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Transcription
harford county leaders WoMen In BusIness WoMen In BusIness
I N S I G H T I N TO T H E FA S T L A N E www.i95business.com Feb/Mar 2013 IN5CHARGE harford county leaders INTEGRITY INTEGRITY DEBORAH WILLIAMS IIN N DEFENSE DEFENSE WOMEN IN STEM FIELDS INFLUENCER INFLUENCER HOLLIS THOMASES INNOVATION INNOVATION FLOWERS BY BAUERS I95BUSINESS.com Reaching decision makers in the fast lane. Join us. I-TECH I-TECH THE MAP FACTORY IDEAS IDEAS MENTORING TOMORROW’S LEADERS SPECIAL FOCUS WOMEN IN BUSINESS I95 Business 1242 Paper Mill Road Cockeysville, MD 21030 PRESORTED STANDARD U.S. POSTAGE PAID PERMIT NO. 323 YORK, PA presented by: technologies E showcasing emerging april 3, 2013 X 9 am - 3 pm P O mountain christian church new life center booth registration $400 $400 each open now online @@ harfordchamber.org attendance is FREE with business card 2 0 1 3 media sponsors: business seminars held throughout the day registration required / $15 keynote luncheon: “new technology, new materials & emerging research and development” registration required / $20 harfordchamber.org 2 february / march promoting sponsors: 2013 www.i95business.com 410-838-2020 The American Tax Relief Act . . . what it means to you. Congress has finally acted, leaving us with new legislation that, at long last, makes at least parts of the tax law permanent for the foreseeable future. How will this affect you and your business? Immediately all employees discovered the impact of the payroll tax holiday that was allowed to lapse at December 31, 2012 giving everyone a 2% pay cut on their first check in 2013. After much discussion, Congress identified the wealthy Americans that needed to pay their fair share as those single people whose taxable income exceeds $400,000 and married people whose taxable income exceeds $450,000. For them, a new tax bracket was created at 39.6% for income over these thresholds. Capital gains and qualified dividends are now taxed at 20% for these taxpayers. For all other taxpayers the current 2012 rates were made permanent. Experience counts. Certified Public Accountants & Business Consultants www.wcscpa.com/I95 While the tax rate changes seem fairly simple and straightforward, there are other provisions that add complexity to your tax return. Itemized deductions and personal exemptions are now subject to phase out provisions. These provisions apply to single taxpayers with taxable income over $200,000 and married taxpayers with $250,000 of income, making many more households affected by the changes. Additionally, ObamaCare legislation now creates new Medicare related taxes and surtaxes that are applied to capital gains, interest and dividend income, and even rental income. Many popular business provisions have been extended including bonus depreciation and expanded Section 179 deductions as well as the research tax credit and the work opportunity tax credit. Unfortunately, these only received one-year extensions through the 2013 tax year. LETTER FROM THE PUBLISHER Champions We are the Champions! Vicki Franz, President, CEO Stone House Publications 410-584-9960 [email protected] Congratulations To the RAVENS, XLVII Super Bowl CHAMPIONS! CONNECT WITH VICKI Vicki Franz CONNECT TO BUSINESS PROFESSIONALS Depending on the context of that statement, it could mean many different things to different people. Of course, I am still feeling the adrenaline rush of watching our Ravens win the Super Bowl in New Orleans. Watching the players speak after the win, it is clear that their spirit never waivered, their mission never faltered and they all sang the same song – it was a team that faced challenges and met them together. It has truly been a remarkable championship run. Based on the recent election results, women are the new Champions in Congress. History was made when a record 98 women – 20 in the Senate and 78 in the House – took their place in the new 113th Congress. Our very own Senator, Barbara Mikulski, has earned a chairman’s position and takes over as the first woman to head the Appropriations Committee, which allocates federal spending for nearly all programs. Wow. The list of firsts goes on, with several women heading up committees of power and influence in both the House and Senate, the first AsianAmerican woman elected to the Senate, and the first HinduAmerican in Congress. The House has a record 28 women of color, with 13 African-American women, nine Latinas, six Asian Americans, plus two women military veterans, one of which is a double amputee, and the first openly gay Senator, Tammy Baldwin. Women are contributing at both the national and local level in all kinds of positions. Locally, women hold many of the key executive positions of power and leadership. While often responsible for huge budgets, huge numbers of employees and huge programs, they lead lives that also contribute to the betterment of their communities. They are mothers, mentors, wifes, volunteers and we are better because of their dedication to professionalism. And, they are Champions! Post your business or networking event at no charge on i95business.com IN A DAY 125 Emails 35 Phone Calls 6 Trade Contacts 12 Family Contacts 3 Appointments 1 Breakfast Meeting 1 Lunch Meeting 1 Committee Meeting Take a Break Find a Lead CONNECT AT I95 BUSINESS EVENTS Register for upcoming events on i95business.com About Stone House Publications Stone House Publications is a local, woman-owned publishing company. I95 BUSINESS prints 8,500 copies: 7,500 distributed by direct mail to subscribers, 1,000 copies distributed through targeted locations; plus 7,500 digital subscribers. To subscribe, visit i95business.com. MD ARRIVE, a full color lifestyle magazine, is distributed to 60,000 affluent homeowners and 10,000 digital subscribers, 7 times annually. MD ARRIVE provides targeted advertising with two separate editions: HARFORD ARRIVE and BALTIMORE ARRIVE. To subscribe or view a current issue, visit mdarrive.com. For advertising information, call 410-584-9960. 4 february / march 2013 www.i95business.com You want it. You need it. You read it. The Power of Print 410-584-9960 | [email protected] F ind Y our P lace . MacKenzie, a full-service commercial real estate company, is committed to helping firms capture a competitive advantage through commercial real estate. MacKenzie professionals communicate across disciplines to deliver custom real estate solutions. This proven approach, coupled with a skilled, multi-disciplined team, and the in-depth local market knowledge necessary to succeed in Maryland’s business environment is an effective synergy that is unique in the real estate industry. 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Book your event now! www.watersedgeevents.com Conveniently located between Baltimore/DC, Philadelphia, and Delaware. Minutes from Aberdeen Proving Ground, Maryland. 4687 Millennium Drive, Belcamp, MD 21017 · Cathy Dermott 410.297.9467 · [email protected] www.i95business.com february / march 2013 5 INSIGHT INTO THE FAST LANE LETTER FROM THE EDITOR Women STACEY REBBERT Editor [email protected] UPCOMING ISSUES APRIL/MAY EDITORIAL TOPICS • Healthcare & Healing • Medical Practice Profiles • Army Appreciation Month ADV DEADLINE March 29 JUNE/JULY EDITORIAL TOPICS • Real Estate & Construction • Energy, Environment & Green Industry ADV DEADLINE May 23 AUG/SEPT EDITORIAL TOPICS • Education & Workforce • Technology • Small Business/Family Owned Profiles ADV DEADLINE July 26 Institute) • According to recent U.S. census data, the number of men who left the workforce entirely to raise children has more than doubled in the last 10 years. • In 2011, businesses where women own 51% percent or more of the stock or equity, generated $1.2 trillion in receipts. • Since 1971, the number of women serving in state legislatures has more than quintupled. Center for American Women and Politics, OCT/NOV EDITORIAL TOPICS • Protecting the Warfighter: DoD • Non-Profits: Annual Giving • Arts Calendar ADV DEADLINE “Women in State Legislatures 2011,” Center for American Women and Politics (2010) Sept 27 DEC/JAN EDITORIAL TOPICS • Business Services: Lawyers, CPA, Insurance, Wealth ADV DEADLINE Nov 22 6 february / march There’s a conversation in the movie Mona Lisa Smile starring Julia Roberts as Katherine, a progressive college professor at 1950s era Wellesley College, that I believe illustrates the true power that women in society possess. When Roberts confronts her student Joan, played by Julia Stiles, about her decision to forgo law school after graduation to stay home and start a family and support her husband’s career path, Joan exposes the hypocrisy in her judgment: Joan: It was my choice, not to go. He would have supported it. Katherine: But you don’t have to choose! Joan: No, I have to. I want a home, I want a family! That’s not something I’ll sacrifice. Katherine: N o one’s asking you to sacrifice that, Joan. I just want you to understand that you can do both. Joan: Do you think I’ll wake up one morning and regret not being a lawyer? Katherine: Yes, I’m afraid that you will. Joan: Not as much as I’d regret not having a family, not being there to raise them. I know exactly what I’m doing and it doesn’t make me any less smart. This must seem terrible to you. Katherine: I didn’t say that. Joan: Sure you did. You always do. You stand in class and tell us to look beyond the image, but you don’t. To you a housewife is someone who sold her soul for a center hall colonial. She has no depth, no intellect, no interests. You’re the one who said I could do anything I wanted. This is what I want. “This is what I want.” That’s the choice that women have – deciding what they want. To work? To have a family? Stay single or get married? Women today benefit from a changing societal perspective about where they belong and what they can do: • Earlier this year, the Pentagon lifted its ban on women serving in combat opening up front-line positions after generations of limits on their service. • Women-owned businesses will account for one-third of the new jobs created by 2018. (Guardian Life Small Business Research 2013 As you read the pages in this issue focusing on women, you will hear about challenges, about struggles, about hard decisions. But you will also hear about determined success, unwavering compassion and the courage to hope. In a future continuously moving to unfettered choice, today’s woman is at the helm. www.i95business.com www.i95business.com february/march 2013 Vol. 2, Number 4 publisher Vicki K. Franz executive editor Gregory J. Alexander editor Stacey A. Rebbert contributing writers Emily Barbo Kelsey Carper Mary Paramore Kathy Mignini Walsh brand builder consultants Cindy Jacobson, 410-666-8254 Robert Buden, 443-995-7999 Tim Kolarik, 410-935-4113 print / web design Sequel Design Associates, Inc. art director Kathleen L. Minacapelli cover photography J. Thomas Photography I95 Business is published bi-monthly, with monthly updates online at i95business.com. Stone House Publications is a womanowned independent, local publishing company also publishing Mason-Dixon ARRIVE. Copyright 2013 Kemper Franz Marketing Inc. All rights reserved. Reproduction of any portion of this publication without written permission from the Publisher is forbidden. While great care has been taken to publish accurate and reliable information, Publisher assumes no responsibility for omissions and/or errors. Printed in USA. Stone House Publications 1242 Paper Mill Road Cockeysville, MD 21030 410-584-9960 Email: [email protected] www.i95business.com facebook.com/i95business twitter.com/i95business linkedin.com/company/i95-business FIND A HOME FOR YOUR BUSINESS AT OUR GATEWAY TO THE MID-ATLANTIC ABERDEEN CORPORATE PARK Just 1.9 miles from Aberdeen Proving Ground, this office complex provides easy entry into the Baltimore, Wilmington and Philadelphia business communities. • Three Class A office buildings intended for LEED Gold certification • Two retail pads fronting Route 22 • Easy access to I-95 and located within State Enterprise Zone www.merrittproperties.com MD Office: 410.298.2600 | VA Office: 703.858.2725 MERRITT PROPERTIES — INCORPORATING GREEN INTO YOUR WORK LIFE® 120371_MERR_7.5x4.75_BM.indd 1 3/15/12 4:28 PM Are you an Employer that offers Group Benefits? You’re invited to attend! Health Care Reform & Compliance Seminar April 25th - Bel Air 12 noon - 1:30 pm Maryland Golf & Country Golf 1335 East MacPhail Road Bel Air, MD 21014 May 2nd - Annapolis 12 noon - 1:30 pm Aarcher, Inc 910 Commerce Road Annapolis, MD 21401 RSVP online or call us. Find out which Penalties for non compliance apply to You? Your protection is our Mission! Health Care Reform Consulting • Employee Benefits ERISA Compliance • Risk Management • Corporate Wellness Voluntary Benefits • Broker Partner 335 Kenmore Avenue, Suite 100, Bel Air, Maryland 21014 410-838-0260 • 1-877-838-0260 TOLL FREE • 410-838-0261 fax www.innovativeinsuranceonline.com ANNAPOLIS B A LT I M O R E BEL AIR www.i95business.com february / march 2013 7 INSIGHT INTO THE FAST LANE inside INNOVATION INFLUENCER www.i95business.com INNOVATION INFLUENCER INTEGRITY Connecting people, ideas and business in Maryland’s strategic Northeast Corridor. IDEAS 24INTEGRITY COVER STORY IDEAS IMAGINATION INFO TECH IMAGINATION INFO TECH INTERSECTION IN CHARGE Cover Kathyrn Hewitt, Arden McClune, Mary Chance, Deborah Henderson, Elizabeth Hendrix INSIDE Meet 5 Harford County Leaders and INSIDE INSPIRATION some of the most influential women in INTERSECTION the I95 Business corridor. Photo by J. Thomas Photography I-TECH DEPARTMENTS INSPIRATION I-TECH DEPARTMENTS FEATURE SPECIAL FOCUS IN DEFENSE women in business 34 Mary Doak WOMEN IN DEFENSE Edgewood Chemical and WOMEN IN BUSINESS Biological Center, APG FEATURE 10 integrity SPECIAL FOCUS Deborah Williams: IN “Integrity DEFENSEis doing the right thing ... WOMEN even if IN no DEFENSE one is watching.” 35 S heryl Davis Kohl Beacon Staffing Alternatives WOMEN IN BUSINESS 13 influencer Looking for an Advantage in Digital Marketing? 