Hundreds Stand-Up Paddle for Clean Water_

FOR IMMEDIATE RELEASE
April 14, 2014
CONTACT: Rachel Stich
o: (310) 394-6162 x108 c:(818) 636-2033
[email protected]
Hundreds Stand-Up Paddle for Clean Water at Paradise Cove Beach in Malibu
April 14, 2014 (Malibu, CA) — On Saturday April 12, 2014, over 350 people attended Los Angeles
Waterkeeper’s annual Stand-Up For Clean Water paddleboard race at Paradise Cove in Malibu to raise
awareness about water quality issues and the importance of clean water in Los Angeles County.
In collaboration with Waterkeeper Alliance’s SPLASH series, the event featured a 5 Mile Competitive
Race, 1 Mile Fun Race, and Relay Race for stand-up and prone paddlers. Famous surfers and paddlers
including Mickey Munoz, Sam George, Jamie Mitchell and Jim Terrell were among the hundreds of
racers participating. Following the race, guests enjoyed food and drinks donated by Paradise Cove
Beach Café and New Belgium Brewing while listening to an all-star celebrity band. Band members
included Rami Jaffee (keyboardist of Foo Fighters and Wallflowers), Dave Krusen (former drummer of
Pearl Jam), Christopher Thorn (guitarist of Blind Melon, Live and Awol Nation), Jessy Greene (former
violinist of Foo Fighters, Wilco and Pink), Jonny Kaplan (singer/guitarist of Jonny Kaplan and the Lazy
Stars), and a guest performance by Alicia Murphy.
“LA Waterkeeper is proud to partner with the SUP community to celebrate and raise funds for our
common goal to clean up LA’s rivers and beaches,” said Liz Crosson, Executive Director of Los Angeles
Waterkeeper during the opening remarks of the Awards Ceremony. “Thank you to all of our supporters
rd
and volunteers for making the 3 Annual Stand-Up For Clean Water at Paradise Cove our best SUP
race yet.”
The Awards Ceremony program featured Waterkeeper Alliance’s National Director Pete Nichols, event
sponsors Dan Wieten of Toyota and Ali Poosti of the LA Bureau of Sanitation, and special guest Sam
George.
“What was so fantastic about LA Waterkeeper’s Stand-Up For Clean Water event at Paradise Cove was
the sense of community it fostered, inspiring a collective effort in the fight for a cleaner, healthier ocean
environment,” said George, writer, director and Senior Editor-in-Chief for SUP Magazine.
Event sponsors include Toyota, Billabong, Becker Surfboards, O’Neill, LA Bureau of Sanitation, Bark,
QuickBlade, Pop Paddleboards, WPA, Radfish, Paradise Cove, Paradise Cove Beach Café, Pro SUP
Shop, American Apparel, Malibu Custom Carts, Letarte Swimwear, New Belgium Brewing, Save the
th
Colorado, City of Santa Monica, Sic Boards, SeasonFive, Surf Monk, On-It Pro, and 20 Century Fox.
For further information, please contact Rachel Stich at (310) 394-6162 x108.
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ABOUT LOS ANGELES WATERKEEPER
Founded in 1993, Los Angeles Waterkeeper’s mission is to protect and restore Santa Monica Bay, San
Pedro Bay, and adjacent waters through enforcement, fieldwork, and community action. It works to
achieve this goal through litigation and regulatory programs that ensure water quality protections in
waterways throughout L.A. County. Los Angeles Waterkeeper’s Litigation & Advocacy, Marine, and
Water Quality teams conduct interconnected projects that serve this mission.