RADIO Audience

Transcription

RADIO Audience

Media Consumption and Consumer Perceptions Baseline Survey
Media Consumption & Consumer Perceptions
Baseline Survey
1
2
3
4
5
6
Part 3: ANALYTICAL REPORT
3.2 Radio Audience
Bishkek – 2011г.
1
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Bishkek 2011. All rights reserved.
2
Part 3: Analytical Report, 3.2 Radio Audience
CONTENTS
3.2
3.2.1
3.2.2
3.2.3
3.2.4
3.2.5
SECTION A: RADIO ..................................................................................................................................... 4
RATING OF THE MOST POPULAR RADIO STATIONS AND RADIO PROGRAMS...................................................................... 7
AVERAGE WEEKLY RATING AND DURATION OF RADIO LISTENING ................................................................................ 27
INDEXES OF RADIO STATION AUDIENCES .............................................................................................................. 41
PRIME TIME OF RADIO STATIONS....................................................................................................................... 100
DEMOGRAPHIC CHARACTERISTICS OF RADIO STATIONS’ AUDITORY .......................................................................... 115
3
3.2 SECTION A: RADIO
Since the time of creation of the first radio by Italian engineer Gulielmo Marconi and Russian
inventor A.S. Popov, these means of communication is a reliable part of everyday life of
millions of people. Every day we receive information about the current events in the world
of politics and culture, learn the latest news of show business, energize, listening to favorite
music, and plan our schedule to catch a favorite radio program. People listen to radio at
home, at work, in traffic. The possibility of mobile phones to act as a receiver of radio waves
and the penetration of radio in the World Wide Web has breathed new life and become
undoubtedly a catalyst for the growing popularity of this source of information. Level of
radio penetration varies from one country to another and depends on many factors, one of
which is the general level of economic and cultural development, as well as the maturity of
the media market.
In Kyrgyzstan, the penetration of radio is 60%, i.e. among three men two of them are radio
listeners. For residents of the capital the penetration of radio is similar to indicator of TV
viewing and is 98%. In terms of regions it is higher the average indicator of residents of the
Batken region, where radio is listened by 83% of the population. The least activeness in
using this information resource showed residents of Osh city and the Osh region. In these
regions, the penetration indicator was 50% and 30% respectively.
We should also note that among citizens the number of radio listeners is higher than among
rural residents: 77% against 51%. This is due to the higher pace of life, the need to receive
updated and timely information, as well as with higher technical equipment of the
inhabitants of urban areas.
No
1,7
49,3 No
17,4
49,9
43,3
45,2
33,4
49,1
45,3
39,7
54,7
60,3
70,2
98,3
82,6
50,7 Yes
76,5 Yes
%
100
90
80
70
60
50
40
30
20
10
0
23,5 No
Detailed distribution of radio listeners in the context of regions and type of settlement is
shown in Diagram 1.
50,1
56,7
54,8
66,6
50,9
29,8
Yes
Fig. 3.2.1 Level of radio listening in the context of regions, %
The analysis revealed that men and women are equally radio listeners, while the
preferences of different age groups are vary. The most active radio listeners are young
people aged 18 to 24 years old. Then trend is that with aging it is decreased the number of
radio listeners, showing the lowest rate 50% for the older generation aged 55 and above.
4
%
100
90
28,50
80
39,50
39,90
60,50
60,10
Male
Yes
Female
32,18
40,90
41,32
44,76
59,10
58,68
55,24
25-34
35-44
45-54
49,54
70
60
50
40
71,50
30
67,82
50,46
20
10
0
No
18-24
over 55
Refuse to
answer
Fig. 3.2.2 Level of radio listening in the context of gender and age, %
The level of radio listening among people with incomplete higher and higher education by
15-18% is higher than the average level for the republic and is 75-78%.
%
100
90
22,0
38,4
80
41,1
46,6
54,9
70
46,7
25,3
40,7
67,9
60
50
100,0
40
78,0
61,6
30
20
58,9
53,4
45,1
53,3
74,7
59,3
32,1
10
0
No
education
No
Yes
Some
Primary
Some Completed Vocational Some
Higher Refuse to Don't know
primary education secondary secondary secondary higher education answer
education
education education education education
Fig. 3.2.3 Level of radio listening in the context of education of the respondents, %
The analysis revealed that people with higher incomes (15 000 soms and above) listen to
the radio more active than residents with family income below 15,000 som. In general, it is
seen the trend of growth in the number of radio listeners with increasing of their family
income. By occupation most often radio is listened by the managers (94,6%), businessmen
(74.5%), small undertakers (64,8%), students (83,8%), military (96.5%), skilled workers
(71,6%).
5
90
%
100
19,0
35,1
80
70
50,2
52,6
46,2
40,5
34,4
37,4
28,4
21,7
32,6
60
50
100,0
81,0
40
64,9
30
20
47,4
49,8
53,8
59,5
65,6
62,6
71,6
78,3
67,4
10
0
No under 2 2 001-5 5 001-7 7 501-10 10 001- 12 501- 15 001- 20 001- over 30 Refuse Don't
income 000
000
500
000 12 500 15 000 20 000 30 000 000
to
know
KGS
KGS
KGS
KGS
KGS
KGS
KGS
KGS
KGS
answer
No Yes
Fig. 3.2.4 Level of radio listening among different income groups (by family income), %
Ethnic composition of radio listeners is as follows: 94% are Kyrgyz, Russian and Uzbek, 6%
are representatives of other nationalities. The largest number of radio listeners is observed
among the Russian population - 77%, whereas among the Uzbeks, the number of radio
listeners was 27.5%, which is 2,5 times less than that among the Kyrgyz population.
80
22,8
%
100
32,8
72,5
60
40
42,6
Yes
77,2
67,2
20
No
57,4
27,5
0
Kyrgyz
Uzbek
Russian
Other
Fig. 3.2.5 Level of radio listening in the context of nationality, %
Thus, culture of radio listening in Kyrgyzstan is as follows:
 The penetration level of radio throughout republic is 60%. The most active listeners
are residents of Bishkek city and Batken oblast.
 The number of listeners among the citizens exceeds the number of listeners among
the rural population by 25%
 Among age groups there is largest number of listeners among young people from
18-24 (71,5%)
 The penetration level of radio is higher among better-educated and provided
population (over 70% are radio listeners)
6
 Among the representatives of various nationalities the Russian population most
actively listens to the radio (77,2%), the smallest audience is the Uzbek population
(27,5%).
3.2.1 Rating of the most popular radio stations and radio programs
One of the important indicators of market studies of brand is consumer awareness about a
particular product. There are two types of awareness: spontaneous and induced. Famous
brands join competitive battle to get a higher indicator of awareness and take a winning
idea in the minds of consumers. Spontaneous awareness has no purely cognitive, but more
emotional nature, as evidenced by the close correlation between awareness and preferences
of consumers. As it was revealed by the level of spontaneous awareness, the most popular
radio stations in Kyrgyzstan are Kyrgyz Obondoru, Azattyk and Europe plus. These stations
are leaders in the rating of "First named”, and so in the overall standings. However, it
should be noted that popularity rating for individual radio stations does not exceed 60%.
Thus, 53% of radio listeners know about the most popular "Kyrgyzstan obondoru" radio
station.
0
10
20
Kyrgyzstan obondoru
Birinchi radio
Hit FM
Avtoradio
42,9
30,7
9,0
Min Kiyal FM
Tumar
50 % 60
52,9
15,2
Europa Plus
El FM
40
26,1
Radio Azattyk
Russkaya volna
30
27,2
7,3
3,0
2,0
2,8
3,2
4,0
4,1
13,2
12,1
11,8
11,7
11,7
11,7
Other mentioned
First mentioned
Fig. 3.2.6 Spontaneous awareness of radio stations: top 10 in the national context (%)
Awareness level of the radio stations is different for urban and rural areas. Despite the fact
that in the rating of awareness “Kyrgyzstan obondoru" radio station is a leader, among rural
residents it is more popular than among urban. On the other hand, the "Europe plus" radio
station in the second position in the rating of urban residents moved into fourth in the
rating of representatives of the rural area. It is also interesting that among the rural it is
popular such radio stations as "El FM», “Birinchi Radio”, “Radio Salam", which were not
included in the top 10, compiled by the level of awareness among the citizens.
Detailed level of awareness is reflecte d in Diagram 3.2.7 and 3.2.8.
7
0
10
20
30
40
Kyrgyzstan obondoru
% 50
46,7
0
35,4
Radio Azattyk
Radio Azattyk
34,7
Min Kiyal FM
20,1
20
30
33,9
Europa Plus
26,4
El FM
15,1
Russkaya volna
17,0
Birinchi radio
14,1
Radio Salam
13,0
Tumar
13,8
Radio Almaz
12,7
Love radio
12,7
60 % 70
50,5
17,3
14,4
50
58,8
Hit FM
Avtoradio
40
Kyrgyzstan obondoru
Europa Plus
Min Kiyal FM
10
Tumar
10,0
Russkaya volna
9,7
Avtoradio
9,1
Fig. 3.2.8 Awareness among rural residents
Fig. 3.2.7 Awareness among citizens
Among men and women positions of popular radio stations are reserved to the most degree.
However, in the rating of the most popular radio stations among men "Autoradio", "El FM”
take higher positions than in the similar rating, compiled by the level of women's
awareness. At the same time among female part of the population it is more popular such
stations as "Birinchi Radio” and “Salam” radio.
0
20
40
Kyrgyzstan obondoru
%
60
56,0
Radio Azattyk
38,4
Europa Plus
36,8
Min Kiyal FM
28,8
0
10
20
40
50%
Kyrgyzstan obondoru
60
53,8
Radio Azattyk
35,4
Europa Plus
31,9
Min Kiyal FM
31,6
Avtoradio
17,6
Tumar
Hit FM
17,6
Russkaya volna
15,7
15,0
17,3
Russkaya volna
14,6
Hit FM
El FM
13,8
Birinchi radio
10,4
Tumar
13,7
Avtoradio
10,2
Birinchi radio
13,4
Radio Salam
10,2
Fig. 3.2.9 Awareness among men
30
Fig. 3.2.10 Awareness among women
In general, it is traced similar tendencies among young people (in age groups 18-24, 25-34)
and older people (35-44, 45-54). The most popular radio station for all age groups except
for people older than 55 years old is "Kyrgyzstan Obondoru”. Among young people of 18-35
years old the rating positions were as follows: first place - "Kyrgyzstan obondoru", the
second - "Europe plus", the third - "Min Kiyial FM” (among representatives of 18-24 years
old), and Azattyk news radio (among population of 25-34 years old).
Among radio listeners aged 35-54, "Kyrgyzstan Obondoru" takes the first place, the second
- Azattyk news radio, the third - the "Europe plus" radio station (45-54), and Min Kyial FM
(35-44).
8
It is unlikely formed awareness rating for the population older than 55, Azattyk news radio
takes a leading position, followed by "Kyrgyzstan Obondoru" and "Min Kiyial FM”.
Table 3.2.1. Rating of radio stations by the level of awareness
in the context of age groups, %
Radio stations
18-24
25-34
35-44
45-54
55 and older
Total
Kyrgyzstan obondoru
61.6
54.8
54.3
53.1
41.2
54.9
Azattyk radio
30.6
36.9
35.2
46.1
44.2
36.8
Europe Plus
44.9
41.8
26.4
26.3
16.3
34.3
Min Kyial FM
32.1
33.9
34.2
26.0
17.9
30.2
Hit FM
24.1
17.9
16.4
8.0
3.3
16.2
Tumar
23.7
14.7
16.4
7.5
5.4
15.5
Russkaya volna
17.2
14.2
16.0
13.6
12.8
15.2
Autoradio
12.1
13.6
14.6
20.4
9.2
13.8
Birinchi radio
9.4
12.9
10.1
14.5
15.0
11.9
Love radio
15.6
16.4
10.2
4.3
1.2
11.3
st
Colors designation:
1 place
2
nd
rd
place
3 place
In all oblasts, except Batken, Naryn oblasts, and Bishkek city, the most popular radio
station is "Kyrgyzstan Obondoru”. In the capital in awareness rating the most popular is
"Europe plus", followed by "Kyrgyzstan Obondoru" and "Hit FM”. In Osh, along with
Kyrgyzstan Obondoru and Europe plus it is popular "Almaz” radio station. Azattyk radio
station is among the three most famous in Talas, Issyk-Kul, Batken, Djalal-Abad, Osh and
Naryn oblasts. We should also note the popularity of local radio stations Next in the Talas
oblast and Salam in Batken.
Table 3.2.2. Rating of radio stations by awareness level in the context of oblasts, %
Bishkek
Osh
Chui
oblast
Talas
oblast
IssykKul
oblast
Batken
oblast
Djalalabad
oblast
Osh
oblast
Naryn
oblast
Total
Kyrgyzstan
obondoru
46.6
72.3
44.7
61.4
61.1
14.3
78.1
60.0
50.0
52.9
Azattyk radio
16.5
27.7
14.3
56.1
55.6
70.0
51.3
59.0
82.7
42.9
Europe Plus
47.2
51.1
38.2
44.7
40.0
7.2
23.3
8.6
17.3
30.7
Min Kyial FM
22.7
21.3
17.4
6.1
24.4
71.7
19.5
36.2
17.3
27.2
Russkaya volna
25.0
10.6
30.7
21.2
7.8
-
2.9
1.9
3.8
13.2
El FM
2.1
31.9
1.9
-
-
0.8
26.2
51.0
-
12.1
Tumar
22.2
14.9
21.1
1.5
8.9
1.7
9.3
7.6
-
11.8
Birinchi radio
7.7
21.3
9.9
13.6
20.0
8.9
6.7
13.3
26.9
11.7
Hit FM
35.1
4.3
21.7
4.5
3.3
-
0.6
3.8
3.8
11.7
Autoradio
19.1
14.9
14.9
17.4
7.8
5.1
5.2
8.6
13.5
11.7
Salam radio
0.52
-
-
-
-
84.39
1.17
0.95
-
10.35
Almaz radio
8.25
42.55
5.59
3.33
4.22
5.54
7.62
44.23
9.30
Next radio
0.52
1.11
--
-
-
-
3.63
Radio stations
0.62
50.76
9
We will consider the awareness of radio stations in the context of nationality. Among the
Kyrgyz people radio stations in the Kyrgyz language are the most popular, namely,
"Kyrgyzstan Obondoru”, Azattyk Radio, Min Kiyal FM.
0
10
20
30
40
50
60
Kyrgyzstan obondoru
70
62,3
Radio Azattyk
44,9
Min Kiyal FM
37,2
Europa Plus
31,0
Tumar
16,5
Hit FM
15,1
Birinchi radio
14,8
El FM
14,0
Radio Salam
11,1
Avtoradio
10,7
Fig. 3.2.11 Awareness among the Kyrgyz population, %
Among the Uzbek population three of the most popular radio stations are "Kyrgyzstan
Obondoru", "Vodiy Sadosi, Azattyk Radio.
0
10
20
30
40
50
Kyrgyzstan obondoru
40,8
Radio Azattyk
27,6
Europa Plus
23,6
Min Kiyal FM
18,5
Radio Almaz
15,9
Tumar
13,1
El FM
Birinchi radio
70
61,4
Vodiy Sadosi
Avtoradio
60
11,5
7,3
6,1
Fig. 3.2.12 Awareness among the Uzbek population, %
10
Otherwise, there was a picture among the Russian population, the ten most popular radio
stations included mainly stations, broadcasting in Russian: a leader is "Europe plus",
followed by such stations as the "Russkaya volna", "Yumor FM”. Among the radio stations in
the Kyrgyz language, the rating includes "Kyrgyzstan Obondoru” and Tumar Radio.
0
10
20
30
40
50
Europa Plus
60
53,8
Russkaya volna
44,6
Yumor FM
33,3
Hit FM
29,6
Radio Shanson
27,2
Eho Moskvy
27,1
Kyrgyzstan obondoru
25,3
Avtoradio
24,9
Love radio
20,2
Tumar
12,0
Fig. 3.2.13 Awareness among the Russian population, %
We reviewed the level of spontaneous awareness in the various radio stations. Another
important indicator of successful marketing and promoting policy of radio stations is a
general level of awareness, including spontaneous and induced awareness. Table 3 shows
the final combined rating of the most popular radio stations in the national and regional
context.
In Bishkek, the three most popular radio stations included stations, broadcasting in Russian
language, namely "Europe plus", "Autoradio", "Hit FM”. In Chui oblast the most popular is
"Europe plus", followed by "Kyrgyzstan Obondoru" and "Russkaya volna". In Talas, IssykKul and Djalal-Abad oblasts the top three included "Kyrgyzstan Obondoru”, Azattyk Radio
and "Europe plus".
In the southern capital, Osh city, a leader in the popularity rating is "Europe plus", followed
by "Kyrgyzstan Obondoru", the third position takes "Almaz" radio.
In Batken oblast the three leaders vary considerably in comparison with other regions, in
the first place Azattyk, followed by "Salam" and "Min Kiyal FM”. In many respects it is also
related to feature of geographical position and complexity of broadcasting in the region.
Table 3.2.3. Final rating of radio stations by awareness level in the context of oblast, %
Bishkek
Osh
Chui
oblast
Talas
oblast
Issyk-Kul
oblast
Batken
oblast
Djalalabad
oblast
Osh
oblast
Naryn oblast
Total
59.97
84.71
64.50
75.76
90.15
45.79
89.59
82.38
82.87
70.84
48.66
62.77
37.22
79.88
87.41
91.68
74.19
75.93
91.30
64.46
Europe Plus
81.35
70.10
73.63
71.18
68.38
20.86
43.98
28.28
48.54
60.18
Min Kyial FM
47.72
52.47
39.63
27.29
57.27
87.41
36.71
50.06
45.16
49.29
Autoradio
65.63
11.02
43.31
46.03
41.13
11.70
10.65
15.49
45.38
38.06
Russkaya volna
59.99
18.23
54.87
41.92
17.59
6.72
5.00
6.08
7.28
32.46
Hit FM
64.09
5.27
48.13
23.43
10.53
2.35
0.29
6.10
12.68
29.91
Love Radio
53.06
9.57
44.01
16.75
20.16
8.19
3.27
11.61
25.48
28.80
Radio stations
Kyrgyzstan
obondoru
Azattyk Radio
11
Tumar
43.67
35.76
48.38
2.64
15.25
1.81
22.08
15.16
1.93
28.25
Almaz Radio
36.08
68.02
30.83
7.59
9.34
18.17
13.49
21.12
69.22
27.64
El FM
13.16
49.45
6.80
-
2.02
1.44
43.21
61.38
1.04
19.51
Salam Radio
0.65
3.93
-
-
4.18
87.68
2.95
4.43
-
10.48
Next Radio
2.40
-
1.72
55.26
2.72
1.21
-
-
-
3.42
Radio stations that listened to more often
During the study respondents were asked to name the radio station they listen to more
often. In almost all oblasts except Batken and Naryn, "Kyrgyzstan Obondoru” radio is
listened to often. In Batken oblast radio listeners prefer the "Salam" radio station, which
broadcasts only in Batken city and in Batken oblast, respectively, its content is aimed at
coverage of local news and events. In Talas and Issyk-Kul oblasts radio listeners named
local radio stations such as «Next» and «LW” radio. In Naryn oblast Azattyk radio is most
often listen to. In Osh city “Vodiy Sadosi” radio station is quite popular, which broadcasts in
Uzbek.
Table 3.2.4. Rating of radio stations for listening frequency in the context of oblasts, %
Radio stations
Kyrgyzstan obondoru
Bishkek
city
21.85
Osh
city
Chui
oblast
Talas
oblast
Issyk-Kul
oblast
Batken
oblast
Djalalabad
oblast
Osh
oblast
Naryn
oblast
Total
49.02
19.32
30.56
45.61
-
57.93
26.94
22.26
28.54
Azattyk radio
6.53
3.49
2.35
23.42
10.57
24.59
10.99
21.84
37.75
11.88
Europe Plus
16.09
12.75
10.10
6.48
14.42
-
6.16
1.30
2.10
9.50
Min Kyial FM
1.13
-
8.75
-
-
16.23
6.58
5.08
-
5.54
Salam Radio
-
-
-
-
48.62
-
-
-
4.94
Tumar
8.16
7.32
7.22
-
0.44
-
-
-
-
3.86
Russkaya volna
6.21
2.57
7.29
3.83
1.10
-
0.26
-
-
3.36
Yumor FM
7.51
-
5.70
-
-
-
-
-
-
3.12
El FM
0.55
1.06
1.18
-
-
-
3.98
20.61
-
2.98
Hit FM
7.37
-
4.72
-
-
-
-
-
-
2.93
Echo Moskvy
8.53
-
1.21
-
-
-
-
-
-
2.74
Vodiy Sadosi
-
12.89
-
-
-
-
2.63
17.05
-
2.53
LW Radio
-
-
-
-
15.68
-
-
-
-
1.41
Next Radio
-
-
-
19.96
-
-
-
-
-
0.75
Kyrgyz radiosu
-
-
-
-
-
-
-
-
10.55
0.38
Other
16.07
10.91
32.16
15.75
8.68
10.55
11.46
7.18
15.24
15.53
Total
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
100.00
As it can be seen from the Diagram 3.2.14 tastes and preferences of urban and rural
residents are different. So the citizens often listen to radio stations such as "Kyrgyzstan
Obondoru", "Europe Plus”, Azattyk Radio, «Tumar» Radio, «Echo of Moscow. While among
rural residents it is the most popular radio stations such as "Kyrgyzstan obondoru",
“Azattyk", “Min Kyial FM”, Salam Radio and Europe plus.
You can also see that such radio stations as "Kyrgyzstan obondoru", “Azattyk", “Min Kyial
FM”, “Salam Radio", "Vodiy Sadosi", "El FM” are the most popular in the rural area. Whereas
"Europe plus”, “Tumar”, “Echo Moskvy", "Yumor FM”, “Russkaya volna", "Hit FM”,
“Autoradio” are the most popular among the urban audience. This is also explained by the
12
fact that the above radio stations (except for "Europe plus", "Russkaya volna», “Tumar”,
“Autoradio”) broadcast mainly in Bishkek and Chui oblast.
0
10
20
30
24,3
Kyrgyzstan obondoru
Europa Plus
8,5
Tumar
Eho Moskvy
Yumor FM
Hit FM
5,1
1,4
4,9
1,9
1,3
4,7
Radio Salam
3,5
Avtoradio
3,1
2,1
2,7
Birinchi radio
Vodiy Sadosi
El FM
14,9
5,6
0,2
Min Kiyal FM
32,3
5,9
2,0
Russkaya volna
40
13,4
6,0
Radio Azattyk
%
6,2
8,1
2,1
2,7
1,1
3,8
0,9
4,8
Urban
Rural
14,1
12,1
Other
Fig. 3.2.14 The most frequently listened to radio stations in the context of urban/rural
In all age groups the most often listened to the radio station is "Kyrgyzstan Obondoru”.
Population aged 55 and older often listens to the Azattyk radio. Among young people it is
also popular radio station "Europe plus", the population older than 35 years in second place
often listens to Azattyk radio. Also among young people aged 18-24 “Tumar” is a popular
radio. In the third place among the respondents aged over 25 are such stations as "Salam",
"Min Kiyal FM”, “Echo of Moscow”.
Table 3.2.5. Rating of the most often listened to radio stations in the context of age groups, %
18-24
25-34
35-44
45-54
55 and
older
Total
Kyrgyzstan obondoru
32.0
29.6
29.7
26.9
18.5
28.5
Azattyk Radio
5.2
8.4
14.0
20.4
21.6
11.9
Europe Plus
12.8
12.8
7.0
5.2
4.3
9.5
Min Kyial FM
3.9
5.3
6.6
7.9
5.6
5.5
Salam Radio
4.2
8.4
2.9
3.6
5.1
4.9
Tumar
8.5
2.2
4.0
Russkaya volna
3.2
3.8
1.6
2.6
6.8
3.4
Yumor FM
2.0
3.4
4.2
5.8
0.5
3.1
El FM
3.1
3.0
4.5
1.7
1.7
3.0
Hit FM
8.0
1.5
0.3
0.9
0.9
1.5
5.7
11.5
2.7
20.6
23.7
19.4
24.5
20.6
Radio stations
Echo Moskvy
Other
17.2
3.9
2.9
13
Total:
100
100
100
100
100
100
In Table 3.2.6 the radio stations most often listened to by representatives of various
nationalities are given. So among the Kyrgyz people it is the most popular Kyrgyzstan
Obondoru radio station. It is listened to by the third of surveyed Kyrgyz people. Uzbek
population often listens to the radio "Vodiy Sadosi", "Kyrgyzstan Obondoru”. Among the
Russian population "Europe plus", "Russkaya volna" and "Yumor FM” radio stations are
particularly popular.
Table 3.2.6. Rating of the most often listened to radio stations
in the context of nationality, %
Radio stations
Kyrgyz
Uzbek
Russian
Kyrgyzstan obondoru
34.0
29.9
0.5
Azattyk Radio
14.1
10.6
3.0
Europe Plus
7.9
6.6
16.3
Min Kyial FM
7.1
2.5
0.2
Salam Radio
6.6
1.0
-
Tumar
4.3
-
4.7
El FM
3.9
1.6
-
Birinchi radio
3.3
-
0.3
Hit FM
3.2
-
3.3
Autoradio
2.0
1.9
2.9
Russkaya volna
1.3
-
13.4
Yumor FM
1.0
-
13.0
Echo Moskvy
0.9
-
10.7
Almaz Radio
0.7
2.3
0.7
Shanson
0.6
0.0
5.4
Record Radio
0.1
0.0
3.7
Vodiy Sadosi
-
30.1
-
9.2
13.5
11.4
100
100
100
Other
Total:
In terms of different income groups the first place in the rating of the most often listened to
radio stations is taken by the "Kyrgyzstan Obondoru”. The second and the third place are
divided with Azattyk and Europe plus. Population with income more than 20,000 soms also
prefers such radio stations as "Russkaya volna" and "Hit FM”.
Among the representatives of different kinds of activities are the following trends:
businessmen, small entrepreneurs often listen to the radio "Kyrgyzstan Obonoru” and
Azattyk radio, as well as "Europe plus" and "Autoradio". Managers prefer to radio stations
"Kyrgyzstan Obondoru", "Russkaya volna" and "Yumor FM”. Executives and directors of
enterprises most often listen to "Europe plus", "Autoradio" and "Birinchi radio".
14
Among the unemployed population it is popular triple of radio stations: Kyrgyzstan
Obondoru, Azattyk, Europe plus. Among agricultural workers it is also popular Vodiy Sadosi
radio station.
Table 3.2.7. Rating of the most often listened to radio stations in the context of nationality, %
No
income
Less
than 2
000
2 0015 000
5 0017 500
7 50110 000
10
001-12
500
12 50115 000
15 00120 000
20 00130 000
More
than
30 000
Total
23.5
29.0
29.4
29.0
30.4
23.5
30.3
28.6
34.1
24.0
28.5
Azattyk
-
9.4
14.0
14.9
13.4
9.6
7.0
7.3
15.0
12.4
11.9
Europe Plus
-
6.0
6.4
6.6
10.0
13.1
17.0
7.8
7.9
11.5
9.5
Min Kyial FM
-
6.6
6.3
6.9
6.7
2.3
6.4
3.7
3.4
0.4
5.5
Salam
3.4
6.8
5.5
7.8
5.8
5.8
3.0
1.4
1.1
-
4.9
Tumar
4.0
11.3
4.5
4.7
3.8
10.6
3.4
Radio
stations
Kyrgyzstan
Obondoru
8.5
2.8
1.0
1.1
2.3
4.4
Russkaya
volna
-
0.8
4.6
3.0
1.4
2.9
Yumor FM
-
2.4
1.7
1.3
2.5
4.2
