SHCC_Sept-Oct 06 09.21.06.indd - Sacramento Hispanic Chamber

SEPT/OCT 2006
BUSINESS MAGAZINE
MEMBERSHIP MEANS BUSINESS
W W W. S A C H C C . O R G
FEATURED MEMBER:
NICK MONTOYA
PRESENTS THE POWER
OF HIS TRADEMARK
19TH ANNUAL
JALAPEÑO CLASSIC
GOLF TOURNAMENT
PRESORTED STD.
US POSTAGE
PAID
PERMIT NO. 535
SACRAMENTO
INTEL:
COMMUNITY
PARTERNSHIP IS KEY
contents
The Mission of the Sacramento Hispanic Chamber of Commerce is (1) to
create, expand and promote business
opportunities for the Hispanic community, and (2) to support and advocate
for the interests of the community,
which it serves through advocacy,
education and networking.
2 0 0 6
PA RT N E R S
O F
D I S T I N C T I O N
MESSAGES
4
President’s Message
6
Chair’s Message
¡QUE TAL!
9
Upcoming Chamber Events/New and Renewed Members
11
Ambassador of the Month
11
SHCC Member Press Releases
19
The JALAPEÑO Classic Golf Tournament
BUSINESS SECTION
12
Creating Stragtegies to Enhance Your Business Potential
14
Employment Law: Resonable Accomodations and Disabled Wokers
33
Consider a 401(k) Plan for Your Business
36
Counsel’s Corner: Piercing the Veil of Limited Liability Companies
SPECIAL FEATURES
24
INTEL: Community Partnership is Key
26
Maria Padilla–Angel:
Supporting Education through Macy’s Community Shopping Day
28
Featured Member: Nick Montoya
30
Incorporating Etiquette
SAVE THE DATE
SHCC 35th Annual Business Awards and Recognition Banquet—
February 24th, 2007
SACRAMENTO
HISPANIC
CHAMBER
OF
COMMERCE
|
WWW.SACHCC.ORG
3
president’s message
The 19th Annual JALAPEÑO Classic Golf Tournament was a total
success! The winners are Hispanic students wanting to further
their education. We would like to thank our sponsors, players,
volunteers and staff for making it happen.
*Note: A recent report by the Harvard University Civil Rights Project shows that only 41.1% of Hispanic students attending Sacramento City Unified School District high schools graduate with
a diploma on time. These figures reflect the lowest high school
graduation rates among the state’s 10 largest school districts.
Next year will be the 20th Anniversary of the JALAPEÑO Classic
Golf Tournament, an event you won’t want to miss. At the mixer hosted by this year’s Tournament Sponsor, Charlie Ramirez
from Johnnie’s Body Shop, some players requested their spots
for next year’s tournament, as the event always sells out. Who
will be next year’s Tournament Sponsor?
The Sacramento Hispanic Chamber of Commerce would like to
thank Charlene Girard, with Radisson Hotel, for hosting our second quarter Member to Member Business Mixer/Expo in July.
Without the generosity of businesses such as the Radisson
we would not be able to present a venue for members to get
to know each other, and most importantly, to do business with
each other. The next time you wish to purchase a product or
service, please look through the membership directory first and
see if one of our members offers that product or service. If we
do not have a member who offers a service you are looking for,
please let us know and we will work diligently to recruit such a
member. By working together, our business community will not
only survive—but thrive. Remember—Member to Member first.
The Sacramento Hispanic Chamber of Commerce has had
a great year under the leadership of Board Chairman, Jose
Ramirez, M.D. I have personally seen Dr. Ramirez give tirelessly
of his time and money to help the Sacramento Hispanic Chamber of Commerce move forward with its Mission. Under his
leadership and the tireless work by other Board Members, the
Chamber has grown from 496 members last September to 800
plus members as of August, 2006. The Board members are volunteers and give of their time and resources to an organization
they care about very deeply. We thank them for all they have
done this year. Some Board members will be leaving their Board
position; however, we hope and anticipate they will continue to
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S A C R A M E N T O
care about and participate in the SHCC. We also welcome five
new Board members and look forward to their input and action
for our continued success.
We are now happily in our new offices thanks to the efforts of
Benjamin Slater, Bishop Powers, Inc., for his help in securing
our new home. We also extend our thanks to Office Depot and
Rhoda Santamaria, owner, Casa Bella Galleria. Rhoda donated
the front office furniture to make your visit to the Chamber office more comfortable. Rhoda is a member who believes the
SHCC is instrumental in her success and shows it by making
generous contributions for our fundraising events. We appreciate you very much Rhoda.
Community Shopping Day (Fashion and Compassion) will take
place on Thursday, October 25. The Sacramento Hispanic Chamber of Commerce is committed to education. We invite you to
participate in buying $10 discount tickets with 100 percent of
the proceeds going to the Mayor Joseph Serna, Jr. Scholarship
Fund. Our goal is to sell 1,000 tickets! Ten more students may
receive $1,000 toward their continuing education.
Workshops presented in Spanish and English are having success; however, attendance could be better. The presenters
volunteer their time to make sure that those in attendance get
value for the time invested. Check out the website www.sachcc.
org for updates.
Upcoming Events:
The California Hispanic Chamber of Commerce Convention
and Business,
September, 28-30
Inaugural Latin Food and Music Festival,
September 29 (Evening)
Learning to Live in America, September 24
Multi-Cultural Business Forum, October 5,
featuring ABC News John Quinones;
plus more….www.sachcc.org
See you soon,
Diana M. Borroel
President and CEO
H I S P A N I C
|
S E P T / O C T
Bienvenidos!
2006 EXECUTIVE COMMITTEE
The Sacramento Hispanic Chamber of Commerce would like to welcome our newly elected
Board Members.
CHAIR OF THE BOARD OF DIRECTORS
José Ramirez, M.D.
Family Medicine
PRESIDENT/CEO
Diana M. Borroel
SHCC
Patricia Bustos-Robinson, Comcast, Yolanda
Contreras, Placer Title Company, Rachel Gonzales Garcia, RGG Enterprises, Inc., Maria Carmen Meeks, MCM Consulting and John Obregon, New York Life Insurance Company
CHAIR-ELECT OF THE BOARD
Paul Galindo
Galindo Communications
2007/08 CHAIR-ELECT OF THE BOARD
Griselda Barajas
Griselda’s Catering Services
We’d also like to welcome Peter Drozdoff from
SureWest Communications who was recently appointed by the Board of Directors to fill a recently
resigned seat.
PAST CHAIR OF THE BOARD
Kenneth A. Macias, D.P.A, CPA
Macias, Gini, & Company, LLP
To find out more about our Board Members
please visit our website www.sachcc.org
Yolanda
Contreras,
Placer Title
Company
Rachel
Gonzales
Garcia,
RGG
Enterprises, Inc.
N EW LY E L E C T E D B O A R D M E M B E RS
Patricia BustosRobinson,
Comcast
TREASURER
Benjamin F. Slater
Bishop Powers Commercial Real Estate
SECRETARY
Norma Barajas
Texas Mexican Restaurant & Catering
VICE-CHAIR, BUSINESS ADVOCACY
Andrea Rosa
The Rosa Law Group
VICE-CHAIR, COMMUNITY RELATIONS
Noreen Diaz
Travis Credit Union
VICE–CHAIR, MEMBER SERVICES
Nahid Vassef
Pre-Paid Legal Services, Inc.
GENERAL COUNSEL
Lawrence B. Garcia
The Diepenbrock Law Firm
BOARD OF DIRECTORS
Amparo Perez-Cook
Aztec Media, Inc.
Nick Montoya
Intel Corporation
Fernando Ortiz
Elevator Controls Corporation
Randall E. Reynoso
Placer Sierra Bank
John J. Rueda
Law Office of John J. Rueda
Ana Rojas
Opening Doors
Ophelia Riego
Riego Insurance Agency
Carolina Rojas-Gore
Univision 19 KUVS-TV
Robert Budiman
Newcastle Ventures LLC
PUBLISHER
Diana M. Borroel
Sacramento Hispanic
Chamber of Commerce
916.486.7700
EDITORIAL COMMITTEE CHAIR
Nahid Vassef
Prepaid Legal
916.628.1889
PRODUCTION MANAGER | EDITOR
Valentin Carrillo
ValTek Enterprises
916.968.7083
CONTRIBUTING WRITERS
Mike Garcia
916.541.6609
Karen McCord
Hill McCord Communications, LLC.
916.502.0268
SECTION WRITERS
Al Punto…To The Point
Norma Andrade
A.G. Edwards & Sons
916.927.4444
Counsel’s Corner
Lenor Y. Eicdican, ESQ
Mark E. Peterson
Diepenbrock Harrison
916.446.4469
Incorporating Etiquette
Izabelle Ponce Simmons
Madam Izabelle’s School of Etiquette
530.666.2424
¡QUE TAL!
