Discriminant analysis of Aaker`s brand equity model on top-of

Discriminant analysis of Aaker`s brand equity model on top-of

Discriminant analysis of Aaker's brand equity model on top-of-mind awareness/brand preference con...
Bohrer, Monty F.
ProQuest Dissertations and Theses; 2007; ProQuest Dissertations & Theses (PQDT)
pg. n/a
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