Kaihan Keynote Innovation Takes Root

Transcription

Kaihan Keynote Innovation Takes Root
STEVE JOBS
RICHARD BRANSON
ESTÉE LAUDER
MUHAMMAD YUNUS
RATAN TATA
MARTHA STEWART
THOMAS EDISON
RAY KROC
BETSY JOHNSON
RICHARD BRANSON
OPRAH WINFREY
SŌICHIRŌ HONDA
ELIZABETH ARDEN
DHIRUBHAI AMBANI
BILL GATES
CHARLES REVSON
HENRY FORD
MARTIN LUTHER KING JR
MOTHER TERESA
MAHATMA GANDHI
NELSON MANDELA
ROSA PARKS
MUHAMMAD YUNUS
MARGARET THATCHER
BENJAMIN FRANKLIN
MARK ZUCKERBERG
FACEBOOK
ARIANNA HUFFINGTON
HUFFINGTON POST
ELON MUSK
TESLA MOTORS
SUSAN LYNE
GIFT GROUPE
TOM ADAMS
ROSETTA STONE
CORY BOOKER
MAYOR, NEWAR, NJ
MARISSA MAYER
YAHOO
WAYNE GATTINELLA
WEBMD
SABRINA HERRERA
GENOMMA LAB
ROBERT KEANE
VISTAPRINT
JEFF BEZOS
AMAZON
LARRY PAGE
GOOGLE
ANN HAND
PROJECT FROG
JOSH LINKNER
EPRIZE
MARK VADON
BLUE NILE
“MY ATTITUDE
WAS THAT
COMPETITION
CAN TRY TO
COPY MY
STYLE. BUT
THEY CAN’T
READ MY
MIND; SO I’LL
LEAVE THEM A
MILE AND HALF
BEHIND.”
FIRST THEY IGNORE YOU,
THEN THEY LAUGH AT YOU,
THEN THEY FIGHT YOU,
THEN YOU WIN.
HORSES
RIDER
CARE & TRAINING
“HEAVIER THAN AIR FLYING MACHINES ARE IMPOSSIBLE.”
LORD KELVIN, ROYAL SOCIETY, 1895
“WHO THE HELL WANTS TO HEAR ACTORS TALK?”
HARRY WARNER, WARNER BROTHERS PICTURES, 1927
“THERE IS NO REASON FOR ANY INDIVIDUAL TO AHAVE A COMPUTER IN THEIR HOME.”
KEN OLSEN, DIGITAL EQUIPMENT CORPORATION, 1977
“THERE IS NO LIKELIHOOD MAN CAN EVER TAP THE POWER OF THE ATOM.”
ROBERT MILLIKAN, NOBEL PRIZE IN PHYSICS, 1923
“THE PHONOGRAPH… IS NOT OF ANY COMMERCIAL VALUE.”
THOMAS EDISON, 1880
TWO STANDARD APPROACHES
OPTION NARROWING
RULES
1.
2.
3.
4.
5.
6.
LAY OUT OPTIONS, APPLY
DATA, ARRIVE AT THE
OPTIMAL OPTION
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FOLLOW PROVEN RULES
FOR BEST PRACTICE
THE IDEAS FRAMEWORK
IMAGINE
DISSECT
EXPAND
ANALYZE
SELL
CHOOSE DIFFERENT
LEVERAGE POINTS
GENERATE MORE
POTENTIAL
STRATEGIES
CHOOSE DISRUPTIVE
STRATEGIES
DECIDE HOW TO
COMMUNICATE
STRATEGY
OBJECTIVES
SET AN IMPOSSIBLE
GOAL
THE IDEAS FRAMEWORK
IMAGINE
DISSECT
EXPAND
ANALYZE
SELL
CHOOSE DIFFERENT
LEVERAGE POINTS
GENERATE MORE
POTENTIAL
STRATEGIES
CHOOSE DISRUPTIVE
STRATEGIES
DECIDE HOW TO
COMMUNICATE
STRATEGY
OBJECTIVES
SET AN IMPOSSIBLE
GOAL
CONSCIOUSNESS
PHONETIC LOOP
VISUO-SPATIAL
SKETCHPAD
EPISODIC
BUFFER
RELATIVE NUMBER OF NARRATIVE CHESS PLAYERS RECOGNIZE:
GRAND MASTER
MASTER
EXPERT
FAIRYTALES
EUROPE & AMERICAS
KONAN
JAPAN
PURANAS
INDIA
36 STRATAGEMS
CHINA
CORE RESEARCH
COMPANY
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36
AES CORP. (THE)
AL TRAN TECHNOLOGIES SA
AMOREPACIFIC CORP
APOLLO GROUP INC
ASSA ABLOY AB
ATI TECHNOLOGIES INC
AUTOSTRADE SPA
BARR PHARMACEUTICALS INC
BROOKFIELD PROPERTIES CORP
CAPITA GROUP PLC
CHINA INTL MARINE CONTAINERS
CJ CORP
CLEAR CHANNEL COMMUNICATIONS
CSL LTD
D R HORTON INC
DELL INC
ESPRIT HLDINGS LTD
FOREST LABORATORIES
FRONTLINE LTD
GAME GROUP PLC (THE)
H & M HENNES & MAURI TZ AB
HERO HONDA MOTORS LTD
HON HAI PRECISION IND CO LTD
IMPALA PLATINUM HOLDINGS LTD
INFOSYS TECHNOLOGIES LTD
INTL GAME TECHNOLOGY
ICI CORP BHD
KINGSPAN GROUP PLC
MAN GROUP PLC
MERITAGE HOMES CORP
