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USA - An Emerging Soccer Superpower?
USA - An Emerging Soccer Superpower? Notes and Observations by Jeff Tipping Director of Coaching Development National Soccer Coaches Association of America www.NSCAA.com NSCAA Mission To promote soccer in the USA To help American coaches develop their skills and coaching knowledge. www.NSCAA.com NSCAA Facts Established 1941 Affiliated but not governed by the USSF or FIFA 31,000 members Member benefits include liability insurance, discounts on product and education, All-America Awards, Coaching Awards and Team Rankings www.NSCAA.com NSCAA Structure Membership and Convention Marketing Communications Education www.NSCAA.com NSCAA Administration Elected Board of Directors representing various constituents of the coaching community e.g. High School, College, Youth, Women’s, Latino, Black etc. Executive Committee National Office and Executive Director www.NSCAA.com NSCAA Education Director of Coaching Assistant Director of Coaching 3 Assistant administrators 48 National Staff 13 Regional Technical Directors 50 State Technical Coordinators 300 instructional staff www.NSCAA.com NSCAA Educational Divisions National Staff GK Staff Youth Staff Associate Staff Latino Staff High School Staff Club Director of Coaching Staff www.NSCAA.com Partnerships & Affiliations Adidas, Kwik Goal, Gatorade MLS, MISL, English FA, Irish FA, DFB, KNVB USYSA, USClub Soccer, AYSO, SAY, Y-League Fox Soccer Channel www.NSCAA.com United States of America 300,000,000 people 50 States Constitutional Republic CONCACAF 32 Nations Mexico, Canada, Costa Rica, Guatemala, Trinidad, Jamaica, Bahamas etc. www.NSCAA.com USA/Europe www.NSCAA.com Little Known Soccer Facts First Hat Trick scored in the World Cup? First non-Italian soccer player to meet the Pope? www.NSCAA.com Little Known Soccer Facts Bert Patenaude 1930 USA 3 Paraguay 0 Billy Gonsalves 1934 World Cup MVP www.NSCAA.com Facts First organized soccer league outside the UK? www.NSCAA.com Facts 1884 American Football Association Newark, NJ. www.NSCAA.com Facts First American to break his/her leg at Wembley Stadium? www.NSCAA.com Facts Evil Kneivel www.NSCAA.com USA Today 20 million registered soccer players. More collegiate soccer programs than American football Fastest growing participant sport in the country. U.S. Men’s National Team ranked 4th prior to 2006 World Cup. U.S. Women’s National Team ranked 1st. www.NSCAA.com Media Coverage Number of column inches dedicated by the Kansas City Star (Circulation 2 million) the day of the U.S. – England Match May 28th, 2005? www.NSCAA.com Media Coverage “0” www.NSCAA.com Soccer The World’s Game? “ The sport the world made it’s own was Association football, the child of British global presence….This simple and elegant game, unhampered by complex rules and equipment, and which could be practiced on any, more or less flat and open space of the required size, made it’s way through the world entirely on it’s own merits.” Eric Hobsbawm Social Historian www.NSCAA.com Soccer The American Riddle “Whereas it is impossible to write the history of the twentieth century in virtually any field without the U.S. having a prominent role this is simply not the case in the world of soccer….the U.S. has simply not mattered…” Andrei Markovits “ Soccer….The American Exceptionalism.” www.NSCAA.com Soccer The American Riddle “ GO WEST YOUNG MAN!” Before going west an understanding of the American sports culture might be beneficial www.NSCAA.com The History of Soccer in America. Hegemonic Sports culture. “The sport’s culture which dominates a country’s emotional attachments rather than it’s callisthenic activities.” www.NSCAA.com What happened to soccer in the USA? A team feted by the Vatican In 1934 A team shunned by the American media 1950 www.NSCAA.com Three reasons for soccer’s low profile in the USA 1. 1870 – 1930 Formation of Sports Culture www.NSCAA.com Obstacles to growth 1. Formation of Sports Cultures 1870 – 1930. 2. Soccer viewed as an anti – American activity. 