36 Renée A. McNally HR Solutions 37 S usan Kemen APG Federal Credit Union Meet Hollis Thomases 32 16 innovation A Greener Way to Garden Flowers by Bauers 18 i-tech Mapping Out a Successful Strategy The Map Factory 20 inside 10 Translating into Success 18 Reliable Language Services 22 ideas Mentoring Tomorrow’s Leaders 32 in defense Women Inspiring Innovation through Imagination ECBC Celebrates Women in STEM 20 9 inbox 42 Business news BUSINESS EVENTS 38 NMTC Visionary Awards from around the region. TM 39 EXPO 2013 40 Athena Awards 13 8 february / march 2013 www.i95business.com 16 32 22 TM A College-to-Career Event for Your Children Connecting College, Careers, Communication A new type of event for college-bound high school children! YOUR COLLEGE-BOUND STUDENTS WILL COME AWAY WITH SKILLS! Sessions will be held bi-monthly in each county. For the full story, visit www.i95business.com, click the logo. Or visit www.mdarrive.com. Learn the connection between careers and degree choice Model behavior for successful networking Develop their own network of professional contacts Powerful communication and etiquette skills Importance of education, self-motivation and initiative Creating opportunities and taking advantage of them Every career path is unique, every successful career a combination of education, initiative and opportunity. Hosted by REGISTER TODAY! Seating is Limited. www.i95business.com/events Includes business cards and gift for students, dinner, door prizes. HARFORD County sessions BALTIMORE County sessions Mothers Mentoring Daughters February 20, 2013, 6:00-9:00 pm Moderator: Marlene Lieb Maryland Golf & Country Club Mothers Mentoring Daughters March 5, 2013, 6:00-9:00 pm Moderator: Marianne Banister Hunt Valley Golf Club Mothers Mentoring Sons February 27, 2013, 6:00-9:00 pm Moderator: Rob Weinhold Maryland Golf & Country Club Mothers Mentoring Sons March 12, 2013, 6:00-9:00 pm Moderator: Boh Hatter Hunt Valley Golf Club Sponsored by Harford County Department of Community Services Events will be held bi-monthly. For information about sponsorships, serving as a panelist or moderator, contact Vicki Franz, [email protected] or 410-584-9960. Women without children aged 15-19 who would like to participate may Mentor a student. All students must be escorted by an adult, either their Mother or a Mentor. www.i95business.com february / march 2013 9 INFLUENCER INTEGRITY IDEAS IMAGINATION INFO TECH Deborah Williams: INSIDE “Integrity is doing the right thing … even if no one is watching” INTERSECTION B y S t a c e y A . R e bb e r t INSPIRATION I-TECH DEPARTMENTS FEATURE SPECIAL FOCUS IN DEFENSE WOMEN IN DEFENSE WOMEN IN BUSINESS Deborah Williams, Vice President Business & Professional Banking M & T Bank Williams’s Community Involvement Harford Community College Foundation Board – Vice Chair Bel Air Rotary – President Elect Upper Chesapeake Health Foundation Board Harford County Chamber of Commerce Board Harford County Economic Development Advisory Board Harford United Charities Board Women’s Giving Circle Arc Northern Chesapeake – After D’Arc committee Greater Harford Committee Bel Air Alliance Harford County Community Action Agency Harford Leadership Academy Alumni – Ambassador 10 february / march 2013 www.i95business.com Bankers have had to suffer through quite an image problem in recent years. The bail out of big banks with taxpayer money and the subsequent scrutiny of all things financial has many whispering their occupation in public and keeping a low profile. Not so for Harford County resident and Vice President of Business and Professional Banking at M&T Bank, Deborah Williams. Not about to be lumped in with her headline-grabbing counterparts, Williams is proud of the company she works for and what it and she does for the community it serves. “At M&T Bank, we recognize that our corporate success is directly related to the health and vitality of the communities we serve,” explains Williams. “So, as a corporate citizen, we believe in providing resources to not-for-profit organizations that make our communities better places to live and work. “Through our philanthropic arm, The M&T Charitable Foundation, we support a diverse range of civic, cultural, health and human service organizations with financial grants, employee volunteerism and in-kind services. Doing this kind of community work has provided me an affiliation with a network of women and men who work together for the betterment of our community and society as a whole. In short, it enabled me to meet a lot of people that I otherwise might never have crossed paths with.” Born in Massachusetts, Williams’s family relocated to Harford County when she was just 4 years old. She moved away after graduating from Bel Air High School, but found her way back in 1991 and has been here ever since. “One of my first experiences volunteering was when I was in high school going to Perry Point Hospital and working with the veterans,” Williams recalls. “I also volunteered with Johns Hopkins Children’s Center and the March of Dimes before settling into the organizations in and around Harford County.” Williams works with an array of organizations providing help to the community in various forms including direct giving, economic stabilization and service support. She serves in a board member capacity for foundations like Upper Chesapeake Health and Harford Community College and as a committee member for Arc Northern ChesapeakeAfter D’Arc and the Greater Harford Committee among others. Williams points out, “I try to choose organizations whose mission I believe in. Quite often, this lends itself to helping those less fortunate. I always try to remember that there by the grace of God go I. I also like to work with organizations that are striving to provide the tools necessary to make people selfsufficient and independent.” While all the work done by local non-profits and agencies is to be commended, it’s not surprising that a few have managed to sneak into Williams’s heart. “I enjoy my affiliation with all of the organizations that I am associated with and feel that they all do stellar work in the community,” Williams assures. “That said I do have a soft spot for one or two. The Bel Air Rotary is a wonderful group of people that try, on a consistent basis, to help their community. With a motto of ‘Service Above Self,’ the Rotary looks for ways to quietly help organizations within our community. For example, raising money to award annual scholarships for high school seniors, working at the homeless shelter, bell ringing for the Salvation Army, the pantry project at SARC, providing dictionaries to Harford County third graders, aid for victims of Hurricane Sandy, helping an Eagle Scout raise funds to build a playground at an orphanage in Russia as well as supporting initiatives of Rotary International mostly widely known for its work in eradicating polio worldwide. I treasure my association with this group and its members, many of whom I consider friends.” Many of the projects Williams contributes to involve large fundraising efforts. However, it is often the smaller, more personal moments that resonate with the busy professional. “There are several and most occur when you feel that you’ve made a difference or touched a life even if for only a brief moment,” admits Williams. “I enjoyed being a ‘big sister’ for an elementary school student. Every week when I went to the school to visit her, I felt that I was making a small difference in her life. One year a group of local women hosted some female clients from SARC (Safety-Awareness-ResourceChange). We spent the morning getting hair and nails done followed by a luncheon. Even though it was a small gesture, for a couple hours, these ladies were able to forget their situation and we were all just a bunch of girls hanging out together. Every time I go to the FCCAU (Faith Communities and Civic Agencies United) shelter and help prepare meals I am moved by the gratitude of the residents.” One fundraising project that required a different sort of skill for Williams was raising money for the Center for the Arts in 2011. In a hat tip to the popular “Dancing with the Stars” reality competition show, the “Dancing for the Arts” contest pits local “celebrities” against each other in a race to raise the most money. At the annual fall gala, the celebrities then deliver a prepared performance with a professional dancer from Churchville-based Dancing with Friends. Was convincing the professional banker to unveil her inner Ginger Rogers difficult? “It was not a tough sell,” admits Williams. “Several of my friends had participated, and I never heard a single person say they regretted it. In addition, I love the arts and being able to help try to build a Center here in Harford County made the proposition that much more attractive. Despite being a little fearful of embarrassing myself, I have to say I absolutely loved every minute of the experience. The people at Dancing with Friends were wonderful to work with and it was fun pushing myself outside my comfort zone. Unfortunately, I am not still dancing. It’s one of the things that I keep saying I’m going to go back to because it was so much fun, and I felt great while I was involved.” “I have worked with Debi through the Women’s Business Program of The Small Business Development Center, as well as the local ATHENA Award program. As Director for Community Education at HCC, I have counted on Debi as a ‘go to’ resource, not just in banking matters, but for all community based questions. She is a font of knowledge, and always responds with information and a smile.” – Pat Hogan, Director for Community Education, Harford Community College Save the Date! 12th Annual ATHENA Award Presentation Women’s Leadership Breakfast March 8, 2013 • 8:00 – 9:45 AM Richlin Ballroom, Edgewood, MD Tickets: $35 Tables of ten available for $320 Sponsorship and Event Information: 443-412-2176 or 443-412-2173 or www.harford.edu/community/Athena ATHENA Recipients: • Personify the highest level of professional excellence • Promote leadership opportunities for women • Provide valuable service to the community The ATHENA Award is a program of the ATHENA Foundation, an international nonprofit organization dedicated to creating leadership opportunities for women. 13-0192 www.i95business.com february / march 2013 11 INFLUENCER INTEGRITY IDEAS SAVE THE DATE IMAGINATION for the 6th Annual INFO TECH “Dancing for the Arts” INSIDESeptember 21 Residents’ Club at Bulle Rock Good People Make Good Business! Staffing Employees for Office, Professional Services, Industrial & Technical Positions We provide a full range of staffing solutions, from temporary and contractual staffing to direct hire! 16-2 S. Philadelphia Road Aberdeen, MD 410-297-6600 www.beaconstaffing.com Sound solutions for uncertain times. Employee Benefits Specialists 410.836.1911 Toll free: 800.884.0386 www.AmCareBenefits.com 12 february / march 2013 www.i95business.com Garry L. Wilson, CIC, RHU INTERSECTION Williams may not see herself as a profesINSPIRATION sional dancer any time in the future, but she isI-TECH seen as a true role model for women in the County. In 2005, Williams won the DEPARTMENTS coveted ATHENA Award presented to a woman who personifies a high level of FEATURE excellence in her business or profession, has devoted time and energy to the community SPECIAL FOCUS in a meaningful way, and has opened doors IN DEFENSE of leadership opportunity for other women. “Winning the ATHENA Award was a very WOMEN IN DEFENSE special time for me for several reasons,” Williams remembers. recognized WOMEN IN“Being BUSINESS in that company gave me validation that I was making and could continue to make a difference in my community. Overall the award encourages women to mentor and get involved in their community, and I was proud to be a part of that message. On the personal side it was a very special day because my mom and my son, along with a bunch of my friends, attended to show their support.” Williams continues that dedicated focus with her participation in the Women’s Giving Circle of Harford County. As a founding member of the group, the Women’s Giving Circle of Harford County is now in its third year of providing grants to assist a wide range of organizations, whose programs benefit women, children, and/ or families. “I think the WGC is special because it’s all about women helping women,” says Williams. “Its main goals are to make a difference in Harford County by contribution of time, talents, and financial resources to women and family needs and educate and increase awareness of local needs. It appeals to a diverse group and provides support for a variety of organizations through its grants. You can be as active as you want, but at the end of the day you know that the organization and the work it does has made a difference in the lives of women and their families here in Harford County.” What does Williams want people to take away from her philanthropic efforts? “I think I serve as an example that everyone has something to offer and everyone can make a difference. It’s not always about writing a big check. Sometimes, it’s offering your time and talent.” I95 INNOVATION INFLUENCER INTEGRITY IDEAS IMAGINATION INFO TECH Looking for an Advantage in Digital Marketing? INSIDE INTERSECTION INSPIRATION I-TECH DEPARTMENTS FEATURE Meet Hollis Thomases B y SPECIAL K a t h y W aFOCUS lsh IN DEFENSE WOMEN DEFENSE For 15 years, digitalIN marketing strategist Hollis Thomases has been at the forefront IN BUSINESS of herWOMEN industry, amassing impressive credentials along the way. Yet many people who come to her business, Web Ad.vantage, still aren’t sure exactly what she does, and Thomases admits her elevator speech is “in perpetual movement” thanks to the constantly shifting nature of her industry. But, at the business’s core is a consultative approach that allows her and her staff to put into practice her notion that tactics without strategy is a recipe for disaster. So what is it that Web Ad.vantage really does? Thomases explains, “If I’m meeting with business leaders outside of the tech space and say I’m a digital marketing strategist, I get a lot of blank stares. So I just say, I help businesses figure out how to use more of the online marketing channels they are using already to grow their sales and leads.” Finding Her Path Before she could get to the top of her game, Thomases had to figure out exactly what that game was. After graduating from Cornell University, she spent 10 years in marketing communications for the food industry, during which time the Internet was really starting to take off. She had always wanted to own her own business, and one day when flipping through a magazine, she noticed a section that promoted the websites of its advertisers. That was when the light