Ruby Maciel
Sacramento Hispanic
Chamber of Commerce
916.486.7700
ADVISORY COMMITTEE
Norma Barajas
Texas Mexican Restaurant & Catering
916.443.2030
PROOF READING
Benjamin Slater
Bishop Powers Commercial Real Estate
916.290.9251
DESIGN & PRINTING
Kellie Melby
Commerce Printing Services
916.442.8100
DIGITAL PHOTOGRAPHY
Black Diamond Photo
Carlos Velasco
916.220.4005
ADVERTISING
Valentin Carrillo
ValTek Enterprises
916.968.7083
SBSC
CHAIRMAN OF THE BOARD
Sam Perez
Rodriguez, Perez, Delgado & Company LLP
MANAGEMENT/STAFF
Celia Cortez
Director of Programs/Events
Cassy Matu
Accountant
Ruby Maciel
Membership Services Coordinator
Maria
Carmen Meeks,
MCM
Consulting
EDITORIAL BOARD
Michele Valencia
Membership Sales Representative
Faviola Ramirez
Administrative Assistant
SACRAMENTO HISPANIC
CHAMBER OF COMMERCE
NEW LOCATION—Please update your records
1491 River Drive, Suite 101
Sacramento, CA 95815
Interested in submitting story ideas?
Send us an email at [email protected]
chair’s message
Amidst the challenges that were beset before us, we moved
on and rose above our problems taking on a positive direction
steadily. Let me take this opportune time to say that it is deeply
humbling and a great privilege for me to have served as Chairman of the Board for this year. Challenging as it may seem, I
must say that we can all look back on the proud past accomplishments of those who led before us, and it is a time to reflect and
celebrate our present achievements, as we all look forward to a
brighter future of tomorrow.
Membership Means Business is our slogan and our members
can attest how the SHCC opens doors for business opportunities. Our membership dynamically continues to grow. As early as
November 2005, we had gained 32 new members. Through the
concerted efforts of our Board of Directors, we expect over 800
active membership.
If we are to move forward and enhance our image, we must develop new ideas and approaches to further the objectives and
mission of our organization. Our organization must continually
grow to better serve and represent the needs of those who are
engaged in business, regardless of their size and stability.
Our scheduled quarterly Mixer/Business Expo combination launched
our first event on January 25, 2006 at the Hilton Arden West Hotel.
The well-attended and successful event made an impact to the business leaders and entrepreneurs of the community.
This year, we have added the Latino Real Estate Forum, spearheaded by Chair Elect Paul Galindo, as part of our ongoing educational and informational workshops to benefit members.
In addition to our existing collaboration with other business organizations, the SHCC was a co-sponsor of the California State
Chamber of Commerce on two occasions: President Vicente
Fox’s International Trade Breakfast Meeting and the Luncheon
Meeting with the Ambassador of Peru that was held in Sacramento last June and July 2006.
In keeping with the theme for this year “Negocios con Corazón”
(Businesses with Heart), the 34th Annual Business Awards and
Recognition Banquet was held at the Sacramento Convention
Center on February 25, 2006. A group of diverse individuals and
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S A C R A M E N T O
organizations were honored for their valuable achievements. This
successful event was attended by over a one thousand guests,
exceeding the previous year’s figures for both attendance and
revenue. Be that as it may, we tried to raise the bar even higher
for next year.
The chamber’s commitment to educational excellence began in
1996. On May 12, 2006, we awarded over 40 scholarships to
deserving students. In order to realize our commitment to higher
education, committee members have been actively involved for
many years in fundraising activities. Many donors have generously contributed this year and we look forward that you will continue to support this worthy cause. The proceeds of the 19th
JALAPEÑO Classic Golf Tournament will partly support the academic scholarship program for high school students aspiring for
higher education.
The insurmountable achievements of this chamber are directly
related to the unconditional commitment of past and current
board members, its staff, and its generous supporters.
In accepting the trust and the duties that most naturally come
with the office of a Chairman, I was ever mindful of the fact that
the members of our organization expected quality leadership for
which I dutifully fulfilled. With the combined efforts of our members and staff, we were able to stand the test of time by accomplishing the goals we set at the beginning of the year beyond the
standards, which made our Chamber one of the strongest and
fastest growing organizations serving the people in the business
industry.
Moreover, I would like to take this opportunity to express my
profound gratitude to our 2006 partners of distinction, corporate
and community supporters, board of directors, staff, members,
volunteers, Asian Chamber of Commerce, Black Chamber of
Commerce, and California Hispanic Chamber of Commerce for
making our year a resounding success. It is through the power
of shared partnership that we will all prosper and succeed in our
endeavors.
Sincerely your 2005/2006 Chairman of the Board,
Dr. Jose M. Ramirez, M.D.
H I S P A N I C
|
S E P T / O C T
our love is one of
paper and ink
322 north 12 th street
sacramento, ca 95814
t 916.442.8100
f 916.448.2727
www.commerceprinting.com
P U B L I C AT I O N S µ D I R E C TO R I E s µ d i r e c t m a i l µ M A N UA L S µ A N D M O R E
¡que tal!
chamber events
september-october
27th Annual Convention & Expo for the
California Hispanic Chambers of Commerce
Dates:
September 28th, 29th, & 30th, 2006
Location: Hyatt Regency
1209 L Street, Sacramento
Contact: California Hispanic Chambers
of Commerce
(916) 444-2221 | www.CAHCC.com
Spanish Speaking Business Networking Mixer
Host:
Washington Mutual
Date:
Wednesday, October 18, 2006
Time:
8:30am—10:30am
Location: Stockton Business Information Center
4990 Stockton Blvd.
Sacramento
Inaugural Latin Food &Music Festival
Date:
September 29, 2006
Time:
6:30-10:00pm
Cost:
$75
Location: California Museum of History,
Women & Arts
Latino Real Estate Forum
Date:
Thursday, October 19, 2006
Topic:
Appraisals
Time:
9:00am—11:00am
Location: 1401 Florin Road
For more information please contact
Yolanda Contreras at 916.736.1420
3rd Annual Multi Cultural Business Forum
Date:
October 5, 2006
Location: Sheraton Grand Hotel
1230 J Street
Sacramento
Contact: www.multiculturalbusinessforum.com
Business Networking Expo & Mixer
Host:
Hyatt Regency
Sacramento
Date:
October 25, 2006
Time:
6:00pm—8:00 pm
Location: 1209 L St.
Sacramento World Music and
Dance Festival—Prelude
Date:
October 25, 2006
Location: Memorial Auditorium
Sacramento
Time:
6:00 pm
Cost:
Evening Gala:
$150 / person
Contact: Gary R. Simon
916-808-7739
For more information on these and other community events please visit the Chamber web
site www.sachcc.org.
New Members — Nuevo Miembros
WELCOME — BIENVENIDOS
Michael P. Thomas
Accelerated HR
Solutions Group
3103 Schooner Dr.
Ste. 110
El Dorado Hills, CA 95762
(916) 384-8803
www.ahrsgroup.com
Julio Castro
Castro Property &
Commercial Insurance
Agency
2775 Cottage Way Ste. 32
Sacramento, CA 95825
(916) 482-9600
(916) 482-9611
www.castroins.com
Richard Casias
Delta Collaboration
Associates, Inc.
417 Mace Boulevard
Ste. J-284
Davis, CA 95618
(530) 758-8128
(800) 878-2125
Eric B. Aguilar
Golden Home Loans
8482 Mountain Bell Dr.
Elk Grove, CA 95624
(916) 743-7393
Norma Zesati
Irma’s Cleaning
9817 Summer Glen Way
Elk Grove, CA 95758
(916) 690-8981
Arturo Manzo Jr.
Keller Williams Realty
PO Box 813
Walnut Grove, CA 95690
(916) 806-8073
(916) 405-5701
Rosie Dirmeyer
Keller Williams Realty
8319 Sirocco Crt.
Elk Grove, CA 95758
(916) 204-7179
(916) 691-2251
Eric Guerra
Office of
Senator Gilbert Cedillo
7721 College Town Dr. #6
Sacramento, CA 95826
(916) 651-4327
(916) 327-8817
Luis E. Gutierrez
Solutions Services
11233 Sauk River Crt.
Rancho Cordova, CA 95670
(916) 494-2360
(916) 635-9744
Lisa Serna-Mayorga
St. Hope Public Schools
3400 Third Ave.
Sacramento, CA 95817
(916) 649-7900
(916) 452-7177
www.sthope.org
Jake Stewart
State Farm Insurance
10901 Folsom Blvd. Ste D
Rancho Cordova, CA 95670
(916) 852-8070
(916) 852-8071
www.statefarm.com
Pedro Carrillo
Urban Associates, Inc.
