GEORGIA STRAIGHT RETAIL RATE CARD 2014

Transcription

GEORGIA STRAIGHT RETAIL RATE CARD 2014
INSERTIONS
DISCOUNT
Mod A
Mod AA
Junior
Mod B
Mod C
Mod D
Mod E1
Mod E2
Banner 1
Mod F1
Mod F2
Mod F3
Banner 2
Mod G1
Mod G2
Mod G3
Mod H
Mod I1
Mod I2
Mod J1
Mod J2
Mod J3
Mod K1
Mod K2
Mod L
Mod M
1-3
4,898.00
3,722.00
3,285.00
3,018.00
2,528.00
2,290.00
2,065.00
2,049.00
1,831.00
1,565.00
1,556.00
1,399.00
1,407.00
1,057.00
1,040.00
1,074.00
804.00
724.00
742.00
569.00
579.00
554.00
391.00
382.00
303.00
218.00
4-6
5%
4,653.10
3,535.90
3,120.75
2,867.10
2,401.60
2,175.50
1,961.75
1,946.55
1,739.45
1,486.75
1,478.20
1,329.05
1,336.65
1,004.15
988.00
1,020.30
763.80
687.80
704.90
540.55
550.05
526.30
371.45
362.90
287.85
207.10
7 - 12
10%
4,408.20
3,349.80
2,956.50
2,716.20
2,275.20
2,061.00
1,858.50
1,844.10
1,647.90
1,408.50
1,400.40
1,259.10
1,266.30
951.30
936.00
966.60
723.60
651.60
667.80
512.10
521.10
498.60
351.90
343.80
272.70
196.20
13 - 25
15%
4,163.30
3,163.70
2,792.25
2,565.30
2,148.80
1,946.50
1,755.25
1,741.65
1,556.35
1,330.25
1,322.60
1,189.15
1,195.95
898.45
8 8 4.0 0
912.90
683.40
615.40
630.70
483.65
492.15
470.90
332.35
324.70
257.55
185.30
26 - 39
20%
3,918.40
2,977.60
2,628.00
2,414.40
2,022.40
1,832.00
1,652.00
1,639.20
1,464.80
1,252.00
1,244.80
1,119.20
1,125.60
845.60
832.00
859.20
643.20
579.20
593.60
455.20
463.20
443.20
312.80
305.60
242.40
174.40
40 - 51
25%
3,673.50
2,791.50
2,463.75
2,263.50
1,896.00
1,717.50
1,548.75
1,536.75
1,373.25
1,173.75
1,167.00
1,049.25
1,055.25
792.75
780.00
805.50
603.00
543.00
556.50
426.75
434.25
415.50
293.25
286.50
227.25
163.50
52+
30%
3,428.60
2,605.40
2,299.50
2,112.60
1,769.60
1,603.00
1,445.50
1,434.30
1,281.70
1,095.50
1,089.20
979.30
984.90
739.90
728.00
751.80
562.80
506.80
519.40
398.30
405.30
387.80
273.70
267.40
212.10
152.60
A
9.8” x 14.9”
AA
9.8” x 11.08”
B
5.84” x 14.9”
C
9.8” x 7.35”
D
5.84” x 11.08”
E1 3.85” x 14.9”
E2 5.84” x 9.87”
F1 3.85” x 11.08”
F2 5.84” x 7.35”
F3 3.85” x 9.87”
G1 3.85” x 7.35”
G2 5.84” x 4.82”
G3 1.87” x 14.9"
H
5.84” x 3.61”
I1 3.85” x 4.82”
I2 1.87” x 9.87”
J1 3.85” x 3.61”
J2 1.87” x 7.35”
J3 5.84” x 2.35”
K1 1.87” x 4.82”
K2 3.85” x 2.35”
L
1.87” x 3.61”
M
1.87” x 2.35”
Banner 1
9.8” x 4.82”
Banner 2
9.8” x 3.61”
Junior
7.82” x 11.08”
Rates are net.
DEADLINES: BOOKING & COPY
• Distribution day is Thursday • Ad booking deadline is 3 pm Monday prior to publication.
• Ad copy and artwork must be submitted by 5 pm Monday. This includes all digital material
(via e-mail, FTP, or disk) requiring modification and/or output.
• For advertisers requiring proofs, copy and artwork must be submitted by 3 pm Friday
• Corrections deadline is 12 pm Tuesday • Early deadlines apply for statutory holidays.
Ask your advertising representative for details.
COLOUR
• Pantone match and four-colour process are available • Black plus one additional colour is $480
• Four-colour process is $1,440.
SPECIFICATIONS
• Printed offset, tabloid format • Printed image size: 9.8” wide x 14.9” deep.
• Number of columns: 5 • Allow for 10-20% dot gain.
PLACEMENT PREMIUM
• Specific placement is available for ads Mod G or larger. Information available upon request
PREMIUM AD SIZES
• Front cover banner 9.8" wide X 2" deep. Double page spread 20.3" wide X 14.9" deep
centre spread only, although non-standard sizes will be considered.
1 col.
1.87”
2 col.
3 col.
4 col.
5 col.
3.85"
5.84"
7.82"
9.8"
Special Sizes: subject to premium charge.
Effective January 1, 2014
BLOGS
NEWS
MUSIC
ARTS
MOVIES
FOOD
LIFE
WEB RATE CARD 2014
FORMAT
PIXEL SIZE
Leaderboard
728 x 90
Big Box
300 x 250
Skyscraper
160 x 600
Vertical Banner
160 x 240
Horizontal Banner
300 x 175
FILE SIZE
40 KB / rich media
- 2.2 MB progressive load
ANIMATION
Up to 30 seconds
automatic
Unlimited during
interaction
CPM
EXPANDABLE &
FLOATING CPM
$20
$25
Leaderboard ad on weekly newsletters $1000
• All 3rd party vendor and polite download costs
to be paid by advertiser
