kora maanam

BIG IDEA PROMOTIONS
PORTFOLIO
BIG IDEA PROMOTIONS Agency developes and comprehensively implements
innovative, creative concepts and strategies dedicated to promotional campaigns,
public relations, place marketing and creates social campaigns for public institutions,
regions, cities, NGOs, and companies.
BIG IDEA PROMOTIONS is a team of respected experts in the field of planning and
implementation of communication strategies.
A PEAK OF CREATIVITY FOR OTHERS,
A STARTING POINT FOR US.
PUBLIC INSTITUTIONS
PREZYDENT M.ST.
WARSZAWY
MINISTERSTWO
OBRONY NARODOWEJ
ZARZĄD TERENÓW
PUBLICZNYCH
PREZYDENT RP
URZĄD DZIELNICY BEMOWO
WOJEWÓDZTWO
OPOLSKIE
URZĄD DZIELNICY ŚRÓDMIEŚCIE
KRYNICA ZDRÓJ
WARSZAWSKIE ZOO
ORGANIZATIONS AND FOUNDATIONS
FUNDACJA AIP
FUNDACJA POLSKA
PRZEDSIĘBIORCZA
FUNDACJA POLSKIEGO GODLA
PROMOCYJNEGO
CENTRUM SZTUKI
NOWY FORT
THEY TRUSTED US
BUSINESS CENTRE CLUB
COMPANIES AND PUPBLIC FIGURES
THEY TRUSTED US
CONCEPTIONS AND STRATEGIES OF PROMOTION
MARKETING OF PLACES
CITY OF WARSAW
Nationwide promotion of the City of Warsaw – by organization of the public campaign
organization and the ROCK Niepodległości music festival.
CITY OF KRYNICA ZDRÓJ
Nationwide promotion of Krynica Zdrój city - by developing the concept of the Jan Kiepura
Festival and its promotion.
OPOLSKIE VOIVODESHIP - THE CASTLE OF MOSZNA
The concept of promotion of the Moszna Castle in in the context of promotion of the Opole
region.
BEMOWO DISTRICT OF WARSAW
Promotion of the Bemowo District by event - Air Shows "Bemowo on Air", selection of
media partners, and the development and implementation of the strategy of sponsoring.
OUR PROJECTS
C R E A T I V E CONCEPTIONS
INSTITUTIONS, PEOPLE, COMPANIES
LOT POLISH AIRLINES
Developing creative concepts for LOT promotion event – „LOT Marzeń” („LOT / Flight of the
Dreams”), celebrating the 85th anniversary of the first flight of LOT. Creative concepts, promotional
slogans, spots scenarios.
PKP ENERGETYKA
Developing the concept of promotion and image-building campaign for the B2B promotional
materials.
PKP INTERCITY
The concept of promotional campaign for PKP Intercity’s offer to young business, creating its new
image – as a company which is attractive for business. Developed in cooperation with the AIP
Foundation.
FILARUM.PL
Development of image-building strategy and creative concept to support promotional campaign of
FILARUM.PL – fast loans (WONGA.COM main competitor). Creative concepts, promotional slogans
spots scenarios and production, TV campaign.
OUR PROJECTS
C R E A T I V E CONCEPTIONS
INSTITUTIONS, PEOPLE, COMPANIES
ASUS
The concept of a promotional campaign about the company’s latest technologies dedicated for the young business.
KORA (OF MAANAM MUSIC BAND)
The concept of the artist's image-building campaign, connected with the promotion of her latest album.
PARKER
The concept of Christmas campaign for PARKER.
UNIPHARM
The concept of promotional campaign of the dietary supplement - Vitrum D3, campaign „Summer in the Middle of
Winter”.
PROSPAN
Developing the concept of promotional campaign of the cough medicine - PROSPAN. Development of 18 creative
concepts with promotional slogans and spots scenarios.
ISLA
Developing the concept of changing the image of a promotional campaign on throat lozenges "ISLA". Preparation of
18 creative concepts with promotional slogans and scenarios spots.
