a note from bob - Breakthru Beverage Group

quarterly
mixer
1st Quarter 2015
FEATURED: FRONT BEACH ROAD IN PANAMA CITY BEACH
a note from bob
#BACARDIPREMIERCRU TACKLES CANCER
Congratulations to all the runners, walkers, and cyclists who came out to participate in this
year’s Dolphins Cycling Challenge. In addition to the training commitment for a 5k or cycling
between 12 to 176 miles, these associates also raised important funds for cancer research at
the University of Miami’s Sylvester Comprehensive Cancer Center. Together with our friends
at Bacardi, Team Bacardi Premier Cru raised over $33,000! I was extremely proud to be a
part of this team and participate with associates from around the state. Next year the Dolphins Cycling Challenge takes place February 19-21 and I hope to see even more of you out
there. Check out the details at ridedcc.com and look for updates from #PremierCru later this
year. Team photos of this year’s Dolphin’s Cycling Challenge are located on Page 3.
In This
Issue
2 Executive Corner
2 ABOVE & BEYOND
3 CHARITY SPOTLIGHT
4 Drink Corner
5 Human Resources
6-9 Success Stories
10-11 Around the State
12 #JACKFIRE IN FLORIDA
Executive Corner
DAVE MORGAN
GENERAL MANAGER - NORTH FLORIDA
“Never tell people how to do things. Tell them what to do and they
will surprise you with there ingenuity.” - G. Patton
Dave Morgan started his career in the Wine and Spirits Industry
in 1985 when he was hired by Standard Distributing Company as
a Package Sales Representative. In 1991, The Sunbelt Group purchased Standard Distributing. Before starting in his current role of
General Manager of North Florida in 2010, Dave worked his way
up within the company starting off as a Field Sales Manager, Area
Manager, Sales Manager and General Manager of Pensacola.
When asked about his accomplishments here at Premier, Dave responded “Working with a company for 30 years is amazing in this
day and time. But to work with a company that you truly love going
to work in the morning is a blessing.” This is something special to
note and recognize. The many positions that Dave has assumed
within the company has given him a broader insight into the many
roles that he currently manages. He also had many mentors in the
business that taught him hard work, motivation and diligence will
pay dividends both professionally and personally.
ABOVE & BEYOND
OLGA CARIPIDIS
ADMINISTRATIVE SERVICES COORDINATOR
We are proud to announce Olga Caripidis as one of a select
group of our valued associates who has successfully achieved
Beyond Excellence by completing all three of Charmer Sunbelt Group’s Product Knowledge Programs. It takes a dedicated professional to achieve this great award.
Successful completion of our advanced programs requires
dedication, tenacity and a commitment of time over and
above your regular job responsibilities. This is a great accomplishment for our sales people, but an outstanding accomplishment for a non-sales associate.
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QUARTERLY MIXER | COMPANY NEWS
As General Manager of North Florida, Dave oversees the Jacksonville and Pensacola markets. He manages sales, day-to-day operations and personnel for the two markets. He also supports local
community organizations, where he recognizes his predecessor,
Dave Anderson, for helping him get involved. Dave Morgan has
gotten Premier to support two major events for the Child Cancer
Fund, a nonprofit organization that works in conjunction with the
Nemours Children’s Clinic in Jacksonville. They raise funds to help
ease the burden of families going through the terrible process of
cancer treatment. He was able to tour the Nemours Clinic to see
what these children and their families endure while receiving treatment. He believes that it is truly a pleasure to work with this group
and is proud to see what a difference our small donations make in
their lives and families’ lives.
In his free time, Dave enjoys golfing, photography and spending
time with his family. He has been married to his wife Karen for 30
years with 2 daughters, Amanda and Elizabeth.
CHARITY SPOTLIGHT
JUNIOR ACHIEVEMENT OF SOUTH FLORIDA
Premier Beverage Company sponsored this year’s JA World Uncorked, a “Fork and Cork Affair” created to raise funds to support the Junior Achievement of South Florida. Bob and Susan
Drinon were co-chairs for this event that has raised over $2
million dollars since 2010, helping to support JA’s financial education programs for every fifth and eighth grader in Broward
County public schools and many private schools.
DOLPHINS CYCLING
CHALLENGE 2015
Thank you to the #bacardipremiercru who helped tackle
cancer by participating in the Dolphins Cycling Challenge!
JA also hosted the South Florida Invitational honoring our President, Bob Drinon this year, amongst others like Bob Moss, Kim
Bokamper and David Epstein. The goal of the tournament is to
create a unique and unparalleled event that provides guests with
an unforgettable experience.
Junior Achievement of South Florida now offers programs for
children K-12, with age-appropriate curricula designed to teach
elementary students about their roles as individuals, workers,
and consumers and to prepare middle grade and high school
students for key economic and workforce issues they will face.
