benefits of cpo - Kia Motors Finance | Dealer Access

BENEFITS OF CPO
CERTIFIED PRE-OWNED OFFERS
GREATER VALUE FOR CUSTOMERS,
HIGHER REVENUE FOR YOUR DEALERSHIP
When they lease, you lead.
At Kia Motors Finance, we look for ways to support the long-term success of your business.
We believe offering a lease product delivers great benefits to your customers and, with the
right processes in place, an unparalleled opportunity for repeat and new business at your
dealership. That is why we’ve established a library of reference materials that provide a
360-degree view of leasing, including best practices, step-by-step guides, and much more.
Together we can drive your business forward.
Below is a complete listing of the available lease subjects, arranged according to the life
cycle of one leased vehicle, from initial sale to vehicle remarketing, as well as customer
retention at lease maturity.
DEALER BENEFITS OF LEASING
LEASING 101
HOW TO SELL A LEASE
LEASE CONTRACT REVIEW AND DOCUMENTATION
MANAGING LEASE-END
LEASE-END PROCESS OVERVIEW
BENEFITS OF CPO
OFF-LEASE VEHICLE GROUNDING AND PURCHASING
ONLINE AUCTION USING DEALER DIRECT
Please contact your business development manager should
you have any questions or to arrange for in-store lease training.
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THE BENEFITS OF CPO
Kia vehicles that are part of the Kia Certified Pre-Owned (CPO) program typically offer higher margins
than non-certified used vehicles and can serve as a gateway to long-term loyalty from a customer—
49% of CPO customers trade up to a new vehicle from the same brand.* Plus, the program helps
sustain the brand’s overall value, which translates into greater revenue for your dealership.
Why Sell CPO?
With the Kia CPO program, Kia dealers are better positioned than the competition. You’re able to offer
popular recent-model, lower-mileage vehicles that are factory certified and come with an industry-leading
CPO warranty—exclusive benefits you cannot offer with a non-certified pre-owned vehicle. The program
supports business across several revenue centers at your dealership and lets customers know they can buy
with confidence.
Used Vehicles That Work Harder for Your Dealership
• CPO vehicles typically sell 28 days faster than their non-certified counterparts.**
• A CPO program can help protect residual values for continued competitive lease and APR programs.
• Customers who buy a Kia CPO vehicle have the peace of mind that they’ve purchased a quality
used vehicle.
• Selling CPO vehicles offers the selling dealer sales benefits, a closed network for repairs, and can
support revenue in F&I offices.
• Sales - Quicker inventory turn than a non-CPO used Kia, additional showroom traffic,
greater owner loyalty.
• Parts & Service - Warranty repairs bring customers back to your dealership, plus Kia pays:
• MSRP on parts
• ALLDATA Repair time for labor
• F&I - Opportunity for greater profits with CPO Wrap service contracts, Kia Care pre-paid
maintenance, and Kia Road Hazard Tire Coverage.
• CPO vehicles offer higher trade-in allowances.
* Autotrader.com 2014
**AutoTrader 2011 – Certified Pre-Owned National Averages
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The smartest way to finance.
Off-Lease Vehicles: Your Source for a Solid CPO Inventory
Leased vehicles returned to your lot are typically excellent candidates for certification. Kia Motors Finance
(KMF) makes off-lease vehicle purchasing easy—simply ground the vehicle and you’ll be ready to purchase
it for your used vehicle inventory. Learn more about how KMF supports CPO sales on the following page.
High Value, Low Cost
When it comes to the Kia CPO program, dealers benefit with:
• No enrollment fee.
• No annual fee.
• No certification fee being assessed to the dealer until the vehicle is sold.
• Free product placement for your CPO vehicles across major sites, including Kia-CPO.com, KBB,
Cars.com, CarGurus, Edmunds, and CertifiedCars.com.
• Point-of-sale marketing materials to help promote CPO.
Customer Benefits
Customers who purchase CPO vehicles are likely to give greater consideration to the brand, meaning they
are typically more loyal than customers who purchase non-certified used vehicles. CPO also gives your
customers an opportunity to purchase a used vehicle with the added peace of mind that comes with:
• An industry-leading CPO warranty
• 10-year/100,000-mile CPO limited powertrain warranty^
• 5-year/60,000-mile comprehensive new vehicle limited warranty
• 12-month/12,000-mile Platinum Coverage†
• Travel Breakdown protection
• 150-point quality assurance inspection
• CARFAX® Vehicle History Report™ and branded title check on eligible vehicles
• 10-year unlimited mileage roadside assistance plan
• Rental car allowance
^From original in-service date and zero (0) miles.
†From date of purchase
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KMF Supports CPO
Together with Kia Motors America, KMF works to offer attractive financing for your CPO inventory. And
because lease contracts tend to have a shorter duration than purchase contracts, and include stringent
mileage and wear & use guidelines, off-lease vehicles are typically strong candidates for certification.
We also make it part of our remarketing strategy to ensure you have the opportunity to obtain the
highest-quality used vehicles for the CPO program. Grounding dealers have an exclusive period of up to
48 hours to make a purchase decision on lease return vehicles.
In addition, KMF offers generous advances on CPO models, plus competitive flat fees. Floor plan dealers
can also enjoy interest-only flooring on CPO vehicles for six months.
Help and Support
For more information on Kia CPO, please contact your Kia District Sales Manager, or contact your KMF
Business Development Manager if you wish to learn more about vehicle financing for Kia CPO.
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Disclaimer: All statements and representations regarding the Certified Pre-Owned Program and offers are made solely by Kia Motors America, not by Kia Motors Finance. Kia Motors
Finance believes the information to be reliable; however, it has not independently verified the information contained herein and makes no guarantee or warranty with respect thereto.
DRIVE YOUR BUSINESS FORWARD
At Kia Motors Finance, driving customer loyalty to the brand
and your dealership is at the heart of what we do and nowhere
can we demonstrate that value more than with lease customers.
Take advantage of our lease-end support and see how KMF can
help increase loyalty and revenue at your store.
The smartest way to finance.
Complete financial solutions dedicated to Kia dealers.
DRIVE YOUR BUSINESS FORWARD
©2015 Kia Motors Finance
Issue Date: 12/10/2015