2014 DIGITAL AD KIT For a digital copy of the SMI Digital Ad Kit

RM
Sonoma Media Investments
digital ad kit
For a digital copy of the SMI Digital Ad Kit, please contact
your Marketing Consultant or download it at:
http://www.pdmediasource.com/resources/creative-center/
2014 DIGITAL AD KIT
digital ad options
Standard digital advertising options
Digital ads are comprised of industry-standard file types
(.gif, .jpg, .png, .swf). These ad units are available across all
SMI Network of sites unless other wise specified in individual
ad unit notes.
2014 DIGITAL AD KIT
Standard Digital Ad
Options
Medium Rectangle
300px x 250px (ROS)
40k File Size
3x loops within 10 second max anima4on 4me
Leaderboard
728px x 90px (excluded NBBJ)
40k File Size
3x loops within 10 second max anima4on 4me
Half Page
300px x 600px
40k File Size
3x loops within 10 second max anima4on 4me
NBBJ Small Rectangle
300px x 100px (NBBJ only)
40k File Size
3x loops within 10 second max anima4on 4me
Additional Digital Ad
Options (retargeting)
Full Banner- serves on iPad (retargeting only)
468px x 60px (retargeting Only)
iPad Ad
40k File Size
3x loops within 10 second max anima4on 4me
Skyscraper (retargeting only)
120px x 600px (retargeting Only)
40k File Size
3x loops within 10 second max anima4on 4me
Wide Skyscraper (retargeting only)
Facebook Creative (retargeting only)
160px x 600px (retargeting Only)
40k File Size
3x loops within 10 second max anima4on 4me
100px x 80px (retargeting Only)
100x80 image creative
Headline: 25 characters (including
spaces); Body Text: 50 characters
(including spaces)
- Destination URL
rich media ad options
Rich Media ads are not just Flash ads. Rich media ads
normally have interaction that involves more than one click,
and contain multiple complex parts such as video,
interactivity and animation. They may be part of a larger
campaign, like the wallpaper in the takeover package. The
Video Walkout is a good example of rich media. Formats
accepted depends on the type of rich media ad, and can also
be sent as ad tags.
2014 DIGITAL AD KIT
RM
Rich Media
Digital Ad Options
Sliding Billboard
Video Overlay
teaser portion - 980px x 35px
full billboard - 980px x 300px
10k flash pencil; 100k pushdown
Auto-play allowed in expanded panel
if click to expand
917px x 530px
60k Initial File Size
100k Subsequent Load Size (max)
User‐Ini4ated on click only; Auto‐play Video; Must include: Pause, Play/Stop, Mute/Unmute
Post-it Note
Video Interstitial
300px x 300px paired
with 35px x 170px
leave behind tab (text only, up to 30
characters)
40k static image. No animation
1400px x 770px
100k Initial File Size
User‐Ini4ated on click only; Auto‐play Video; Must include: Pause, Play/Stop, Mute/Unmute
RM
Rich Media
Digital Ad Options
Interstitial
Expandable Medium Rectangle
614px x 568px
100k Initial File Size
User-Initiated on click only;
Auto-play Video; Must include: Pause,
Play/Stop, Mute/Unmute
teaser portion - 300px x 250px
expanded total size - 600px x 250px
40k flash w/ up to
four 100k support files
15 sec. max. animation
no looping without mouseover (flash)
Peel (Corner- Home Page)
Expandable Leaderboard
teaser portion - 125px x 100px
expanded total size - 800px x 600px
100k Initial File Size
Auto-expansion is limited to one
viewing per unique visitor for each 24
hour period, not to exceed 4 seconds
leaderboard portion - 728px x 90px
expanded total size - 728px x 180px
40k flash w/ up to four 100k support
files
15 sec. max. animation
no looping without mouseover (flash)
RM
Rich Media
Digital Ad Options
Home Page Take Over
Road-Block (inside pages only)
Medium Rectangle 300px x 250px
60k File Size
Wallpaper (Skin) 1400px x 1800px
200k File Size
Gutter size: 1023 keep clean
Media Rectangle- 300px x 250px
Top Leaderboard- 718px x 250px
40k flash
15 sec. max. animation
no looping without mouseover (flash)
Wallpaper (Skin)
Splash/Landing Page (if built by SMI)
Wallpaper (Skin) 1200px x 850px
100k File Size
Recommended no wider that 1024px
Should be tested to view properly
in IE 7 and higher
Splash pages are time-intensive.
Please allow 2-3 days for design,
programming and testing.
mobile ad options
These ads are SMI’s mobile website and iPhone app ads.
They are run on SMI’s m.pressdemocat.com,
m.petaluma360.com and m.northbaybusinessjournal.com.
They can be saved as .jpg, .png or .gif. Flash ads are not
allowed, as Adobe has ended support for the mobile version
of Flash Player.
2014 DIGITAL AD KIT
Mobile Website/iPhone iApp
Digital Ad Options
Mobile Website/iPhone iApp
300px x 50px
40k size
.gif animation only
iPhone Full Page Coming Soon!
640px x 832px
200k, no animation, no flash.