NASZE PROJEKTY
C R E A T I V E CONCEPTIONS
INSTITUTIONS, PEOPLE, COMPANIES
MOSZNA CASTLE
Conception of promotion of the Moszna Castle as a product of both – tourism and culture in the
context of the region, Poland, and also international society
INEXTBIKE
Business and promotional conception of the use of city bikes in the context of CSR.
ISTA – HEAT COST ALLOCATORS
Conception of the campaign promoting the use of heat cost allocators.
BIOREDMOCOSMETICS REVITACELL
Conception for the international campaign of REVIRACELL cosmetics brand – „Beauty without
Limits”.
BD SHOP
Creative conception of promotional campaign for the internet shop.
NASZE PROJEKTY
ADVERTISING AND PR CAMPAIGNS
POLARIS USA
Grand Opening – official opening ceremony of the quads factory – the biggest US business
investition in Poland. PR conception, consulting in case of PR Business to Government issues, PR
campaign of Polaris targeted on public administration. Presentation of the company, its
possibilities and positive sides of the possible cooperation, as well as possibility of public figures
participation in the ceremony, coordination of official talks, documents flows, verification of
availability, organization of the meetings.
PARKER
Conception and development of the national Christmas campaign for PARKER.
UNIPHARM – VITRUM D3
Conception and development of the national PR and advertising campaign for the
pharmaceutical company UNIPHARM. Spots production.
BRITAX
Conception of the campaign for the German company Britax. Preparation of 9 creative
scenarios.
OUR PROJECTS
CONFERENCES
„IT’S ENOUGH TO SAY – 6 DEBATES ABOUT THE STATE’S CONDITION”
Development of the conception of the cicle of conferences organized by Lex Nostra Foundation.
Sponsoring and promotional strategy, guests selection.
„VIRUS – GET INFECTED WITH THE FREEDOM”
Development of the conception of the conference celebrating the 4th June anniversary.
Sponsoring and promotional strategy, guests selection, finding honorary and media patronages,
promotional campaign.
„START UPS AS AN INNOVATION FOR THE BUSINESS”
Development of the conception of mach-making conferences for the BUMAR Group.
„MODERN PATRIOTISM”
Development of the conception of the cicle of conferences celebrating the Independence Day.
Sponsoring and promotional strategy, guests selection, finding the honorary and media
patronages, promotional campaign.
OUR PROJECTS
ADVERTISING SPOTS
AND VIDEOCLIPS
FILARUM.PL
16 spots scenarios created for the company FILARUM.PL. Complex production of the spot
„Filarum – we have a problem”.
ROCK NIEPODLEGŁOŚCI
Production of 4 advertising spots for the public service campaign and festival „ROCK
Niepodległości”, and 2 videoclips for songs „Opowiem ci mój sen” and „Smak wolności”.
UNIPHARM – VITRUM D3
Production of the promotional spot for Vitrum D3 product.
BRITAX
9 spots scenarios for TV advertisements of the German company BRITAX.
OUR PROJECTS
PUBLIC SERVICE CAMPAIGNS
„TANK THE FUEL INTO YOUR HEAD”
Conception of the campaign focused on kids safety in public traffic for German company BRITAX in
cooperation with big petrol company (Polpetro, ORLEN). Promotional slogans, scenarios for 9
advertising spots.
„LEGALIZE FREEDOM”
Conception of the campaign initiated by the signer Kora, focused on the problem of responsibility for
own choices which young people should have not only in individual, but also public context.
„ROCK OF THE INDEPENDENCE”
Conception of the campaign celebrating the Independence Day (11th November), promoting the idea
of unity over the differences, and cheerfull celebration. Campaign takes place each year since 2010.
„NIE MYDL OCZU – UMYJ RĘCE” (campaign dedicated to following the basic hygiene rules)
Conception of the campaign prepared for the Warsaw Medical Univeristy, promoting following the
basic hygiene rules in everyday life.
