Expresoare Gaggia New Carezza

NEW
1
Reviving a manual espresso icon.
2
70 Year’s
of experience
Gaggia has become synonymous with Espresso
coffee tradition and quality made in Italy the world over
An history
of successful outcomes
The story begins on September 5th 1938 when Achille
Gaggia filed the patent no. 365726: the modern coffee
machine is born.
Your Bar
at home
Enter the world of Gaggia… have a real italian espresso
without going to a caffetteria
Tradition, quality
and research
History and tradition, ideas and innovation, research and
development, brand relevance, international distribution:
all these elements make Gaggia an espresso specialist
growing continuously.
Activation NEW BRAND POSITIONING
“Heart of Gaggia”
-Focus Segment: Manual Espresso, full portfolio
FA, limited range
-Brand positioning: Coffee Heritage & Connoiseurships
-Pricing Strategy: Mid to High end
-Channel Strategy: Specialized, Dep.Stores, Indipendent
TARGET:
True Espresso “experience” lovers, Frequent Espresso drinkers
Expert tasters , connoisseurs, gourmet lovers
INSIGHT:
Be your own Barista
Dedicated to whom love the traditional Italian Espresso’s and the almost
regal lifestyle they represent and want to enjoy the exclusive ritual of
this process. Gaggia machines can unleash the barista that is in you to
get the best results of this perfect combination.
BENEFIT:
4
Traditional Espresso Experience
Solid and modernly traditional
Total control of the process
Gaggia Pillars
ITALIAN TRADITION
After 70 years the mission of Gaggia is
unchanged. Starting from 1938 tradition and
professional background to prepare a real Italian
Espresso. A 70-year long journey continuously
evolving….
YOUR BAR AT HOME
Gaggia Espresso machines are synonymous with
authentic Italian espresso: the professional bar
machine at home.
You will be the “Barista” of your espresso moments.
PLEASURE OF USE
Express yourself, enjoying the pleasure of playing with
a masterpiece of technology, design and precious
details, creating everyday the espresso as you wish
2007
1977
Gaggia Attributes
STATUS
Gaggia is proud to be the inventor of the Italian
Espresso as we know it today and is pleased to
share its knowledge with all the discerning coffee
lovers all around the world.
NOSTALGIC
Always contemporary, Gaggia is a real Italian myth
since 1938.
Everyday Gaggia brings the emotion of timeless,
retro style into your world.
REASSURING
Thanks to its expertise and know-how, Gaggia
Espresso machines represent a reliable partner
for a professional-like coffee experience.
CAREZZA GAGGIA
TRADITIONALY MODERN
Only Carezza Gaggia offers You
the traditional Espresso
experience from a luxury Espresso
Machine. Based on Italian design
and heritage, this appliance
embodies "La Dolce Vita" a stylish
fancy way of life. The appliance
represents the exclusive ritual of
traditional Espresso making. With
Carezza, Espresso built by you!!
CAREZZA GAGGIA
TRADITIONALY MODERN
Consumer insight
I love the traditional Italian Espresso’s and the
almost regal lifestyle they represent.
I know Espresso making is an art and want to
enjoy the exclusive ritual of this process.
I wish there was a real Espresso Machine that
can unleash the barista that is in me to get the
best results of this perfect combination
Discriminator Only Gaggia Carezza offers you the Traditional Italian
Espresso Experience directly at your home
Wow
Sub wow
Your Traditional Italian Manual Espresso
From the pioneers of Espresso Machines.
8
8
CAREZZA GAGGIA
main finishing
Chromed
metal
S/S cup warmer
STYLE
DELUXE
S/S Body
Painted silver
Painted silver
S/S frontal panel
ABS Ink black Gloss
ABS Ink black mat
Chrome light
painted
S/S Pannarello
Black Pannarello
“Crema Perfetta”
Pressurized filter
Holder ( metal/plastic)
PRESTIGE
Heavy double wallet
Pressurized filter
Holder – all metal
ABS Silver painted
Chrome light
painted
Heavy double wallet
Pressurized filter
Holder – all metal
CAREZZA GAGGIA
main finishing model by model
Front panel
Satinized S/S
Satinized S/S
Body work
Satinized black plastic
Satinized S/S
Top cup plate
S/S cup warmer plate
Polished S/S with
textures
Steam knob
Mat/gloss y Black
Mat/gloss y Black
Buttons
Black glossy
Black glossy
Grip
Polished black plastic+chromed
G lid
Polished black plastic+chromed
G lid
Central front band
silver
silver
Lateral front bands
Black mat
Silver painted
CAREZZA GAGGIA
Control panel
Cup warmer plate
Filter for 1 cup or 2 cups
Steam knob
Kit for pod
Water tank
Pannarello
Drip tray
Double wallet pressurized
filter holder
Tamper
ON/OFF
CAREZZA GAGGIA
Control panel
Stand-by
Rinse cycle
Espresso
Steam selector
Boiler
Temperature
gauge
Steam Knob
Descale alert
CAREZZA GAGGIA
Common features
CLASS A
ENERGY EFFICIENT
After 9 minutes the machine goes
automatically in Stand-by mode with a
energy consumption less than 1W
New S/S boiler/thermoblock . Just few
second and Carezza is ready to brew a
perfect italian espresso
ESE SYSTEM – Carezza comes with kit
for pods
New DOUBLE WALLET PRESSURIZED
Filter holder . The pressurized system
assures you the correct extraction of
your coffee grounds with perfect crema .