550 S. Hope St. #1765
Los Angeles, CA 90071
(213) 327-0858
(213) 236-9614
www.urbanassoc.com
Kathy Lopez
Wells Fargo Mortgage
3061 Cloudview Dr.
Sacramento, CA 95833
(916) 213-8638
(888) 799-9734
SACRAMENTO
HISPANIC
Klaudia Cataldo Gonzales
Executive Business
Maintenance
5931 Stanley Ave. Ste 6
Carmichael, CA 95608
(916) 484-3838
(916) 484-3854
www.ebm-franchise.com
Kathy Tescher
Franklin Boulevard
Business Association
2831 Fruitridge Rd. Ste E
Sacramento, CA 95820
(916) 455-2124
(916) 455-5712
Michael Bulnes
California Decorative
Concrete
4354 Town Center Blvd.,
#114-137
El Dorado Hills, CA 95762
(916) 220-6913
(916) 458-6442
www.cdcconcrete.com
Tiffany Marie L. Manlapid
FedEx Ground
8200 Elder Creek Rd.
Sacramento, CA 95758
(916) 388-2750
(916) 388-2753
CHAMBER
OF
COMMERCE
|
Mary Lewis
Lewis Deli Corner
951 Arden Way Ste. A
Sacramento, CA 95815
(916) 929-7444
(916) 929-7244
Andrew Martin
626 I St., Ste 705
Sacramento, CA 95814
(916) 442-4831
Alecia Chasten
MoneyTree Capital Group
5325 Elkhorn Blvd., Ste 281
Sacramento, CA 95842
(916) 344-6828
(916) 348-8593
www.moneytreecg.com
Alex Alcantar
News 10 ABC
400 Broadway
Sacramento, CA 95833
(916) 321-3225
(916) 441-3054
www.news10.net
Ana Velia Orozco
Arte y Mexicanerias
2661 Del Monte St.
West Sacramento, CA
95691
(916) 372-8441
(916) 374-8441
WWW.SACHCC.ORG
9
¡que tal!
Renewed Members Miembros Que Han Renovado
THANK YOU — MUCHAS GRACIAS! WE APPRECIATE YOUR CONTINUE D S U P P O RT — A P R E C I A M O S S U A P O Y O
Lucila Martinez
California Lottery
600 North 10th Street
Sacramento, CA 95814
(916) 323-3026
(916) 323-7087
www.calottery.com
Dr. A. Nick Gutierrez
Dr. A. Nick Gutiérrez,
M.P.H. & Associates
2615 Capitol Ave.
Sacramento, CA 95816
(916) 447-2020
(916) 447-2910
Mark Ruiz
McDonald’s
801 Riverside Ave. Ste. 206
Roseville, CA 95678
(916) 797-9350
(916) 797-9352
Ken Davidson
Office Depot
4720 Northgate Blvd.
Sacramento, CA 95834
(916) 569-5126
(866) 838-4840
Manny Fernandez
River City Development,
LLC
PO Box 642
Sacramento, CA 95812
(916) 224-3696
(916) 446-6539
www.rivercitydevelopment.net
David Dillman
United States Postal
Service of Sacramento
2000 Royal Oaks
Sacramento, CA 95799
(916) 373-8115
(916) 373-8726
www.usps.com
Tracy Bryan
Golden State
Donor Services
1760 Creekside Oaks Dr.
#160
Sacramento, CA 95833
(916) 567-1600
(916) 567-8300
www.dsds.org
Dora Ogunnaike
Home Loan Experts
990 Bay Terrace Dr.
Galt, CA 95632
(209) 747-9689
(916) 676-4847
Yolanda Colosio
La Terraza Mexican
Restaurant
1027 2nd St.
Old Sacramento, CA 95814
(916) 440-0874
(916) 440-0875
Brice Harris
Los Rios Community College
1919 Spanos Court
Sacramento, CA 95825
(916) 568-3021
(916) 568-3023
Ted Canty
County of Sacramento
4990 Stockton blvd.
Sacramento, CA 95820
(916) 875-3200
(916) 875-3302
[email protected]
Dawn Borgnis
American Heart Association
2007 O St.
Sacramento, CA 95814
(916) 446-6505
(916) 443-2865
www.americanheart.org
Lauren R. Hammond
City of Sacramento
915 I St., 5th Floor.
Sacramento, CA 95814
(916) 808-7005
(916) 264-7680
www.cityofsacramento.org
Wally Navarrette
State Farm Insurance &
Financial Services
4030 S. Land Park Dr. Ste D
Sacramento, CA 95822
(916) 454-5331
www.wallynavarrette.com
Carmela Castellano-Garcia
California Primary
Care Association
1215 K St., Ste 700
Sacramento, CA 95814
(916) 440-8170
(916) 440-8172
www.cpca.org
Roger S. Peterson
Megaphone
Communications
3090 Union Street
Rocklin, CA 95677
(916) 624-1894
www.sacramentowriters.com
Deborah Lowe–Muramoto
California Capital FDC
2000 O St., Ste. 250
Sacramento, CA 95814
(916) 442-1729
(916) 442-7852
www.cacapital.org
Kathleen Grace
Grace Consulting
1712 Tea Place
Davis, CA 95616
(530) 756-5269
http://consultingbygrace.com
Joe Esparza
All-Cal Insurance Agency
801 Riverside Ave. Ste. 105
Roseville, CA 95678
(916) 784-9070
(916) 784-0158
www.all-calinsurance.com
Carol A. Sanchez
Chevron Corporation
1201 K St., Ste. 1910
Sacramento, CA 95814
(916) 441-3638
(916) 441-5031
www.chevron.com
Richard Hernandez
Hyatt Regency Sacramento
1209 L St.
Sacramento, CA 95814
(916) 321-3588
(916) 321-3589
sacramento.hyatt.com
Gerardo V. Calvillo, Jr.
Intergrated Design Group
9700 Business Park Dr.
Ste 301
Sacramento, CA 95827
(916) 363-7222
(916) 363-0387
Roy M Perez
RM Perez & Associates
1215 K St, Ste 1900
Sacramento, CA 95814
(916) 552-2375
(916) 552-2324
Daniel A. Sofia
Calvine High School
8333 Vintage Park Dr.
Sacramento, CA 95828
(916) 689-7502
(916) 689-7546
Ricardo Granados
Merrill Lynch
228 La Purissima Way
Sacramento, CA 95819
(800) 677-6204
James Morante
PG&E
202 Cousteau Place Ste 150A
Davis, CA 95616
(530) 757-5202
www.pge.com
Eric Solis
Wachovia Securities, LLC
980 9th St, 25th Floor
Sacramento, CA 95814
(916) 491-6323
(916) 443-4789
www.wachoviasec.com
Mee Xiong
Waste Management
11931 Foundation Place #200
Gold River, CA 95670
(916) 294-4157
(916) 294-9735
Thank you for your referrals!
Gracias por sus referencias!
Nick Montoya
Michele Valencia
Yolanda Contreras
Andrea Rosa
Scott Short
Dr. Jose Ramirez
Brambilas Trucking
Phil Serna
Manuel Provendor
Diana Borroel
Nahid Vassef
Paul Galindo
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S A C R A M E N T O
H I S P A N I C
|
S E P T / O C T
AMBASSADOR OF THE MONTH
Brought to you by your Membership Committee
Sacramento Hispanic Business Magazine is proud to
present the SHCC Ambassador of the Month. Each
issue of Sacramento Hispanic will take a look at our
Ambassador Committee and select one Ambassador to highlight for their outstanding performance as
an Ambassador to the SHCC and the Community. In
this issue we will be highlighting Angela Herrera, a
bilingual Loan Consultant, with Capital Lending and
Investments, Inc.
Angela Herrera, born and raised in Sacramento,
California, was raised speaking Spanish at home
while simultaneously receiving an education in
English at St. Ignatius School. She then attended
Rio Americano High School, and continued her
education at the University of California, Davis.
Being that she came from a family of educators,
her education was always her number one priority.
She pursued a greater knowing and understanding of her culture through majoring in Spanish and
Latin American History. Her studies took her to
Granada, Spain and Cuzco, Peru, which furthered
her passion for educating the Latino community.
This emphasis on education transcended into
her career as a bilingual
loan consultant. Angela
firmly believes that education signifies empowerment, and that the
only way to strengthen
the Latino Community is
through knowledge and
unity. She has utilized
her family’s experience
as a motivation to advocate for Latinos, as well
as educate them on the homeowner experience.
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Angela works closely with the SHCC as an Ambassador and also serves as Secretary of the non-profit,
Latino Real Estate Forum, which educates industry
members on the issues facing Latinos in California.
Angela also works with SHCC Chair-Elect, Paul
Galindo on a weekly educational show called “Aprender a Crecer.”
SHCC MEMBER PRESS RELEASES
CONGRATULATIONS TO PARR CABINET
OUTLET for their ribbon cutting on Friday, July 7,
2006 at their location at 1020 Del Paso Rd., Ste
100 Sacramento, CA 95834
FROM LEFT TO RIGHT
RUBY MACIEL, JASON CLARK, JEFF COX, ANDY PENUNUNI, FABIO TESSA, ALBERT BELLOSO, GREG METTLER, RANDY KINNEY,
NICK GUERRERO, FRANCISCO DEL CASTILLO
CONGRATULATIONS TO NORMA ANDRADE
who will be transferring to the Beverly Hills office
of A.G. Edwards & Sons, Inc effective October 2,
2006. She has been a long standing member of
the SHCC as well as a writer for the Sacramento
Hispanic Business Magazine. We wish her the
best of luck.