2.6
17.2
2.3
4.8
3.1
El FM
3.9
1.8
3.4
3.9
2.6
0.7
3.4
5.7
1.0
8.3
3.0
Hit FM
48.0
-
0.5
1.0
7.7
8.9
0.7
8.0
4.7
2.9
Echo Moskvy
-
-
2.4
3.4
4.1
9.6
2.1
1.6
1.4
-
2.7
Autoradio
-
3.4
3.1
2.1
0.9
4.5
5.7
3.4
-
3.2
2.6
Vodiy Sadosi
-
3.5
5.2
4.7
1.6
1.1
1.5
-
-
-
2.5
Birinchi radio
12.7
6.2
2.4
3.1
1.6
0.7
2.6
0.4
1.0
3.2
2.4
Love radio
-
-
1.3
1.3
1.6
0.8
-
-
3.5
5.2
1.4
LW Radio
-
13.0
1.3
0.3
0.7
0.5
-
-
Shanson
-
-
0.5
1.2
0.6
2.3
3.0
1.4
7.0
0.0
8.3
11.0
8.5
13.9
6.2
2.6
4.6
5.9
11.7
9.1
100
100
100
100
100
100
100
100
100
100
100
Other
Total:
3.9
1.4
1.2
As seen from Table 3.2.7, with increasing of prosperity level, a significant difference in
preferences of radio listeners is not happening.
Favorite radio stations
We will consider rating of the most popular radio stations in the national context. Top three
includes such stations as "Kyrgyzstan obondoru", “Azattyk", “Europe plus". This rating fully
repeats the distribution of preferences on the most often listening to radio stations.
In Bishkek, a number of favorite radio stations other than those which listened to by the
citizens often top three includes "Hit FM” radio, which displaced the radio Echo Moskvy,
which was in the third place among the most often listening to radio stations.
In Chui oblast the top three of the most favorite radio stations is "Russkaya volna" which
displaced Min Kyial FM radio to the fourth position.
Speaking about regional radio stations it should be noted that the most popular in ones
region is Salam radio, which broadcasts in Batken region. Issyk-Kul radio station «LW» and
Talas «Next» take in their areas the second and the third places respectively.
15
Table 3.2.8. Rating of favorite radio stations in the context of oblasts, %
Radio stations
Bishkek
city
Osh
city
Chui
oblast
Talas
oblast
Issyk-Kul
oblast
Kyrgyzstan obondoru
20.2
51.5
17.6
33.7
51.4
Azattyk
4.6
1.6
2.4
17.6
7.4
Europe pus
13.9
12.8
13.2
5.1
10.7
Min Kyial FM
2.4
8.0
Batken
oblast
25.5
0.7
17.8
Salam
Djalalab
ad
oblast
Osh
oblast
Naryn
oblast
Total
57.4
27.4
19.1
28.5
10.7
24.0
36.7
11.0
6.1
3.2
5.4
9.3
5.8
4.3
5.5
46.2
Russkaya volna
6.5
2.6
9.7
Tumar
6.6
7.3
7.9
Hit FM
9.2
El FM
0.6
Vodiy Sadosi
4.6
1.5
4.7
0.3
2.6
4.0
0.4
3.5
4.2
1.1
3.5
1.8
12.3
LW Radio
5.4
19.3
3.1
2.6
17.2
2.5
14.3
Next
1.5
18.1
0.7
Yumor FM
5.2
2.5
2.0
Echo Moskvy
4.7
1.2
Mir
3.6
0.4
1.1
Love radio
3.4
4.2
1.9
Birinchi radio
0.5
4.3
0.9
5.8
1.7
2.3
3.3
1.5
0.9
Kyrgyz radiosu
Other
Total
4.5
2.0
7.5
0.3
17.8
10.9
22.8
15.0
10.3
4.7
9.0
2.4
17.6
13.4
100
100
100
100
100
100
100
100
100
100
We will consider what radio stations are favorite among the urban and rural populations.
Among the citizens most often listening to and favorite radio stations remain "Kyrgyzstan
Obondoru", "Europe plus", “Azattyk”. We can also note that the top five favorite radio
stations also includes "Hit FM” and the "Russkaya volna", rising to higher positions,
compared with the distribution of radio stations listened more often. On the contrary, Echo
Moskvy and Yumor FM radio stations, despite the relatively frequent listening, take 8 and 9
positions among the most favorite stations. Distribution of positions in the rating of favorite
stations and the stations listened to more often for rural residents is similar.
0
Kyrgyzstan obondoru
Europa Plus
Radio Azattyk
Hit FM
Russkaya volna
Tumar
Radio Salam
Yumor FM
Eho Moskvy
Min Kiyal FM
El FM
Vodiy Sadosi
Other
5
10
15
20
25
30
% 35
23,3
6,6
6,2
6,2
1,0
0,5
0,3
5,1
3,7
3,7
5,5
3,2
3,0
1,6
1,0
15,2
5,3
2,8
2,1
33,2
12,4
Urban
Rural
7,7
4,5
3,8
16,6
25,4
Fig. 3.2.15 Rating of favorite radio stations in the context of urban/rural
16
Top three favorite radio stations, both in the national context, and separately among male
and female population are "Kyrgyzstan Obondoru”, “Azattyk” and "Europe plus". It should
be noted that the format of radio station «Tumar» is quite popular among young people 1824 years. Radio station "Min Kiyal FM” attracts more adult audience over 35 years. The
population aged over 55 prefer the Echo Moskvy radio station.
Table 3.2.9. Rating of favorite radio stations in the context of gender and age, %
Radio stations
Male
Female
18-24
25-34
35-44
45-54
Kyrgyzstan obondoru
27.3
29.7
28.1
30.7
32.5
28.0
55 and
older
20.3
Azattyk
13.0
9.1
4.4
7.7
13.9
17.9
20.7
11.0
Europe Plus
9.8
8.8
15.1
10.7
6.3
3.9
4.0
9.3
Min Kyial FM
6.5
4.5
6.6
3.7
6.8
6.1
3.5
5.5
Salam
3.4
5.9
3.1
8.7
3.1
3.8
4.5
4.7
Russkaya volna
1.8
6.0
4.2
3.4
2.3
4.0
7.2
4.0
Tumar
2.6
4.4
7.8
1.8
2.6
1.4
Hit FM
3.9
3.0
7.3
3.6
1.5
0.6
0.2
3.5
El FM
3.1
3.2
3.7
3.5
3.6
1.8
2.0
3.1
Vodiy Sadosi
2.4
2.6
2.4
2.6
5.3
1.1
Autoradio
3.4
1.6
1.1
2.8
3.4
4.3
1.4
2.5
Birinchi radio
2.7
1.4
0.3
3.1
0.4
3.2
5.1
2.0
Yumor FM
2.6
1.5
1.5
1.5
1.9
5.5
0.3
2.0
Love radio
2.1
1.7
3.3
2.5
1.4
0.5
Echo Moskvy
1.6
1.8
1.5
1.3
2.7
5.6
1.7
Other
13.7
14.8
11.1
12.4
13.5
15.4
25.3
14.3
100
100
100
100
100
100
100
100
Total:
Total
28.5
3.5
2.5
1.9
Among the Kyrgyz population about the third named "Kyrgyzstan Obondoru” as favorite
radio station, eighth of respondents said Azattyk news radio and 8% indicated Europe plus
as favorite. Uzbek population prefers to listen to the Vodiy Sadosi radio station and
Kyrgyzstan Obondoru, 60% respondents indicated them. 9% also prefer Azattyk radio.
Among the Russian population it is popular and favorite such stations as the "Russkaya
volna", "Europe plus" and "Echo Moskvy" stations.
Table 3.2.10. Rating of favorite radio stations in the national context, %
Radio stations
Kyrgyzstan obondoru
Azattyk
Europe Plus
Min Kyial FM
Salam
Russkaya volna
Tumar
Hit FM
El FM
Vodiy Sadosi
Echo Moskvy
Shanson
Yumor FM
Autoradio
Record
Mir
Birinchi radio
Love radio
Other
Total:
Kyrgyz
Uzbek
Russian
34.2
13.2
8.2
7.0
6.2
1.9
3.6
3.6
4.1
0.6
0.4
0.8
1.6
0.1
0.0
2.7
2.0
9.7
100
30.4
9.4
6.6
2.0
1.0
0.1
1.9
30.0
0.9
1.9
15.7
100
0.2
1.8
13.3
1.2
0.2
15.7
5.1
5.5
7.5
7.3
6.0
3.5
3.6
3.4
0.3
1.7
14.7
100
17
As the Table 3.2.11 shows, regardless of income, over 20% of respondents consider
"Kyrgyzstan obondoru” as a favorite radio station. In the second place it is followed by
Azattyk and Europe plus radio stations. Also among the representatives of higher income
groups such stations as "Yumor FM”, “Hit FM” and the "Russkaya volna" are popular.
Table 3.2.11. Rating of favorite radio stations in the context of income groups (total family income),%
Radio stations
Kyrgyzstan
obondoru
Azattyk
Europe Plus
No
income
Less
than 2
000
2 001-5
000
5 001-7
500
7 501-10
000
10 00112 500
12 50115 000
15 00120 000
20 00130 000
More
than
30 000
Total
23.5
31.2
31.2
29.0
30.1
25.2
28.5
26.8
30.7
21.2
28.5
6.5
11.9
15.2
13.2
7.2
4.9
7.1
9.6
18.0
11.0
5.4
6.8
7.5
9.2
8.8
16.1
12.0
5.1
11.0
9.3
4.7
6.1
4.9
7.8
1.1
7.6
3.0
2.6
5.5
7.0
5.8
7.5
4.4
6.7
3.7
1.4
3.0
4.7
23.2
Min Kyial FM
Salam
3.4
Russkaya volna
0.8
3.8
4.6
2.9
2.7
5.1
3.4
7.5
12.9
4.0
Tumar
8.5
3.7
1.4
0.8
2.2
5.9
4.0
3.2
3.2
2.4
3.5
Hit FM
24.8
0.2
0.9
1.6
1.0
9.3
5.4
4.5
18.0
2.4
3.5
El FM
3.9
2.6
2.8
4.4
3.3
1.2
4.3
6.6
0.7
6.0
3.1
Vodiy Sadosi
3.3
5.2
4.7
1.6
1.1
1.5
Autoradio
2.8
3.2
2.2
0.9
3.6
4.4
6.2
2.2
2.4
1.2
0.6
1.6
1.0
0.7
1.6
2.7
3.4
Birinchi radio
12.7
Yumor FM
Love radio
1.0
0.7
2.3
1.7
0.8
Echo Moskvy
1.2
1.9
0.5
3.4
2.3
LW Radio
12.3
1.2
0.4
0.7
0.7
0.6
2.5
4.4
2.5
3.2
2.0
11.3
2.3
4.8
2.0
0.4
4.2
5.2
1.9
4.4
1.7
2.9
1.5
Other
0.0
11.1
13.8
11.1
14.8
20.0
9.0
8.8
13.0
13.0
12.8
Total
100
100
100
100
100
100
100
100
100
100
100
During the study it was examined the preferences of representatives of various professions.
In general, the overall trends are preserved in the context of different spheres of activity.
However, we can identify some differences and peculiarities. Thus, considering the
preferences of workers in agriculture, it may be noted that among the farmers it is very
popular Vodiy Sadosi radio. One of the reasons is the broad representation of the Uzbek
population among the people of this kind of activity.
Office workers, managers of different units often pointed "Hit FM” and "Russkaya volna” as
a favorite. Directors and Executives of enterprises listen to such stations as "Europe plus",
“Azattyk”.
Representatives of the security forces, police and military pointed out “Azattyk “, “Tumar”,
“El FM” in most as the favorite stations.
Among students it is popular stations such as "Kyrgyzstan obondoru", "Europe plus”,
“Tumar”.
Detailed information is presented in Table 3.2.12
18
Livestock breeder
Businessman
Small undertaker
Manager
Executive
Student
Teacher
Policeman
Military worker
Housewife
General worker
Skilled worker
Medical worker
Public servant
Unemployed
Pensioner
Kyrgyzstan
obondoru
25.9
53.0
28.3
31.2
17.2
5.4
21.8
26.6
3.6
17.4
33.1
35.5
14.7
30.4
28.6
32.5
24.5
Azattyk
22.1
7.8
15.5
15.6
6.3
5.6
2.5
14.7
14.4
26.6
5.4
8.6
7.4
15.1
13.3
14.5
12.8
Europe Plus
Min Kyial FM
Salam
Russkaya
volna
Tumar
3.7
Hit FM
El FM
Vodiy Sadosi
Autoradio
Birinchi radio
Next
Other
Total:
1.8
Radio stations
Farmer
Table 3.2.12. Rating of favorite radio stations in the context of field of activity, %
2.7
10.5
4.3
39.4
20.0
4.0
8.7
11.6
11.1
10.6
13.5
22.8
7.6
8.6
4.0
7.1
3.0
2.3
6.4
3.6
5.1
2.7
6.0
6.6
8.2
5.3
4.3
2.3
9.6
6.1
9.8
5.3
4.7
2.3
9.7
5.3
2.4
14.4
12.6
7.4
3.9
0.5
8.2
6.2
3.2
3.7
0.3
5.1
2.1
2.8
12.4
4.9
6.1
3.1
5.2
2.2
4.1
1.0
1.2
3.0
7.7
1.1
3.9
4.5
1.1
4.0
13.7
2.3
10.1
3.6
3.8
5.4
0.8
1.2
7.4
2.7
13.0
12.3
3.8
0.9
1.7
7.1
3.3
2.5
0.2
4.7
2.6
1.6
2.5
5.5
2.8
1.5
2.0
0.7
1.2
2.6
1.3
3.0
2.7
2.7
5.1
1.2
0.2
1.3
5.9
3.3
1.0
3.4
3.2
1.9
1.1
0.5
3.0
1.9
1.5
2.3
0.1
0.4
0.4
9.0
5.5
12.5
0.9
1.6
3.1
7.0
1.4
2.8
1.6
7.8
2.6
0.8
0.8
6.7
13.1
8.0
14.7
37.6
100
100
100
100
100
2.4
13.0
1.7
40.3
0.4
4.7
40.4
1.7
0.8
10.7
2.4
0.4
0.7
4.2
15.5
10.5
0.0
8.3
19.2
18.0
34.1
6.2
26.3
15.7
35.7
100
100
100
100
100
100
100
100
100
100
100
100
1.5
Despite the universal popularity of various quantitative parameters, media factors, and
other numerical characteristics of the audience, the simple perception and positioning of a
radio station in the minds of listeners at times is even more essential and important aspect.
The concept "favorite radio station" is complex, and each listener may, in his/her own way,
to motivate his/her choice, but we can say with a high degree of accuracy, that if the size of
the audience of a radio station is close to the number of its admirers and fans, then its
managers are leading ship on the right course and exactly know the answers to the
questions "Who is my audience?" and "What do they want?".
In this section it was considered the preferences of radio listeners in Kyrgyzstan.
Based on these results we can draw the following conclusions:
 The number of radio stations, listening to by the populations most often includes:
"Kyrgyzstan obondoru", "Europe Plus”, “Azattyk Radio”.
 Among all regional radio stations "Salam" radio can be regarded as the most
successful, which is the most often listening to and the favorite for the majority
(more than 45%) residents of Batken oblast.
 Among radio stations that broadcast in both rural and urban areas, it is possible to
allocate the most popular one in the villages: "Kyrgyzstan obondoru”, “Azattyk
Radio”, "Min Kyial FM”, “Vodiy Sadosi”, “Salam Radio” and in the cities - "Europe
plus”, “Tumar” , “Russkaya volna”.
 Among young people under 35, it is popular "Europe plus" radio station, among the
working population aged over 25 - Azattyk radio and Echo Moskvy.
 The population with relatively high family income (more than 20 000 soms) often
listens to the radio "Hit FM” and "Russkaya volna".
19
Favorite types of radio programs
Let’s consider in detail the preferred types of programs:
2,9
Female
47,7
Male
38,2
40,3
7,0
4,3
5,2 4,1 5,9
44,5
3,2
Rural
39,6
48,6
5,6
2,9
3,7
Urban
49,2
33,0
0
20
40
Music
News
Talk show
6,7
60
7,4
80
Politics
100
Other
Fig. 3.2.16. The distribution of respondents’ answers by the preferred type
of radio programs, gender and type of survey place (%)
When listening to radio news and music programs are the most popular (totaling over 80%
of respondents’ answers, Music and News almost identical by 40% of answers). Nearly half 48.6% of rural residents prefer the news (33% of citizens). 44.5% of men (n = ) prefer to
watch the news, that is by 6% more than women’s percentage - 38,2% (n = 415). In the
regional context preferences are as follows:
456
Kyrgyzstan
44,1
41,3
3,5
6,1
5,0
1,1
Naryn oblast
42,5
Osh oblast
44,7
Jalalabad oblast
47,0
40,4
Batken oblast
7,1
2,0
5,5 0,7
0,5
4,6 2,9
49,3
51,5
24,9
47,7
17,4
7,5
2,4
0,3
Issyk-Kul oblast
25,6
Talas oblast
65,0
45,6
Chui oblast
42,2
49,8
37,9
Osh city
54,8
Bishkek city
53,7
0
Music
10
20
News
30
21,9
28,0
40
Talk show
50
60
70
Politics
4,6 4,5
4,0
4,0
4,3
3,2
3,4
5,8
0,5
10,6
12,2
3,6
6,7
8,0
80
90
100
Other
of radio programs and region of the survey (%)
20
As seen from Fig. 3.2.17, above all by the level of commitment to news is Issyk-Kul oblast
(65% of respondents in the Issyk-Kul region indicated this type of program), just below the
level of preference for news in Osh and Bishkek cities (21.9% and 28% respectively).
With aging, the commitment to news events is increased, and to the musical programs is
reduced:
0
20
40
60
80
100
1,2
18-24
66,3
22,9
5,6
4,0
4,4
25-34
45,4
39,4
8,0
2,7
3,2
35-44
39,5
45-54
47,6
25,9
5,1
49,7
4,6
7,6 5,2 11,6
3,9
over 55
16,5
Music
5,6 4,8
69,2
News
Talk show
Politics
Other
of radio programs and age (%)
Since only 22.9% of respondents aged 18 to 24 have indicated a preference for watching
the news, whereas in the age group 55 and older such persons are already 69,2%. And
there is almost the reverse situation when listening to music programs (66.3% of young
people listen to music, among persons 55 years and older - 16.5%).
Once respondents indicated first remembered television program, which they prefer to
watch (favorite type of radio programs) they were asked to indicate from a list other radio
programs, which they also prefer to watch. Subsequent responses were as follows:
0
50
Bishkek city
Osh city
100
89,9
74,8
61,1
150
80,5
9,9
Chui oblast
86,6
81,9
Talas oblast
86,6
78,9
Issyk-Kul oblast
82,8
91,5
7,1
Batken oblast
Jalalabad oblast
61,3
67,5
80,2
89,0
Naryn oblast
84,5
82,3
Kyrgyzstan
83,5
81,8
News
300
31,8 27,4 30,3
12,2
30,5 24,9
50,3
15,1
28,5 22,0 18,5
32,4
36,0
25,4
350
36,8
39,3
37,1 21,3 26,1
43,5
12,6
29,4 27,2
40,0
60,8
24,2
41,7
24,8
43,2
8,4
18,9 27,0 8,8 22,7
22,7 21,1 31,8
30,5
39,7
30,9
Politics
400
27,6 29,0 26,3 18,0
42,8
89,2
Weather
250
30,9
89,4
Osh oblast
Music
200
26,9 21,4
Talk show
Health
Other
Fig. 3.2.19. The distribution of respondents’ answers by the preferred types of radio programs
(referred to in the future/in the second turn) and region of the survey (%)
21
As can be seen from Figure 3.2.19, music and news - is a basic radio programs that listen to
more often almost in all regions of the country, they were indicated by more than 80% of
radio listeners (except for the Osh city and Batken region, here these programs are
preferred by 61% to 75% of listeners). The following programs were mentioned in an
average by 21% to 31% of radio listeners: Weather, Politics, Talk Shows and Health.
Weather forecasts are preferred to listen to in the Issyk-Kul (42.8%), Djalal-Abad (43.5%)
and Osh (40%) oblasts, and least of all in Osh city (9,9%) and Batken oblast (7,1 %).
Political programs are most popular in Osh oblast (43,2%), and least of all in Chui oblast
(22%).
Talk shows are more popular in Issyk-Kul (39.3%) and Batken (37.1%) oblasts, the
program on health are often listened to in Bishkek (30.3%), and talk shows and programs
on health are the least popular in the Naryn oblast (8,4% and 8,8% respectively).
The popularity of the programs is almost independent of the type of settlement, where the
survey took place, both villagers and citizens almost equally prefer music, news and other
programs. In gender aspect men most of all prefer news programs (84.9% versus 78.9%
among women), and less preferred music (79,5% versus 87,2% among women).
Depending also on the age interest increases with aging in the following programs: News
(75% of youth aged 18-24 to 91.9% in those of 55 years old and older), Weather (22,8% to
39,1% ), Politics (20,4% to 40%), Health (14,1% to 24,8%), as well as it is reduced
interest in music (93,8% to 65,2%), Talk shows (31% to 13.1%).
After clarification of types of radio programs, respondents were asked to indicate their
favorite radio program. In connection with the voluminous list of names provided by
respondents, Fig. 3.5.20 reflects only the most frequently mentioned names of radio
programs:
0
5
10
15
News
20
25
21,5
Music
12,2
Kuttuktoo/Greetings
4,3
Tentek microphone
3,2
Tanky Topolon
2,2
Gifts
2,1
Talk show
1,5
Musical greetings
1,5
Jany azattyk/azattyk+
1,4
Draw games
1,3
Assalam Aleikum
1,2
Yr dukon
1,1
Hit chart
1,1
Order desk/Musical requests
1,1
Concert
1,0
Yrsunam
1,0
Other…
Don't know
23,2
Fig. 3.2.20. Distribution of responses by indicated favorite radio shows (%)
22
0
5
10
15
Новости
News
17,6
Тентек Microphone
микрофон
Tentek
Танкы
TankyТополон
Topolon
Презент
Present
Ток шоу
Talk
show
Музыкальный
привет
Musical greetings
Жаны
Jany азаттык/Азаттык+
Azattyk/Azattyk +
Розыгрыши
Pranks
Ассалам
Алейкум
Assalam
Aleikum
Ыр
дукон
Yr dyukon
Хит
парад
Hit-Parade
Стол
…
Stol
Концерт
Concert
Ырсунам
Yrsunam
25
30
25,7
40
30
27,0
12,4
11,9
Музыка
Music
Куттуктоо/Поздравления
Kuttuktoo/Congratulations
20
4,2
4,4
1,7
4,7
2,1
2,2
2,3
2,0
1,7
1,4
1,9
1,1
1,3
1,4
0,7
1,8
0,6
1,8
1,2
1,0
0,8
1,3
0,7
1,4
1,1
0,9
0,5
1,5
20
15,4
16,0
Мужчина
Город
Женщина
Село
0
Новости
News
Музыка
Music
7,8
3,4
5,1
5,4
1,3
2,1
2,2
2,8
1,5
1,7
1,4
1,1
1,8
0,7
1,9
1,9
0,8
1,9
0,6
0,4
1,7
2,0
0,3
1,1
1,0
1,0
1,0
1,9
Куттуктоо/Поздравления
Kuttuktoo/Congratulations
ТентекMicrophone
микрофон
Tentek
ТанкыTopolon
Тополон
Tanky
Презент
Present
Токshow
шоу
Talk
Музыкальный
привет
Musical
greetings
Жаны
азаттык/Азаттык+
Jany
Azattyk/Azattyk
+
Розыгрыши
Pranks
АссаламAleikum
Алейкум
Assalam
дукон
YrЫр
dyukon
Хит парад
Hit-Parade
Стол…
Stol
Концерт
Concert
Ырсунам
Yrsunam
Другое…
Other
Другое…
Other
Затрудняюсь
Difficult ответить
to answer
10
23,5
22,9
31,0
16,3
ответить
Difficult
to answer
Fig. 3.2.21. Distribution of answers by favorite radio shows, gender and type of survey location
Among the most popular radio programs in terms of frequency of their mentionined by the
respondents were programs such as: “Music”, “News, “Tentek Microphone”, “Tanky
Topolon”, “Yr Dyukon” on the Kyrgyzstan Obondoru radio and “Present”, “Music”, “Pranks”
on Europa Plus radio, “News”, “Jany Azattyk/Azattyk+” on Azattyk radio, “Boshbormak”,
“Svet Jok” on the Min Kyal FM radio, “Assalam Aleikum” on the Tumar radio.
In general, it can be noted that the most favorite and listened programs on the radio are
News and Music. At the same time, young people often prefer music programs, and older
radio listeners pay more attention to news broadcasts.
The next question considered a favorite type of music that is primarily for listening on the
radio:
23
0
5
10
15
20
25
30
35
40
Народная музыка
38,1
Folk music
Классика
17,1
Поп
16,8
Classic
Pop
Меломан
5,4
Рэп / Хип Хоп
5,0
Шансон
4,9
Music lovers
Rap/Hip-hop
Chanson
Не слушаю музыку
Don’t listen to music
2,5
R&B
R&B
2,3
Рок
2,0
Rock
Джаз
/ Блюз
Jazz/Blues
1,6
Другое
Other
1,9
ответить
Difficult to answer
2,5
Fig. 3.2.22. Distribution of answers by indicated favorite types of music on the radio
According to the abovementioned figure, folk music is the most favorite one, classic and pop
music are almost at the same level with 17%, and then trends such as Rap / Hip-Hop and
Chanson are also at the same level (about 5%), 5,4% of the participants noted that they
are music lovers (music trends is not important for them). The most interesting to see what
trends are popular in different regions of the country:
0%
20%
40%
60%
80%
100%
1,6
г. Bishkek
Бишкек
г. Ош
Osh
21,4
14,4
27,3
24,9
Chui
oblast
Чуйская
область
36,0
Talas
oblast
Таласская
область
35,8
Djalalab
oblast…
Джалабадская
61,7
45,6
41,0
Osh
oblast
Ошская
область
Naryn
oblast
Нарынская
область
Kyrgyzstan
Кыргызстан
Folk musicмузыка
Народная
Music lover
Меломан
Other
Другое
61,9
9,9
1,6
14,1
20,6
17,6
17,1
Classic
Классика
Rap/Hip-Hop
Рэп
/ Хип Хоп
Don’t
listenмузыку
to music
Не
слушаю
7,7
16,8
6,0
2,5
15,4
1,6
0,9
12,5
3,5
8,1 3,1
1,9
15,3
33,3
9,2
4,3
0,9 2,3 0,9
9,3
8,7 4,1 6,0 6,2
1,7
10,2
11,8
21,4
4,9 3,9 0,4
2,9
29,8
10,4 4,8 3,1 4,7 3,3
2,9
20,5
7,4
5,3 1,3
43,5
38,1
5,4 5,9
15,2
15,7
Issyk-kul
oblast…
Иссык-Кульская
Batken
oblast
Баткенская
область
24,3
8,0
15,8
5,4 5,0 4,9
8,3
7,8
7,2
2,5
2,5
Pop
Поп
Chanson
Шансон
Difficult to answer
ответить
Fig. 3.2.23. The distribution of responses by favorite types of music on the radio
in the context of the region of the survey
Based on the Fig. 3.2.23, folk music is the most favorite on in the Issyk-Kul and Osh oblasts
(about 62% of the inhabitants of these regions indicated it), folk music less popular in
24
Bishkek and Osh (21,4% and 27, 3%, respectively). Classic is most loved in the Jalalabad
region (29,8% of mentions), and it is listened the least in the Issyk-Kul oblast (9,3%). Pop
music is often mentioned in Talas oblast (33.3%), and is less popular in Osh and Naryn
oblasts (7,4% and 7,7% respectively). In addition to the favorite type of music of the
Kyrgyz people, other trends that they prefer to listen on the radio were also asked:
0
50
г. Бишкек
Bishkek
43,9
г. Ош
Osh
100
46,8
55,6
Таласская
область
Talas
oblast
58,7
35,7
Иссык-Кульская
область
Issyk-kul
oblast
71,1
Баткенская
область
Batken
oblast
74,6
Джалабадская
область
Djalalab
oblast
42,2
81,0
Ошская
область
Osh
oblast
93,3
Нарынская
область
Naryn
oblast
Народная
музыка
Folk music
18,4 18,1 12,3
46,4
Classic
Классика
21,1 11,6 20,9
45,6
37,6
64,4
34,1
13,8 26,9 24,0
8,0
46,6
26,1 12,3 19,8
2,8
22,1 6,9 8,7
34,2
9,4
60,3
33,1 10,7 14,2
7,8
59,3
17,510,1
28,1
83,2
Kyrgyzstan
250
43,7
21,5 9,9 26,6
47,7
38,1
200
24,6 18,9
50,1
68,5
Чуйская
область
Chui
oblast
150
Pop
Поп
15,4 13,7 26,4
35,8
Chanson
Шансон
Rap/Hip-Hop
Рэп
/ Хип Хоп
Other
Другое
Fig. 3.2.24. The distribution of respondents across all preferred types of music on the radio in the
context of the region of the survey
According to the Fig. 3.2.24 there are 3 the most preferred music genres on the radio: it's
folk music, classic and pop. It should be noted that there is a probability that by responding
Classics, the respondents were referring to the “classical national music”. It is interesting to
note that the first two genres (folk music and classics) are almost equally frequently
mentioned by both young and older people:
0
18-24
18-24 лет
50
55,9
25-34
25-34 лет
66,2
100
42,2
150
12,4
47,0
41,0
47,8
200
4,9
14,4 11,9
29,1
250
10,3
7,2 5,1
13,1 12,7 8,5
5,7
5,6 1,65,0
35-44
35-44 лет
68,0
54-54
71,1
45-54 лет
55 and older
55 лет и старше
Folk
musicмузыка
Народная
Chanson
Шансон
68,2
48,8
34,3
49,5
46,1
25,1
18,3
4,9
3,31,9 3,6
17,0 9,6 6,5
2,9 3,5
14,1 21,1
2,7
2,1
Classic
Классика
Rap/Hip-Hop
Рэп
/ Хип Хоп
6,5
Поп
Pop
R&B
R&B
Fig. 3.2.25. The distribution of respondents across all preferred music genres
on the radio in the context of age
But in other genres it is already possible to see that pop music becomes popular only
among people of younger age, whereas the Chanson is popular among older people. Such
genres as Rap / Hip-Hop were indicated almost only by young people from 18 to 24 years
old.
25
Summarizing the results presented in this section it is possible to note the following points:

While listening to the radio, the most popular are news and music programs (in the
aggregate they were indicated by 80% of respondents).

Young people aged 18-24 are more interested in music programs (93,8% of them
mentioned Music among other types of radio programs), and older people prefer to
listen to the news (91.9% of persons over 54 years also noted the news among the
list of various other types of programs).

The most popular radio programs in terms of their frequency of mentioning were
programs such as: “Music”, “News”, “Tentek microphone”, “Tanke topolon”, "Yr
dyukon" on radio Kyrgyzstan obondoru and “Present”, “Music”, “Pranks” on Europa
Plus, “News”, “Jany Azattyk / Azattyk+” on the radio Azattyk, “Boshbormak”, “Svet
Jok” on radio Min Kyaal FM, “Assalam Aleikum” on radio Tumar.

Folk music is the most favorite one (38,1% of radio listeners chose this answer),
which is followed by Classics and Pop at almost the same level - 17%.

In general, it can be noted that with increasing of age the range of music genres is
declining, that is, over time, the listeners begin to adhere to any one music genre,
while young people listen to different music genres.
26
3.2.2 Average weekly rating and duration of radio listening
This section deals with the size of the audience by 6 radio stations by daily intervals, on
average, per week:
20
18
16
18,4
15,9
15,6
15,2
14
12
10
10,3
9,8
8
6
4,5
4,1
4
2
1,5 1,7
1,2
6,2
5,6
4,3
4,9
2,8
3,8
1,3
7,1
7,5
6,2
4,5
2,9
4,1
4,1
3,4
4,4
4,0
2,0
1,9
0
Early morning
(6:00-9:00)
Morning
(9:00-12:00)
Kyrgyzstan obondoru
Afternoon
(12:00-16:00)
Europa Plus
Evening
(16:00-20:00)
Radio Azattyk
Late evening
(20:00-22:00)
Min Kiyal FM
Tumar
5,3
5,2
1,9
1,7
1,6
1,2
Night
(after 22:00)
Yumor FM
Fig. 3.2.26. Rating of radio channels by daily intervals from the whole average weekly audience of
broadcast (Kyrgyzstan, all groups,%)
The Figure 3.2.26 shows mean values (ratings) of radio listening for a week. At the national
scale, radio Kyrgyzstan Obondoru has the most stable position with respect to the ratings of
its listening, since it has a large radio audience in comparison with other for almost the
entire day (its mid-week peak is in the evening range from 4 pm to 8 pm and is about 18%
of average weekly audience of broadcast).
According to these data of time of listening to radio, 2 prime-times can be noted: morning
and evening, which occur in intervals from 6 am to 9 am and from 4 pm to 8 pm. Despite
the fact that respondents were given a card for the selection of a channel which he or she
listened to for the week before the survey, this information should be perceived with a
certain assumption, since the averaging of rating takes place for the whole week. A more
accurate rating of radio channels is presented in section 5.2.4 Prime-time radio, where
calculations were made with averaging for the day of the week.
In order to evaluate how effectively programming of a radio station for a certain period of
time (daily interval) is implemented, it is necessary to consider Figure 3.2.27, which reflects
shares of audience of any daily interval during which the audience mentioned a certain
radio. But above all it is worth noting that of all the respondents, who were listening to
radio during the week preceding the survey (n = 1946), 40.2% listened to radio in the early
morning (6 am-9 am), 40.5% listened to the radio in the morning (9 am-12 pm), 48.7%
listened to it at lunch (12 pm-4 pm), 53,1% - in the evening (4 pm-8 pm), 34,6% - in the
late evening (8 pm-10 pm) and 18,9% listened to it at night (after 10 pm).
27
45
40
39,5
37,5
34,7
35
32,0
29,6
30
25
28,2
27,5
24,3
20
15
13,7
10,6
11,2
10,0
9,5
10
5
3,6 4,2
3,1
14,1
13,3
11,6
8,4
12,8
10,0
8,4
5,7
3,3
11,9 12,7
11,6
9,8
5,8
5,4
3,8
10,1
9,1
8,4
6,4
0
Early morning
(6:00-9:00)
Morning
(9:00-12:00)
Kyrgyzstan obondoru
Afternoon
(12:00-16:00)
Europa Plus
Evening
(16:00-20:00)
Radio Azattyk
Late evening
(20:00-22:00)
Min Kiyal FM
Tumar
Night
(after 22:00)
Yumor FM
Fig. 3.2.27. The share of the audience of the daily interval, occupied by radio stations,
On average per week (Kyrgyzstan, all groups,%)
According to the Figure 3.2.27 from the whole average weekly audience of early morning
(from 6 am to 9 am), 39.5% listened to Kyrgyzstan Obondoru, 24.3% listened to Radio
Azattyk, 11,2% - Europa plus. In other words, among the audience of the early morning
(40,2% of 1946 = 783), about 40% prefer programs on the radio Kyrgyzstan Obondoru,
quarter - on the radio Azattyk and tenth on Europa Plus. If we consider the evening and
morning prime times, we can see that there is only 1 radio station leading: Kyrgyzstan
Obondoru.
In the following figures, we consider the radio channels ratings and audience share of the
daily range in the context of types of the survey location (cities / villages):
18
16
15,3
15,1
13,5
13,6
14
12
10,6
10,6
10
8
6
4
2
0
7,4
6,8
7,0
4,7
4,1
4,4
2,7
2,1
1,7
Раннее утро
Early morning
(6 am-9
am)
(6:00-9:00)
7,6
7,4
2,5
7,1
5,9
6,2
3,6
6,3
7,3
5,8
4,8
3,2
1,9
6,8
4,2
3,1
5,0
2,8
1,9
0,9
0,3
Утро
Обед
Вечер
Поздний
вечер
Ночь
Morning
Lunch
Evening
Late
evening
Night
(9 (9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 pm-8
pm) (8 pm-10
pm) (after
10 pm)
(12:00-16:00)
(16:00-20:00)
(20:00-22:00)
(после
22:00)
Kyrgyzstan
КыргызстанObondoru
обондору
EuropaПлюс
Plus
Европа
Radio Azattyk
Радио
Азаттык
Tumar
Min Kyal
Мин
КыялFm
FM
Humor
FM
Юмор ФМ
Fig. 3.2.28. Rating of radio channels from the whole average weekly audience of broadcast
(Kyrgyzstan, urban, %)
28
45
41,4
40
37,9
35
30,8
30,3
30
27,2
26,3
27,8
25
20
15
10
5
0
18,6
12,2
16,8
15,8
7,4
5,7
4,7
9,4
10,6
18,1
18,8
14,4 13,8
11,5
5,6
13,4
13,0
7,0
3,7
11,0
8,6
16,5
12,1
9,1
15,9
10,7
8,9
5,0
1,5
Early
morning
Morning
Lunch
Evening
Late
evening
Night
Раннее
утро
Утро
Обед
Вечер
Поздний
вечер
Ночь
(6 am-9
am)
(9 (9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 pm-8
pm) (8 pm-10
pm) (after
10 pm)
(6:00-9:00)
(12:00-16:00)
(16:00-20:00)
(20:00-22:00)
(после
22:00)
обондору
Kyrgyzstan Obondoru
Европа
EuropaПлюс
Plus
Tumar
Радио
Radio Азаттык
Azattyk
Мин
FM
Min Кыял
Kyal Fm
Юмор ФМ
Humor
FM
Fig. 3.2.29. The share of the audience of the daily interval, occupied by radio channels,
On average per week (Kyrgyzstan, urban,%)
Comparing the data on cities and villages several important points can be noted: the rural
audience mostly composed of the Kyrgyzstan Obondoru audience, whereas in cities the
ratings of other radio stations are little higher (especially Europa Plus and Tumar).
25
21,2
20
16,6
14,5
17,5
16,6
15
10,0
10
5
0
2,5
0,9
0,8
0,8
Раннее
утро
Early
morning
(6(6:00-9:00)
am-9 am)
Kyrgyzstan
Obondoru
обондору
4,0
4,0
4,0
5,2
4,0
3,5
1,0
6,6
6,2
4,8
1,9
1,4
1,2
0,3
0,3
Утро
Обед
Вечер
Morning
Lunch
Evening
(9:00-12:00)
(12:00-16:00)
(9 am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
EuropaПлюс
Plus
Европа
RadioАзаттык
Azattyk
Радио
5,0
5,6
3,8
3,8
3,3
2,4
3,2
1,0
0,6
0,5
0,8
Поздний
вечер
Ночь
Late evening
Night
(20:00-22:00)
(после
22:00)
(8 pm-10
pm) (after
10 pm)
Tumar
Min Кыял
Kyal Fm
Мин
FM
Humor
FM
Юмор ФМ
(Kyrgyzstan, villages,%)
29
50
44,6
45
40
35
42,1
38,1
33,1
37,5
29,1
30
28,4
25
19,2
16,9
20
15
10,6
10,7
10
5,7
2,1
5
1,9
0
1,8
Раннее
утро
Early
morning
(6:00-9:00)
(6 am-9
am)
12,3
11,2
8,6
7,6
2,8
3,1
9,5
13,2
14,5
9,2
3,0
3,9
2,3
0,8
0,7
Европа
EuropaПлюс
Plus
RadioАзаттык
Azattyk
Радио
Утро
Обед
Вечер
Morning
Lunch
Evening
(9:00-12:00)
(12:00-16:00)
(9
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
обондору
Kyrgyzstan
Obondoru
12,3
11,2
2,9
2,4
2,3
Поздний
вечер
Ночь
Late evening
Night
(20:00-22:00)
(после
22:00)
(8 pm-10
pm) (after
10 pm)
Tumar
Min Kyal
Мин
КыялFm
FM
Humor
FM
Юмор ФМ
On average per week (Kyrgyzstan, villages,%)
It can also be noted that by the audience shares of the daily range in the cities the
percentage of Europa Plus radio listeners after 10 pm reaches up to 38% (in villages 19%).
Upon considering the ratings in a gender aspect the following situation is observed:
25
20,5
20
18,3
16,4
15
10
13,3
10,8
7,3
5,5
6,5
5
0
4,7
1,7
1,5
0,8
Раннее
утро
Early
morning
(6 (6:00-9:00)
am-9 am)
3,2
1,4
7,4
9,8
8,8
8,0
5,6
4,4
7,9
5,6
4,0
2,7
2,3
4,0
3,8
2,0
1,7
Утро
Обед
Вечер
Morning
Lunch
Evening
(9:00-12:00)
(12:00-16:00)
(9
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
обондору
Kyrgyzstan
Европа
EuropaПлюс
Plus
RadioАзаттык
Azattyk
Радио
5,2
5,0
2,8
1,6
1,5
1,2
1,7
Поздний
вечер
Ночь
Late evening
Night
(20:00-22:00)
(после
22:00)
(8 pm-10
pm) (after
10 pm)
Min Kyal
Мин
КыялFm
FM
Tumar
Humor
FM
Юмор ФМ
(Kyrgyzstan, males, %)
At the same time, audience shares of daily intervals by radio stations distributed as follows
(Fig. 3.2.33):
30
45
42,1
40
37,5
35,0
35
25
24,5
25,1
24,9
20
15
16,7
14,8
12,6
10,8
10
5
0
30,0
28,1
30
7,4
3,8
3,5
1,8
EarlyРаннее
morning
утро
(6 am-9
am)
(6:00-9:00)
3,3
15,5
13,6
11,7
5,6
14,9
13,5
6,5
Late evening
Night
Поздний
вечер
Ночь
(8 pm-10
pm) (after
10 22:00)
pm)
(20:00-22:00)
(после
Min Кыял
Kyal Fm
Мин
FM
RadioАзаттык
Azattyk
Радио
Европа
Europa Плюс
Plus
7,8
7,2
5,9
5,3
Morning
Lunch
Evening
Утро
Обед
Вечер
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
(12:00-16:00)
обондору
Kyrgyzstan
Obondoru
13,4
12,4
6,3
13,5
6,9
4,8
3,5
17,2
Tumar
Humor
FM
Юмор ФМ
on average per week (Kyrgyzstan, males ,%)
Comparison, consider the average weekly female audience.
20
17,8
18
16,4
16
14
14,1
13,6
12
10,7
10
8
8,8
4
2
0
6,3 6,3
5,8
6
4,4
3,6
2,5
1,4
0,8
утро
EarlyРаннее
morning
(6:00-9:00)
(6 am-9
am)
1,8
3,93,9
1,2
4,3 5,2
2,9
5,2
4,4
2,1
3,9
Европа
EuropaПлюс
Plus
Радио
RadioАзаттык
Azattyk
2,5
1,8
1,7
1,2
1,1
Поздний
вечер
Ночь
Late evening
Night
(20:00-22:00)
(после
(8 pm-10
pm) (after
10 22:00)
pm)
2,0
2,0
Утро
Обед
Вечер
Morning
Lunch
Evening
(12:00-16:00)
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
обондору
Kyrgyzstan
Obondoru
5,6
5,0 4,7
4,9
Мин
FM
Min Кыял
Kyal Fm
Tumar
Юмор ФМ
Humor
FM
(Kyrgyzstan, females, %)
31
40
37,5
36,6
35,5
35
34,4
32,4
29,3
30
30,3
25
23,5
20
15
11,8
10,5
10,4
4,7
9,6
10
6,8
3,8
2,3
5
0
11,6
10,4
8,5
утро
EarlyРаннее
morning
(6:00-9:00)
(6 am-9
am)
5,4
4,2
Утро
Обед
Вечер
Morning
Lunch
Evening
(12:00-16:00)
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
обондору
Kyrgyzstan
Obondoru
Европа
EuropaПлюс
Plus
Радио
RadioАзаттык
Azattyk
10,5
9,7
6,9
6,3
12,9
10,6
6,9
9,3
5,8
4,1
3,3
13,6
13,1 13,2
10,2
Поздний
вечер
Ночь
Late evening
Night
(20:00-22:00)
(после
(8 pm-10
pm) (after
10 22:00)
pm)
Tumar
Мин
FM
Min Кыял
Kyal Fm
Юмор
HumorФМ
FM
on average per week (Kyrgyzstan, females ,%)
First of all, it should be noted that during the lunch interval, the audience of females
increases, while the male audience is declining, especially when compared to radio listeners
of Kyrgyzstan Obondoru, Tumar and Min Kyaal FM. Perhaps, this is due to the fact that most
radio listeners have their radio set installed in the kitchen.
Next, we consider only the average weekly audience shares of time intervals occupied by
radio channels separately for Bishkek and Osh.
45
40
39,9
38,8
34,3
35
30,4
30
25
25,5
22,5
20
15
10
5
23,1
20,9
17,6 21,8
16,8
11,9
11,1
10,9
8,6
6,5
11,4
13,8
7,4
17,2
10,5
6,7
6,3
22,2
17,3
14,3
11,2
9,4
6,7
0
утро
EarlyРаннее
morning
(6 am-9
am)
(6:00-9:00)
Утро
Обед
Вечер
Morning
Lunch
Evening
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
(12:00-16:00)
Kyrgyzstan
обондору
Humor
FM
Юмор ФМ
30,5
31,1
27,4
25,3
14,4
20,5
21,5
13,3
13,4
12,0
14,1
2,7
4,4
Поздний
вечер
Ночь
Late evening
Night
(8 pm-10
pm) (after
10 22:00)
pm)
(20:00-22:00)
(после
EuropaПлюс
Plus
Европа
Tumar
Hit FM
FM
Хит
Russian
Wave (Russkaya Volna)
Русская волна
Мин
FM
Min Кыял
Kyal Fm
on average per week (Bishkek, all groups ,%)
32
Despite the fact that on the republican scale, the weekly audience of Kyrgyzstan Obondoru
is far superior to the others; in Bishkek, the picture varies considerably with the overall
picture in the country: in connection with a significant share of Russian-speaking population
in the city of Bishkek, there is an increase in the audience of radio listeners of such stations
as Europe Plus, Hit FM, Russian wave, so their overall ranking in the evening prime time (4
pm-8 pm) equals 22.8% of all radio listeners, and at night from 10 pm is about 17%, which
exceeds audience of national radio stations.
Ratings of radio stations in Bishkek are shown in Figure 3.2.37.
20
18,1
18
16
14
14,6
13,3
12
10
8
6
4
2
0
11,0
10,4
8,4 8,2
6,6
5,0
10,8
8,9
7,5
7,1
4,8
3,1
4,0
3,7
3,6
2,9
2,2
EarlyРаннее
morning
утро
(6 am-9
am)
(6:00-9:00)
13,2
3,0
2,9
10,3
8,5
8,0
6,4
4,7
5,6
4,4
5,1
4,2
2,9
1,6
2,7
0,6
Late evening
Night
Поздний
вечер
Ночь
(8 pm-10
pm) (after
10 22:00)
pm)
(20:00-22:00)
(после
5,6
4,0
Min Кыял
Kyal Fm
Tumar
Мин
FM
Russianволна
Wave (Russkaya Volna)
Русская
EuropaПлюс
Plus
Европа
Hit FM
FM
Хит
Юмор
HumorФМ
FM
9,0
7,2
6,6
Morning
Lunch
Evening
Утро
Обед
Вечер
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
(12:00-16:00)
Kyrgyzstan
обондору
10,8
(Bishkek, all groups, %)
Consider the audience of radio listeners in Osh in more detail:
60
53,5
50
39,1
34,9
40
30
20
27,6
16,6
30,1
24,9
24,4
23,5
10
4,8
3,6
0
EarlyРаннее
morning
утро
(6 am-9
am)
(6:00-9:00)
29,2
30,9
26,2
17,2
5,0
EuropaПлюс
Plus
Европа
26,0
26,0
12,4
11,0
8,1
Morning
Lunch
Evening
Утро
Обед
Вечер
(9(9:00-12:00)
am-12 pm) (12
pm-4 pm) (4 (16:00-20:00)
pm-8 pm)
(12:00-16:00)
Kyrgyzstan
обондору
25,4
5,1
0,0
Late evening
Night
Поздний
вечер
Ночь
(8 pm-10
pm) (after
10 22:00)
pm)
(20:00-22:00)
(после
Радио Алмаз
Radio
Almaz
Vodiy
ВодийSadosi
Садоси
on average per week (Osh, all groups ,%)
As seen in Fig. 3.2.38 and 3.2.39, the situation in Osh is completely different, here you can
select only the 4 most popular radio stations: Kyrgyzstan Obondoru, Europa Plus, Radio
33
Almaz and Vodiy Sadosi (the amount of the estimates is quite low for the remaining ones).
Also, it is clear that it is already possible to compare Kyrgyzstan Obondoru audience with
the audience of Europa Plus. Radio Vodiy Sadosi is mostly listened to early in the morning
from 6 am until 9 am and at night after 10 pm.
35
32,1
30
25
20
15
10
5
16,6
15,2
14,7
9,8
9,6
10,0
7,1
5,6
9,2
1,9
2,2
12,8
10,9
5,6
3,4
2,5
1,1
0
Раннее утро
Early morning
(6:00-9:00)
(6 am-9
am)
4,4
3,9
2,9
2,9
2,7
0,0
Утро
Обед
Вечер
Поздний
вечер
Ночь
Morning
Lunch
Evening
Late evening
Night
(9:00-12:00)
(16:00-20:00)
(20:00-22:00)
(после
(9 am-12
pm) (12(12:00-16:00)
pm-4 pm) (4 pm-8
pm) (8 pm-10
pm) (after
10 22:00)
pm)
EuropaПлюс
Plus
Европа
Kyrgyzstan
Obondoru
обондору
Радио Алмаз
Radio
Almaz
Водий Sadosi
Садоси
Vodiy
(Osh, all groups, %)
Taking into account the size of daily intervals between 3 to 4 hours, and structure of ratings
identical by grading and shares radio listening, in the future only shares of radio listening
will be considered as the most interesting in terms of audience analysis of aggregated time
intervals.
Fig 3.2.40-44 illustrate changes of radio audience shares of daily/time intervals by radio
channels in the context of age groups:
50
45
46,8
41,8
40
36,9
35,4
33,0
35
23,8
25
20
15
14,8
12,6
10
11,3
5
0
32,9
29,4
30
0,7
0,0 morning
Early
(6:00-9:00)
Kyrgyzstan obondoru
22,4
19,3
16,8
18,6
13,5
11,4 10,9
9,8
Morning
(9:00-12:00)
5,1
6,0
4,64,9
8,7
1,9
2,3
1,5
Afternoon
(12:00-16:00)
Europa Plus
9,6
12,0
3,0
Evening
(16:00-20:00)
Radio Azattyk
11,3
10,9
5,7
6,5
Late evening
(20:00-22:00)
Min Kiyal FM
Tumar
Night
(after 22:00)
Yumor FM
on average per week (Kyrgyzstan, 18-24 ,%)
34
45
42,3
40
37,5
35
33,2
32,2
32,8
30
27,9
25,9
25
20
15
15,5
15,4
14,7
10
5
0
7,8
3,4
2,5
0,9
Early morning
(6:00-9:00)
8,7
5,5
0,9
Morning
(9:00-12:00)
Kyrgyzstan obondoru
17,4
15,4
12,5
7,8
6,7 5,0
4,9
Afternoon
(12:00-16:00)
Europa Plus
12,2
11,1
9,3
7,2
4,3
8,4
6,1
1,7
Evening
(16:00-20:00)
Radio Azattyk
Late evening
(20:00-22:00)
Min Kiyal FM
9,9
8,0
4,5
1,8
Night
(after 22:00)
Tumar
Yumor FM
45
42,8
40
36,9
35
32,4
29,3
30
25
28,3
20
15
10
5
0
22,2
21,6
19,6
22,0
18,2
14,3
8,9
8,4
6,8
6,3
7,1
Kyrgyzstan obondoru
Afternoon
(12:00-16:00)
Europa Plus
Evening
(16:00-20:00)
Radio Azattyk
19,2
18,3
16,8
16,2
10,1
9,8
6,9
6,3
3,7
Morning
(9:00-12:00)
19,1
16,2
11,6
11,9
13,7
1,9
Early morning
(6:00-9:00)
18,9
17,6
2,2
Late evening
(20:00-22:00)
Min Kiyal FM
Tumar
6,0
5,6
Night
(after 22:00)
Yumor FM
35
50
45
40
44,4
42,4
38,6
36,6
32,9
35
30,8
30
24,2
25
20
16,8
13,4
15
10
5
0
4,8
3,7
1,4
1,2
Early morning
(6:00-9:00)
6,6
3,5
2,1
Morning
(9:00-12:00)
15,1
15,1
11,6
9,9
14,0
6,9
3,1
6,3
5,6
5,6 4,0
4,3
2,6
Afternoon
(12:00-16:00)
Kyrgyzstan obondoru
20,3
17,8
14,5
1,1
Evening
(16:00-20:00)
Europa Plus
Late evening
(20:00-22:00)
Night
(after 22:00)
Radio Azattyk
50
45
45,1
40
34,4
35
30
26,7
36,2
29,2
28,2
20
16,0
15
10
0
25,7
22,0
25
5
27,3
6,1
3,3
0,8
1,3
0,9
Early morning
(6:00-9:00)
5,4
Morning
(9:00-12:00)
Kyrgyzstan obondoru
17,4
13,6
5,4
5,3 0,9
Afternoon
(12:00-16:00)
6,0
3,3
2,8
1,3
Evening
(16:00-20:00)
Europa Plus
8,8
8,5
7,9
5,7
2,5
Late evening
(20:00-22:00)
2,1
0,0
Night
(after 22:00)
Radio Azattyk
on average per week (Kyrgyzstan, over 54, %)
As seen in abovementioned Figures, Kyrgyzstan Obondoru is a popular radio station among
radio listeners almost for all ages; Europa Plus is perceived as a night radio station by all
ages; on the contrary, Azattyk is perceived as a morning radio and is listened to by an older
audience.
Finally, consider the behavior of respondents regarding adherence to one session or multisession listening of a radio station. First of all, it is necessary to determined how the
duration of listening changes from the amount of sessions: “One” or “Several”
36
Несколько
сессий, мин
Several sessions
Радио
Шансон
Radio
Chanson
Русская
волна
Russian
Wave
Радио
Татина
Radio
Tatina
Tumar
Tumar
Голос
России
Golos Rossii
(Voice
of Russia)
Европа
Плюс
Europa
Plus
Мин Кыял
Min FM
Kyaal
Радио
Next
Radio
Next
Love
радио
Love
Radio
Эхо of
Москвы
Echo
Moscow
Манас
FMFM
Manas
ХитHit
FMFM
Auto Radio
Авторадио
Radio
Salam
Радио
Салам
Humor
Юмор
ФМFM
Kyrgyzstan
Obondoru
обондору
Gorod
Город
FMFM
Radio
Max
Радио
Макс
Birinchi
Radio
Биринчи
радио
Radio
Azattyk
Радио
Азаттык
Radio
Радио
МирMir
Radio
BBC
Радио
BBC
Radiomost
Радиомост
Vodiy
Sadosi
Водий
Садоси
Radio
Радио
LWLW
El FM
Эл FM
Burana
Бурана
Radio
Almaz
Радио
Алмаз
One
Several
session
sessions
Одна
сессия, мин
147,7
155,7
169,4
146,6
99,5
124,8
127,7
120,2
120,0
120,0
118,5
119,2
104,0
114,6
131,0
112,4
100,9
107,0
102,1
105,3
41,9
97,3
88,9
95,9
98,7
92,6
189,4
90,5
119,7
88,2
121,4
87,8
201,0
87,5
19,6
86,4
70,4
77,3
90,7
71,5
195,0
62,6
78,2
62,4
82,6
60,0
91,4
54,3
179,1
53,7
83,9
52,6
15,0
50,1
70,4
34,4
Fig. 3.2.45. Average duration of radio station listening by amount of sessions (min)
Comparing these indexes, we can see that despite the high audience of Kyrgyzstan
Obondoru, the duration of listening of this radio during one session is quite low in
comparison with other radio stations. For example, Radio Chanson has a more loyal
audience, the duration of one session reaches almost 3 hours (170 min) on the average;
Russian Wave is second by the loyalty of audience to radio station.
Gorod FM has the longest duration with several sessions, at the same time the share of
audience which listens to this radio station in several sessions, is 75% (see Fig. 3.2.46)
37
Several sessions
Несколько
сессий
0%
Vodiy Садоси
Sadosi
Водий
Humor
Юмор Fm
ФМ
of
Эхо Echo
Москвы
Moscow
Радио Рекорд
Radio Record
Радио Салам
Radio Salam
Авторадио
Auto Radio
Радио
Radio Мир
Mir
Радио
Азаттык
Radio Azattyk
Радио BBC
BBC
Radio
Радио Шансон
Radio
Chanson
Радиомост
Radiomost
Эл FM
El FM
Биринчи радио
Birinchi
Radio
Мин Кыял FM
Min Kyaal FM
Русская
волна
Russian Wave
Радио Макс
Radio Max
Хит FM
Hit Fm
Радио
Next
Radio Next
Манас
FM
Manas FM
KyrgКыргызстан
yzstanObondoru…
Радио
Radio Татина
Tatina
Город FM
FM
Gorod
Европа
EuropaПлюс
Plus
Radio
Радио Almaz
Алмаз
Tumar
Tumar
20%
Одна
Oneсессия
session
40%
60%
34,2
42,9
43,8
44,2
49,1
52,7
54,0
55,7
56,3
58,6
59,0
59,8
62,4
63,6
66,2
67,8
68,4
69,8
71,7
72,3
72,6
74,4
74,7
75,1
75,7
80%
100%
65,8
57,1
56,2
55,8
50,9
47,3
46,0
44,3
43,7
41,4
41,0
40,2
37,6
36,4
33,8
32,2
31,6
30,2
28,3
27,7
27,4
25,6
25,3
24,9
24,3
Fig. 3.2.46. Distribution of radio channels by amount of session
on the average per week (%)
The following figure represents distribution of radio audience by the number of sessions and
surveyed region:
One session
Several sessions
50,2
49,8
49,4
50,6
48,8
51,2
Osh city
Chui oblast
Batken oblast
39,5
Osh oblast
35,7
Jalalabad oblast
Issyk-Kul oblast
Talas oblast
Kyrgyzstan
64,3
29,1
Naryn oblast
Bishkek city
60,5
70,9
27,4
72,6
25,5
74,5
76,2
23,8
35,4
64,6
Fig. 3.2.47. Distribution of radio listeners by the number of sessions
and surveyed region (%)
It is worth noting that more than a half of radio listeners of Kyrgyzstan prefer to listen to
radio stations in several sessions (64.6%). At the same time, the most part of audience is
observed in Talas, Issyk-Kul oblasts and Bishkek. The most plodding radio listeners are in
Osh, Chui and Batken oblasts, but there is only about half of them.
38
The following chart shows the distribution by age:
One session
Several sessions
31,0
18-24
69,0
34,6
25-34
65,4
34,2
35-44
65,8
44,3
45-54
55,7
41,0
over 55
59,0
Fig. 3.2.48. The distribution of radio listeners
by the number of sessions and age (%)
Here you can see that young people prefer to listen to the radio over several sessions,
apparently, due to the fact that they quite often switch from one radio station to another.
Distribution of sessions according to level of education can be considered on the following
figure:
80
60
No education
40
20
44,0
0
-20 -40 -60 -80
56,0
Vocational secondary education
38,1
61,9
Some secondary education
37,8
62,2
Primary education
37,2
62,8
Completed secondary education
36,8
63,2
Higher education
35,0
65,0
Some primary education
34,9
65,1
Some higher education
One session
27,8
72,2
Several sessions
Fig. 3.2.49. The distribution of radio listeners by the number of sessions
and education (%)
Based on the shown pattern by level of education, we can assume that listening to the radio
for a few sessions is inherent of the students.
39
Summarizing information presented in this section several key observations concerning the
average weekly indicators should be made:

Kyrgyzstan Obondoru radio, Radio Azattyk and Europa Plus gather the largest
audience of radio listeners. In this case, the first 2 stations can be attributed to the
morning, and Europe plus has more late-night audience.

Among rural radio listeners the largest audience is gathered early in the morning
from 6 am to 9 am, mostly it is the listeners of Kyrgyzstan Obondoru and Radio
Azattyk. In the cities the morning audience is not so large.

During the lunch period from 12 pm to 4 pm, an audience of women increases, while
the male audience is declining.

Kyrgyzstan Obondoru is a popular radio station for virtually all ages among listeners
of radio, the Europa Plus has the largest share of audience is reached among young
people of 18 to 34 years after 10 pm, and is perceived as the night the radio by all
ages; Azattyk, by contrast, is perceived as a morning radio and listened to by an
older audience.