bulb went off. Thomases says, “I realized each of those websites needed to be marketed as their own little businesses.” While her original concept was to use print ads to promote websites, there was much greater interest from companies interested in other website marketing tools, including email marketing, banner ads and site linking. Realizing that was where the opportunity was, Thomases took a hiatus from her original business plan, bought a couple of books including “Internet Marketing for Dummies” and taught herself everything she needed to know, using her own website as her guinea pig. Web Ad.vantage got its first official client at the end of 1998, and Thomases was off and running. Navigating the Information Superhighway Success came quickly, and by 2000 Thomases had moved from her home office into the HEAT Center in Aberdeen and then into a rental space before moving to her current Havre de Grace offices in 2004. Today, Web Ad.vantage has a staff of eight and a portfolio of local clients that have included Johns Hopkins University, Harford Community College, Crews Control and Top 5 Digital Marketing Mistakes: IS YOUR BUSINESS GUILTY OF ANY OF THESE? Being a Google Analytics “front page” user. Think you’re savvy for using Google Analytics? Thomases says most businesses look at front page metrics and don’t delve any deeper. Without benchmarks, Thomases says you’re spending money without understanding the data you’re reading. Taking one person’s advice at face value. Ever been contacted by a web developer who says he or she “SEO’d” your website and can help you improve your search rankings? Thomases says it’s malarkey – SEO is not a once and done thing. Announcing “We need to be on XYZ social media platform.” “Stop following bright, shiny objects just because everyone else is,” Thomas orders. Step back and consider your bigger strategy and which platform – if any – is right for you. Not having a company LinkedIn page. Don’t underutilize LinkedIn, advises Thomases, who points out that while most employees have good LinkedIn profiles, the business owner or company may not. Being out to lunch when it comes to mobile. In this day and age, if you don’t have a mobile-enabled website or it’s not mobile friendly, “that’s just stupid,” says Thomases. 1 2 3 45 www.i95business.com february / march 2013 13 INNOVATION INFLUENCER INTEGRITY Glass Jacobson, and national and global clients such as SafeNet, DAP Products, Inc. IDEAS and UNICEF Canada. IMAGINATION Thomases built quite a resume for herself along the way, including authoring INFO TECH the book “Twitter Marketing: An Hour a Day,”INSIDE writing a weekly column for Inc.com, and racking up a host of awards including INTERSECTION Maryland’s Top 100 Women of 2012. She has also appeared on local, regional INSPIRATION and national television and radio and I-TECH in national print publications including BusinessWeek and Advertising Age. DEPARTMENTS So how did she get from there to here? In short, by keeping up with the times. FEATURE Says Thomases, “By being adaptable and SPECIAL FOCUS informed, we can stay on top of what’s happening in our industry and not only IN DEFENSE present opportunities to clients and WOMEN IN DEFENSE prospects, but also communicate how these changes will impact them.” Do Your Marketing Efforts Keep Getting Derailed? Get back on track with content marketing support that keeps you in front of your customers – without taking you away from your business. •Marketing communications planning •Monthlycontent:blogs,socialmedia,emailandwebupdates •Publicrelations •Whitepapersandcasestudies WOMEN IN BUSINESS MBE/DBE-Certified Affordable prices. Satisfied clients. Call or click to find out more. www.jigsawmarketingsolutions.com/i95 | 410.215.9049 Savings @ Work Benefiting Your Employees Free benefits for your employees when you partner with APG Federal Credit Union. • Free checking, online & mobile banking • New hire orientations • Free on-site educational seminars • Free budget advice • and much more Contact Business Development Claudia Holman Director, Harford County 410-272-4000, x3570 [email protected] Liz Leoni-Monti Director, Cecil County 410-272-4000, x3571 [email protected] al cred i er t Call. Click. Come in. 410-272-4000 | APGFCU.com | 11 Local Branches ion un apg fe d If you live or work in Harford or Cecil county, you can open an account! 1938-2013 14 february / march 2013 www.i95business.com Safe. Strong. Growing. iv e rs a r y nn a Federally insured by NCUA Staying at the Front of the Pack As to how exactly Thomases and her team keep up to speed in an industry where technology changes almost on a daily basis, she says that while they do attend training at conferences or online, the majority of their learning comes through “news curation.” If you’re not familiar with the term, it’s the idea of gathering information from multiple sources and aggregating them to share in one convenient vehicle – and it forms the basis for how the Web Ad.vantage staff has operated for more than a decade. “Staying on top of every single technology, especially with the wide swath of things we do, is impossible,” says Thomases. Instead, she keeps up with areas that interest her and delegates other topics to specialists on her staff member who filter and share relevant items with the appropriate parties. Personally, she relies heavily on Twitter and LinkedIn discussion groups to keep up with the latest trends, as well as email because it’s “in my face.” And, Thomases says, she doesn’t just report a news item, but first asks, “Why do we care about this, what should we be looking at that is relevant, and how do we report that to the client?” Thomases also makes it a priority to develop and nurture her staff so that they can be better at what they do and Web Ad.vantage can be better at serving clients. “Clients do come and go, strategies change, and technology changes, so I find myself INNOVATION INFLUENCER INTEGRITY f First Thoughts on Facebook Search IDEAS At press time, online chat rooms were buzzing over Facebook’s latest initiative – a search IMAGINATION function that will allow users to search their own news feed and friends’ as well as public status updates, links and notes. When asked for her thoughts on this development, INFOshared TECH Thomases the following: “The implication is Facebook is doing this to strengthen itself as an advertising platform, byINSIDE doing all it can to retain eyeballs. But from the user’s perspective – and I try to listen to early adopters who also tend to be early leavers – every time Facebook encumbers itself to INTERSECTION make itself more viable as an advertising platform, it turns them off. “I’m just not sure if we’re ready for ads appearing related to a search. You go to Google toINSPIRATION do a search, and we are used to seeing ads there. If Google were to all of a sudden change its home page to banner ads, people would be turned off, too.” I-TECH DEPARTMENTS beingFEATURE way more evaluative of business processes than I would have been as a startSPECIAL up,” she comments. FOCUS IN DEFENSE Along for the Ride WOMEN DEFENSE The Web Ad.vantageIN website lists numerous examples of how the firm’s work has WOMEN IN BUSINESS benefitted clients, including saving one client nearly $750,000 in annual paid search expenses by revealing that the majority of its business came from organic search. Of the firm’s current clients, Thomases says she is really enjoying working with Visit Baltimore. Web Ad.vantage handles all digital marketing and advertising for them, from general promotion of Baltimore City to micro campaigns for events such as Restaurant Week and the Grand Prix. “Because of all the creativity going on, we are looking at new ways to reach the same target audience plus niche target audiences – we’re very good at that. This client lets us explore and test things because we have a very collaborative and trusting relationship. That’s the best kind of client for us,” says Thomases. Web Ad.vantage is also working with the Baltimore Museum of Art to develop a diverse digital advertising campaign to help relaunch its contemporary wing, using what Thomases calls “lots of different vehicles than traditional banner advertising.” In addition to these well-known consumer names, approximately half of the firm’s portfolio is made up of B2B clients, including a plastics manufacturer, technology companies and a business that provides Six Sigma procedural training among others. Staying the Course While some things change, one battle Thomases has fought since the beginning is convincing clients to put strategy before tactics. Thomases says, “People still tend to lump us into some specific tactical bucket, like SEO, social media or online media planning.” And clients often try to hire Thomases to help with a specific tactic, despite her philosophy that she says is “to always be thinking in a consultative fashion so we can present relevant opportunities and steer clients away from things they think they need but really may not be better opportunities.” In fact, get her going and Thomases jumps on her self-professed soapbox, saying, “Tactics without strategy is a recipe for disaster. Too many businesses think they have to do something because everyone else has, but they haven’t done the basics. It’s like building a house, roof first.” Instead, she advocates that businesses spend more time auditing, assessing and analyzing things they have already done, either well or poorly. Often, she says, “The information may be right in front of their face, but they don’t know what to look for. It’s the ‘a-ha moment’ when they see it, but we have to present them with the analysis in order for them to understand it.” One thing Thomases is confident she’s done right for her own firm is maintain its Havre de Grace office to retain her talented staff despite moving her residence to Wilmington, Del. Despite the commute, which she calls her biggest challenge, Thomases tries to make herself accessible to everyone who needs her, from clients and staff to up-and-coming women in the local business community. As for the future, while no one can predict what it holds, it seems a safe bet that Thomases and Web Ad.vantage will continue to be leading the way to the new digital marketing strategies of tomorrow. I95 www.i95business.com february / march 2013 15 INNOVATION INFLUENCER A Greener Way to Garden INTEGRITY IDEAS IMAGINATION Flowers by Bauers INFO TECH B y S t a c e y A . R e bb e r t INSIDE INTERSECTION Hydroponic gardening dates back thousands of years to the Hanging Gardens of Babylon and the Floating Gardens of China. However, in starting to germinate. I-TECH Jarrettsville, Md., it only goes back to 1996. Bottom: The greenhouse By definition, hydroponics is composed of where the magic is done. DEPARTMENTS two Greek words – “hydro” meaning water and “ponics” meaning labor. It is used to reference FEATURE a method of growing and farming plants – SPECIAL FOCUS flowers, vegetables, and grains – in a water-based solution without soil. Flowers by Bauers, a local IN DEFENSE florist with a retail store in Jarrettsville and a WOMEN IN DEFENSE greenhouse and wholesale operation in White Hall, has been using hydroponic techniques to WOMEN IN BUSINESSsupply its busy floral shop and the surrounding region with snapdragons for over 16 years. While there are several variations to hydroponic growing systems, Flowers by Bauers uses a perlite mixture substrate in its system. Perlite is a mined material and one of the best hydroponic growing mediums around. “With a perlite supplier less than 28 miles away from here,” explains Charles Bauer, the chief grower and one of the owners, “we save money on transportation expenses, and it’s easy to get when we need it.” Bauer, his brother Richard, and his son Matthew own and operate the retail and wholesale flower business. “Matthew is a secondgeneration owner of Flowers by Bauers and a seventh-generation farmer on his mother’s side of the 100-acre farm known as Garnet Anderson Farm,” explains Bauer as he introduces his son during the greenhouse tour. With farming in their blood, the Bauers obtained college degrees in horticulture from the University of Maryland, with Matthew adding business classes to help round out his future plans. “I want to grow the wholesale and greenhouse side of the business,” says Matthew. “There are a lot more interesting things we can try.” Innovation seems to be a natural by-product of these curious growers. “We’ve been ahead of the industry for years,” boasts Charles Bauer. “We’re Below: Matthew Bauer holds INSPIRATION a tray of snapdragon seedlings 16 february / march 2013 www.i95business.com very hands on and are always tweaking things to see the result. We developed an inventory control program for the retail side that allowed us to manage our ROI in real time through software my brother wrote. We are also one of the only growers in the world harvesting snapdragons this way. Practically anywhere else you go, they are using soil. We even have people from the Netherlands calling us about our methods.” Why all the fuss over snapdragons you may wonder? Snapdragons are a very popular spike flower in floral arrangements – especially sympathy work – yet are not easy to ship. When laid flat for shipping, the stems will respond with negative geotropism, causing them to turn away from gravity, resulting in stems that are curved when delivered – an undesirable outcome. Bauer grows his own supply and enough to provide snapdragons to over 130 flower shops in and around Maryland, Delaware and Washington, D.C. “We produce about 500,000 stems a year,” explains Bauer. “During the winter we supply our main markets of Baltimore and Delaware but reach out to include Washington, D.C., in the summer when production is at its highest. In the past we’ve even supplied snapdragons to the White House.” Once a seed germinates – at approximately four to six weeks – it is planted in the hydroponic troughs and then 100 percent grown and controlled by the computer program that operates the delivery systems. An elaborate arrangement of pumps and pipes gathers nutrients and water from large reservoirs and delivers the intricately balanced mixture to the roots of the plants at precise intervals. Sensors placed throughout the greenhouse feed neverending data to the computer program that makes adjustments to the nutrient mix based on variations in temperature, hours of