOA
8
Source : CIM Audimetrie (SHR %) – YtD July – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Market | Sales Houses
Vs. Y-1
VAR :
 EEN
 CANVAS
Medialaan :
 VTM
 2BE
 VITAYA
SBS :
 VIER
 VIJF
 Discovery
 Njam!
 TLC
 MTV&CC
TRANSFER :
 ACHT
 NAT GEO
 FOXLIFE
 DOBBIT
 KANAALZ
 HBE
 XITE
9
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Audience evolution
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
10
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
Top Programs of the month
JULY 2016 on PRP 18-54 :
Date
Rat %
Rat# ‘000
Shr %
Football. Euro 2016
01/07/2016
40.29
758
81.6
2
Football. Euro 2016. Studio
01/07/216
28.33
533
70.7
3
Vive le Velo
14/07/2016
13.33
251
39.0
4
FC de Kampioenen
27/07/2016
11.23
211
37.4
5
Het journaal laat
06/07/2016
10.19
192
44.7
6
Met vier in bed
12/07/2016
10.00
188
27.7
7
Is er wifi in Tahiti ?
12/07/2016
9.93
187
27.2
8
Nieuws 19u
11/07/2016
9.48
179
41.9
9
Telefacts Zomer
12/07/2016
9.38
177
27.0
10
Vind je lief
12/07/2016
9.14
172
25.3
11
Het 7-uur journaal
01/07/2016
9.06
171
41.5
12
Panenka!
01/07/2016
8.86
167
53.7
13
Koppen XL
04/07/2016
8.79
166
27.3
14
De kotmadam
14/07/2016
8.64
163
37.0
15
Vlaanderen feest
11/07/2016
8.36
157
24.1
Rank
Description
1
Channel
! Every program appears only once in the chart, the day of its best audience !
Source : CIM Audimetrie (RAT%) – July 2016 – Live+7+guests – PRP 18-54
Min. 15 minutes
Audience evolution | EEN
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Foot. Euro. 1/4 (Wales – Belgium)
Fri. 01/07/2016
40.29
758
81.6
2
Foot. Euro. Studio
Fri. 01/07/2016
28.33
533
70.7
3
Foot. Euro. FIN (Portugal – France)
Sun. 10/07/2016
22.96
432
61.2
4
Foot. Euro. 1/2 (Germany - France)
Thur. 07/07/2016
16.11
303
50.2
5
Foot. Euro. 1/2 (Portugal – Wales)
Wed. 06/07/2016
14.29
269
43.9
6
Foot. Euro. 1/4 (France – Island)
Sun. 03/07/2016
13.49
254
42.6
7
Vive le velo
Thur. 14/07/2016
13.33
251
39.0
8
Foot. Euro. 1/4 (Germany – Italy)
Sat. 02/07/2016
12.89
243
43.9
9
Vive le velo
Mon. 18/07/2016
11.40
215
44.1
10
Vive le velo
Fri. 15/07/2016
11.26
212
44.0
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
12
Audience evolution | VTM
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Met vier in bed
Tue. 12/07/2016
10.00
188
27.7
2
Is er wifi in Tahiti?
Tue. 12/07/2016
9.93
187
27.2
3
Met vier in bed
Mon. 11/07/2016
9.90
186
28.0
4
Met vier in bed
Mon. 04/07/2016
9.78
184
29.1
5
Is er wifi in Tahiti?
Mon. 11/07/2016
9.77
184
28.6
6
Met vier in bed
Tue. 05/07/2016
9.75
184
29.3
7
Met vier in bed
Wed. 13/07/2016
9.69
182
29.7
8
Met vier in bed
Thur. 14/07/2016
9.55
180
26.2
9
Nieuws 19u
Mon. 11/07/2016
9.48
179
41.9
10
Telefacts zomer
Tue. 12/07/2016
9.38
177
27.0
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
13
Audience evolution | VIER
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Mijn lief is vrijgezel
Tue. 12/07/2016
6.24
117
16.4
2
Topdokters
Tue. 26/07/2016
5.93
112
19.3
3
Mijn lief is vrijgezel
Thur. 07/07/2016
5.80
109
20.1
4
Mijn lief is vrijgezel
Tue. 05/07/2016
5.64
106
16.5
5
Mijn lief is vrijgezel
Thur. 28/07/2016
5.61
106
18.6
6
Mijn lief is vrijgezel
Mon. 11/07/2016
5.57
105
16.1
7
Harry Potter VI
Fr. 22/07/2016
5.49
103
22.4
8
Mijn lief is vrijgezel
Wed. 13/07/2016
5.40
102
16.6
9
Mijn lief is vrijgezel
Mon. 04/07/2016
5.20
98
17.6
10
Harry Potter V
Fri. 08/07/2016
5.20
98
19.7
Source : CIM Audimetrie (RAT %) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
14
Audience evolution | OTHERS
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
2BE
1.The
Lazarus
Project
2.Act of
valor
3.Sniper
reloaded
VITAYA
1.Make it
happen
2.Take the
lead
3.Home
and away
VIJF
1.2. Emily
Owens
M.D.
