Magical Winter Lights Media Day Presentation

Magical Winter Lights Media Day Presentation

2016 MAGICAL WINTER LIGHTS
Gulf Greyhound Park
About 2015 MWL
❖ Largest lantern festival in the U.S.
❖ Nov 20, 2015 - Jan 10, 2016
❖ The festival was an illuminated world
tour with seven themed lantern
sections.
About 2015 MWL
The festival consisted of:
❖ A full carnival rides & games
❖ Food trucks & commercial vendors
❖ Daily live acrobatic performances &
various daily/weekly entertainment
About 2015 MWL
Attendee Information
The 2015 Magical Winter Lights attracted approximately 200,000 visitors from the Houston
metropolitan area
.
Attendee Information
AMA Award
American Marketing Association Houston
Special Event Promotion - Public Sector
2016 Crystal Award
Media Coverage
December 2, 2015 Houston Press “A Video Trip Through Magical Winter Lights”
November 26, 2015 Houston Chronicle
Media Coverage
August 16, 2015 Houston Chronicle “Fall Bazaars & Festivals”
Media Coverage
KRIV Fox 26 News
KRIV Fox 26 News
KXLNTV Univision
KPRC NBC News 2 Houston Daybreak
(Please click the picture/title to watch the video on Youtube)
Social Media
.
Audience Reaction
2016 Magical Winter Lights
Partnership Opportunities
❖ Event Staff
❖ Volunteers
❖ Local school trips
❖ Performances
Sponsorship Opportunities
❖ Title Sponsor
❖ Christmas Special Celebration
Sponsor
❖ Individual Lantern Set Sponsor
❖ Entertainment Sponsor
❖ Golf Cart Sponsor
❖ Food Court Sponsor
❖ Others
Corporate Events
❖ An unique corporate event experience
❖ All-inclusive packages available
❖ Provides a perfect holiday atmosphere
❖ Location: under private tent in the
center of the festival site
2015 MWL Video