my star time
Transcription
my star time
PM_Star_Allg_engl_ms 21.09.2007 11:45 Uhr Seite 1 my star time www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:46 Uhr Seite 2 About Premiere Star It is the dawn of a new television era – a new Star has risen in the sky. TV viewers will get a twinkle in their eyes as they enjoy their favorite special interest channels and indulge their passions around the clock. Premiere Star GmbH offers a completely new range of partner channels presented by Premiere. The TV provider, based in Unterföhring near Munich, bundles and distributes new and existing pay-TV channels. Viewers who value a large selection of premium specialty channels will always find what they want to watch in the new pakkage Premiere Star and in the existing package Premiere Thema. A dazzling array of TV highlights awaits subscribers to the Premiere Star package: the best films of all time on Turner Classic Movies, kabel eins classics and Kinowelt TV; a close-up view of the world of the rich and famous on the brand new entertainment channel e.clips; creative lifestyle tips on RTL Living; exclusive US sports on NASN; cartoons and children’s programs, e.g. hits from Disney, plus sitcoms and comedy shows on Sat.1 Comedy; and pure music and entertainment on MTV Music and MTV Entertainment. The package also includes anime cartoons and action shows for young and old alike. This, in conjunction with the specialty channels of Premiere Thema, which focuses on documentaries, gives viewers unparalleled viewing choice. And new channels will be added – without viewers having to pay more for their package. Premiere Thema focuses on documentaries, action & crime, adult entertainment, music and emotions. A new addition from October 1 is RTL Crime, and from January 1, 2008 the channel Passion. Most of these premium channels are available exclusively from Premiere. The combination of Premiere Thema and Premiere Star give viewers an unparalleled choice. Wolfram Winter is Managing Director of Premiere Star GmbH, which is jointly owned by Premiere and by HypoVereinsbank, which has a ten-percent stake. He is supported by Management Board Member Dr. Günther Picker, who is primarily responsible for products and purchasing, and Marketing Director Ulrike Schilling, who mainly oversees the development and positioning of the new brand. Starting October 1, Moritz Wetter will take head communication. Premiere Star is available via satellite to 16.7 million households in Germany and 1.8 million households in Austria. Premiere Thema already has 1.6 million subscribers. Premiere Thema can be received by all digital households in Germany and Austria. www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:46 Uhr Seite 4 Premiere Star – My Star Time Premiere Star presents the population’s favorite channels for special interests and passions of all kinds – around the clock and without commercial breaks. The package includes premium content such as live US sports, comedy, children’s programming for all ages, top feature films, lifestyle and entertainment. Every theme is presented in an entertaining way and many different aspects are covered. Many programs can also be viewed in the original language. Popular TV brands such as Turner Classic Movies, Sat.1 Comedy, kabel eins classics, AXN, Kinowelt TV, RTL Living, Toon Disney and MTV Music guarantee round the clock high-quality entertainment. Kinowelt TV – Good films The best of European and American cinema. Award-winning feature films, top directors and actors, independent and art house movies plus selected film series. Pure, superior entertainment without commercial breaks. Behind-the-scenes documentaries and interviews round off the range of programs. All Premiere Star channels at a glance: Sat.1 Comedy* – Round the clock fun Sat.1 Comedy presents top comedies from Hollywood and Europe, the best sitcoms from the United States, innovative home-grown productions, award-winning British comedy – some in the original English version – and popular comedy shows from the ProSiebenSat.1 channel group. TM & © 2007 Warner Bros. Entertainment Turner Classic Movies – The world of movies at your fingertips The big movie highlights from the 20s to the present day, such as “The Color Purple” and “The Lord of the Rings”. Plus documentaries, movie star reports, specials and interviews all about movies and the movie industry. Also available in the original English version. An absolute must for every movie fan. “The Lord of the Rings” in September on Turner Classic Movies kabel eins classics* – The greatest