3. Poor leadership and lack of funding www.NSCAA.com Formation of Sports Culture Between 1870 and 1930 soccer was crowded out of US sports culture by American football, basketball, baseball and, to a certain degree, hockey. www.NSCAA.com Cultural and Historical Obstacles Development of Sports Cultures 1870 – 1930 Baseball “The National Pastime” 1846 - First Baseball Game www.NSCAA.com Cultural and Historical Obstacles Basketball “ The National Game” 1897 YMCA of NJ. First professional basketball team www.NSCAA.com Cultural and Historical Obstacles Football “The National Mania” First Collegiate American Football Match November 13th, 1875 Harvard vs. Yale National Football League Founded 1920 www.NSCAA.com Three reasons for soccer’s low profile in the USA 2. Soccer perceived as an non-American activity. www.NSCAA.com Soccer as a non–American activity The Bizarre Case of John Kerry, former, Candidate for President of the U.S.A. “There is a chapter from Kerry’s sporting biography that remains curiously uninvoked…his days as a soccer player…At Yale he scored a hat trick against Harvard….so why isn’t Kerry juggling soccer balls..for the cameras? Kerry is running from soccer because the game is bad politics…there’s a deep anti soccer strain in this country. Thick- necked football coaches have spread a nasty form of agitprop. They claim that soccer players are too cowardly to tackle a running back….former Republican vice presidential candidate Jack Kemp once intoned, “Soccer is a European Socialist Sport.” Franklin Foer Los Angeles Times www.NSCAA.com Soccer as a non–American activity www.NSCAA.com Non – American Activity Establishment of U.S.F.A. at the period of greatest growth for American nationalism. F.I.F.A. “F.I.F.A.’s involvement in soccer demonstrated something unthinkable to the American mentality….a lack of complete sovereignty and control on the part of American organizations who remained subservient and subordinate to a foreign entity.” Markovits. www.NSCAA.com Non – American Activity Europe equals socialism. America was an anti-collectivist nation from it’s founding. Soccer - a British sport. The Britain of the late 19th and early 20th century was perceived as a rival to the growing nationalism of the U.S.A. Integration Adherence to European sports indicated a lack of interest in being integrated as an American. www.NSCAA.com Three Reasons for soccer’s low profile in the USA 3. Poor leadership at the FA level. Lack of understanding of the importance of collegiate sport in the USA The leaders at the U.S.F.A. were, in the early days parttime immigrants from European countries. www.NSCAA.com Poor leadership at critical times U.S.F.A. failed to recognize Collegiate soccer and so missed the opportunity to gain publicity and recognition. The disappearance of soccer from American campuses meant that soccer lost its most important institutional disseminator among the American middle class and fall football games became the sports choice of the American middle class. www.NSCAA.com Collegiate Sport in the USA Gives colleges an identity Major source of entertainment and revenue through gate receipts and TV Give colleges a rallying point Gives colleges a source of student supply Gives athletes a free education Provides athletes for the pro leagues www.NSCAA.com Collegiate Sport www.NSCAA.com Collegiate Soccer www.NSCAA.com Problems with the Collegiate System Sport is governed by College Athletic Directors and Presidents College soccer season – mid August until December Restrictions on college scholarships College rules e.g. substitution Major conduit for a pro career Not considered a spectator/revenue sport www.NSCAA.com Collegiate Soccer in the USA For most of American soccer history has been the only constant Stability for players and jobs for coaches Facilities Free education Some outstanding programs which give the sport a profile www.NSCAA.com Collegiate Soccer in the USA 2007 U.S.A 2 Mexico 0 U.S.A. First XI – 8 University players Mexico First XI - 0 www.NSCAA.com American College International Products David Weir Graduate University of Evansville, USA. 1991 Everton FC – 8 years English Premier League Glasgow Rangers Captain Scottish National Team Captain www.NSCAA.com Leadership Continued – What to call it. 1913 United States Football Association 1945 United States Soccer Football Association 1974 United States Soccer Federation 1998 US Soccer www.NSCAA.com Other obstacles to growth Support of the Media Lack of stadiums The US Owner/Businessman Fragmentation of American soccer culture; USYSA, USClub Soccer, AYSO, SAY, Y League Inability to draw black athletes Size of the country Lack of tradition www.NSCAA.com 40 Years of Progress 1966 World Cup Final on ABC’s “Wide World of Sports” 1968 merger of NPSL and U.S.A. (United Soccer Assoc.) to form NASL. Pele -1968 Santos Tour 1972 Federal Education Amendments to the Civil Rights Act of 1964 1975 – Pele signs four year contract with the NASL 1990 Alan Rothenberg elected President of USSF and chief organizer of the ’94 World Cup www.NSCAA.com Impact of NASL Developed a generation of American soccer followers 1987 – 15,388,000 players 1996 – 18,098,000 players Over the age of 6 1997 – 8,646,000 6-11 years of age 4,981,000 12-17 years of age 2,985,000 18-34 years of age Increase in participants 8 times greater than any other industrialized western nation Soccer Industry Council of America www.NSCAA.com Demise of NASL N.A.S.L. folded in 1985 Lavish contracts for foreign players Very few quality American players No real soccer culture in the USA www.NSCAA.com The Way Forward 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Globalization The Latinos Second generation soccer players and hyphenated Americans. 