new frontiers

NEW FRONTIERS
GROWING OPPORTUNITIES
IN THE MIDDLE EAST AND AFRICA
TABLE OF CONTENTS
RESIDENCE INN®
FLOOR PLANS
THE LEGENDARY GLOBAL
EXPERT OF EXTENDED STAY
GROUND FLOOR
34
15
TYPICAL FLOOR PLAN
35
BUILT FOR TRAVELERS
WHO NEED MORE THAN A ROOM
16
BASEMENT
36
A GUEST PROFILE
17
STANDARD KING
37
A RESIDENCE, ON THE ROAD
18
DOUBLE
38
SUITE
39
COURTYARD®
A SMART CHOICE
IN AN UNTAPPED MARKET
19
STUDIO
40
A BRAND MADE FOR THE
BUSINESS TRAVELER
1 BEDROOM
41
09
DISCOVER THE
MIDDLE EAST AND AFRICA
21
2 BEDROOM
42
A GUEST PROFILE
10
HOTELS DESIGNED TO
MAKE BUSINESS EASIER, ANYWHERE
LOCATIONS
22
STATS
11
INTRODUCTION
OPPORTUNITY IS HERE
03
THE LEGACY CONTINUES
04
LEADING THE WAY
05
FORGING NEW PATHS
06
GLOBALLY POWERED PROGRAMS,
REGIONALLY CURATED DESIGN
07
A FOUR-STAR PRODUCT
THAT STRIKES A CHORD WITH
BUSINESS TRAVELERS
13
RENDERINGS
EXTERIOR DESIGN
24
ENTRANCE AND CHECK-IN
25
PUBLIC SPACE
26
BAR & COMMUNAL TABLE
27
RESTAURANT
28
POOL VIEW & GYM
29
MEETING SPACE
30
COURTYARD GUEST ROOM
31
RESIDENCE INN GUEST ROOM
32
COURTYARD STAND–ALONE
FACILITIES PLAN
43
RESIDENCE INN AND
COURTYARD COMBO FACILITIES
44
85 YEARS OF HISTORY
BEHIND 18 ICONIC BRANDS
45
OPPORTUNITY IS HERE.
Important and exciting developments are taking place in the Middle
East and Africa. This region presents a wealth of opportunities for
Marriott® and our development partners — making these exciting
times for Marriott International.
THE LEGACY
CONTINUES
Guided by Marriott family leadership for
more than 85 years, Marriott International
is headquartered outside Washington, D.C., in
Bethesda, Maryland. Under this leadership,
Marriott consistently enjoys a strong balance
sheet, sound management and a solid
reputation as an industry leader. In fiscal
year 2013 Marriott reported revenues of
nearly $13 billion.
LEADING
THE WAY
With more than 3,900 properties spanning
18 brands, Marriott International continues
to be at the forefront of the global
hospitality industry.
Since our beginnings, Marriott has been a
pioneer in hospitality concepts that are now
standard practice throughout the world.
Now, we’re continuing our spirit of innovation
and globalization with exciting new ventures
in rapidly developing parts of the world.
RESIDENCE INN
MANAMA JUFFAIR, BAHR AIN
FORGING NEW PATHS
Across our portfolio of brands, Marriott has more than 45
properties in the Middle East and Africa, with an equal
number in various stages of development.
We continue to expand our strongest brands across the region,
with new Courtyard and Residence Inn locations opening in
Nigeria and Tunisia and others soon to follow in Cape Town,
South Africa, Sub-Saharan Africa and Dubai.
READ ON TO DISCOVER THE EXCITING OPPORTUNITIES
THAT AWAIT YOU.
INTRODUCING OUR NEWEST BRAND:
GLOBALLY POWERED
PROGRAMS, REGIONALLY
CURATED DESIGN
For Africa and the Middle East, we’ve taken the essence of the
Courtyard and Residence Inn brands as the basis for a ground-up
experience informed by the unique qualities and opportunities of
this exciting market. We’ve merged all that we know about today’s
business traveler with all that we’ve learned about Africa and the
Middle East, to create the region’s smartest choice for quality
accommodations.