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business section
creating stragtegies
to enhance your
business potential
BY TRULA M. LACALLE, PH.D.
Strategic planning is the most important step a business can
take to address the challenges it faces. Having a clearly developed strategy means having a tool for the business to develop its
competitive advantage within the environment. The strategic plan
should be based on a thorough analysis of foreseen or predicted
trends and scenarios of possible alternative futures, as well as
the analysis of internal and external data. The plan must be both
creative and critical. Since a well-prepared plan communicates a
coherent, unifying, and integrative pattern of visionary decisions
that guide daily operations, the strategic plan can be both a tool
for implementing changes within the organization and a catalyst for
potential investors.
BENEFITS OF THE STRATEGIC PLANNING PROCESS
Beyond the above-mentioned advantages, strategic planning provides the benefit of enhancing business growth by developing the
human potential of the organization’s leaders and its employees,
a benefit of strategic planning that is often overlooked. Putting
together a strategic plan and reviewing it on an annual basis is a
complex endeavor. Developing a strategic plan is a process that
can bring out the best thinking of the people in an organization because the process is qualitative and idea-driven. It integrates measurable data with human experiences, intuition, and ideas. It is the
planning process itself and its resultant impact on human potential
that is most valuable to the future strength of an organization.
Often the value of the strategic planning process goes unrecognized because of the belief that all that is needed in order to succeed is an excellent written plan. For example, a company may
hire an outside expert to analyze its industry and come up with
a strategic plan to be delivered to the executive team. While the
expert might be steering the executive team in the right direction,
12
S A C R A M E N T O
the executive team has no sense of pride in or complete commitment to the plan since team members did not fully take up the
challenge of gathering critical information, engaging employees
in a feedback loop, or making difficult future-oriented decisions.
Their over-reliance on the industry expert makes it far too easy
to shelve the plan they received and let it gather dust while they
continue business as usual.
LEADERSHIP AND MANAGEMENT
DEVELOPMENT OPPORTUNITY
Strategic planning works best when it leverages the benefits of the
planning process itself. In order to do this, the company CEO and
all executive team members shoulder full responsibility at every
stage of the strategic plan development. Since this is a weighty
and critical process, an executive team can reduce the burden of
its responsibility by hiring consultants who are industry experts, as
well as consultants who are professionals in strategic planning and
who will coordinate and facilitate the planning process. Industry
experts are incorporated into the process of information gathering,
analysis, questioning the data, and offering advice and opinions.
Professional strategic planning facilitators take an approach that
does not require that they be industry experts in order to provide
valuable assistance. Their role is to ensure that meeting agendas
are appropriate, keep the planning process on task and organized,
facilitate meetings and information gathering so that all voices are
fairly heard, and maintain records of the decisions made.
When the process of strategic planning is successful, leaders
flourish. In a well-orchestrated strategic planning process, leaders are given leadership and learning opportunities they might
not otherwise have. Within the framework of an optimal planning
process, they are able to create, clarify, and communicate their
H I S P A N I C
|
S E P T / O C T
Concrete Specialist
overall vision for the organization. They hone their leadership skills by
incorporating their executive team’s knowledge and ideas, along with
the opinions of a range of professional external experts and internal
advisors who contribute to the gathering of essential data. This orchestrated planning environment allows leaders to toss about ideas,
test hypotheses, be provocative within the safe parameters of brainstorming, and participate in a way in which not everyone is looking to
them for all the right answers.
Strategic planning creates an environment that stimulates managers
and supervisors to think and focuses them on the path ahead. Managers and supervisors are in a better position to provide ideas and solutions when they know the organizational vision. Once a strategic plan
is in place, they are better able to see that departmental decisions
must fold neatly into the big picture. With a clear plan for the future,
they are able to achieve a long-term sustainable advantage in each
of the company’s business practices by responding appropriately to
the opportunities and threats in the company’s environment, because
they understand the strengths and weaknesses of the organization.
They engage in continuous learning as they problem-solve ways to
reach objectives stated in the strategic plan. A solutions-seeking attitude among managers and supervisors spreads to employees, and
the organization, as a whole, becomes a learning organization.
POSITIVE IMPACT ON
EMPLOYEES AND CORPORATE CULTURE
Strategic planning creates a more positive corporate culture when
employees know that strategic, long-term planning is taking place and
that the process is inclusive of many sources, including information
that employees provide. The process allows for a dialogue among
the stakeholders that improves understanding of the organization’s
vision. The process fosters employees’ belief in the strategic plan
and a sense of belonging to the organization as a whole. With a strategic plan in place, employees have a greater sense of security and
trust, even though, for various reasons, they may not be privy to all
contents of the plan. As a result of the planning process, employees
have a better alignment with organizational values and goals. The bottom line is that employees want to be assured that their leaders have
thought carefully about where the company is going and why it is
going there.
A well-devised strategic planning process supports the development
of a corporate culture that motivates employees. Most employees
want to feel they are part of meaningful work, part of something bigger than themselves, and that they are participants in making a dream
come true. Employees are more motivated when goals are clear,
within reach, interesting, and maybe even exciting. When the work is
difficult and times are tough, bridging the gap between today’s reality
and the organization’s intent for the future is critical. Employees need
to know that the company has a plan to deal with current difficulties
and that they are an integral part of the company being able to fulfill
its plan. Every time the company succeeds in achieving intended objectives, employees realize that the long-term vision will become a
reality—and they want to stick around to see it happen.
TRULA M. LACALLE, PH.D. is President, Bella International, Inc. an organizational development and management
firm. Ms. LaCalle also serves as a Board of Director for the
SHCC. For more please visit www.bellaii.com or call (888)
522-2553.
Professional and Quality work
you can Depend on!
We specialize in all types of concrete finishes,
colors, patterns, patio, pool decks, driveways,
foundation, slab, and custom design work.
Visit our website to see our work
www.kandcalwaysconcrete.com
Office: 916.752.6676
Fax: 916.331.5381
Email: [email protected]
Lic. 845977
A Special Thanks to the
Sponsors of the
Inaugural
Latin Food &
Music Festival
“Latin Food for the Soul & Music for the Heart”
See you there
September 29, 2006
VIP Reception: 5:30pm - 6:30pm
Festival: 6:30pm - 10:00pm
To take place at the
Tickets:
California Museum
For History, Women, & The Arts
$75 in Advance
$100 at the Door
1020 “O” Street • Sacramento, CA 95814
Friday, September 29, 2006
Register online at http://musicfestival.sachcc.org
or call the SHCC at 916.486.7700 for more information.
Presented by:
Sponsored by:
Join us for the
27th Annual State Convention & Business Expo
September 28-30, 2006 • Sacramento, California
“Building Business Capital”
For more info visit www.cahcc.com or call 916.444.2221
SACRAMENTO
HISPANIC
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13
business section
employment law:
resonable
accomodations
and disabled workers
Recently, I was at a party having a good
time, when my best friend turned to her
boss and said, “You know, Andrea is an
attorney who specializes in employment
law. Maybe you should ask her what to do
with that new employee?”
Her boss turned sheepishly towards
me and proceeded to tell me that the
company had just hired a disabled person
in a wheelchair for an accountant position.
She immediately stated that she had some
doubts he could do the job in his condition
because he would not be able to pick up
boxes. I gave her my business card and
told her to call me Monday morning, when
I would be in the right state of mind to
answer the question. Unfortunately, I did
not hear from the individual from the party.
Had she called, I would have advised her
Do you have an employment law question?
If so e-mail your questions/comments to
the Editor at [email protected].
14
about the employer’s responsibility to
provide a reasonable accommodation, if
requested by the employee. I sure hope
the company has a knowledgeable human
resources person or an attorney that can
properly guide them on the issue; these
legal issues are not easy.
Over the years, I have trained EEO officers,
human resources personnel, return to work
coordinators, CEOs, business owners
and many others on how not to rely on
prejudice and stereotypes when making
hiring and firing decisions concerning the
disabled. Inevitably, at these trainings I hear
all sorts of excuses why a certain disabled
candidate is wrong for the job.
For example, if the person is a wheelchair
user, most decision makers believe he
or she will be too much of a problem, or
the accommodations will be too costly.
Likewise, if the candidate is dyslexic,
employers believe he would have problems
with email, would not grasp complex
ideas, and will depend on others.
S A C R A M E N T O
H I S P A N I C
|
S E P T / O C T
BY ANDREA ROSA, ESQ.
Federal and state laws make it easier for
disabled workers to be in the workforce
by requiring employers to change their
attitudes and eliminate stereotypes in
deciding who to hire.
HOW ABOUT YOU?
DO YOU KNOW WHAT THE LAW
REQUIRES OF EMPLOYERS?
