Modern Sky Entertainment, Ltd.

Modern Sky Entertainment, Ltd.
Beijing, China
CONTENTS
•  Executive Summary
•  Key Management
•  Products, Services, and Events
•  Company Location and Facilities
•  Press
EXECUTIVE SUMMARY
Founded in 1997 by Mr. Shen Lihui, Modern Sky Entertainment, Ltd.
is mainland China’s leading music entertainment company.
SCOPE
Modern Sky Entertainment is the leading concert and festival event promoter in
mainland China. Modern Sky Records is mainland China’s largest independent
record label. Modern Sky is a leading creative agency, working with many of the
largest brands and ad agencies in the world.
NUMBER OF
EMPLOYEES
30
HEADQUARTERS
Beijing, China and New York, U.S.A.
EXECUTIVE SUMMARY
PARTNERS
Nokia,
Agencies: Wieden + Kennedy, Ogilvy,
H-Line, Mindshare, and others.
Brands: Apple, Converse, Diesel, Nike, Dell, Motorola,
Mercedes-Benz, Absolut, Kirin, Hermes, Myspace,
Shanghai Auto, Jagermeister, Crocs, Renren, Red Bull,
Quiksilver, Carlsberg, Dell, and others.
Content: EMI, Universal Music Group, Beggars Group,
Pias, Cooking Vinyl, DFA, Sub Pop, and others.
Artist Agencies: CAA, William Morris Agency, The
Agency Group, The Windish Agency, ICM, Free Trade
Agency, Paradigm, 13 Artists, and others.
EXECUTIVE SUMMARY
Modern Sky Entertainment is a diversified yet highly integrated
music entertainment company, uniquely positioned to continue
to lead the Chinese music industry into the future.
Live Events
Content Production and
Distribution
Technology
Marketing and Agency
Music Festivals
Record Labels
Caoker
Creative Studio
Concert Events
And Tours
Publishing
Digital
Artist Agency
Live House Operation
And Management
Music Production
Design, Web
Dev., Animation
Marketing
Platforms
KEY MANAGEMENT
• 
Shen Lihui, Founder and CEO
Mr. Shen is the Founder and CEO of Modern Sky Entertainment, Ltd. Formed in 1997,
Modern Sky Entertainment is the leading music entertainment company in mainland China.
Modern Sky Entertainment companies include China’s largest independent record label,
Modern Sky Records; Modern Sky Concerts, mainland China’s largest festival and concert
event producer; Sky Image Studios; Modern Sky Films; Modern Sky Books; M2 Artist
Management; Modern Sky Publishing; Mod In Mod; Mlive Ticketing; and Musicb2b. Lihui is
also a member of the popular rock band Sober and is a judge on Hunan television show
Happy Girl, China’s version of Pop Idol. In it's recent 40th Anniversary special edition issue,
Time Out Beijing featured Mr. Shen among it's list of "40 Heroes” of the past forty years. Mr.
Shen is a graduate of the prestigious Beijing Arts and Crafts Institute (Beijing Gongyi Meishu
Xuexiao).
• 
Zhou Jianan, COO and Government Relations Advisor
Zhou served nearly ten years at The Ministry of Education as Operations Manager of a stateowned assets management company. He was later appointed to the S.D.I.C. (State
Development and Investment Corporation), one of the largest state-owned enterprises under
the direct guidance of the central authorities in China. At S.D.I.C., he served as Operations
Director of Haidian Park Exhibition Hall, site of the annual Modern Sky Festival. Jianan
joined Modern Sky Entertainment in 2010. He has a B.S. degree from Xi'an University where
he majored in Finance and Investment, and a Masters degree in Forestry and Ecology from
Beijing Forestry University.
KEY MANAGEMENT
• 
• 
• 
Shen Yue, Director of Business Development
Mr. Yue serves as Director of Business Development for Modern Sky Entertainment. Shen’s
main responsibility is managing sponsorship partnerships with brands including Motorola,
Converse, Hermes, Quiksilver, Myspace, Crocs, Mercedes-Benz, Shanghai Auto,
Jagermeister, Absolut, Kirin, Renren, Diesel, Dell, HP, Red Bull, and many others. Prior to
joining Modern Sky Entertainment, Shen spent nearly a decade at Motorola. In his most
recent position there, Shen worked closely with agencies including Ogilvy, H-Line, and
Mindshare to develop Motorola’s mobile business communications strategy as Marketing
Communications Manager. Mr. Yue has a B.A. in Economics from the University of
International Business and Economics (UIBE).
