OmniSource`s style guide

Corporate Logo Style Guide
This style guide provides information necessary to maintain the
integrity of our corporate identity. Our identity is the visual
means by which our company distinguishes itself. It is an
essential link to our reputation, and thus it is imperative that it
be used correctly and consistently every time.
1
Revised 8/07
The OmniSource logo is comprised of a yellow to red gradient globe logo and the
OmniSource logo type with a line underneath.
The company’s tag line “The Best in Metals Recycling” appears under the line for
promotional purposes and the word “Corporation” appears under the line on legal
documents.
The logo can be distributed in many different graphic formats. These formats can be
imported into most computer applications. The logo should never be recreated.
4-Color Logos
2
Revised 8/07
In certain situations where horizontal spacing is limited, the globe may be positioned
above the logo type.
When the logo appears on a dark background, the color of the logo type should be
reversed to white, and additional color should appear on each end of the globe.
3
Revised 8/07
Greyscale Logos
4
Revised 8/07
Color Specifications
5
Revised 8/07
Typefaces
The font of the OmniSource logo type is Bodoni Bold.
“Corporation” is set in Avenir Heavy.
“The Best in Metals Recycling” tag line is set in Frutiger Bold Italic.
6
Revised 8/07
Logo Sizing
The OmniSource globe logo should be the same size as the top of the dotted “i” in
OmniSource and the bottom of the tag line or the word Corporation as shown below.
The OmniSource logo should be a respectable size when placed on a document or other
media. It should not appear as large or overwhelming.
Logo Misuse
The logo should not be tilted or skewed.
The globe logo should not be enlarged or shrunk separately from the logo type.
The globe logo should not appear without the logo type.
7
Revised 8/07
Division Identification
Division or location identification will not become part of the logo, unless it is a separate
legal entity that must appear on legally binding documents.
Corporate Letterhead
The format of the corporate letterhead displays the globe logo and logo type to the left
and the tag line to the right above the line.
The office address will appear left aligned with the logo type below the line.
Division identification may appear in the same font as the address on the first line, as
shown in the examples below:
Mid Ohio Division
1610 E. 4th Street
Lima, OH 45804-2712
419-227-3411 • www.omnisource.com
Southern Indiana Division
2916 Bluff Road
PO Box 1227
Indianapolis, IN 46206-1227
317-783-2385 • www.omnisource.com
Northern Ohio Division
2453 Hill Avenue
Toledo, OH 43607-3610
419-537-9400 • www.omnisource.com
Northern Indiana Division
7575 W Jefferson Blvd
Fort Wayne, IN 46804-4131
260-422-5541 • www.omnisource.com
Michigan Division
711 Lewis Street
PO Box 1327
Jackson, MI 49204-1327
517-787-1731 • www.omnisource.com
The paper used for the letterhead is Wausau Astropaque Brilliant White 70# Text.
8
Revised 8/07