The Playboy Life

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IN5IDETHE FABLEDPLAYBOY
mansionon a Wednesday
afternoon,theambienceis decidedly
lesswitdthanyou might imagine. With nary a Playmatern
sight, staffersand PR repres e n t a t i v e sm i t [ a b o u t ,a w a i t ing the arrivatof the legendary
Pl.ayboy
founder.
Whenhe'snot
tookingfor new
waysto expand
hisPtayboy
empire,
HughM.Hefner
is indutging
hisothergre?t
passlon: mOVleS.
By FrancesHuffman
-
Hugh Hefner Iaffectionate[y known as "Hef" to friendsl H e f n e r g t a n c e sa t h i s g i r l hatesbeingphotographed,
but f r i e n d sa n d a n n o u n c e w
s itha
has agreedto atlow DIRECTVg r i n , l t ' sg o o dt o b e t h e k i n g . "
TheGuide@
to caoturehim and
Apparentty,
he'snot atonein
h i s s i x g i r t f r i e n d os n f i t m .0 n e h i s o p i n i o n A
. s t h e h e a do f a
by one,the voluptuous
btondes
i n c t i n g yd r e s s e sm a k e t h e i r
way intothe tibrary,whichdoubtesas Hefner'smoviescreeni n g r o o m a n d s e r v e sa s t h e
b a c k d r o pf o r t o d a y ' sp h o t o
shoot. When he enters, clad
in one of his trademarksmokingjackets,he takeshisseatin
gl.obaI
empirethat spansnear[y fivedecadesand has included magazines,
books,tetevision,
fil.m,cl,othing,branded merc h a n d i s et,h e I n t e r n e t n, i g h t c I u b s a n d r a d i o ,H e f n e r h a s
b e c o m et h e e n v y o f m a t e s
worldwide.
Not satisfiedto rest on oast
a throne-tikechair,and a staffer successes,however,the everj o k e s ," T h ek i n g h a s a r r i v e d . " r e s t t e s sp u b t i s h e ri s m a k i n g
8
O t R f C f V- T h eG u i d e oI D t R E C T V . c oI m
N o v e m b e2r 0 0 2
movesto keephis 50-year-otd
Ptayboybrand fresh. In fact,
on the afternoonwe met, Hefner was interviewingPlayboys
new editoriaIdirector,James
Kaminsky,a former executive
editorat Maximwhois exoected to breathenew life into the third-worl.dcountriesare just
magazinefottowingthe retire- discovering
att thingsPtayboy,
ment of tongtimesecond-in- which presentsa whote new
command,Arthur Kretchmer. opportunity
for the company."l
H e f n e r i s c o n v i n c e dt h a t
the entertainment
divisionof the
c o m p a n yo f f e r s s o m e o f t h e
g r e a t e s tp o t e n t i a If o r f u t u r e
growth. "We haveseveralprojectsin the works now,inctud-
think the Ptayboymark representsthe bestof the American
dreamwith personaIfreedom,
potiticaI
freedomandeconomic
f r e e d o m ,a n d t h a t h a s g r e a t
a p p e a I u n i v e r s a t t y , "H e f n e r
i n g t h e B r i a n G r a z e r[ b i o p i c l
of my tife,"he says.
0 n t h e p e r s o n a Is i d e ,t h e
pasAtsoon the horizonis gtob- pubLishing
entrepreneur's
atizationA
. c c o r d i n gt o H e f - sionfor partyingand platinum
ner,the Rabbitis protiferating btondesis commonknowledge.
L i k e ,w e l . t ,a r a b b i t . C a s e i n
But he has an even stronger
point: Ptayboy-branded
passionfor somethingfar less
mer-
c h a n d i s ei s n o w s o t d i n m o r e
t h a n8 0 c o u n t r i e sP. t u s ,m a n y
c a r n a t :m o v i e s .