Optional: Photo gallery—40k/max height
172px
Coming Soon!
iPad digital ad options
SMI’s iPad digital advertising options. These ad can be saved
as .jpg, .png and .gif, Flash ads will not work, as Apple does
not support Flash on its devices.
There are 3 sales options for the iPad:
Premium Plus – includes full page, slider, skybox, iphone full
page & live edition ads
Premium– includes full page, slider & live edition ads
200x300 popup
2014 DIGITAL AD KIT
iPad Website
Digital Ad Options
iPad Tab & Exp. Banner
iPad Skybox
Coming Soon!
Coming Soon!
iPad Vertical Full Page
iPad Horizontal Full Page
Coming Soon!
Coming Soon!
Network Digital Ad Sizes
Ad Size Name
Pixel Size
SMI Network
PD
P360
SIT
Sonoma
Mag
NBBJ
Retargeting
Half Page Banner*
300x600
X
X
X
X
X
Leaderboard*
728x90
X
X
X
X
X
Medium Rectangle*
300x250
X
X
X
X
Mobile*
300x50
X
X
Wide Skyscraper*
160x600
X
Skyscraper*
120x600
X
Small Rectangle
300x100
Full Banner- serves on iPad
468x60
X
X
X
X
X
X
X
Rich Media (Expandable)
Post-it Note
300x300
35x170
X
X
X
X
Peel (Corner- Home Page)
X
X
X
X
Sliding Billboard
X
X
X
X
Interstitial
X
X
X
X
Skin (wallpaper)
X
X
X
X
Road Block
(Leaderboard and Med Rec)
X
X
X
X
Home Page Take Over
(Skin and Med Rec)
X
X
X
X
X
Video Overlay
Video Interstitial
Expandable
(Leaderboard, Med Rec,
Banner)
Flite 300x250 Video
Flite 300x600- rss
Flite 300x600 Social Feed
See Digital Rate Card for Pricing *PaperG Ad Sizes.
General Guidelines
Animation – SMI restricts all animation, even subtle movement,
to a limit of 15 seconds.
Audio - Audio must be user-initiated.
Borders - Ads must clearly be differentiated from page content through either a
defined linear or graphical border, a solid contrasting background color or a
combination of border and contrasting background. A 1px border in #CCCCCC or
#666666 is preferred.
File Size Issues - The client/agency ad kit includes file prep instructions to meet
file size requirements. If your client is having issues reaching these limits, we
recommend you have them send us their working files so we can save their ads at
the correct requirements while keeping content as crisp as possible. We can
provide a proof once this is done.
File Types - SMI accepts the following file types for advertising: .fla, .swf, .jpg, .gif
and spot ad tags.
Flash Advertising - Flash ads not sent as 3rd party tags must follow the file prep
instructions included in the client/agency kit.
Pop-Up Window Advertising - Pop-up window advertising is not permitted. The
browser back button must work from the landing page.
Rich Media Ads - Rich media ads not sent as 3rd party tags must follow the file
prep instructions in the client/agency kit.
Third Party Name and Logo Usage - Use of a third party’s trademarked name,
slogan or logo is prohibited without written permission from said third party (For
instance, using a pro or college sports team’s name or logo to promote the client’s
business).
Video - Preferred formats, resolution and file prep information are in the client/
agency kit.
Retargeting Ad Specs
File Size: Max file size is 40K
Ad Sizes: SMI offers 27 different ad sizes. Our most popular requests are for sizes
300x250, 728x90, 160x600, 120x600.
The other sizes available are: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600,
125x125,160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400,
250x250, 300x100, 300x250, 300x600, 300x850, 336x280, 450x50, 468x15, 468x60,
468x728, 728x15, 728x90, 100x72 (Facebook).
Animated Ads:
- SMI recommends a maximum of 18 frames per second.
- SMI recommends a maximum animation length of
30 seconds with no more than two loops.
Flash Ads: Publish to the earliest version of Flash possible for maximum
penetration. (SMI recommends Flash 8 or even Flash 6 if you can render the ads
without losing quality).
Clicktags: Clicktags should be set up in the following format: clickTag
- For further clarification, please visit: http://flashclicktag.com/
- Ads serving within an IFrame should open in a new window when clicked.
ClickTag Actionscript Code:
on (release) {
getURL (clickTAG, "_blank");
Tip: Please only implement one clicktag in each swf file as our platform does not support
multiple clicktags within one Flash file.
Advanced/HTML Ads:HTML/Advanced tags require macros. Please insert the following
macros as needed:
{{clickTag}} / {{escapedClickTag}}
Used for click tracking. Insert directly before the click through URL. Use the escaped
version if passing the click tag as part of a URL.
{{cacheBust}}
A random number generated with each impression to stay out of the cache.
{{keyword}} / {{escapedKeyword}}
Used to get the keyword that was used for targeting the impression. Use the escaped
version if passing this macro as part of a URL.
Facebook Creative Needs:
- 100x80 image creative - Destination URL
- Headline: 25 characters (including spaces)
- Body Text: 50 characters (including spaces)