Interinvestments Realty Listings Guide

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HOW TO
SELL YOUR PROPERTY
SUCCESSFULLY
In Today’s Market!
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HOW TO
SELL YOUR
PROPERTY
SUCCESSFULLY
IN TODAY’S MARKET!
✓ Price the property correctly!
✓ Know your buyer!
✓ Always hire a REALTOR®!
✓ Select the TOP Real Estate Office!
✓ Hire the best Realtor® to do the job!
✓ Sellers’ Preparation for selling the
house faster!
✓ Always have a Marketing Plan!
✓ Also have a Digital Marketing Plan!
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PROPER PRICING
PRINCIPAL GOALS:
❖ Get the most possible money for your Property.
❖ Sell quick, without future liability.
IF YOU OVERPRICE YOUR HOME?
❖ Competition will sell faster. Your home will help as a
comparative showcase.
MAIN OBJECTIVE:
Attracting the right buyer
Steps to follow:
❖ Be realistic. Proper pricing is the number one factor
that buyers use in determine which home to view.
❖ Price is set by the seller, but the value is determined
❖ Your Property will stay in the market longer. 80% of
potential buyers will visit your home in the first four weeks.
❖ Qualified buyers will lose interest.
❖ Negative impression is attached to the property. If the
property stays to long for sale, buyers will believe
something is wrong with the property.
❖ The seller will lose money
by the buyer.
DON’T ALLOW YOUR ENTHUSIASM OVERLAP YOUR JUDGMENT AND LEAD YOU TO
OVERPRICING. A MISTAKE THAT YOU CAN’T AFFORD!
(EXTRA MORTGAGE PAYMENTS, TAXES,
INSURANCE MAINTENANCE).
❖ You’re exposed to receive less money for your
property, (less than market value) because you
are approaching a deadline.
WHAT DETERMINES
YOUR ASKING PRICE?
❖ Appraisal.
(THE LENDER WILL LEND MONEY BASED IN WHICHEVER IS LESS,
SELLING PRICE OR APPRAISED VALUE).
Location.
(THE SAME PROPERTY LOCATED ELSEWHERE
LIKELY WOULD HAVE A DIFFERENT VALUE).
Urgency.
(MUST BE REFLECTED IN THE ASKING PRICE).
❖ Faster sale.
Competition.
(LOCAL SALES PRICES, SUPPLY & DEMAND,
CURRENT MARKET.)
❖ More exposure to qualified buyers.
Age of the Property.
Financing and interest rates.
Comparative Market Analysis
(MARKET CONDITIONS, JOB OPPORTUNITIES, GROWING
POPULATION AND HOUSING SUPPLY IN THE AREA).
Selling costs.
WHAT DOESN’T DETERMINE
YOUR ASKING PRICE?
❖ Original cost.
❖ Cosmetic improvements.
❖ Over-improvements.
(THE BEST PROPERTY IN THE NEIGHBORHOOD).
❖ The costs to rebuild your home today.
❖ Personal attachment.
(BUYERS PURCHASE BASED ON THEIR
EMOTIONS, NOT YOURS).
❖ Neighbors and family claims.
(YOUR HOUSE IS WORTH NOT WHAT THE REALTOR ® OR THE SELLER
WANTS BUT WHAT THE BUYER IS WILLING TO PAY FOR SIMILAR
PROPERTIES IN THE AREA AT CURRENT TIME!)
BENEFITS OF PROPER PRICING:
❖ Less inconvenience.
❖ Attract higher offers.
❖ Sellers will NET more at closing.
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KNOW YOUR BUYER
WHO IS MY TYPICAL BUYER?
❖ International Buyers. Mainly from Latin America:
Venezuela, Colombia, Brazil; Come with money to invest.
Usually pay cash or invest a higher down payment making
SELECT THE TOP
REAL ESTATE COMPANY:
INTERINVESTMENTS REALTY®
❖ The #1 office with more sales in the area according to the
local RAMB Multiple Listing System’s records.
❖ When you select Interinvestments Realty®, you are
selecting the office that offers the best results!
the mortgage qualifying easier. Also Europeans, (mainly
❖ We commit major capital resources in advertising.
from England, Ireland) and Buyers from Asia.
❖ All our sales associates are trained in the latest sales and
❖ Also “snow birds” from the U.S. Northeast Regions and
Canada.
(TYPICAL BUYERS ARE RETIREES OR BOOMERS BUYING A SECOND
HOME IN THEIR MORE PRODUCTIVE YEARS AND NEAR TO RETIREMENT)
❖ Miami Dade County receives more than 4,000 new residents
every month moving from other States and Countries.
financial techniques for securing the best buyer for your home.
❖ We have a strong presence in the major shopping malls
with our special designed real estate showrooms.
❖ Innovative Internet marketing.
❖ In business since 1980.
❖ www.interinvestments.com
ALWAYS HIRE A REALTOR®:
❖ Realtor® has knowledge, education and tools that will
produce ACTION!
