PhotoJam

PhotoJam
Jack: CTO
Sari: CEO
Preserving
Memories 2.0
Diana: CMO
Lauren: COO
Here’s the Problem
It’s really hard to keep track of photos.
Mobile photos
Instagram photos
Facebook tagged photos
iPhoto albums or events
Flickr photos
Category & Chronology
Luckily, we had some inspiration.
+ chronological
- categorical
+ categorical
- complicated
+ categorical
- not online,
+ personalized
- cluttered with
chronology by
upload date
content
Perceptual Map
Easy to Organize
Old and Dated
PhotoJam
Cutting Edge
Hard to Organize
PhotoJam: Preserving Memories 2.0
Organize life’s stories into custom photo
timelines for instant sharing.
Timeline: AAF Barndance
Through the Years
Hoarders.
Digital Hoarders.
Re-live
Experiences.
PhotoJam Benefits
You make the timeline categories. We put your
photos in chronological order.
+ No Clutter
+ Integrated
+ Visual Storytelling
+ Privacy (optional publicity)
How it works: Mobile App
PhotoJam Mobile App:
caption in real time
(audio or written)
and add to My Library
any time, anywhere.
Add to my
PhotoJam
Library
How it works: PhotoJam Website
Add existing photos to custom timelines
PhotoJam Website: tag, organize, and share
How it works: PhotoJam Sharing
Timeline: AAF Barndance
Through the Years
Song: youtubesong.mp4
Manually added
song to Timeline
before Sharing
Share Link
This photo came
from Sari’s tagged
photos
Audio: Yeeehawww!
Text: I just learned how to
two-step.
This photo came
from “My Library” on
PhotoJam Mobile
App
Captioned content
imported with photo
Generation X
Timeline: Birthday Parties
Amy, mother of 3, wants to keep track of her kids’ birthday parties so she creates a “Birthday”
timeline of the parties she’s thrown for Ben (12), Luke (5), and Sarah (8) over the years. At her kids’
next party, PhotoJam App will allow her to take photos on her phone, caption them in real time, and
instantly add these to her timeline. Then, she can share that timeline with the Lee family and the
Feingolds.
Marketing Strategies
Initial Stages:
Social media followers: building a strong community of followers and
supporters via social media networking.
Multimedia users: YouTube, Pinterest, and Tumblr
• 
• 
• Bloggers
• Social media specialists or companies
Later Stages:
• SEO Optimization
• Viral Videos
• Facebook ads (side bars) + Promo Tweets
• PPC
• Paid partners: promotion by TechCrunch, Mashables, etc.
Financials & Logistics
Business Model: Freemium – Free 2GB for sign up. -­‐ 
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-­‐ 
Users can increase to 4GB for free based on the amount of referrals (500 MB per referral) $1 dollar for every increase in 1GB (Many cloud hos8ng companies charge the GB by the dollar) For example, if you wanted 3GB extra more space, you would pay $3 dollars a month Source of revenue: Premium purchases – Individual GB or BULK GB Costs: -­‐ 
-­‐ 
-­‐ 
Hiring programmer for app and website: $80/hr -­‐> ~ $5000 -­‐> ~60hrs Domain: $9.99/yr Hos8ng: HostGator.com $11.96/month ~ $173.50/yr o  UNLIMITED Domains o  UNLIMITED Disk Space o  UNLIMITED Bandwidth o  FREE Toll Free Number -­‐ Total Cost: $5183.5 Management Team
Motivated by giving moments a context and
preserving it
Advertising expertise, with specific skills in:
Account Management
Strategy Development
Video Production