Individual Pages.indd

Visitor-Focused Media Kit
Effectively reach more than
2 million visitors each year
T 205.595.0809
F 205.595.0803
www.cityvision.tv
CityVision, Inc.
Established in 2004, CityVision,
Inc. has developed into a family
of services benefitting the
visitors and those who wish
to reach them with an
advertising message.
Alabama Tourism Expenditures Continue
to grow each year
10
9
8
Airs 24 hours per day in
Birmingham Metro area
hotels and shows viewers in
a compelling, story-telling
format, where to eat, shop,
drink and play.
EXCURSIONS A Guest Directory
The latest addition to
CityVision’s family of
products and services is
EXCURSIONS – A Guest
Directory. EXCURSIONS is a
hardback coffee table style
book featuring area businesses
including restaurants, art
galleries, night clubs, shopping
outlets, boutiques, spas and
much more. This visually
stunning book also features
articles about movers and
shakers in Birmingham, while
showcasing area attractions
and annual events.
Dollars ($) In Billions
The Visitor’s Channel
7
6
5
4
3
2
1
0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Data courtesy of Economic Impact Alabama Travel Industry 2007 Prepared For The Alabama Bureau Of Tourism
And Travel, In Cooperation With Auburn University Montgomery Center For Business And Economic Development
Where VISITOR Dollars go
in Jefferson countY
Brochure Distribution
Network
CityVision created a brochure
distribution network by
purchasing brochure racks and
placing them in hotel lobbies.
CityVision distributes and
maintains brochures from area
attractions and businesses
to hotels, the BirminghamShuttlesworth International
Airport, and major attractions.
CityVision’s sole focus has
been creating affordable
services and products that
inform visitors about the best
places eat, drink, shop and
play.
NO OTHER COMPANY
REACHES VISITORS &
HOTEL GUESTS LIKE
CITYVISION.
Transportation
12%
Dining & Recreation
42%
Shopping &
Entertainment
29%
Lodging
17%
$1.52 Billion Spent in Jefferson County
Source: Economic 2011 Implact Study commissioned by the Greater Birmingham Convention & Visitors Bureau
CityVision—
THE
VISITOR’S
CHANNEL
In-Room Hotel Channel
CityVision - The Visitor’s
Channel is seen in the city’s
finest hotels 24 hours per day
by potentially over 200,000
plus hotel guests each month
at a cost that is significantly
lower than local print
advertising and local television
or cable advertising.
The Visitor’s Channel
reaches NEW customers for
your business in compelling
television format. Using the
most successful advertising
medium will maximize
the effectiveness of your
advertising dollars, helping
your bottom line.
Hotel Guest Television
Viewing Habits*
• National Network Affiliate research
proved that, for 75% of all travelers,
out-of-home viewing averages 3
HOURS PER DAY.
• Information channels are watched
by 48.6% of visitors.
• Hotel guests claim that, next to
the bed, the television is the most
important amenity in the room,
with most visitors leaving it on
constantly except when they leave
the room or go to bed.
• 72% of hotel guests surveyed said
that their reason for watching
visitor channel programming was
to seek out information about local
restaurants and shopping options
37% were looking for information
about area nightlife.
Saturation
CityVision airs around the clock
in more than 40 fine Birmingham
Metropolitan Hotels. That’s more
than 6,000 hotel rooms in Jefferson
and Shelby Counties.
Viewership
• Potentially 200,000 plus viewers
each month
• Programming updated monthly
Spot Frequency per
Programming Cycle
• Minimum 24 times/day
• Approx. 720 spots/month
• Approx. 2,880 spots per
programming cycle
In today’s fast-paced informationsaturated world, your unique
message is getting harder and harder
to spread. No matter whom you ask,
or how you look at it, electronic
multimedia delivery is the future.
Travelers watch TV in their rooms,
and CityVision is your best solution to
fully and adequately show the visitor
what you offer. It allows you to stand
out from the rest of the pack.
The Visitor’s Channel is essential for
businesses that wish to attract the
visitor/convention market.