movies of all time – any time kabel eins classics presents the greatest movies from the 40s to the early 90s, with selected film highlights from Hollywood, high-quality European productions and classic series. “Die Niels Ruf Show” Fridays on Sat.1 Comedy AXN – Explosive action, gripping adventure and lifestyle shows from Sony Pictures Entertainment Cult crime series such as “Starsky & Hutch”, “Charlie’s Angels” or two-fisted action with “The Shield” and “xXx”, plus thrilling adventure and lifestyle shows like “Survivor” and “World Poker Tour”. From 12:30 pm to 0:30 am. RTL Living – Making life better The channel packed with ideas for improving your quality of life: the latest trends for home and garden, the joy of cooking, portraits of holiday paradises and valuable tips for body and soul. RTL Living helps you enhance your life with tips on interior decorating, gardening, cuisine, lifestyle, travel and relaxation. e.clips – The entertainment channel (from October 1, 2007) Germany’s entertainment channel with all the important news from the world of the rich and famous. It gives onsite reports from festivals, events, award ceremonies and current cinema premieres. The channel also includes behind-the-scene documentaries and information on DVD, video and CD releases. Portraits of upcoming celebs are featured in “e.clips Next Generation”. Animax –Nonstop anime from 0:30 am to 12:30 pm Brand new: the first channel exclusively for anime. Thriller, action, adventure, romantic comedy, fantasy, sci-fi and horror – all the genres can be found in the fascinating world of anime. Hit shows included are “Dragon Ball”, “Hellsing”, “One Piece”, “Ghost in the Shell” and “Speedgrapher”. Playhouse Disney – Play and learn from 6:00 am to 8:00 pm Germany’s first pre-school channel from Disney promotes children’s imaginations and development. And the educational content is also fun for the kids as it includes favorites such as “My Friends Tigger and Pooh”, “Little Einsteins” and “Mickey Mouse Clubhouse”. Toon Disney – The cartoon channel The channel with beloved classic Disney characters such as Donald Duck, Mickey Mouse and Goofy also features modern favorites such as brand-new episodes of “Disney Lilo and Stitch” and “Disney Kim Possible”, the most popular cartoon series on German television. From 8:00 pm to 6:00 am. Boomerang – Curtain up for the most popular cartoons of all times! Laughter guaranteed for young and old! With hilarious hits like “Looney Tunes”, “Tom & Jerry” and “Scooby-Doo”, Boomerang provides a bundle of laughs for the whole family. Original English version also available. Cartoon Network – Cartoons – a different take Crazy fun and action-packed adventure around the clock! Featuring “Powerpuff Girls”, “Ben 10” and brand new award-winning shows including “Foster’s Home for Imaginary Friends”. Original English version also available. MTV Music – Music nonstop with the current international top 50 Up-to-date coverage of the latest sounds, featuring music videos of the current top 50. No commercials, no interruptions, no presenters. “Nigellas Festessen” Thursdays on RTL Living *Sat.1 Comedy and kabel eins classics are part of the “ProSiebenSat.1 Plus” package. This is automatically included in the Premiere Star package. www.premiere-star.com www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:46 Uhr Seite 6 The right channel for every mood Nick Premium MTV Entertainment – Rock music meets MTV shows (from December 1, 2007) Brand new: the first MTV channel to combine the best MTV shows – many not seen before on German TV – with rock music. “Pimp My Ride”, “Hogan Knows Best”, “Real World”, “viva la bam” and many more. Coupled with the greatest rock music videos from the 60s to the present day and legendary rock concerts. Nick Premium – Best of Nick with many TV premieres and specials (from December 1, 2007) Nick’s brand new children’s channel with the very best of all its programs. Many German TV premieres and lots of specials including children’s favorites “Sponge Bob”, “Jimmy Neutron”, “Dora” and the “The Angry Beavers”. NASN – Top live sports from the States, including NFL, NHL, MLB and NCAA Top sports from the States around the clock: football, hokkey, basketball and baseball. Up to 1,000 exclusive sport events per year from North America’s top leagues – more than 500 of them live. And all in the original English-language version. Premiere Thema has the right kind of programming for every interest – always premium quality with exclusive contents. From top TV brands like Discovery and RTL: documentaries, children’s