1994 World Cup US Soccer and Project 40 Americans overseas Changes in TV The MLS Women’s Soccer American coaching system www.NSCAA.com Globalization Olympics, World Cup coverage, European and Latin American www.NSCAA.com Latino Population Most MLS literature is bilingual Chivas, USA (Guadalajara, Mexico) is in the League NSCAA Latino Division NSCAA Latin American Soccer Coaches Committee Trips to Latin America www.NSCAA.com Second Generation Players Alecko Eskandarian – DC United Striker. Father played in NASL. Kenny Cooper – Manchester United. Father played in the NASL www.NSCAA.com Hyphenated Americans Paul Rideout – Kansas City Alliance Charlie Cook – Coerver Soccer Mo Johnston – Toronto F.C. Steve Nicol – New England Revolution www.NSCAA.com World Cup 1994 World Cup and U.S. Pro League 1984 Olympics in Los Angeles Goals Sell out crowds Colorful crowds with no crowd violence U.S. vs Switzerland opener outdrew the U.S. Open Golf Tournament U.S. won first World Cup game since England 1950 www.NSCAA.com Advances at U.S. Soccer $77 million Development of scouting and coaching education infrastructure Expansion and funding of National Team programs; U/17s at Bradenton Academy Project 40 – Adidas Elite www.NSCAA.com Americans Overseas / 2005-2006 England 16 Germany 11 Norway 5 Holland 3 Denmark 3 France 2 Belgium 1 Greece 1 Chile 1 Italy 1 Mexico 1 Serbia 1 www.NSCAA.com Americans Overseas 20062007 More Americans in the Premier League than Scottish players. www.NSCAA.com Americans Overseas www.NSCAA.com Influence of T.V. MLS and US Soccer contracts with ESPN, ESPN 2 and ABC Fox Soccer Channel - 24 hour a day soccer Soccer advertising strategies in games Soccer advertisements Knowledgeable American commentators www.NSCAA.com Influence of T.V. www.NSCAA.com The Women’s Game. 1972 Title IX Women’s World Cup 1991, 1999 Champions, 1995, 2003 third place. Olympic Champions 1996 and 2004, 2008 1996 Olympic Final – U.S.-China 77,000 1999 U.S. game attendance – 79,972 - 65,080 - 50,484 - 55,000 73,123 www.NSCAA.com Women’s Game www.NSCAA.com MLS Single Entity. The owners of the clubs also own the League. Decisions are made for the good of the League, not just individual teams American players and American coaches. 4 senior internationals allowed and 2 or 3 junior internationals The “Beckham Rule.” Soccer stadiums – Columbus, Los Angeles, Chicago, Colorado…… Kansas, New York in the planning stage www.NSCAA.com MLS Average attendance, 16,000 Big name sponsors – Adidas, Budweiser, American Airlines, Gatorade, Chase, Pepsi, VW, The Home Depot, US Soccer Foundation Long term T.V. contract with Fox, ESPN, ESPN2, ABC www.NSCAA.com MLS Youth development programs Ownership Negative revenue Overseas losses Media coverage Player anonymity 16 teams in 2010, 18 teams in 2011 www.NSCAA.com American Coaching Education USSF Licenses NSCAA Diplomas USYSA Licenses www.NSCAA.com American Coaching Education Dettmar Cramer – German FA Andy Roxburgh – Scottish FA & UEFA Technical Director K.N.V.B. – Rinus Michaels Bill Beswick – The Craft of Coaching Other American coaching sports traditions www.NSCAA.com American Coaching Education Coaching as a Craft Technical, Tactical, Physical, Psychological Improving players vs. drill instructors www.NSCAA.com American Coaching Education National. Technical training, progressive training, intro to functional training for the individual. 6 v 6. Advanced. Training by unit , Functional Methods of Coaching, 8 v 8. Premier Diploma. Systems of Play, Advanced Methods and management of players. 11 v 11. Master Coach. One Year. Management in American Soccer. www.NSCAA.com The American player Weaknesses Modelling Motivation Savvy Technique Middle Class Strengths Physical Organized Educated www.NSCAA.com NSCAA Coaching Education The American Coach 1. Whole part whole. Cramer – 1970 2. Progressive; Simple to complex 3. Functional 4. Coaching in the game 5. Program Management 6. Eager and educated www.NSCAA.com NSCAA The Coaching Family NSCAA Wishes to thank You for Attending See you at the Baltimore Convention January 12th – 16th, 2011 www.NSCAA.com