205.595.0809
www.cityvision.tv
Let The Visitor’s Channel tell your
story. Show off your beautiful space
through a spectacular presentation
telling potential customers how
conveniently located you are to their
hotels.
Recently, the prestigious, nationallyrecognized Nielsen Media Research
Group conducted an independent
survey in several cities. On average,
Nielsen determined that:
• 67% of hotel guests watch Visitor
Channels
• 58% said the program encouraged
them
• 41% said it led them to a specific
cultural institution
• 25% said that it led them to a
specific retail shop
So what do these numbers mean
in terms of potential new business
for you?
With the Birmingham Metro Area’s
unusually high occupancy rate, the
7,000 plus rooms in which CityVision
airs house up to 6,400 visitors
EVERY SINGLE DAY.
Based on the results of the
Nielsen survey, if you consider only
the 1,000 closest hotel rooms to
you, that means that everyday those
rooms offer:
• 550 people selecting restaurants
• 640 selecting cultural attractions
to visit
• 260 seeking retailers to patronize.
How do hotel guests find our
program?
We constantly work with each hotel
to determine the most effective way
to inform guests about CityVision.
Since the hotels greatly value the
local information we provide, their
staff members happily and dutifully
refer guests to CityVision channels.
*Visitor Channel Nielsen Research
the Visitor’s Channel
RAtEs
With tV-ready broadcast quality spots provided by
client in Beta sP format or Mini DV Format:
1 Program Cycle = 3 months
Annual Commitment
$349 per month to air one 30-second spot 24X/day
$549 per month to air one 60-second 24X/day
Three programming Cycle Commitment
$399 per month to air one 30-second spot 24X/day
$599 per month to air one 60-second spots 24X/day
Two programming Cycle Commitment
$449 per month to air one 30-second spot 24X/day
$649 per month to air one 60-second spot 24X/day
One programming Cycle Commitment
$599 per month to air one 30-second spot 24X/day
$799 per month to air one 60-second spot 24X/day
Enhanced Campaigns available
Rates quoted on case-by-base basis
1.5 minutes
2 minutes
2.5 minutes
3 minutes
Commercial Production Rates:
Average Cost $500 per 30 seconds
Final costs quoted on individual basis
Host Hotels
BESSEmER
Best western Bessemer
Holiday inn express - Bessemer
Fairfield inn & suites
DOwNTOwN/SOUThSIDE
springhill suites downtown/uaB
tutwiler Hotel
doubletree Hotel
clarion inn & suites Birmingham airport
Holiday inn airport
sheraton Hotel Birmingham
courtyard by Marriott - uaB
fUlTONDAlE/GARDENDAlE
comfort inn & suites - Fultondale
Holiday inn express Fultondale
Fairfield inn & suites
hOmEwOOD
Best western carlton suites Hotel (wildwood)
residence inn By Marriott Birmingham/Homewood
towneplace suites By Marriott (wildwood)
embassy suites Hotel Birmingham
Hampton inn wildwood
Hilton Garden inn Birmingham/lakeshore
courtyard by Marriott – Homewood
super 8 - Homewood
hOOVER
renaissance ross Bridge Golf resort & spa
Hyatt Place Hoover
residence inn - 150
courtyard by Marriott Hoover
Hampton inn & suites Hoover/Galleria
the wynfrey Hotel
TRUSSVIllE/IRONDAlE
comfort inn & suites - trussville
courtyard by Marriott - trussville
Holiday inn express trussville
Hampton inn trussville
Hilton Garden inn
Holiday inn express - irondale
INVERNESS/hwy 280
comfort inn colonnade
courtyard by Marriott colonnade
Birmingham Marriott
Hilton Birmingham Perimeter Park
springHill suites
ShElBy COUNTy
candlewood suites – Hwy 280
residence inn by Marriott
Hampton inn & suites Pelham
Holiday inn express Pelham
Total
room ct
70
63
76
147
149
298
193
224
757
122
70
67
75
105
128
128
242
97
95
140
96
259
128
118
153
102
329
66
84
64
78
104
100
67
122
295
205
120
98
120
85
81
6,120
NO OTHER COMPANY REACHES
MORE VISITORS AND HOTEL GUESTS
THAN CITYVISION.
