media pack - Reader`s Digest

MEDIA PACK
Reader’s Digest inspires readers by
celebrating what is best in our world,
our communities and each of us as
individuals. Through shared stories
and shared experiences,
Reader’s Digest provides
ways for people of all
ages to feel uplifted and
connected as caring
contributors to the
global community.
World’s best-loved magazine
Reader’s Digest, the world’s best-loved
•
magazine is a remarkable media force.
Each month it is published in 49 editions
•
in 21 languages with a global readership
of over 40 million.
There are compelling reasons for such
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universal appeal and popularity & they translate
into compelling reasons for Reader’s Digest UK
being an effective advertising vehicle.
A unique editorial philosophy
The loyalty our readers show is achieved
with a unique editorial philosophy:
Celebrating the human spirit
•
tapping into universal human emotions
that unite us
Embracing the positive
•
choosing the positive view that inspires
and brings meaning
Actively sharing
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creating an environment that facilitates
sharing of stories, advice and lessons learned
Keeping a sense of humour
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bringing laughter or a smile that deepens
bonds and lightens the everyday
GREAT
STORIES
ABOUT LIFE
AND SMART
ADVICE
ABOUT
LIVING
Our readers: What they do, how they feel
Reader’s Digest is not an unreliable
•
impulse purchase, dependent for sales on
the amount of change in people’s pockets
or on the passing appeal of the cover.
90% of the magazine’s circulation is by
•
subscription – delivering advertisers
a guaranteed audience each month.
Readers are engaged, loyal and committed,
and regard the magazine as a trusted,
valued and inspiring reference source.
•Readership Profile
CIRCULATION = 186,802
(ABC JUL - DEC ’13)
READERSHIP = 986,000
(TGI: Q2 JAN-DEC 12)
57%
65.5%
57% (563,000) WOMEN
43% (423,000) MEN
368,123
Even
Gender
Split
43%
89%
Huge
Solus
Audience*
615,000 ABC1’S
COMBINED DIGITAL AND
PRINT AUDIENCE OF
1.1 MILLION PER MONTH
OVER ONE MILLION PAGE
IMPRESSIONS PER MONTH
& 130,000 UNIQUE USERS
PER MONTH
AVERAGE AGE = 55
*TOP 14 MONTHLY LIFESTYLES: SAGA, NAT GEO, GARDENERS WORLD, GOOD
HOUSEKEEPING, GLAMOUR, WOMAN & HOME, COSMO, GOOD FOOD, PRIMA, YOURS, TOP
GEAR, MEN’S HEALTH, EMPIRE, MARIE CLAIRE (SOURCE: TGI Q2 JAN-DEC 2012)
377,342
A
GUARANTEED
AUDIENCE
EACH MONTH
WHO AVERAGE
NINE YEARS
SUBSCRIPTION
TO “THEIR”
MAGAZINE
Reader Offers & Competitions
Reader’s Digest loves to work with other brands.
As we are sharing our credentials and reader trust,
there are certain criteria that need to be met:
COMPETITIONS
There must be synergy between
the brand and Reader’s Digest
1 to 2 main prizes & at least 10
runner up prizes open to all UK
residents 18 & over
Competitions will run in the
magazine on the website & receive
response drivers on Facebook &
Twitter
All data capture will be handled by
Reader’s Digest and passed onto the
client
Winners will be contacted and
informed by Reader’s Digest
Cost:
When the value of the winning
prize is £8,000 or over & Reader’s
Digest will cover the cost of the
media space and production of the
competition.