When it comes to applicants and
employees with disabilities, California law
requires two things of employers:
1. Employers must provide a reasonable
accommodation to those job applicants
and employees who, because of their
disability, are unable to perform the
essential functions of their job.
2. Employers must engage in a timely,
good faith interactive process with job
applicants or employees in need of a
reasonable accommodation.
business section
WHAT IS A REASONABLE ACCOMMODATION?
If a person with a disability applies for a job with your company and she/he
can perform all of the essential functions of the job, except for those that the
disability prevents her from performing, the state disability laws require that
you provide her with a reasonable accommodation. The accommodation is
an adjustment or modification provided by you to allow her to enjoy equal
employment opportunities as individuals without disabilities.
Not all people with disabilities (or even all people with the same disability)
will require the same accommodation. Some examples of reasonable
accommodations include:
• a deaf applicant may need a sign language interpreter during the job
interview
• an employee with diabetes may need regularly scheduled breaks
during the workday to eat properly and monitor blood sugar and
insulin levels
• a blind employee may need someone to read information posted on a
bulletin board
WHAT IS THE INTERACTIVE PROCESS?
Once a job applicant or employee requests a reasonable accommodation,
employers must engage in a timely, good faith interactive process.
California incorporates the guidelines developed by the Equal Employment
Opportunity Commission in defining an “interactive process”.
The guidelines include talking to the individual to find out what are his/
her job-related limitations and how a reasonable accommodation can
help them do their jobs. Then the employer must identify potential
accommodations and assess their effectiveness.
An employer should never ignore a request for an accommodation.
You should immediately acknowledge the request and get back to the
employee within a reasonable amount of time.
JOSE M. RAMIREZ, M.D.
“We are a Family
Medical Clinic
dedicated to
meeting the needs
of our under served
community.”
WHAT IS A DISABILITY?
Before an applicant or employee is accommodated, he or she must
establish that they have a disability as defined under the law. However,
many employers choose to make any reasonable accommodation for an
employee with an accommodation request. The purpose for this may
be because of the difficulty of determining whether a medical condition
meets the criteria of a disability according to the law. In addition, it’s just
good employee relations and shows that an employer cares to make
accommodations for employees with medical issues. Making overall,
general accommodations for medical problems also shows proof of
an employer’s attempt to comply with the law, in case a decision is
ever challenged. Of course, by doing this, employers may be setting
themselves up for accommodating anyone with medical problems and
not just disabilities.
Board Certified Family Practice
Licensed Civil Surgeon
Immigration Physicals and
Medical Services
ANDREA ROSA, is an attorney and the founder and principal manager of The Rosa Law Group. She has over 20 years experience
as an attorney counseling employers and employees in all areas
of labor and employment law, conducting neutral workplace investigations and training in the areas of sexual harassment, disability
and other forms of discrimination. If you have legal questions regarding disability discrimination and accommodating a person with
a disability, call (916) 449-9681 for a free 30-minute consultation
or visit her web site at www.therosalawgroup.com.
SACRAMENTO
HISPANIC
7600 Hospital Drive, Suite H
Sacramento, CA 95823
Phone: 916.689.6160
Fax: 916.689.3711
Visit us online at
www.immigrationexam.com
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www.rggincorporated.com
Call today to speak with an Insurance or Real Estate Professional!
Se Habla Español
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Rachel Gonzales Garcia
President/CEO
2755 Cottage Way #19-20
Sacramento, CA 95825
Direct: (916) 275-7827
Office: (916) 489-8141
Fax: (916) 489-8137
[email protected]
Lic# 0E14631, #01383692
SACRAMENTO HISPANIC CHAMBER OF COMMERCE
Proud Sponsor of the
ANNUAL JALAPEÑO
CLASSIC GOLF TOURNAMENT
“FROM YOUR FRIENDS AT CAPITAL LENDING &
INVESTMENTS CONGRATES ON ANOTHER GREAT
TOURNAMENT!”
8299 Florin Road, Ste 100
P. 916.386.6001
F. 916.386.1059
A VALTEKE.COM DESIGN
Sacramento CA 95828
¡que tal!
the
JALAPEÑO
classic golf
tournament:
combining golf and giving for 19 years
BY KAREN MCCORD
Nineteen years ago—in 1988—the Sacramento Hispanic Chamber of
Commerce (SHCC) organized the first JALAPEÑO Classic Golf Tournament. Today, this has become one of Northern California’s premier golf
tournaments. However, this event has a much larger goal than simply a day
of fun on the green. Supporters and sponsors of the JALAPEÑO Classic
raise funds for chamber operations and for scholarships to help encourage
Hispanic youth to maximize their potential by furthering their education. The
SHCC Mayor Joe Serna Jr. Scholarship Program is the principal benefactor of the proceeds from the JALAPEÑO Classic which raises thousands
of dollars each year.
TOURNAMENT
SPONSOR
Johnnie’s Body Shop
SILVER SPONSORS
Wells Fargo
Griselda’s Catering
US Bank
Washington Mutual
Galindo Communications
Roseville Toyota
Merril Lynch
Jose Ramirez, MD
Martel Medical Eye Center
SMALL BUSINESS
SPONSORS
MGT of America, Inc
Enterprise Rent A Car
Bimbo Bakeries USA
GOLF CART PLACKARD
SPONSOR
Comcast
For over 19 years, the JALAPEÑO Classic has provided an opportunity
for Hispanic business leaders and corporate sponsors to develop potential
and long-term business relationships while enjoying a favorite activity. This
year’s event, held August 25, at the Lincoln Hills Golf Club was no exception. The day began with a delicious Pozole breakfast courtesy of Griselda’s
Catering, followed by a shotgun start at 7:30 a.m. Every golfer received a
shirt, a tee bag, a delicious gourmet lunch plus the chance to participate in a
raffle with great prizes, a silent auction, even a chance to win a vacation get
a way that included airfare! Radio station V101.1 broadcast the excitement
live from the golf course.
When asked what she enjoyed about the tournament, Norma Barajas of
Texas Mexican Restaurant and Catering, said that it’s being with “great
company in a relaxed atmosphere that allows you to go beyond friendship
to business networking.” Robert Martinez, Vice President of the Latino
Junior Golf Association, agrees and said that “Any day golfing is a good
day!” He is also impressed by the “excellent support that the tournament
provides.” Robert brings young people to the tournament because he feels
that “golf teaches life skills for school and eventually college.”
SACRAMENTO
HISPANIC
CHAMBER
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19
There were also a plenty of volunteers who helped the SHCC
staff keep the day running smoothly. Cecily Dussell, 15 ½years old, has volunteered every year for the past three years.
Formerly a member of the Latino Junior Golf Association, Cecily says that she has “fun helping with the Power Drive and
Prize Hole contests and meeting everyone.”
After the fun on the green was complete, it was time for the
luncheon, raffle and silent auction and special presentations.
Paul Galindo emceed the luncheon and kept the good mood of
the audience with his warmth and sense of humor.
During the luncheon, SHCC President/CEO Diana Borroel presented a check for $9,735.00 to St. Joseph’s. Principal Patricia Peterson and Sister Aster accepted the gift on behalf of
the school and in their appreciative remarks said” This will go
a long way towards helping those who could not otherwise afford a quality education.” Dr. Ramirez thanked them for being
an “educational entity that is educating the entire community.
We are honored to present this money.”
During the luncheon, Dr. Ramirez spoke to the audience about
how their contributions are going toward education. He also
said that he was deeply touched and grateful for the support
shown to this cause. “We need an educated workforce so that
we don’t lag behind.” He thanked the tournament sponsors,
SHCC President Diana Borroel and the SHCC staff for all of
their efforts to make the event a success.
Paul Galindo, Chair of the JALAPEÑO Committee, thanked
and introduced tournament sponsor Charlie Ramirez, owner of
Johnnie’s Body Shop and his daughter Monica for their support. Next Diana Borroel thanked everyone for their support
whether they sponsored a booth, a foursome or volunteered
their help. She also thanked the SHCC staff—Celia Cortez,
Ruby Maciel, Mary Carmen Martinez and Faviola Ramirez for
their hard work. In an expression of appreciation, Diana presented a check to the Latino Junior Golfers Association for all
the organization does for young people in the community.
After these presentations, Charlie Ramirez and his daughter Monica drew names for the raffle prizes like golf bags, even a trip to
Hawaii! Themed baskets with items from Music Circus tickets to
nuts were up for bid in the silent. There was even an autographed
jersey from Francisco Garcia of the Sacramento Kings.
Several Mayor Joe Serna, Jr. scholarship recipients volunteered their time at the event. Second year scholarship recipient Alex Cardenas was:”excited to see everyone and grateful
to receive the scholarship for a 2nd year.” “It’s great to see all
of the support for students,” he said. This award is helping
Alex in his second year of pursuing a degree in Business/Communications. First year scholarship recipient Karen Angel was
also impressed, saying “I didn’t realize there were so many
people involved—it’s awesome!” Another first year scholarship recipient, Cassandra Noriega, was glad to part of this “interesting new experience.”
