Bowl SIGNAGE oPPoRTUNITIES

Currently more than 80% of our fan base are above the age of 20 and 44% are in the range of 35-59 years of age. 51% of our fans
have a combined family income of $100,000 or more. 55% have some level of post secondary education and 63% are married.
Since the 2001-02 season, fan attendance has averaged over 100% capacity with standing room only crowds for over 400 plus
consecutive games.
Endzone Video Board advertising offers your business a unique
opportunity to change your message on an ongoing basis. The full colour
Video Board is located above the restaurant at the south end of The Aud
and acts as a giant 7’ x 32’ video billboard/rink board.
Have your 10 second commercial [without sound] shown during all Rangers
regular season and playoff games. Commercial time slots are available in
20 to 60 units per game packages. (See Video information package).
Full Page Combo C.2.1 This package includes 20, 10-second ads per game on our Endzone Video Board and a
full colour, full page ad in the game night magazine East Avenue Blue.
½ Page Combo C.2.2 T his package includes 20, 10-second ads per game on our Endzone Video Board and a full colour,
½ page ad in the game night magazine East Avenue Blue.
Bowl SIGNAGE OPPORTUNITIES
Another highly visible source of exposure is our Backlit Signage. There are multiple areas of signage to choose from including:
245,000
240,000
06-07
235,000
07-08
230,000
08-09
225,000
09-10
220,000
215,000
10-11
210,000
11-12
205,000
12-13
200,000
195,000
13-14
06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14
Ice Level Wall signage, C.7.1 – Minimum two year term
Signage is located at ice level above and behind the ice level
seating, providing exposure that is captured by both television
and newspaper photography visible to bowl and suite seats.
Signs measure 17” (h) X 35’ (w) and are located on each side of
the arena. Inventory limited to five (5) pairs of signs.
Player Bench & Penalty Box signage, C.7.2
A captive area, the player benches and penalty boxes are highly
visible and highly-focused areas for fan and media coverage.
See your company logo in the middle of the action!
Ice Logos, C.7.3
Ice Logos have become one of the premier areas of advertising,
providing high exposure from spectators, television and
newspaper coverage all season long.
East Avenue Blue, the official magazine of the
Kitchener Rangers has the highest circulation (15,000+)
in the Ontario Hockey League. The reasons for the success
of East Avenue Blue are simple:
• Multiple content & cover changes to keep reader interest
• Full colour process results in a professional presentation
Rink Boards, C.7.4 – Minimum two year term
Ice level rink boards put your brand front and center in a
hockey game! Rink boards serve as one of hockey’s most
visible advertising mediums with your presence being viewed
by spectators, television broadcasts and in newspaper
photography. Rink boards are advertising panels that are
mounted along the boards enclosing the ice surface.
Option 1: Add End Zone Video Board package and
receive 50% off the package price.
Option 2: Your rink board program may be expanded to
include rink board decal exposure in the Kinsmen
and Kiwanis Arenas at The Aud Complex.
A highly visible property located on stair risers around the
arena. Welcome every attendee to The Aud with your
corporate logo.
Corporate logo and messaging provides exclusive exposure.
Historical Main Entrance Concession Area Signage, C.10.1
Dimensions of pairs of signage: 3
’6” (h) x 14’ (w) each
High exposure area signage is the largest and most prominent
area of signage outside of the arena bowl. Provides exposure
for all events at The Aud 365 days a year. One location only.
Fan Entrance/Exit Section Floor Signage, C.10.2
Put your company logo and message on the floor in the entry
area of any one of the 24 fan sections.
Dimensions: Each of your two full colour floor signage
locations measure 36” x 36” and are scuff resistant.
Your full colour ticket back advertising on each season ticket
delivers your message to our season ticket holders and their
guests over 215,000 times. A perfect medium to drive instant
traffic back to your business!
Main Concourse Posters, C.10.3
Have your logo featured on up to 24 full colour
42” (h) x 32” (w) player posters.
Location: Throughout the main fan level concourse.
Main Concourse Signage, C.10.4
Throughout the main fan level, this signage is highly visible
for fan entry, exit and during intermissions.
Location: Signage is located above entrance and exit locations
maximizing viability in high traffic area.
Upper Concourse Backlit Signage, C.10.5
On the Upper Concourse level, this 4’ (h) x 6’ (w) signage is
highly visible for fan entry, exit and during intermissions.
Location: Signage is located in high traffic areas
maximizing exposure.
18” (w) x 24” (h) poster-style publication: 10,000 distributed
beginning with the Rangers home opener in September and
throughout the community thereafter. A Rangers tradition where
fans “write in” scores of the Rangers results at home and on the
road during the season.
East Avenue Blue, Player Pages Sponsorship, C.11.1
Have your company logo featured on the player
profile pages.
Rangers Digest, C.11.2
Features new Rangers player picture on the cover for
each game supplement. Full colour, 12 page publication
updated every game with team line-ups, comprehensive
OHL statistics, human interest stories, and upcoming
events and promotions.
A fan favourite that includes your colour logo in 15,000
plus copies of our Rangers Digest all season long. Minimum
prize value-$25 supplied by your company for each game
(supply based on 40 games). Prize cannot require
additional purchase to redeem.
The official Rangers calendar includes a 12-month calendar,
a full colour 18” (w) x 24” (h) team picture and the opportunity
to promote your company. This publication has a distribution
of 5,000 at a Rangers home game.
This handy schedule fits right in your pocket or wallet/purse
outlining the full 68-game Rangers home/away regular season.