Nearly two-thirds of radio listeners prefer to listen to radio stations in Kyrgyzstan for
several sessions (64.6%).
40
3.2.3 Indexes of radio station audiences
Media market in Kyrgyzstan is by far the youngest and fastest growing one. However, at
this stage, the owners of television channels and radio stations experience the lack of
market information about the space in which they compete. Often today, many radio
stations can not confidently identify their target segment and characterize the parameters
of an audience of listeners, which is accordingly reflected in the lack of focus on a specific
audience, content orientation and absence of competent market segmentation. In this
connection, there is a justifiable need to understand the importance of key market
information which can be obtained through extensive media research. The purpose of this
chapter is to describe main indicators of an audience of radio stations, both on the national
and regional level. Radio management will be able to find its position in the ranking of radio
listening in the context of gender and age and income groups. Based on these indicators it
will be possible to conduct dialogue reasonable and supported by concrete figures with
advertisers and build a competent policy in the area of pricing and media planning. In turn,
advertisers will be able to accommodate a commercial with a greater opportunity to reach
the target audience, optimally spending their media budget.
We now consider the basic parameters of the media market: the size of the weekly
audience, the average listening time to and share of radio listening.
In Kyrgyzstan, the weekly audience of listeners is two-thirds of the total adult population.
The most active part is young people aged 18-34 years old, this size of weekly audience is
66%. Older generation is more passive: the level of weekly listening is 54%.
On the average radio listeners spend about an hour and a half per day on the waves of
favorite radio stations, spending about 12 hours per week to this activity.
Table 3.2.13. Weekly audience of radio listening
Categories
Population
Males
Average
weekly
audience, %
Average time of radio
listening per day, hour:
min
listening per week,
hour: min
18+
60.3
1:41
11:47
18+
60.5
1:45
12:15
Age
18+
60.1
1:39
11:33
18-34
65.5
1:47
12:29
Males
18-34
65.3
1:51
12:57
Females
18-34
65.8
1:43
12:01
25-54
57.9
1:46
12:22
Males
25-54
61.3
1:50
12:50
Females
25-54
54.6
1:42
11:54
55+
50.4
1:29
10:23
Males
55+
46.9
1:26
10:02
Females
55+
53.6
1:25
9:55
Females
Population
Population
Population
Weekly audience is the cumulative number of radio listeners who listened to any radio
station during a week. This index is expressed in % of the total general aggregate or in
physical terms - the number of listeners. This indicator is one of the key ones for the
calculation of radio listening.
Share of radio listening is an index, calculated on the basis of size and average weekly
audience of time listening to the radio; characterizes the share of radio listening to a
specific radio station (man-minutes) in the total index of radio listening \for all stations.
41
Population over 18 years old
The Table 3.2.14 representes weekly audience of radio listening in the national context.
Table 3.2.14. Weekly audience of radio listening in the national context
Weekly
audience, %
Weekly
audience,
thous. people.
Average time of
listening, min
Share of radio
listening, %
Total
60%
2027.925
101
100.0%
Kyrgyzstan Obondoru
54.85
1112.412
111
17.7%
Europa Plus
34.25
694.565
118
11.8%
Min Kyaal FM
30.25
613.419
108
9.5%
Radio Azattyk
36.84
747.108
81
8.7%
Russian Wave
15.19
307.970
152
6.7%
Tumar
15.53
314.992
125
5.7%
Hit FM
16.23
329.044
91
4.3%
Auto radio
13.83
280.483
95
3.8%
Radio Salam
8.91
180.615
140
3.6%
Love Radio
11.27
228.526
102
3.3%
Radio Chanson
6.6
133.782
156
3.0%
Humor FM
10.2
206.005
100
3.0%
Birinchi Radio
11.9
240.766
73
2.5%
Echo of Moscow
7.8
158.275
103
2.3%
El FM
11.1
225.272
71
2.3%
Other
1.6
31.878
86
11.6%
Radio station
0,000
500,000
1 000,000
1 500,000
Total
1 112,412
Radio Azattyk
747,108
Europa Plus
694,565
Min Kiyal FM
613,419
Hit FM
329,044
Tumar
314,992
Russkaya volna
307,970
Avtoradio
280,483
Birinchi radio
240,766
Love radio
228,526
El FM
225,272
Yumor FM
206,005
Radio Salam
180,615
Eho Moskvy
158,275
Other
2 500,000
2 027,925
Kyrgyzstan obondoru
Radio Shanson
2 000,000
133,782
31,878
Fig. 3.2.50 Weekly audience in the national context, thous. people
42
Echo of
Moscow; 2,3%
El FM; 2,3%
Other; 11,6%
Kyrgystan
obondoru; 17,7%
Birinchi radio;
2,5%
Humor FM; 3,0%
Europa
Plus; 11,8%
Radio Chanson;
3,0%
Love radio; 3,3%
Radio Salam; 3,6%
Auto radio; 3,8%
Min Kyaal FM; 9,5%
Hit FM; 4,3%
Tumar; 5,7%
Russian
Wave; 6,7%
Radio Azattyk; 8,7%
Fig.3.2.51 Share of radio listening in the national context, %
According to the chart 5.2.50-5.2.51, the size of the weekly audience does not always
provide a high share of radio listening. Thus, the radio Azattyk moved from the second
position to fourth due to the short average time of listening.
Population from 18 to 34
Consider the weekly audience among young people aged 18 to 34 years.
Table 3.2.15. Weekly audience of radio listening from 18 to 34
Weekly
audience, %
Weekly
audience, th.
people
Average time
of listening,
min
Share of radio
listening, %
Total
65.5%
1081.812
107
100.0%
Kyrgyzstan obondoru
38.4%
634.060
115
17.6%
Europa Plus
28.5%
470.875
119
13.5%
Min Kyaal FM
21.5%
355.662
102
8.8%
Russian Wave
10.4%
171.966
203
8.4%
Radio Azattyk
21.8%
360.322
87
7.6%
Tumar
13.0%
214.038
129
6.7%
Hit FM
14.0%
231.885
89
5.0%
Love radio
10.4%
172.354
105
4.4%
Radio Salam
5.6%
92.024
161
3.6%
Auto radio
8.4%
137.978
85
2.8%
Birinchi radio
7.2%
118.473
98
2.8%
El FM
8.2%
135.375
79
2.6%
Humor FM
7.0%
115.700
84
2.3%
Radio LW
3.0%
48.805
170
2.0%
Radio Chanson
3.2%
52.612
155
2.0%
Other
1.4%
22.711
75
10.1%
Radio station
43
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Radio Azattyk
Min Kiyal FM
Hit FM
Tumar
Love radio
Russkaya volna
Avtoradio
El FM
Birinchi radio
Yumor FM
Radio Salam
Radio Shanson
Radio LW
Other
200,000
400,000
600,000
800,000
1 000,000
1 200,000
1 081,812
634,060
470,875
360,322
355,662
231,885
214,038
172,354
171,966
137,978
135,375
118,473
115,700
92,024
52,612
48,805
22,711
Fig. 3.2.52 Weekly audience from 18 to 34, thous. people
Radio Chanson; 2,0%
Radio LW; 2,0%
Other; 10,1%
Kyrgystan obondoru;
17,6%
Humor FM; 2,3%
El FM; 2,6%
Birinchi radio; 2,8%
Europa Plus
; 13,5%
Auto radio; 2,8%
Radio Salam; 3,6%
Love radio; 4,4%
Min Kyaal FM; 8,8%
Hit FM ; 5,0%
Tumar; 6,7%
Radio Azattyk
7,6%
Russian Wave; 8,4%
Fig. 3.2.53 Share of radio listening among the audience from 18 to 34,%
Weekly audience among young people from 18 to 34 years old was 65,5%, i.e. 65,5% of
the total number of young people of this age were listening to the radio for the last week.
Weekly audience of the market leader - the Kyrgyzstan Obondoru radio station was 38,4%
of the total population of 18-34 years old.
44
Such radio stations as “Kyrgyzstan Obondoru”, “Europe plus” and “Azattyk” dominate the
market by the number of radio listeners. However, radio listeners of “Min Kyaal FM”,
“Russian wave” remain on their radio waves for a long time, therefore, these radio stations
have taken a higher share of radio listening. As is known, different age groups are
characterized by different lifestyles, experiences, tastes and preferences. Consider how
rating of radio stations differs in the population aged 25-54 years. This group was
highlighted in the study due to the fact that people of this age are an economically active
part of the population which makes decisions independently and, as a rule, has its own
disposable income.
Population from 25 to 54 years old
Table 3.2.16. Weekly audience of radio listening from 25 to 54 years old
Weekly
audience,
%
Weekly
audience,
thous. people
Average time
of listening,
min
Share of radio
listening, %
Total
57.9%
1173.464
107
100.0%
Kygyzstan Obondoru
31.4%
636.228
109
16.5%
Europa Plus
18.9%
382.809
136
12.4%
Min Kyaal FM
18.5%
375.140
109
9.7%
Radio Azattyk
22.4%
453.446
78
8.4%
Russian Wave
8.5%
171.909
202
8.3%
Hit FM
8.6%
174.674
123
5.1%
Tumar
7.8%
157.508
124
4.6%
Love radio
6.5%
131.402
137
4.3%
Auto radio
9.1%
183.681
98
4.3%
Radio Salam
5.8%
117.828
135
3.8%
Humor FM
6.3%
127.102
113
3.4%
Birinchi Radio
7.2%
145.296
78
2.7%
Radio Chanson
3.9%
78.283
116
2.2%
Echo of Moscow
4.4%
90.121
88
1.9%
Radio Almaz
5.7%
115.316
66
1.8%
Other
1.0%
20.508
73
10.6%
Radio station
0,000
200,000
400,000
600,000
800,000
Total
1 173,464
636,228
Radio Azattyk
453,446
382,809
375,140
Min Kiyal FM
Hit FM
Tumar
Love radio
Radio Salam
Eho Moskvy
Other
1 000,000 1 200,000 1 400,000
183,681
174,674
171,909
157,508
145,296
131,402
127,102
117,828
115,316
90,121
78,283
20,508
Fig.5.2.54 Weekly audience from 25 to 54 years old, thous. People
45
Echo of Moscow;
1,9%
Radio Chanson;
2,2%
Radio Almaz; 1,8%
Other; 10,6%
Kyrgystan
obondoru; 16,5%
Humor FM; 3,4%
Europe Plus; 12,4%
Radio Salam; 3,8%
Auto radio; 4,3%
Min Kyaal FM; 9,7%
Love radio; 4,3%
Tumar; 4,6%
Hit FM; 5,1%
Radio Azattyk; 8,4%
Russian Wave; 8,3%
Fig. 3.2.55 Share of radio listening among the audience from 25 to 54,%
Among the population aged 25 to 54 years 57.9% listened to radio during the past week,
which is less than the average for the entire country. In general, the positions of radio
stations have slightly changed compared with the rating built for the 18-34 y.o. age group.
Azattyk Radio Station took 4th place by the share of radio listening by taking a step up
compared to the previous rating.
Population over 55 years old
Consider the preferences of the older generation over the age of 55 years.
Table 3.217. Weekly audience of radio listening over 55 years old
Weekly
audience, %
Weekly
audience,
thous. people
Average time
of listening,
min
Share of radio
listening, %
Total
50.4%
Kyrgyzstan Obondoru
20.8%
255.276
89
100.0%
105.290
101
17.2%
Radio Azattyk
22.3%
Echo of Moscow
8.0%
112.718
92
16.8%
40.263
162
Radio Chanson
10.5%
5.3%
26.753
195
8.4%
Min Kyaal FM
9.0%
45.596
111
8.2%
Europa Plus
8.2%
41.491
113
7.6%
Russian Wave
6.5%
32.773
89
4.7%
Radio Salam
4.7%
23.704
102
3.9%
El FM
3.6%
18.205
115
3.4%
Birinchi radio
7.6%
38.258
54
3.3%
Radio BBC
3.9%
19.619
87
2.8%
Tumar
2.7%
13.876
120
2.7%
Radio Mir
2.6%
12.996
120
2.5%
Auto radio
4.6%
23.380
56
2.1%
Humor FM
3.1%
15.930
60
1.5%
Other
1.1%
5.704
126
4.3%
Radio station
46
0,000
Total
Radio Azattyk
Kyrgyzstan obondoru
Min Kiyal FM
Europa Plus
Eho Moskvy
Birinchi radio
Russkaya volna
Radio Shanson
Radio Salam
Avtoradio
Radio BBC
El FM
Yumor FM
Tumar
Radio Mir
Other
50,000
100,000
150,000
200,000
250,000
300,000
255,276
112,718
105,290
45,596
41,491
40,263
38,258
32,773
26,753
23,704
23,380
19,619
18,205
15,930
13,876
12,996
5,704
Fig.3.2.56 Weekly audience over 55 years old, thous. people
Radio Mir; 2,5%
Auto radio; 2,1%
Humor FM; 1,5%
Other; 4,3%
Tumar; 2,7%
Kyrgystan
obondoru; 17,2%
Radio BBC; 2,8%
El FM; 3,4%
Radio Azattyk;
16,8%
Radio Salam; 3,9%
Russian Wave; 4,7%
Europe Plus; 7,6%
Min Kyaal FM ; 8,2%
Echo of Moscow;
10,5%
Radio Chanson;
8,4%
Fig.3.2.57 Share of radio listening among audience over 55 years old, %
As it turned out, older generation is more interested in news content than in entertainment.
Due to this fact, a significant share and leadership position in the market are occupied by
radio Azattyk and Echo of Moscow. Chanson radio is also popular.
Weekly audience among the age-sex groups will be presented below: males and females
aged over 18 years, 18-34, 25-54, over 55 years.
47
Males over 18 years old
Table 3.218. Weekly audience of radio listening among males over 18 y.o.
Weekly
audience, %
Weekly audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
60.5%
983.680
105
100.0%
Kyrgyzstan Obondoru
33.9%
551.015
100
15.3%
Europa plus
22.2%
361.686
127
12.7%
Min Kyaal FM
17.5%
283.738
121
9.6%
Russian Wave
8.9%
144.038
234
9.4%
Radio Azattyk
23.2%
377.710
76
7.9%
Auto Radio
10.7%
173.542
100
4.8%
Hit FM
10.6%
172.888
98
4.7%
Tumar
8.3%
134.635
100
3.7%
Radio Salam
4.6%
74.517
159
3.3%
Humor FM
6.9%
111.689
105
3.3%
Birinchi radio
8.1%
132.057
86
3.2%
Love Radio
7.7%
125.827
89
3.1%
El FM
8.4%
135.887
74
2.8%
Radio Chanson
4.1%
67.393
141
2.6%
Echo of Moscow
5.0%
81.143
94
2.1%
Other
1.0%
16.147
136
11.3%
Radio station
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Avtoradio
Hit FM
Russkaya volna
El FM
Tumar
Birinchi radio
Love radio
Yumor FM
Eho Moskvy
Radio Salam
Radio Shanson
Other
200,000
400,000
600,000
800,000
1 000,000
1 200,000
983,680
551,015
377,710
361,686
283,738
173,542
172,888
144,038
135,887
134,635
132,057
125,827
111,689
81,143
74,517
67,393
16,147
Fig.3.2.58 Weekly audience among males over 18 y.o., thous. people
48
Echo of Moscow;
2,1%
Radio Chanson;
2,6%
Other; 11,3%
Kyrgystan
obondoru; 15,3%
Эл FM; 2,8%
Love radio; 3,1%
Europe Plus; 12,7%
Humor FM; 3,3%
Радио Салам; 3,3%
Мин Кыял FM; 9,6%
Tumar; 3,7%
Hit FM; 4,7%
Auto radio; 4,8%
Russian Wave; 9,4%
Radio Azattyk
; 7,9%
Fig.3.2.59 Share of radio listening among males over 18 y.o., %
Nearly two-thirds of males over 18 y.o. listened to the radio last week. Among males,
Kyrgyzstan Obondoru, Azattyk radio, Europa Plus are quite popular radio stations having the
the largest number of listeners. On the other hand, radio stations which do not have such a
large number of listeners are pointed out, but which managed to earn the loyalty of the
audience. Russian Wave, Radio Salam and radio Chanson can be attributed to these market
players.
Males 18 - 34 y.o.
Table 3.219. Weekly audience of radio listening among males 18 - 34 y.o.
Total
65.3%
Weekly
audience,
thous.
people
541.444
Europa Plus
30.8%
255.363
128
14.8%
Kyrgyzstan Obondoru
38.1%
315.624
103
14.7%
Russian Wave
10.2%
84.371
330
12.6%
Min Kyaal FM
20.0%
165.629
133
10.0%
Radio Azattyk
23.9%
198.237
68
6.1%
Hit FM
14.5%
120.280
89
4.8%
Birinchi radio
8.2%
68.170
130
4.0%
Love Radio
11.8%
97.843
89
3.9%
Tumar
9.4%
78.116
105
3.7%
Radio salam
5.1%
41.998
192
3.7%
Auto Radio
11.3%
93.415
84
3.5%
El FM
9.8%
81.346
81
3.0%
Humor FM
7.9%
65.302
85
2.5%
Radio Record
1.4%
11.609
453
2.4%
Radio Chanson
3.2%
26.840
176
2.1%
Other
1.7%
13.985
71
8.1%
Radio station
Weekly
audience, %
Average time of
listening, min
Share of radio listening,
%
111
100.0%
49
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Radio Azattyk
Min Kiyal FM
Hit FM
Love radio
Avtoradio
Russkaya volna
El FM
Tumar
Birinchi radio
Yumor FM
Radio Salam
Radio Shanson
Radio Rekord
Other
100,000
200,000
300,000
400,000
500,000
600,000
541,444
315,624
255,363
198,237
165,629
120,280
97,843
93,415
84,371
81,346
78,116
68,170
65,302
41,998
26,840
11,609
13,985
Fig.3.2.60 Weekly audience among males 18-34, thous. people
Radio Chanson;
2,1%
Record Radio ; 2,4%
Other; 8,1%
Humor FM ; 2,5%
Europe Plus; 14,8%
El FM; 3,0%
Auto radio; 3,5%
Kyrgystan
obondoru; 14,7%
Radio Salam; 3,7%
Tumar; 3,7%
Love radio ; 3,9%
Russian Wave;
12,6%
Hit FM; 4,8%
Radio Azattyk; 6,1%
Min Kyaal FM ;
10,0%
Fig.3.2.61 Share of radio listening among males 18-34,%
Among young males by the share of radio listening the first place is taken by the Europa
Plus radio station followed by Kyrgyzstan Obondoru with a lag of a tenth per cent. The
format of the Russian Wave radio station is so attractive to young people that taking 8th
place by the number of radio listeners, the radio station managed to reach the third position
on the share of radio listening.
50
Males 25 - 54 y.o.
Table 3.2.20. Weekly audience of radio listening among males 25 - 54 y.o.
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
61.3%
611.176
110
100.0%
Kyrgyzstan Obondoru
35.6%
355.390
100
14.9%
Europa Plus
22.4%
222.911
140
13.0%
Russian Wave
9.5%
94.358
303
11.9%
Min Kyaal FM
18.6%
185.375
116
9.0%
Radio Azattyk
23.4%
232.987
74
7.2%
Hit FM
10.2%
101.353
130
5.5%
Auto Radio
12.3%
123.127
102
5.2%
Love Radio
8.1%
80.644
138
4.7%
Tumar
8.3%
82.908
100
3.5%
Humor FM
7.2%
71.712
111
3.3%
Birinchi radio
9.0%
89.433
89
3.3%
Radio salam
4.7%
46.789
148
2.9%
Radio Mir
2.6%
26.019
222
2.4%
Radio Chanson
4.5%
45.201
107
2.0%
El FM
8.8%
87.563
54
2.0%
Other
1.4%
13.542
121
9.2%
Radio station
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Avtoradio
Hit FM
Russkaya volna
Birinchi radio
El FM
Tumar
Love radio
Yumor FM
Radio Salam
Radio Shanson
Radio Mir
Other
100,000
200,000
300,000
400,000
500,000
600,000
700,000
611,176
355,390
232,987
222,911
185,375
123,127
101,353
94,358
89,433
87,563
82,908
80,644
71,712
46,789
45,201
26,019
13,542
Fig.3.2.62 Weekly audience among males 25-54, thous. people
51
Radio Chanson;
2,0%
El FM; 2,0%
Other; 9,2%
Radio Mir; 2,4%
Kyrgystan
obondoru ; 14,9%
Radio Salam; 2,9%
Europe Plus; 13,0%
Humor FM; 3,3%
Tumar; 3,5%
Russian Wave;
11,9%
Love radio ; 4,7%
Auto radio ; 5,2%
Hit FM; 5,5%
Min Kyaal FM ; 9,0%
Radio Azattyk; 7,2%
Fig. 3.2.63 Share of radio listening among males 25-54, %
Males over 55 y.o.
Table 3.2.21. Weekly audience of radio listening among males over 55 y.o.
Weekly
audience, %
Weekly
audience,
thous.
people
Average time of
listening, min
Share of radio
listening, %
Total
46.9%
100.882
86
100.0%
Radio Azattyk
25.9%
55.637
93
22.1%
Kyrgyzstan Obondoru
20.0%
42.954
92
17.0%
Min Kyaal FM
9.8%
21.076
123
11.1%
El FM
6.9%
14.932
138
8.9%
Echo of Moscow
4.5%
9.588
176
7.2%
Radio salam
5.5%
11.750
108
5.5%
Europa Plus
5.3%
11.351
98
4.8%
Radio Chanson
3.7%
7.923
138
4.7%
Radio BBC
4.5%
9.627
88
3.6%
Tumar
3.2%
6.803
120
3.5%
Birinchi radio
7.0%
15.132
53
3.5%
Radio Mir
1.7%
3.748
120
1.9%
Russian Wave
2.9%
6.183
67
1.8%
Manas FM
0.5%
1.110
250
1.2%
Radio Almaz
3.5%
7.458
30
1.0%
Other
1.3%
2.696
53
2.3%
Radio station
52
0,000
Total
Radio Azattyk
Kyrgyzstan obondoru
Min Kiyal FM
Birinchi radio
El FM
Radio Salam
Europa Plus
Radio BBC
Eho Moskvy
Radio Shanson
Radio Almaz
Tumar
Russkaya volna
Radio Mir
Manas FM
Other
20,000
40,000
60,000
80,000
100,000
120,000
100,882
55,637
42,954
21,076
15,132
14,932
11,750
11,351
9,627
9,588
7,923
7,458
6,803
6,183
3,748
1,110
2,696
Fig.3.2.64 Weekly audience among males over 55, thous. people
Russian Wave; 1,8%
Manas FM; 1,2% Radio Almaz; 1,0%
Other; 2,3%
Radio Mir; 1,9%
Tumar; 3,5%
Radio Azattyk; 22,1%
Radio BBC; 3,6%
Radio Chanson;
4,7%
Europe Plus; 4,8%
Kyrgystan
obondoru; 17,0%
Radio Salam; 5,5%
Echo of Moscow;
7,2%
Min Kyaal FM ; 11,1%
El FM; 8,9%
Fig.3.2.65 Share of radio listening among males over 55, %
Males over 55 years old are among the most passive listeners. Size of the weekly audience
totaled 46.9%, which is 14% less than national average. In this segment, the most popular
are radio Azattyk, Kyrgyzstan Obondoru, Min Kyaal FM, and El FM and Echo of Moscow.
53
Females over 18 y.o.
Table 3.2.22. Weekly audience of radio listening among females over 18 y.o.
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
60.1%
1044.807
99
100.0%
Kyrgyzstan Obondoru
32.3%
561.711
122
20.3%
Europa Plus
19.2%
333.085
110
10.8%
Radio Azattyk
21.3%
369.614
87
9.4%
Min Kyaal FM
19.0%
329.843
93
9.1%
Tumar
10.4%
180.434
137
7.3%
Russian Wave
9.4%
164.014
110
5.3%
Radio Salam
6.1%
106.141
130
4.1%
Hit FM
9.0%
156.254
84
3.9%
Love Radio
5.9%
102.771
118
3.6%
Radio Chanson
3.8%
66.428
170
3.3%
Auto Radio
6.2%
107.040
87
2.7%
Humor FM
5.4%
94.379
93
2.6%
Echo of Moscow
4.4%
77.179
114
2.6%
Radio LW
2.0%
34.739
181
1.9%
Birinchi Radio
6.3%
108.785
57
1.8%
Other
1.1%
19.455
110
11.4%
Radio station
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Tumar
Russkaya volna
Hit FM
Birinchi radio
Avtoradio
Radio Salam
Love radio
Yumor FM
Eho Moskvy
Radio Shanson
Radio LW
Other
200,000
400,000
600,000
800,000
1 000,000
1 200,000
1 044,807
561,711
369,614
333,085
329,843
180,434
164,014
156,254
108,785
107,040
106,141
102,771
94,379
77,179
66,428
34,739
19,455
Fig.3.2.66 Weekly audience among females over 18, thous. people
54
Other ; 11,4%
Radio LW; 1,9%
Echo of Moscow;
2,6%
Kyrgystan obondoru;
20,3%
Humor FM; 2,6%
Auto radio ; 2,7%
Radio Chanson; 3,3%
Europe Plus; 10,8%
Love radio ; 3,6%
Hit FM ; 3,9%
Radio Azattyk; 9,4%
Radio Salam; 4,1%
Russian Wave; 5,3%
Min Kyaal FM ; 9,1%
Tumar; 7,3%
Fig.3.2.67 Share of radio listening among females over 18 лет, %
Females 18 - 34 y.o.
Table 3.2.23. Weekly audience of radio listening among females 18-34
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
65.8%
540.624
103
100.0%
Kyrgyzstan Obondoru
38.7%
318.289
127
20.7%
Europa Plus
26.6%
219.018
111
12.5%
Tumar
15.9%
130.972
136
9.1%
Radio Azattyk
20.1%
165.256
103
8.7%
Min Kyaal FM
22.9%
187.983
75
7.2%
Russian Wave
10.6%
87.343
128
5.7%
Hit FM
13.7%
112.388
90
5.2%
Love Radio
9.3%
76.549
125
4.9%
Radio Salam
6.0%
49.349
142
3.6%
Радио LW
2.9%
23.825
206
2.5%
El FM
6.9%
56.405
79
2.3%
Humor FM
6.3%
51.700
83
2.2%
Auto Radio
5.9%
48.795
88
2.2%
Radio Almaz
7.5%
61.572
62
2.0%
Radio Chanson
3.1%
25.872
137
1.8%
Other
1.5%
12.038
83
9.5%
Radio station
55
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Min Kiyal FM
Radio Azattyk
Tumar
Hit FM
Russkaya volna
Love radio
Radio Almaz
El FM
Yumor FM
Radio Salam
Avtoradio
Radio Shanson
Radio LW
Other
100,000
200,000
300,000
400,000
500,000
600,000
540,624
318,289
219,018
187,983
165,256
130,972
112,388
87,343
76,549
61,572
56,405
51,700
49,349
48,795
25,872
23,825
12,038
Fig.3.2.68 Weekly audience among women 18 - 34 y.o., thous. people
Radio Chanson;
1,8%
Radio Almaz ; 2,0%
Auto radio; 2,2%
Other ; 9,5%
Kyrgystan
obondoru; 20,7%
Humor FM; 2,2%
El FM; 2,3%
Radio LW; 2,5%
Radio Salam; 3,6%
Europe Plus; 12,5%
Love radio ; 4,9%
Hit FM; 5,2%
Tumar; 9,1%
Russian Wave; 5,7%
Min Kyaal FM ; 7,2%
Radio Azattyk; 8,7%
Fig.3.2.69 Share of radio listening among females 18 34, %
Among females of 18-34 years Tumar radio station is quite popular, which occupies the
third place by share of radio listening. Among males in that age group Tumar radio station
occupied only the ninth place.
56
Females 25 - 54 y.o.
Table 3.2.24. Weekly audience of radio listening among females 25-54 y.o.
Weekly
audience,
%
Weekly
audience,
thous. people
Average time
of listening,
min
Share of radio
listening, %
Total
54.6%
561.396
102
100.0%
Kyrgyzstan Obondoru
27.2%
279.716
120
18.3%
Europa Plus
15.5%
158.981
133
11.4%
Min Kyaal FM
18.4%
189.746
100
10.2%
Radio Azattyk
21.4%
220.199
83
9.9%
Tumar
7.2%
74.457
140
5.6%
Radio Salam
6.9%
71.337
127
4.9%
Russian Wave
7.5%
77.293
115
4.8%
Hit FM
7.1%
72.913
111
4.4%
Love Radio
4.9%
50.334
136
3.7%
Humor FM
5.4%
55.147
118
3.5%
Auto Radio
5.8%
59.684
84
2.7%
Radio Chanson
3.2%
32.905
123
2.2%
Echo of Moscow
4.0%
41.553
97
2.2%
Radio Almaz
5.8%
60.085
67
2.2%
Vodiy Sadosi
4.1%
41.837
85
1.9%
Other
1.1%
10.823
122
11.9%
Radio station
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Min Kiyal FM
Europa Plus
Russkaya volna
Tumar
Hit FM
Radio Salam
Radio Almaz
Avtoradio
Yumor FM
Love radio
Vodiy Sadosi
Eho Moskvy
Radio Shanson
Other
100,000
200,000
300,000
400,000
500,000
600,000
561,396
279,716
220,199
189,746
158,981
77,293
74,457
72,913
71,337
60,085
59,684
55,147
50,334
41,837
41,553
32,905
10,823
Fig.3.2.70 Weekly audienceсреди женщин 25 - 54, thous. people
57
Radio Almaz; 2,2%
Other; 11,9%
Vodiy Sadosi; 1,9%
Kyrgystan obondoru;
18,3%
Echo of Moscow;
2,2%
Radio Chanson; 2,2%
Europe Plus; 11,4%
Auto radio; 2,7%
Humor FM; 3,5%
Love radio ; 3,7%
Min Kyaal FM ; 10,2%
Hit FM; 4,4%
Russian Wave; 4,8%
Radio Azattyk; 9,9%
Radio Salam; 4,9%
Tumar; 5,6%
Fig. 3.2.71 Share of radio listening among femalesот 25 - 54 -, %
Females over 55 y.o.
Table 3.2.25. Weekly audience of radio listening among females over 55 y.o.
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
53.6%
156.229
86
100.0%
Kyrgyzstan Obondoru
21.6%
62.860
106
18.4%
Radio Azattyk
19.2%
55.969
91
14.1%
Echo of Moscow
11.0%
32.060
153
13.5%
Radio Chanson
6.7%
19.481
217
11.7%
Europa Plus
10.7%
31.313
124
10.7%
Russian Wave
9.6%
27.999
92
7.1%
Min Kyaal FM
8.3%
24.317
105
7.0%
Auto Radio
7.2%
20.902
65
3.7%
Birinchi Radio
8.0%
23.398
54
3.5%
Radio Salam
4.0%
11.712
96
3.1%
Humor FM
4.7%
13.639
63
2.4%
Tumar
2.4%
6.944
120
2.3%
Radio Tatina
0.7%
2.061
129
0.7%
Manas FM
0.7%
1.956
120
0.6%
Radio Almaz
1.6%
4.615
45
0.6%
Other
1.7%
5.035
45
0.6%
Radio station
58
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Eho Moskvy
Europa Plus
Russkaya volna
Min Kiyal FM
Birinchi radio
Avtoradio
Radio Shanson
Yumor FM
Radio Salam
Tumar
Other
Radio Almaz
Radio Tatina
Manas FM
20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000
156,229
62,860
55,969
32,060
31,313
27,999
24,317
23,398
20,902
19,481
13,639
11,712
6,944
5,035
4,615
2,061
1,956
Fig.3.2.72 Weekly audience among females over 55, thous. people
Humor FM; 2,4%
Radio Tatina; 0,7% Manas FM; 0,6%
Tumar; 2,3%
Radio Almaz; 0,6%
Rado Salam; 3,1%
Other; 0,6%
Kyrgystan obondoru;
18,4%
Auto radio; 3,7%
Radio Azattyk; 14,1%
Min Kyaal FM ; 7,0%
Russian Wave; 7,1%
Europe Plus; 10,7%
Echo of Moscow;
13,5%
Radio Chanson;
11,7%
Fig.3.2.73 Share of radio listening among females over 55, %
Radio stations broadcasting political, economic and cultural news occupy leading positions
among both males and females over 55 y.o. Kyrgyzstan Obondoru radio station is not
stepping down. However, one of the top radio stations, Europa Plus, occupies only fifth
position on this market.
Weekly audience of listeners with family income over 30 000 soms was considered Within
the framework of this research as well as the population over 18 years old with higher
education. Distribution of a weekly audience is presented below.
59
Population with family income over 30 000 soms
Table 3.2.26 . Weekly audience of radio listening among population
with family income over 30 000 soms
Weekly
audience,
%
Weekly
audience, thous.
people
Average time of
listening, min
Share of radio
listening, %
Total
78.7%
57.474
87
100.0%
Hit FM
15.8%
11.547
480
29.1%
Kyrgyzstan Obondoru
45.8%
33.439
76
13.4%
Europa Plus
33.5%
24.485
84
10.8%
Radio Azattyk
30.0%
21.900
77
8.9%
Russian Wave
21.2%
15.466
109
8.9%
Auto Radio
19.4%
14.165
83
6.1%
Love Radio
16.9%
12.334
86
5.6%
Humor FM
11.1%
8.114
91
3.9%
Tumar
8.1%
5.912
88
2.7%
Radio Almaz
9.4%
6.854
75
2.7%
El FM
18.2%
13.314
36
2.6%
Radio BBC
6.9%
5.029
60
1.6%
Radio station
Echo of Moscow
6.2%
4.556
60
1.4%
Min Kyaal FM
14.9%
10.859
25
1.4%
Birinchi Radio
10.1%
7.398
10
0.4%
Other
2.5%
1.843
43
0.5%
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Radio Azattyk
Russkaya volna
Avtoradio
El FM
Love radio
Hit FM
Min Kiyal FM
Yumor FM
Birinchi radio
Radio Almaz
Tumar
Radio BBC
Eho Moskvy
Other
10,000
20,000
30,000
40,000
50,000
60,000
70,000
57,474
33,439
24,485
21,900
15,466
14,165
13,314
12,334
11,547
10,859
8,114
7,398
6,854
5,912
5,029
4,556
1,843
Fig. 3.2.74 Weekly audience among population with family income
over 30 000 soms, thous. people
60
Echo of Moscow;
1,4%
Radio BBC; 1,6%
Min Kyaal FM ; 1,4%
Other; 0,5%
El FM; 2,6%
Radio Almaz; 2,7%
Tumar; 2,7%
Hit FM; 29,1%
Humor FM ; 3,9%
Love radio ; 5,6%
Auto radio ; 6,1%
Kyrgystan obondoru;
13,4%
Russian Wave; 8,9%
Europe Plus; 10,8%
Radio Azattyk; 8,9%
Fig. 3.2.75 Share of radio listening among population with family income over 30 000 soms, %
Population over 18 y.o. with higher education
Table 3.2.27. Weekly audience of radio listening among population with higher education
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
74.7%
345.905
101
100.0%
Kyrgyzstan Obondoru
35.9%
166.485
100
13.9%
Europa Plus
23.3%
108.052
110
9.9%
Min Kyaal FM
18.6%
86.170
112
8.0%
Radio Azattyk
24.3%
112.543
83
7.8%
Hit FM
15.1%
69.975
117
6.8%
Love Radio
10.0%
46.525
153
6.0%
Tumar
9.8%
45.619
147
5.6%
Echo of Moscow
9.2%
42.656
142
5.0%
Russian Wave
12.6%
58.173
97
4.7%
Radio Chanson
7.8%
36.008
142
4.3%
Humor FM
10.7%
49.497
96
4.0%
Auto Radio
14.0%
65.009
73
4.0%
Birinchi Radio
11.3%
52.436
83
3.6%
Radio Salam
5.7%
26.447
139
3.1%
El FM
6.8%
31.300
92
2.4%
Other
1.6%
7.344
127
10.9%
Radio station
61
0,000
Total
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Hit FM
Avtoradio
Russkaya volna
Birinchi radio
Yumor FM
Love radio
Tumar
Eho Moskvy
Radio Shanson
El FM
Radio Salam
Other
50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000
345,905
166,485
112,543
108,052
86,170