light, humidity and transpiration rates. Any water that is not used by the plants is gathered in gutters and fed back to the reservoirs for measuring and remixing to be used again. “The people from the Chesapeake Bay Foundation love us,” smiles Bauer. “There is no run-off or impact to the Bay. Zero.” Zero impact on the Bay is a substantial benefit considering the effects of soil erosion, waste water management and water conservation on our environment. Traditional farming requires an abundance of land and water – two fixed resources – and the addition of pesticides and physical controls to mitigate animal, insect and weather factors. Needing only 1/20 to 1/30 of the amount of water as traditional soil-based gardening, hydroponics conserves one of our most precious resources, especially in arid climates where the lack of water directly relates to the incidence of hunger and famine. “We use less water in a day than a family of four,” states Bauer. “We are trying to reduce labor costs and the handling of materials like perlite, so we are experimenting with another hydroponic technique called NFT – nutrient film technique. This method would eliminate the substrate all together, but may require us to use a nursery environment to germinate plugs instead of the bare-root system we currently use. We can fit many more snaps in the same space with our current system, but could cut labor costs with NFT. However, the NFT system is also less forgiving under stress requiring more alarms and backups to retain product quality. Sometimes you have to look at other systems and methods to prove that you are still using the right one for your circumstances and desired outcome.” Innovation attracts other innovators. For the last three years, Flowers by Bauers has been participating in a $5 million research project centered on saving water, increasing efficiency and reducing the environmental impacts of ornamental plant production practices. Research and development teams from the University of Maryland, Cornell University, University of Maryland-Center for Environmental Science, Carnegie Mellon Robotics Institute, University of Georgia, and Colorado State University, along with Decagon Devices and Antir Software, have been collecting and analyzing data from the greenhouse plants located in Jarrettsville over the Internet and during in-person visits. Bauer tells us that “the hydroponic system is a very fluid system. We can make changes today and the R&D teams can see the effects tomorrow. It’s fast data and immediate results. We get alerts on our smartphones, or we can go to the computer portal and look at any one of a thousand readings on what is happening in real time. We can’t change the weather, but we can be anticipatory of what may happen and program the computer to make the necessary adjustments to the delivery of the nutrients.” Staying out in front and trying new things is what being innovative is all about. “We are now working on a new project where we are trying to grow lettuce in the space above the snapdragons. So instead of just producing in square footage, we are utilizing cubic feet. We had local Amish farmers design and make these hooks to suspend the planting troughs above the rows of snaps. We think we can produce about 40,000 heads of lettuce in this space that we can turn around and sell to our flower customers. We’ll test for about a year before we dedicate any more capital investment to a full blown system.” By 2050, scientists are estimating that the world’s population will increase to 9.3 billion people from the current estimate of 6.9 billion. With the static and possible loss of farmable land due to degradation, hydroponics is no longer just innovative and interesting but important as a means to feed the additional 2.4 billion people projected to inhabit the earth. I95 Above: Bauer can see thousands of data cells in an instant and make any necessary changes to maintain optimum growing conditions. Below: Popular as a “stick” flower, snapdragons are the crop of choice for Flowers by Bauers’ wholesale growing operation. Dr. Jongyum Kim, Ph.D., a research associate with the Department of Plant Science and Landscape Architecture at the University of Maryland College Park, has conducted moisture studies at the Flowers by Bauers greenhouse, estimating water use of snapdragons within a hydroponic system. He presented his findings at the conference for Southern Nursery Association in Mobile, Ala., last year. www.i95business.com february / march 2013 17 INSPIRATION I-TECH DEPARTMENTS FEATURE Mapping Out A Successful Strategy SPECIAL FOCUS IN DEFENSE WOMEN IN DEFENSE WOMEN IN BUSINESS The Map Factory B y M a ry Pa r a m o r e A textbook about ancient Rome would be less effective if there were no map to show the Empire’s annexation of provinces over time. A museum exhibit about Arctic weather patterns would be perplexing without a map illustrating airflow. A magazine article about a remote island with unusual flora and fauna would be lacking without a map to show where it is situated and the geographical features that shaped their evolution. Enter The Map Factory, a Bel Air business with global reach. In a digital age when pixilated Internet maps are setting a new (low) consumer standard, Tracy and Justin Morrill produce finely detailed maps and illustrations that adhere to the timeless traditions of cartography. “We are doing traditional cartography. These are not Google maps. There is a human element of a map that people like to look at,” says Justin. He and Tracy hold geography degrees and cartography certificates from the University of Maryland, Baltimore County (UMBC). “We love mapping. People don’t appreciate the artistry that goes into a map. It’s a perfect mix of art and science,” adds Tracy. “Yes, we use a computer to produce our maps, but we design them by hand, decide what towns to include, what typefaces, where to add shading.” The couple met in the UMBC cartography lab where Justin, a Columbia native, was working part-time while he pursued his degree. He, like Tracy, stumbled Tracy and Justin Morrill with family onto a career path that would become their passion. the artistic element, but I thought I’d have a “I was a liberal arts major hard time making a living at it.” working at an ice rink when I noticed Following her family, this time to another guard filling out her course Maryland, she enrolled at UMBC and took a requests. She was taking advanced geography course to fulfill core requirements cartography. I had always loved maps. We for any bachelor’s degree. always drove on our family vacations, and “I talked with someone in the I was always the navigator. Maps have been cartography department and I was like, around almost since the dawn of time,” ‘Wow. I can use what I learned about Justin says. “It became my effective major, photography and fonts, but with a set of although I was taking the courses for a rules.’ It felt safer, and I saw that I could geography degree.” make a living at it,” Tracy says. Tracy, a York, Pa., native, was The Map Factory counts among its reconsidering the photography and clients – past and present – publishers HRW, applied arts major she started at California WW Norton and the National Geographic Polytechnic State University, San Luis Society. Corporate clients include Obispo campus, while her father was PetroChem Wire, Collette Vacations and temporarily transferred to California. She Blount Small Ship Adventures. They have says, “There were guys taking pictures of produced maps for the Chesapeake Country cracks in sidewalks and getting A’s. I enjoyed art meets science 18 february / march 2013 www.i95business.com (L-R): McGraw-Hill book map; Chesapeake Country National Scenic Byway Brochure; “Living with Earth: An Introduction to Environmental Geology” book excerpt ; PetroChem Wire map. INSPIRATION I-TECH DEPARTMENTS National Scenic Byway, the National Park FEATURE Service, the Ma & Pa Heritage Trail and the Maryland State Highway Administration. SPECIAL FOCUS The Map Factory’s illustrations and mapsIN haveDEFENSE appeared in National Geographic books and Saveur magazine, educational WOMEN IN DEFENSE textbooks and in a museum exhibit designed by Washington, D.C.-based FasterKitty, LLC, WOMEN INNational BUSINESS for the Smithsonian’s Museum of Natural History (NMNH). “I’ve collaborated on a variety of projects with Tracy and Justin. Our first was the Arctic and Atmosphere exhibits at NMNH. We collaborated on a children’s book about soil for the Soil Science Society of America,” says Katherine Lenard, owner of FasterKitty, LLC. “They have produced cartography, diagrammatic art, illustrations, 3D art … almost anything I can think up, they can produce.” When asked why she has come to rely on The Map Factory, Lenard says, “They’re really good, very accommodating and have a wicked sense of humor. I also appreciate that they are local.” The Map Factory is a small, womanowned, MDOT-certified enterprise. Justin is an employee, which gives the couple flexibility during lean times, in case he needs to work outside the business to support the family. “We do have lean times. The economy has hit us hard,” says Tracy. “People aren’t buying as many coffee table books. School districts aren’t buying new textbooks. It’s cyclical.” In November of this year, the mapmaking duo will be married 20 years and have a combined 40 years of experience in cartography. Because they operate from their home, they are able to be full-time parents to two school-age sons, Ian, 9, and Jack, 6. “We’ve seen every single developmental milestone of our children’s lives. Our oldest son was born with two heart defects and had Solving the HUMAN RESOURCES Puzzle Are you spending more time managing your employees than running your business? HR Solutions can save you time and money by managing any or all of your personnel issues. Talent Acquisition Management Coaching Employee Handbooks Managing Employees Sexual Harassment & Discrimination Performance Management Benefits Administration Compensation Payroll FREE One Hour Consultation - with mention of this ad. 15 Churchville Road, PMB161 Bel Air 21014 www.hrsolutionsllc.com 443-243-4031 two surgeries before he was six months old. I didn’t have to ask to take off,” Justin notes. “Of course, the downside is that when we are not working, we don’t have the revenue to cover the time off.” Tracy and Justin transitioned their UMBC cartography lab jobs into full-time employment with Maryland Cartographics, at the time an ardent supporter of UMBC’s cartography program. Their employer was purchased by GeoSystems, which in turn became MapQuest. “This was at the end of the Internet IPO craze and we all had visions of being instant millionaires, but the bubble was busting,” Justin says of the 25 or so staff members affected by the purchase. “After a year, AOL bought MapQuest and, although we were profitable, decided to close the office due to their internal metrics formula. About half of the staff was offered jobs. Tracy and I were two of them.” In September 2000, after eight years of working for other people, the couple launched The Map Factory. “We could see the writing on the wall,” Tracy says. “We would never be out from under the control of people who knew nothing about mapping.” At that time, the couple had no children. “We made good money the first several years. We started our company and doubled our salaries because AOL expected the staff to do the same work with half the people,” Justin says. “We began to grow.” Although the Morrills’ bubble is far from bursting, changing technology and the economic recession have the couple rethinking their business. The Map Factory is at a crossroad. “We get out or we push our services, and we’ve rarely had to do that, or we devise new products that utilize today’s technology but generate something that harkens to the traditional map form,” Justin says. “We have a new product we are developing that we will offer as a retail product. We expect to launch this year.” “We love our life and are looking forward to what the future holds,” Tracy says, noting the long-term plan is to move The Map Factory from the couple’s home to accommodate their growing boys. “We’d like to have employees who generate income for us.” I95 The Map Factory 1300 Moonshadow Road Bel Air, 410-420-8032 www.themapfactory.com www.i95business.com february / march 2013 19 INFO TECH INSIDE INTERSECTION INSPIRATION I-TECH DEPARTMENTS FEATURE SPECIAL FOCUS Translating IN DEFENSE into Success WOMEN IN DEFENSE WOMEN IN BUSINESS Reliable Language Services B y M a ry Pa r a m o r e Rosa Long, owner of Reliable Language Services RLS clients include: U.S. Equal Employment Opportunity Commission Chesapeake Urology Associates, PA Mercy Hospital Drayer Physical Therapy Harford Lower Extremity Specialist MedStar Health Walls Reporting Susquehanna OB/GYN 20 february / march 2013 www.i95business.com Imagine you’re on vacation in Central America, there to explore lush rain forests and pre-Columbian ruins. You take a tumble down a hillside and later, take a taxi to the hospital. Or, maybe your teenager asks to walk to a nearby store. Two hours later you cannot find him at the hotel, the store, nor anywhere along the canopied road between. Now, imagine yourself at the hospital or police station, unable to communicate beyond gestures and the simple guidebook Spanish you practiced on the plane. You’d feel helpless, perhaps hopeless. Not so, for visitors to the United States. By law, persons with Limited English Proficiency have the right to a translator when seeking services provided by the federal government or provided by organizations receiving federal funds. Citizens as well as visitors rely on these laws to ensure their voices are heard – and that they comprehend what is being said to them – in medical offices, police stations, courts, immigration offices and schools. When it comes to language, the great melting pot is more of a stew. Businesses eager to extend their reach into the cultural microcosms that comprise the nation often provide interpreters for their customers and clients. Finding a certified translator or interpreter isn’t as hard as one might think. Reliable Language Services, situated in a converted house at the corner of Maitland Street and Fulford Avenue in Bel Air, provides onsite and telephone-based interpretation and translation services in more than 90 languages. A boutique, woman-owned business, RLS serves scores of contract-based clients throughout Maryland, providing help and hope 24 hours a day, seven days a week. Peruvian-board Rosa Long opened Reliable Language Services in 2009, after serving as a certified freelance interpreter for more than 10 years. As her business grows, so does her network of interpreters and translators. “Once the website was up, translators and interpreters contacted us,” Long says. “They send me a CV of their work, I confirm their certifications and review their work, then send them an agreement. For some languages, I have constant work. For others, it is rare. I continuously secure interpreters to offer more languages and provide immediate service when it is needed.” Long’s business acumen has grown along with her business. To ensure Reliable Language Services is competitive, she offers a 100 percent satisfaction guarantee and charges the same rate for all languages, Spanish to Swahili, Thai to Twi. Reliable Language Services also offers American Sign Language Interpretation. Long’s American journey is one that inspires as well. She met her husband, John, during a visit to the United States. First came love, then came marriage, then came two sons and citizenship. It was John Long’s job with Sun Products that brought the family to Maryland. The young mother secured a part-time job with the Harford County Health Department. “She came in initially as clerical, but it was because she was bilingual that I hired her,” says Carol Knight, the now-retired HCHD nurse program supervisor for the Administrative Care Coordination Unit. “The Latino population was moving into Harford County rapidly and she was a motivated part-time employee, willing to go the extra mile. She really cared about the clients and even took calls after-hours.” Before long, Knight became Long’s mentor. She sent Long for interpreter training and ensured she sat for credentialing exams. “I told her, ‘You are very good at this.’ I saw an article about people starting their own businesses and I brought it in and said, ‘Rosa, this is your future,’” says Knight. Long used her certified interpreter skills in clinics throughout the HCHD. She secured contracts to provide interpretation services for others as an independent contractor. She left the health department and cobbled together full-time employment by offering freelance services through companies just like the one she now operates. “I found my passion,” Long says, noting she personally does not provide translation services, nor does she speak languages other than English and Spanish. Opening her business, though, enables her to “bridge the gap and provide documents for legal and immigration purposes. When a patient is in pain and suffering, we ensure there is good communication.” I95 Reliable Language Services 221 Maitland Street, Suite B4 Bel Air, MD 410-838-6689 www.rlanguageserv.com OrthOpedicS No two people are alike when it comes to physical activity. For some, it’s a walk in the park. For others, it’s doing a biathlon. But when joint, hip, knee or spine problems force us to give up the things we love, we all want one thing: to get our life moving again. Part of the At Upper Chesapeake Orthopedics, we tailor a surgical or therapeutic plan that’s right for you. Part of me. Call today to experience Orthopedics Personalized. Physician Referral 800-515-0044 uchs.org/ortho • Congratulations to 2013 Athena Award Nominees! 3015 Emmorton Road Abingdon, MD 21009 410-569-1800 www.BoyleBuickGMC.com www.i95business.com february / march 2013 21 INTEGRITY IDEAS IMAGINATION INFO TECH Mentoring Tomorrow’s Leaders INSIDE B y M a ry Pa r a m o r e INTERSECTION INSPIRATION I-TECH DEPARTMENTS FEATURE SPECIAL FOCUS IN DEFENSE WOMEN IN DEFENSE David Brown WOMEN IN BUSINESS Jennifer Carroll Tim Palmer Sarah Voskuhl 22 february / march 2013 The Merriam-Webster Dictionary defines a mentor as a trusted counselor or guide. After speaking with our expert panel about mentoring programs in Harford and Cecil counties, I95 BUSINESS discovered this definition falls woefully short of describing the impact of pairing subject matter experts with students eager to follow in their footsteps. This month, four experts weigh in on how to support mentoring in your business and why time invested in mentoring youth is a wise investment: Mentors David Brown, Ph.D., Consulting Engineer, MITRE Corporation and Institute for Defense Analyses and retired Army Senior Executive Service; and Tim Palmer, Group Leader Specializing in Geographic Information Systems Chesapeake Environmental Management, Inc.; as well as Mentoring Program Coordinators Sarah Voskuhl, Program Specialist, Science and Math Academy, Aberdeen High School; and Jennifer Carroll, Outreach Specialist, Community and Educational Outreach Program, U.S. Army Edgewood Chemical Biological Center, RDECOM. Scientists Shape the Experience Engineer and retired senior executive Army civilian David Brown sounds almost giddy when he describes projects undertaken by Aberdeen High School Science and Math Academy students he has mentored. One student, “phenomenally artistic, musically inclined,” merged arts and engineering when he programmed a computer with the harmonies and personality traits of Johann Sebastian Bach. Under Brown’s tutelage, the student programmed the computer to compose music that sounded like Bach. Another one of Brown’s students explored alternative energy. The student understood the science behind why phonograph records produce sound when the needle moves within the grooves: when crystals are distorted they create an electrical current. The student wondered if electric current could be produced if this crystalline material were produced as flags and placed on the rooftops of houses. “No sun, no ugly turbines, no bird kills, no www.i95business.com irritating the neighbors,” Brown says. “To my knowledge, this had never been thought of before. It worked.” A third student drew upon his knowledge of new 3D printing techniques and of capacitors used in all electronic devices. “Capacitors are not easy to make and most methods are hard to control. A capacitor is of metal, a nonmetal and a metal,” Brown explains. “The student thought, ‘Why not 3D print a capacitor?’ He did. This also is research that has never been done before, and the exciting thing is, it is being done by high school seniors.” Tim Palmer’s mentoring experience is different, but equally exciting. The students he mentors support and expand research that is part of Palmer’s work as a group leader specializing in geographic information systems at Chesapeake Environmental Management. Whereas Brown views his role as a manager of expectations and arbiter of sound scientific method, Palmer harnesses the energy, creativity and inquisitiveness of students to enhance and expand projects he works on for real-world clients who come to CEM for GIS services. Last summer, Palmer supervised students enrolled in Joppatowne High School’s Homeland Security and Emergency Preparedness Program to use GPS to map public utilities for the city of Havre de Grace. This school year, a Science and Math Academy (SMA) student is adding a GIS layer for storm water management. “The CEO of CEM, Stephanie Hau, fully supports all our endeavors with mentoring and community outreach. I am thrilled to volunteer my time as well as CEM resources to support this effort,” Palmer says. About the commitment, “One week, it may be six hours, one week, it may be nine. My student comes to CEM to work mostly.” Palmer described the student’s work as crucially important. He says, “The task is to achieve high accuracy ... water inlets for storm water runoff, drainage areas, looking at properties to determine where to put filtration systems to clean water before it gets to the Bay.” About the experience, he adds, “The kids in the SMA are phenomenal. It’s inspiring to see the level of determination. Anything I can do to foster that determination, I am willing to do.” Programs Vary Among Businesses Just as mentoring experiences differ, school needs and how businesses set up infrastructure to support a mentoring program vary widely. Take the Army’s Research Development Engineering Command’s Edgewood Chemical Biological Center. Jennifer Carroll, an outreach specialist in ECBC’s Community and Educational Outreach Program, describes a formal program backed by Partnership in Education agreements negotiated with the schools. “The agreements allow us to focus on Cecil and Harford counties and provide a mechanism to exchange materials,” Carroll says. ECBC has at least 20 active mentors as of press time. In Harford County, eight scientist-mentors work with Edgewood Middle School’s A.M. Academic Club, six with Science and Math Academy students, two with Bel Air High School’s Biomedical Sciences Program, one with Joppatowne High School’s Homeland Security and Emergency Preparedness Program, and one with the Army’s Youth Services program. In Cecil County, one engineer-mentor works with students at Bohemia Manor High School, with more gearing up to mentor Cecil County students as the second half of the school year commences. Additionally, ECBC sponsors an Adopt-a-SME (subject matter expert) initiative to link teachers with scientists to ensure students have access to real-world applications of the STEM principles they learn in the classroom. While certain CEM employees are expected to mentor and such relationships are nurtured onsite and during the workday, ECBC asks interested SMEs to check their work requirements through their supervisors before they can participate. Although some situations permit students to work onsite, most ECBC mentorships involve scientists meeting students at their schools. Mentors Crucial at SMA Sarah Voskuhl is the program specialist who makes mentorships happen for students at the Science and Math Academy. She is in her third year of recruiting the 50 or so mentors needed each year to work with senior students who are required to devise, research, complete and report on what many experts call graduate-level capstone projects to graduate. “It is a struggle every time we do it. We have a core group who come back year after year, but there are work movements, post transfers, people move,” Voskuhl says. “Sometimes their boss changes and that person says no to the time commitment.” Making a good match is critical to the success of any mentor-student relationship. “It’s project dependent. Some students go to a mentor’s worksite, others email back and forth, with the mentor coming to the school once a week. With engineering projects, a mentor can tell a student what to do. They don’t need to watch them. With chemistry, the mentor needs to be there in the lab.” Pardon the pun, but Voskuhl has making these matches down to a science. Each spring, she hosts a Mentor Night, which she describes as speed dating for mentors. Potential mentors set up booths, and students rotate to chat about themselves, their research interests and what they think they need in terms of support. At the end, students and mentors fill out interest forms describing whom they think they might like to work with. Voskuhl makes matches from there. This year’s Mentor Night is scheduled for March 21, 6:30-8:30pm at AHS. RSVPs are expected by Feb. 25. Interested scientists can email her at [email protected]. To establish a company-mentoring program, Carroll and Voskuhl offer this advice: • Identify within your organization SMEs whose expertise should be shared and who have a passion to excite others • Involve leadership to ensure mentoring program goals are in sync with organizational objectives • Review legal, security and safety concerns before students are invited onsite • Be willing to give time to the student during the workday WOW Your Clients! Top 25 Venue & Caterer, BBJ “I was confident that our event at Padonia Park Club would be memorable!” – Cyndi Ryan American Red Cross Multiple Venues on 30 Acres Indoor & Outdoor 410-252-2046 Padoniaparkclub.com Convenient location, just minutes from I83N & 695 Build Your Team! Ultimate Corporate Experience • • • • • • Off Campus Conferences Product Launches Award & Retirement Dinners Company Picnics Team Building Events Holiday Parties • If an individual or a company makes a commitment to a student, honor it To potential mentors, Palmer says, “If you think you might like to mentor, try it. Do it for the kids, and you might find you get as much out of it as they do.” I95 www.i95business.com february / march 2013 23 IN5CH B y S t a c e y A . R e bb e r t C harfor oordinating the schedules of five active directors from the Harford County government and scheduling them into one room without a declaration from the County Executive is not an easy feat. But, with the help of Carole Boniface in the Office of Community Services, I95 BUSINESS was able to do just that. With little more than some direction regarding wardrobe choice and assurances of amenability to put them at ease, I95 BUSINESS was offered a unique glimpse into what brought these professionals to the top of their game with County government. 