Your full colour advertising panel will show your support for
Kitchener’s premier sports team. This publication has a
distribution of 75,000 throughout the community.
Imagine your company’s logo on the official game puck of
the Kitchener Rangers... a showpiece certain to be enjoyed by
many fans for years! Your pucks will stay within the hearts of
Rangers fans for a long time. Official game pucks offer an
attractive means of advertising for giveaways. Your
sponsorship also includes PA announcements identifying
your company as the official puck sponsor.
Shoot to score! This traditional on-ice event is a hit with
fans. One shot for a chance to win a prize courtesy of
your company. Includes PA announcements
during the game and full colour shoot out insert in
East Avenue Blue magazine (prize provided by client).
Credit card style V.I.P. card-distribution of 7,000 included in
season ticket subscriber booklet and season ticket Warming
House (wait list) members package. Your full colour logo and
offer is printed on the V.I.P. Card.
For each Rangers home game, this fan favorite award acknowledges the hardest working Rangers player during the 3 star
selection. Not always the player who scores the most goals or makes the most saves, this nightly award aligns your company with
a player who put in a honest day’s work. Your sponsorship includes a public address announcement and Centre Ice Video Board
still with your company logo recognizing your sponsorship.
Showcase your company message to the community at
The Aud. A game promotion night provides a captive
one-on-one encounter with Kitchener Rangers fans and
includes tickets, fan messaging over the public address sound
system, Centre Ice Video Board exposure, a kiosk display area,
flyer distribution and much more! You can be sure your
message ends up in the hands of fans.
Right in the middle of the action your company will be front and center as the players emerge onto the ice. Your sponsorship
includes a company Video Board feature and signage above High Five Alley as rabid Rangers fans high five their favorite hockey
heroes prior to the first, second and third periods of play.
A corporate partnership with the Kitchener Rangers can result
in your company’s logo teaming up with the Rangers brand in
a captive market. Imagine your logo on rally towels, thunder
sticks, or mini-sticks... the possibilities are endless. Game
announcements, an opportunity to give away premium
items to fans during the game and 15 game tickets are also
included. In-venue activity may include a grand prize
giveaway, ballot draws or on ice shoot out.
Have your logo on all of the Rangers players game warm-up
sweaters. This has tremendous fan and visual media exposure
during an OHL/Rangers game warm-up. Home games only.
Be the proud sponsor of a fantastic grass roots program
valued at more than $40,000 per season. Your company
will be provided recognition with an average of 80 tickets
provided to each school choir singing the National Anthem
at each game compliments of your company. Plus, receive
the opportunity to provide premium handouts to over 2,500
school children. Choir members also receive an Anthem
Program T-shirt, courtesy of the Kitchener Rangers.
Become a part of the Rangers wildly successful birthday party program. Birthday party
packages are a yearly sell-out! Your business can be front and center by sponsoring this popular
children’s program. Sponsorship includes video spots on both the Centre and
Endzone Video Boards promoting the program, company logo with a link to your
website on kitchenerrangers.com and the opportunity to include coupons or special offers to
members of each birthday party. That’s more than 1,500 kids
throughout the season!
Add atmosphere to our home games with a fan noise maker. Your logo will be
displayed by more than 7,200 fans per game. Fans love to make noise and what
better way than with your help. Consider adding a prize draw that will direct
traffic to your location.
Playing in a world-class facility like the Kitchener Memorial Auditorium Complex certainly adds
to the excitement, comfort and pleasure of a night of entertainment. The Rangers offer an
element of entertainment comparable to major professional sports at a fraction of the cost.
The 7,200 seat capacity arena with modern seating is a fantastic way to entertain corporate
clients, suppliers, friends, and family. Leave a lasting impression on the individuals that are
important to you corporately or personally.
A limited number of sponsor season tickets are available as part of sponsorship packages.
Individual season tickets requests are currently placed within our Warming House program,
a wait list with benefits.
Kitchener Rangers home games are broadcast by Rogers
Television both locally on Cable 20 and throughout Ontario
in HD on the OHL Action Pak. OHL Action Pak is part of the
Rogers Sports Package that also includes NHL Centre Ice,
Nascar, NFL Football and MLB innings.
Opportunities to be part of these broadcasts include:
• Title Sponsorship
• Three Stars of the Game Sponsorship
• Shots on Goal Sponsorship
• Replay Graphics Sponsorship
• Out-of-town Scoreboard
Sponsorship
• In-Period Break Sponsorship
(TV Time-out)
• Starting Goalie Sponsorship
Restrictions Note
The Kitchener Rangers Hockey Club is a member of the
Ontario Hockey League (“OHL”). Under OHL rules all
advertising/sponsorship agreements are subject to
temporary removal for CHL/OHL nationally sponsored events.
Such events include the following:
• Games broadcast on Rogers Sportsnet
• OHL Conference Championship Series
OHL hockey is the
• OHL League Championship Series
most watched
• CHL Subway Canada/Russia Challenge
Rogers TV program
in Kitchener,
• CHL BMO Top Prospects Game
which boasts more than
• CHL MasterCard Memorial Cup
200,000 subscribers
in Waterloo Region.
Production Charges
Production charges are not included unless
specified. Production can range from $10 - $20
per square foot based on location and number of colours. Kitchener
Rangers Hockey Club does not assume any responsibility for advertising
reproduction that does not conform to the specifications as provided.
Kitchener Memorial Auditorium Complex, 400 East Avenue, Kitchener, ON N2H 1Z6
T: 519.576.3700 F: 519.576.7571 E: [email protected] www.kitchenerrangers.com