205.595.0809
Check out www.cityvision.tv
to view our current broadcast
More than 2.2 Million people
stay in Birmingham area hotels each
year, and a large portion of those
visitors finds an attractive illustrated
EXCURSIONS Guest Directory on the
bedside table, desk, or coffee table.
This colorful directory introduces
visitors to the best our area has to
offer. It remains in the hotel rooms
for a full 12 months, and it can carry
your advertising message to more
than 675,000 new customers –
at a fraction of the cost of other
advertising vehicles.
BIRMINGHAM METRO
EXCURSIONS
A Guest Directory
EXCURSIONS –A Guest
Directory introduces
visitors to one of Alabama’s
most exciting regions. It
remains in local hotel rooms
for one full year, greeting more
than 675,000 plus visitors with
maps, useful phone numbers,
beautifully illustrated guides
to dining, shopping, annual
events, and much more.
EXCURSIONS - A Guest
Directory targets visitors to
the Birmingham region and the
enormous pool of consumer dollars
they bring with them. Blending useful
information, beautiful photographs,
and advertising in a convenient and
eye-catching package, Excursions A Guest Directory is one of the first
places hotel guests turn to learn
more about the Magic City. This
permanent four-color case bound
book is placed in hotel rooms helping
the discerning traveler make a
selection of where to shop, dine and
entertain during his/her stay.
We invite you to be a part of this
important publication. EXCURSIONS
- A Guest Directory is divided
into sections covering shopping,
restaurants, events, galleries and
much more. Every effort will be made
to place your advertisement in an
appropriate section.
The unique excitement of the
Birmingham/Hoover area has made
it a major travel destination. By
advertising in this handsome Guest
Directory, you can turn visitors to
this region into your customers.
Visitor
Demographics
Travelers Spending Trends
And Buying Habits:*
• 17% spend up to $999 while
traveling (excludes spending on
transportation)
• 14% spend $1,000 or more
while traveling (excludes
spending on transportation)
• 87% include shopping as part
of their out-of-town activity
• 82% consume alcohol**
Typical Lodging Customer:***
Business Traveler 44%
Leisure 56%
Male 55%
Female 45%
• A recent conference at Harvard
Business School reported
that the FEMALE TRAVELER
comprises 50 PERCENT of all
frequent fliers and makes up
to 70 PERCENT of the family’s
travel decisions.
• More than 63.7% Of visitors to
the Birmingham msa stay in
hotels****
• Travel and Tourism Expenditures
in the Birmingham Statistical
area exceeded
2.22 BILLION DOLLARS ****
• The typical business room night
is generated by a male (65%),
age 35–54 (50%), employed in
a professional or managerial
position (44%), earning an
average yearly household
income of $85,900.*****
• The typical leisure room night is
generated by two adults (42%),
ages 35–54 (41%), earning
an average yearly household
income of $77,100.*****
• The average length of stay is 2
to 3 nights in area hotels.****
Check out
www.cityvision.tv
to view our current
edition of
EXCURSIONSA Guest Directory
*Travel Industry Association of America
**Simmons Report
***Lodging Industry Profile - D.K. Shifflet &
Associates
****The Report on Economic Impact on The
Alabama Travel Industry
*****American Hotel & Lodging Association
ExCursions Participating hOtels
Aloft Hotel
Best Western Plus Bessemer
Best Western Carlton Suites
Birmingham Marriott
Clarion Inn & Suites Birmingham Airport
Country Inn & Suites - Homewood
Doubletree Hotel
Embassy Suites Hotel Birmingham
Embassy Suites Hotel Hoover
Hilton Birmingham Perimeter Park
Historic Redmont Hotel
Holiday Inn Airport