69,975
65,009
58,173
52,436
49,497
46,525
45,619
42,656
36,008
31,300
26,447
7,344
Fig. 3.2.76 Weekly audience among population with higher education, thous. people
El FM; 2,4%
Other; 10,9%
Radio Salam; 3,1%
Kyrgystan
obondoru; 13,9%
Europe Plus; 9,9%
Auto radio ; 4,0%
Humor FM; 4,0%
Min Kyaal FM ; 8,0%
Radio Chanson;
4,3%
Radio Azattyk; 7,8%
Russian Wave; 4,7%
Echo of Moscow;
5,0%
Tumar; 5,6%
Hit FM; 6,8%
Love radio ; 6,0%
Fig. 3.2.77 Share of radio listening among among population with higher education, %
We have reviewed the structure of the media market in the national context. To date, the
market is represented by more than 40 radio stations, including national ones, broadcasting
in the entire territory of the republic, and regional, covering one or more areas.
Separately, it is possible to select the media market in Bishkek. Residents of the capital can
customize their radios to waves for more than twenty radio stations. Among them the
stations that broadcast in Kyrgyz, Russian and English can be chosen. There are different
formats of stations presented to radio listeners: predominantly musical entertainment
content, as well as information sources on current socio-political events.
62
Media space of the capital is highly competitive among the market players, trying to find its
niche, winning the sympathy and loyalty of listeners and at the same time actively
attracting funds of advertisers. In this regard, there is an objective need for a detailed study
of the peculiarities of this market. Below there is the structure of a weekly audience of radio
listeners in Bishkek as a whole, as well as by gender and age groups.
Bishkek
Table 3.2.28. Weekly audience of radio listening, %
18+
98,3%
min
1:33
Males
18+
98,4%
1:32
10:47
Females
18+
98,0%
1:36
11:12
18-34
100,0%
1:27
10:09
Males
18-34
99,7%
1:23
9:41
Females
18-34
99,8%
1:36
11:12
25-54
98,5%
1:43
12:01
Males
25-54
98,2%
1:43
12:01
Females
25-54
99,3%
1:40
11:40
Category
Age
Population
Population
Population
Population
Average weekly
audience
listening per week, hour:
min
10:54
55+
93,2%
1:42
11:52
Males
55+
96,1%
1:23
9:41
Females
55+
92,2%
1:49
12:43
The level of penetration of radio in the daily lives of the population of Bishkek takes first
place in the Republic. Virtually every citizen listens to the radio, especially the high
proportion of students among youth aged 18 to 34 years old. Indeed, citizens listen to the
radio in public transport, in cars, at work and at home, via mobile phone and via Internet
access. The average resident of the capital spends 11 hours a week on the waves of favorite
radio stations. Consider the weekly audience among citizens over 18 years.
Bishkek, population over 18 years old
Table 3.2.29. Weekly audience of radio listening among Bishkek citizens over 18 y.o.
Total
98.3%
Weekly
audience,
thous. people
586.997
93
100.0%
Kyrgyzstan Obondoru
49.8%
297.078
104
14.2%
Europa Plus
47.3%
282.162
87
11.4%
Tumar
26.4%
157.654
132
9.6%
Hit FM
36.2%
216.065
93
9.3%
Russian Wave
26.3%
156.805
99
7.2%
Love Radio
22.0%
131.090
115
6.9%
Radio Chanson
15.6%
93.350
140
6.0%
Humor FM
24.6%
146.618
87
5.9%
Auto Radio
21.6%
128.728
98
5.8%
Echo of Moscow
19.0%
113.408
104
5.5%
Min Kyaal FM
28.2%
168.417
64
5.0%
Radio Azattyk
16.1%
95.910
61
2.7%
Radio Mir
6.4%
38.308
150
2.7%
Radio BBC
5.1%
30.724
101
1.4%
Manas FM
Other
10.9%
2.2%
65.069
13.379
47
112
1.4%
5.0%
Radio station
Weekly
audience, %
Average time of
listening, min
Share of radio
listening, %
63
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Hit FM
Min Kiyal FM
Tumar
Russkaya volna
Yumor FM
Love radio
Avtoradio
Eho Moskvy
Radio Azattyk
Radio Shanson
Manas FM
Radio Mir
Radio BBC
Other
100,000
200,000
300,000
400,000
500,000
600,000
700,000
586,997
297,078
282,162
216,065
168,417
157,654
156,805
146,618
131,090
128,728
113,408
95,910
93,350
65,069
38,308
30,724
13,379
Fig. 3.2.78 Weekly audience among Bishkek citizens over 18 y.o., thous. people
Radio BBC; 1,4%
Radio Mir; 2,7%
Radio Azattyk; 2,7%
Manas FM; 1,4%
Other; 5,0%
Kyrgystan obondoru
14,2%
Min Kyaal FM ; 5,0%
Europe Plus; 11,4%
Echo of Moscow;
5,5%
Tumar; 9,6%
Auto radio ; 5,8%
Humor FM; 5,9%
Radio Chanson;
6,0%
Love radio; 6,9%
Hit FM; 9,3%
Russian Wave; 7,2%
Fig. 3.2.79 Share of radio listening among among Bishkek citizens over 18 y.o., %
64
Bishkek, population 18-34 years old
Table 3.2.30. Weekly audience of radio listening among Bishkek citizens 18-34
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
100.0%
299.568
87
100.0%
Kyrgyzstan Obondoru
55.6%
166.637
111
16.4%
Europa Plus
61.7%
184.760
86
14.2%
Tumar
34.6%
103.761
141
13.0%
Hit FM
51.6%
154.512
88
12.1%
Love Radio
31.8%
95.328
114
9.6%
Russian Wave
28.4%
85.021
107
8.1%
Auto Radio
19.0%
57.030
110
5.6%
Humor FM
28.9%
86.567
69
5.3%
Min Kyaal FM
33.9%
101.665
38
3.5%
Radio Chanson
12.6%
37.776
85
2.8%
Radio Azattyk
18.2%
54.407
46
2.2%
Echo of Moscow
13.3%
39.930
49
1.8%
Manas FM
12.6%
37.721
44
1.5%
Radio Almaz
7.9%
23.685
60
1.3%
Radio Max
8.0%
24.031
37
0.8%
Other
2.4%
7.103
45
1.8%
Radio station
0,000
Total
Europa Plus
Kyrgyzstan obondoru
Hit FM
Tumar
Min Kiyal FM
Love radio
Yumor FM
Russkaya volna
Avtoradio
Radio Azattyk
Eho Moskvy
Radio Shanson
Manas FM
Radio Maks
Radio Almaz
Other
50,000
100,000
150,000
200,000
250,000
300,000
350,000
299,568
184,760
166,637
154,512
103,761
101,665
95,328
86,567
85,021
57,030
54,407
39,930
37,776
37,721
24,031
23,685
7,103
Fig. 3.2.80 Weekly audience among citizens of Bishkek 18-34, thous. people
65
Echo of Moscow;
1,8%
Radio Azattyk; 2,2%
Radio Almaz; 1,3%
Radio Max; 0,8%
Manas FM; 1,5%
Other; 1,8%
Kyrgystan
obondoru; 16,4%
Radio Chanson;
2,8%
Min Kyaal FM ; 3,5%
Europe Plus; 14,2%
Humor FM; 5,3%
Auto radio; 5,6%
Russian Wave; 8,1%
Tumar; 13,0%
Love radio; 9,6%
Ht FM; 12,1%
Fig. 3.2.81 Share of radio listening among citizens of Bishkek 18-34, %
It is worth noting that the media market of Bishkek is less concentrated. Radio stations,
occupying the first five positions in the ranking, have a share of radio listening of 65% in
total. However, the difference between their positions relatively to each other is no more
than 2%. It is worth noting that compared to the national ratings, the positions of radio
stations broadcasting on the territory of Bishkek and Chui oblast have improved. Also quite
significant proportion of the citizens is loyal to the Tumar radio station, which occupies the
third position on the share of radio listening.
Bishkek population 25 - 54
Table 3.2.31. Weekly audience of radio listening among citizens of Bishkek 25-54
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
98.5%
342.430
103
100.0%
Kyrgyzstan Obondoru
52.7%
183.349
107
15.1%
Hit FM
35.0%
121.827
142
13.2%
Europa Plus
43.9%
152.770
97
11.4%
Love Radio
22.2%
77.118
172
10.2%
Tumar
27.8%
96.716
123
9.1%
Humor FM
25.6%
88.896
95
6.5%
Min Kyaal FM
30.6%
106.492
72
5.9%
Radio Chanson
17.9%
62.210
123
5.8%
Auto Radio
21.4%
74.355
101
5.8%
Echo of Moscow
18.6%
64.538
93
4.6%
Radio Mir
6.4%
22.172
161
2.7%
Radio Azattyk
16.6%
57.756
54
2.4%
Radio Almaz
10.9%
37.796
55
1.6%
Radio BBC
Parliament Radio
Other
0.6%
5.7%
5.24%
26.646
2.148
18.201
680
70
62
1.2%
1.1%
3.5%
Radio station
66
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Hit FM
Min Kiyal FM
Tumar
Yumor FM
Love radio
Avtoradio
Eho Moskvy
Radio Shanson
Radio Azattyk
Radio Almaz
Radio BBC
Radio Mir
Other
Parlamentskoe radio
50,000
100,000 150,000 200,000 250,000 300,000 350,000 400,000
342,430
183,349
152,770
121,827
106,492
96,716
88,896
77,118
74,355
64,538
62,210
57,756
37,796
26,646
22,172
18,201
2,148
Fig. 3.2.82 Weekly audience among citizens of Bishkek 25-54, thous. people
Radio Almaz; 1,6%
Radio BBC; 1,2% Parliament radio;
1,1%
Other; 3,5%
Radio Azattyk; 2,4%
Kyrgystan
obondoru; 15,1%
Radio Mir; 2,7%
Echo of Moscow;
4,6%
Hit FM; 13,2%
Auto radio; 5,8%
Radio Chanson;
5,8%
Europe Plus; 11,4%
Min Kyaal FM ; 5,9%
Humor FM; 6,5%
Tumar; 9,1%
Love radio ; 10,2%
Fig. 3.2.83 Share of radio listening among citizens of Bishkek 25-54, %
Among the population of Bishkek at the age of 25 to 54 years old, Hit FM radio station
occupies 2 position, whereas in the overall ranking of capital listeners it stood on the 4
place.
67
Bishkek population over 55 y.o.
Table 3.2.32. Weekly audience of radio listening among citizens of Bishkek over 55
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
93.2%
86.744
102
100.0%
Echo of Moscow
39.6%
36.890
165
29.1%
Radio Chanson
20.7%
19.259
191
17.6%
Europa Plus
25.2%
23.486
91
10.3%
Radio Mir
14.3%
13.320
120
7.6%
Humor FM
18.4%
17.131
80
6.6%
Auto Radio
21.4%
19.879
68
6.5%
Russian Wave
20.7%
19.305
66
6.0%
Radio Azattyk
13.1%
12.238
84
4.9%
Kyrgyzstan Obondoru
22.9%
21.282
47
4.8%
Radio BBC
5.6%
5.235
108
2.7%
Min Kyaal FM
6.5%
6.070
41
1.2%
Manas FM
2.2%
2.053
120
1.2%
Gorod FM
2.4%
2.217
60
0.6%
Birinchi Radio
6.0%
5.572
24
0.6%
Radio Almaz
2.2%
2.002
30
0.3%
Radio station
0,000
20,000
40,000
Total
Eho Moskvy
80,000
100,000
86,744
36,890
Europa Plus
Kyrgyzstan obondoru
23,486
21,282
Avtoradio
19,879
Russkaya volna
Radio Shanson
19,305
19,259
Yumor FM
Radio Mir
17,131
13,320
Radio Azattyk
Min Kiyal FM
Birinchi radio
60,000
12,238
6,070
5,572
Radio BBC
Gorod FM
2,217
Manas FM
2,053
Radio Almaz
2,002
5,235
Fig. 3.2.84 Weekly audience among citizens of Bishkek over 55, thous. people
68
Manas FM; 1,2%
Min Kyaal FM ; 1,2%
Gorod FM; 0,6%
Radio Almaz; 0,3%
Радио BBC; 2,7%
Kyrgystan
obondoru; 4,8%
Echo of Moscow;
29,1%
Radio Azattyk; 4,9%
Russian Wave; 6,0%
Auto radio; 6,5%
Humor FM; 6,6%
Radio Chanson;
17,6%
Radio Mir; 7,6%
Europe Plus; 10,3%
Fig. 3.2.85 Share of radio listening among citizens of Bishkek over 55, %
Among listeners in Bishkek over 55 years both by the size of a weekly audience, and the
share of radio listeners, the first place is occupied by the Echo of Moscow radio station.
Listeners of the Chanson radio spend an average of 3 hours per day on the waves of the
station, so the proportion of radio listening Chanson was second in the rankings - 17,6%.
The popular radio station Europa Plus closes the top three.
Bishkek males over 18
Table 3.2.34. Weekly audience of radio listening among males in Bishkek over 18
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
98.4%
262.675
92
100.0%
Kyrgyzstan Obondoru
50.6%
135.226
99
13.4%
Hit FM
43.7%
116.600
98
11.5%
Europa Plus
51.5%
137.430
79
10.8%
Humor FM
29.5%
78.685
96
7.6%
Tumar
26.4%
70.466
105
7.4%
Auto Radio
26.0%
69.347
105
7.3%
Love Radio
27.7%
73.915
98
7.2%
Russian Wave
25.8%
68.845
97
6.7%
Radio Chanson
18.0%
48.085
118
5.7%
Min Kyaal FM
28.4%
75.829
67
5.1%
Radio Mir
8.7%
23.258
180
4.2%
Echo of Moscow
18.0%
48.065
85
4.1%
Radio Azattyk
12.9%
34.441
63
2.2%
Radio Almaz
7.9%
20.976
53
1.1%
Radio BBC
3.8%
10.128
108
1.1%
Other
2.5%
6.630
125
4.7%
Radio station
69
0,000
Total
Europa Plus
Kyrgyzstan obondoru
Hit FM
Yumor FM
Min Kiyal FM
Love radio
Tumar
Avtoradio
Russkaya volna
Radio Shanson
Eho Moskvy
Radio Azattyk
Radio Mir
Radio Almaz
Radio BBC
Other
50,000
100,000
150,000
200,000
250,000
300,000
262,675
137,430
135,226
116,600
78,685
75,829
73,915
70,466
69,347
68,845
48,085
48,065
34,441
23,258
20,976
10,128
6,630
Fig. 3.2.86 Weekly audience among males in Bishkek over 18, thous. people
Radio Azattyk; 2,2%
Echo of Moscow;
4,1%
Radio Almaz; 1,1%
Radio BBC; 1,1%
Other; 4,7%
Kyrgystan obondoru;
13,4%
Radio Mir; 4,2%
Hit FM; 11,5%
Min Kyaal FM ; 5,1%
Radio Chanson;
5,7%
Europe Plus; 10,8%
Russian Wave; 6,7%
Love radio ; 7,2%
Humor FM; 7,6%
Auto radio; 7,3%
Tumar; 7,4%
Fig. 3.2.87 Share of radio listening among males in Bishkek over 18, %
Along with the three leading radio stations, such as Kyrgyzstan Obondoru, Hit FM and
Europa Plus, among the strong half of Bishkek, Humor FM and Auto Radio are popular radio
stations which improved their ranking at 3-4 positions compared with city-wide slit.
70
Bishkek males 18 - 34 y.o.
Table 3.2.35. Weekly audience of radio listening among males in Bishkek 18 - 34
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
99.7%
68466
83
100.0%
Hit FM
58.9%
40475
85
13.9%
Europa Plus
62.4%
42871
76
13.2%
Kyrgyzstan Obondoru
49.9%
34272
95
13.1%
Auto Radio
24.4%
16764
150
10.2%
Love Radio
35.7%
24535
90
8.9%
Russian Wave
29.1%
19989
106
8.6%
Humor FM
36.6%
25160
82
8.3%
Tumar
26.0%
17837
110
7.9%
Radio Chanson
14.6%
9993
98
4.0%
Min Kyaal FM
28.0%
19243
38
3.0%
Radio Azattyk
15.0%
10317
60
2.5%
Echo of Moscow
19.6%
13443
38
2.1%
Radio Almaz
9.7%
6664
60
1.6%
Other
3.5%
2426
45
2.7%
Radio station
0,000
Total
Europa Plus
Hit FM
Kyrgyzstan obondoru
Yumor FM
Love radio
Russkaya volna
Min Kiyal FM
Tumar
Avtoradio
Eho Moskvy
Radio Azattyk
Radio Shanson
Radio Almaz
Other
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
68,466
42,871
40,475
34,272
25,160
24,535
19,989
19,243
17,837
16,764
13,443
10,317
9,993
6,664
2,426
Fig. 3.2.88 Weekly audience among males in Bishkek 18 - 34, thous. people
71
Radio Azattyk; 2,5%
Echo of Moscow;
2,1%
Radio Almaz; 1,6%
Other; 2,7%
Hit FM; 13,9%
Min Kyaal FM ; 3,0%
Radio Chanson;
4,0%
Europe Plus; 13,2%
Tumar; 7,9%
Humor FM ; 8,3%
Kyrgystan
obondoru; 13,1%
Russian Wave; 8,6%
Love radio ; 8,9%
Auto radio; 10,2%
Fig. 3.2.89 Share of radio listening among males in Bishkek 18 - 34, %
Among young males aged 18 to 34 years by the size of a weekly audience Europa Plus radio
station is leading, while Hit FM leads by the share of radio listening. Listeners of Auto Radio
demonstrated the maximum average time of listening, spending nearly two and a half hours
a day on the waves of this station.
Bishkek males 25 - 54 years old
Table 3.2.36. Weekly audience among males in Bishkek over 25 - 54 y.o.
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
98.2%
156.488
103
100.0%
Kyrgyzstan Obondoru
30.9%
49.188
112
16.9%
Hit FM
18.5%
29.552
150
13.5%
Tumar
19.3%
30.704
109
10.2%
Europa Plus
23.4%
37.290
80
9.1%
Min Kyaal FM
22.0%
35.114
77
8.2%
Humor FM
18.7%
29.843
90
8.2%
Love Radio
7.8%
12.393
181
6.8%
Radio Mir
5.1%
8.090
222
5.5%
Echo of Moscow
10.1%
16.113
93
4.6%
Radio Azattyk
13.3%
21.169
65
4.2%
Radio Chanson
5.0%
8.038
119
2.9%
Auto Radio
4.4%
7.084
100
2.2%
Parliamentary radio
0.6%
0.924
680
1.9%
Russian Wave
2.3%
3.707
100
1.1%
Other
3.2%
5.094
63
4.7%
Radio station
72
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Min Kiyal FM
Tumar
Yumor FM
Hit FM
Radio Azattyk
Eho Moskvy
Love radio
Radio Mir
Radio Shanson
Avtoradio
Russkaya volna
Parlamentskoe radio
Other
20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000
156,488
49,188
37,290
35,114
30,704
29,843
29,552
21,169
16,113
12,393
8,090
8,038
7,084
3,707
0,924
5,094
Fig. 3.2.90 Weekly audience among males in Bishkek 25 - 54, thous. people
Parliament radio;
1,9%
Auto radio; 2,2%
Radio Chanson; 2,9%
Russian Wave; 1,1%
Other; 4,7%
Kyrgystan obondoru;
16,9%
Radio Azattyk; 4,2%
Echo of Moscow;
4,6%
Hit FM; 13,5%
Radio Mir; 5,5%
Love radio; 6,8%
Tumar; 10,2%
Humor FM ; 8,2%
Min Kyaal FM ; 8,2%
Europe Plus; 9,1%
Fig. 3.2.91 Share of radio listening amongмужчин г. Бишкек от 25 до 54 лет, %
73
Bishkek males over 55 years old
Table 3.2.37. Weekly audience radio listening among males in Bishkek over 55
Weekly
audience, %
Weekly
audience,
thous. people
Average time of
listening, min
Share of radio
listening, %
Total
96.1%
32.547
83
100.0%
Radio BBC
25.4%
8.615
108
25.3%
Radio Mir
14.0%
4.745
120
15.4%
Echo of Moscow
12.0%
4.076
137
15.2%
Radio Chanson
10.6%
3.583
110
10.7%
Kyrgyzstan Obondoru
17.2%
5.837
52
8.2%
Europa Plus
15.6%
5.270
57
8.1%
Radio Azattyk
13.7%
4.642
60
7.6%
Auto Radio
7.0%
2.373
60
3.9%
Gorod FM
5.1%
1.719
60
2.8%
Radio Almaz
5.1%
1.719
30
1.4%
Russian Wave
5.1%
1.719
30
1.4%
Radio station
0,000
5,000
10,000
Total
25,000
30,000
35,000
8,615
Kyrgyzstan obondoru
5,837
Europa Plus
5,270
Radio Mir
4,745
Radio Azattyk
4,642
Eho Moskvy
Avtoradio
20,000
32,547
Radio BBC
Radio Shanson
15,000
4,076
3,583
2,373
Gorod FM
1,719
Radio Almaz
1,719
Russkaya volna
1,719
Fig. 3.2.92 Weekly audience among males in Bishkek city over 55 y.o., thous. people
74
Russian Wave; 1,4%
Radio Almaz; 1,4%
Gorod FM; 2,8%
Радио BBC; 25,3%
Auto radio; 3,9%
Radio Azattyk; 7,6%
Europe Plus; 8,1%
Kyrgystan
obondoru; 8,2%
Radio Mir; 15,4%
Radio Chanson;
10,7%
Echo of Moscow;
15,2%
Fig. 3.2.93 Share of radio listening among males in Bishkek over 55, %
Men over 55 years old prefer to listen to news radio stations such as Radio BBC, Echo of
Moscow. Mir radio station is also popular, as well as Radio Chanson. An interesting fact is
that the Azattyk radio enjoys higher popularity in the region than in the capital.
Bishkek, females over 18 years old
Table 3.2.38. Weekly audience of radio listening among women
of Bishkek city older than 18 years.
Weekly
audience, %
Weekly audience,
thousand people
Average time
of listening,
min.
Share of radio
listening, %
Total
98.0%
323.437
96
100.0%
Kyrgyzstan Obondoru
48.9%
161.502
107
15.0%
Europe Plus
43.9%
144.787
96
12.0%
Tumar
26.3%
86.946
144
10.9%
Hit FM
30.3%
99.995
88
7.6%
Russkaya Volna
26.6%
87.666
100
7.6%
Echo of Moscow
19.7%
65.056
123
7.0%
Love Radio
17.5%
57.634
137
6.9%
Chanson Radio
13.8%
45.396
158
6.2%
Min. Kiyal FM
28.0%
92.353
60
4.8%
Autoradio
18.1%
59.691
92
4.8%
Humor FM
20.7%
68.275
78
4.6%
Azattyk Radio
18.5%
60.960
60
3.2%
Manas FM
12.1%
39.900
53
1.8%
Mir Radio
4.6%
15.255
122
1.6%
Max Radio
7.2%
23.724
71
1.5%
Other
2.6%
8.525
120
4.6%
Radio station
75
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Hit FM
Min Kiyal FM
Russkaya volna
Tumar
Yumor FM
Eho Moskvy
Radio Azattyk
Avtoradio
Love radio
Radio Shanson
Manas FM
Radio Maks
Radio Mir
Other
50,000
100,000
150,000
200,000
250,000
300,000
350,000
323,437
161,502
144,787
99,995
92,353
87,666
86,946
68,275
65,056
60,960
59,691
57,634
45,396
39,900
23,724
15,255
8,525
Fig. 3.2.94 Weekly audience among women of Bishkek city older than 18 years, thousand people
Radio Mir; 1,6%
Manas FM; 1,8%
Radio Maks; 1,5%
Other; 4,6%
Kyrgyzstan
obondoru; 15,0%
Radio Azattyk; 3,2%
Yumor FM; 4,6%
Avtoradio; 4,8%
Europa Plus; 12,0%
Min Kiyal FM; 4,8%
Radio Shanson;
6,2%
Tumar; 10,9%
Love radio; 6,9%
Eho Moskvy; 7,0%
Russkaya volna;
7,6%
Hit FM; 7,6%
Fig. 3.2.95 Share of radio listening among women of Bishkek city older than 18 years, %
Weekly audience of certain radio station is not more than 50 % from total number of
Bishkek city women. “Kyrgystan Obondru” outnumbers all other radios in amount of radio
listeners. “Tumar”, “Chanson”, “Echo of Moscow”, “Mir Radio” are in the lead in dependence
of average duration of radio listening.
76
Women of Bishkek city from 18 to 34 years
Table 3.2.39. Weekly audience of radio listening among women of
Bishkek city from 18 to 34 years
Weekly
audience,
thousand
people
158.443
94.499
64.807
96.482
45.668
72.817
43.954
60.489
36.569
23.770
17.927
30.067
13.739
17.637
32.339
10.380
3.752
Weekly
audience, %
Radio station
Total
Kyrgyzstan Obondoru
Tumar
Europe Plus
Love Radio
Hit FM
Russkaya Volna
Min. Kiyal FM
Humor FM
Autoradio
Max Radio
Manas FM
Echo of Moscow
Chanson Radio
Azattyk Radio
Almaz Radio
Other
99.8%
59.5%
40.8%
60.8%
28.8%
45.9%
27.7%
38.1%
23.0%
15.0%
11.3%
18.9%
8.7%
11.1%
20.4%
6.5%
2.4%
0,000
Average time
of radio
listening
Share of radio
listening, %
96
121
149
96
154
92
108
38
59
91
120
60
100
72
38
60
36
100.0%
17.7%
15.0%
14.4%
10.9%
10.4%
7.3%
3.6%
3.4%
3.4%
3.3%
2.8%
2.1%
2.0%
1.9%
1.0%
1.1%
20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000
Total
158,443
Europa Plus
96,482
Kyrgyzstan obondoru
94,499
Hit FM
72,817
Tumar
64,807
Min Kiyal FM
60,489
Love radio
45,668
Russkaya volna
43,954
Yumor FM
36,569
Radio Azattyk
32,339
Manas FM
30,067
Avtoradio
23,770
Radio Maks
17,927
Radio Shanson
17,637
Eho Moskvy
Radio Almaz
Other
13,739
10,380
3,752
Figure 3.2.96 Weekly audience among women of Bishkek city from 18
up to 34 years, thousand people
77
Radio Azattyk; 1,9%
Radio Shanson;
2,0%
Radio Almaz; 1,0%
Other; 1,1%
Eho Moskvy; 2,1%
Manas FM; 2,8%
Radio Maks; 3,3%
Kyrgyzstan
obondoru; 17,7%
Avtoradio; 3,4%
Yumor FM; 3,4%
Tumar; 15,0%
Min Kiyal FM; 3,6%
Russkaya volna;
7,3%
Hit FM; 10,4%
Europa Plus; 14,4%
Love radio; 10,9%
Fig. 3.2.97 Share of radio listening among women of Bishkek city from 18 up to 34 years, %
Radio stations, broadcasting in the Kyrgyz Language take the first 2 positions among young
women. “Love Radio” and “Tumar” have the most loyal audience of radio listeners. They
hold listeners on their waves about 2 and half hours every day.
Womenr of Bishkek city from 25 up to 54 years
Bishkek city from 25 up to 54 years
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
Total
99.3%
186.968
100
100.0%
Kyrgyzstan Obondoru
49.9%
93.962
103
14.1%
Europe Plus
Hit FM
Tumar
Love Radio
42.8%
29.9%
27.7%
18.5%
80.481
56.302
52.088
34.849
111
129
131
167
13.0%
10.6%
10.0%
8.5%
Humor FM
23.9%
44.922
104
6.8%
Russkaya Volna
24.5%
46.169
88
5.9%
Chanson Radio
15.7%
29.553
126
5.4%
Echo of Moscow
19.2%
36.079
94
5.0%
Min. Kiyal FM
26.7%
50.193
66
4.8%
Autoradio
16.0%
30.021
103
4.5%
Azattyk Radio
20.5%
38.532
47
2.7%
Almaz Radio
13.0%
24.487
52
1.9%
BBC Radio
10.9%
20.601
60
1.8%
Max Radio
7.8%
14.662
71
1.5%
Parliament Radio
0.7%
1.236
680
1.2%
Other
3.1%
5.770
75
2.5%
Radio station
78
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Hit FM
Tumar
Min Kiyal FM
Russkaya volna
Yumor FM
Radio Azattyk
Eho Moskvy
Love radio
Avtoradio
Radio Shanson
Radio Almaz
Radio BBC
Radio Maks
Other
Parlamentskoe radio
50,000
100,000
150,000
200,000
186,968
93,962
80,481
56,302
52,088
50,193
46,169
44,922
38,532
36,079
34,849
30,021
29,553
24,487
20,601
14,662
5,770
1,236
Fig. 3.2.98 Weekly audience among women of Bishkek city from 25
Radio BBC; 1,8%
Radio Maks; 1,5%
Radio Almaz; 1,9%
Parlamentskoe
radio; 1,2%
Other; 2,5%
Radio Azattyk; 2,7%
Kyrgyzstan
obondoru; 14,1%
Avtoradio; 4,5%
Min Kiyal FM; 4,8%
Europa Plus; 13,0%
Eho Moskvy; 5,0%
Radio Shanson;
5,4%
Hit FM; 10,6%
Russkaya volna;
5,9%
Yumor FM; 6,8%
Love radio; 8,5%
Tumar; 10,0%
Fig. 3.2.99 Share of radio listening among women of Bishkek city from 25 up to 54 years , %
79
Women of Bishkek city older than 55 years
Bishkek city older than 55 years
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
Total
92.2%
54.609
109
100.0%
Echo of Moscow
45.4%
26.912
172
33.3%
Chanson Radio
18.4%
10.921
224
17.6%
Europe Plus
Radio station
26.8%
15.848
113
12.8%
Autoradio
25.0%
14.802
72
7.7%
Russkaya Volna
26.0%
15.374
69
7.7%
Humor FM
20.5%
12.146
80
7.0%
Azattyk Radio
15.2%
8.988
103
6.7%
Kyrgyzstan Obondoru
22.5%
13.328
45
4.3%
Manas FM
2.9%
1.742
120
1.5%
Min. Kiyal FM
6.3%
3.757
30
0.8%
Birinchi Radio
6.8%
4.030
24
0.7%
0,000
10,000
20,000
30,000
Total
50,000
60,000
54,609
Eho Moskvy
26,912
Europa Plus
15,848
Russkaya volna
15,374
Avtoradio
14,802
Kyrgyzstan obondoru
13,328
Yumor FM
12,146
Radio Shanson
10,921
Radio Azattyk
8,988
Birinchi radio
4,030
Min Kiyal FM
3,757
Manas FM
40,000
1,742
Fig. 3.2.100 Weekly audience among women of Bishkek city older than 55 years, thousand people
80
Manas FM; 1,5%
Min Kiyal FM; 0,8%
Kyrgyzstan
obondoru; 4,3%
Radio Azattyk; 6,7%
Eho Moskvy; 33,3%
Yumor FM; 7,0%
Russkaya volna;
7,7%
Avtoradio; 7,7%
Radio Shanson;
17,6%
Europa Plus; 12,8%
Fig. 3.2.101 Share of radio listening among women of Bishkek city older than 55 years, %
Unlike men of this age, women prefer to receive information on the waves of “Echo of
Moscow” Radio, also there are some fans of Chanson Radio among women, and popular
radio “Kyrgyzstan Obondoru” take only the 8th place.
Population of Bishkek city with family income more than 30 000 KGS
Bishkek city older than 55 years
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
Total
98.1%
20.950
80
100.0%
Hit FM
38.5%
8.215
480
51.6%
Russkaya Volna
59.7%
12.749
109
18.2%
Humor FM
34.7%
7.415
96
9.3%
Kyrgyzstan Obondoru
29.2%
6.233
70
5.7%
Love Radio
24.2%
5.177
60
4.1%
Echo of Moscow
18.8%
4.019
60
3.2%
BBC Radio
14.8%
3.157
60
2.5%
Tumar
10.2%
2.174
70
2.0%
Almaz Radio
14.8%
3.157
43
1.8%
Record Radio
5.2%
1.105
60
0.9%
OK Radio
6.4%
1.357
25
0.4%
Min Kiyal FM
9.0%
1.928
15
0.4%
Radio station
81
0,000
5,000
10,000
15,000
20,000
Total
25,000
20,950
Russkaya volna
12,749
Hit FM
8,215
Yumor FM
7,415
Kyrgyzstan obondoru
6,233
Love radio
5,177
Eho Moskvy
4,019
Radio BBC
3,157
Radio Almaz
3,157
Tumar
2,174
Min Kiyal FM
1,928
Radio Okey
1,357
Radio Rekord
1,105
Fig. 3.2.102 Weekly audience among population of Bishkek city
With family income more than 30 000 KGS, thousand people
Radio Almaz; 1,8%
Tumar; 2,0%
Radio Rekord; 0,9% Radio Okey; 0,4%
Min Kiyal FM; 0,4%
Radio BBC; 2,5%
Eho Moskvy; 3,2%
Love radio; 4,1%
Kyrgyzstan
obondoru; 5,7%
Yumor FM; 9,3%
Hit FM; 51,6%
Russkaya volna;
18,2%
Fig. 3.2.103 Share of radio listening among population of Bishkek city
with family income more than 30 000 KGS, %
Such radio stations as “Russkaya Volna”, “Hit FM”, “Humor FM” are popular among the
group of population with high income.
Radio station “Russkaya Volna” has the most
number of listeners, and “Hit FM” has the most loyal audience. Average time of its listening
is 8 hours per day.
82
Population of Bishkek city higher education
Table 3.2.43. Weekly audience of radio listening among citizens of
Bishkek city with higher population
Weekly
audience, %
Weekly
audience,
thousand
people
Average time
of listening,
min.
Share of radio
listening, %
Total
98.8%
168.051
101
100.0%
Europe Plus
42.9%
72.874
102
11.3%
Kyrgyzstan Obondoru
40.6%
68.958
108
11.3%
Hit FM
35.4%
60.261
122
11.2%
Echo of Moscow
22.9%
38.882
158
9.3%
Love Radio
21.3%
36.149
161
8.9%
Chanson Radio
19.4%
32.898
147
7.4%
Tumar
17.9%
30.434
148
6.8%
Russkaya Volna
28.2%
47.897
92
6.7%
Humor FM
27.1%
45.993
91
6.4%
Autoradio
23.7%
40.338
76
4.6%
Mir Radio
8.5%
14.397
164
3.6%
Azattyk Radio
17.2%
29.300
54
2.4%
Min. Kiyal FM
16.1%
27.293
54
2.2%
BBC Radio
6.9%
11.655
107
1.9%
0.9%
1.478
680
1.5%
3.6%
6.155
53
4.4%
Radio station
Parliament Radio
Other
0,000
Total
Europa Plus
Kyrgyzstan obondoru
Hit FM
Russkaya volna
Yumor FM
Avtoradio
Eho Moskvy
Love radio
Radio Shanson
Tumar
Radio Azattyk
Min Kiyal FM
Radio Mir
Radio BBC
Other
Parlamentskoe radio
20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000
168,051
72,874
68,958
60,261
47,897
45,993
40,338
38,882
36,149
32,898
30,434
29,300
27,293
14,397
11,655
6,155
1,478
Fig. 3.2.104 Weekly audience among citizens of Bishkek city
with higher education, thousand people
83
Radio BBC; 1,9%
Min Kiyal FM; 2,2%
Parlamentskoe radio;
1,5%
Other; 4,4%
Europa Plus; 11,3%
Radio Azattyk; 2,4%
Kyrgyzstan
obondoru; 11,3%
Radio Mir; 3,6%
Avtoradio; 4,6%
Yumor FM; 6,4%
Hit FM; 11,2%
Russkaya volna; 6,7%
Tumar; 6,8%
Eho Moskvy; 9,3%
Radio Shanson; 7,4%
Love radio; 8,9%
Fig. 3.2.105 Share of radio listening among citizens of Bishkek city
with higher education, %
Three radio stations take similar positions depending of preference of Bishkek city
population with higher education: “Europe Plus”, “Kyrgyzstan Obondoru” and “Hit FM”.
Though “Europe Plus” has the largest audience, and Love Radio has the most loyal
audience.
In connection with the variety of radio stations, broadcasting in the regions of Republic, as
well as in connection with the presence of local stations, structure of preferences is changed
depending of regions. Radio stations, taking the first places in national profile, can be “out
the shipboard” in certain regions. In this connection preferences of radio listeners in 7
regions of Republic and south capital – Osh city -will be considered in this report in details.
Population of Osh city older than 18 years
Table 3.2.44. Weekly audience of radio listening in Osh city, %
Average
weekly
audience
listening per day,
hour: min.
listening per week,
hour:min.
18+
50,1%
1:41
11: 47
Men
18+
50,0%
1:12
8:21
Women
18+
50,2%
2:11
15:17
Population
18-34
54,2%
2:56
20:18
Population
25-54
56,0%
1:40
11:40
Population
55+
21,3%
0:54
6:18
Categories
Population
Age
In the process of investigation it was cleared up that the level of radio introduction is the
least in Osh city and Osh Oblast from all Republic. A half of south capital citizens informed
that they listen to radio. The population in the age from 25 up to 54 years is the most active
radio listeners and amount to 56 %, weekly audience among age group which is older than