❖ It’s leverage, multiplication of efforts. It’s the complete
Board of Realtors® joining forces to sell your own property.
❖ The Realtor® you work with could be one of your most
valuable resources. Realtors® agreed to act under and
adhere to a strict Code of Ethics.
❖ Realtor® can help you to set a fair price for your Property.
❖ Realtors® research value through the Multiple Listing Service.
❖ Only Real Estate Agents that are members of the National
Association of Realtors® are entitled to the term Realtor®.
❖ Realtors® have access to a wide range of classes,
seminars and certifications.
❖ Realtors® are community experts. They track real estate
trends, share neighborhood concerns and impact local
and national legislation.
❖ Realtors® are the largest professional association in the World!
❖ Realtors® have been selling homes in the United States for
more than 200 years. In this country nothing endures so
long if it doesn’t offer value to its service.
(AWARD WINNING WEBSITE WITH MORE
THAN 1.5 MILLION VISITORS EACH MONTH.)
❖ National and International Brokers’ networks.
❖ Languages: French, Spanish, Russian, German,
Portuguese, Italian, English.
❖ Corporate clients.
❖ Professional virtual tours.
❖ Narrated on-line videos of especially selected properties!
❖ Impressive position in the most important Search Engines:
Google, Yahoo, MSN.
❖ Exposure in hundreds of different real estate websites to
market to our selected International clientele.
❖ Our Professional designed brochures are “silent salesmen”
distributed in major shopping malls.
❖ Yard Signs
❖ Open Houses weekly.
❖ Right media exposure.
❖ Our Marketing Plan.
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TIPS FOR BETTER HOME SALE
❖ Our Digital Marketing Plan.
THE BEST REALTOR®
TO DO THE JOB:
REALTOR® PERSONAL STRENGTHS:
❖ Knowledge and access to marketplace
latest trend and information.
❖ Communication skills.
❖ Property evaluation skills and current
data perfectly explained.
❖ Showing and closing skills.
❖ Empathy.
❖ Positive attitude.
❖ Remove stains from the driveway.
Home Interior:
SELLERS’ PREPARATION TO SELL
THE HOUSE FASTER!
Moving from the home in which you and your family have lived,
(PROSPECT FIRST IMPRESSION IS OF GREAT IMPORTANCE).
❖ Pay special attention to kitchen and bathrooms.
(CLEAN AND ODOR FREE).
loved and grown could be a traumatic experience. Many people
❖ Have leaky faucet taken care of.
find that selling is like giving up part of them. (But selling your
❖ Remove excess and large furniture.
home does not have to be a nightmare).
❖ Closets and kitchen cabinets free of clutter.
❖ Don’t use garage, attic or basement as storage.
TIPS FOR MAKING YOUR HOME MORE SELLABLE:
❖ Give the impression of space.
(IF THE OUTSIDE LOOKS GOOD, BUYERS WILL LIKE TO SEE WHAT’S ON THE INSIDE).
❖ Change torn screens.
❖ Keep lawn & landscape nicely.
❖ Trim bushes.
❖ Plant flowers.
❖ Place a “Welcome” floor mat at the front door.
❖ Paint the front door.
❖ Repair cracked windows, holes in the wall
and stained ceilings.
❖ Keep counter tops cleared.
❖ Replace all burned out light bulbs.
❖ Open all drapes, window blinds. Have lights on.
❖ Place pets in cage or take them to a neighbor.
❖ No dirty dishes in the sink.
❖ No laundry in the washer/dryer.
❖ Clean or replace dirty or worn carpets.
❖ Have soft music playing.
❖ Have potpourri smell around the house.
❖ Keep toys in the children’s room.
❖ Replace loose bricks and fill cracks in the
walls and driveway.
❖ If you need to paint always select conservative
neutral colors.
❖ Clear away cobwebs.
❖ Caulk all wet areas.
LET THE AGENT DO THE SHOWING
AND THE TALKING.
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MARKETING PLAN
INTERINVESTMENTS REALTY®
MARKETING PLAN:
❖ It requires a Realtor® to craft a marketing plan especially for individual
homes, reflecting market conditions.
❖ Our plan for selling entails a variety of marketing strategies.
❖ Realtor® routinely market by mail with new listings announcements
and regular newsletters.
❖ Realtor® work is usually quiet and unseen, yet important. Phone calls,
contacts, follow ups, outreach efforts.
(ALL IS REQUIRED TO SELL HOMES).
❖ The National Association of Realtors’® numbers show that most
household move 10 miles of their current location, while 20%
move at least 50 miles.
❖ Digital marketing plan. The Internet is an important factor in
Real Estate marketing and will likely becomes more important
in the future. It’s the place to view Real Estate. On line Real
Estate also provides additional information. Like neighborhood
information, schools’ data, video-tours, consumers’ information.
Also offers communication: e-mails, instant messaging.
(SEE OUR UNIQUE DIGITAL MARKETING PLAN).
❖ Comparative Market Analysis fully explained and analyzed.
❖ Various financial alternatives to qualify potential buyers.
