media kit - Mit Jagtblad

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MIT JAGTBLAD
MEDIA KIT
2016
O NLI NE -MAG ASI NE T
MIT JAGTBLAD
TRUE HUNTING ADVENTURES.
IN DEPTH REVIEWS AND TESTS
OF HUNTING EQUIPMENT.
FREE ONLINE MAGAZINE FOR
PC, TABLET AND SMARTPHONES.
O NLI NE -MAG ASI NE T
MIT JAGTBLAD
FREE ONLINE MONTHLY HUNTING MAGAZINE
FACT S
MIT JAGTBLAD
is a free online monthly
magazine aimed at
Danish hunters. Each
magazine contains
more than 100 pages.
READERSHIP*
(per issue)
1 month
+ 23,000**
3 months
+ 35,000**
6 months
+ 44,000**
12 months + 60,000**
MIT JAGTBLAD
is a high-end interactive
online magazine
incorporating hyperlinks,
animations as well as
video and sound.
Time spent per session
approx. 6 minutes.
MIT JAGTBLAD
deals with current
stories and aspects
surrounding hunting.
Topics include hunting
adventures, shotgun
hunting, rifle hunting,
optics, gear, gadgets,
game species and
conservation
MIT JAGTBLAD
is published on the 15th
of each month – 12
yearly issues.
ONL INE- M AG A S I N ET
MIT JAGTBLAD
ONL INE- M AG A S I N ET
MIT JAGTBLAD
*Google analytics 2015
** unique readers
FACT S
THE HUNTER
Men94.7%
Average age
43 years
ACQUIRED HUNTING PERMIT
- within the last 2 years
15%
- within the last 3-5 years
10%
HUNTING HABITS
Owns a gundog
57.4%
Goes roebuck hunting with a rifle
82.8%
Rough shooting
73.4%
Goes hunting abroad (mainly)
12.9%
Is not a member of a hunting organisation16.8%
HUNTING EQUIPMENT
Owns a rifle
93.3%
Owns an over-and-under
87.6%
Owns a side-by-side
47.1%
Owns a salon rifle
48.2%
Owns a drilling rifle
9.2%
THE HUNTER PLANS TO ACQUIRE THIS
WITHIN 12 MONTHS
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MIT JAGTBLAD
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MIT JAGTBLAD
A rifle
45.1%
An over-and-under shotgun
30.2%
YEARLY SPENDING’S ON HUNTING
More than €3,00027%
More than €5,0008%
Average expenditure per year
€ 2500
PRIC ES &
M A TE R I A L
ADVERTISMENT
ADS IN THE MAGAZINE
BANNER
ADVERTISING
ON HOMEPAGE
1sp 288x380px 2sp 605x380px
4sp 1240x380px
Spreadsheet 1138x748px
€ 135
€ 200
€ 330
Full page 569x748 px
1sp webbanner 288 x 380 px
Half-page vertical 275x748 px
Half-page horizontal 569x365 px
Spreadsheet 1138x748px € 1750
Full page 569x748px € 1150
Half-page vertical 275x748px € 1150
Half-page horizontal 569x365 px
€ 745
Hyperlinks**
€ 135
** For advertisements or in articles directing the readers to
a specific page, i.e. homepage, facebook, youtube.
DEADLINES / MATERIAL
Mit Jagtblad is published on the 15th each month and
advertisements must be delivered in pdf format in min.
72 dpi without bleed no later than the 5th day of the
month of publishing.
One hyperlink per advertisement is included in the price
– url for the hyperlink must delivered with the advertising
material.
ONL INE- M AG A S I N ET
MIT JAGTBLAD
ONL INE- M AG A S I N ET
MIT JAGTBLAD
DELIVERY OF MATERIAL
Please email advertising material to [email protected]
BOOKING
Call Preben Henrichsen +45 41 11 61 66 or send an
email to [email protected]
2sp webbanner 605 x 380 px
BANNER
ADVERTISING
IN WEEKLY
NEWSLETTERS
Format: 564x200px
Banner1 € 330
Banner2 € 200
4sp webbanner 1240 x 380 px
banner1
banner2
Newsletter banner 564 x 200 px
ADVERTISING MATERIAL FOR ONLINE ADS
Must be delivered as as, flash
(el. andet Rich Media), GIF/JPG,
3. parts tags (iframe tags) or as HTML.