55 years is the last and amounts to 21%.
84
According to the duration of listening, young people in the age from 18 up to 34 years listen
to radio most part of time, i.e. 20 hours per week, elderly population spare 6 hours per
week for listening to radio.
Table 3.2.45. Weekly audience of radio listening among citizens of Osh city older than 18 years
Weekly
audience,
thousand
people
76.856
36.379
17.390
58.082
23.880
34.619
8.466
22.358
15.015
25.385
22.864
10.168
Weekly
audience, %
Radio station
Total
Europe Plus
Tumar
Kyrgyzstan Obondoru
El FM
Almaz Radio
Autoradio
Birinchi Radio
Vodii Sadosi
Min. Kiyal FM
Azattyk Radio
Russkaya Volna
50.1%
23.7%
11.3%
37.9%
15.6%
22.6%
5.5%
14.6%
9.8%
16.6%
14.9%
6.6%
0,000
20,000
40,000
Average time of
listening, min.
Share of radio
listening, %
91
231
301
66
146
53
129
43
60
30
33
60
100.0%
30.1%
18.7%
13.7%
12.5%
6.6%
3.9%
3.4%
3.2%
2.7%
2.7%
2.2%
60,000
Total
58,082
Europa Plus
36,379
Radio Almaz
34,619
Min Kiyal FM
25,385
El FM
23,880
Radio Azattyk
22,864
Birinchi radio
22,358
Tumar
Russkaya volna
Avtoradio
100,000
76,856
Kyrgyzstan obondoru
Vodiy Sadosi
80,000
17,390
15,015
10,168
8,466
Fig. 3.2.106 Weekly audience among citizens of Osh city older than 18 years, thous. people
85
Min Kiyal FM; 2,7%
Russkaya volna;
2,2%
Radio Azattyk; 2,7%
Vodiy Sadosi; 3,2%
Europa Plus; 30,1%
Avtoradio; 3,9%
Radio Almaz; 6,6%
El FM; 12,5%
Tumar; 18,7%
Kyrgyzstan
obondoru; 13,7%
Fig. 3.2.107 Share of radio listening among citizens of older than 18 years , %
In spite of outnumbering of “Kyrgyzstan Obondoru” in amount of listeners, “Europe Plus”
takes the first place in radio listening. It is connected with the fact that citizen of Osh city
listens to radio “Kyrgyzstan Obondoru” slightly more than hour, whereas listeners of
“Europe Plus” hold true to their radio station during 3-4 hours every day. “Tumar”, “El FM”,
“Almaz-South” are considered rather popular radios.
Ratings of radio stations among citizens of Osh city in different age-sex groups will be
presented below.
Population of Osh city from 18 up to 34 years
Table 3.2.46. Weekly audience of radio listening among citizens of Osh city from 18 up to 34 years
Weekly
audience,
%
Weekly
audience,
thousand
people
Average time
of listening,
min.
Share of radio
listening, %
Total
54.2%
45.321
174
100.0%
Europe Plus
27.1%
22.706
388
40.8%
Tumar
19.9%
16.619
301
23.1%
El FM
19.3%
16.108
242
18.0%
Kyrgyzstan Obondoru
42.3%
35.356
64
10.5%
Almaz Radio
27.5%
22.998
41
4.4%
Vodii Sadosi
9.0%
7.518
67
2.3%
Autoradio
3.6%
3.026
60
0.8%
Radio station
86
0,000
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Kyrgyzstan obondoru
35,356
Radio Almaz
22,998
Europa Plus
22,706
Tumar
16,619
El FM
16,108
Vodiy Sadosi
Avtoradio
40,000
7,518
3,026
Fig. 3.2.108 Weekly audience among citizens of Osh city from 18
up to 34 years, thous. people
Vodiy Sadosi; 2,3%
Radio Almaz; 4,4%
Avtoradio; 0,8%
Kyrgyzstan
obondoru; 10,5%
Europa Plus; 40,8%
El FM; 18,0%
Tumar; 23,1%
Fig. 3.2.109 Share of radio listening among citizens of Osh city from 18 up to 34 years, %
87
Population of Osh city from 25 up to 54 years
Table 3.2.47. Weekly audience of radio listening among citizens of
Osh city from 25 up to 54 years
Weekly
audience,
%
56.0%
29.2%
39.1%
27.2%
8.2%
17.1%
13.0%
16.6%
8.2%
10.8%
9.8%
Radio station
Total
Europe Plus
Kyrgyzstan Obondoru
Almaz Radio
Autoradio
Vodii Sadosi
Birinchi Radio
El FM
Russkaya Volna
Azattyk Radio
Min. Kiyal FM
Weekly
audience,
thousand people
48.691
25.337
33.950
23.645
7.121
14.840
11.270
14.397
7.135
9.360
8.504
0,000
10,000
Average time
of radio
listening min.
100
304
65
58
157
60
60
39
60
35
30
20,000
Share of radio
listening, %
100.0%
49.7%
14.1%
8.8%
7.2%
5.7%
4.4%
3.6%
2.8%
2.1%
1.6%
30,000
Kyrgyzstan obondoru
40,000
33,950
Europa Plus
25,337
Radio Almaz
23,645
Vodiy Sadosi
14,840
El FM
14,397
Birinchi radio
11,270
Radio Azattyk
9,360
Min Kiyal FM
8,504
Russkaya volna
7,135
Avtoradio
7,121
Fig. 3.2.110 Weekly audience among citizens of Osh city from 25
El FM; 3,6%
Birinchi radio;
4,4%
Russkaya volna; Radio Azattyk;
2,8%
2,1% Min Kiyal FM;
1,6%
Vodiy Sadosi;
5,7%
Avtoradio; 7,2%
Europa Plus;
49,7%
Radio Almaz;
8,8%
Kyrgyzstan
obondoru; 14,1%
Fig. 3.2.111 Share of radio listening among citizens of Osh city from 25
up to 54 years , %
88
Considerable share of the market in this age group belongs to one radio station. Share of
this radio station with 25 thousand weekly audience is 50 % in a total volume of radio
listening. Side by side with republican favorites radio station “Almaz-South” has stable
positions at this market.
Population of Osh city older than 55 years
Table 3.2.48. Weekly audience of radio listening among citizens of Osh city older than 55 years
Radio station
Weekly
audience,
%
Weekly
audience,
thousand people
Average time
of listening,
min.
Share of radio
listening, %
21.3%
16.1%
12.3%
12.3%
12.3%
7.2%
7.2%
3.752
2.839
2.178
2.178
2.178
1.265
1.265
54
98
85
30
25
30
15
100.0%
43.3%
29.0%
10.2%
8.7%
5.9%
3.0%
Total
Kyrgyzstan Obondoru
Europe Plus
Azattyk Radio
Birinchi Radio
El FM
Autoradio
0,000
0,500
1,000
1,500
2,000
2,500
3,000
3,500
Total
4,000
3,752
Kyrgyzstan obondoru
2,839
Europa Plus
2,178
Radio Azattyk
2,178
Birinchi radio
2,178
El FM
1,265
Avtoradio
1,265
Fig. 3.2.112 Weekly audience among citizens of Osh city older than 55 years, thousand people
El FM; 5,9%
Avtoradio; 3,0%
Birinchi radio;
8,7%
Radio Azattyk;
10,2%
Kyrgyzstan
obondoru;
43,3%
Europa Plus;
29,0%
Fig. 3.2.113 Share of radio listening among citizens of Osh city older than 55 years, %
89
Fifth part among population in the age up to 55 years is radio listeners. Популярностью
пользуются в основном радиостанции, вещающие на кыргызском языке: Basically, such
radio stations, broadcasting in the Kyrgyz language, as “Kyrgyzstan Obondoru”, “Azattyk”,
“Birinchi Radio”, “El FM” are popular.
Let’s consider the structure of preferences of regions citizens:
Table 3.2.49. Weekly audience of radio listening in regions, %
Oblast (Region)
Chui
Talas
Issyk-Kul
Naryn
Osh
Djalalabad
Batken
Age
Average weekly
audience, %
min.
listening per week
hour:min.
56,7%
54,7%
66,5%
54,9%
29,8%
50,9%
82,8%
2:25
2:07
2:13
1:02
0:57
1:44
1:47
17:00
15:00
15:30
7:14
6:39
12:08
12:30
18+
18+
18+
18+
18+
18+
18+
Both national and regional radio stations broadcast on the regions of Kyrgyzstan. So the
following radio stations, covering all regions, can be mentioned: “Birinchi Radio”, “Kyrgyz
Radio”, “Azattyk, “BBC”; radio stations, broadcasting in all regions of the Kyrgyz Republic
with the exception of Batken Oblast are as follows: “Kyrgyzstan Obondoru”, “Europe Plus”,
“Russian Radio”; the following radio stations cover 3-4 regions: “Min Kiyal FM”, “Almaz”, “El
FM” and others. In some regions regional radio stations broadcast, they are popular among
local population. The following radio stations can be called among them: “LW” (Issyk-Kul
region), “Salam” (Batken region), “Tatina”, “Burana” (Chui region), “Next” (Talas region).
The most introduction can be observed in Batken Oblast among all regions and is 83 %, the
least introduction is observed among citizens of Osh Oblast- 30 %. Listeners of Chui Oblast
radio stations listen to the radio during the longest period – 17 hours per week, and citizens
of Osh Oblast listen to the radio during the shortest period – 6-7 hours per week.
Population of Chui Oblast older than 18 years
Table 3.2.50. Weekly audience of radio listening among citizens of Chui Oblast
Radio station
Total
Europe Plus
Russkaya Volna
Kyrgyzstan Obondoru
Min. Kiyal FM
Chanson Radio
Hit FM
Tumar
Autoradio
Humor FM
Love Radio
Echo of Moscow
Azattyk Radio
Record Radio
Tatina Radio
Birinchi Radio
Other
Weekly
audience, %
56.7%
25.0%
18.5%
27.1%
11.0%
6.3%
15.9%
12.9%
10.2%
9.0%
10.7%
7.0%
6.6%
1.2%
6.5%
5.5%
1.8%
Weekly
audience,
thousand
people
308.793
136.181
100.761
147.374
59.870
34.554
86.766
70.015
55.667
48.836
58.174
38.364
36.144
6.508
35.582
29.933
9.585
Average time of
listening, min.
Share of radio
listening, %
145
187
231
131
185
263
92
112
128
129
93
112
115
620
106
102
108
100.0%
17.0%
15.5%
12.9%
7.4%
6.1%
5.3%
5.2%
4.7%
4.2%
3.6%
2.9%
2.8%
2.7%
2.5%
2.0%
5.1%
90
0,000
Total
Kyrgyzstan obondoru
Europa Plus
Russkaya volna
Hit FM
Tumar
Min Kiyal FM
Love radio
Avtoradio
Yumor FM
Eho Moskvy
Radio Azattyk
Radio Tatina
Radio Shanson
Birinchi radio
Radio Rekord
Other
50,000
100,000
150,000
200,000
250,000
300,000
350,000
308,793
147,374
136,181
100,761
86,766
70,015
59,870
58,174
55,667
48,836
38,364
36,144
35,582
34,554
29,933
6,508
9,585
Fig. 3.2.114 Weekly audience among citizens of Chui Oblast , thousand people
Radio Rekord;
2,7%
Radio Tatina; Birinchi radio;
Other; 5,1%
2,5%
2,0%
Europa Plus;
17,0%
Radio Azattyk;
2,8%
Eho Moskvy;
2,9%
Love radio; 3,6%
Russkaya volna;
15,5%
Yumor FM; 4,2%
Avtoradio; 4,7%
Kyrgyzstan
obondoru; 12,9%
Tumar; 5,2%
Hit FM; 5,3%
Radio Shanson;
6,1%
Min Kiyal FM;
7,4%
Fig. 3.2.115 Share of radio listening among citizens of Chui Oblast, %
“Europe Plus”, “Russkaya Volna”, “Kyrgyzstan Obondoru” are 3 the most popular radios
among citizens of Chui Oblast. News radio stations such as “Echo of Moscow” and “Azattyk”
take together 5,5%. The most loyalty is shown by listeners of radios such as “Record”,
“Chanson”, “Russkaya Volna».
91
Population of Talas Oblast older than 18 years
Table 3.2.51. Weekly audience of radio listening among citizens of Talas Oblast
Radio station
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
54.7%
36.8%
32.0%
24.0%
24.8%
9.6%
7.5%
15.3%
72.790
48.889
42.548
31.958
33.034
12.779
9.934
20.284
127
148
116
125
117
197
148
70
100.0%
28.4%
19.3%
15.7%
15.2%
9.9%
5.8%
5.6%
Total
Kyrgyzstan Obondoru
Azattyk Radio
Next Radio
Europe Plus
Russkaya Volna
Birinchi Radio
Radiomost
0,000
10,000
20,000
30,000
40,000
50,000
60,000
70,000
Total
72,790
Kyrgyzstan obondoru
48,889
Radio Azattyk
42,548
Europa Plus
33,034
Radio Next
31,958
Radiomost
Russkaya volna
Birinchi radio
80,000
20,284
12,779
9,934
Fig. 3.2.116 Weekly audience among citizens of Talas Oblast, thousand people
Birinchi radio;
5,8%
Radiomost; 5,6%
Kyrgyzstan
obondoru; 28,4%
Russkaya volna;
9,9%
Europa Plus;
15,2%
Radio Next;
15,7%
Radio Azattyk;
19,3%
Fig. 3.2.117 Share of radio listening among citizens of Talas Oblast, %
92
There are 3 popular radio stations in Talas Oblast “Kyrgyzstan Obondoru”, “Azattyk Radio”
and local radio station «Next». Their joint share of listening is 63,4%.
Population of Issyk-Kul Oblast older than 18 years
among citizens of Issyk-Kul Oblast
Radio station
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
66.5%
46.3%
37.5%
21.4%
25.3%
18.8%
2.4%
3.0%
183.419
127.825
103.515
58.958
69.805
51.751
6.489
8.361
133
141
133
162
130
96
138
75
100.0%
31.7%
24.2%
16.8%
16.0%
8.7%
1.6%
1.1%
Total
Kyrgyzstan Obondoru
Azattyk Radio
LW RAdio
Europe Plus
Birinchi Radio
Russkaya Volna
Tumar
0,000
50,000
100,000
150,000
Total
200,000
183,419
Kyrgyzstan obondoru
127,825
Radio Azattyk
103,515
Europa Plus
69,805
Radio LW
58,958
Birinchi radio
51,751
Tumar
8,361
Russkaya volna
6,489
Fig. 3.2.118 Weekly audience among citizens of Issyk-Kul Oblast, thous. people
Birinchi radio;
8,7%
Russkaya volna;
1,6%
Europa Plus;
16,0%
Radio LW; 16,8%
Tumar; 1,1%
Kyrgyzstan
obondoru; 31,7%
Radio Azattyk;
24,2%
Fig. 3.2.119 Share of radio listening among citizens of Issyk-Kul Oblast, %
93
Citizens of Issyk-Kul Oblast can note the popularity of “Azatyk” radio stations and local “LW”
radio. In comparison with other regions “Birinchi Radio” is rather popular.
It is interesting that in spite of this fact local radio station “LW” takes the 4th position
according to number of local listeners, its audience is the most loyal and listen to it in
average about 2 and a half hours.
Population of Naryn Oblast older than 18 years
among citizens of Issyk-Kul Oblast
Radio station
Weekly
audience,
thousand
people
82.843
61.693
36.846
34.687
22.087
14.929
14.991
7.932
Weekly
audience, %
Total
Azattyk Radio
Kyrgyzstan Obondoru
Almaz Radio
Birinchi Radio
BBC Radio
Europe Plus
Kyrgyz Radio
54.9%
40.8%
24.4%
23.0%
14.6%
9.9%
9.9%
5.3%
0,000
Total
Radio Azattyk
Kyrgyzstan obondoru
Radio Almaz
Birinchi radio
Europa Plus
Radio BBC
Kyrgyz radiosu
20,000
Average time of
listening, min.
Share of radio
listening, %
62
60
89
57
51
54
52
40
100.0%
31.1%
27.1%
16.5%
9.4%
6.7%
6.5%
2.6%
40,000
60,000
80,000
100,000
82,843
61,693
36,846
34,687
22,087
14,991
14,929
7,932
Fig. 3.2.120 Weekly audience among citizens of Naryn Oblast, thousand people
Europa Plus;
6,5%
Radio BBC;
6,7%
Kyrgyz radiosu;
2,6%
Radio Azattyk;
31,1%
Birinchi radio;
9,4%
Radio Almaz;
16,5%
Kyrgyzstan
obondoru;
27,1%
Fig. 3.2.121 Share of radio listening among citizens of Naryn Oblast, %
94
In the process of analysis of radio stations ratings in different regions it is possible to trace
the tendency that radio station “Azattyk” is particularly popular in the regions, where it is
one of the 3 the most successive radio stations.
However its positions are more modest in Bishkek city and in Chui Oblast and don’t afford to
pretend to leader title at this market. Among the all oblasts “Azattyk” Radio is popular in
Naryn Oblast. Share of this station is 31%, and has audience in 61 693 listeners.
It is necessary to note that citizens of Naryn Oblast prefer many news radio stations, such
as “BBC”, “Birinchi Radio”.
The largest radio station “Kyrgyzstan Obondoru” remains stable positions, it is the second
radio according to the share of radio listening and audience size. From other hand, there is
one more leader of market; it is “Europe Plus”. It takes modest 5th place by listeners
number and the 6th place by market share in Naryn Oblast.
Population of Osh Oblast older than 18 years
Table 3.2.54. Weekly audience of radio listening among citizens of Osh Oblast
Radio station
Weekly
audience, %
Weekly audience,
thousand people
Average time of
listening, min.
Share of radio
listening, %
29.8%
17.6%
16.3%
13.9%
9.0%
11.2%
3.8%
3.2%
4.1%
2.1%
0.5%
0.7%
192.742
114.171
105.472
89.934
58.085
72.254
24.386
20.692
26.613
13.424
3.425
4.414
57
92
52
50
64
31
78
52
27
23
21
5
100.0%
34.4%
17.8%
14.8%
12.1%
7.4%
6.2%
3.5%
2.4%
1.0%
0.2%
0.1%
Total
Kyrgyzstan Obondoru
Azattyk Radio
El FM
Vodii Sadosi
Min. Kiyal FM
Europe Plus
Autoradio
Birinchi Radio
Tumar
BBC Radio
Russkaya Volna
0,000
50,000
100,000
150,000
Total
114,171
Radio Azattyk
105,472
El FM
89,934
Min Kiyal FM
72,254
Vodiy Sadosi
58,085
Birinchi radio
26,613
Europa Plus
24,386
Tumar
250,000
192,742
Kyrgyzstan obondoru
Avtoradio
200,000
20,692
13,424
Russkaya volna
4,414
Radio BBC
3,425
Fig. 3.2.122 Weekly audience among citizens of Osh Oblast, thou. people
95
Avtoradio; 3,5%
Birinchi radio;
2,4%
Tumar; 1,0%
Radio BBC; 0,2%
Europa Plus;
6,2%
Kyrgyzstan
obondoru; 34,4%
Min Kiyal FM;
7,4%
Vodiy Sadosi;
12,1%
El FM; 14,8%
Radio Azattyk;
17,8%
Fig. 3.2.123 Share of radio listening among citizens of Osh Oblast, %
Osh Oblast has the least number of listeners among citizens in comparison with other
regions. Only third part (193 thousand) from all population (648 thousand) listens to the
radio. Radio stations, broadcasting in the Kyrgyz language, are in the lead by both market
share and listeners number. “Kyrgyzstan Obondoru” takes the first place by market share
- 34%, “Azattyk” is the second - 18% and also “EL FM” is rather popular in this region and
has the share of radio listening about 15%. Uzbek radio station “Vodii Sadosi “ is also in the
top five of the best radios, it is popular in south regions of the republic.
Population of Djalalabad Oblast older than 18 years
among citizens of Djalalabad Oblast
Weekly
audience, %
Weekly
audience,
thousand
people
Average time of
listening, min.
Share of radio
listening , %
Total
50.9%
306.946
104
100.0%
Kyrgyzstan Obondoru
41.2%
248.051
114
37.1%
Azattyk Radio
23.5%
141.371
93
17.1%
Min. Kiyal FM
10.2%
61.294
155
12.5%
El FM
14.0%
84.436
104
11.4%
Europe Plus
12.7%
76.325
102
10.2%
Vodii Sadosi
5.9%
35.630
73
3.4%
Birinchi Radio
2.8%
16.850
101
2.2%
Tumar
6.5%
39.303
39
2.0%
BBC Radio
2.6%
15.924
92
1.9%
Autoradio
2.4%
14.223
95
1.8%
Barakuh Radio
0.3%
1.556
180
0.4%
Radio station
96
0,000
50,000
100,000 150,000 200,000 250,000 300,000 350,000
Total
306,946
Kyrgyzstan obondoru
248,051
Radio Azattyk
141,371
El FM
84,436
Europa Plus
76,325
Min Kiyal FM
61,294
Tumar
39,303
Vodiy Sadosi
35,630
Birinchi radio
16,850
Radio BBC
15,924
Avtoradio
14,223
Radio Barakuh
1,556
Fig. 3.2.124 Weekly audience among citizens of Djalalabad Oblast, thousand people
Radio BBC; 1,9%
Tumar; 2,0%
Avtoradio; 1,8%
Radio Barakuh; 0,4%
Vodiy Sadosi; 3,4%
Kyrgyzstan
obondoru; 37,1%
Europa Plus; 10,2%
El FM; 11,4%
Min Kiyal FM; 12,5%
Radio Azattyk;
17,1%
Fig. 3.2.125 Share of radio listening among citizens of Djalalabad Oblast, %
A half of Djalalabad Oblast population stated that they listen to radio and hereby the
audience of radio listeners is 307 thousand people. In a whole, distribution of preferences is
similar with the citizens of Osh Oblast, however “Europe Plus“ is also in five top of the
largest radio stations at this market, and “Min Kiyal FM “ radio station displaced at the 4th
place “EL FM” radio by market share due to loyalty of its listeners.
97
Population of Batken Oblast older than 18 years
Table 3.2.56. Weekly audience of radio listening among citizens of Batken Oblast
Weekly
audience, %
Weekly
audience,
thousand
people
Average time of
listening, min.
Share of radio
listening, %
Total
82.7%
213.876
107
100.0%
Salam Radio
69.9%
180.739
141
44.3%
Min. Kiyal FM
61.2%
158.058
124
34.1%
Azattyk Radio
56.4%
145.662
76
19.3%
Birinchi Radio
8.7%
22.466
46
1.8%
Vodii Sadosi
4.2%
10.747
30
0.6%
Radio station
0,000
50,000
100,000
150,000
200,000
Total
213,876
Radio Salam
180,739
Min Kiyal FM
158,058
Radio Azattyk
145,662
Birinchi radio
Vodiy Sadosi
250,000
22,466
10,747
Fig. 3.2.126 Weekly audience among citizens of Batken Oblast, thousand people
Vodiy Sadosi; 0,6%
Radio Azattyk;
19,3%
Radio Salam; 44,3%
Min Kiyal FM; 34,1%
Fig. 3.2.127 Share of radio listening among citizens of Batken Oblast, %
In connection with peculiarity of geographical position, Batken Oblast is covered by radio
broadcasting at least degree. Citizens of this region can catch only waves of 6 or 7 radio
stations at their radio receivers. In this connection structure of preferences and distribution
98
of market shares in this oblast is rather typical. First of all it is necessary to note that in
spite of not great choice of radio stations Batken Oblast is yield only to Bishkek city by
listener number. The size of weekly audience is 214 thousand listeners or 83% of general
population size. Local radio station “Salam” is indubitable, its audience is 181 thousand
listeners, and share of market is 44%. Also population listens to radio stations “Min. Kiyal
FM”, “Azattyk Radio”.
Thus, weekly ratings of radio stations, distribution of marker positions by regions and in
profile of age-sex groups have been considered in this chapter. Owners and managers of
radio stations, advertisers and other interested persons have a coherent idea of audience
size, its demographic characteristics, and loyalty level. As it was cleared up, leaders in
national profile can take rather modest positions in certain regions, and small regional radio
stations can gain the sympathy of the whole oblast.
99
3.2.4
Prime time of radio stations
“PrimeTime” literally English language means: “the most convenient, best time”. Actually,
relating to radio stations – this is time, which is covered the maximal amount of radio
listeners. Traditionally “hot hours” are accounted for morning time from 8-00 till 10-00,
daytime from 16-00 till 18-00 and evening primetime – from 22-00 till midnight. Exactly in
this time, there is the main competition of radio stations for radio listeners’ experienced
managers try to prepare the most attractive program, combine music and news broadcasts,
skillfully insert spiels in order to hold listeners on their radio waves.
In the international practice of media investigations, it is accepted to differentiate the
structure of primetime for radio stations and TV channels. It is considered, that behavior of
radio station’s audience is identical and characterized by minimal spreading during the
working days, however it has significant differences with audience in weekends. From one
side it is associated with particularities of life style: on working days, the most part of
population listen to the radio on the way to job and after job in the evening time. From the
other side it is associated with particularity of radio stations format and broadcasting
planning in working days and weekends.
For TV channels it is necessary to form primetime for each day of week, so all days are
characterized by different content and accordingly different behavior of audience.
In this connection, in the framework of present chapter, primetime of radio stations on
working days and weekends will be considered in the national profile and separately for
listeners of Bishkek city.
Primetime in working days, population of the Kyrgyz Republic older
than 18 years 1
120 000
100 000
98 043
88 819
80 000
60 000
55 938
40 000
20 000
05:00-05:29
05:30-05:59
06:00-06:29
06:30-06:59
07:00-07:29
07:30-07:59
08:00-08:29
08:30-08:59
09:00-09:29
09:30-09:59
10:00-10:29
10:30-10:59
11:00-11:29
11:30-11:59
12:00-12:29
12:30-12:59
13:00-13:29
13:30-13:59
14:00-14:29
14:30-14:59
15:00-15:29
15:30-15:59
16:00-16:29
16:30-16:59
17:00-17:29
17:30-17:59
18:00-18:29
18:30-18:59
19:00-19:29
19:30-19:59
20:00-20:29
20:30-20:59
21:00-21:29
21:30-21:59
22:00-22:29
22:30-22:59
23:00-23:29
23:30-23:59
00:00-00:29
00:30-00:59
> 01:00
0
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Hit FM
Fig. 3.2.128 Primetime of radio stations in national profile, Monday-Friday, people.
1
Data concerning Primetime of radio stations has insignificant differences with information, presented at
presentation in connection with more detailed comparison of database.
100
During morning primetime, it is difficult to separate sole leader. In the interval of time from
7 till 7-30 a.m., “Azattyk” Radio has the maximal audience. Present broadcasting time is the
maximal peak for this radio station – 89 thousand listeners are tuned to the present
wavelength in order to become acquainted with latest news. During the period from 7-30 till
8-00 a.m. loss of the significant audience is observed. The next audience growth is
accounted for the period soon after 7 a.m. However, at present time “Kyrgyzstan Obondoru”
is leader. It is interesting to trace the dynamic of radio listeners during the day. The calm
during the residual part of day for “Azattyk Radio” set in after morning primetime.
“Kyrgyzstan Obondoru” radio has local maximums of audience during the whole day,
however the most number of listeners is accounted for evening primetime from 20-00 up to
20-30, when the size of audience reaches 98 thousand persons. “Europe Plus” Radio station
arranges interesting morning programs within period from 8-00 till 9-00 a.m., and during
the evening broadcasting from 22-00 till 23-00. “Min Kiyal FM” radio station has the most
significant audience during the daytime – from 16-00 till 18-00. “Hit FM” radio has
pronounced midday primetime.
Interpreting present schedule it is important to understand that visual decreasing of trend is
not evidence of audience going from one radio station to another radio station. Wave
dynamic of radio listeners behavior is first of all evidence that none radio station can hold
their listeners during the whole day. The part of audience can periodically leave the
broadcasting due to their activity, however, then it can newly return into another period. It
explains local and global primetimes of separate radio stations. In this case, the goal of any
manager is to buildup broadcasting schedule in such way that to hold its audience as long
as possible, non-allowing sharp “failure ” of schedule during period before the following
hour. There are many methods of influence on listeners. One of them is correct ranking of
music compositions. In such way, it is possible to hold attention of listeners by using “3
favorite compositions”. After news broadcasting, DJ shall set compositions, which currently
is very popular, after this composition it is necessary to set composition, which was on the
top of music charts 3-4 weeks ago, and finally, the third composition – classic of music
genre, which is popular forever among all generations. After that it is necessary to launch
the new cycle, consisting of 3 compositions according to the similar principle. Following up
this practice, DJ of leading foreign radio stations managed to hold listeners on their radio
waves. Very important is the work of DJ, who shall organize their listeners, prevent and
announce the following composition, especially in the process of commercial insert.
Primetime in weekends, population of the KR older than 18 years
120 000
107 594
100 000
92 969
80 000
51 643
60 000
47 950
40 000
20 000
05:00-05:29
05:30-05:59
06:00-06:29
06:30-06:59
07:00-07:29
07:30-07:59
08:00-08:29
08:30-08:59
09:00-09:29
09:30-09:59
10:00-10:29
10:30-10:59
11:00-11:29
11:30-11:59
12:00-12:29
12:30-12:59
13:00-13:29
13:30-13:59
14:00-14:29
14:30-14:59
15:00-15:29
15:30-15:59
16:00-16:29
16:30-16:59
17:00-17:29
17:30-17:59
18:00-18:29
18:30-18:59
19:00-19:29
19:30-19:59
20:00-20:29
20:30-20:59
21:00-21:29
21:30-21:59
22:00-22:29
22:30-22:59
23:00-23:29
23:30-23:59
00:00-00:29
00:30-00:59
> 01:00
0
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Min Kiyal FM
Hit FM
Fig. 3.2.129 Primetime of radio stations in national profile, Saturday – Sunday, people
101
In weekends, “Azattyk” radio stations has complete primetime; about 108 thousand of
citizens switch on radio receivers in order to listen to summarized news for the last week.
The midday primetime from 12-00 till 14-00 is characteristic for the other radio stations. In
this time “Kyrgyzstan obondoru” capture the maximal audience - 93 thousand listeners.
Some local primetimes are observed during the period from 17-00 till 18-30 and from 19-30
till 21-00. However, in present time radio listeners actively balance among the several radio
stations and in this connection there is no sole leader.
Further, primetimes of radio stations with broadcasting on the territory of Bishkek will be
considered.
Primetime in working days, Bishkek population, older than 18 years
50 000
45 409
45 000
40 000
30 736
35 000
30 000
27 252
25 000
19 319
20 000
15 000
10 000
5 000
0
05:00-05:29
05:30-05:59
06:00-06:29
06:30-06:59
07:00-07:29
07:30-07:59
08:00-08:29
08:30-08:59
09:00-09:29
09:30-09:59
10:00-10:29
10:30-10:59
11:00-11:29
11:30-11:59
12:00-12:29
12:30-12:59
13:00-13:29
13:30-13:59
14:00-14:29
14:30-14:59
15:00-15:29
15:30-15:59
16:00-16:29
16:30-16:59
17:00-17:29
17:30-17:59
18:00-18:29
18:30-18:59
19:00-19:29
19:30-19:59
20:00-20:29
20:30-20:59
21:00-21:29
21:30-21:59
22:00-22:29
22:30-22:59
23:00-23:29
23:30-23:59
00:00-00:29
00:30-00:59
> 01:00
0
4 744
Kyrgyzstan obondoru
Europa Plus
Hit FM
Min Kiyal FM
Tumar
Fig. 3.2.130 Primetime of radio stations in Bishkek city, Monday-Friday, people
Citizens of capital start to become active from 7 a.m. They get up, turn up their radio receivers
on the waves of favorite radio stations in order to listen to favorite music and get acquainted
with morning news. This time is the most important for “Europe Plus” radio station, because in
this time it has the maximal number of listeners for day – 31 thousand persons. “Kyrgyzstan
Obondoru” attracts its listeners from 9-00 till 10-00 a.m. by different morning entertainment
programs and music compositions. The work of DJ from “Tumar” Radio is notable, because they
manage to hold practically constant number of listeners during 3 hours - from 10-30 till 13-30,
simultaneously providing maximal primetime in amount of 27 thousand listeners. “Kyrgyzstan
Obondoru” radio has the similar success during the evening broadcasting - from 18-00 till 2200.
102
Primetime in weekends, Bishkek population, older than 18 years
45 000
40 000