A pronounced emphasis on food & beverage offerings reflects
the destination role of the hotel in this market with extended
service and expanded kitchen/storage facilities. At the same
time, the opportunity for these brands to become the place to be
for locals speaks to a need for a large, multipurpose gathering
space. Throughout the property, design decisions reflect regional
conditions and integrate traditional design motifs using local
materials. The result is a professional, approachable hotel that
surrounds guests with unexpected quality, function and easy
sophistication.
RESIDENCE INN
EDINBURGH, U.K.
This is where the brands’ global standards, programs and systems meet on-the-ground cultural
influences to help guests work effectively and relax with interest.
Design is simple, with key signature components—such as architectural screens, natural materials
and patterns drawn from regional influences—used throughout the hotel to both unify the property
and differentiate it according to location.
Creativity and attention to scale and detail make an impression, without making a splash.
COURT YARD RIYADH
DIPLOMATIC QUARTER,
SAUDI AR ABIA
A BRAND
MADE FOR
THE BUSINESS
TRAVELER
COURT YARD ABERDEEN
AIRPORT, U.K.
With more than 955 hotels worldwide,
Courtyard by Marriott® is our largest brand.
Today, Courtyard maintains an exceptionally
strong position as a leader in its category.
Designed for business travelers in the
upper-moderate price tier, we have taken
considerable time and effort in designing and
adapting this highly successful concept as we
expand in the Middle East and Africa.
COURT YARDJA Z AN,
SAUDI AR ABIA
Several hotels are currently in development:
• Abuja, Nigeria
• Algiers, Algeria
• Setif, Algeria
COURT YARD RIYADH
DIPLOMATIC QUARTER,
SAUDI AR ABIA
COURT YARD PARIS BOULOGNE,
FR ANCE
A GUEST
PROFILE
Guests at Courtyard are four-star frequent
business travelers.
• PERSONALITY: Focused, capable,
confident and informed.
• EXPECTATIONS: Modern, upscale
environment with improved service.
• SEEKING: A balance between productivity
and enjoyment. Relaxing guest rooms with
functional public spaces.
• TASTE: Modern, warm and
approachable design.
CATERING TO BUSINESS
TRAVELERS WINS THEIR BUSINESS
Courtyard understands business travelers
better because it was the first hotel designed
with their needs in mind. As a pioneer in
business travel, Courtyard continues to
innovate, making the locally influenced hotel
a trusted destination for smart professionals.
COURT YARD RIYADH DIPLOMATIC
QUARTER, SAUDI AR ABIA
HOTELS DESIGNED
TO MAKE BUSINESS
EASIER, ANYWHERE
In an unfamiliar environment, particularly in a foreign
country, business travel can be taxing. Courtyard is
recognized by business travelers for making their
experiences simple and enjoyable.
Guest rooms create a comforting
environment with plush bedding, ergonomic
furniture and upscale bathroom fixtures.
Guests convene in our open-concept lobby to
work, socialize and relax. Features include
interactive touch screens for news, weather,
maps, airline arrivals and departures,
restaurants, events and local information.
On-site food and beverage offerings make
international dining simple.
On-site meeting centers and conference
spaces are integrated with the latest
business technology.
Hotel pool and fitness centers meet the
needs of active business travelers.
COURT YARD ABERDEEN
AIRPORT, U.K.
A FOUR-STAR
PRODUCT THAT
STRIKES A CHORD
WITH BUSINESS
TRAVELERS
Brand-conscious and even more so, brand-loyal,
today’s business travelers latch on to a hotel that
provides plenty of options — particularly in terms
of distribution in both primary and secondary
markets, service offerings and amenities.
Courtyard’s strong reputation and status as
a market leader presents investors with an
unparalleled opportunity to strengthen the
positioning of their hotels by aligning with
the Courtyard brand.
• Continual research and testing allows
Courtyard to evolve and appeal to the
changing needs of business travelers.
• Efficient designs and layouts maximize
return on investment.
Our best practices deliver a consistent,
quality experience, fostering long-term
consumer loyalty.
COURT YARD ABERDEEN
AIRPORT, U.K.