This event was also an opportunity for the people who so generously support education to meet some of the students who
are able to pursue their educational goals because of their help.
SHCC President/CEO Diana Borroel sums it up perfectly, “A
person has more focus on the golf course when the end result leads to a path of success for a student.” The JALAPEÑO
Classic Golf Tournament continues to be a perfect combination
of good times and good will.
KAREN MCCORD is the owner of Hill McCord Communications, LLC.
Services include creating, writing, editing and designing both web and
print-based marketing and business collateral. For more information,
please contact her at [email protected] or at 916.502.0268.
PHOTOS TAKEN BY: BLACK DIAMOND PHOTO THE OFFICIAL EVENT PHOTOGRAPHER OF THE 19TH ANNUAL JALAPEÑO CLASSIC GOLF TOURNAMENT
20
S A C R A M E N T O
H I S P A N I C
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S E P T / O C T
TEE SPONSORS
CA State Lottery
Kaiser
Martel Eye Medical
Southwest Airlines
State Farm Insurance
SureWest
Western Health Advantage
Elevator Controls
Sacramento Business Journal
Ray Morgan Company
SIA Professionals
PG&E
SPECIAL
CONTRIBUTORS
Barton Beers
Black Diamond Photo
Griselda’s Catering
Interactive Golf Games
Proper Magazine
Signature Press
Univision 19 & Telefutura 64
V101.1
ValTek Enterprises
SIA Professional Services
Commerce Printing
BOOTH SPONSORS
Macias Gini
Prudential CA Realty
TEE BAG & RAFFLE
DONORS
Altas
Bustos Media
CA State Fair
Cache Creek Casino Resort
Capital Lending & Investments
Discover California
Disneyland Resort
Ernesto’s
Great America
Harrah’s Lake Tahoe
Kaiser
Kraft Real Estate
Lee’s Collision Repair
Lincoln Hills Golf Club
Macias Gini
Maloof Entertainmen
Metro PCS
Pepsi
Oakland Raiders
Sacramento Zoo
San Francisco 49ers
Sierra Central
Six Flags Marine World
State Farm Insurance
Travis Credit Union
Washington Mutual
Wells Fargo
Zocalo’s
SACRAMENTO
HISPANIC
CHAMBER
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21
22
S A C R A M E N T O
H I S P A N I C
|
S E P T / O C T
PROVEN LEADERSHIP, PROVEN LEGAL RESULTS.
Representing Clients Since 1988 in:
• Business Structures and Negotiations
• Access to Capital/Venture Capital and Financing
• Employment Matters
• Litigation
Chair, California Hispanic Chamber of Commerce
2001 - 2005
Sacramento Hispanic Chamber of Commerce “Business Woman of the Year”
1999, 2005
MELINDA GUZMAN
A QUOTE FROM A CLIENT:
“Aggressive, enthusiastic,
prepared approach”
California Real Estate Broker, License No. 01517816
Attorney License in California and Washington, D.C.
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916.448.0448
[email protected]
www.gfsacto.com
A VALTEKE.COM DESIGN
General Counsel , United States Hispanic Chamber of Commerce
2004 - present
special features
community
partnership is key
At Intel Corporation, we succeed in ways that honor our values
by respecting individuals, communities and the planet. Our standing as a responsible corporate citizen is important to us, and we
employ systems processes and people to manage it. We make energy efficient products to not only meet customer needs, but also
because they can reduce our environmental footprint. We make
promoting education a priority not only because it is the key to a
better, more capable world, but also because the success of our
company depends upon informed consumers and educated workforce. And we help build stronger communities around the world
not only because it is our responsibility. But also because it helps
our employees take pride in Intel an in their communities.
One of our key corporate values, displayed on Intel posters and
employee badges all over the world, is to be “an asset to our
communities worldwide.” Intel employees contribute thousands of
volunteer hours each year through the “Intel Involved” program in
support of local education, community service projects and environmental programs. In 2005 Intel employees contributed more
than 56,000 hours of volunteer time in the Sacramento regional
community. Through Intel Involved, more than 2,000 Folsom based
employees (more than 35% of its campus population) volunteered
for a variety of regional education, charity and community activities.
Intel Involved features several key programs, including the Volunteer matching Grant Program. This effort involves Intel employees
who volunteer at regional schools, for every 20 hours an employee volunteers, Intel contributes $200 to the school. In 2005 Intel
contributed more that $525,000 to Sacramento area schools.
24
S A C R A M E N T O
Intel Involved is also responsible for managing Intel’s annual Community Giving Campaign with the United Way. In 2005, Intel was the
regions’ largest private company donor to the United Way California Capital Region campaign with $1.6 million in contributions.
Intel Involved Sacramento Area Highlights:
• More than 17,000 pounds of food donated to the Sacramento
Food Bank for the Thanksgiving Food Drive. 5,000+ pounds donated in spring food drive.
• Adopt 125+ families during the holiday Adopt a Family program
through Salvation Army
• 400+ backpacks filled with supplies donated on the 1st day of
school to a local elementary school yearly.
• Employees volunteer at: National Engineers Week (teaching engineering lessons at local schools), Rebuilding Together
Day (rebuilding Sacramento area homes), Junior Achievement
(teaching lessons to local school students), the Business of
Reading—School Program (volunteers read to students), PC
Pals e-mail mentoring program, plus dozens of other activities
throughout the year.
Intel contributes more than $500,000 yearly in grants to area
schools in an effort to fuel science and technology programs.
Grant winners include Sacramento City Unified, Folsom Cordova
Unified and Grant Union High School.
Intel is proud to be an active community leader on so many
fronts and looks forward to continuing to serve in this role for
years to come.
H I S P A N I C
|
S E P T / O C T
special features
maria
padilla–angel:
supporting education
through macy’s community
shopping day
A very interesting woman who lends a spirited amount of
encouragement to Latinas is right here in our own backyard. As
a Vice President/General Manager of Macy’s Downtown Plaza,
Maria Padilla-Angel is a very successful Latina in management at
Macy’s. Ms. Padilla-Angel attributes her success to being mentored
by many in her life: her father, Jesus Padilla; older brother, (now
deceased) Martin Padilla and her boss, Jack Chestnut, who has
mentored her professionally over the years.
Being a first generation Mexican-American, Ms. Padilla-Angel
learned the value of hard work as a child while working the citrus
fields and having to awaken at 5:00 a.m. during the summer.
However, because education was an important priority in her
family, she pursued and received a B.A. degree in Marketing/
Accounting from California State University, Sacramento. She
applied her education in the retail sector working for Macy’s the
past 20 years and is now Vice President/General Manager. As a
wife and mother of two children—Alexis and Julian—Ms. PadillaAngel knows the importance that mentoring and education have
on the community. She hopes to support more Hispanics with
career advancement with Macy’s..
everything at Macy’s. In addition, shoppers will enjoy a day of food
and beverage samples, promotional gifts and the opportunity to
win a $1,000 shopping spree! Participating organizations will
receive 100% of the proceeds—all we have to do is sell the tickets
at $10.00 each! This is a great opportunity for the Sacramento
Hispanic Chamber of Commerce and the Education Scholarship
Committee to raise needed funds for our community scholars. If
we each buy a ticket and sell some to our amigos, familia, or even
a stranger; we could raise $10,000 or more and provide 10 more
scholarships to deserving students. REMEMBER THE GOAL IS
1,000 TICKETS TO BE SOLD. If you can help, please contact
Ruby Maciel at 916-486-7700 or email [email protected].
Because Macy’s is committed to the serving the Sacramento
community, the store will host a Community Shopping Day on
October 26, 2006 at Macy’s Downtown Plaza. The purpose of
this Community Shopping Day is to raise money for local nonprofit organizations through the sale of $10.00 tickets. Each ticket
entitles the bearer to an exclusive 15 to 20% discount on almost
Please join us on October 26, 2006 at Macy’s Downtown Plaza for
the Community Shopping Day. Fashion with Compassion!
Sincerely,
26
S A C R A M E N T O
Noreen A. Diaz
Chair of the SHCC Education Committee
H I S P A N I C
|
S E P T / O C T
special features
nick
montoya
chamber board member
helping many get projects
unstuck and back on track
New book presents the power of his trademark ‘Magic Megaphone’ process
BY MIKE GARCIA
When a company or group gets stuck trying to come up with an important project
plan, a consultant is often hired at a cost
of several thousand dollars. If it decides
to plod through the process itself, the
company or group may end up with a mission statement several paragraphs long
that takes forever to finalize or a project
plan that is less than optimum.
“It’s not easy being a project manager in
today’s corporate world,” said Nick Montoya, Director of the Folsom Excellence
Program at Intel Corporation and a member of the Sacramento Hispanic Chamber
of Commerce’s Board of Directors.
A process developed by
Montoya (which he has written about in partnership with
Rocklin business writer Roger
S. Peterson) called the “Magic
Megaphone” can help get projects
“unstuck” in only one hour.