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DRINK Corner
COMPANY NEWS
Please drink responsibly
STRANAHAN’S
COLORADO WHISKEY
HIGH RATINGS:
Best American Whiskey,
Non-Bourbon 2014
– WWA, World Whiskies Awards
Gold Medal, Best in Class, 2008
– American Distilling Institute
Artisan Whiskey of the Year, 2009
– Malt Advocate
Whiskey of the Year, 2009
– Whiskey Bible
HIRO SAKE
HIRO Sake is made by the oldest
Kura (brewery) in the Niigata Prefecture, Japan (founded in 1635).
Inspired by the ancient recipe of
Hiroemon Takeda, the renowned
Samurai and Sake connoisseur,
HIRO is crafted by their own Toji
(master brewer) and by adhering
to traditional Japanese requirement of making Sake. HIRO Sake is
the new premium Sake that bridges the heritage of the past with the
way we drink today.
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QUARTERLY MIXER | COMPANY NEWS
2014 COACHING CERTIFICATION WINNERS
BY KEITH HATHAWAY
DIRECTOR OF LEARNING AND DEVELOPMENT
At Premier Beverage Company we have made excellent strides in our vision to be the best-in-class coaching organization. We
have always distinguished ourselves from the competition by the quality and expertise of our associates and our commitment in
providing top coaching and training programs to further develop their professional careers.
Coaches play an important role by helping our associates overcome obstacles, guiding them towards accomplishing goals, and
giving the clarity and motivation to achieve their full potential.
Each year we recognize our Top Coaches who have exceeded the basic certification level of coaching, and achieved a medal in
one of the advanced categories of Bronze, Silver or Gold.
I am proud to announce our 2014 Medaling coaches:
Gold Medal Coaches
Brian Tate
Joshua Dietz
Silver Medal Coaches
David Duck
David Kovanis
Gary Start
Jim Donohue
Jose Carrillo
Omar Jatib
Robert Hoffman
Bill Donahue
Bronze Medal Coaches
Alleigh Reitz
Al Garcia
Christopher Oakley
Cody Souders
Ellie Sexton
George Silva
Glenn Adams
Klark Kelly
Lacey Sisk
Linda Elliott
Lucas Patterson
Mark Hoag
Matthew Phillips
Michelle Brueckheimer
Phil Mayet
Raul Suarez
Richard Zwick
Robert Causey
Steven Russ
TJ Stacher
Tirzah Hoffmann
“I absolutely believe that people,
unless coached, never reach their
full potential.” - B. Nardelli
SafetY Corner
BY TRACY LINHART
STATE SAFETY DIRECTOR
Tampa and Miramar drivers were awarded Safe Driving
Certificates. Every quarter, drivers are eligible and rewarded for their safe driving efforts. To qualify for the quarterly
safe driving award, drivers must have less than 20 events
per 10 hours of driving time, tracked by GreenRoad. GreenRoad is a telematics system that gives immediate feedback
to Premier drivers about safe driving maneuvers. The system uses cell and cloud technology to send real-time data
to the GreenRoad portal.
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SUCCESS STORIES
RELAX WINES
KENDALL-JACKSON PINOT GRIS
LUCKY’S MARKET
PUBLIX #1456
GAINESVILLE, FL
Great job by Area Manager BRIAN PARENT for getting
Lucky’s Market, a new chain out of Colorado, to authorize
over 340 items into the store. In the first 2 months of opening, Premier has sold in several 30+ case displays of brands
like Relax (above). Bogle, Schmitt Sohne and more.
ST. PETERSBURG, FL
Congratulations to Sales Representative JUSTIN STARR
and Field Sales Manager KLARK KELLEY for recieving great
consumer response and selling in 8 cases of Kendall-Jackson
Pinot Gris in less than 3 hours! Fritz Meier, winemaker for KJ,
traveled to Florida to help promote this new sku.
GALLO SPIRITS FAMILY
SEMINOLE LIQUORS
SANFORD, FL
Great job by Sales Representative ANDREW BRANNON
and Field Sales Manager KEN VANCASTEREN for selling
in this large 100 case New Amsterdam display tying in to a
family display of Gallo Spirits at Seminole Liquors in Sanford!
This wall display is by far the biggest display and dominates
when you first walk into the store. This was a great execution
during the big New Amsterdam push in February.
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DARK HORSE HAS LANDED
WALMART #1541
WEST PALM BEACH, FL
Congratulations to Sales Development Representative HALEY
WELLS, Sales Representative YVES BEAUBRUN and Field Sales
Manager ALLEIGH REITZ for selling in this amazing 100 case
Dark Horse display to Walmart #1541 in West Palm Beach! This
was the first 100+ case display of Dark Horse in the state for any
outlet. Great job!
COLUMBIA VARIETALS
STAY HYDRATED WITH VOSS
WHOLE FOODS MARKET
PUBLIX #1097
ORLANDO, FL
FORT LAUDERDALE, FL
Congratulations to Sales Representative BRETT NEVINS for
executing this mass display of Columbia wines at Whole Foods
Market in Orlando! Brett also placed a large Dark Horse display in time for the product launches.
Great job by Sales Representative JOSEPH KEEBLER and Field
Sales Manager MAX LIGHTWEIS for this great 50 case Voss
endcap at Publix 1097. This is a very high profile account and
this large display will bring great exposure for the brand as well
as a friendly reminder to stay hydrated with Voss Water!