24 february / march 2013 www.i95business.com HARGE rd county leaders Power Players (Left to right): Arden C. McClune Director of Parks and Recreation Kathryn L. Hewitt, CPA County Treasurer Mary F. Chance Director of Administration Deborah L. Henderson Director of Procurement Elizabeth S. Hendrix Director of Community Services J. TH O M AS P H O TO GR AP H Y I95: So when I told a male colleague of mine that I was interviewing five of the top level positions in Harford County Government – including the County executive’s 2nd in command – and that they were all women, his reaction was this: “That tells me they are low paying positions.” [After a sigh and some muffled chuckles ...] Debbie Henderson: Interesting. The director of procurement has been filled by both men and women, so ... Kathryn Hewitt: Typically in state and local governments, the treasury position, which is my position, or the controller, whatever the name is in each jurisdiction, is one of the highest paid positions in the County. To me, since I’ve been in government, it doesn’t signify low pay to me at all. And, I can assure you that over the years, I’ve pretty much had equal pay to men in similar positions. Mary Chance: I can’t speak about government across the board but at one time we were fortunate enough to have a woman as County Executive and since then it’s never been a question of man or woman but who the County Executive wanted in his or her cabinet. And, because of that, we’ve never felt like it had to be a man or a woman specifically, but who does the County Executive want in those positions of leadership. I95: Do you think women are attracted to public service? To jobs with the perception of more security? Arden McClune: Well that’s some of the difference between private and public sector. You can make more money in certain fields in the private sector, but there’s a lot more risk and more expectation of www.i95business.com february / march 2013 25 Mary F. Chance Director of Administration As the Director of Administration since January 2011, Chance provides overall management and support services to all County Departments and Agencies. Within the department are six divisions, including the Director’s Office, Budget and Management Research, Risk Management, Facilities and Operations, Central Services, and Information Systems. Each Division’s supervisor reports to Chance, who also serves as the County’s chief budget officer. After working as an office manager for five years for a busy dental office in Forest Hill, Chance began her career with Harford County in 1987 as a Volunteer Coordinator in the Office of Aging. She went on t0 become the Community Resource Coordinator and Director of Community Services before being appointed to her current position. She has served on the Harford Leadership Academy Board of Directors and for the Court Appointed Special Advocates for Children Board. Chance was presented the Joseph Bond-Martin Luther King Humanitarian Award in 2004 and the SARC Good Neighbor Award in 1999. She attended Harford Community College studying Human Services Administration. work beyond reasonable hours. There is some feeling that if we’re going to put the work in, we want the benefit. Now as directors, we all serve at the pleasure of the County Executive. So, we are taking a certain amount of risk with that. Chance: That’s correct, we currently serve at the pleasure of the County Executive. In two years, there will be a new County Executive and, the people sitting here at this table ... are maybe sitting here thinking, “Will I be retiring? Leaving, not of my own choice but at the pleasure of the County Executive.” For us, it’s a little bit different than the rank and file employees. I think there are a lot of benefits to being a government employee – especially for women, and I appreciate that. Elizabeth Hendrix: I came from the private sector to County government and it helped having that work/life balance. Not to say that all private sector companies don’t offer that, but there’s definitely ... you are allowed to go home at night, or make the special school play when it’s important. And, that’s really important particularly when you have a family. Henderson: And that’s exactly why I came here as well initially. Chance: I think each of us with families and children came to work at the government as a rank and file employee and could go home, but now, that’s different than where we are sitting today, because we don’t go home and the balance is different. But initially, and I came from a place where you had to be dead or dying to take a sick day if you had any sick days, for someone who wants to have the security of the government position and wants to try and balance the family life with a work life, this is a good mix. Now, of course, we are in the position now that we don’t have that security that we had at one time ... I95: Because of your director level? Chance: Yes, because we’re at the director level, and we truly 26 february / march 2013 www.i95business.com ... these women sitting at this table are not working from 8 till 5. We are working long hours, weekends, evenings, trying to get the job done. And I have a wonderful team of people who really get it ... that’s it isn’t an 8 to 5 job. The salary is better than when we were classified employees for sure, and that’s a nice benefit. Henderson: But there’s a lot more responsibility and the buck stops with us. Hendrix: The buck does stop with us, and we have a lot more bosses than just the County exec and the director of administration. You have the public. And you’re responding on a regular basis to what’s going on. Henderson: And the County Council. Chance: And I do think it’s important to recognize that citizens are paying our salary, that they expect service from us and that’s what we’re supposed to do. I95: In your time working for the government, in your observation what has been one of the biggest changes you’ve see? McClune: Technology. When I came, we had one computer, one personal computer in the County, and it was located at the secretary to the director of administration’s office, and if you wanted to do work with a computer program, you had to call and talk to that lady and get time to work on that computer. Now everybody has a computer at his or her desk. And the ease of communicating with and to the public through the Internet, the County’s website, the number of comments and requests we get, we have the ability to use that and go out and solicit input. That is probably the biggest change, the move to technology and how connected everyone is. And the connection of those lovely Blackberries, which means you are on call seven days a week. Hewitt: Well I’ve only been here in Harford County for two years, but I’ve been in government for 26-27 years, and I have to second what Arden said, technology is the biggest thing that has changed. But I think here in Harford County the difference that I’ve seen in just the two years is trying to improve that technology to get input from the citizens themselves. Our SPIGOT program gets ideas and information from the public over our website. Treasury webmail where citizens can write us questions directly with regard to their taxes and the program where you can text a picture of a pothole and send it in. It’s the technology to not only help us communicate with each other but to better service the citizens. Chance: The need for us to communicate to the citizens and the citizens to know they can communicate directly with us, that’s really important and we do a pretty good job with that. One of the things that I will talk about it is our CTY Program that allows us to reach out to our citizens very quickly to tell them about a storm that is coming, emergency preparedness. We are way ahead of many counties throughout the nation in the way we communicate to our citizens to prepare or even in the middle of a storm about what’s happening or that they may experience a loss of power. I think the other thing in the 25 years that I’ve been here to see is how we’ve been able to react to the economic climate. There used to be a time when 2012 female population in Harford County estimated at 124,133 or 50.4% Source: ESRI, www.harfordbusiness.org/index.cfm?ID=147( accessed 1/30/13) we had money. We had projects and we did them. Today, how do we make sure we are serving citizens with less money and less staff – that’s a big change. But we’re doing it, and I think we are doing it well. Henderson: I’ve been here about 28 ½ years. I don’t interact with the citizens as much as the other departments. I do more internally and with contractors because we do the bids, and when I came here, every department was in this building or 45 S. Main up the street. Today, we are spread out up and down Main Street and we lease a lot of the space. We really expanded, because we had to. We have a lot more services; citizens are looking for more from us. Especially in tough times, they look to the government for assistance. Hendrix: I’ll be here 15 years in June, and one of the surprises for me, with all the growth of Harford County, is how much we haven’t changed in that, at the end of the day, not only internally in County government but also as a community, that we pull together when there’s an issue to work on. Whether we agree or disagree, everyone puts down his or her fiefdoms or walls to come together to solve it. Whether its something like homelessness, or something where someone says we don’t have enough resources so let’s pull together, or maybe something more controversial ... it’s amazing to me that this community comes together repeatedly – that’s very unusual compared to other counties. For example, with the economy so tight, human services are often the first to go on the chopping block. But instead of everyone saying just give us more because we deserve it, everyone came together and said, ‘OK, there’s less money – how can we work to still provide the necessary services with less money and revenue? How do we make it work so our most vulnerable citizens are still OK?’ It’s looking at our senior services and saying these folks still need services, how can we find solutions? Chance: And it’s not just the non-profits, but also the civic organizations, the churches, all those groups are working together on human services in particular. These groups are coming together to solve a problem that government can’t do alone nor can the non-profit community just take it over. This community has the ownership and is giving and will solve these problems. We are very blessed. Henderson: And we can understand our female staff and what they’re having to juggle every day with their families. I think we can sympathize and empathize with the trials and tribulations they have to deal with on a daily basis. Kids home sick, day care closed. Whatever. McClune: And in today’s world that just isn’t our female staff. This younger generation is more equitable in that sense. Those in their twenties or thirties grew up seeing both parents always work so those young women aren’t giving the guy the pass like we did. We were still conflicted enough to not know if we were supposed to work or stay home, we felt guilty. [Everyone nods in agreement]. Deborah L. Henderson Director of Procurement As the Director of Procurement, Debbie Henderson oversees three operating divisions: Procurement Operations, Fleet Management and Property Management. The Procurement Operations Division purchases supplies and contractual services (including capital projects and consultant services) needed by all agencies of the county – or by other public or quasi-public agencies that elect to use its services. Fleet Management provides oversight and administers contract fleet management and maintenance of the County’s inventory of over 900 automobiles, light trucks, heavy equipment and lawn care items. Property Management is responsible for the acquisition, sale or lease of real property for Harford County, ranging from commercial office buildings to park land and sites for bridges, utility lines and roads. Functions include title examination, contract and deed preparation, appraisal, negotiation and property settlement. Henderson has worked in the Department of Procurement for 26 years – 20 years as a Purchasing Agent and the last six years as its Director. I95: What unique qualities do women bring to a position government? Hendrix: We juggle better. I think we handle multiple priorities better. I think we have to. It’s just the nature of being a woman. Chance: I agree with that. I would always say that a woman wakes up in the morning and before her eyes are open, she’s thinking about packing the lunches, picking up the prescriptions, dropping off the dry cleaning, and getting the kids to school in time. It’s just in their nature. I think men get up, have their coffee and say, ‘See ya!’ [Group laughter]. I just think if you’re trying to juggle it all, we do it well. Hendrix: I’m not in my twenties or thirties, but I am in the generation that had a working mom and I learned some lessons from that, but I also think the men are a different breed with this generation. They know they need to be equal partners. When my child was younger, we had the whispered conversations at 6 o’clock in the morning, ‘It’s your turn to stay home, no it’s your turn.’ We both had careers and they www.i95business.com february / march 2013 27 were both important. It was a juggle instead of ‘you’re the girl you stay home.’ Hewitt: I think too that women having middle level and above positions in corporate America over the last 20 years, has significantly changed the dynamics of the workforce and has created companies that are much more conducive to work/life balance. So the men want that work/life balance as much as the women. We were interviewing for a high-level position last year and some of the men readily admitted that they were willing to come to government because they felt they could have a better work/ life balance in an organization they would look the same at both men and women and what they expected from them. Kathryn L. Hewitt, CPA County Treasurer The Department of Treasury manages all financial aspects of the County government through the Office of the Treasurer, the Bureau of Accounting and the Bureau of Revenue Collections. As Director since January 2012, Hewitt directs the management of the office including accounting, accounts payable, accounts receivable, payroll, water and sewer billing and collections, investments, debt management, real and personal property tax billing and collection, and tax sale. She is a former director of GFOA and is President-elect of Maryland GFOA. She is also on the Advisory Board for the Maryland Local Government Investment Pool and the Certification Council for the CPFO professional designation. She was recently appointed to the GFOA Committee on Retirement and Benefits Administration. Hewitt holds a Bachelor of Science from the University of Maryland in Business Education and a M.B.A. concentration in Finance from Loyola University Maryland. She is also a Certified Public Accountant licensed in Maryland, a Certified Cash Manager and a Certified Public Finance Officer. She also sits on the Harford County Economic Development Advisory Board, the Spending Affordability Advisory Committee, the Route 40 Business Association and the Adequate Public Facilities Advisory Board. 