38 642
36 158
35 000
30 000
25 000
20 000
16481
22 116
19 872
15 000
10 000
5 000
0
05:00-05:29
05:30-05:59
06:00-06:29
06:30-06:59
07:00-07:29
07:30-07:59
08:00-08:29
08:30-08:59
09:00-09:29
09:30-09:59
10:00-10:29
10:30-10:59
11:00-11:29
11:30-11:59
12:00-12:29
12:30-12:59
13:00-13:29
13:30-13:59
14:00-14:29
14:30-14:59
15:00-15:29
15:30-15:59
16:00-16:29
16:30-16:59
17:00-17:29
17:30-17:59
18:00-18:29
18:30-18:59
19:00-19:29
19:30-19:59
20:00-20:29
20:30-20:59
21:00-21:29
21:30-21:59
22:00-22:29
22:30-22:59
23:00-23:29
23:30-23:59
00:00-00:29
00:30-00:59
> 01:00
0
Kyrgyzstan obondoru
Europa Plus
Hit FM
Min Kiyal FM
Tumar
Figure 3.2.131 Primetime of radio stations in Bishkek city, Saturday - Sunday, persons
If during working days, “Kyrgyzstan Obondoru” has the maximal amount of listeners, that in
weekends “Europe Plus” takes dominant position. Primetime is accounted for period from
10-30 till 11-30 a.m.. In this period the audience of “Europe Plus” amounts to 36 thousand
listeners. The second maximal peak for present radio station is in the evening time from 18
till 18-30. Significant “failure” of schedule and listeners loss take place during the period
from 14-30 till 17-30, after that there is local flash of radio listening again.
Hereby, analyzing dynamic of radio listeners’ number during the day, it is possible to
identify intervals, when there is increasing of listeners’ amount and vise versa, interval,
when there is “calm” period. After studying of such information, it is possible to analyze
format and structure of radio station for achievement of higher loyalty of respondents. From
the other side it is possible to take lessons from your competitor, taking over their
successful experience of programming and adapting such experience for own business.
103
3.2.5 Quality of broadcasting and problems of access to the radio
Appraisals of interviewed radio listeners concerning quality and accessibility of broadcasting
are considered in present chapter according to the different parameters. In the first order
we demonstrate the usual place for radio listening:
In transport;
15,5
During walk;
0,6
At work place;
9,3
Other;
1,4
In the school
university; 0,2
Don't know; 0,1
At friends house;
0,2
At home;
73,8
In public
transport; 0,2
Fig. 3.2.132. Places of radio listening
(Kyrgyzstan,18+, %)
As it is shown on the figure, more often the radio is listened at home – 73,8% of responses,
in 15,5% of cases, people listen to the radio in transport and 9,3% of radio listeners have
noted that they very often listen to the radio at work. The residual part (1,4%) includes
places of radio listening, which are accidental and have no permanent character. Further,
we consider the order of places change depending on the type of populated locality and
region of radio audience residing:
Figure 3.2.133. Places of radio listening and area, region of interview
104
(Kyrgyzstan,18+, %)
As it is shown in the Figure 3.2.133, rural citizens more often listen to the radio at home
(79,2% of responses against 67,8% of responses of urban citizens) and the options as: “In
transport” and “At work” have been seldom. This fact can be explained by the higher
mobility of urban radio listeners. Among the regions, more than 90% of radio listeners are
in Naryn and Issyk-Kul Oblasts, they listen to the radio at home more often. The citizens of
Bishkek, Osh cities and Chui Oblast seldom listen to the radio at home (from 62% up to
69% indications of such response). Further, we consider difference of radio listening in the
places of radio listening according to gender and age:
over 55
81,8
45-54
71,8
35-44
8,2
63,7
17,1
25-34
73,3
18-24
78,4
Female
5,0
0%
10%
20%
30%
At home
10,9
40%
0,4
18,5
0,7
16,2
0,6
14,0
2,6
7,9
65,9
50%
At work
60%
70%
2,0
19,6
9,8
81,2
Male
7,7
8,4
9,7
1,2
21,7
80%
In transport
1,6
90%
100%
Other
Figure 3.2.134. Places of radio listening and gender, age of radio listeners (Kyrgyzstan, 18+, %)
As it is seen from the figure, men rare than women listen to the radio at home (65,9%
against 81,2% of women) and more often - in transport. Based on age, the definite role
plays variant of reply such as “At work”, among persons of average age this place is
mentioned more often than the other places, in comparison with other age groups – 17,1%
(among other age groups the frequency of “At work” option does not exceed 10%).
90
77,5
80
77,9
67,9
70
71,8
63,5
60,6
59,3
60
50,9
50
40,7
40
42,1
25,8
30
19,6
20
7,7
10
0
46,9
9,8
11,8
18,3
9,0
13,9
17,7
13,2
17,3
23,2
10,0
19,2
13,9
0
No income under 2 000 2 001-5 000 5 001-7 500 7 501-10 10 001-12 12 501-15 15 001-20 Above 20
KGS
KGS
KGS
000 KGS 500 KGS 000 KGS 000 KGS
000
At home
At work
In transport
Other
105
Figure 3.2.135 Places of radio listening and family income of radio listeners (Kyrgyzstan,18+, %)
In the process of comparison in the framework of family income, it is possible to see that
together with increasing of income, people become to listen to the radio at home more
seldom and they become to listen to the radio in transport more often. Exclusion is “No
income” group, that can be explained by their often travels in public transport (refer to
Figure 3.2.135):
Also existence of problems, due to which radio listener can not listen to the radio,
depending on his option, when he desires to do it, has been detected.
Only 28,7% of radio listeners have indicated the existence of such problems in their
household. At that, according to the pinion of respondents, the highest level of broadcasting
defects in Talas Oblast:
100%
There are problems
No problem
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Figure 3.2.136. Structure of audience based on existence of problems with broadcasting
(Kyrgyzstan,18+, %)
As it is seen from the figure, the lowest level of problems with broadcasting in Issyk-kul
Oblast. In the process of replies consideration, the practical differences, depending on any
social-demographic characteristics have not been observed. Based on this fact, it is possible
to make conclusion that the reasons of problems have induced character that can be seen
from the following figure:
106
Figure. 3.2.137. Problems in the process of radio listening (Kyrgyzstan 18+, %)
As it is shown on the Figure 3.2.137, problems of technical character have been indicated
only by 23% of respondents, who have also indicated any problems. It amounts to 6,6% in
total audience (n=139, N=2111).
It is interesting to note that variant “It is not possible for me to buy radio” has been
indicated by 11,4% of urban citizens, who have indicated problems and only 1,6% of rural
citizens. According to the gender and age, the significant deviations have not been observed
in the process of problems indication (they are in the area of general indexes).
Further, we consider regional distribution of respondents’ replies regarding indicated
problems of broadcasting in details.
Osh
Chui Oblast
Talas
Oblast
Issyk-Kul
Oblast
Batken
Oblast
Djalalabad
Oblast
Osh Oblast
Problems
There is no time for radio listening
Bad quality of radio receiving
It is not possible for me to buy radio
There is no radio receiver near me
I am not interested in radio listening
There is no electricity
Other
n=
Bishkek
Region
65,0
11,5
15,7
8,1
5,1
1,6
2,6
186
82,6
0,0
3,9
0,0
16,7
0,0
15,6
16
45,8
35,6
6,5
17,1
0,0
8,2
3,5
86
81,5
11,7
2,5
0,0
5,6
0,6
6,9
37
85,0
0,0
0,0
0,0
0,0
0,0
0,0
32
68,9
15,1
0,0
4,2
2,6
0,0
11,0
72
57,1
26,2
2,1
2,4
5,9
12,4
1,7
101
73,5
25,6
0,0
1,0
11,1
0,0
1,5
55
Naryn
Oblast
Table 3.2.57 Problems in the process of radio listening (%)
100,0
0,0
0,0
0,0
0,0
0,0
0,0
22
The following disadvantages have been included in “Other” category among reasons,
interfering listening to radio: it is prohibited to listen to radio at home by the reason of bad
health, expensive batteries, difficulty in buying and others.
In the process of investigation respondents have been asked to assess the quality of radio
broadcasting, which they listen to. Assessment has been made based on 5 levels: 1 – very
bad, 2 – bad, 3- satisfactory, 4 – good and 5 – excellent quality of broadcasting. Average
assessment of radio broadcasting quality in republican scale has been presented in the
following figure:
Record
5
Autoradio
Eho_Moskvy
4,1
El_FM
4,2
4,3
BBC
4,8
Russkaya_volna
Vodii_Sadosi
4,7
Yumor_FM
4,7
3
4,6
4,6
0
4,3
Love_radio
Next
4,6
Hit_FM
4,5
4,4
Shanson
Europa_Plus
4,6
1
4,3
Tumar
4,6
2
4,3
LW
3,9
4
Mir
4,4
Azattyk
4,5
4,4
Manas_FM
Salam
4,4
4,4
Min_Kyal
4,4
4,5
Almaz
Kyrgyzstan_obondoru
Radio_Tatina
Birinchi_Radio
107
Fig. 3.2.138. Average assessments of radio broadcasting quality (Kyrgyzstan,18+, %)
As it is seen from presented Figure 3.2.138 practically all radio channels have received high
ratings (not less than 4 points, i.e. the rating of quality which is higher than “good”), not
the most popular radio stations deserved the highest ratings, nevertheless differences in
ratings are rather low among first 8 stated stations (from Russkaya Volna with 4,7 points
up to Kyrgyzstan Obondoru with 4,5 points). Let’s consider the distribution of average
ratings in regional profile:
Table 3.2.58 Average assessments of radio broadcasting quality (points)
Oblast Bishkek
city
4,81
N/A
4,58
4,47
4,61
4,47
4,15
Radio channel
Russkaya Volna
Vodii Sadosi
Humor FM
Tumar
Europe Plus
Hit FM
Almaz Radio
Kyrgyzstan
Obondoru
Birinchi Radio
Min. Kiyal FM
Salam Radio
Azattyk Radio
Love Radio
El FM
Echo of Moscow
Autoradio
Osh
city
5,00
4,54
N/A
5,00
4,41
N/A
4,70
Chui
Oblast
4,46
N/A
4,69
4,92
4,39
4,84
5,00
Talas
Oblast
4,71
N/A
N/A
N/A
4,81
N/A
N/A
Issyk-Kul
Oblast
5,00
N/A
N/A
5,00
4,69
N/A
N/A
Batken
Oblast
N/A
4,00
N/A
N/A
N/A
N/A
N/A
Djalalabad
Oblast
4,00
4,72
N/A
4,52
4,72
N/A
4,00
Osh
Oblast
4,00
4,75
N/A
4,50
4,38
N/A
5,00
Naryn
Oblast
N/A
N/A
N/A
N/A
4,70
N/A
4,67
4,65
4,84
4,15
4,72
4,61
N/A
4,50
4,29
4,42
3,45
4,36
N/A
4,62
4,17
3,86
4,04
4,52
4,50
5,00
N/A
4,47
N/A
4,78
N/A
4,89
4,53
4,77
N/A
4,34
4,64
5,00
4,84
4,00
4,36
N/A
N/A
4,31
N/A
N/A
N/A
N/A
4,92
N/A
N/A
4,39
N/A
N/A
N/A
N/A
4,36
4,65
4,43
4,56
N/A
N/A
N/A
N/A
4,05
4,10
N/A
4,38
N/A
4,43
N/A
4,02
4,19
4,44
N/A
4,02
N/A
4,17
N/A
4,24
4,73
N/A
N/A
4,28
N/A
N/A
N/A
N/A
It is necessary to note, that the highest points for the majority of radio stations have been
put by radio listeners, living in Chui Oblast and Osh city, and the lowest points – in Bishkek
city. At the end of assessment block let’s consider the opinion of radio broadcasting
audience depending on different characteristics of radio stations perception, such as: radio
stations quality, the level of confidence to news, objectivity of submitted information, level
of information approximation to perception of country citizens and different group of
population.
Kyrgyzstan obondoru
Europa Plus
Min Kiyal FM
Radio Azattyk
Russkaya volna
Hit FM
Tumar
Radio Salam
Avtoradio
El FM
No answer
Other
11,8
12,4
7,1
6,4
7,0
1,4
3,1
3,9
4,0
2,8
3,0
5,5
1,9
2,2
4,9
2,8
1,8
4,7
3,0
3,8
2,9
1,4
1,6
4,1
1,7
17,3
25,9
27,6
25,1
11,4
Most popular
Play the best music
Has the best presenters
9,2
11,4
10,3
12,9
15,2
28,6
Fig. 3.2.139 Perception of radio stations image (Kyrgyzstan,18+, %)
108
We can see from Figure 3.2.139, Kyrgyzstan Obondoru is the most popular for 25,9% of
radio listeners , it puts the best music in opinion of 27,6% of respondents and has the best
DJs in opinion of 25,1% of respondents. It is interesting to note the differences in
perception of Azattyk Radio, 11,4% of respondents consider that this radio station is
popular and nevertheless they give very few comments about the best music (1,4%) and
best DJs (3,1%). Similar situation is explained in the following figure:
Radio Azattyk
Kyrgyzstan
obondoru
12,1
13,8
16,9
25,7
25,7
30,7
4,4
2,4
4,9
2,9
3,2
2,5
2,8
1,9
2,0
1,8
0,9
1,7
Provides the best news
coverage about Kyrgyzstan
Radio BBC
1,1
1,1
2,0
Is the most up-to-date source
of news about Kyrgyzstan
Bishkek-Radio
1,5
1,5
1,0
Europa Plus
Birinchi radio
Min Kiyal FM
Russkaya volna
28,8
Don't know
Other
Gives you the best news
coverage of Government of
Kyrgyz Republic activities
38,3
44,2
9,1
7,0
8,0
Fig. 3.2.140 Perception of news programs of radio stations (Kyrgyzstan,18+, %)
As it is indicated in Figure 3.2.140, priorities are cardinal changed, and the majority of radio
listeners put high marks to Azattyk Radio because of the orientation of this radio station at
the complete reporting of events in Kyrgyzstan.
In comparison with perception of radio station image, where there are 4 popular radio
stations: Kyrgyzstan Obondoru, Europe Plus , Min. Kiyal FM and Azattyk Radio, Azattyk and
Kyrgyzstan Obondoru are the leaders according to news parameter, the rest radio channels
have been chosen by not more than 5% of radio audience.
The most share of practically one third of radio listeners found it difficult to answer the
questions about the best news radio. This fact means that there is very low development of
radio stations in this direction, i.e. at the present time the majority of radio channels have
the priority in development of musical and entertaining content, than informative one. And
probably it will be continued during the following years, due to the fact that many costs and
qualified personnel are required for development of research and information content.
Information reliability and objectivity is very interesting. Respondents asked to assess radio
channels according to 2 criteria: source of the most and the least reliable and objective
information:
109
Radio Azattyk
0,02
Kyrgyzstan obondoru
0,03
Europa Plus
0,00
3,9
Min Kiyal FM
0,00
2,3
Don't know
23,3
9,1
46,5
99,95
Other
0,0
15,0
Is a source that provides the most reliable / objective information
Is a source that provides the least reliable / objective information
Fig. 3.2.141 Perception of reliability/ objectivity of radio stations (Kyrgyzstan,18+, %)
As we can see from Figure 3.2.141, practically all respondents (99,9%) found it difficult to
indicate the least reliable/objective radio station in terms of information submission. This
fact also confirms the situation around the development of informative reporting of events
in Kyrgyzstan (There is practically no anything to assess). As for objective source, 46,5%
of people found it difficult to reply and 23,3% acknowledge that Azattyk Radio is the most
reliable and objective radio.
Kyrgyzstan obondoru
7,8
Radio Azattyk
Europa Plus
Min Kiyal FM
El FM
Birinchi radio
Tumar
5,1
12,6
11,1
9,6
3,1
3,8
4,7
4,4
2,9
1,6
Most relevant to the
people of Kyrgyzstan
Reflects the opinion of
ordinary people
4,0
2,1
0,5
2,7
1,5
1,2
Reflects the opinion of
the elite
1,7
1,1
1,0
40,4
Don't know
Other
24,1
8,3
5,6
54,8
72,5
11,6
Fig. 3.2.142 Perception of correspondence of radio stations to population expectations
(Kyrgyzstan,18+, %)
110
According to Figure 3.2.142 2 radio stations - Kyrgyzstan Obondoru and Azattyk – are in the
lead according to expectations correspondence of citizens and different social groups. It is
necessary to note that more than the half of radio listeners found it difficult to name radio
station, which reflects opinion and needs of ordinary people. It can lead to the conclusion
that there are only two national radio stations, reflecting interests of Kyrgyzstan people,
and at that the majority of radio listeners don’t think so.
It is rather interesting to investigate respondents perception of not only radio channel
orientation at different types, but also assessment of their personal perception of
informative content from the point of view of applicability to themselves:
Kyrgyzstan obondoru
Radio Azattyk
Europa Plus
Radio Salam
Min Kiyal FM
El FM
Tumar
Russkaya volna
Avtoradio
Birinchi radio
Hit FM
8,4
16,0
12,6
5,3
8,7
11,5
3,4
6,5
4,1
5,0
1,9
1,2
1,5
3,4
3,1
3,4
2,3
1,3
2,2
2,6
1,6
0,8
2,5
2,1
0,5
2,1
1,9
1,2
1,5
1,4
0,5
2,1
0,9
Don't know
Other
Is the best source of
news about your city /
rayon
Best reflects my needs
Reflects my opinion
about events
important to me
40,0
57,5
49,9
10,2
10,2
8,4
Fig. 3.2.143 Perception of subjective correspondence of radio stations
(Kyrgyzstan,18+, %)
As it is shown in Figure 3.2.143 it was very difficult to determine the correspondence to
subjective expectations of radio listeners (from 40% up to 57,5% found difficulty in replying
to this question). And after all both radio stations remain the leadership according to
frequency of mentioning, but the lead from other stations is rather low. In a whole,
presented replies of respondents can mean that radio channel practically doesn’t have a
loyal audience; the majority of radio listeners switch radio stations until they find pleasant
music or news program.
Also for assessment of correspondence to radio listeners expectations, respondents were
asked questions: In which language they listen to radio and in which language they prefer
to listen to radio :
111
100%
90%
21,0
80%
44,0
24,8
4,7
Preferable:
70%
64,1
60%
Kyrgyz
Russian
83,6
Uzbek
50%
55,5
40%
English
71,7
30%
German
No preferences
53,1
29,8
20%
10,8
10%
19,7
5,5
5,2
0%
Current
Kyrgyz
No answer
Russian
Uzbek
English
Total
Fig. 3.2.144 Expectations according to language of broadcasting
(Kyrgyzstan,18+, %)
As we can see from above stated Figure, 10,8% of those respondents, who now listen to
radio in the Kyrgyz language, would prefer to listen to radio in the Russian language and
5,2% - in Usbek language.
44 % of those, who listen to radio in the Russian language would prefer to listen in the
Kyrgyz language.
21 % of those, who listen to radio in Usbek language would prefer to listen in the Kyrgyz
language and 4,7% of them- in Russian.
It can be noted according to expectations, that 64,1% prefer to listen to radio in the Kyrgyz
language, 29,8% - In Russian and 5,5% - Uzbek.
100%
90%
18,8
80%
70%
No answer
65,1
60%
80,6
80,0
50%
40%
German
English
80,6
Uzbek
9,1
30%
No preferences
Russian
Kyrgyz
20%
25,8
10%
18,7
17,5
0%
Kyrgyz
Uzbek
Russian
Nationality
Other nationality
Fig. 3.2.145 Expectations according to language of broadcasting in the profile
of nationality (Kyrgyzstan,18+, %)
112
As it is shown in Fig. 3.2.145 expected language of broadcasting is not always connected
with the nationality of respondent, so, 18,8% of Kyrgyz people noted that they wished to
listen to the radio in the Russian language, 25,8% of Uzbeks expect broadcasting in the
Kyrgyz language and 9,1% of Uzbeks - in the Russian language, 18,7% of Russians want to
listen to radio in the Kyrgyz language.
In a whole, we can determine that at this time there are radio stations with different
language groups in every region:
0
Bishkek city
20
40
60
53,8
Osh city
100
120
19,1
90,8
23,6
Osh oblast
96,3
Naryn oblast
95,4
Total
26,1
49,4
100,0
Jalalabad oblast
200
43,0
93,5
Batken oblast
180
76,7
84,6
Issyk-Kul oblast
160
73,0
57,9
Talas oblast
140
85,9
82,7
Chui oblast
Kyrgyz
80
21,8
22,3
24,7
40,6
76,1
55,3
Russian
Uzbek
7,1
English
No answer
Fig. 3.2.146 Languages of broadcasting at the time, stated by radio listeners
in the regions of inquiry (Kyrgyzstan,18+, %)
0%
Bishkek city
10%
20%
Talas oblast
Issyk-Kul oblast
40%
Osh oblast
62,5
70%
80%
20,1
47,4
90% 100%
14,8
2,6
52,1
76,9
23,1
82,2
17,8
96,5
73,4
3,5
4,0
79,2
Naryn oblast
Kyrgyz
German
60%
57,2
Batken oblast
Jalalabad oblast
50%
41,1
Osh city
Chui oblast
30%
22,6
4,4
16,4
97,4
Russian
No preferences
Uzbek
No answer
2,6
English
Fig. 3.2.147 Expectations depending on the language of radio broadcasting
in the profile of regions. (Kyrgyzstan,18+, %)
As we can see from presented figures 5.2.146-147 by regions the audience of Naryn and
Batken Oblasts have the greatest expectations of the Kyrgyz language broadcasting (97,4%
of radio listeners in Naryn region and 96,5% in Batken Oblast answered in this way),
citizens of Bishkek city (57,2%) and Chui Oblast (52,1%) wanted to listen to radio in the
Russian language, and the Uzbek language is more called-for in Djalalabad (22,6%) and
Osh Oblasts (16,4%), including Osh city (14,8%).
Summarizing this chapter, let’s consider main results:
113
 In spite of that radio is rather mobile information medium, the majority of radio
listeners (74%) prefer to listen it at home. The second popular place of listening is
personal and public transport (16%)
 One third of listeners have the problems in the process of radio listening and
problems with access to favorite radio stations, by that basically they are connected
with lack of time.
 In a whole the quality of broadcasting at the territory of Kyrgyzstan can be estimated
on B grade with plus, practically all radio stations received more than 4 out of
possible 5 points.
 “Kyrgyzstan Obondoru“ is in the lead in the ratings of radio stations with the best
music and DJs.
 According to the opinion of population, “Azattyk” radio reports current news more
completely. However, today listeners consider that radio is something more than
only musical and entertaining source.
 The majority of respondents noted, that they prefer to listen to radio in their native
language.
Review of one of the main source of information – radio- is finished on this chapter. The
following chapter will be devoted to investigation of the most widespread and popular mass
media up to date – television.
114
3.2.5 Demographic characteristics of radio stations’ auditory
Table 1. Radiostations Auditory Profile
Gender
Age
Radiostation
Male
Female
18-24
25-34
35-44
45-54
55 and
more
Refuse to
answer
Autoradio
61.8
38.2
26.4
22.9
20.5
21.6
8.2
0.5
Azattyk
50.5
49.5
25.0
23.3
18.5
18.3
14.8
0.0
Almaz
44.4
55.6
30.6
29.5
22.6
10.6
6.7
Barakukh
21.2
78.8
57.5
Radio Burana
23.5
76.5
11.3
12.0
35.0
8.6
33.2
BBC
53.0
47.0
17.5
25.9
18.0
22.3
16.2
Vodii Sadosi
39.9
60.1
26.4
26.4
21.6
15.0
10.5
Gorod FM
95.7
4.3
10.8
37.6
28.4
14.2
9.1
Europa Plus
52.0
48.0
39.5
28.4
14.9
11.3
5.8
Birinchi radio
54.8
45.2
24.0
25.4
16.6
17.9
15.6
0.7
Kyrgyzstan obondoru
49.5
50.5
33.9
23.3
19.2
14.2
9.3
0.2
Love radio
55.0
45.0
41.7
33.9
17.5
5.6
1.3
Manas FM
42.5
57.5
39.3
15.8
31.1
10.1
3.7
Min Kyal FM
46.2
53.8
32.0
26.1
21.9
12.6
7.3
0.1
Next
40.2
59.8
37.2
28.2
17.7
9.9
5.5
1.7
Radio LW
45.2
54.8
49.8
27.4
7.9
7.8
7.1
Radio OK
49.2
50.8
47.9
28.2
23.9
Radio Maks
35.4
64.6
44.7
21.1
21.9
12.3
Radio Mir
62.8
37.2
10.1
18.1
31.8
16.3
Radio Record
52.6
47.4
67.6
27.4
Radio Sezim
78.2
21.8
21.3
34.9
36.5
Radio Tatina
56.0
44.0
37.2
46.9
10.6
Radiomost
47.5
52.5
24.5
56.4
8.8
3.9
3.5
Russkaya volna
46.7
53.3
34.3
21.7
20.5
13.1
10.4
Radio Salam
41.2
58.8
22.5
28.6
20.2
15.9
12.8
Tenir Too
29.9
70.1
76.6
23.4
Tumar
42.7
57.3
46.1
22.0
20.5
7.1
4.3
Hit FM
52.5
47.5
44.9
25.8
19.6
7.2
2.5
Radio Shanson
50.3
49.7
22.4
17.0
20.4
20.6
19.6
El FM
60.3
39.7
34.3
25.9
20.6
11.2
7.9
Eho Moskvy
51.2
48.8
18.7
16.8
17.3
22.4
24.9
Yumor FM
54.2
45.8
31.3
25.0
21.3
14.9
7.6
Golos Rossii
26.2
73.8
15.3
29.9
15.1
9.5
30.3
Vesti FM
51.3
48.7
78.8
Manas Jangyrchy
100.0
22.8
77.2
Parlamentskoe
45.1
54.9
Tunku Beles
66.4
33.6
Kyrgyz Radiosu
23.8
5.0
7.3
5.2
3.0
21.2
43.4
45.1
46.0
56.6
54.9
100.0
100.0
54.0
11.2
100.0
Radio Rossii
Radio Mayak
31.3
54.7
33.4
21.2
24.8
45.3
20.6
115
Didar
58.0
42.0
Radio Royal
50.7
49.3
Zaman
87.0
13.0
Sayakat
42.0
100.0
12.6
100.0
Ala-Too
55.0
71.6
15.8
45.0
55.0
45.3
54.7
100.0
45.0
Retro FM
58.0
100.0
100.0
Refuse to answer
37.5
62.5
Don’t know
39.0
61.0
13.3
9.2
16.9
19.4
41.2
Total
48.5
51.5
30.2
23.3
19.4
14.6
12.3
0.2
Table 1. Radionstations auditory profile (continuation)
Autoradio
0.3
0.3
0.3
3.3
31.2
22.5
8.0
34.2
Azattyk
0.5
0.8
0.6
2.8
49.3
14.4
9.1
22.2
Almaz
0.4
3.0
44.4
17.5
10.9
23.9
11.3
71.2
1.9
62.3
21.0
4.8
8.1
Barakukh
Radio Burana
1.9
0.1
0.2
0.2
17.6
Радио BBC
1.5
0.3
0.7
1.1
41.6
16.0
6.4
32.3
Vodii Sadosi
2.2
1.1
0.5
0.5
75.4
8.4
2.4
9.5
73.5
8.4
3.4
9.1
15.8
22.9
0.2
Gorod FM
5.6
Don’t know
Refuse to answer
Higher Education
Some Higher
Education
Specialized
Secondary
Education
Completed
Secondary
Some secondary
Completed Primary
Some Primary
Radiostation
No formal
education
What level of education have you reached?
Europa Plus
0.1
0.8
0.5
2.9
38.6
18.0
Birinchi radio
0.5
0.2
0.6
3.9
43.0
12.6
6.9
32.1
0.2
Kyrgyzstan obondoru
0.8
0.8
0.5
4.1
45.7
14.4
11.5
22.1
0.1
0.1
Love radio
0.4
1.1
1.6
30.2
20.3
16.4
30.0
Manas FM
1.6
26.3
13.2
33.3
25.6
42.9
15.2
16.0
20.7
0.1
0.2
45.6
22.5
4.0
24.5
24.6
12.1
28.4
28.8
Min Kyal FM
1.0
0.7
Next
1.4
2.1
Radio LW
1.3
0.6
0.9
2.5
3.9
Radio OK
32.6
18.8
Radio Maks
1.5
28.3
35.5
Radio Mir
4.3
27.9
22.5
44.1
Radio Record
Radio Sezim
Radio Tatina
0.6
48.5
8.4
26.3
44.2
24.5
31.3
7.3
13.8
35.4
43.5
17.1
32.2
26.3
23.8
Radiomost
26.3
48.8
6.8
18.1
Russkaya volna
0.3
0.5
0.7
3.7
27.0
26.2
13.6
27.8
Radio Salam
1.8
1.5
0.4
2.7
43.7
15.7
12.0
21.6
Tenir Too
69.2
Tumar
Hit FM
0.3
Radio Shanson
El FM
0.4
0.3
1.1
0.2
0.6
30.8
4.1
37.6
16.2
20.7
21.4
2.4
27.9
22.3
15.0
31.4
4.2
21.1
28.0
7.0
39.7
2.0
59.1
9.7
8.2
20.5
0.4
116
Eho Moskvy
0.9
Yumor FM
1.0
1.9
Golos Rossii
1.8
26.3
25.4
4.0
39.7
3.2
29.6
22.2
7.9
35.4
4.7
12.0
25.2
15.3
42.8
Vesti FM
89.4
Manas Jangyrchy
10.6
100.0
Radio Rossii
56.6
43.4
Parlamentskoe
100.0
Tunku Beles
22.7
Radio Mayak
33.6
43.7
100.0
Kyrgyz Radiosu
89.4
Didar
58.0
Radio Royal
10.6
42.0
100.0
Zaman
25.1
Sayakat
61.5
13.4
100.0
Ala-Too
100.0
Retro FM
100.0
Refuse to answer
Don’t know
Total
0.6
0.6
37.5
33.8
15.9
12.8
6.2
2.5
9.3
34.0
15.7
32.2
0.9
0.7
3.6
42.6
15.6
10.6
25.1
0.1
0.1
117
Table 1. Radiostations auditory profile (continuation)
Policeman/Policewoman
Military
Housewife
Laborer/Unskilled worker
Unemployed
Pensioner
2.2
8.1
2.9
1.4
1.3
8.5
9.1
9.8
1.0
10.2
11.9
10.6
1.9
Azattyk
12.8
6.7
2.1
8.3
1.7
0.1
6.9
4.1
0.5
0.6
14.2
8.1
4.6
1.8
6.0
12.3
8.0
1.4
Almaz
10.1
6.5
1.2
6.4
2.4
9.8
1.3
0.7
17.2
6.8
8.7
1.9
7.4
13.5
4.5
1.6
Barakukh
57.7
3.7
11.3
7.5
10.0
Radio Burana
11.6
11.2
21.9
0.0
BBC
11.9
3.6
4.1
9.7
Vodii Sadosi
32.6
2.5
1.4
6.1
Gorod FM
7.1
25.8
Europa Plus
5.1
3.0
0.7
6.7
3.3
0.9
15.9
2.7
0.3
Birinchi radio
9.2
11.4
1.3
6.7
1.7
0.3
5.9
6.4
1.6
Kyrgyzstan obondoru
8.3
7.1
1.4
7.0
2.0
0.4
11.0
3.2
0.4
Love radio
3.3
3.4
2.1
5.4
5.3
0.1
15.8
1.3
Manas FM
2.1
1.1
1.1
20.2
1.8
31.1
2.8
1.2
16.3
4.4
1.8
7.0
1.7
11.7
5.5
0.3
Next
5.1
4.1
18.2
3.0
2.6
Radio LW
1.6
3.1
17.9
3.4
Radio OK
8.2
15.7
Radio Maks
2.4
6.8
9.2
6.5
3.7
Min Kyal FM
Radio Mir
Radio Record
9.7
2.6
0.7
4.1
0.8
0.7
1.7
27.5
16.7
6.7
1.8
13.3
10.5
11.1
2.1
5.0
9.8
9.6
2.3
18.8
9.3
4.6
2.5
4.8
7.9
5.8
0.2
3.0
12.1
28.4
4.8
0.0
0.4
15.7
9.9
10.5
1.8
6.7
11.0
4.4
0.9
0.9
5.7
8.5
7.4
3.0
3.8
14.1
9.0
2.9
0.3
16.2
9.9
6.5
1.8
5.2
10.8
7.5
1.1
1.4
20.0
6.7
14.5
2.0
7.7
10.2
0.4
0.2
3.5
6.7
8.9
2.0
6.3
9.6
1.5
0.0
0.3
15.6
6.1
3.7
1.5
6.0
11.0
5.3
1.7
0.5
19.1
4.0
12.3
0.8
7.7
7.1
3.5
0.0
10.8
12.4
19.2
1.8
4.2
11.0
6.0
0.0
16.9
7.0
12.2
0.0
5.5
15.2
6.1
8.8
0.0
9.0
5.5
20.7
9.6
12.7
17.6
26.5
12.7
2.7
10.7
1.4
13.5
0.1
12.0
0.8
3.9
1.9
5.8
Other
Teacher/Lecturer
4.6
Government worker
Student
6.7
Health worker
Director
2.3
Skilled worker/technician
Manager
2.0
Autoradio
Petty Trader
Businessman/woman
5.5
Radiostation
Agriculturalist (farmer)
Pastoralist (shepherd)
What is your main occupation?
2.9
37.2
16.2
6.1
1.7
3.7
3.2
1.8
1.3
8.7
17.5
21.9
5.4
22.0
0.0
0.0
118
Radio Sezim
7.3
Radio Tatina
7.3
13.4
14.4
8.3
31.2
4.2
3.5
2.7
20.2
8.4
10.1
20.2
20.6
1.3
6.9
2.0
13.9
1.4
12.3
2.6
0.1
13.4
8.7
11.1
1.8
3.4
9.8
0.6
21.1
5.5
1.1
2.0
7.4
10.7
20.7
9.5
9.2
Radiomost
3.0
1.4
Russkaya volna
3.5
3.2
0.6
5.6
14.5
3.8
2.9
7.7
Radio Salam
8.4
0.1
0.2
Tenir Too
21.2
Tumar
3.7
3.3
1.0
7.4
Hit FM
4.7
3.5
1.7
8.9
7.3
Radio Shanson
1.4
0.5
0.9
5.3
10.6
21.5
8.2
0.9
8.6
Eho Moskvy
2.1
1.0
Yumor FM
3.1
0.9
El FM
0.7
Golos Rossii
0.7
22.0
3.7
0.4
0.9
18.4
3.3
0.1
2.3
2.8
3.2
1.7
0.2
7.1
4.6
0.2
6.0
10.3
3.1
5.6
0.6
7.1
8.3
7.7
9.5
0.2
65.5
Radio Rossii
43.4
17.3
15.3
18.3
0.0
13.7
13.3
2.2
0.0
6.6
8.5
12.8
0.0
5.7
2.5
9.7
9.4
11.7
49.0
1.3
5.3
8.8
14.8
2.4
7.3
5.7
1.6
0.4
16.0
0.9
7.8
7.0
20.5
0.0
1.5
11.1
7.9
6.4
0.2
4.7
11.7
2.1
1.0
2.0
10.1
7.8
20.0
13.4
6.0
20.9
1.7
4.0
16.0
5.7
16.9
3.1
12.6
11.0
0.0
27.1
5.5
5.5
19.2
0.0
10.6
10.6
0.6
10.2
30.1
0.5
0.0
0.0
56.6
22.7
45.1
16.8
10.3
10.1
21.2
10.3
0.0
45.3
16.7
41.5
19.5
40.6
6.5
42.6
6.5
22.5
58.0
0.0
50.7
49.3
0.0
6.9
14.4
0.0
45.0
55.0
Retro FM
100.0