MICROSOFT CORP
NOKIA (AEI) OY
NVR INC
OM GROUP INC
PENN NATIONAL GMAING INC
PUMA AG RUOLF DASSLER SPORT
SAGE GROUP PLC
SHINSE GAE CO LTD
SKYWEST INC
SPIL-SILICONWARE PREC IND CO
STARBUCKS CORP
TECHTRNOIC INDUSTRIES CO LTD
TEVA PHARMACEUTICALS
TIETOENATOR OYJ
VORNADO REALTY TRUST
WFTHERSPOON
8 NARRATIVES TO FIND A FOURTH OPTION
OUTTHINK THE COMPETITION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
BEAT THE COMPETITION
NARRATIVE 10
LOCK UP RESOURCES
NARRATIVE 11
CAPTIVE CUSTOMERS
NARRATIVE 27
BUILD ECONOMIES OF SCALE
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
I JUST THINK A FUTURE IN
WHICH ANYONE CAN SHOOT
STUFF INTO SPACE IS MORE
EXCITING THAN ONE WHICH
ONLY THE GOVERNMENT CAN.
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
Wellness
Next
Battleground
Natural
Food
Service
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
WHERE IS THE NEXT BATTLEGROUND?
EMERGING TECHNOLOGIES?
SOCIAL SHIFTS?
GEOGRAPHIES?
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
Open Table
Uber
Hipmunk
AirBnB
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 34
COORDINATE THE UNCOORDINATED
WHO WOULD WE LIKE TO COORDINATE?
CUSTOMERS?
EXPERTS?
EMPLOYEES?
REGULATORS?
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
CLOUD SOFTWARE
RETAIL
CLOUD SOFTWARE
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
FILM ANIMATION
ENGINEERING SOFTWARE
FILM ANIMATION
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
CPA FIRMS: PROJECTS
RESOURCES
CPA FIRMS: PROJECTS
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
WHAT IS YOUR UNIQUE ADVANTAGE CAPABILITY?
INTO WHAT NEW AREA COULD YOU PROJECT THIS?
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 33
BE GOOD
SHAREHOLDERS
CORPORATION
CUSTOMERS
NARRATIVE 33
BE GOOD
SHAREHOLDERS
NARRATIVE 33
BE GOOD
ENVIRONMENT
COMMUNITY
CORPORATION
GOV’T/
COUNTRY
EMPLOYEES
CUSTOMERS
NARRATIVE 33
BE GOOD
NARRATIVE 33
BE GOOD
NARRATIVE 33
BE GOOD
NARRATIVE 33
BE GOOD
HOW CAN YOU CREATE A STRATEGIC POWER BY
PURSUING A “GOOD” STRATEGY?
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
JULIE PICKENS
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
INGVAR KAMPRAD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
GARY ANDERSON
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
WHAT WOULD YOU LIKE TO ADD TO THE GAME?
NEW CATEGORIES?
NEW OCCASIONS OR NEEDS?
NEW CUSTOMERS?
NEW SUPPLIERS?
NEW DISTRIBUTORS?
NEW REGULATORS?
NARRATIVES TO FIND A FOURTH OPTION
NARRATIVE 22
MOVE EARLY TO THE NEXT BATTLEGROUND
NARRATIVE 34
COORDINATE THE UNCOORDINATED
NARRATIVE 7
FORCE A TWO-FRONT BATTLE
NARRATIVE 33
BE GOOD
NARRATIVE 32
CREATE SOMETHING OUT OF NOTHING
IMPOSSIBLE IS A WORD TO
BE FOUND ONLY IN THE
DICTIONARY OF FOOLS.
IT’S NOT THAT I’M SO SMART,
IT’S JUST THAT I STAY WITH
PROBLEMS LONGER.
SELECTING YOUR FOURTH OPTION
HIGH CRAZY IDEAS
WASTES OF TIME
WINNING MOVES
TACTICS
LOW
DIFFICULT
EASY
HORSES
RIDER
CARE & TRAINING
STEVE JOBS
RICHARD BRANSON
ESTÉE LAUDER
MUHAMMAD YUNUS
RATAN TATA
MARTHA STEWART
THOMAS EDISON
RAY KROC
BETSY JOHNSON
[email protected]
WWW.OUTTHINKER.COM
@KAIHAN