Continuedon pageA63>>
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Tom Hanks eamed his first Oscar* nominadon for his disarming
tum as Josh Baskin, a l2-year-oldboy who wishes to be "big",
only to wake up one morning to find himself firll-grown. Until he
can find a way to reversethe process,Josh must leam to live in
the adult world - complete with a job, an apartment and even
a little romance urith a co-worker (Elizabeth Perkins). Robert
lnggia, portraying Josh's boss, teams up with Hanks for a foottapping piano duet in the most memorablescenefrom this
Penny Marshall classic.
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Tbday's Quote: "A friend is one who lsrows you and loves you just the same."- Elbert Hubbard
Tbdoy'e Birthday: Singer/SongwriterJoni Mitchell - November7,1943.
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This Boys Life
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m u s i ci n d u s t r yp e r f o r mB r o a d w a y
s o n g s ;g u e s t si n c l u d eS h a w nC o t v i n ,
L i n d aE d e r ,C y n d iL a u p e r M
, a n d yM o o r e
a n dT r i s h aY e a r w o o d .
9pm HICKJAGGER:
THEULTIilATE
PERFoRHER
TtC 9tilil The performer
b e c o m e sa r o c ki c o n .I T V P G ]
icalMidwestern
homewitha lot
o f r e p r e s s i o na, n d I e s c a p e d
t h r o u g hd r e a m sa n df a n t a s t e s
i n t h o s e d a r k e n e dt h e a t e r s .
f a c e i s l i n e d b u t w h o s ee y e s
stitttightup when he tatks
a b o u tm o v i e s .
T o t h i s d a y , F r i d a yn i g h t s
at the mansionare referredto
as Casablanca
n i g h t "w h e n
H e fn e r r u n sa c l a s s i cf o r 3 0 t o
M u c ho f m y l i f e h a s b e e na
pursuitof the fantasiesI sawat
the movies,"saysHefner from
4 0 o f h i s c t o s e sct o h o r t sP
. rior
t o a i r i n g t h e v i n t a g eg r e a t s ,
the fitm buff,who boastsa per-
theopposite
sideof a backgamm o n t a b t ei n h i s s t u d y .
I n g r a t i t u d ef o r t h o s ec e t -
s o n a Ia r c h i v eo f s o m e 4 , 0 0 0
f itms,preparesnotesandgives
a [ i t t t es p e e c ha b o u tt h e p r o d u c t i o no f t h e f i t m a n d a n y
>>Continuedfrom page I
"l was raisedin a very typ-
L u l o i dd r e a m s a n d f a n t a s r e s ,
H e f n e rn o wd o n a t e sf u n d st o a
f r L mp r e s e r v a t i o n
p r o j e c ta t
UCLAand hasendoweda chair
i n t h e f i [ m d e p a r t m e nat t U S C .
A s a m o r e p e r s o n atl r i b u t et o
f i l m , h e h o s t s m o v i en i g h t s
everyFriday,Saturdayand Sun-
behind-the-scenes
insight.And
everyyearon Hefner'sbirthday
in Aprit,he rerunsCasablanca,
a n d t h e m o v i en i g h t r e g u t a r s
dressup in the styleof the era
a n d n o s ho n c a v i a ra n d c h a m pagne.
d a yi n t h e m a n s i o ns c r e e n i n g
room.
M o s tm o v i en i g h t st h o u g h ,
it's a simptebuffetand every-
It atl startedin the early
19 9 0 so n t h e 5 0 t ha n n i v e r s a r y
of the reteaseol Casablanca,
Hefner'a
s t t - t i m ef a v o r i t ef r t m .
H e r a n a p r i n t o f t h e c l a s s r c Falcon and To Have and Have
on a Fridaynight,thenfoltowed Not,overthe followingFridays.
''By
t h a tw i t h t w o o t h e rH u m p h r e y
thenwe were hooked,
B o g a r tc t a s s i c s T
, h eM a l t e s e s a y s t h e 7 6 - y e a r - o L dw,h o s e
b o d y ' sf a v o r i t em o v i e s n a c k ,
p o p c o r n ." Y o uc a n t w a t c h a
" efm o v r ew i t h o u tp o p c o r n , H
n e r s a y sw i t h a s m i t e .
D I R E C T VT h eG u i d e l D l R E C T V . c oI m
N o v e m b e2r 0 0 2
63