CAREZZA GAGGIA
Common features
Frontal and ergonomic steam knob
S/S PANNARELLO that assure you a
perfect frothy milk. The pannarello output
is always ready to brew hot water
S/S cup holder
High quality boiler temperature gauge to
have a costant control on the perfect
temperaturew to have a true italkian
espresso
CAREZZA GAGGIA
Common features
Frontal extraction of the water tank
Descaling alarm
The Rinse cycle is activated at the
switch-on of the machine to have a first
cleaning of the coffee circuit and to preheat it. You could select it as you want
for an extra clean
CAREZZA PRESTIGE
The new Carezza Gaggia range units time honored tradition with modern
emotion. Every model presents different features so that everyone can
choose the machine made to best meet the needs in terms of design,
practicalness and technology.
Thanks to Carezza Gaggia every day you will find the exclusive ritual of
traditional Espresso making and the unique pleasure to taste the Italian
Espresso. Based on Italian design and heritage, this appliance embodies "La
Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real
Barista at home!
2
1
Exclusive S/S frontal
Panel
1-Descaling alarm
2-Rinse cycle button
CAREZZA DELUXE
The new Carezza Gaggia range units time honored tradition with modern
emotion. Every model presents different features so that everyone can
choose the machine made to best meet the needs in terms of design,
practicalness and technology.
Thanks to Carezza Gaggia every day you will find the exclusive ritual of
traditional Espresso making and the unique pleasure to taste the Italian
Espresso. Based on Italian design and heritage, this appliance embodies "La
Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real
Barista at home!
2
1
Exclusive S/S frontal
Panel
1-Descaling alarm
2-Rinse cycle button
CAREZZA STYLE
The new Carezza Gaggia range units time honored tradition with modern
emotion. Every model presents different features so that everyone can
choose the machine made to best meet the needs in terms of design,
practicalness and technology.
Thanks to Carezza Gaggia every day you will find the exclusive ritual of
traditional Espresso making and the unique pleasure to taste the Italian
Espresso. Based on Italian design and heritage, this appliance embodies "La
Dolce Vita" a stylish fancy way of life. With Carezza, you will became a real
Barista at home!
2
1
Cup warmer plate
Traditional pressurized Thanks to the new
And easy buttons control
“crema Perfetta” filter Pannarello (blk plastic)
Easy and fast
front extractable
water tank
1-Descaling alarm
2-Rinse cycle button
2 filters available:
1 -2 cups ground coffee
1 pod
CAREZZA GAGGIA
HIGHLIGHTS
•Traditional Crema Perfetta filter holder
• Powerful 1.900W boiler
• Pre-brewing function for flavor enhancing
• Rinse cycle
• Descaling alarm
• Easy and fast front extractable water tank 1,4lt
• Plastic Pannarello
• S/S cup warming plate
• Finishing:
•Silver Painted parts
•Side black mat
• NEW double walled “Crema Perfetta” filter holder
• Temperature gauge for complete brewing control
• S/S Pannarello
• Finishing:
• cromed & Silver painted parts
• lateral side: black mat
• S/S frontal panel
•Finishing:
•S/S Wrapping body
• S/S frontal panel
• Maintenance kit
CAREZZA GAGGIA
NEW PACKAGING GAGGIA MILANO
CAREZZA GAGGIA
NEW PACKAGING GAGGIA MILANO
Available at the launch
TOP
FOCUS ON GAGGIA
HERITAGE
CAREZZA GAGGIA
NEW PACKAGING GAGGIA MILANO
FRONTAL SIDE
CAREZZA GAGGIA
NEW PACKAGING GAGGIA MILANO
BACK SIDE
Main features 5 languages
CAREZZA GAGGIA
www.espressocafe.ro
Flego Com SRL
Targoviste, str. Laminorului, Nr. 6A
0724 880 908
[email protected]