3.
15
Necessary
Roughness
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
Audience evolution | TRANSFER
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
FOX. Wayward Pines
Thur. 21/07/2016
1.02
19
4.6
2
FOX. The walking dead
Sat. 02/07/2016
0.98
19
3.3
3
FOX. The bold and the beautiful
Wed. 06/07/2016
0.98
18
10.5
4
ACHT. The Graham Norton Show
Mon. 04/07/2016
0.92
17
3.6
5
FOX. The bold and the beautiful
Wed. 06/07/2016
0.90
17
10.3
6
FOX. The bold and the beautiful
Tue. 05/07/2016
0.90
17
9.7
7
FOX. The bold and the beautiful
Tue. 05/07/2016
0.82
15
8.1
8
FOX. Outcast
Mon. 04/07/2016
0.82
15
3.2
9
FOX. Wayward Pines
Thur. 28/07/2016
0.82
15
3.7
10
NAT GEO. Science of stupid
Tue. 05/07/2016
0.81
15
3.1
Source : CIM Audimetrie (RAT %) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
16
Ad Spends | Evolution and Shares
 Global Northern TV investments are strongly increasing vs. Y-1
% Evol
‘16 vs ‘15
Week 26
Week 27
Week 28
Week 29
Week 30
Year-to-Date
Total *
+ 29.9 %
- 0.7 %
+ 2.2 %
+ 6.3 %
+ 19.8 %
+ 14.7 %
Week 28
Week 29
Week 30
(week 1 to 30)
*MEDIALAAN + SBS + VAR + TRANSFER
SOI
Week 26
Week 27
Year-to-Date
2015
2016
2015
2016
2015
2016
2015
2016
2015
2016
2015
2016
VTM
40%
38%
43%
37%
43%
38%
42%
38%
43%
41%
43%
40%
2 BE
12%
10%
11%
10%
12%
10%
12%
12%
11%
11%
11%
10%
VITAYA
6%
6%
6%
6%
6%
6%
6%
6%
6%
5%
6%
6%
MEDIALAAN
58%
54%
60%
53%
61%
54%
60%
56%
60%
57%
60%
56%
VIER
18%
13%
17%
15%
17%
16%
18%
16%
17%
16%
19%
18%
VIJF
8%
8%
8%
6%
8%
7%
8%
7%
9%
6%
8%
7%
SBS
26%
21%
25%
21%
25%
23%
26%
23%
26%
22%
27%
25%
SBS Other
4%
9%
3%
8%
3%
8%
4%
8%
4%
7%
3%
6%
VAR
6%
7%
6%
8%
6%
5%
6%
5%
6%
5%
6%
6%
TRANSFER
6%
9%
6%
10%
5%
10%
4%
9%
4%
9%
4%
7%
Evol.
‘16 vs. ‘15
=
=
17
Shift of investment towards thematic channels
Source : CIM Audimetrie (Net PRICE) – July 2016 – 02:00-26:00
KEY FACTS : TV NORTH
► TV Audiences are always lower during summer
► Seasonality index of 74
► TV Audiences are impacted by sport events
► Football – “Euro” : until 10-07-2016
► Cycling - “Tour de France” : from 02 to 24-07-2016
► TV channels keep strong programs for “back-to-audience” period
► Proof with top programs :
►
VTM / Met vier in bed / Best rating % of 10.0
►
VIER / Mijn liefe is vrijgezel / Best rating of 6.2
► Conclusion
► Thanks to sport, Eén keeps a leading position for 2 consecutive months …
► … while commercial channels are losing shares of audiences
►
Especially VTM
►
Exception for VITAYA whose women audience is less attracted by football
18
11 REGIONAL TV CHANNELS IN THE AUDIMETRY
from 1st of June 2016
Province
West Vlaanderen
Channels
Share %
Tot. 18+
Reach %
on Provincial target
Daily
Monthly
ATS
on Provincial
target
Affinity vs. 18+
Sex
Socio
Age
WTV
0.230 %
11.71 %
55.54 %
13 min.
Equal
Lower
35+
Focus TV
0.122 %
5.78 %
38.35 %
13 min.
Equal
Lower
Old
AVS Gent
0.134 %
4.98 %
30.77 %
16 min.
Equal
Upper
Old
TV Oost
0.190 %
8.04 %
34.68 %
13 min.