Homewood Suites by Hilton Inverness
SpringHill Suites Downtown/UAB (lobby)
Homewood Suites by Hilton Riverchase (lobby)
Renaissance Ross Bridge Golf Resort & Spa
Residence Inn – Hwy 150
Residence Inn by Marriott Inverness
Residence Inn Downtown/UAB
Residence Inn Wildwood
Sheraton Hotel Birmingham
EXCURSIONS Guest Directory
RATE CARD:
The Hotel Highland at Five Points South
Premium Placement
Inside Front Cover
Inside Back Cover Back Cover
Premium Pages (1-5)
$5,900
$5,400
$6,400
$4,200
Standard Placement
Full Page
1/2 Page
1/4 Page
SpringHill Suites Colonnade
$3,800
$2,400
$1,400.00
Specialty Sections Placement
1/2 Page Restaurant or Nightlife
Profile—$1,200.00
100 word description, photograph, 5 Menu Items and
your business logo with address & telephone number
The Wynfrey Hotel
Tutwiler Hotel
Total # of hotel rooms = 4,617
Section Headings
• Attractions • Shopping • Dining
• Nightlife • Golf & Outdoors • Annual Events
• Entertainment Districts
Ad Build Rates:
No ad? No problem. Allow CityVision’s talented
photographers and designers to create an ad for
you.
205.595.0809
www.cityvision.tv
is designed to penetrate
the growing visitor market
throughout the Birmingham
Metro Area. Your brochures
are distributed to high-traffic,
visitor-oriented locations.
This program allows you to
target and saturate a specific
market with your brochure
message! Our local service staff restocks
brochure distribution points
on a regular basis with your
brochures.
Quarterly distribution reports
are provided upon request,
so that your marketing
department can be kept
informed of exactly how
many pieces of your literature
have been distributed and
consumed by Birmingham area
visitors. Rack Locations Promoted
on Hotel Televisions!
Racks that are located in
participating CityVision “The
Birmingham Area Visitor’s
Channel” host hotels, will be
promoted through the
Visitors Channel on an hourly
basis to ensure that those
hotel guests are aware of its
availability.
Space is Limited!
Call for Promotional Pricing 205.595.0809.
This Brochure Distribution Network rate is based on a minimum
of twelve months participation. Price based on standard 4”x9” with a maximum of 6 pages when folded.
Literature that is larger than a standard 4”x9” rack card with a maximum of
six pages will be assessed at a different rate to be determined by both its
size and weight.
Please ask for a quote for literature larger than 4”x9” folded and
greater than 6 pages.
Your brochure will be
in good company with
our other participating
customers:
Alabama Splash Adventure
Greater Birmingham Convention
& Visitors Bureau
Dale Jarrett Racing Adventure
Barber Motorsports Museum
Vulcan Park & Museum
Sloss Furnaces
IN Birmingham Guide
Desoto Caverns
Georgia Aquarium
Six Flags over Georgia
Outlet Shops of Grand River
Virginia Samford Theatre
What type of locations will
we service? Here’s a list of our
typical brochure display rack
location categories:
• CityVision Host Hotels
• Airport
• Attractions
• Museums
• Visitor Information Centers
• Shopping Centers
Rack model may vary
CityVision’s
brochure
distribution
Network
Highland Park Golf Course
FarmLinks Golf Club
Limestone Springs Golf Club
Riverchase Galleria
Ocoee Adventures
205.595.0809
www.cityvision.tv
60 Points of Distribution And Growing
Brochure distribution network
Best western - Bessemer
Best western carlton suites
Best western leeds
Best western Mountain Brook
Birmingham civil rights institute
Birmingham international airport
candlewood suites - Hwy 280
carver theatre
clarion inn airport
comfort inn & suites - Fultondale
comfort inn & suites - trussville
comfort inn & suites colonnade
comfort inn oxmoor
country inn & suites wildwood
courtyard by Marriott colonnade