SUCCESS STORIES | QUARTERLY MIXER 77
ROAD TO 150 INCENTIVE
Brown Forman recognized Premier Beverage as the leading distributor during this year’s Road to 150 Incentive. The Road to
150 incentive ran between May 2014 and December 2014 and
recognizes the best performing distributors for Brown Forman.
Our senior management traveled to Kiawah Island, SC to collect
the following awards:
Top Market by Brand:
- Jack Daniel’s Tennessee Honey- 1st place
- Luxury Craft Brands (Herradura, GJ, Woodford and
Chambord) - 1st place
- Jack Daniel’s Tennessee Whiskey – 2nd place
- Key Imperatives Award - 1st place in the country!
Congratulations to everyone and thank you for all of your
hard work with the Brown Forman portfolio!
DARK HORSE TATTOO
WALMART #996
HALLENDALE BEACH, FL
Great job by Field Sales Manager AHMED GARCIA and Area
Manager DAVID ORDONEZ for this great 200 case Dark
Horse display at Walmart 1996! This is a new world record for
South Florida and the largest Dark Horse display to date. At
the kickoff of Dark Horse wines, Ahmed said that he would get
a Dark Horse tattoo if he sold in a 200 case display and he did!
NATIONAL MARGARITA DAY
CHICO’S, STAGGER INN, POURHOUSE & MORE
DOWNTOWN ORLANDO, FL
Great job by Account Development Specialists AMANDA
MORITZ and STEPHANIE GORE for working with Whats2Hot
to put on a pub crawl in Downtown Orlando for National Margarita Day with El Jimador Tequila! 100 tickets were sold where
all proceeds went to a local charity. The following downtown
accounts participated in the pub crawl and featured their own
El Jimador margarita for the month of February: Chico’s, Whiskey Dick’s, Stagger Inn, Cleo’s, Downtown Pourhouse, and Underground.
88 QUARTERLY MIXER | SUCCESS STORIES
SUCCESS STORIES
SPARKLING WINES FOR THE HOLIDAYS
PUBLIX #644
JACKSONVILLE, FL
Congratulations to Sales Development Representative ALEXIS
HANKS and Field Sales Manager ROBERT WALLACE for this
30+ case sparkling wine display at Publix 644 in Jacksonville!
This Publix was charted for a small number of cases from our
sparkling wine portfolio but after leveraging some tastings, POS
and homemade holiday decorations, the team was able to up
sell the cases! Management brought in additional cases of Korbel, Barefoot Bubbly, La Marca and Martini & Rossi. Great job!
44 NORTH FROST PARTY
JACK DANIEL’S TENNESSEE FIRE
DEBAUCHERY
PAT’S LIQUOR LEAF AND WINE
DOWNTOWN MELBOURNE, FL
Great job by Sales Representative ALAN MERRICK, Field
Sales Manager LEIGH ELLIS and Account Development
Specialist PHIL KING for this great annual Frost Party featuring 44 North Vodka! The event went through 4 cases pouring only 44 North cocktails. It also featured an Ice
Luge where guests could enjoy 44 North chilled shots!
ORLANDO, FL
Congratulations to Sales Representative KEVIN STEPHENSON
and Field Sales Manager RITCH WATSON for pre-selling this 50
case Jack Fire deal including 6 SKU’s to the owner of Pat’s Liquor
Leaf and Wine in the UCF, Orlando area! They also secured the
front end cap with custom signage made by JEFF COX. This Jack
Fire display outsold the competition the first weekend it went up!
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JA WORLD UNCORKED
> COCONUT CREEK, FL
RED BULL GUEST HOUSE
ST. PATRICK’S DAY AT CELTIC RAY
> MIAMI, FL
> PUNTA GORDA, FL
ACROSS THE STATE
GASPARILLA
> TAMPA, FL
UCP GALA
> ORLANDO, FL
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10 QUARTERLY MIXER | ACROSS THE STATE
THREE OLIVES ELVIS PRESLEY LAUNCH
> MIRAMAR, FL
HIRO SAKE LAUNCH
> MIRAMAR, FL
KENDALL JACKSON PINOT GRIS KICKOFF
> TAMPA, FL
SAILOR JERRY PUB CRAWL
> PENSACOLA, FL
DOLPHINS CYCLING CHALLENGE
> SOUTH FLORIDA
MARLIN’S GOLF TOURNAMENT
> MIAMI, FL
DAYTONA BIKE WEEK
> DAYTONA BEACH, FL
RED BULL YELLOW LAUNCH PARTY
> MIAMI, FL
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#JACKFIRE IN FLORIDA
The fire has spread throughout Florida! Our sales teams have done a great job heating up the streets and they
made sure that Jack Daniel’s Tennessee Fire made its mark when the product was launched. With the help of
the local Brown Forman field managers, we were able to make the #JackFire launch one to remember.
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QUARTERLY MIXER | #JACKFIRE IN FLORIDA