Drive New Consumer Engagement in Valentine`s

Drive New Consumer Engagement in Valentine`s

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Valentine’s Day 2015
Drive New Consumer Engagement in Valentine’s Day Sweet Treat Making
Market to Millenials and drive new consumer engagement
• Be the category leader with innovation and design that is relevant to today’s consumer
• Consider flavor as a factor in recipe development and new products to appeal to the
Millennial consumer
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Valentine’s Day 2015
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Valentine’s Day 2015
Dinner at Home for Valentine’s Day
Encourage consumers to celebrate at home with treats, dinners and desserts for a Saturday
Valentine’s Day
• Feature both sweet and savory inspiration (heart-shaped cake and heart-shaped pizza, for
example)
• Fondue for a “Dinner at Home” promotion
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Baking Products
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Bakeware
Wilton Heart Pan:
• Red color is great for Valentine
celebrations
• Nonstick for easy release and clean up
• 22 cm
Item #
2105-5467
Description
Wilton Heart Pan -22cm-
AVP
€ 8,50
6
Bakeware
Wilton Fun Fill Pan Love:
• Two heart openings leave a unique
opening in the letters that can be left
open or filled with any filling you choose
• Nonstick steel design for easy release
and clean up
Item #
2105-0225
Description
Wilton Fun Fill Pan Love
AVP
€ 10,50
7
Bakeware
Wilton Siliconen Heart Pan Set/2:
• 2 pc set includes one red and one pink
translucent heart silicone pan
• Packaging: PET Box with insert
• 29,9 x 28,7 x 3,7 cm
Item #
2105-0226
Description
Wilton Siliconen Heart Pan Set/2
AVP
€ 9,50
8
Bakeware
Wilton Mini Cake Pan Ruffled Heart:
• Great for petit fours, individual brownies
and mini cakes
• 6 cavities in ruffle design
• Nonstick for easy release and clean up
• Packaging allows for pegging
Item #
2105-0771
Description
Wilton Mini Cake Pan Ruffled Heart
AVP
0070896707710
9
Bakeware
Wilton Cookie Pan Giant Heart:
• Create a jumbo heart cookie
• Specially designed for one package of
refrigerated dough
• Also great for brownies and pizza
• Packaging is being updated to refresh the
dessert and show a pizza shot as well
Item #
2105-6203
Description
Wilton Cookie Pan Giant Heart
AVP
€ 8,95
10
Bakeware
Wilton Mini Heart Dessert Shell Pan:
• Create adorable heart-shaped mini treats
• Indented area creates a perfect shell for
filling
• Fill with fruit, mousse, melted candy or
icing
• Great for cake, brownie, cookie dough and
more
• 20 cavity non-stick steel for easy release
and clean up
Item #
2105-2588
Description
Wilton Mini Heart Dessert Shell Pan
AVP
€ 15,95
11
Bakeware
Wilton Pops Pan Hearts:
• Bright heart pops are a fun way to
celebrate Valentine’s Day
• 9 cavity non-stick for easy release and
clean up
• Great for cake pops, brownie pops, crispy
rice treats and more
Item #
2105-7788
Description
Wilton Pops Pan Hearts
AVP
€ 9,95
12
Bakeware
Item #
2105-4860
2105-0525
Description
Wilton Silicone Mold Petite Heart
Wilton Decorated Mini Cake Pan Heart
AVP
€ 9,95
€ 11,95
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Bakeware
Wilton Heart Shaped Whoopie Pie
Pan:
• Make fun, heart-shaped whoopie
pies perfect for your valentine
• 12 cavity non-stick for easy release
and clean up
• New updated packaging
• Also great for cookies and
brownies
Item #
2105-0528
Description
Wilton Heart Shaped Whoopie Pie Pan
AVP
€ 11,95
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Bakeware
Fluted Heart Cake Pan:
• Create romantic heart cakes
and desserts
• Center Heart creates a center
opening for a unique look
• Leave center open or fill with
fruit, candies, mousse or
whipped cream
• Non-stick steel design for easy
release and clean up
Item #
2105-0295
Description
Wilton Heart Cake Pan Fluted Heart
AVP
€ 9,95
15
Cutters
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Cookie
Wilton Cookie Cutter XO Heart Game Set/4:
• This whimsical set includes a large 12.7
cm colored metal cookie cutter and 3
mini cutters – X, O and mini heart
• Packaging: PET box with J-sleeve
• 13.34 cm x 11.75 cm footprint (L x W)
Item #
2308-0216
Description
Wilton Cookie Cutter XO Heart Game Set/4
AVP
€ 5,95
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Cookie
Wilton Cookie Cutter Valentine Set/7:
• Includes:
o 3 hearts of varying design
o Double heart: 5.4 cm x 8.9 cm
o Scalloped heart: 5 cm x 6.35 cm
o Heart with arrow: 6.67 cm x 7.62 cm
o Mini heart: 3.5 cm x 3.8 cm
• Packaging: Window box
• 20.32 cm x 15.24 cm footprint (L x W)
Item #
2308-2582
Description
Wilton Cookie Cutter Valentine Set/7
AVP
€ 8,95
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Cookie
Wilton Metal Cookie Cutter Heart Ring Set/3 :
• Heart shaped ring holds 3 colored metal
shaped cookie cutters, pink standard heart,
white scalloped heart and a red double heart