• All pricing is based on run of site rotation. For
ad specifications go to www.straight.com/
advertise-at-the-straight
• Audio/Video - Must be user initiated on click
only. Once the audio/video begins, a functioning
on/off button is required.
• Flash - Maximum 30 frames/second up to and
including Flash 8.0. (back up gif or jpg required
with all Flash creative)
• Testing - Standard creative must be submitted
at least 3 business days prior to live date.
Rich media creative should be sent at least
5 business days prior to live date. All creative
materials must be sent to [email protected]
• Approval - All ad units are subject to publisher
approval based on position, animation length,
and/or content of advertising.
• IAB Canada - Straight.com follows the
standards, guidelines and best practices as
established by the Interactive Advertising
Bureau of Canada - www.iabcanada.com
Revised December 2013. Subject to change.
1701 West Broadway, Vancouver B.C. V6J 1Y3
Phone 604-730-7000 | Fax: 604-730-7012 | Email: [email protected]
VANCOUVER'S ULTIMATE ARTS AND
ENTERTAINMENT SOURCE SINCE 1967
2014 Georgia Straight Issue Planner
DATE
January 2
January 9
January 16
January 23
January 30
February 6
February 13
February 20
February 27
March 6
March 13
March 20
April 10
April 17
April 24
May 1
May 8
May 15
May 22
May 29
June 5
June 12
June 19
June 26
July 3
July 17
July 24
July 31
August 14
August 21
August 28
September 4
September 11
September 18
September 25
October 9
October 16
October 23
October 30
November 6
November 13
November 27
December 4
December 11
December 18
December 25
Revised January 2014. Subject to change.
EDITORIAL SPECIALS
Fitness & Health
New Tech
Push Festival
Education
Chill Out Winter
Sex & Romance / Valentines
Urban Living
Spring Arts & Entertainment
Spring Adventure
Golden Plates
Style
FEATURES
Weddings
Lunar New Year
Health
Chutzpah Festival
TED Conference
Spring Books
Vaisakhi
Earth Day / Cycling
Getaways
Education
DOXA
Health
Urban Living
Craft Beer Week
Movies
Summer Style
Summer Books
Summer in the City
Make Music / Gastown
Summer Sipping
Khatsahlano Music Fest
Folk Festival
Outdoor Dining
Squamish Valley Music Festival
Education / Back To School
Taiwan Fest / High Tech
Fringe Festival
Fall Arts & Entertainment
Best of Vancouver
Film Festival
Fall Food & Drink
Climate Change
Urban Living
Education
Winter Adventure
Eastside Culture Crawl
Holiday Arts & Entertainment
Holiday Gift Guide / Holiday Movies
Music
Year In Review
Top Movies
Pride
Health
Style
Fall Books
Health / Halloween
Style (+ Holiday Style)
Remembrance Day
Municipal election
Black Friday
Boxing day
www.straight.com | Phone 604-730-7000 | Fax: 604-730-7012 | Email: [email protected]
Metro Vancouver Readership
Metro Vancouver readership by issue
Market Share
Unique readers
over six issues
723,000
33%
Last issue only
350,000
16%
Unique readership per market over 6 issues
Market
Share
VANCOUVER
- Downtown
- West Side
- East Side
50%
56%
55%
42%
Whistler
North Shore
Downtown
33%
NORTH SHORE
BURNABY/NEW WEST
36%
RICHMOND
20%
COQUITLAM/POCO/
PORT MOODY
25%
SURREY/DELTA/LANGLEY
22%
West Side
East Side
Vancouver
Burnaby/
New West
Coquitlam/
Port Coquitlam/
Port Moody
Richmond
Surrey/Delta
*Vision Critical, June 2013
Langley/
Maple Ridge/
Pitt Meadows
Updated December 2013
Metro Vancouver Demographics
Total Readership in Metro Vancouver = 723,000*
MARKET
SHARE
AGE
18 - 34
34%
25 - 34
42%
25 - 54
43%
35 - 54
44%
55+
29%
GENDER
Male (54% of readership)
37%
Female (46% of readership)
30%
EDUCATION (highest level attained)
Completed university
32%
Post graduate degree
38%
Completed college/technical school
31%
Some university
40%
Some post- graduate school
33%
HOUSEHOLD INCOME
$25,000 - $35,000
30%
$35,000 - $50,000
29%
$50,000 - $75,000
36%
$75,000 - $100,000
38%
$100,000 - $125,000
33%
$125,000+
39%
*Vision Critical, June 2013
Updated December 2013

GEORGIA STRAIGHT RETAIL RATE CARD 2014

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