Michael LoJudice, General Manager, Modern Sky U.S.A., Caoker
Mr. LoJudice is the General Manager of Modern Sky Entertainment, USA and Caoker,
China’s only music-dedicated social networking platform. Prior to joining the Modern Sky
Entertainment staff in Beijing in 2006, Michael spent ten years in the U.S. music and
internet technology industries, primarily in New York City. He studied finance at the
University of Arizona.
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Modern Sky Entertainment is the largest producer of
music festival events in mainland China.
Modern Sky Entertainment produced seven large-scale festival
events in China in 2011. Modern Sky plans to produce twelve festivals
in 2012.
Modern Sky produces the Modern Sky Festival, a three-day music
and art festival in Beijing in October featuring 100+ performers on five
stages. The Modern Sky Festival is the largest music festival in
mainland China.
Modern Sky produces the Strawberry Festival, a three-day music and
art festival in Beijing in May featuring 60+ performers on three stages,
plus workshops and exhibits promoting green living.
Modern Sky produced the 6-day “TIDE 2004” electronic music festival
in the beach town of Nandaihe, the first-ever electronic music festival
In China.
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Modern Sky Festival – Mainland China’s Largest Annual Music Festival
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Modern Sky Festival
“The biggest party for the modern youth in China.”
—— Hotspot Magazine
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Modern Sky Festival 2011
Artist Lineup:
  International Headliners: Mogwai, Lenka, The Go!
Team, The Whip, and more.
  Major Chinese Rock Bands: Brain Failure, Re-TROS,
Carsick Cars, and many more.
  100+ performing artists in all, on five stages
  50,000+ attendees
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Modern Sky Festival 2007
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Strawberry Music Festival – Massive Annual Music Festival, Now In Four Cities
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Strawberry Music Festival
Beijing, 2011
  Date: May 1-3, 2011
  Location: Tongzhou Canal Park, Beijing
  Stages:
- Main Stage
- Love Stage
- Electronic Stage
  Artists: More than 60 artists from
around the world
  Audience Size: 50,000+
PRODUCTS, SERVICES, AND EVENTS FESTIVALS
Fat Art - Annual large-scale art exhibition produced by Modern Sky in April…
PRODUCTS, SERVICES, AND EVENTS CONCERTS
PRODUCTS, SERVICES, AND EVENTS CONCERTS
Modern Sky Entertainment is the
leading producer of rock and electronic
music concerts in mainland China.
Concert events generated 16 million +
RMB in revenue for Modern Sky
Entertainment in 2010.
Modern Sky Entertainment expects
revenue from concert events in 2011 to
be double that of 2010.
PRODUCTS AND SERVICES RECORD LABELS
M2
Guava
Modern Sky
World Music
LUDI
FIG
PRODUCTS AND SERVICES RECORD LABELS
Modern Sky Records is China’s largest independent
record label. There are six sub-labels of Modern Sky
Records.
  Modernsky Label
Founded in December, 1997
Genre: Rock / Indie Pop /
Electronic
  M2 Label
Founded in November, 2001
Genre: Pop
  Guava Label
Founded in December, 2002
Genre: Dance / Electronic / Lounge
  World Music Label
Founded in January, 2006
Genre: World Music
  LUDI Label
Founded in July, 2007
Genre: Alternative
  FIG Label
Founded in November, 2007
Genre: Folk
PRODUCTS AND SERVICES RECORD LABELS
Releases – 140 and counting…
PRODUCTS AND SERVICES RECORD LABELS
PRODUCTS AND SERVICES RECORD LABELS
AGENT / LICENSING / COOPERATION
Records
…
Record Labels
EMI
Beggars Group
F.COM
…
Matador Records
Cooking Vinyl
Gronland
Valve Records
PRODUCTS AND SERVICES ARTIST AGENCY
 Life Journey
  This Beijing-based pop rock band has garnered
numerous accolades from the Chinese media and
legions of fans.
 New Pants
  New Pants exploded onto the Chinese rock music scene
during the late 90’s and remain one of the Mainland’s
most endearing bands.
 Sober
  Led by Modern Sky founder Shen Lihui, Sober ushered
in the “New Sound” in China during the late 90’s that
influenced an entire generation of rock bands.
 Arms and Legs
  Arms And Legs (Scott Daly) is a much-lauded American
artist who resides in New York City.
PRODUCTS AND SERVICES ARTIST AGENCY
 Hedgehog
  The 2007 release of “Noise Hit World” propelled these artrockers to the head of the class in the Beijing indie-rock
scene.
 Re-TROS
  Post-punk prodigies Re-TROS (or “Rebuilding The Rights Of
Statues”) are considered by many to be the torchbearers of
the new Chinese rock movement. Their debut album “Cut-Off”
was also released in the United States and supported by an
American tour.