„FAIRYTALES WROTE WITH THE HEART”
Conception of the pro-family campaign for German company BRITAX, focused on the need to deepen
the relations between kids and parents in modern world.
OUR PROJECTS
FESTIVALS
ROCK NIEPODLEGŁOŚCI („ROCK OF THE FREEDOM”)
Conception and development, promotional, media and PR campaigns, logistics, signing contracts
with performers, finding sponsors and media partners, promoting the idea in order to make it a
nation-wide event.
JAN KIEPURA FESTIVAL
Complex conception of the 6-day music festival for Krynia Zdrój city, and its promotional
campaign.
COOPERATION IN PRODUCTION OF:
New Year’s Eve by Polsat TV, TOP-TRENDY Music Festival, Warsaw Summer Jaz Days , Kabareton,
music artists concerts – including Edyta Górniak, Roxette, La Toya Jackson, Chick Corea, Pat
Metheny Group, Brandford Marsalis. Performers’ bookings, negotiations over the contracts.
OUR PROJECTS
PPRODUCTION OF MUSIC
FOR THE COMMERCIALS
CLIENT: FILARUM.PL
TAKEN ACTIONS: Conception of the musical setting of advertising spot for FILARUM.PL.
Composition of the theme music and jingel identifying the company. Full studio production,
including special effects.
CLIENT: ROCK NIEPODLEGŁOŚCI („ROCK OF THE INDEPENDENCE”)
TAKEN ACTIONS: Conception of the musical setting used during campaign ROCK Niepodległości.
Composition of the song „Smak Wolności” identifying campaign, music used in TV and radio
spots, as well as theme jingel identifying campaign. Full studio production.
OUR PROJECTS
PRESENTATION OF THE CHOSEN
CONCEPTIONS
GALAS AND
DIPLOMATIC EVENTS
We organize evenets on the fields of
politics, public administration, diplomacy
and business affairs, based on the
Diplomatic Protocol.
We organize National Day’s Galas,
Concerts, Exhibitions, internetional
cofrerrences and cultural events based on
creative solutions.
We build business-to-administration
relations, business-to-government
relations, and diplomacy-to-government
relations
GRAND OPENING CEREMONY
POLARIS USA
Grand Opening – official opening ceremony of the quad factory – the biggest US
business investment in Poland so far.
ACTIONS: PR concepts, Business to Government (B2G) consulting, Polaris PR campaign
focused on public administration. Presentation of the company, its potential and
positive sides of the possible cooperation. Organization of international meetings
witch politics and business VIPs, administration and diplomatic protocol advisory and
guidance.
CHOSEN PROJECTS REALIZATIONS
INTERNATIONAL MILTARY BUSINESS C O N F E R E N C E
Development of the conception of the conference celebrating the 4th June
anniversary. Development of the conception of the promotional campaign of the
company BUMAR.
CHOSEN PROJECTS REALIZATIONS
CONFERENCE
„MODERN PATRIOTISM”
Development of the conception of the conference celebrating the Day of the
Independence, under the patronage of the Ministry of Defence.
CHOSEN PROJECTS REALIZATIONS
L O T POLISH AIRLINES
„LOT MARZEŃ” („FLIGHT OF THE DREAMS”)
Developing creative concepts for LOT promotion event – „LOT Marzeń” („LOT / Flight
of the Dreams”), celebrating the 85th anniversary of the first flight of LOT. Creative
concepts, promotional slogans, spots scenarios.
CHOSEN PROJECTS REALIZATIONS
FILARUM.PL
Marketing and image-building campaigns in order to introduce the company to Polish
customers.
Development of image-building strategy and creative concept to support promotional
campaign of FILARUM.PL – fast loans (WONGA.COM main competitor). Creative
concepts, promotional slogans spots scenarios and production, TV campaign.
FILARUM – we’ve got a problem!