• 25.4 cm x 10.8 cm footprint (L x W)
Item #
2308-0215
Description
Wilton Metal Cookie Cutter Heart Ring Set/3
AVP
19
Cookie
Wilton Comfort Grip Cutter Heart:
• Cushioned grip for comfortable control
• Deep stainless steel sides for thicker
treats
• Approx. 11.5 cm wide
• Recipe included
• Packaging: Backer card
Item #
2310-616
Description
Wilton Comfort Grip Cutter Heart
AVP
€ 3,50
20
Cookie
Wilton Cookie Cutter Metal Nesting Heart
set/4:
• Nesting metal cutters give you a great
variety of sizes and two scalloped shapes
• Recipe included
• Packaging: Shaped backer card
Item #
2308-4441
Description
Wilton Cookie Cutter Metal Nesting Heart set/4
AVP
€ 5,50
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Cookie
Wilton Metal Cutter Heart:
• Metal heart cutters allow for easy
cookie making for the holiday
Wilton Nesting Heart Cutter set/6:
• Create the perfect homemade treat
with our Valentine cookie cutter
sets
• Recipes included
Item #
2308-1003
2304-115
Description
Wilton Metal Cutter Heart
Wilton Nesting Heart Cutter set/6
AVP
€ 0,95
€ 3,75
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Cookie
Item #
2308-1237
2308-0334
Description
Wilton Hearts Metal Cutter Set/7
Wilton Cookie Cutter Giant Heart Linzer
AVP
€ 5,95
€ 9,95
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Cookie
Wilton Valentine Cutter Display 72ct :
• Brightly colored plastic cutter shapes
• Kids can enjoy helping with this child safe
design
Item #
2301-2140
Description
Wilton Valentine Cutter Display 72ct
AVP
509-281
509-282
509-283
509-284
509-285
509-286
Pink Heart Cutter
Love Cutter
Double Heart Cutter
XOX Cutter
Triple Heart Cutter
I Heart You Cutter
€ 0,75
€ 0,75
€ 0,75
€ 0,75
€ 0,75
€ 0,75
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Giving & Sharing Products
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Gifting & Sharing
Wilton Party Products:
• Give your party personality
• Dress up your Valentine treats
Item #
415-2797
415-2798
415-2799
1912-5326
1912-5325
Description
Wilton Mini Baking Cups Spread Love pk/100
Wilton Baking Cups Spread Love pk/75
Wilton Cupcake Combo Pack Spread Love pk/24
Wilton Shaped Party Bags Spread Love pk/15
Wilton Treat Bags Spread Love pk/20
AVP
€ 2,25
€ 2,25
€ 2,75
€ 2,75
€ 2,75
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Gifting & Sharing
Heart Treat Boxes:
• Colorful boxes make it easy to transport and
share your treats
• Holds 6 mini cupcakes, candies or cookies
• 30.5 cm x 21.6 cm footprint (LxW)
Item #
415-2800
415-2802
Description
Wilton Treat Boxes Spread Love pk/3
Wilton Bakery Cupcake Box Spread Love
Bakery Box:
• Fun design transports and displays
12 cupcakes
• 35.6 cm x 23.5 cm footprint (LxW)
AVP
€ 5,25
€ 6,25
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Gifting & Sharing
Item #
1912-5327
415-2801
Description
Wilton Mini Cookie Plate Kit Spread Love pk/8
Wilton Cupcake Box Spread Love pk/3
AVP
€ 3,75
€ 6,25
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Gifting & Sharing
Item #
415-0574
Description
Wilton Cupcake Tray Valentine Smiles
AVP
€ 5,25
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Gifting & Sharing
Item #
415-2804
415-2062
Description
Wilton Disposable Bakeware Heart pk/12
Wilton Disposable Bakeware Heart -7,6 cm- pk/12
AVP
€ 5,25
€ 4,95
30
Gifting & Sharing
Bake-able Standard Nut Cups
• Give your cupcakes a unique look
with bake-able party cups
• 3.25 ounce cups can also hold nuts,
candies and other treats
• Packaging: Polybag with Header
• Footprint: 14 cm x 12.7 cm footprint
(LxW)
Item #
415-2907
Description
Wilton Baking Cups Polka Dot pk/24
AVP
€ 3,95
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Gifting & Sharing
Wilton Party Products:
• Give your party personality
• Dress up your Valentine treats
Item #
415-2047
415-2046
415-2048
415-2055
Description
Wilton Mini Baking Cups Valentine pk/100
Wilton Baking Cups Valentine pk/75
Wilton Cupcake Combo Pack Valentine pk/24
Wilton Baking Cups Multi Pack Valentine pk/150
AVP
€ 2,25
€ 2,25
€ 2,75
€ 5,95
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Gifting & Sharing
Item #
415-9425
415-9409
Description
Wilton Silicone Mini Baking Cups Heart pk/12
Wilton Silicone Baking Cup Heart pk/12
AVP
€ 8,95
€ 9,95
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Candy Products
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Candy
Valentine Candy Bark Silicone Mold:
• 2 easy steps to create fun Valentine bark
for your sweetie
• Just add melts and microwave, candy
melts right in the mold
• Each cavity holds about 30 candy wafers
• 29 cm x 15 cm footprint (L x W)
Item #
2115-1059
Description
Wilton Silicone Candy Bark Mold Valentine
AVP
€ 8,50
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Candy
Item #
2115-1712
2115-1800
2115-1425
Description
Wilton Candy Mold Hearts
Wilton Candy Mold Animal Print Heart
Wilton Candy Picks Mold Valentine Heart
AVP
€ 2,25
€ 2,25
€ 2,25
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