Women
Lower
Old
ATV
0.171 %
6.44 %
35.74 %
13 min.
Women
Equal
Old
RTV Turnhout
0.056 %
3.00 %
19.10 %
8 min.
Men
Lower
Mid
RTV Mechelen
0.123 %
3.75 %
18.70 %
13 min.
Equal
Lower
Old
Ring TV
0.143 %
6.85 %
36.06 %
11 min.
Women
Lower
Old
Rob TV
0.107 %
6.58 %
30.03 %
13 min.
Men
Lower
Old
Brussel
BRUZZ
0.060 %
3.11 %
19.35 %
7 min.
Men
Lower
Young
Limburg
TVL
0.191 %
15.85 %
67.54 %
12 min.
Equal
Lower
Old
Oost Vlaanderen
Antwerpen
Vlaamse Brabant
19
Source : CIM Audimetrie – Jun-Jul 2016 – 18+ - 17:00 – 24:00
SOUTH
PERFORMANCES
JULY 2016
20
Share of Market | Monthly Evolution
Vs. Y-1
21
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Market | Networks
Year-To-Date
SOM Evolution - SOUTH
PRP 18-54 | 17:00:00 - 24:00:00
YtD 2015
YtD 2016
EVOLUTION
‘16 vs ’15
RTL-TVI
25.0%
25.7%
2.8%
Club RTL
4.9%
5.0%
2.0%
Plug RTL
4.8%
4.2%
-12.5%
Contact
0.0%
0.3%
-
La Une
13.0%
14.0%
7.7%
La Deux
4.9%
6.8%
38.8%
Be 1
0.3%
0.3%
0.0%
AB3
6.1%
7.2%
18.0%
MTV FR
0.8%
0.8%
0.0%
NAT GEO
0.6%
0.4%
-33.3%
Others FR
36.2%
31.9%
-11.9%
OTHERS
3.1%
2.9%
-6.5%
22
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Audience | Commercial shr.
59% of total SOA
63% of total SOA
23
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Share of Market | Sales Houses
Vs. Y-1
IPB : RTL + CLUB + PLUG + Contact
RMB : LA UNE + LA DEUX + BE 1 + AB3
OTHERS FR. : Belgian regional channels +
French channels
24
Source : CIM Audimetrie (SHR %) – July 2016 – 17:00-24:00 – Live+7+guests – PRP 18-54
Audience evolution
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
25
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
Top Programs of the month
JULY 2016 on PRP 18-54 :
Date
Rat %
Rat# ‘000
Shr %
Football. Euro 2016
01/07/2016
34.28
502
74.3
2
Football. Euro 2016
06/07/2016
18.66
273
47.5
3
Blanc Bleu Mag
01/07/2016
17.35
254
47.8
4
Football. Euro 2016. Studio
01/07/2016
16.16
237
55.1
5
RTL Info 19h
04/07/2016
14.94
219
51.4
6
Camping Paradis
04/07/2016
12.61
185
28.9
7
Bones
05/07/2016
11.60
179
30.7
8
Images à l’appui
11/07/2016
11.59
179
33.0
9
Crazy Dad
28/07/2016
11.09
162
32.8
10
Tout s’explique
07/07/2016
11.00
161
38.3
11
Hawaii 5-0
25/07/2016
10.88
159
33.4
12
Les orages de la vie
05/07/2016
10.80
158
33.2
13
Indices
20/07/2016
10.49
153
40.5
14
Football. Euro 2016. Studio
07/07/2016
10.44
153
38.2
15
Le 19.30
01/01/2016
10.35
152
33.5
Rank
Description
1
Channel
! Every program appears only once in the chart, the day of its best audience !