Refuse to answer
0.0
0.0
57.4
Ala-Too
0.0
0.0
60.5
44.6
Radio Royal
Sayakat
0.7
5.8
Radio Mayak
25.1
2.1
34.5
Tunku Beles
Zaman
0.0
4.1
54.9
Didar
0.0
14.6
Parlamentskoe
Kyrgyz Radiosu
5.5
14.9
48.7
Manas Jangyrchy
7.1
0.5
15.3
Vesti FM
5.5
0.0
0.0
12.8
16.6
70.6
0.0
Don’t know
7.7
3.7
0.6
8.0
2.2
0.4
5.2
3.3
11.9
5.2
5.6
0.4
6.8
5.6
33.0
0.4
Total
9.9
4.9
1.5
6.7
2.7
0.4
9.7
3.9
15.5
8.3
7.9
1.5
5.7
10.1
9.3
1.1
0.5
0.4
119
Таблица 1. Профайл аудитории радиостанций (завершение)
Total household income (enlarged)
Radiostation
No
income
Autoradio
Less
than 2
000
2 001-5
000
5 001-7
500
7 501-10
000
10 00112 500
12 501-15
000
15 001-20
000
20 001-30
000
Over 30
000
Refuse
to
answer
Don’t know
7.6
13.7
12.4
14.6
8.3
5.2
11.6
5.1
5.1
0.3
16.0
6.4
23.4
19.3
14.6
4.7
5.1
4.8
1.7
2.9
0.3
16.4
Almaz
8.8
19.5
13.9
19.3
5.0
6.2
7.8
3.4
3.8
Barakukh
3.7
28.5
19.0
27.6
21.2
22.7
15.3
26.9
4.4
BBC
4.2
18.6
15.9
29.0
2.8
5.4
5.5
Vodii Sadosi
6.9
34.7
22.9
14.9
2.2
4.7
1.5
Gorod FM
2.2
39.6
6.8
18.3
Azattyk
0.3
Radio Burana
12.4
7.2
23.4
1.7
4.3
1.6
2.8
11.1
9.3
3.3
29.8
Europa Plus
0.3
4.6
17.0
14.8
12.9
7.8
5.9
7.3
3.7
3.5
0.7
21.5
Birinchi radio
0.5
7.0
25.0
15.7
10.3
6.0
4.0
4.8
4.2
3.1
0.2
19.3
Kyrgyzstan obondoru
0.3
6.9
18.4
16.4
13.3
7.4
5.4
5.7
4.2
3.0
0.3
18.8
Love radio
0.8
2.3
9.2
10.9
16.7
9.7
3.8
10.9
7.5
5.4
0.7
22.2
1.6
7.1
7.9
6.1
8.0
11.8
5.1
12.0
0.7
1.2
38.4
6.0
16.9
17.7
13.9
6.3
4.9
7.9
2.8
1.8
0.4
20.9
3.5
18.1
6.3
3.2
10.8
5.6
2.0
1.3
3.0
Radio LW
34.0
19.1
9.3
6.7
2.2
Radio OK
12.2
Manas FM
Min Kyal FM
0.5
Next
Radio Maks
Radio Mir
3.0
5.8
16.9
8.2
9.9
5.0
11.1
7.9
9.5
2.6
14.9
6.3
8.7
28.4
4.6
12.8
11.8
11.4
10.0
13.4
12.8
11.3
7.8
Radio Record
17.0
8.7
24.0
15.9
Radio Sezim
8.6
18.1
5.9
Radio Tatina
Radiomost
4.5
Russkaya volna
Radio Salam
0.1
25.6
46.4
20.0
12.4
20.7
6.0
22.0
1.7
17.8
1.1
16.6
5.2
14.1
8.3
12.9
15.5
22.7
13.2
27.6
2.3
5.2
4.6
30.1
6.0
13.0
1.4
4.2
14.5
3.9
16.0
11.5
13.9
7.9
7.1
9.2
4.0
5.0
6.2
22.1
23.3
18.3
7.6
4.9
1.8
1.4
0.9
4.9
30.4
0.5
21.1
13.4
120
Tenir Too
11.6
38.0
27.7
6.0
16.7
Tumar
0.3
3.1
8.4
12.3
16.5
8.0
5.1
10.0
5.9
1.9
0.8
27.7
Hit FM
1.2
2.7
8.9
12.2
11.3
10.5
6.1
13.1
9.4
3.5
1.2
19.9
3.0
8.2
6.5
12.3
11.4
6.4
22.5
7.5
3.0
19.2
Radio Shanson
El FM
0.7
7.3
22.8
19.8
11.7
2.9
6.7
5.8
6.2
5.9
10.2
Eho Moskvy
1.1
2.0
13.5
14.5
15.0
12.4
10.5
9.4
1.9
2.9
16.8
Yumor FM
0.3
5.9
8.1
13.2
8.0
10.7
7.0
16.6
5.8
3.9
Golos Rossii
42.2
17.9
Vesti FM
10.6
48.7
Manas Jangyrchy
34.5
Radio Rossii
42.1
15.1
24.8
10.6
30.1
14.6
43.4
54.9
Tunku Beles
45.1
16.8
Radio Mayak
Kyrgyz Radiosu
45.7
Didar
43.7
45.3
10.1
37.6
16.7
42.0
29.0
Radio Royal
13.0
Sayakat
42.6
71.1
22.7
16.8
44.6
29.0
50.7
Zaman
20.0
65.5
Parlamentskoe
49.3
16.0
57.4
Ala-Too
100.0
Retro FM
42.6
Refuse to answer
15.9
33.8
18.7
12.8
8.7
22.0
10.3
8.5
12.9
6.3
3.7
2.5
0.4
6.9
18.8
16.3
13.4
7.5
5.2
6.3
3.4
2.8
Don’t know
Total
0.6
0.4
57.4
18.7
24.7
0.4
18.7
121
Таблица 2. Radiostations auditory profile in regions
Oblast
Gender
Bishkek city
Refuse
to
answer
Radiostation
Male
Female
18-24
25-34
35-44
45-54
55 +
Autoradio
52.6
47.4
30
14.3
15.8
27.1
12.9
Azattyk
35.1
64.9
29.8
26.8
20.5
12.2
10.7
42
58
20.1
28.4
33.6
14.5
3.4
BBC
32.2
67.8
40.7
24.5
20.4
14.3
Europa Plus
47.6
52.4
39.5
25.9
16.2
11.4
7
Birinchi radio
59.2
40.8
17.9
21.4
25.4
23.7
11.6
Kyrgyzstan obondoru
44.5
55.5
33
23
23.6
14.4
6
Love radio
55.1
44.9
40.6
32
19.2
7
1.3
Manas FM
37.4
62.6
41
16.9
31.9
7.6
2.6
Min Kyal FM
44
56
34.5
25.8
28.4
8.3
3
Radio OK
30
70
51.1
30
18.9
Radio Maks
36.3
63.7
36.2
26.8
23.5
13.5
Radio Mir
59.3
40.7
13.7
14.3
32.6
10.3
Radio Record
30.7
69.3
53.5
46.5
71
29
28.3
46.5
15.5
9.8
Russkaya volna
42.9
57.1
33.8
20.3
17.9
17.7
10.3
Tumar
43.7
56.3
38.1
27.6
26.7
6.4
1.2
Hit FM
52.7
47.3
41.6
29.7
19.2
6.8
2.6
Radio Shanson
50.3
49.7
16.8
23.5
17
25.3
17.3
El FM
72.6
27.4
21.2
72.9
5.9
Eho Moskvy
41.4
58.6
16.5
18.6
13.5
24.1
27.3
Yumor FM
52.4
47.6
30.3
28.7
14.7
16.6
9.8
Golos Rossii
33.6
66.4
19.6
9.9
19.4
12.2
38.9
Vesti FM
38.2
61.8
100
Manas Jangyrchy
100
Radio Rossii
22.8
77.2
43.4
56.6
Parlamentskoe
45.1
54.9
Tunku Beles
100
Almaz
Radio Sezim
Ala-Too
29.1
100
45.1
54.9
100
55
45
Don’t know
27.6
72.4
Autoradio
48.3
51.7
Azattyk
28.9
71.1
Almaz
Os h city
Age
45
55
10.1
46.8
43
35.9
14.8
34.4
14.9
49.1
14.5
12.8
14.1
9.5
19.8
8
5.5
51
49
25.4
41.3
BBC
61.9
38.1
63.7
12.1
Europa Plus
46.4
53.6
23.6
39.1
10.4
20.9
6
Birinchi radio
75.6
24.4
39.3
21.7
14.7
14.6
9.7
47
53
36
25.1
14.9
19.1
4.9
6
5
Kyrgyzstan obondoru
Love radio
100
24.2
100
Min Kyal FM
51.9
48.1
61.1
21.3
6.6
Russkaya volna
32.6
67.4
29
58.7
12.3
Tumar
33.2
66.8
65.9
30
Radio Shanson
100
El FM
57.2
Don’t know
4.1
100
42.8
100
33.7
34
27
45.3
5.3
54.7
122
Vodii Sadosi
69.9
100
Zaman
100
Refuse to answer
Chuy oblast
50.3
31.2
18.5
100
100
48
52
Autoradio
76.5
23.5
29.7
18.9
32.8
14.8
3.7
Azattyk
58.7
41.3
18.8
7.5
15.9
38.9
18.9
Almaz
30.9
69.1
41.1
7.9
21.1
22.5
7.4
BBC
76.3
23.7
10.2
10.6
28
32.6
18.5
Europa Plus
63.2
36.8
43.6
26.1
20.6
6.8
2.9
Birinchi radio
100
68
32
13.8
26.7
22.2
18.8
18.5
Kyrgyzstan obondoru
57.7
42.3
39.3
20.1
18.2
10.7
11.6
Love radio
45.3
54.7
54.3
25.9
14.6
3.1
2
Manas FM
81.6
18.4
52.6
30.7
16.7
Min Kyal FM
60.2
39.8
53.3
20.9
17.3
Next
100
100
Radio OK
100
100
Radio Maks
30.6
69.4
Radio Mir
55.1
44.9
Radio Record
100
69.4
8.5
19.9
10.6
30.6
21
34.5
13.9
100
Radio Sezim
100
Russkaya volna
54.1
45.9
39.6
17.3
23.2
7
13
Tumar
53.9
46.1
45.7
20.4
16.9
5.5
11.6
14.3
Hit FM
100
56
44
56.9
23
3.1
2.7
Radio Shanson
50.5
49.5
39.6
27.9
6.8
25.6
El FM
55.2
44.8
27.1
55.2
17.7
Eho Moskvy
78
22
26.5
10
26.5
17.7
19.3
Yumor FM
61
39
31.4
14.9
43.8
8.4
1.5
Golos Rossii
Vesti FM
100
100
100
Tunku Beles
100
100
100
Don’t know
34.4
65.6
16.1
2.9
23.3
Gorod FM
86.9
13.1
32.6
9
58.5
Radio Burana
16.8
83.2
12.8
13.6
39.7
56
44
37.2
46.9
10.6
5.2
54.7
45.3
Radio Tatina
Radio Mayak
100
Azattyk
47.6
52.4
8.2
28.4
BBC
67.4
32.6
18.2
22.8
Europa Plus
53.8
46.2
25
54
Birinchi radio
40.7
59.3
46.9
44
56
11.2
35.3
Love radio
86.6
13.4
35.5
64.5
Next
41.7
58.3
39
33.2
Russkaya volna
53.3
46.7
8.1
67.5
Don’t know
79.1
20.9
79.1
Kyrgyzstan obondoru
Talas oblast
30.1
Tenir Too
Barakukh
Radiomost
21.8
57.8
6.1
21.5
19.3
26.3
32.6
6.6
4.6
20
5.5
11.9
15.7
20.4
17.6
13
2.5
11.4
8
6.5
1.9
7.1
15.8
1.5
15.8
5.1
9.7
100
47.5
52.5
27.8
0.8
100
24.5
56.4
Sayakat
100
100
Retro FM
100
100
8.8
3.9
3.5
3
123
Azattyk
37.6
Issykkul oblast
BBC
26.1
37.3
27.6
Birinchi radio
16.4
83.6
30.5
36.4
Kyrgyzstan obondoru
30.6
69.4
28
30.8
63
37
Radio LW
40.6
59.4
45.6
Russkaya volna
33.4
66.6
25.2
32
68
26.9
57.7
42.3
Azattyk
51.5
Almaz
Manas FM
14.7
14.7
12.6
44.2
48.3
13.1
15.7
63
10.1
13.5
19.6
11
14.5
37
8.5
8.5
7.7
11
31.2
16.6
31.4
8.6
16.5
23.2
24.6
20.8
48.5
16.9
27.4
49.9
50.1
38
55
BBC
64.5
35.5
20.8
26.6
10.4
36.7
Birinchi radio
76.2
23.8
22.1
22.9
31.2
23.8
Min Kyal FM
45.3
54.7
24
24
22.2
18.5
11.4
Radio Salam
41.2
58.8
22.4
29.7
20.9
15.3
11.6
100
El FM
Don’t know
29.7
11.9
32.6
Tenir Too
Batken oblast
55.8
51.7
Don’t know
31.4
100
21.1
19.9
14.7
7
100
5.5
100
23
77
Vodii Sadosi
56.6
43.4
Barakukh
67.9
32.1
Radio Royal
50.7
49.3
Autoradio
66.6
33.4
19.3
12.6
49.2
5.7
7.6
Azattyk
67.7
32.3
25.2
23.9
15.8
17.7
17.5
Almaz
66.7
33.3
11
14.7
21
20.8
32.6
BBC
72.5
27.5
50.8
15
18.4
15.8
Europa Plus
45.3
54.7
20.2
8.6
15.4
2.7
Birinchi radio
69.9
30.1
4
25.8
27.3
42.8
56
44
39.2
20
16.7
14.8
9
Min Kyal FM
63.5
36.5
35.5
34.3
13.8
7.9
Radio Record
100
Russkaya volna
14.3
85.7
74.2
Tumar
37.3
62.7
72
El FM
69.1
30.9
49.9
Don’t know
Kyrgyzstan obondoru
Jalalabad oblast
31.9
100
Europa Plus
Tumar
Manas FM
100
72.1
5.3
17.9
4.8
100
100
53.1
100
8.5
25.8
12.7
9.9
5.4
24.1
8.7
8.8
8.5
63.3
23
36.3
14.8
18
8
46
54
20.5
33.3
9.6
23.2
13.5
Refuse to answer
56
44
44
56
100
58
Autoradio
100
Azattyk
54.1
Almaz
Радио BBC
0.3
100
36.7
Didar
5.6
100
Vodii Sadosi
Barakukh
Osh oblast
62.4
100
42
42
58
16
40
22.1
21.9
45.9
28.1
19.9
18.7
21.9
11.4
40.7
59.3
51.7
13.6
34.7
63.3
36.7
22.8
14.6
27.8
34.8
Europa Plus
70.1
29.9
50
30.9
11.7
7.4
Birinchi radio
65.9
34.1
39.4
32.2
12.3
10.1
6
Kyrgyzstan obondoru
62.4
37.6
41.2
21.2
17.3
12.9
7.4
Manas FM
100
Min Kyal FM
32.8
15.6
2.7
100
67.2
23
22.4
36.4
124
Russkaya volna
92.3
7.7
Tumar
21
79
58.3
8.5
12.2
21
El FM
51.4
48.6
29
28.6
22.6
9.3
73.4
28.9
20.6
Don’t know
100
Vodii Sadosi
26.6
Zaman
100
Naryn oblast
Barakukh
100
33.8
10.5
66.2
27.2
11.3
12
14.4
67.4
18.1
100
100
Autoradio
32.6
67.4
52
43.5
Azattyk
55.8
44.2
26
16.9
23.2
12.2
Almaz
38.8
61.2
46.5
26.2
12.4
6.2
BBC
35.1
64.9
45.9
Europa Plus
24.7
75.3
27.2
34.1
20
6.3
12.3
Birinchi radio
58.5
41.5
31
7.2
15.4
21.8
24.7
Kyrgyzstan obondoru
58.9
41.1
17.7
28.3
8.1
28.8
17
56
44
44
56
Russkaya volna
Don’t know
Vodii Sadosi
27.4
21.7
8.6
26.8
100
100
100
100
Gorod FM
100
Tenir Too
43.4
56.6
80.5
19.5
54
46
33.4
21.2
Kyrgyz Radiosu
4.6
100
24.8
20.6
125
Table 2. Radiostations auditory profile in regions (continuation)
Azattyk
3.7
25.6
11.6
14.5
43.9
Almaz
2.4
9.7
37.2
10.9
39.9
23.6
13.8
8.1
54.5
0.6
1.7
17.2
18.9
24
37.1
0.4
Birinchi radio
1.4
2.9
22.4
17.4
10.4
44.1
1.4
Kyrgyzstan obondoru
0.3
2.5
22
19.3
22.3
33.3
0.2
Love radio
1.3
0.9
14.7
20.9
22.7
39.6
20
13.8
38.8
27.3
2.3
23.8
19.5
30.8
23.3
Min Kyal FM
Radio OK
18.9
Radio Maks
Radio Mir
Bishkek city
0.6
Europa Plus
Manas FM
4.4
Radio Record
34.7
18.1
22
54
14.8
36.7
48.5
10
39.8
38
Radio Sezim
9.7
Russkaya volna
1.1
11.2
24.2
19.3
43.9
Tumar
2.4
19.7
18.8
31.3
27.7
Hit FM
1.7
18.9
18.4
20.4
40.1
8.2
50.6
14.2
27
El FM
46.7
14.8
1.5
19.2
23.5
0.8
22.1
Eho Moskvy
1.5
Yumor FM
Golos Rossii
6
Vesti FM
50.5
0.4
0.5
38.5
5
49.3
21.4
9.9
45.1
19.4
19.6
55
0.8
100
Radio Rossii
56.6
43.4
Parlamentskoe
100
Tunku Beles
34.2
65.8
Ala-Too
100
3.8
4.8
17.9
11.6
61.8
Autoradio
15
28
11.2
Azattyk
1.4
52.2
8.6
25.7
12.1
Almaz
4.7
45.9
7.6
18.2
21.4
49.4
10.3
32.1
BBC
Europa Plus
1.5
100
Manas Jangyrchy
Don’t know
0.3
81.1
17.2
Radio Shanson
Don’t know
45
Some primary
14.3
No formal
education
24.8
Refuse to answer
Some higher
education
14.9
BBC
Osh city
Higher education
Specialized
secondary
education
0.9
Radiostation
Completed
Primary
Autoradio
Oblast
Completed
Secondary
Some Secondary
What level of education have you reached?
37
8.8
2.2
8.2
9
37.8
6.2
15.4
29.4
Birinchi radio
1.4
50.9
9.3
23.8
14.6
Kyrgyzstan obondoru
2.8
41.4
9.7
13
26.6
6.5
Min Kyal FM
6.5
45.3
22.4
14
11.9
Russkaya volna
9.5
25.2
29
26.5
9.7
Tumar
13.2
26.7
32.7
27.3
El FM
6.9
37.2
16.1
33.5
2.2
2.1
4.1
126
Don’t know
Vodii Sadosi
4.5
Zaman
Refuse to answer
Autoradio
1.5
Azattyk
Almaz
48.7
62.8
19.1
50
50
7.2
52
48
51.9
22.4
3
10.2
1.2
46.8
37.5
1.3
13.2
5
70.6
18.5
5.9
46.6
44.6
8.9
3.8
58.4
21.5
Europa Plus
0.6
Birinchi radio
2.9
4.7
37.1
17.7
Kyrgyzstan obondoru
1.6
11.2
53.8
17.7
1.5
13.4
Love radio
1.4
4.3
58
19.9
6.5
9.9
5.9
8.3
17.7
2.2
17.8
2.1
Manas FM
Min Kyal FM
68.1
2.9
12.8
Radio OK
48.4
13.8
3.9
10.6
1.1
37.5
74.6
0.8
25.4
Radio Maks
5.4
49
40.4
Radio Mir
5.2
6.9
56.3
29.2
7.5
22.3
Radio Record
100
Radio Sezim
55.5
22.3
8.1
44.8
31.3
3.9
9.5
7.4
60.3
16.2
0.6
15.5
4.8
47.6
32.3
2.1
12.1
15.5
39.3
30.7
4.4
8.8
70.7
2.7
47.8
31.8
1.1
9.6
3.5
9.4
49.9
25.8
2.8
9.5
2.6
54.1
45.9
Russkaya volna
2.1
Tumar
Hit FM
1
Radio Shanson
El FM
Eho Moskvy
3.5
Yumor FM
Golos Rossii
Vesti FM
Tunku Beles
Don’t know
0.2
10
20.5
50
50
29.7
30.8
8.2
4.5
60.7
10.3
12.2
16.8
9.2
2.1
23.8
0.6
100
5
21.7
Gorod FM
Radio Burana
2.1
65.8
17.3
Radio Tatina
17.1
32.2
26.3
3.5
Radio Mayak
100
Autoradio
51.9
18.3
6.4
23.5
2.4
30.6
1.2
49.1
13
Azattyk
Talas oblast
25.3
6.4
10.9
BBC
Chuy oblast
25.9
38.9
24.3
BBC
2.6
31.4
6.5
Europa Plus
52.2
32.6
4.6
10.6
0.8
26.2
Birinchi radio
6.3
40.7
20
Kyrgyzstan obondoru
3.6
45.8
22.5
Love radio
53.3
46.7
Min Kyal FM
55.4
16.3
Next
49.5
21
4.8
23.2
Radio Maks
100
3
11.6
Russkaya volna
0.7
50.1
34.6
Don’t know
2.5
29.1
10.5
Barakukh
33.1
Radiomost
26.3
Sayakat
100
33
1.1
28.3
1.6
57.9
66.9
48.8
6.8
18.1
127
Autoradio
34.9
9.6
13.4
17.1
1.2
30.8
11.5
16.5
17.6
9.2
50.7
8
6.1
32.9
2.3
52.6
9.7
6.9
23.5
0.9
50
18.5
4.2
24.6
13.2
4.7
47.9
22.6
39
13.9
40.7
10.6
42.3
21.2
11.2
19.9
Almaz
32.9
34
11.6
21.5
BBC
39.6
15.6
Azattyk
Issykkul oblast
BBC
Europa Plus
1.1
54.2
11.5
25.1
0.8
5.5
48.6
0.4
4.6
1
Russkaya volna
Tumar
Don’t know
Azattyk
1
1.4
Birinchi radio
1.3
31.5
30.7
26.9
24.9
1.4
4.7
20.1
20.3
20.4
40
28.3
1.9
0.3
2.7
2.1
0.8
42.7
15.3
0.9
1.3
43.7
17.7
12.6
21.1
1.3
0.5
0.7
Radio Salam
0.5
2
43.9
15.9
12.4
21.2
1.9
1.6
0.6
42
50
50
Don’t know
45.4
26.9
Vodii Sadosi
60.8
Barakukh
67.9
Radio Royal
100
Autoradio
Azattyk
Jalalabad oblast
1.8
Min Kyal FM
El FM
1.1
12.8
32.1
4.1
39.8
18.4
5.1
37.7
65.8
7.5
5.5
13.8
66.3
8.5
5.5
19.7
BBC
59.6
10.7
6.4
23.3
13.8
10.1
Europa Plus
3.4
58.3
14.5
Birinchi radio
27.9
37.3
9.9
2.4
64.1
11.2
Kyrgyzstan obondoru
0.6
Manas FM
8.6
12.4
65.9
11.5
5.5
17
Russkaya volna
43.1
13.6
36.1
7.2
2
Tumar
4.1
62
19
12.9
El FM
2.4
73.3
7.9
7.9
4
68.1
Refuse to answer
Barakukh
Didar
56
24.8
53.6
46.4
58
42
Autoradio
12.8
2.8
19.1
20.2
3.4
32.1
55.4
13
5.6
18.9
Almaz
9.2
82
1.9
6.9
11.4
63.1
8.8
52.8
9.1
11.2
14.4
2.5
55.4
5.5
14.5
22
4.2
50.3
8.5
11.6
19
9.2
12.6
10.8
Kyrgyzstan obondoru
0.6
Manas FM
100
Min Kyal FM
64.2
0.6
1.6
44.3
Birinchi radio
0.2
8.4
4.2
Europa Plus
2.6
27.9
Azattyk
BBC
1
50
Min Kyal FM
82.8
0.3
22.3
50
Vodii Sadosi
27.8
26.4
Almaz
Don’t know
Osh oblast
11.6
1.3
Manas FM
Radio LW
20.3
21.3
Birinchi radio
Kyrgyzstan obondoru
35.2
2.9
16.6
12.5
2.3
3.6
3.2
128
Russkaya volna
40.6
Radio Salam
Tumar
El FM
Don’t know
Vodii Sadosi
Zaman
50
68.3
2.7
7.9
21.1
0.4
53.9
13
9
23.7
37.8
62.2
77.2
2.5
1.6
11
63.2
7.9
1.1
28.9
Barakukh
100
Autoradio
69.8
5.6
56.9
7.1
5.7
29.1
56.6
3.7
15.5
24.2
56.8
3.6
71.9
5
55.1
15.5
51.2
9.5
Azattyk
0.9
Almaz
BBC
Naryn oblast
59.4
50
3.6
Europa Plus
Birinchi radio
Kyrgyzstan obondoru
Russkaya volna
2.4
78
4.5
2.1
24.5
0.3
36
5.6
17.6
9.6
29.2
27
0.5
22
Don’t know
29.9
Tenir Too
72.2
27.8
Kyrgyz Radiosu
89.4
10.6
70.1
129
Table 2. Radiostations auditory profile (continuation)
Bishkek city
BBC
10.2
13.1
5
6.7
13.1
16.3
2.6
3.1
22.3
Europa Plus
1.1
5.2
7.3
Birinchi radio
5.3
5.3
8.1
Kyrgyzstan obondoru
3.1
7.6
5.6
Love radio
3.5
3.5
Manas FM
1.3
18.8
3
9.3
Min Kyal FM
Radio OK
24
4.2
17.9
7.3
21.7
3.5
8.5
21.1
1.7
2.2
36.2
3.3
1.4
4.9
28
2.2
0.6
4
13.3
23.4
8.8
2.5
3
5.1
4.4
2.4
1.8
14.8
29.6
1
0.3
0.3
0.7
18.9
Radio Maks
Radio Mir
2.1
1
3.6
Radio Record
Radio Sezim
8.9
5.7
3.3
16.7
6.9
27.2
5.1
9.7
17.9
0.5
9.8
2.7
15.9
18.4
3.9
0.6
Tumar
0.6
8.9
0.6
32.8
4.9
0.6
Hit FM
2.4
6.8
10
1.4
23.3
3.9
Radio Shanson
1.2
1.8
14.6
3.2
3.3
4.5
52.6
12.7
0.7
9.7
6.6
18.3
0
2.7
8.5
10.1
2.6
15.7
2.4
7.2
3.8
12.1
4.4
12.4
4.6
16
1.8
7.8
7
5.7
0.5
2
10.1
12.6
5.9
2
4.5
11.6
7.3
14.3
6.7
9.3
3.5
6.4
7.5
7.4
2
16.7
6.3
17
3.1
10.4
7
0.6
0
4.2
8
10.5
2.4
4.5
5.5
1.8
0
14.8
7.2
6.7
2.3
8.5
7.1
3.8
1.8
13.2
5.5
17.5
6.8
5.1
8.9
4.6
24.2
10.7
4.3
24.9
9.1
21.5
30
19.2
0.4
Other
3.4
Pensioner
2.1
51.1
Russkaya volna
El FM
18
19.8
13.4
Unemployed
9.4
1.8
Government worker
6.2
1.9
11.1
Health worker
4.5
Almaz
2.9
Skilled worker/technician
Azattyk
12.7
Laborer/Unskilled worker
4.6
Housewife
8.8
Military
4.5
Policeman/Policewoman
3.4
Teacher/Lecturer
Director
Autoradio
Radiostation
Student
Manager
Petty trader
Businessman/woman
Область
What is your main occupation?
0
0
26.8
0
0
34.1
9.4
0
7.6
4.9
15
1.5
6.7
6.3
15.8
0
14.9
7.2
11.6
1.8
7.8
6.8
0.4
0.7
12.5
3.7
18.6
3.4
6.4
5.1
1.9
0.6
13.2
4.4
18.6
0.9
9.5
3.3
20.9
0
10.8
18.2
Eho Moskvy
1.6
6.6
6.8
2.4
12.5
2.9
20.9
Yumor FM
7.3
11.2
12.9
5.4
14.8
1.6
19
5.7
0.6
0
17
4.2
23.9
1.2
4.1
8.5
14.4
0
130
Golos Rossii
9.9
12.2
19.6
Vesti FM
19.4
61.8
Manas Jangyrchy
65.5
Radio Rossii
43.4
45.1
34.2
Autoradio
8.8
Azattyk
Almaz
9
2.2
2.2
11
10.2
2
26.9
2.3
1.3
10.7
1
BBC
6.6
1.6
26
Europa Plus
7
1.2
4.1
0.8
Birinchi radio
Kyrgyzstan obondoru
Min Kyal FM
Russkaya volna
7.3
Tumar
El FM
1.9
15.5
2.4
10.7
20.9
19.2
8.6
22.7
16.4
0
0.6
1
17.7
6.8
25.4
17.5
3.1
20.7
12.4
9
4.7
49.4
25.3
5.3
10.9
21.6
23.3
18.9
4
9.3
6.1
1.4
6.1
9.9
13.9
2.9
3.5
8.2
0.9
6.9
23.8
7
4.8
3.6
12.7
1.4
4.3
16
2.3
2.5
9.7
4
4.8
4.9
6.9
5.5
1.2
5.1
21
0
4.6
5.5
2
11.2
5.9
9.5
5.5
15.9
18.9
Zaman
20.1
10.7
9.7
11.5
3.7
11.6
31.4
11.9
21.6
5.3
21.8
1.5
0
6.6
25.6
17.4
0
46.5
11.7
29.1
15.8
55
5.8
20.8
11.4
13.1
Don’t know
Vodii Sadosi
1.5
3
13.8
1.5
25.9
20
28.8
22
11.7
15.4
50
19.9
Chuy oblast
7.3
Azattyk
2.1
Almaz
2.5
BBC
Europa Plus
0.5
Birinchi radio
Kyrgyzstan obondoru
0.9
5.1
0
7.5
3.8
8.1
5.4
5.9
12.2
4.1
10.3
5.6
30.4
16.1
8.9
8.5
7.3
14.5
2.8
14.7
8.8
7.7
6.2
18.9
6.6
12.1
8.4
18.6
22.1
2.7
24
8.1
16.3
16.8
7.1
1.3
19.4
17.8
9.7
1.4
17
3
16.7
1.7
15.5
12.7
9.1
20.1
0.5
0
4
9.1
5
7.1
0.8
0.3
4.6
0
100
27.2
0.4
0
23
7.4
5.2
13.8
10.9
26.4
1.2
8.8
50
5.3
14.2
2.1
1.3
19
Refuse to answer
Autoradio
0
0
65.8
45
1.8
0
0
56.6
Tunku Beles
Don’t know
24.6
0
54.9
Ala-Too
7.1
34.5
Parlamentskoe
Osh city
7.1
38.2
0.9
1.5
1.9
26.2
131
Love radio
6.1
Manas FM
18.4
Min Kyal FM
8.6
0.6
1.2
32.4
2
2
1.1
16.2
25.4
Radio Maks
7.5
4.8
0.5
3.1
4.8
14.3
45.2
18.2
14.9
20.3
16.6
8.3
54.9
12.4
3.6
21.3
7.8
29.5
0
11.1
5.2
7.5
18.8
37.9
71.6
Radio Sezim
33.2
22.3
22.3
5.4
13.9
0
28.4
0
22.3
0
1
7.5
3.4
1.2
20.6
16.3
5.2
1.3
6.9
12
11.8
12.5
Tumar
1.7
6.8
1.7
5.5
2.2
24.7
13.7
9.8
1.4
4.8
10.8
5.5
11.4
Hit FM
0.5
13.4
1.4
8.7
1.3
18.4
4.6
7
0.4
8.6
4.7
1.4
29.6
19.7
10
10.1
0.9
3.4
16.6
19.3
Radio Shanson
11.2
El FM
34.7
Eho Moskvy
Yumor FM
6
2.3
0.3
1
74.6
Radio Record
Russkaya volna
1.7
27.1
3.1
0.8
5.6
17.7
4.2
3.3
23.4
18.6
1.8
18.2
17.9
12.2
Golos Rossii
45.9
Don’t know
50
1.7
Gorod FM
25.2
1.4
8.7
12.3
Radio Tatina
4.2
3.5
3
29.5
Autoradio
2.7
8.4
10.1
44.6
10.1
5.8
20.7
0.5
1.2
12.4
10.8
14.6
4.7
3.7
2.1
6.5
22.8
13.3
Europa Plus
21.8
Birinchi radio
5
12.2
0.8
3
3.3
0.6
5.6
3.3
2
1.9
19.1
3.6
3.1
0.6
7.2
Kyrgyzstan obondoru
18.1
Next
10.6
Radio Maks
0.8
11.7
15.8
23.5
1.6
17
0
0
0
1.3
16.3
20.2
12.7
12.8
50
1.5
7.6
6.1
BBC
1.1
19
Radio Mayak
10.5
50
9
Radio Burana
Azattyk
1.5
50
Tunku Beles
8.7
7.2
20.5
54.1
Vesti FM
Talas oblast
10.5
5.9
Radio OK
Radio Mir
6
17.3
2.9
37.6
62.5
21.5
0
7.8
24.8
8.3
15.3
18.3
0
45.3
0
14.4
8.2
20.8
8.2
8.7
11.4
21.3
13
13
13.1
18.2
12
9.3
3.4
12.8
6
2.8
19
2.2
2.8
14
7.2
25.2
12.5
1.1
5.7
2.5
8.2
7.4
10.3
20.8
16.4
4.7
8.8
0.9
9.1
8.4
4.1
10.8
17.4
65.3
34.7
132
Russkaya volna
22.3
5.1
7.7
1.5
Don’t know
2
9
7.2
2.3
15.5
4.1
65.8
Barakukh
Radiomost
20.2
20.6
1.3
6.9
Sayakat
Azattyk
20.4
8.8
9.6
7.5
0.7
12.9
Issykkul oblast
BBC
14
2.3
0.3
17.3
30.8
Europa Plus
7.6
Birinchi radio
0.5
Manas FM
Radio LW
1.4
13.7
13.3
29.1
66.9
33.1
2.2
5.6
1.3
9
10.2
5.6
3.5
23.6
2.6
0.9
Tumar
16
1
17.3
4.7
4.3
5
5.6
4.8
1.2
11.5
11.5
2
17.4
11
12.6
25.1
17.6
3.7
8.3
5.8
3.3
8.1
1.9
13.4
20.8
4.7
12.6
4.4
8.7
3.6
9.4
Azattyk
4.5
10.4
1
15.8
Almaz
7.7
3.5
7.7
12.1
15.1
12.1
3.6
13.5
4.7
7.7
2.9
3
11.8
1.3
Kyrgyzstan obondoru
8.3
9.8
24.9
44.2
0
14.4
6.5
16.5
1.8
12.3
17.1
47.9
14.7
12
25.1
31.5
Don’t know
Birinchi radio
4.2
4.4
25.1
0.4
19
14.4
2.6
5.8
1.8
10.2
10.6
4.7
2.4
18.1
1.9
4.6
0
11.9
5.1
26.5
11.2
8.7
14.6
12.9
8.2
6.7
12.2
11.5
24.2
6
7.2
1
11.9
4.9
12.3
8.3
6.5
1.8
2.1
4.4
4.8
28.1
3.4
2.1
12.1
2.6
5.1
21
23.4
45.6
14.5
24.3
25.8
21.8
9.6
16.5
5.8
17.2
Min Kyal FM
3.4
8.7
0.3
4
12.5
0.5
15.7
4.7
0.5
1.8
9.6
11
4.7
22.5
Radio Salam
3
8
0.2
3.5
10.2
0.6
21
5.7
0.8
2.1
10
9.8
4.7
20.3
El FM
50
50
Don’t know
Vodii Sadosi
54.6
16.3
31.4
10.1
8.9
20.5
100
Radio Royal
Autoradio
Azattyk
45.4
12.8
Barakukh
Jalalab
ad
oblast
4.5
42.6
68.5
Russkaya volna
BBC
13.9
21.7
5.1
57.4
Autoradio
Kyrgyzstan obondoru
2
1.5
0.4
8.7
0.3
2.4
4.9
0.9
13.7
19.2
7.2
14
2.7
0.2
50.7
49.3
0
24
11.5
4.1
34.1
1.4
14.6
7.3
28.3
133
Almaz
2.8
BBC
Europa Plus
6.9
Birinchi radio
7.2
2.6
5.2
0.2
Kyrgyzstan obondoru
0.2
Manas FM
8.9
5
8.9
4.6
17.3
4.4
1.1
22.9
6.6
8.8
3.2
10.6
3.1
18.6
4.3
0.6
6.9
3.6
2.1
0.2
3.5
5.4
2.9
0.2
25
11.8
3
1.4
4.2
1.1
18.9
6.6
4.5
24.8
6.5
38.1
50
Russkaya volna
12.1
Tumar
5
El FM
2.8
Don’t know
Vodii Sadosi
5.9
4.7
10.7
2.3
34.2
4.8
4
11.1
1.7
15.4
9.6
5
5.9
17.2
26.4
4
3.5
38
19.5
1.5
2.4
19.1
9.3
46.6
4
9.2
2.5
16.4
9.1
12.6
5.7
43.5
11.8
4.4
26.2
16.9
5.1
36.3
5
7.2
0.9
3.3
46.4
10.1
2.6
26.2
14.1
1.6
36.6
12.2
5.4
22.1
8.1
8.6
16
56
0
22.5
Autoradio
9.5
12.5
Azattyk
1.1
5.9
5
10.8
1.9
6.9
4.3
0.9
2.1
7.6
11.7
6.3
6.8
1.7
0.2
11.4
3.7
23.7
Birinchi radio
1.9
13.3
7.1
4.7
Kyrgyzstan obondoru
3.4
6.6
8.5
4.6
1.1
2.6
20.2
5.3
8.4
0.7
14.7
2.5
2
8.2
9.3
6
58
1.2
14.6
5.2
46.9
37.4
9.2
1.8
65.7
36.1
18.2
27.1
19.3
0.2
19.8
1.6
17.6
3
24.5
2.3
13.7
5.4
28.6
Manas FM
Min Kyal FM
100
0.3
4.5
5.2
2.5
0.3
1.5
Russkaya volna
9.7
6.1
El FM
2.3
9.9
Barakukh
4.1
3
5.9
1.2
4.3
3.4
2.9
1.1
3.7
6.7
7.4
6.1
22.7
5.8
0.2
6.7
14.7
9.8
3
45.9
0.4
46.7
0.9
10.3
59.6
92.3
30.4
Don’t know
Zaman
2.2
7.7
Tumar
Vodii Sadosi
0
7.3
7.3
5.3
0
1.2
14.5
Europa Plus
0
53.6
19.5
BBC
0
24.8
Barakukh
Almaz
37.7
8.6
11.3
1.1
Refuse to answer
Didar
7.3
50
Min Kyal FM
Osh oblast
21.5
2.9
4.5
7.9
24.1
3.4
38.2
37.8
16.3
6
62.2
45.4
100
134
Autoradio
2.4
12.4
2.3
13.3
45.8
15
0
Azattyk
3.7
6.4
2.5
7.9
2.2
13.5
3.5
1.1
6.3
24.7
16.8
11.6
Almaz
0.6
5.3
1.8
19.3
3.9
6.4
3.4
1.9
2.7
32.6
7.4
7.2
13.9
4.1
Naryn oblast
BBC
8.8
8.9
Europa Plus
7.7
4.3
Birinchi radio
3.8
4
Kyrgyzstan obondoru
3.1
4.2
13.2
14.4
30.9
23.2
4.7
11.2
3.5
10
4.4
2.1
42.5
14.2
0
2.8
3.7
6
8.2
3
12.7
33.2
16.2
6.3
2.9
4.4
17
1.8
1.8
5.1
14.8
20.2
11.5
Russkaya volna
Don’t know
Vodii Sadosi
7.5
44
39.3
16.7
70.1
54.1
Tenir Too
10.8
15.6
Kyrgyz Radiosu
21.2
10.3
17
16.7
0
29.9
0
45.9
0
56.6
0
41.5
10.3
135
Table 2. Radiostations auditory profile in regions (end)
1.9
4.9
11.1
7.9
5.9
Azattyk
0.6
7.9
20.5
Don’t know
Refuse to answer
6.7
7
0.6
25.6
2.5
29.4
7.1
14.9
12.9
1.8
12
13.1
2.2
3.4
Almaz
1.4
5.7
12.1
8.4
11.7
22.6
11.9
6.5
BBC
4.3
16.7
27.6
4.9
10.3
5.8
20
5.3
1.6
27.8
1.4
29.4
0.6
1.3
Kyrgyzstan obondoru
Love radio
1.3
4.1
9.4
8.1
14.7
7.5
12.6
7.1
9.3
2.1
19.7
6.6
9
10.6
1.3
4.9
9
9.4
11.8
7.2
14.2
9.3
2.1
1.1
29.6
1.4
1.7
8.7
13
12.6
5.8
13.9
10.2
3.9
1.2
26.2
5.9
7.9
6.4
8
11
6
14.2
0.9
1.5
38.3
3.5
8
10.1
11.3
8.8
18.6
7.4
1.1
1.3
29.1
7
12.4
6
14.3
7.3
16
9.1
6.5
3.5
14.4
13
10.6
11.2
9.4
7.8
34.1
27.5
Manas FM
Min Kyal FM
10.4
0.8
Radio OK
29.1
Radio Maks
Radio Mir
19.8
11.9
Birinchi radio
4.8
Radio Record
14.8
Radio Sezim
11.4
30
27
22
20.1
10.8
14.8
18.9
2.5
18.9
1.5
20.8
8.8
23.9
9.8
Russkaya volna
1.2
5.3
7.1
10.2
7.8
8.6
15.4
6.7
8.1
0.9
28.7
Tumar
0.4
1.9
4.2
13.5
10.5
5.1
15.9
9.1
1.4
1.6
36.5
1.4
3.6
9
7.9
13.7
6.8
16
13.4
3.8
1.7
0.9
6.7
10.9
10.3
7.7
29.4
10.4
4.1
4.1
10.4
22
10.8
46.7
Hit FM
0.8
Radio Shanson
El FM
Eho Moskvy
1.5
Yumor FM
7.8
11.8
11.9
16.3
14
11.6
2.6
3.5
2.5
3.2
12.3
6.9
10.8
7.9
21.1
7.8
5.1
38.9
9.9
Vesti FM
19.4
42.1
31.9
65.5
14.6
43.4
Parlamentskoe
54.9
45.1
Tunku Beles
65.8
34.2
Ala-Too
100
Don’t know
Autoradio
7.1
Almaz
16.9
6.9
11.7
25.3
6
4.2
28.7
24
5.8
5.3
51.4
5.3
21.2
11.9
18.2
29.6
1.3
BBC
32.1
10.1
81.5
2.2
7.8
19.2
17.5
4.3
6.9
Birinchi radio
1.3
23.1
11.3
13.3
42.7
3.4
4.8
Kyrgyzstan obondoru
2.8
14.3
6.3
17.3
24.9
4
Min Kyal FM
1.2
18.3
13.8
42.9
23.5
9.5
6.9
39.1
17.5
22.4
Tumar
6.8
18.1
14.8
12.5
19.5
27
2.7
13
5.7
17.8
31.8
17.8
1.1
0.8
Russkaya volna
4.4
8.8
Europa Plus
El FM
21.8
38.2
34.5
Radio Rossii
Azattyk
16.8
0.8
61.8
Manas Jangyrchy
22
19.6
5.9
2.1
Golos Rossii
Osh city
Over 30 000
20 001-30 000
15 001-20 000
12 501-15 000
Autoradio
Europa Plus
Bishkek city
10 001-12 500
7 501-10 000
5 001-7 500
2 001-5 000
Less than 2 000
Radiostation
No income
Oblast
Total household income (enlarged)
12.8
2.1
23.7
7
3.3
20
1.4
3.9
18.5
7.3
9.7
6.7
6.6
7
20
4.1
16
136
/ Media Consumption and Consumer Perceptions Baseline Survey /
Don’t know
28.8
31.4
13.8
Vodii Sadosi
21.5
28.6
29.7
6.4
2.3
7.2
Zaman
100
Refuse to answer
48
52
21.9
18.1
26.2
6.4
4
2.7
0.9
4.3
Azattyk
9.1
29.6
18
20.3
1.2
7.5
2.1
3.6
8.5
Almaz
17.3
4.1
5.6
19.9
23.3
5
16
BBC
10.4
35.5
24.6
8.5
2.5
6.4
6.2
24.5
13
20.9
2.9
3.7
7.1
5.8
5.4
Europa Plus
Birinchi radio
Kyrgyzstan obondoru
Love radio
Manas FM
Min Kyal FM
Chuy oblast
4.3
15.6
Autoradio
4.4
28.3
16.6
20.2
1.4
11.4
21.4
9.9
17.4
1.1
4
22.6
11.9
24.8
3.8
8.3
5.9
9.1
13.3
15.5
18.4
3.1
12.8
8.8
12.1
1.3
2.1
18.3
4.5
19.5
5.5
19.9
10.2
4
18.8
9.5
5.2
5
2.3
67.3
7
24.5
Next
100
Radio OK
100
Radio Maks
16.1
28.1
5.6
25.6
Radio Mir
20.2
32.6
13.9
10.8
Radio Record
28.4
Tumar
0.9
Hit FM
2.1
Eho Moskvy
1.3
33.2
22.3
2.2
0.9
1.3
11
5.1
6.8
1.8
5.2
23
1
1.5
17.1
29.2
12.4
19.8
7
17.8
12.2
20.3
3.2
21.7
16.6
20
3.3
4.8
8.6
11.6
26.7
5.5
16.1
15.2
2.4
2.7
27.7
51.8
1.6
28.8
23.6
25.4
1.1
16.6
17.8
17.4
12.1
9.9
54.1
45.9
Golos Rossii
Vesti FM
50
Tunku Beles
13.6
6.1
6.8
El FM
5.4
7.5
7.3
44.5
Russkaya volna
Yumor FM
5.5
7.5
71.6
Radio Sezim
Radio Shanson
10.3
19.7
20.5
1.6
3.9
17.9
4.5
0.9
15.5
50
50
Don’t know
13.5
Gorod FM
50
30.7
16.7
15.6
7.4
25.8
17.3
22
5
Radio Tatina
15.5
22.7
13.2
27.6
45.3
10.1
Autoradio
3.7
4.1
1.5
21.1
59.9
8.2
2.3
21.7
4.2
14.5
44.6
17.1
17.8
2.2
12.1
19.3
Azattyk
5.1
9.5
25.2
7.5
8.9
BBC
6.6
22.8
6.5
Europa Plus
1.4
24.4
Radio Burana
Radio Mayak
Talas oblast
25.9
2.8
13
7.7
3.1
4.7
16.1
3.4
1.1
2.3
34.2
6.6
26.3
2.7
31.3
18.2
8.1
14.9
29.8
3.1
1.5
Birinchi radio
9.1
9.1
8.9
16
4.8
32.8
Kyrgyzstan obondoru
1.9
5.5
13.2
20.3
5.6
7.2
2.5
3
1
2.3
37.7
4.1
18.9
7.4
3.8
10.3
0.9
2.3
1.5
3.6
47.3
Next
Radio Maks
4.4
1.5
19.2
65.3
Russkaya volna
23.3
Don’t know
Radiomost
2.7
4.5
5.2
4.6
34.7
19.8
1.4
2.5
2.5
30.1
6
3.8
9.4
3.8
3.8
34.8
94.9
13
1.4
4.9
30.4
137
Sayakat
42.6
Autoradio
20.3
18.6
20.4
10.8
2.2
Иссык-Кульская область
Azattyk
57.4
10
37.3
20.3
BBC
11.5
37
11.5
Europa Plus
12.8
38.2
12.9
12.2
2.9
Birinchi radio
13.7
38.4
13.9
1.1
1.1
Kyrgyzstan obondoru
17.4
34.2
18.3
5
Manas FM
Radio LW
36.8
Russkaya volna
Don’t know
Azattyk
8
0.5
1.2
22.1
9.3
3.2
0.8
0.9
16.1
1.1
0.4
30.8
1.7
1.9
31.5
18.5
0.5
7.3
2.4
3.2
21.7
12.6
5.5
11.2
4.3
30.7
7.5
45.2
25.4
32.4
13
20.4
20.1
15.8
14.4
18.1
14.8
4
22.4
24.4
19.8
7
29.7
42.8
6
7.7
3.1
16.3
22.7
34.6
3.6
2.8
3.6
2.6
Birinchi radio
5.5
3.8
0.7
19.8
1.8
11.2
7.7
6
10.6
32
29.9
6.2
Min Kyal FM
0.2
6.7
23.8
21.8
13.7
9.1
4.8
2.2
1.7
16
Radio Salam
0.1
6.4
21.6
22.9
19
7.9
4.8
1.8
1.5
13.9
50
50
El FM
Don’t know
38.1
25.8
Barakukh
Radio Royal
0.3
Almaz
4.8
32.1
67.9
49.3
11.5
26.5
7.6
16.2
29.3
2.7
3
7.8
30
20.5
18.4
8
3
1.7
3.4
13.4
53.2
16.5
13.5
BBC
3.6
24.5
16.4
30.4
Europa Plus
1.8
32.3
27
16.5
9.4
28.4
21.7
7.3
27.8
22.8
Birinchi radio
Kyrgyzstan obondoru
0.2
23
31.4
50.7
Autoradio
Azattyk
31.9
77
Vodii Sadosi
Jalalabad oblast
2.9
8.7
Almaz
BBC
20.7
3.5
4.4
30.8
50
Tumar
4.7
4.5
10.1
9.4
3.9
17.7
18.2
10.9
5.1
42.9
19.1
16.9
44.6
36.1
12.1
2.3
13.5
40.9
13.2
Russkaya volna
6
9.4
0.8
1.2
1.8
2.3
5.1
1.9
1.4
4.9
20.9
2
6.2
26.9
8
4.1
1.6
5.6
18.3
7.6
9.2
11.3
14.6
20.5
5.8
30.3
23.3
29
1.4
8.8
1.5
Refuse to answer
24.8
28
19.1
Barakukh
100
Didar
42
29
8
9.2
5.8
Azattyk
2.7
23.6
Almaz
11.6
27.3
7.3
5.4
7.2
37.5
Autoradio
6.7
5.2
0.6
9.6
Vodii Sadosi
3.1
1.8
18.5
Don’t know
0.4
100
Min Kyal FM
Tumar
3.3
19.9
Manas FM
El FM
Osh oblast
25.5
6.6
28
29
17
8
13.8
8.3
1.2
27.1
13.2
9.2
8.8
15.7
26
11.4
11.4
Europa Plus
16
23.1
8.2
2.4
3.7
21
25.6
Birinchi radio
9.1
9.4
8.2
2
8.7
16.2
20.7
22.2
3.4
19.1
19.2
10.4
5.3
5.4
5.9
8.5
9.7
13.9
BBC
Kyrgyzstan obondoru
Manas FM
2.6
4.5
8.9
23.5
17
11.4
6.5
9.9
20.5
11.6
19.5
100
138
/ Media Consumption and Consumer Perceptions Baseline Survey /
Min Kyal FM
1.1
23.4
27.5
13.8
7.7
59.4
13.7
36.1
14.1
2.1
10
20.4
14.8
13.1
1.9
8.2
Russkaya volna
Tumar
El FM
4.3
Don’t know
Vodii Sadosi
5.3
38
3.9
1.2
6.4
19.8
33
6.1
17.9
6.8
4.8
12
13.7
17.6
20.8
81.7
Barakukh
Naryn oblast
0.5
54.1
Zaman
Autoradio
2.4
5.4
2.3
2.6
2.2
28.4
5.6
17.8
18.3
51.9
48.1
2.3
43.5
4.8
31.4
2.4
2.4
11
Azattyk
11.8
27.1
22.5
17.5
3.7
4.1
4.6
0.3
8.2
Almaz
5.1
36.2
9.8
33.4
4.5
4.9
1.9
0.6
3.5
BBC
7.4
35.6
7.2
31.9
3.6
14.4
Europa Plus
3.3
54.4
18.5
20.3
3.5
4
46.8
22.9
11.2
2.4
8.2
22.9
28.9
17.6
Russkaya volna
38.7
39.3
22
Don’t know
29.9
Vodii Sadosi
45.9
Gorod FM
52.2
Tenir Too
47.9
Birinchi radio
Kyrgyzstan obondoru
Radio Burana
Kyrgyz Radiosu
6.2
2.3
6.6
6.1
7.5
8.7
70.1
54.1
23.9
23.9
26.4
8.7
17
50
45.7
37.6
50
16.7
139

RADIO Audience

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Media Consumption and Consumer Perceptions Survey 2012