 Queen Sea Big Shark
  Simply put, Queen Sea Big Shark are one of the most
celebrated bands in the history of Chinese contemporary rock.
PRODUCTS AND SERVICES LICENSING
musicb2b.cn
  Musicb2b is the music licensing division of
Modern Sky Entertainment.
  Musicb2b represents musical works from
Chinese and foreign artists for licensing in
film, TV, video games, multimedia, and
other projects in Greater China.
  Musicb2b has placed songs in numerous
commercial projects for our partners.
  The musicb2b web platform was
developed by Modern Sky in 2009
PRODUCTS AND SERVICES LICENSING
Partners
…
PRODUCTS AND SERVICES EVENT TICKETING
Mlive.me
Full service online ticket distribution company
PRODUCTS AND SERVICES ONLINE RETAIL
Mod In Mod
Online music and art store
Mod In Mod is Modern Sky’s online
retail outlet for all things cool in
China.
Mod In Mod represents the best
from Chinese musicians, designers,
filmmakers, photographers, and
writers. We offer select works, in
limited editions, from the artists we
admire for the rest of the world to
enjoy.
PRODUCTS AND SERVICES MUSIC/VIDEO SNS WEBSITE
Soon to be China’s largest online community for music fans
Caoker is a social network service and
curated entertainment portal for young
people in mainland China. Our platform
features music-oriented video, original web
series, games, storefronts, and a plethora
of advanced communication and
collaboration capabilities.
Caoker is positioned to be China’s #1 online
music community by 2012.
PRODUCTS AND SERVICES MARKETING & CREATIVE
Sky Image Studios is a leading creative studio delivering integrated
marketing and branding solutions.
PRODUCTS AND SERVICES MARKETING & CREATIVE
  Sample Projects:
  Motorola
2004: Modern Sky provided music consulting services,
music content, and assisted in the launch of the “Moto
Musica” online application.
  Audi
2006: Modern Sky produced “Touch Tibet”, a world
music compilation album for Audi’s initial marketing
campaign in Tibet.
  Apple
2005: Apple commissioned Modern Sky to design the
"Modern Sky iPod Shuffle Special Edition” and related
campaign art assets. Modern Sky Records was also
the first Chinese label to offer digital downloads via
iTunes.
  Levi’s
2005: Modern Sky produced a rock music compilation
album for a Levi’s marketing campaign.
PRODUCTS AND SERVICES MARKETING & CREATIVE
  Sample Projects:
  Carlsberg
2004: Carlsberg commissioned Modern Sky to
produce the “Chill-out” series, a collection of
electronic music compilation albums.
  Nokia
2005: Modern Sky provided consulting services for
Nokia Music and produced a special ring tone for
Nokia handsets.
  Converse
2008: Converse commissioned Modern Sky to
produce the main concert event of the Converse
“Love Noise Tour” in Beijing.
PRODUCTS AND SERVICES CHARITY PROJECTS
Sing For China was produced in 2009
by Modern Sky to benefit U.S.-based
charity China AIDS Orphan Fund.
The Sing For China project featured:
•  The Sing For China U.S. Tour
•  The Sing For China Album
•  The Sing For China Concert in Beijing
COMPANY LOCATION & FACILITIES
Modern Sky
北京朝阳区百子湾路32号苹果社区二十二院街艺术区6号楼8门
LOFTS 8 & 10, BEIJING 22 ART PLAZA
PINGOD, NO. 32, BAIZIWAN ROAD
CHAOYANG DISTRICT, BEIJING
邮编 / POST CODE: 100022
电话 / TEL: (010) 58760241
传真 / FAX: (010) 58760143
PRESS
1. 
“Modern Sky absolutely qualifies as the best music label in China.”
—— CREAM, Hong Kong
2.
“Modern Sky—the best music company of China.”
—— Entertainment Circle, 2003
3.
“Modern Sky—the most fashionable and pioneering record
company in China”.
—— Satellites Weekend, Jan. 2003
4.
“Modern Sky is leading a new way of record company, ‘best new
music record company of China’ is surely for them.”
—— Broadcasting Selection, Dec. 2000
5.
“Shen
Lihui and his ‘Modern Sky’ - like Richard Branson at the
helm of an early Virgin Records”
—— Beijing Scene, Dec. 1999
PRESS (CONT.)
6. 
“Modern Sky has already won its reputation as the most
promising indie music company.”
—— CRIENGLISH.com, Sept. 2007
7.
“Today, Modern Sky has produced more than a hundred records and
has become the largest rock record company in China. For rock-and-roll
fans, Modern Sky is the birthplace of rock stars.”
—— CRIENGLISH.com, Oct. 2008