media kit - Swift Communications

RecordCourier.com
your target is
our audience
local residents
second
homeowners
visitors
1503 Highway 395 North, Suite G | Gardnerville, NV 89410 | 775-782-5121
March 2016
2
market overview
What will you find in
the Carson Valley?
Tracing its roots back to 1875 as the Carson Valley News,
The Record Courier is the oldest continuously run
business in Douglas County. Publishing a print edition
three times a week and digital edition 24/7, it is the
leading source of community news in Carson Valley. The
Record Courier is often rated among the best newspapers
in Nevada by the Nevada Press Association. The awards
include General Excellence, Best Website, Journalist of
Merit, Best Online Writing, Best Overall Design and others.
The Record Courier is owned by Swift Communications
and is part of the Sierra Nevada Media Group (SNMG).
SNMG consists of newspapers and their websites across
Northern Nevada. Our group includes newspapers and
websites in Carson Valley, Lake Tahoe, Carson City and
Fallon. The Big Nickel, Northern Nevada Business Weekly
and Healthy Beginnings are also SNMG properties located
in Reno. Advertisers can buy one of these markets or all
of them with our one order, one bill, one contact service.
Together you can reach readers of over 71,000 copies in all
our print publications or 317,000 unique visitors of on our
websites with just one phone call. We also have a host of
digital services including email blasts, website design and
behavioral targeting. We can also create a custom digital
network targeting your best prospects anywhere in the
country.
Carson Valley is a community nestled at the base of the
awe inspiring Sierra Nevada Mountain Range. We’re
located just a half hour drive away from Lake Tahoe,
south of Reno and Carson City. The Carson Valley boasts
Nevada’s oldest settlement, Genoa. We are a gateway
between the Sierra Nevada mountain range and the Great
Basin Desert. The Sierra Nevada contains over 32,000 acres
of skiable terrain and is home to the Tahoe Rim Trail, a 162
mile hiking trail circumnavigating the ridges surrounding
Lake Tahoe.
audience
demographics
Population*
Gardnerville,
Nevada����������������������������
37,061
Household Income*
$64,557
Gardnerville,
Nevada������������������
Households*
Gardnerville,
Nevada���������������������������
15,258
Number of Business
Establishments*
Businesses Located
in this Area ��������������������
37,061
*Source: Alteryx
print | digital | advertising | marketing
3
powerful reach
Print
Edition
The Record-Courier was first started in 1875 as the Carson
Valley News. The Record-Courier is owned and operated by
Swift Communications, a Nevada-based company.
The paid newspaper is
published on Wednesday,
Friday and Sunday. The
Record-Courier and its
affiliated website,
www.recordcourier.com,
focus on local and community
news. Special publications
include the Carson Valley
Almanac, the Douglas County
Parks & Recreation Guide, and
the Best of the Carson Valley.
RecordCourier.com
30-day traffic*
Digital
Services
Our digital services mean more customers for you. Our
digital marketing tools find your best prospects efficiently.
• Targeted Digital Display Ads
• Behavioral Targeting
• Search Engine Marketing
• Social Media Marketing
• Targeted Mobile Marketing
Unique
Visitors � � � � � � � � � � �
Page
Views � � � � � � � �
42,512
308,567
Page
Visits � � � � � � � � � � �
105,351
*12-month average
• Website Design
• Video
print | digital | advertising | marketing
4
product snapshot
Reach Carson Valley’s
Best Consumers
Coverage
Area
with our Award-Winning Publications!
The Record-Courier
format: newsprint
frequency: 3X weekly
quantity: 8,014 issue
The Record-Courier is the Carson Valley’s hometown
newspaper. Based in Gardnerville this publication distributes
three days a week (Wednesday, Friday and Sunday) and is
available at hundreds of convenient locations including
newspaper racks, grocery stores, convenience stores, hotels,
hospitals and by home delivery.
Best of Carson Valley
format: newsprint
frequency: annually
number of votes: 109,000
Carson Valley Almanac
Our coverage area includes Douglas, Lyon, and Carson
City Counties in Nevada and Mono, Alpine and El Dorado
Counties in California.
distribution
Lake
Tahoe
89705
96150
89701
89423
89411
format: glossy magazine
frequency: annually
quantity: 6,500 issue
89460
89410
89444
Carson City
Genoa
Minden
Gardnerville
Wellington
96120
CARSON VALLEY & SOUTH SHORE
REGIONAL
RECREATION & TRANSPORTATION
GUIDE
WINTER/SPRING
Brought to you by:
Douglas County Parks & Recreation Department
& City of South Lake Tahoe Recreation Services
2016
Douglas County Parks
& Recreation Guide
South Lake Tahoe
Markleeville
Coleville
format: magazine
frequency: tri-annually
quantity: 22,000 issue
96107
CA NEV
A
LI
FO DA
RN
IA
For Marketing & Advertising Information, please visit us online at:
www.RecordCourier.com and click on the ADVERTISE tab�
Or call us at: 775-782-5121
Street Address: 1503 Highway 395 North, Suite G, Gardnerville, NV 89410
print | digital | advertising | marketing