THE LEGENDARY
GLOBAL EXPERT
OF EXTENDED STAY
Extended-stay category leader, Residence Inn
by Marriott,® has more than 650 locations around
the world. Although most are currently located
in North America, the established brand has an
increasing presence in Central America, Europe
and the Middle East, with its first African hotel
slated to open soon in Algeria.
RESIDENCE INN MANAMA JUFFAIR, BAHR AIN
BUILT FOR
TRAVELERS WHO
NEED MORE
THAN A ROOM
Marriott launched Residence Inn with the
idea that longer stays have different needs.
These travelers desire home-like comfort,
increased space, and more flexibility to do
what they want, when they want. And their
market share is sizeable.
Extended-stay room nights make up one
quarter of both business and leisure travel
bookings. Seventy-five percent of these
travelers prefer the amenities that come
with an extended-stay hotel.
Extended-stay hotels are also immensely
profitable, averaging 10 percent more than
transient hotels and 20 percent more than
traditional, full-service establishments.
Clearly, this presents enormous opportunity
for investors in the Middle East and Africa.
RESIDENCE INN EDINBURGH, U.K.
A GUEST PROFILE
Residence Inn’s core customer base is made
up of frequent business travelers whose
stays typically last longer than five nights.
• Personality: Highly educated and affluent.
• Expectations: Spacious, flexible, residential
feel that enhances productivity.
• Seeking: A relaxing place to renew
energy and focus.
• Taste: Technology-focused with an eye
toward performance and productivity.
A RESIDENCE,
ON THE ROAD
Residence Inn was designed with the specific
needs of extended-stay travelers in mind.
• Generous guest suites with separate living,
dining, sleeping, and workspaces.
• Meal preparation is easy in the fully
equipped kitchen.
• Guests gather and socialize in the
public spaces.
• Drinks and light fare are available in the
bar lounge.
• The Market is conveniently open 24/7.
A SMART CHOICE
IN AN UNTAPPED
MARKET
As business travelers increasingly travel to the Middle East and
Africa, the opportunity to capitalize on this high-value market
continues to expand.
The first Residence Inn in the Middle East launched in Manama,
Juffair and two more hotels are currently in development to open
in Saudi Arabia and Algeria. With a proven economic model now
designed and available in the Middle East, Residence Inn is a
compelling investment.
COURT YARD RIYADH
DIPLOMATIC QUARTER, SAUDI AR ABIA
As the third largest brand in Marriott’s
portfolio, Residence Inn has enormous
potential for growth.
• At year-end we had 649 locations in the U.S.
• A history of high occupancy.
• Stability in occupancy for easy forecasting.
• Lower costs per occupied room.
• A stellar reputation among consumers
across four continents.
• Highest guest satisfaction on every
continent where the brand operates.
DISCOVER THE
MIDDLE EAST
AND AFRICA
The Middle East and Africa represent many
of the world’s fastest growing economies—
and some of the biggest opportunities
for savvy investors over the next decade.
Marriott International recognized this
untapped market early on and has quickly
established both a strong presence and a
stellar reputation across the Middle East
and Africa.
Our Courtyard and Residence Inn locations
have been adapted to meet the needs of the
local market, while continuing to provide
comfortable and welcoming accommodations
suitable for an international population
of guests.
COURTYARD
LOCATIONS
COURT YARD JA Z AN
SAUDI AR ABIA
Now Open
Courtyard Kuwait City, Kuwait
Courtyard Jazan, Saudi Arabia
Courtyard Riyadh Diplomatic Quarter,
Saudi Arabia
Courtyard Dubai Green Community, U.A.E.