programs, action, Hollywood classics, German Heimat films, music and adult entertainment. Fifteen TV and seven audio channels, almost all of which are only available on Premiere. Premiere Thema is available via cable and satellite. © Disney MTV Entertainment “Disney Kim Possible” daily on Toon Disney Discovery Channel – Gripping nature, science and technology documentaries The Discovery Channel makes you want to know more. The globally acclaimed channel presents gripping documentaries from the fields of adventure, nature, science and technology – around the clock. Discovery Geschichte – Captivating documentaries on German and international history through the ages Bringing the past back to life. Captivating documentaries on German and international history through the ages, around the clock, on a single channel. American Football live on NASN Animal Planet – Fascinating wildlife documentaries and adventures nonstop The amazing animal kingdom, 24 hours a day. This channel presents award-wining wildlife and nature documentaries and fascinating animal adventures. Focus Gesundheit – Germany’s first health channel The miracle of the human body: interesting facts from the world of science, fascinating stories, dream destinations, plus tips for an active life. “True Romance” in September on Kinowelt TV “Tierisch extreme” Saturdays on Animal Planet “CSI: Miami” Fridays on RTL Crime RTL Crime – An explosive mix from “CSI” to “Alarm für Cobra 11” (from October 1, 2007) An explosive mix of the top international crime and action series and the best RTL crime series featuring “CSI: Crime Scene Investigation”, “CSI: Miami”, “Alarm für Cobra 11” and “Der Clown”. “Alias” Mondays to Fridays on 13th Street www.premiere-star.com www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:47 Uhr Seite 8 13th Street – Action, suspense, mystery: the “most dangerous place” on German TV The “most dangerous place” on German TV provides pure adrenaline every day with exciting thrillers, gripping action, crime and mystery series such as “Alias”. Sci Fi – Extraterrestrial and extrasensory: movies, hit series and anime Sci Fi, Germany’s only science-fiction channel, takes viewers into strange new worlds any time they like. With top series including “Stargate SG-1” and feature films from the Star Trek universe. MGM – Hollywood classics, exclusively also in original language version The lion of all studios presents great Hollywood classics around the clock. Viewers also have the exclusive choice of watching all films in the original language version. Heimatkanal – The most popular German-language heimat films and heimat theatre and folk music The Heimatkanal presents moving television viewing. A daily repertoire of popular heimat films, regional theatre, folk music and touching family series. Passion – Love and passion (from January 1, 2008) Passion presents big emotions. This channel shows the most popular national productions, top international shows and exclusive premiere broadcasts with the most successful soaps, telenovelas and romantic series highlights. Junior – Children’s classics and entertainment for the whole family The very best children’s TV classics including “Biene Maya”, “Wickie” and “Pippi Langstrumpf”, plus fun cartoons for all the family. From 10:00 pm onwards JUNIOR XL features anime, action and sci-fi cartoons for adults. Jetix – Cool fun and action for kids with “Yu-Gi-Oh!”, “Typisch Andy!” and “Spiderman” Jetix presents cool fun and action for kids every day including great series like “Yu-GiOh!”, “Typisch Andy?” and “Spiderman”. Music Choice Extra – Seven audio channels from the 60s to the 90s in digital sound quality (from October 1, 2007) Round the clock favorites from the 60s to the 90s, German charts, rock and the best love songs on seven selected audio channels. Plus information on the songs played is displayed on the television screen. Music Choice Extra is pure music – with no breaks and in the best digital sound quality “American Chopper” starting September on Discovery Channel Beate-Uhse.TV – Steamy adult entertainment and raunchy magazine programs Every day from 8:00 pm Beate Uhse.TV presents adult entertainment with steamy films and raunchy magazine programs. “Stargate SG-1” Wednesdays on Sci Fi Hit24 – 24 hours of guaranteed top tunes with rock and pop from the 70s to right now! Hit24 presents international rock and pop videos from the sounds of the 70s to the latest chart hits. Music that gets under your skin – guaranteed top tunes. Goldstar TV – Feel-good German hits and stars The feel-good