Source : CIM Audimetrie (RAT %) – July 2016 – All Day – Live+7+guests – PRP 18-54
(min. 15 minutes)
26
Audience evolution | RTL TVI
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
RTL Info 19h
Mon. 04/07/2016
14.94
219
51.4
2
RTL Info 19h
Tue. 05/07/2016
14.76
216
53.4
3
RTL Info 19h
Tue. 12/07/2016
13.99
205
52.6
4
RTL Info 19h
Fri. 01/07/2016
13.33
195
50.7
5
RTL Info 19h
Tue. 26/07/2016
13.23
193
49.0
6
RTL Info 19h
Thur. 28/07/2016
12.81
187
47.0
7
RTL Info 19h
Tue. 19/07/2016
12.74
186
56.0
8
RTL Info 19h
Wed. 13/07/2016
12.72
186
47.8
9
Camping Paradis
Mon. 04/07/2016
12.61
185
28.9
10
RTL Info 19h
Wed. 20/07/2016
12.57
184
52.8
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
27
Audience evolution | LA UNE
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ’000
Shr %
1
Foot. Euro. 1/4 (Wales – Belgium)
Fri. 01/07/2016
34.28
502
74.3
2
Foot. Euro. Fin (Portugal – France)
Sun. 10/07/2016
25.09
367
65.2
3
Bleu Blanc Mag
Fri. 01/07/2016
17.35
254
47.8
4
Foot. Euro. 1/4. Studio
Fri. 01/07/2016
16.16
237
55.1
5
Foot. Euro. Fin. Studio
Sun. 10/07/2016
11.17
163
60.3
6
Le 19.30
Fri. 01/07/2016
10.35
152
33.5
7
Le 19.30
Mon. 11/07/2016
8.60
126
25.9
8
Avis de Mistral
Mon. 04/07/2016
8.59
126
19.9
9
Le 19.30
Mon. 04/07/2016
8.23
120
25.7
10
Le 19.30
Tue. 26/07/2016
8.06
118
25.5
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
28
Audience evolution | AB3
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
Rank
Description
Date
Rat %
Rat# ‘000
Shr %
1
Les mysteres de l’amour
Tue. 26/07/2016
4.58
67
24.4
2
Adam recherche Eve
Wed. 20/07/201Y
4.03
59
25.4
3
Hell’s kitchen
Wed. 13/07/2016
3.91
57
12.1
4
Hell’s kitchen
Wed. 20/07/2016
3.79
55
13.1
5
Les mysteres de l’amour
Thur. 28/07/2016
3.69
54
20.6
6
Les mystreres de l’amour
Mon. 18/07/2016
3.59
53
19.5
7
Les mysteres de l’amour
Wed. 27/07/2016
3.58
52
19.2
8
Les mysteres de l’amour
Thur. 21/07/2016
3.58
52
17.9
9
Les mysteres de l’amour
Wed. 06/07/2016
3.55
52
22.3
10
Artic Predator
Tue. 05/07/2016
3.46
51
10.7
29
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
Audience evolution | OTHERS
JULY 2016 | Average Rating % | 17:00-23:00 on PRP 18-54
LA DEUX
FOOT.
1/2
(Portugal
– Wales)
1/2
(Germany
– France)
1/4
(France –
Island)
CLUB
1.Esprits
criminels
2.
L’apprenti
sorcier
3. Esprits
criminels
PLUG
1.2.3.
Cauchemar en
cuisine
30
Source : CIM Audimetrie (RAT%) – July 2016 – 17:00-23:00 – Live+7+guests – PRP 18-54
Ad Spends | Evolution and Shares
 Global Southern TV investments are strongly increasing vs. Y-1
% Evol
‘16 vs ‘15
Week 26
Week 27
Week 28
Week 29
Week 30
Year-to-Date
Total *
+ 18.9 %
+ 20.2 %
+ 1.4 %
+ 1.1 %
+ 1.7 %
12.5 %
Week 26
Week 27
Week 28
Week 29
Week 30
(weeks 1 to 30)
*IPB + RMB
SOI
Year-to-Date
2015
2016
2015
2016
2015
2016
2015
2016
2015
2016
2015
2016
RTL
57%
39%
58%
47%
57%
57%
56%
57%
56%
57%
52%
49%
CLUB
8%
6%
9%
7%
9%
9%
10%
8%
10%
9%
10%
9%
PLUG
6%
4%
6%
4%
6%
5%
6%
6%
6%
6%
5%
5%
IPB
71%
49%
73%
58%
72%
71%
72%
71%
72%
72%
67%
63%
La Une
16%
24%
16%
21%
16%
15%
15%
15%
15%
14%
20%
21%
La Deux
6%
19%
5%
13%
5%
5%
6%
6%
6%
6%
6%
8%
AB3
7%
8%
6%
8%
7%
9%
7%
8%
7%
8%
7%
8%
RMB
29%
51%
27%
42%
28%
29%
28%
29%
28%
28%
33%
37%
Evol.
’16 vs. ‘15
=
31
Source : CIM Audimetrie (PRICE) – July 2016 – 02:00-26:00
KEY FACTS : TV SOUTH
► TV Audiences are always lower during summer
► Seasonality index of 85
► Commercial TV channels take summer low programing as usual
► Proof with top programs ranking of RTL mainly composed by news and magazines
► On the other hand, TV Audiences in the South seem to be less impacted by sport
events than in the North
► Football – “Euro” : until 10-07-2016
►
Less audience after the defeat of our national team against Wales on 1st of July (except for Final)
► Cycling - “Tour de France” : from 02 to 24-07-2016
►
Less followed in the South
► Conclusion
► RTL & French Network are taking their summer position back
► to the detriment of La Une & La Deux
► Status quo for challengers
32