CHOSEN PROJECTS REALIZATIONS
ISLA
Developing the concept of changing the image of a promotional campaign on throat
lozenges "ISLA". Preparation of 18 creative concepts with promotional slogans and
scenarios spots.
ISLA – this brings us together
ISLA – take care of your throat
CHOSEN PROJECTS REALIZATIONS
PROSPAN
Developing the concept of promotional campaign of the cough medicine - PROSPAN.
Development of 18 creative concepts with promotional slogans and spots scenarios.
Special Action
Cough – wanted wet or dry.
Haunting on COUGH.
REWARD!
CHOSEN PROJECTS REALIZATIONS
K O R A (of the band MAANAM)
„LEGALIZE FREEDOM”
The concept of the artist's image-building campaign, connected with the
promotion of her latest album.
CHOSEN PROJECTS REALIZATIONS
NATIONAL POLISH DAY CONCERT
R O C K OF INDEPENDENCE
Conception of the public campaign and festival „ROCK Niepodległości”.
CHOSEN PROJECTS REALIZATIONS
POLISH CULTURAL FESTIVAL
OF J A N K I E P U R A
Conception of the Jan Kiepura Festival – „The World of Kiepura in One City”.
CHOSEN PROJECTS REALIZATIONS
OPOLSKIE VOIVODESHIP
MOSZNA CASTLE
Conception of promotion of the Moszna Castle as a part of promotion of Opolskie
region.
CHOSEN PROJECTS REALIZATIONS
BEMOWO
ON
Conception of the media promotion of the air show „Bemowo on Air”.
CHOSEN PROJECTS REALIZATIONS
AIR
PARKER
The concept of Christmas advertising campaign for PARKER.
CHOSEN PROJECTS REALIZATIONS
UNIPHARM
Koncepcja kampanii promocyjnej „Lato w środku zimy – słońce w kapsułkach”.
Koncepcja ogólnopolskiej kampanii reklamowej i public relations dla firmy
farmaceutycznej UNIPHARM.
CHOSEN PROJECTS REALIZATIONS
PKP INTERCITY
The concept of promotional campaign for PKP Intercity’s offer to young business,
creating its new image – as a company which is attractive for business.
„INTER CITY – ON OUR WAY TO INNOVATION! TAKE A RIDE WITH US!”
ASUS
The concept of a promotional campaign about the company’s latest technologies
dedicated for the young business.
„ASUS ADVENTURE”
CHOSEN PROJECTS REALIZATIONS
PUBLIC CAMPAIGN
„TANK THE FUEL INTO YOUR HEAD”
Conception of the campaign focused on kids safety in public traffic for German
company BRITAX in cooperation with big petrol company (Polpetro, ORLEN).
Promotional slogans, scenarios for 9 advertising spots. Campaign based on the
authority of public figures, stars, and the Police.
CHOSEN PROJECTS REALIZATIONS
BIODERMOCOSMETICS
REVITACELL
Conception for the international campaign of REVIRACELL cosmetics brand –
„Beauty without Limits”.
CHOSEN PROJECTS REALIZATIONS
ADVERTISING SPOTS
AND VIDEOCLIPS
.
CHOSEN PROJECTS REALIZATIONS
PROMOTIONAL FILMS
.
CHOSEN PROJECTS REALIZATIONS
COOPERATION
IN PRODUCTION
New Year’s Eve by Polsat TV, TOP-TRENDY Music Festival, Warsaw Summer Jaz Days ,
Kabareton, music artists concerts – including Edyta Górniak, Roxette, La Toya Jackson,
Chick Corea, Pat Metheny Group, Brandford Marsalis. Performers’ bookings,
negotiations over the contracts
CHOSEN PROJECTS REALIZATIONS
MAŁGORZATA EVA LENDZION
BIG IDEA PROMOTIONS
AGENCY
Marszałkowska Street , no. 4/8
Warsaw
Telephone: 533 483 685
Website: www.bigideapromotions.pl
Copyright by BIG IDEA PROMOTIONS Agency
CONTACT
.