When the value of the winning
prize is under £8,000 - the brand
must contribute towards the media
cost and production:
Full Page Competition = £4,750 gross
& £1,000 net production
READER OFFERS
There must be synergy between
the brand and Reader’s Digest
The offer will be open to all open to
all UK residents 18 & over
Media space and production must
be covered by the brand and will
need 1 month lead time from the copy
deadline for creation and approval
All data and sales will be shared
between the Brand and Reader’s
Digest
The offer and package must be
exclusive to our readers and not
available elsewhere
Cost:
Full Page Reader Offer = £4,750
gross & £1,000 net production
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Ratecard
DPS£13,699
PAGE LOOSE INSERTS £35 PER THOUSAND
£7,210
BOUND INSERTS
£55 PER THOUSAND
HALF PAGE £3,967
IFC£9,373
IFC DPS
TIP ON £40 PER THOUSAND
£17,809
CLASSIFIED DIRECTORY
PAGES: £1200 (77MM X 37MM PANEL)
IBC£8,652
IBC DPS
£16,439
OBC£10,094
PRODUCTION SCHEDULE 2014
JAN 2014
FEB 2014
MAR 2014
APR 2014
MAY 2014
JUN 2014
JUL 2014
AUG 2014
SEP 2014
OCT 2014
NOV 2014
DEC 2014 JAN 2015
ADVERTISING
COPY DEADLINE Fri 29 Nov
Fri 3 Jan
Fri 31 Jan
Fri 28 Feb
Thu 28 Mar Fri 2 May
Fri 6 Jun
Fri 4 Jul
Fri 1 Aug
Fri 29 Aug
Fri 26 Sep
Fri 31 Oct Fri 28 Nov
Fri 6 Dec
Fri 10 Jan
Fri 7 Feb
Fri 7 Mar
Fri 4 Apr
Fri 13 Jun
Fri 11 Jul
Fri 8 Aug
Fri 5 Sep
Fri 3 Oct
Fri 7 Nov
INSERTS DELIVERY
DEADLINE
FRIDAYS
ON-SALE DATE Fri 9 May
Fri 5 Dec
17-Dec-13 21-Jan-14
19-Feb-14 19-Mar-14 16-Apr-14 21-May-14 25-Jun-14 23-Jul-14 20-Aug-14 17-Sep-14 15-Oct-14 19-Nov-14 17-Dec-14
ThursdayTuesday TuesdayTuesdayTuesdayTuesdayTuesday TuesdayTuesdayTuesdayTuesdayTuesdayTuesday
CONTACT:
ADRIAN MILNER | HEAD OF ADVERTISING | 020 7053 4507 | [email protected]
SIMON FULTON | ACCOUNT DIRECTOR | 020 7053 4509 | [email protected]
HELEN DAVIES | ACCOUNT DIRECTOR | 020 7053 4508 | [email protected]
AGENCIES OUTSIDE LONDON AND S.E. ENGLAND:
SEB RANDLE | MEDIALINK | 0161 214 1330 | [email protected]
CLASSIFIED ADVERTISING:
NICK PAGE | MADISON BELL | 01428 740 554 | [email protected]
AD PRODUCTION:
ADRIAN MILNER | HEAD OF ADVERTISING | 020 7053 4507 | [email protected]
Digital Ratecard
LEADERBOARD
HOMEPAGE/
CHANNEL HOMEPAGE £25CPM
SKYSCRAPERS X 2
HOMEPAGE/
CHANNEL HOMEPAGE
£35CPM
CHANNELS£20CPM
CHANNELS£33CPM
RUN OF SITE
RUN OF SITE
£30CPM
EMAIL NEWSLETTERS
LEADERBOARD ON
EMAIL NEWSLETTER TO
DATABASE OF 220,000
£20CPM
COMPETITION PAGE
£5500
MPU
HOMEPAGE/
CHANNEL HOMEPAGE
£15CPM
£25CPM
CHANNELS£20CPM
RUN OF SITE
£15CPM
TECHNICAL GUIDELINES:
Please submit all advertising elements and URLs to your
sales representative
Creative must conform to guidelines otherwise your
campaign may be delayed
Include the following information with your submission.
Placement of your order may be delayed if any required
information is missing;
Advertiser Name
Campaign / Product name
Advertising Elements
Please supply as individual files, ZIP archives or via third
party re-directs
Creative information
Accepted file formats:
Third Party Vendor redirect tags
GIF/JPEG
SWF
The maximum file size for a creative to be hosted by
Ad2One (GIF/JPEG and / or SWF) is 40KB
The maximum file size for a third party served creative is
2MB
The frame rate for Flash creative should not exceed 18fps
Animation length should not exceed 15 seconds with a
maximum of 3 loops
Audio must be user initiated with visible sound on/sound
off button displayed
Flash Creatives
All Flash files must be supplied in SWF format along with
GIF / JPEG version of the creative and the redirect URL for
where you wish your ad to click through to
We recommend all creative to be built using Actionscript 2
No URLs should be hardcoded in the Flash file
The below Click Tag Actionscript (AS2) should be
implemented on a button layer within the Flash file which
then allows us to securely add the redirect URL to the
creative:
On (release) {
getURL (clickTag,”_blank”);
}
Creatives
Dimension
Leaderboard728x90
MPU300x250
Skyscraper120x600