Montoya, who is the first person in his
family to graduate from college, spent
three years in Japan and one year in Malaysia practicing the principles taught in
The Magic Megaphone. He said it was
15 years ago that he developed the
“magic megaphone” process.
28
S A C R A M E N T O
H I S P A N I C
|
S E P T / O C T
Montoya said the process helps people
understand the basics of what will help
carry their project through to completion or help their products sell. The book
by Montoya and Peterson is titled THE
MAGIC MEGAPHONE: how to get your
projects unstuck and back on track in
under 60 minutes.
The Magic Megaphone consists of five
simple steps (making up the letters of
the word “magic”):
• Motivate and inspire your team
• Accelerate project success
• Get everyone on the same page
• Identify key targets and stakeholders
• Create a mission that is simple and direct
During his 25 years at Intel, Montoya has
conducted more than 200 Magic Megaphone sessions with colleagues. He has
also shared the process with many other
businesses and organizations.
“There was always a lot of interest in the
program, and it really has started to pick up
over the last two years,” said Montoya.
Peterson said that he was hired at Intel
four years ago and witnessed Montoya
give a presentation on the Magic Megaphone process.
“I said to him, ‘Nick, this is an awesome
process! I think you should do a book on
this,’” said Peterson.
So Montoya and Peterson collaborated
to bring the Magic Megaphone process
to as many people as possible and get
the book written and published. They
said the principles taught in the book can
be applied by anyone, for both business
and personal projects.
“The case studies and examples in our
book can be applied by project managers, anyone involved in business projects
or who has a business goal,” said Montoya. “It can be for big or small organizations, big or small projects. The Magic
Megaphone applies to any goal or any
project in any walk of life.”
“It is not limited to any specific audience
and is for everybody,” said Peterson.
Montoya said he and Peterson are expanding the scope of the Magic Megaphone to include religious leaders, lawyers, coaches, public relations professionals and Latino business owners,
among others.
The Sacramento Hispanic Chamber of
Commerce used the Magic Megaphone
to help manage membership sales and
services, breaking all membership records. As a result, Montoya is in demand
to share the Magic Megaphone for every
chamber initiative, event and project.
“By applying the Magic Megaphone process, you can relieve that stress and
frustration of being stuck and get back
on track,” said Montoya. “In the book we
have beautiful examples to help people
get ‘unstuck.’”
Montoya said that the initial publishing
run, beginning September 25, will be
2,500 copies of The Magic Megaphone.
The 128-page book is available exclusively on the Megaphone Publishing web-
site at www.magicmegaphone.com, and
will soon be available on amazon.com. In
the future it should also be available at
major bookstores like Borders, Barnes &
Noble and Waldenbooks, said Montoya.
The cost for the book is $21.95.
Montoya and Peterson formed a company, Megaphone Communications, which
houses the publishing for future Magic
Megaphone books and where one can
find consulting, coaching and seminar
services.
Montoya and Peterson are planning a
book signing event to benefit the Sacramento Hispanic Chamber of Commerce’s
annual scholarship fund. It is set for 6
p.m. on Friday, October 13 at Cantina
del Rio, 106 J Street in Old Sacramento. Montoya’s daughter, Giana, a professional Salsa dancer, will perform at
the event. Ten percent of the book sales
that night will go toward the Chamber’s
scholarship fund.
Montoya is serving his third year of a
three-year term on the Board of Directors for the Sacramento Hispanic Chamber of Commerce. He has been married
to his wife, Cathy, for 23 years and they
are very proud of their three daughters:
Giana, 21, Elisa, 17, and Lia, 15. Montoya enjoys Latin dancing and one of his
many interests is Paso Fino horses.
Book Signing to benefit the SHCC
Mayor Joe Serna, Jr. Scholarship Program. 10% of Books sales at this event
will be donated the SHCC Education
Committee. Come support your fellow member and our SHCC Education
Committee.
Cantina Del Rio, 106 J Street
Old Sacramento, CA
October 13, 2006 | Starts at 6pm
Bring the family and enjoy an evening
out at Cantina Del Rio
MIKE GARCIA is a contributing writer for Sacramento Hispanic. He can be contacted at
[email protected]
(916) 541-6609.
Book price is 21.95 plus tax.
SACRAMENTO
HISPANIC
CHAMBER
OF
COMMERCE
|
WWW.SACHCC.ORG
29
special features
IZABELLE PONCE SIMMONS
Business Meetings:
Role of the Chairman and Participants
We as Hispanic-Americans doing business with Latinos from
In deciding whom to invite, the size of the meeting depends on
south of the border and with Americans (Anglo-Saxons) must
the purpose, so use the two-step process. First, put down the
always remember the rules of etiquette when it comes to
names of those whose jobs or responsibilities could be affected
punctuality and timeliness.
by the meeting as well as those who will make important contributions. Then, review the list and see whose name you can elim-
We are known for being late and even joke about M.S.T.
inate. But remember that if you invite most of the department
(Mexican Standard Time). But when doing business, remem-
heads, you should invite them all. Be sensitive to hierarchy. Do
ber that the American culture and American businessmen are
not invite a subordinate and fail to invite the department head.
very much on time. Which brings me to our present business
Or you can call for two meetings and invite half one time and the
etiquette lesson on Meetings, the Role of the Chairman, the
other half the next.
Agenda and the Role of the Participant.
At many board meetings, seats are assigned and name cards are
First and foremost the meeting should have a goal. Whether
placed on the table before the meeting begins. Smaller informal
it be to communicate information, brainstorm, set policy or
meetings will not have name cards. Remain standing and do not
train new personnel. The Chairman is the person who is re-
sit down until the Chairman directs you to sit. The seat to the
sponsible for running the meeting, drawing up the agenda
right of the Chairman is for his closest ally or “right-hand man.”
and deciding who to invite. The Chairman introduces the
The seat to the left, centuries ago, was saved for the king’s
participants to one another, makes sure the meeting runs
adversary. This assured that the king had control of his enemy’s
smoothly, plays diplomat, lets everyone have a chance to
sword hand. So the seats closest to the Chairman are still to
speak and breaks every two hours if the meeting runs long
this day considered the most important seats in the house.
to give participants an opportunity to use the restroom, get
fresh coffee, etc.
Participants should not be late and should do their homework
before arriving. Leave on time, get directions off MapQuest, call
The Agenda is set in the order of most important business
the secretary beforehand to ask for clarification on the direc-
first. If for some reason the meeting runs long, the least im-
tions, make sure you have cash for parking and gas up the night
portant items are postponed till the next meeting. The Agen-
before. A good Chairman will call on younger, inexperienced
da should be distributed well in advance of the meeting so
participants for fresh ideas and their input. If you are a newer
that participants can do their homework and offer ideas or
member and uninformed, it is better to listen and not speak up
solutions to the business at hand.
unless called on.
30
S A C R A M E N T O
H I S P A N I C
|
S E P T / O C T
We are known for being
late and even joke about
M.S.T. (Mexican Standard
Time). But when doing
business, remember that
the American culture is
very on time.
How to shine at a meeting:
ü Prepare thoroughly.
ü Be on time. (No more than five minutes late.)
ü Stand until asked to sit.
ü If you’re not introduced to others by the Chairman, introduce yourself.
ü If you are a new employee, listen to others before speaking.
ü Volunteer when you have a contribution to make.
ü Phrase your ideas as recommendations, not orders.
ü If you must disagree, do so diplomatically.
ü Don’t be afraid to be wrong. No one is right all the time.
ü Work with the group toward a solution.
ü Look at others when they are speaking and not down
at the table. (In some cultures, eye contact is considered
disrespectful, so do your international business etiquette
homework.)
ü Never let boredom show. (Don’t slump, yawn, fidget or
play with coins, food, your hair or cell phone.)
ü If it was a helpful meeting, let the Chairman know.
SACRAMENTO
HISPANIC
CHAMBER
OF
COMMERCE
|
WWW.SACHCC.ORG
31
al punto...to the point...
consider a
401[k] plan
for your business
In the past, employers traditionally offered “defined-benefit” plans for their employees—otherwise known as pensions—to help provide for
their needs after they stopped working. However, as times have changed, many employers are
now offering a different type of program that focuses on a defined contribution, with the 401(k)
leading the way as the most popular version.
While many large corporations have embraced
the growth of the 401(k) movement, small business owners sometimes mistakenly assume
this type of arrangement won’t be suitable for
the needs of their closely held business. However, these plans can indeed be beneficial for
these owners and their employees.
By way of background, employees defer a portion of their salary into a 401(k) plan on a pretax
basis to help fund their retirement. In addition
to employee funds, business owners can also
make contributions to these savings vehicles,
and they are considered a tax-deductible business expense. These contributions can be
made as a match to employee contributions, as
a discretionary profit sharing contribution, or a
combination of the two.