Future Locations
Algeria
Ethiopia
Morocco
Nigeria
Qatar
Saudi Arabia
United Arab Emirates
COURT YARD RIYADH DIPLOMATIC
QUARTER, SAUDI AR ABIA
RESIDENCE INN
MANAMA JUFFAIR, BAHR AIN
RESIDENCE INN
LOCATIONS
Now Open
Residence Inn Manama Juffair, Bahrain
Future Locations
Algeria
Kenya
Kuwait
Qatar
Saudi Arabia
RESIDENCE INN
MANAMA JUFFAIR, BAHR AIN
EXTERIOR DESIGN
A simple exterior facade reflects major functions (retreat/circulate) without pretense, emphasizing just two materials:
stucco for the window facades, and either stone or subtly patterned aluminum for the circulation towers. Windows are
arranged to set up a screen element that reappears in various forms throughout the hotel — a nod to the importance
of visual privacy in Middle Eastern and African business cultures. A stucco ‘eyebrow’ frames the building, running along
the top, continuing down either side and tying into screen to unify design.
ENTRANCE
AND CHECK-IN
Freestanding check-in stations signal
an efficient, friendly entry for Courtyard
visitors. The stations are clad in carved
wood, and backed by an eye-catching
wall-as-art pattern inspired by
traditional African forms.
COURT YARD RECEPTION
Check-in for Residence Inn travelers
takes a more relaxed and private
approach, allowing guests to sit and
engage with associates across a desk
enclosed with a transparent screen
using the same, grandly scaled pattern
in a more subdued application.
RESIDENCE INN RECEPTION
PUBLIC
SPACE
Natural, unadorned materials—
wood, concrete, stone—set an
informal tone, while local traditions
cue pattern and color choices, which
occasionally take on statement
proportions, functioning as both
art and architecture. Furnishings
are simple and elegant with a focus
on productivity and comfort.
BAR &
COMMUNAL
TABLE
While open to the restaurant,
the bar signals a more intimate
atmosphere with softer lighting,
brick-clad walls and, again, natural,
simple materials with a lot of
character. A communal, live-edge
wood table anchors the space; ceiling
patterns, wood wall niches and a
signature light fixture inspired by
local cultural influences double as
art. The bar is planned to allow
screening for varying levels of privacy
in different regions, as needed.
RESTAURANT
The atmosphere here is relaxed,
focused on a more lively and
engaging experience. Wood, pattern
and color combine to create a chic
informality. The food is plentiful, the
seating is characterized by distinctly
sinuous forms and fun colors, the
lighting doubles as hanging art.
A mixture of bistro, lounge and
traditional seating fills the room,
while upholstered media pods
line the walls for dining in a more
private setting.
POOL VIEW
& GYM
The fitness room offers a large and
spacious area for guests to re-energize
after long days and comes equipped
with state-of-the-art machines and
great views. The space is characterized
by natural finishes and a relaxed,
informal tone. Guests can also unwind
in the pool area, which opens up to the
restaurant area for easy access to food
and beverage, as well as lifts.
MEETING SPACE
A refined, flexible space made to let the event—a wedding, a
conference, a fundraiser, an awards banquet—take center stage.
Attractive wall details and window screens allow natural light or
total privacy; carpet integrates organic patterns in reference to
natural materials found throughout the property; carefully scaled
metallic light fixtures add elegant sparkle.
COURTYARD
GUEST ROOM
Courtyard guest room signatures, like the
uniquely oriented bed, convenient tech-drop
and flexible desk space combine with local
design influences to create a refreshing and
comfortable retreat. The wall-integrated
headboard becomes artwork, as well as an
opportunity to reflect regional aesthetics
and materials, which are repeated in the
carpet through organic patterns and
warm, earthy colors. Bathrooms celebrate
the relaxing, purifying experience of
a luxurious shower. Plenty of light and
glass, a streamlined vanity and highquality fixtures combine to create
a clean, modern spa-like moment in
every guest’s day.
RESIDENCE INN
GUEST ROOM
Driven by our residential approach to
guest suite design based on our deep
knowledge of experience with extendedstay travel, all Residence Inn guest rooms
have a window orientation to ensure
visual access to the outdoors. A generous
eating space and comfortable living area
are backed by a fully functional kitchen,
offering the convenience and comfort
of home for guests on the road for
extended periods.