German schlager channel. The world of popular German easy listening: the biggest hits, exclusive concerts and interviews as well as the most famous stars and most popular presenters. www.premiere-star.com Classica – World-class concerts, operas and ballet Germany’s only TV channel devoted to classical music presents world-class concerts, operas and ballet. Plus documentaries, musician portraits and jazz. Steamy adult entertainment on Beate-Uhse.TV www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:47 Uhr Seite 10 Program Highlights Program Highlights AXN “xXx”, October 12, 2007 / 10:40 pm Extreme sports enthusiast Xander “xXx” Cage is sent on a dangerous mission by the secret service. The brutal Russian Yorgi has eradicated an entire undercover unit in Prague with his criminal organization Anarchy 99. Agent xXx must put a stop to his evil plot in an undercover mission. RTL Living “Jamie Oliver: The Naked Chef”, starting October 4, 2007, 8:45 pm Hip chef and TV star Jamie Oliver conjures up enticing dishes as the “Naked Chef” for enraptured audiences. In a short space of time, Jamie Oliver gained a huge community of fans throughout the whole of Europe. His delicious and imaginative recipes have made his show cult among lovers of good food. NASN MLB, World Series Live, 23.10., 2.00 Uhr Die Meister der American League und der National League stehen sich in maximal sieben Spielen gegenüber, um das beste Team der MLB-Saison 2007 zu ermitteln. Das Team aus der American League genießt auch in diesem Jahr wieder Heimvorteil durch den Sieg im All Star Game und darf mit zwei Heimspielen beginnen. Titelverteidiger sind die St. Louis Cardinals, die schwach gestartet sind, in der zweiten Saisonhälfte aber kräftig Boden gutmachen konnten. NASN zeigt jedes Spiel live. Stars, Stars, Stars on e.clips TM & © 2007 Warner Bros. Entertainment Sat.1 Comedy “Die Niels Ruf Show”, 3rd season, new: starting October 5, 2007 Fridays, 8:15 pm He’s charming, he’s sassy and he’s back. On Sat.1 Comedy, Niels Ruf presents his version of a late night show: “Die Niels Ruf Show” is an amusing cocktail of news and talk with a good dollop of music and a pinch of erotic. The show delivers viewers a way-out perspective on current affairs. RTL Crime “Hustle”, German TV premiere, starting October 3, 2007, Wednesdays, 8:15 pm This new, highly-acclaimed BBC series is about five con artists. They are specialized to dupe millions out of their victims, but with a “no violence” code of conduct. Instead, Mickey Stone (Adrian Lester, “The Day After Tomorrow”) and his gentlemen crooks, including film legend Robert Vaughn (“The Magnificent Seven”), get what they’re after with outrageous bluff. “The Lord of the Rings” in September on Turner Classic Movie MLB live on NASN “Jamie Oliver: The Naked Chef” Thursdays on RTL Living www.premiere-star.com Sci Fi “Stargate SG-1”, 10th season, starting October 26, 2007, Mondays and Thursdays, 8:15 pm In the 20 brand new episodes, the team of soldiers and scientists travel through the stargate one last time to far off planets to research, forge alliances, defuse crises, trade and protect the Earth from an extraterrestrial invasion. The team has successfully protected the Earth from attacks by enemy forces in the past. But now they face their most menacing and strongest opponent: the highly developed Ori. Goldstar TV “Star des Monats: Matthias Reim” starting November 15, 2007, 8:00 pm Matthias Reim is turning 50 and Goldstar TV is helping him celebrate! German schlager fans’ favorite macho is November’s Star of the Month and the whole program is dedicated to Matt: life is never quiet for the star with three marriages and four children. But what really matters is the music! Since his 16 week no. 1 hit in 1990 “Verdammt, ich lieb dich” Matthias Reim is one of Germany’s top pop singers. “Meerkat Manor” Thursdays on Animal Planet “Hustle” in October on RTL Crime “Take That live in Manchester” in October on Hit24 “Extreme Celebrities” in October on Focus Gesundheit www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:47 Uhr Seite 12 Marketing campaign Charity Initiative Premiere Star launched on September 13 with 13 channels: It was supported by an extensive advertising campaign in which a star motif was always featured in a setting related to the program contents of the package. Alongside the slogan “My Star Time”, the advertisements feature a phrase which starts “Lieblingssender für…” (The favorite channel for…) and is followed by an appropriate play on words depending on the specific program contents. The Premiere