courtyard by Marriott - Hoover
courtyard by Marriott Homewood
cVB Visitor center
drury inn & suites - wildwood
drury inn & suites 280
embassy suites Hotel Hoover
embassy suites Homewood
Fairfield inn & suites 280
Fairfield inn & suites - Fultondale
Hampton inn - Fultondale
Hampton inn - Mtn Brook
Hampton inn & suites - Bessemer
Hampton inn & suites - Hoover
Hampton inn & suites - irondale
Hampton inn & suites - Pelham
Hampton inn trussville
Hampton inn wildwood
Hilton Garden inn - lakeshore
Hilton Garden inn liberty Park
Hilton Hotel Perimeter Park
Holiday inn airport
Holiday inn express - B’ham east
Holiday inn express - Fultondale
Holiday inn express - trussville
Holiday inn express Bessemer
Holiday inn express Pelham
Holiday inn Homewood
Homewood suites by Hilton
Hotel Highland at Five Points
Hyatt Place Hoover
Microtel Hoover
renaissance ross Bridge Golf resort
residence inn - Hwy 150
residence inn by Marriot inverness
residence inn by Marriott wildwood
residence inn downtown/uaB
riverchase Galleria
sheraton Hotel Birmingham
sloss Furnaces
springHill suites colonnade
super 8 Motel
the wynfrey Hotel
townePlace suites by Marriott
tutwiler Hotel
Vulcan Park & Museum
Special Offer
Advertisers who have placed advertisements on
CityVision—The Visitor’s Channel will have the first choice
for any premium placement in their selected section of
placement in the EXCURSIONS– A Guest Directory.
File Type Accepted: PDF/x-1a 2001
Ad Proofs It is the advertiser’s responsibility to review
ad proofs immediately for accuracy. CityVision, Inc. is not
responsible for any incorrect materials that are provided by
the advertiser for the creation of their ad.
Guaranteed Placement A $100.00 fee will be
charged for guaranteed placement, which must be
confirmed by the publisher. Placement requests are not
guaranteed unless they are accompanied by the
required fee.
EXcursions - A guest Directory
Ad Specifications
Ad Size
Bleed
Size
Full Page
8.625 x 11.125
8.375 x 10.875
2/3 Vertical
NA
4.75 x 9.6875
2/3 Horizontal
NA
7.25 x 6.5
1/2 Vertical
NA
3.5 x 9.6875
1/2 Horizontal
NA
7.25 x 4.75
1/3 Vertical
NA
2.25 x 9.6875
1/4 Vertical
NA
3.5 x 4.75
1/4 Horizontal
NA
7.25 x 2.3125
1/6 Vertical
NA
2.25 x 4.75
Back Cover
10.125 x 12.625
8.625 x 11.125
Ad Orientation
Color All ads must be digital, CMYK color. No spot or
B&W ads accepted. Before submitting your files please
check that all unnecessary spot colors are converted to
CMYK. Files submitted using spot colors will be converted.
CityVision, Inc. will not be held liable for the
resulting color.
1/4
Page
Horizontal
Full Page
Bleed Bleeds should be set to .125 in. Keep live copy .25 in.
from trim.
Overprint Preview Before submitting your file, please
review the PDF in Adobe Acrobat using the “Overprint
Preview” setting under the Advanced menu. This ensures
that what you see in Acrobat accurately represents what will
print. A common example where you would see a difference
are files that contain white overprint.
Resolution 300 dpi, linescreen 150. Images below this
range might show signs of pixilation. Images sized larger
than this range offer no visual improvement on press and
simply produce large files and increased transfer times.
• A $100.00 fee for all guaranteed placements
• 10% discounts are applied to nonprofit organizations not
represented by advertising agencies
• All payments are required in full 60 days prior
to print
• All advertisement copy is due in full 30 days
prior to print
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AD MATERIALS
Ship ad materials to:
CityVision, Inc.,
3021 6th Ave. S,
Birmingham, AL 35233
or email to
[email protected]
FTP instructions
available upon request
T 205.595.0809
F 205.595.0803
www.cityvision.tv