RESIDENCE INN
GUEST ROOM
As in the hotel’s public spaces, the design uses
natural elements and simple materials. Colors
and patterns are subtle, reserved mostly
for accents for a more residential feeling. A
more dramatic design statement is reserved
for the bedroom, which features a striking
headboard patterned in a motif based on
locality. Generously proportioned bathrooms
celebrate the relaxing, purifying experience
of a luxurious shower. Plenty of light and
glass, a streamlined vanity and highquality fixtures combine to create a
clean, modern spa-like moment in every
guest’s day.
GROUND
FLOOR
Supporting a simple guest experience
that adapts to a single (Courtyard) or
dual (Residence Inn) brand product, the
plan for ground floor public spaces is
very open, so that guests clearly
understand and connect with each
area. Architectural features—screens,
statement lighting, floor materials—
define different functions.
TYPICAL FLOOR PLAN
BASEMENT
STANDARD
KING
Efficiency, flexibility and comfort define
the standard room. A sleek closet
defines the entry zone while integrating
a mini-fridge and coffee station. A
large glass door opens into a spa-like
bathroom that features a great shower
experience. A multipurpose built-in
serving as luggage rack, desk and
tech-drop transitions to the bedroom.
Part of the desk is mobile, allowing
the guest to change their workstation.
Floating nightstands flank the windowfacing bed; a small seating area
completes the room.
DOUBLE
Duplicating the entry, bathroom
and multipurpose built-in desk
system within the same footprint,
the double accommodates two
beds by facing them to the built-in
desk, placing a single nightstand
between them and eliminating
the seating area.
SUITE
The hallmarks of the design—
efficiency, flexibility and comfort—
carry over to the suite, which
offers a comfortable living
area with a desk thoughtfully
positioned behind the comfortable
couch and within direct viewing
site of the TV. The bedroom is
spacious, offering a relaxing bath
and a great shower experience
within a luxurious bathroom.
STUDIO
Living space takes center stage
in this room. The layout provides
ample access to the seating area,
using the kitchen as support
toward the back of the room. The
kitchen is sleek and efficient; a
generous island with counterheight stools divides the living
area from the kitchen, providing a
natural gathering place as well as
an alternative workspace.
1 BEDROOM
Furnishings emphasize comfort. The
desk is mobile, and like most of the
seating, faces the window. The bedroom
is a retreat; restful and private with
a hidden closet, made special by a
signature headboard statement that
takes it cues from local materials
and culture. The bathroom has a
spa-like quality and features a great
shower experience.
2 BEDROOM
The two-bedroom layout offers
an even more spacious
experience for large families,
providing a spacious master and
a second double double. The
living area is comfortable, offering
plenty of space for entertaining
and relaxing. The kitchen is
modern and sleek and looks out
to the living areas.
COURTYARD STAND–ALONE
FACILITIES PLAN
Guest Rooms
Standard King Room
Double/Double Room
Suite
Total Units
80%
16%
4%
100%
Units
Unit Area
Total Net (SQM)
123
25
6
154
25
25
52
2,750
800
416
Total Guest Room Area
Number of Guests Room Floors
Guest Room Floor Support/Circulation
Corridors/Elevator Lobby
Stairs
Elevators
Linen Storage/Chute
Total Guest Room Support/Circulation
Front of House
3,966
8
Per Floor
Unit Area
Total Net (SQM)
1
2
4
1
114
19
9
22
910
310
278
173
1,671
Total Net (SQM)
Back of House
Unit Area
Total Net (SQM)
Administration
Work Area
General Manager Office
Reservation & Accountant Office
Luggage Storage Room
Complimentary Administration Offices
9
15
16
11
262
Employee
Employee Prayer Room
Employee Locker Room + Toilets
Cafeteria
Security & Timekeeper
13
130
37
18
Housekeeping
Main Laundry
Housekeeping
Uniform Issue
Storage
172
36
31
34
Kitchen
Food Preperation
366