Star logo consists of a star as the key visual and the wordmark Premiere Star, which firmly establishes the connection to Premiere. As an allegory for the fascinating world of entertainment, the star is incorporated on air as well as in the print advertisements – in trailers and radio commercials with a new interpretation of Hubert Kah’s hit “Sternenhimmel” (starry sky) – “Stern am Himmel” (star in the sky). The official launch of Premiere Star took place at the Premiere Star Launch Control Center with a glittering party packed full of celebratory guests from the media, film and TV. Premiere Star’s own website www.premierestar.com provides business partners and other interested parties with information, services and news. Campaign: Premiere Star Children’s Worlds Municipalities often don’t have the means to create playgrounds where children can really let off steam. This is where Premiere Star comes in. As the focus of Premiere Star is on children’s and family programming, Premiere Star is building new playgrounds for children of all ages and modernizing existing ones. The new playgrounds go under the name of Premiere Star Children’s Worlds. Because both are good for children: appropriate television and lots of outdoor activity. Print advertisement motifs Partner of the nationwide initiative is Eibe, one of the leading German producers of playground apparatus. The initiative is supported by the Bündnis für Kinder (Alliance for Children) with big-name ambassadors. In the print advertisements the program contents are cunningly presented with the key visual The initiative will be launched on September 24 in Dresden in Toepplerpark. Further details and event locations will follow. Website Advertising visuals The star is the shining centerpiece of all advertising measures. www.premiere-star.com provides all those interested with all the information they need on Premiere Star www.premiere-star.com The playground in Dresden’s Toepplerpark before conversion Premiere Star Children’s Worlds provide children with many opportunities to play and get moving www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:48 Uhr Seite 14 Wolfram Winter Dr. Günther Picker Wolfram Winter is regarded as a pioneer of digital television. As Managing Dr. Günther Picker, Management Board Member at Premiere Star, has wor- Director of the US-based media company NBC Universal in Germany, Austria ked for Premiere since 2001. After previous positions at Bayerischen and Switzerland he oversaw the founding of four German specialty channels. Rundfunk and KirchPayTV, Picker (39), who has a doctorate in business Winter, a professional journalist, is 43 years old, has a Master’s degree in poli- administration, continued his career at Premiere as Head of Pricing and tical science and has been Managing Director of Premiere Star GmbH since Package Management. March 2007. Back in 1998, Wolfram Winter began setting up television chan- . nels in the German-speaking region, establishing a small group of channels In October 2002, he was appointed Premiere’s Head of Specialty for his former employer NBC Universal. These included the free-TV channel Channels. His responsibilities included negotiating licenses with studios “Das Vierte” alongside several pay-TV channels such as 13th Street and Sci and broadcasters, and he was also in charge of the whole Premiere Thema Fi. package. He added numerous new channels to the package, including MGM Channel, Sci Fi, Animal Planet, Hit24, Discovery Geschichte and Previous to his employment at Universal, Wolfram worked for six years at Focus Gesundheit. He also built up two new business lines with Discovery various companies in the Kirch Group. From 1992 to 1993, he was a press HD and Premiere International (with Turkish, Russian and Italian programming), and was responsible for many of Premiere’s own channels with the officer at ProSieben’s distributor MediaGruppe Munich (now SevenOneMedia). Wolfram Winter Managing Director He was subsequently Head of Communication and Company Spokesman for DSF and, from 1996 to 1998, he was Head of Programming at DF 1 (Digitales Fernsehen 1), Germany’s first digital TV offering. Dr. Günther Picker Management Board Member Premiere Entertainment package. In May 2007 Dr. Günther Picker switched to the position of Management Board Member of the Group’s new subsidiary Premiere Star GmbH, which Since 2000, Wolfram has held regular lectures in Media Marketing at the bundles all of Premiere’s specialty channels. Here, Dr. Günther Picker is Bayerische Akademie für Werbung (Bavarian Advertising