❖ Estimate of Net Proceeds.
(ACTUAL SELLERS’ WALK-AWAY MONEY).
❖ Home enhancement.
❖ Promotions to other brokers in the area.
❖ Property information.
❖ Direct marketing.
❖ E-Blast promotions.
❖ Our For Sale sign.
❖ Media advertising.
❖ Sellers’ Disclosures.
(TO AVOID FUTURE LIABILITY AFTER CLOSING).
❖ Marketing and Activity Reports.
❖ Qualifying your buyers.
❖ Evaluating and Negotiating Offers.
❖ Closing the Sale.
❖ After closing service.
❖ Relocation service assistance, if needed.
Professionally designed internet
website, where we receive more
than 1,500,000 hits per month.
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DIGITAL MARKETING PLAN
INTERINVESTMENTS REALTY®
DIGITAL MARKETING PLAN:
buyers who use Internet to search for a home.
❖ Our award winning website (www.interinvestments.com).
❖ Homebuyers spend 75% of their time searching
It’s our way to showcase your property to global
On-line for a home.
purchasers.
❖ Mortgage calculator access.
❖ It will make your property stand out in the local
❖ Affiliated links with several selected websites, such like:
marketplace, too.
Craigslist.com
❖ Our website receives more 1.5 million of visitors each month.
Univision.net
❖ Virtual-tours & Videos of our Listings.
Realtors.com
❖ Exterior and Interiors photos. We can create an instant
TRANSLATED IN 13 DIFFERENT LANGUAGES).
virtual brochure On-line of your property and e-mail it to
Miami.com (Miami Herald)
potential buyers.
Miamire.com
❖ Buyers typically spend over 20 minutes each time they visit
Showcasere.com
Interinvestments.com, looking to buy properties just like yours.
Backpage.com
❖ Our very own feature the “Search Wizard” that will allow
Greatschools.net
buyers to find properties according to categories like:
The NCM.com
location, sale prices, special conditions, schools,
Terrafly.com.
churches, lifestyle, etc.
Buyers come back again and again.
❖ Automatic pre-qualification of potential buyers.
❖ Links with many local and government web sites that will
inform Buyers about local services, schools in each area,
churches, hospitals, property taxes, insurance costs, etc.
❖ Your property will be accessible 7/24 to more than 70% of
0
(THE LARGEST REAL ESTATE SITE ONLINE
5
10
15
20
25
30
35
40
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TIME VS. PRICE
Q: HOW MUCH IS YOUR PROPERTY WORTH?
A: O n l y a s m u c h a s a b u y e r i s
w i l l i n g t o p a y.
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TIME VS. PRICE
HOW SOON DO YOU
WANT TO SELL?
70%
75%
80%
THE FOUR THINGS THAT
MAKE A PROPERTY
SELL:
✶ LOCATION
✶ PRICE
✶ TERMS
✶ CONDITIONS
85%
90%
92%
95%
97%
Even though you may not have to sell,
you are competing with sellers that do.
FACT: A buyer is more likely to make
a full price offer on a home that is
priced right before making a low offer
on a home that is priced too high.
100%
PRICING
WHOLESALE
RETAIL
$_______
$________
YOUR PRICE
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MARKET DATA
0
5
10
15
20
25
30
35
NATIONAL RELOCATION SERVICE
• 18% of our buyers are referred to us
from out of the area.
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MARKET DATA
80
70
60
50
40
30
20
10
0
80
70
60
50
40
30
20
10
0
0
10
20
30
40
50
0
3
6
9
12
15
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MARKET DATA
80
100
70
80
60
50
60
40
40
30
20
20
10
0
0
0
10
20
30
40
50
60
70
80
0
10
20
30
40
50
60
70
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FINDING A BUYER IS ONLY PART OF MY JOB:
•
•
•
•
• Showing your
property
• Negotiating
the sale
Listing
Marketing
Advertising
Promoting
1/3
Notes
1/3
• Arranging
Financing
• Appraisers
• Inspections
• Closing
1/3
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our offices
Interinvestments Realty®
Headquarters
730 NW 107th Ave. #120
Miami, Fl 33172
✆ | 305.220.1101
Tampa
2202 N West Shore Blvd. #200
Tampa, FL 33607
✆ | 813.639.4284
Miami
Naples
Dolphin Mall
5100 Tamiami Trail North #105
11401 NW 12th St. #112
Naples, Fl 34103
Miami, Fl 33172
✆ | 239.262.7202
✆ | 305.436.3061
Royal Palm Place
179 SE Mizner Blvd. # 37
Boca Raton, FL 33432
✆ | 561.391.0605
Broward
Orlando
The Oasis at Sawgrass Mills
4700 Millenia Blvd. #175
2602 Sawgrass Mills Cir. #1101
Orlando, Fl 32839
Sunrise, Fl 33323
✆ | 407.210.3804
✆
West Palm Beach
| 954.846.7341
w w w . i n t e r i n v e s t m e n t s . c o m