Food & Beverage
Breakfast Area & Buffet (90 seats)
Lounge, Bar, and Library (28 seats)
The Market
255
142
9
Engineering
Engineering Office/Storage
122
Public Space
Lobby
Front Desk
65
16
Function
Meeting Room
200
Miscellaneous Service
Mechanical/Electrical
Misc. Storage
Refuse
Meeting Room Storage
326
23
32
22
Recreation
Exercise Room
188
Public Circulation and Guest Amenities
Elevators
Public Toilets
Guest Laundry
Stairs
42
47
26
38
Total Front of House
1,028
Total Back of House
Summary
Total Number of Guest Room Floors
Total Number of Floors
Total Guest Rooms
Total Guest Room Support/Circulation
Total Front of House
Total Back of House
Total Net Building Area
Walls and Shafts Area (10% of Building Net Area Assumed)
Total Gross Building Area
Total Square Meters Per Room
1,675
Units
8
9
Total (SQM)
3,966
1,671
1,028
1,675
8,341
834
9,175
61
RESIDENCE INN AND COURTYARD
COMBO FACILITIES PLAN
Guest Rooms
Units
Unit Area
Total Net (SQM)
CY Standard King Room
CY Double/Double Room
CY Suite
Total Units
44%
9%
2%
100%
123
25
6
154
25
25
52
3,075
625
312
RI Studios
RI 1 bedroom
RI 2 bedrooms
Total Units
45%
45%
10%
100%
57
57
12
126
39
52
79
936
4,680
948
Total Guest Room Area
Number of Guests Room Floors
Guest Room Floor Support/Circulation
Corridors/Elevator Lobby
Stairs
Elevators
Linen Storage/Chute
Total Guest Room Support/Circulation
Front of House
10,576
11
Per Floor
Unit Area
Total Net (SQM)
1
3
6
1
227
19
9
25
2,497
640
574
275
3,986
Total Net (SQM)
Food & Beverage
Breakfast Area & Buffet (132 seats)
Lounge, Bar, and Library (36 seats)
The Market
340
171
17
Public Space
Lobby
Front Desk CY
Front Desk RI
101
8
6
Function
Meeting Room
318
Recreation
Exercise Room
484
Public Circulation and Guest Amenities
Elevators
Public Toilets
Guest Laundry
Stairs
Total Front of House
69
47
26
57
1,645
Back of House
Unit Area
Total Net (SQM)
Administration
Work Area
General Manager Office
Reservation & Accountant Office
Cashier + Executives Office
Sales
Luggage Storage Room
Complimentary Administration Offices
Training Center + Training Office
12
21
20
28
14
5
246
62
Employee
Employee Prayer Room
Employee Locker Room + Toilets
Cafeteria
Security & Timekeeper
29
192
40
12
Housekeeping
Main Laundry
Housekeeping
Uniform Issue
255
87
24
Kitchen
Food Preperation
490
Engineering
Engineering Office/Storage
93
Miscellaneous Service
Mechanical/Electrical
Misc. Storage
Refuse
Meeting Room Storage
520
119
33
34
Total Back of House
Summary
Total Number of Guest Room Floors
Total Number of Floors
Total Guest Rooms
Total Guest Room Support/Circulation
Total Front of House
Total Back of House
Total Net Building Area
Walls and Shafts Area (10% of Building Net Area Assumed)
Total Gross Building Area
Total Square Meters Per Room
2,336
Units
11
12
Total (SQM)
10,576
3,986
1,645
2,336
18,543
1,298
19,841
71
85 YEARS OF
HISTORY BEHIND
18 ICONIC BRANDS
The power of Marriott is unrivaled in our industry, built upon
outstanding service, integrity and pioneering brands.
Our worldwide recognition is no accident. After decades successfully
developing branded properties in countries where few existed, our
global expansion has been as strategic as it has been successful.
Marriott is more than a name. It comes with:
• The broadest portfolio of brands in the industry
• A powerful global sales strategy
• Over 45 million Marriott Rewards® members
• The strongest and most cost-effective distribution systems
• A global reservations system generating more than 100
million reservations and more than $34 billion in gross room
revenue per year
• Marriott.com website generating $9.6 billion in annual revenue
• Industry-leading revenue management
• Innovative architecture and construction services
• Valuable product knowledge and management expertise
If you already see the potential
that lies in the Middle East and
Africa, it’s time you worked
with a trusted partner. To learn
more about opportunities with
Marriott International, call
+971.4.440.7750 or visit
www.marriottdevelopment.com