When considering 401(k) options for your business, there are two primary types—the traditional 401(k), and another known as a safe harbor 401(k). Before we go further and look at
the difference between the two variations, it’s
worth noting that, as of the beginning of 2006,
some plans have also begun offering the ability to make salary deferral contributions on an
after-tax basis—known as a Roth contribution.
B Y: N O R M A A N D R A D E
This is a provision that can be added to any
401(k), however, and should not be viewed as
a third plan option.
Administering a traditional 401(k) requires you
to perform what’s known as nondiscrimination
testing on an annual basis. What this boils down
to is a pair of tests that must be performed to
make sure that both the amounts deferred by
employees and the employer matching or profit
sharing contributions to the plan do not discriminate in favor of business owners and other
highly compensated employees. If not enough
employees participate in their 401(k), contributions by owners and other executives to their
own plans can be limited by these tests.
The safe harbor 401(k), on the other hand,
eliminates discrimination testing. This arrangement allows highly compensated employees to
maximize their salary deferral contributions—up
to $15,000 per individual in 2006—regardless
of the participation levels of other employees.
After you’ve had a chance to review all the
details, choosing a retirement savings plan for
your company is only half the battle. With a program in place, it’s important to make your employees aware of it and encourage their participation. Unfortunately, for a variety of reasons,
many employees choose not to participate in
a 401(k). Some hindrances include not understanding plan benefits or investments, or even
just the fear of being able to meet everyday living expenses on a smaller paycheck.
SACRAMENTO
HISPANIC
CHAMBER
OF
One way to increase participation is to hold employee meetings on the subject. These meetings
are most effective when structured as part of an
enrollment campaign. Following are a few key elements to consider for a successful campaign.
For starters, you should schedule your campaign to coincide with annual raise or bonus
time. This gives employees a timely reminder
just when they have the funds they may need to
contribute. In addition, you can hold educational
meetings during working hours and make attendance mandatory by requiring employees to
sign in. You should make sure to keep meetings
brief and small, but allow for interactive discussion to help employees feel comfortable.
Helping your employees save for their retirement can benefit you as well as them, so take
the time to find out more about your options
with 401(k) savings vehicles.
NORMA ANDRADE is a Financial Consultant with
A.G. Edwards & Sons, Inc., member SIPC and focuses on estate planning and business planning.
Ms. Andrade can be reached at 916-927-4444 or
via email at [email protected].
A.G. Edwards generally acts as a broker-dealer, but
may act as an investment advisor on designated
accounts, and the firm’s obligations will vary with
the role it plays. When working with clients the firm
generally acts as a broker-dealer unless specifically
indicated in writing. To better understand the differences between brokerage and advisory services,
please consult Important Information About Your
Relationships With A.G. Edwards on agedwards.
com/disclosures.
COMMERCE
|
WWW.SACHCC.ORG
33
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[email protected]
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counsels corner
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B Y L E O N O R Y. D I C D I C A N , E S Q . 1 A N D
M A R K E . P E T E R S O N 2, D I E P E N B R O C K H A R R I S O N
In previous articles of Counsel’s Corner,
WHEN WILL A COURT
ALTER EGO
we have examined the use of the Limited
ASSIGN LIABILITY?
According to California law, members of
Liability Company (“LLC”) to own and
In general, California law prevents a mem-
an LLC can be subject to liability under
operate businesses. One of the main
ber of an LLC from being held person-
the “Alter Ego” doctrine. This doctrine is
advantages of the LLC is the benefit of
ally liable for the debts of the business
applied if: (1) there is a unity of interest
limited personal liability of the members
solely for being a member of the LLC.
such that the LLC no longer has a per-
for the debts of the business, without
Of course, members will still be person-
sonality separate from the members; and
the strict requirements of a corporation,
ally liable for their own conduct and for
(2) an inequitable result will follow.
which may be burdensome in many small-
any personal guarantees they may make.
er businesses. However, this protection
However, the law also provides an excep-
When a court is examining the question
from personal liability is not absolute. In
tion to the general rule of no personal li-
of whether the LLC maintains a separate
certain circumstances a court can “pierce
ability. A court can impose liability on the
legal personality, it looks at a number of
the corporate veil” and assign personal
member of an LLC in the same manner
factors. One of the main factors a court
liability to the members of the LLC for the
that it can impose liability on the share-
looks at when dealing with a corporation
business debts of the LLC.
If you have questions concerning the startup or operation of a business, please e-mail
them to the Editor at [email protected]
36
holder of a corporation. This is called
is the observance of corporate formali-
“piercing the corporate veil.” Courts will
ties. Unlike corporations, however, LLC’s
“pierce the corporate veil” in a few spe-
are not required by law to observe the
cial situations.
formality of holding annual shareholder/
S A C R A M E N T O
member meetings. Although not required
H I S P A N I C
|
S E P T / O C T
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counsel’s corner
to hold these meetings by law, an LLC
Fraud may consist of, among other things,
can obligate itself to do so by stating
misrepresentations of the business’s fi-
such a requirement in its articles of orga-
nancial health, misrepresentations as to
nization or operating document. If a busi-
the performance of the business, or mis-
ness owner includes such a requirement
representations that someone beside the
and then fails to keep the requirement, a
entity, such as a member or manager, will
court may determine that failing to hold
stand by the business debt.
member meetings weighs in favor of applying the alter ego doctrine.
Some specific examples of fraud include:
(1) distributing funds in violation of the
A second very important factor is wheth-
terms of the articles of organization or
er the members have commingled their
operating agreement; (2) forming the LLC
personal funds with the funds of the LLC.
for the purpose of avoiding contractual li-
In many small businesses where an LLC
abilities; or (3) using LLC funds or credit
is so useful, business owners often fail
to obtain personal loans.
to keep the funds separate or use LLC
funds for personal purposes. Courts may
An LLC can be an effective tool for the
use this as an indication that the LLC and
small business, but care must be taken to
the members are not, in fact, separate
prevent a court from piercing the veil and
personalities and may hold the members
holding the owner personally liable for the
personally liable for business debts.
debts of the business.
DISCLAIMER: This discussion is general in nature
and is not intended to and does not create an attorney/client relationship. This discussion should
in no manner be relied upon nor construed as legal advice, particularly since most legal outcomes
are highly dependent on the facts of a particular
case or situation. This discussion is provided on
the condition that it cannot be referred to or quoted in any legal proceeding. The reader is strongly
urged to consult with a lawyer for legal advice
and with a financial advisor for financial advice on
these matters.
MS. DICDICAN is an associate at Diepenbrock
Harrison. Her practice involves general business
and corporate transactional matters. She received
her LL.B. from the University of the Philippines
and her LL.M. in International Economic Law from
the University of Michigan. She is admitted to
practice in the states of California and New York.
1
MR. PETERSON is an associate at Diepenbrock
Harrison. He is a member of the Real Estate and
Business Law Department. He received his J.D.
from the University of Michigan.
2
Another factor that may be considered
as to whether the LLC maintains a separate personality is whether the LLC was
We have special offers for
members of the Sacramento
Hispanic Chamber of
Commerce
formed with sufficient capital to enable it
to meet its foreseeable liabilities. Courts
have found the business owners personbusiness was purposely undercapitalized
As a Chamber member, you
and your employees are
entitles to:
in order to defraud creditors. Of course,
• Free Checking
many businesses, especially small busi-
• Six Months Free
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ally liable if there are indications that the
nesses, do borrow significant amounts in
(interest bearing)
the initial phases of the business. So long
as there is a sufficient amount of members’ money involved and there is no indication of fraud, courts are not likely to
pierce the veil and hold members liable.
FRAUD
Courts will also pierce the veil of limited
liability in cases where the business has
been used to perpetuate fraud or if a failure to pierce would promote injustice. It
is in the best interests of the public to
pierce the veil and disregard the form of
• Free Checks
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the LLC when the members use the LLC
form to commit fraudulent activities.
38
S A C R A M E N T O
H I S P A N I C
|
you
encourage small business owners
S E P T / O C T
Think you can’t compete with the big firms?
Think again.
Moreno Trenching, a small contractor from tiny Rio Vista,
thought it didn’t stand a chance against larger, city-based
firms for a $2 million cable replacement contract with
SMUD. The bid solicitation wound up in the trash.
Curious about what he saw in the trash pail, project
manager Dave Green pulled it out to have a look.
Thinking to himself, “Why not us?” he sent in the
paperwork. And just like that, Moreno Trenching
emerged as the winning bidder.
What does this mean for your small business?
If you have the know-how to get the job done, you can compete
for contracts with SMUD. Working with our Community Advisory
Panel*, SMUD finds ways to join your expertise to the resources
you’ll need to tackle the job. Everybody wins.
To get in the game, just click on SMUD Suppliers
at smud.org. You never know ... one
person’s trash may be another’s treasure.
SMUD - A not-for-profit electric utility,
proudly supports the 27th CHCC
Annual Convention and Business Expo.
*Community Advisory Panel – Local
business advocacy groups working with
SMUD in support of small businesses.
1108-06 (8.375x10.875)