Academy) in Munich. mainly responsible for the product and purchasing departments. Under his For the last two years, he has also been guest lecturer at the Hochschule für auspices, the completely new package Premiere Star was built up in a Film und Fernsehen (University of Film and Television) in Munich. In 2005 he short period of time. was appointed Honorary Consul for Bavaria by the Republic of Namibia. Wolfram Winter is also an honorary member of the board of directors at Powerchild e.V., an association working to combat sexual abuse of children, whose patron is German actor Veronica Ferres. www.premiere-star.com www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:48 Uhr Seite 16 Ulrike Schilling Moritz Wetter Ulrike Schilling is reaching for the stars as Head of Marketing at Premiere Moritz Wetter takes up his position as Head of Press and Communication Star. Schilling, 40, primarily oversees the development and positioning of at Premiere Star on October 1. Previously, Wetter, who is 32 and has a the new brand. Her tasks also include managing marketing collaborations degree in sociology, spent four years at Sony Pictures Home with partner channels and coordinating marketing campaigns with Entertainment (formerly Columbia TriStar) as Press & Promotion Manager Premiere Marketing. where he oversaw all communication activities for the German-speaking countries. Schilling is a marketing expert who began her career as a press editor at DSF in Munich in 1992. After finishing her studies in German Language As PR consultant at WORX Public Relations in Munich, his clients included and Literature at LMU Munich, she also worked as a freelancer for various media companies such as McOne, a home entertainment provider, and the channels including WDR, RTL and Premiere in the fields of press and mar- Association of Newspaper Publishers in Bavaria. He also provided consult- keting. Prior to joining Premiere Star, Schilling had been Head of Marketing ancy services to numerous consumer goods companies including and PR at NASN (North American Sports Network) Germany since fall Langnese-Iglo, edding and C&A. 2004. Since 2003, Schilling, who was born in Schweinfurt, Bavaria, has He has also previously worked for Freemantle TV Produktion and the Gottschalk Gesellschaft für Marketing und Medien. also been working as an independent author. Ulrike Schilling Head of Marketing www.premiere-star.com Moritz Wetter Head of Press and Communication www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:48 Uhr Seite 18 Overview of Packages The population’s favorite channels for special interests and passions of all kinds – around the clock and without commercial breaks. The Premiere Star package includes premium content such as comedy, children’s programming for all ages, top feature films, lifestyle, entertainment and live US sports. * MTV Entertainment for satellite only The right programming for every mood. Sixteen specialty channels with exclusive contents from top TV brands such as Discovery, RTL and many more. With documentaries, action and crime, Hollywood classics, Heimat films, music and adult entertainment. * Nick Premium 13,99 € ** per month 9,99 €** per month Premiere Star XL Super special: all Premiere Thema and Premiere Star channels for satellite only 17,99 €** per month *Sat.1 Comedy and kabel eins classics are part of the “ProSiebenSat.1 Plus” package. This is automatically included in the Premiere Star package. **The above prices apply to a 24-month subscription only. Irrespective of the number of packages ordered, subscribers save EUR 4.99 compared with a 12-month subscription. Plus a one-off activation fee of EUR 39.99. Contract partner is Premiere Fernsehen GmbH & Co. KG for Premiere Thema, and Premiere Star GmbH for Premiere Star. www.premiere-star.com PM_Star_Allg_engl_ms 21.09.2007 11:48 Uhr Seite 20 Contact Program Communication Anja Knigge Premiere Head of Program Communication Tel: +49 89/9958-6353 [email protected] From October 1, 2007 Communication and Images Moritz Wetter Premiere Star Head of Press/Communication Tel.: +49 89/99 58-53 00 [email protected] Premiere Star GmbH Dieselstr. 1 D-85774 Unterföhring Germany Mailing address: Medienallee 4 D-85774 Unterföhring Germany www.premiere-star.com Photo credits: Boris Trenkel TM & © 2007 Warner Bros. Entertainment Inc. All rights reserved. RTL © Disney Getty Images © 2004 ABC, Inc. Animal Planet © Discovery Channel/ Melanie Dunea © NBC Universal Global Networks Beate-Uhse.TV RTL/BBC Worldwide LTD RTL/BBC– Amanda Searle © Universal Music Deutschland