28 february / march 2013 I95: Do you think women can have it all? Hendrix: Yes, but not all at once. McClune: You have to decide what that balance will be because in reality you can’t do everything. I don’t know that young women today have the same expectations. We thought you had to go to work full time and still make the handmade Halloween costumes. In general they balance out better. We thought we had to keep house like our mothers did when they stayed at home – that level of domestic life. None of them have that expectation. Henderson: You’re right. They’ve figured out that the world doesn’t stop turning because you didn’t clean the toilet. Chance: We can each choose the life we want. Do I want to be married? Do I want to have children? Then what you choose becomes your priority. I chose to get married and have children and never saw myself working as I am today. Now I’m single and, I don’t have children at home, and fortunately, I don’t have someone waiting for me at home now because some nights I don’t get home until 10:30, or nagging me to eat if I work late at home. Henderson: [Laughing] That’s why my husband cooks. McClune: We as a generation, we went to college, but we had children and didn’t expect to be working a long time. Not until my thirties, did I realize that I would probably be working the rest of my life depending on how much I wanted to provide. The world had changed. Living on one income wasn’t feasible. I survived early on with one income with www.i95business.com five children, and we were poor as church mice. I didn’t want to spend the rest of my life being that poor. Hewitt: I chose a career that I expected to be able to work in and I chose it for work/life balance. I started as a schoolteacher. I chose it to have work hours the same as the children. I expected to work and be able to have children, but be home when they were. I changed careers and decided not to have children, but that’s how I began. Hendrix: I think that’s interesting. I think a lot of women have careers that don’t go straight up. They curve and turn and go all over. I think they are responding to what happens in their life – they take steps back or they take steps forward depending on what’s going on. But I also think that women are more able to say to themselves that this isn’t a fit for me. Men are sort put on their track – I’m supposed to make partner, I’m supposed to be an executive, and don’t allow themselves to say ‘I hate this job.’ Women allow ourselves to say I don’t like this, I want to move, I want to change careers. McClune: That’s true. We see that with our female staff. They work, have babies, come back to work. But when it comes time to apply for a promotion, they aren’t always applying for that upper management opportunity right now. I may be well qualified, but this isn’t the right time. They make the decision. I95: So your observation is that women have not only been the victim of lower expectations but have also benefited from them as well? It’s given women the choice to be career-minded or not depending on their individual preferences or circumstances. Hendrix: Yes, and I think the younger generation gets that, too. Henderson: [Interrupting] They’ve gained that from us. Hewitt: They haven’t lost that understanding of having choices even as we’ve evolved with our own abilities. They still get it. Henderson: When I was 18, I didn’t think ‘career.’ Chance: You didn’t think about being where you are today? Henderson: Absolutely not. I started out as a receptionist. Luckily, I had a plant manager in private industry who believed in women. I was the first woman in management in this company … back in the seventies. They just didn’t do that. I worked with all men and the only women were secretaries. That’s how I got started in purchasing. I was going to be a secretary to the purchasing agent. But because I had a forward-thinking plant manager who saw my potential and gave me an opportunity, I’m here today. Hendrix: I think we are all very hard workers. I think we all benefitted from great mentors in our lives who said, ‘This one is smart.’ Chance: I never saw myself as a director of administration. I never said, ‘Oh that’s the job I want. That’s my career path.’ So when David [Craig] asked me to take the position, I had to go home and really think about it. So I think it’ different for women. We have that ability to say, ‘Is this where I belong?’ rather than, ‘Oh, I have to climb that ladder.’ I95: What would be the advice you would give to your younger self ? Your 20-year-old self ? Or your newly graduated self ? Your newlywed or new mom self ? McClune: Expect that you are going to be in this for the long haul. What skills do I need? What should I do? I never dreamt I’d be in the workforce for 40 years. Henderson: My advice would be: Go for it. Hewitt: Relationships are incredibly important. I don’t think you get that until you’re in the thick of it, but it’s beyond the transactional relationships or project. You never know where the next opportunity is going to happen in your life. Hewitt: I would recommend to my younger self to not stop, to continue to grow. Education is for a lifetime and changing skills are necessary in this fast world. What you need at 18 or 24 is not the same you’ll need 20 years from now because the world will be different. Also, take care of yourself. I was engaged in my senior year of high school, and was planning on skipping college to work and support my husband’s career goals. But I had a female guidance counselor who said the best way for me to help my future husband was to stay in school and get an education so that he didn’t have to worry about how I would provide for myself if something ever happened to him. Chance: The thing I would want my younger self to hear over and over again is ‘Be at peace.’ Sometimes you have to make a decision that‘s really, really hard, but be at peace with it so that you can face the next one that comes along. I think our daughter and granddaughters need to know they should depend on themselves. A partner would be a wonderful thing, but it’s not your security blanket. I95: What unique women qualities do women bring to a position in government? Chance: I think we are better communicators. I think we try hard to make sure we are talking to each other. It’s not always easy, but I do think women are better communicators. I think we are more compassionate, too. We get it about pain and suffering better than most. I just feel that there’s a kinder and gentler feel about where we are because of us. Hendrix: And because of what Mary said, I think our version of working out situations that are difficult isn’t ‘if I win that means you lose.’ I think we’re able to try and make it work out for everyone to the best possible degree. Chance: It’s not a competition. Hendrix: Right, it’s not as competitive. Hewitt: Yeah, I don’t think we have the turf wars among us that I’ve seen in my career. Hendrix: It’s not just internally; it’s also the issues that are raised in the newspaper, out in the community. It’s not an ‘Us Against Them’ thing. It’s more let’s talk about it and see if we can come to a decision that we can all live with vs. ‘I win you lost.’ McClune: Sometimes a man wants to get in there and just solve the problem, but all that was really needed was to listen. Hendrix: People often just need to say how they feel about the issue. And you have to let that happen. In a public forum or whatever, you need to let them talk. Chance: And in government that’s really important. That the citizens have their input, that the non-profit community, whoever is trying to work on the problem, that they have the opportunity for input to solve the problem, I think that’s what we do well. Hewitt: We really work hard to get buy in to the issues so that everybody is okay with the result. It may not be the result that any one person wanted but everyone was heard and we come out with a plan. I will say that when I started in the workforce, it was often brought up that women didn’t Elizabeth S. Hendrix Director of Community Services The Community Services Department of Harford County is comprised of five separate but interrelated divisions – the Harford Transit, the Office on Aging, the Office of Drug Control Policy, the Office of Human Relations, and the Community Development Division. It also has oversight of five commissions and three boards: the Commission for Women, the Commission on Disabilities, the Harford County Human Relations Commission, the Harford County Youth Commission, the Harford County Community Mediation Commission, the Advisory Board on Aging, the Local Management Board, and FACE-IT. As the Director of Community Services, Hendrix serves as a liaison with agencies within and outside of government to meet the needs of our seniors, youth, persons with disabilities and those struggling with addiction. Hendrix began her career with Harford County Government in 1998 as the Community Development Coordinator advancing to Manager, Deputy Director and now Director. Hendrix is active on various boards and associations and is intimately involved in the community through organizations like the Harford County Public Library Foundation, the YMCA Community Advisory Board, the Community Foundation of Harford County-Women’s Giving Circle, and many others. Hendrix earned a Masters of Arts in Business and a Bachelor of Science in Business Administration and is a graduate from the Harford Leadership Academy. www.i95business.com february / march 2013 29 Arden C. McClune Director of Parks and Recreation know how to work on a team because we didn’t play as many sports like the men, so we didn’t know how to work with others or in groups. There wasn’t equality back then with sports, so we were told that we didn’t understand that each person was important and that the team mattered. But younger girls today have much more opportunity to participate in sports, so hopefully that criticism has disappeared. McClune: You’re right, girls didn’t have the exposure to sports that men did. One thing that I think men did get from that was they learned to make a mistake and just keep moving. You missed the basket, but you just kept going. You make a decision and keep moving forward. We as women tend to agonize the decisions and revisit it. I95: Describe the dynamics of your team. I know you cover the breadth of the County government, but ... The Department of Parks and Recreation operates and maintains passive and active space intended to provide a comprehensive program of leisure opportunities and activities for all segments of our population. Citizens express their needs and interests to their local Parks & Recreation Citizen Advisory Boards and Recreation Councils, and the Department works with the Recreation Councils to ensure that the expressed needs of the public are adequately addressed. Partnerships formed between the 20 local Recreation Councils and joint use agreements with the Board of Education enable the Department to lessen the burden on taxgenerated revenues while maximizing the return to taxpayers. Appointed Director in February 2010, McClune has served 28 years with Harford County, 13 in the Department of Parks and Recreation. She graduated from the University of Illinois with a Bachelor’s degree in Planning and began working as a planner in the Harford County Department of Planning and Zoning, becoming Director in 1995. In 1999, she transferred to the Department of Parks and Recreation as a planner/ project manager using her extensive knowledge of Harford County and its regulatory processes in the development and implementation of capital projects. She was promoted to Chief of Capital Planning and Development for P&R in 2002. McClune is a member of the Maryland Recreation and Parks Association and the American Institute of Certified Planners. She is also a board member of the Greater Bel Air Community Foundation. 30 february / march 2013 Hendrix: We’re definitely a team. We interact on a regular basis. Arden and I talk weekly if not more, and we are always coming together on specific issues. Chance: Every other week we have a brown bag lunch. It’s not a mandatory meeting, but more of an informal gathering of cabinet members when they are available to come and sit down to communicate what’s going on in their respective area of responsibility. Hearing the ideas as they are developing is helpful. And I hope that it builds a close camaraderie among the team of directors. It started as once a month, but with so much going on we now do it twice a month. Henderson: We have a lot more challenges today with less staff and less money, so to bounce ideas off each other to try and get something accomplished has really helped us find solutions. It’s really a good mix of directors. They each have a unique perspective. I look forward to discussing situations with the different people. Hewitt: Sometimes you see that something you are working on in your department will have an impact elsewhere that you never would have thought of until you brought it up in the meeting. Suddenly another department head says, ‘Well wait a minute!’ Otherwise you work in silos and you don’t see the impact, and we shouldn’t be working in silos. We have our departments and missions, but we are here to work and serve the citizen and provide the best for our community. McClune: The community is always ready to hold us collectively responsible. They don’t want to hear that you don’t know what’s going on. They want you to know at least why something is happening a certain way even if you don’t know the details. www.i95business.com I95: How do you respond to assertions from neighbors, friends, family, strangers and the media that it’s the government’s fault? Being “the government,” how do you respond? McClune: Sometimes you get into it and sometimes you let it roll. Certainly, 99 percent of the people who work for Harford County work as hard as they can and go above and beyond to get out and help the citizens and find a solution. We have a tremendous cadre of people who work for the County who do work hard – as do the people at the state and federal level. Government workers didn’t get into government to get rich – certainly there are some advantages, but most people work above and beyond what they are required to do. Hewitt: My office gets a lot of calls about fees and tax dollars. Sometimes you point out what their tax dollars go toward, sometimes they don’t care and don’t want to pay. But I listen to my staff patiently explain and handle those situations all day long. Hewitt: What people don’t realize is that the real place where they will see the most impact on their daily lives is at the local government level – their County, their city, their town. Their local government has the biggest impact on their dayto-day lives – whether they have schools, if their trash gets picked up, whether they have a park to go to. Certainly, national makes laws and things flow down, but your daily life is decided at the local level. I95: Has anyone around the table given any thought to an elected office as the next step in their career? Henderson: I want to enjoy my grandchildren. Hendrix: I want to be able to go to the grocery store. Being an elected official is truly 24/7 – you take the call in the middle of the night about someone’s taxes. It’s a tough job to be a politician or elected official. You have many bosses. Henderson: Your family is on the line as well. You don’t do that all by yourself, you’re including your whole family on that journey. It’s difficult. Hewitt: A friend of mine in County government in another County commented that in order to have a private dinner with her family, she had to leave the County. I95: Why do you think more women don’t run? How can we change that? Chance: What keeps people from running for office is the relentless criticism from the public, the media. The general population doesn’t understand how hard it is to do the job. You are torn apart and after a while it takes a toll on your heart. Hewitt: I think women move into the political side with an issue at the local level – solving a problem or situation or focusing on a particular advocacy. They then move on to a state or national level. McClune: Joann Parrott got into politics because of her involvement in a particular zoning issue that affected her community in Fallston. Hewitt: I think women can look at elected positions that aren’t as polarizing such as clerks, my position in many jurisdictions or school board positions. Chance: Instilling in our young women the joy of service, because I do think that our jobs are all about service, that’s where it starts. Help them realize they can and should want to make a difference in their community. McClune: I think women in business need to be more involved and supportive of female candidates. Politics is still largely about money. The people in charge are still men putting money toward PACS. Men will still be supporting men. Hewitt: I have seen some women’s groups that are supportive of female political candidates, but they were issue driven. Litmus test type situations where the support is contingent upon the issue being pushed. I95: What do you say to the notion that Harford County is still a ‘good ole boys’ club? Hewitt: I attended a retirement dinner for a Harford County employee while I was contemplating taking the job here. At the event I only noticed the men, and I thought it was a very male-dominated organization and was worried that there would be no room for me as a woman. I was so wrong! I was so incredibly wrong. I’m so glad I took the opportunity to come here. Chance: I think that is the perception among male business owners, but seriously, it’s not that way at all inside this building. Hendrix: We’re all coming together to get the job done. We’re discussing issues and business with everyone. McClune: Look at the private sector with two of the major construction companies in the County being owned by women – Comer and Dixie. Hendrix: We get developers every day of the week who think they’re going to come up here and show us how’s it’s done. But their projects don’t get done because we don’t work that way. Chance: And when you take a look at the ATHENA Awards candidates and their bios, and if that doesn’t impress you, I don’t know what does. I95 Harford County Government employs 1,938 people making it the 4th largest employer in the County after APG, Harford WOMEN IN LEADERSHIP In addition to top-level positions in Harford Co. government, women are providing catalytic leadership all over the region as they head up economic development agencies and chambers of commerce. Below, are some of the most influential women in the I95 Business corridor. County Public Schools, and Upper Chesapeake Health. Denise Carnaggio Trish Heidenreich Mary Jo Jablonski Jeanette Lucas Laura Mayse Deputy Director Harford County Office of Economic Development 410-638-4735 dbcarnaggio@ harfordcountymd.gov Director Economic Development Town of Bel Air 410-838-0586 [email protected] Executive Director Elkton Chamber & Alliance 410-398-5076 [email protected] Director Aberdeen Chamber of Commerce 410-272-2580 [email protected] Executive Director Cecil County Chamber of Commerce 410-392-3833 [email protected] Vanessa Milio Tari Moore Meghan Simmons Cathy Vincenti Lisa Webb CEO Harford County Chamber of Commerce 410-838-2020 [email protected] Cecil County Executive 410-996-5202 [email protected] Economic Development Manager City of Havre de Grace 410-939-1800 x 1119 [email protected] Executive Director Havre de Grace Chamber of Commerce 410-939-3303 [email protected] Director of Economic Development Cecil County 410-996-6292 [email protected] www.i95business.com Source: Harford County Office of Economic Development website www.harfordbusiness.org february / march 2013 31 SPECIAL FOCUS IN DEFENSE WOMEN IN DEFENSE WOMEN IN BUSINESS Women Inspiring Innovation through Imagination: ECBC Celebrates Women in STEM The Edgewood Chemical Biological Center (ECBC) is working to shatter the notion that Science, Technology, Engineering and Math (STEM) career fields are dominated by men. With personnel and programs committed to inspiring the females of today and tomorrow’s workforce to pursue career paths in the STEM fields, ECBC continually puts equality and employee development at the forefront. Nichole Mortin, a civilian chemical engineer with the U.S. Army Edgewood Chemical Biological Center, and her colleagues travel to military installations across the United States to field, test, maintain and repair chemical detectors for all services. 32 february / march 2013 www.i95business.com “As a senior leader at ECBC, it energizes me to see women succeed here at the Center,” says ECBC Director of Program Integration Suzanne Milchling. “ECBC’s goal is to attract and retain talented STEM professionals, and therefore we strive to help female workforce members excel in their careers and to ensure their jobs are meaningful.” In 2011 and 2012, ECBC delivered engaging and educational Women’s History Month activities, with the purpose of providing a forum where female peers and leaders across generations and career levels shared their occupational experiences within the science and engineering fields. These events earned the Center recognition from the Federal Women’s Program (FWP) in 2011 and 2012. ECBC earned the Activity Most Supportive of FWP Goals Award for implementing programs and initiatives that give women guidance on career development and long-term training as well as the opportunity to prepare for supervisor or manager roles in high visibility projects. For the third year, ECBC will host its annual Women in Science and Engineering (WISE) Leadership Event during March National Women’s History Month. In past events, influential females from across the Center’s workforce levels were selected to answer questions about their experiences, challenges and career development in a panel setting to an audience of more than 100 employees. This year, however, ECBC plans to extend the discussion beyond their usual single-day panel event. Instead, the Center is hosting a series of guest speaker forums throughout March, featuring women leaders from across the Aberdeen Proving Ground community. Additionally, ECBC plans to launch a Center-wide program for women that will provide various support and networking forums year round. For 2013, the national theme for March National Women’s History Month is, “Women Inspiring Innovation through Imagination: Celebrating Women in Science, Technology, Engineering and Mathematics.” As the nation’s principle research and development center for non-medical chemical and biological defense, ECBC has both the opportunity and responsibility to provide its workforce of scientists and engineers with meaningful activities to commemorate Women’s History Month, and honor the women of ECBC who have palumbo insurance associates inspired innovation through imagination. The speaker series gives the workforce a chance to have deeper conversations about several specific topics, while offering employees several dates to attend. Some of the proposed topic ideas include “Women in Defense,” a discussion on growing a career in the defense industry; “Why Women Still Can’t Have It All,” a discussion on the superhuman expectations for females; “Sponsoring for Success,” a discussion about the importance of sponsorship in seeking leadership roles, as well as other topic areas. In addition to the speaker series, ECBC plans to establish an ECBC WISE Online Resource Center where employees can continue the conversation on the Center’s intranet. The site will serve as an online community featuring personal blogs from females within ECBC, links to relevant articles, discussion boards and other helpful resources. Since 2008 the number of women working at ECBC has increased roughly 1.3 percent. As of July 31, 2012, nearly 36 percent of the 1,224 civilian employees at the Center are female. Of the 144 supervisor and team leader positions, 30 are filled by women. As these numbers within ECBC, and in the greater STEM community, continue to grow, it remains imperative for ECBC to continue to provide support and networking opportunities for both men and women of the organization to appropriately work within an increasingly diversified workforce. Article contributed by ECBC, the Army’s principal research and development center for chemical and biological defense technology, engineering and field operations. ECBC has achieved major technological advances for the warfighter and for our national defense, with a long and distinguished history of providing the Armed Forces with quality systems and outstanding customer service. ECBC is a U.S. Army Research, Development and Engineering Command laboratory located at the Edgewood Area of Aberdeen Proving Ground. I95 A Main Street Insurance Broker with Global Expertise All insurance agents get paid the same to handle your insurance go with the local experts at P.I.A. * Members of: AFCEA, NMTC, AUSA, Army Alliance, HC3, Bel Air Downtown Business Alliance, MD/DC Society of Healthcare Risk Management & MD Preferred Physician Services * Active Risk Management and Claims Analysis to keep your costs as low as possible * Independent agent with access to the best insurers in the world including Lloyds of London * we will save you money For more info, scan QR code 410.836.8591 www.palumboinsassoc.com The Region’s ‘Go To’ Business Organization Greater Baltimore informed Executives in CentralCommittee Marylandmembers join onestay organization during the General Assembly session with a weekly email, to build business relationships, connect to corporate, The GBC State House Update. Join today! civic, and political leaders, and to stay informed about Executives in Central Maryland join one organization to build business business climate issues...the Greater Baltimore Committee. relationships, connect to corporate, civic, and political leaders, and to stay informed about business climate issues. To join: Liz Pettengill 410-727-2820 TO JOIN THE GBC: contact Liz Pettengill, [email protected] 410-727-2820 or [email protected] Edgewood Chemical Biological Center www.ecbc.army.mil Visit www.gbc.org www.i95business.com february / march 2013 33 IN DEFENSE WOMEN IN DEFENSE WOMEN IN BUSINESS Mary Doak Saying Goodbye After 40 Years Supporting the Defense Community Mary Doak, ECBC’s program manager for community and educational outreach, has worked for 40 years in the federal government, the past seven years inspiring future scientists and engineers across Cecil and Harford County Public Schools. She has led the Center’s Science, Technology, Engineering and Math (STEM) educational outreach efforts since 2007 and significantly expanded the program since then. The program grew from less than a dozen educational outreach activities in its first year to more than 300 STEM activities in 2012. The program reached nearly 9,000 students and more than 1,000 teachers in Kindergarten through 12th grade last year. However, at the end of March, Mary is retiring from her job, one she loves dearly. “I’m proud to count myself among the many women who have served this great country as U.S. Army civilians,” Doak says. “The contributions of female workforce members are critical to the success of our organization, and ultimately to the defense and security of our nation.” In her current position, Doak established two formal Partnership in Education Agreements with Harford and Cecil County Public Schools to help enhance their STEM curricula. These agreements have enabled scientists and engineers at ECBC to address the needs of local school systems by complementing traditional science and math lessons with experiences that convey the real-world application of STEM concepts. As a result of Doak’s dedication and commitment to STEM education in the local community, ECBC – nominated by Harford County Public Schools – won the Governor’s Service Award for Excellence in the Community two years ago. In 2011, she also established an Edgewood Area STEM Working Group to join forces with seven other agencies in the Chemical, Biological, Radiological, Nuclear and high-yield Explosives (CBRNE) defense community and collaboratively increase awareness and interest for STEM career pathways. In the same year, she led an inaugural Team CBRNE STEM Educational Outreach Day with the Edgewood Area partners, where the CBRNE defense community came together to engage 400 local middle and high school students in 35 different hands-on STEM experiences. Due to the success of this event, ECBC was selected to assist the U.S. Army Research, Development and Engineering Command with the execution of last year’s APG STEM Expo in Edgewood. This Mary Doak (center) annually holds an appreciation ceremony where ECBC employees are recognized for their efforts in support of STEM education. 34 february / march 2013 www.i95business.com Mary Doak Program Manager for Community and Educational Outreach Edgewood Chemical and Biological Center, APG www.ecbc.army.mil event took place at three different locations across Aberdeen Proving Ground, to include the C4ISR campus, the Army Research Laboratory and the Edgewood Area. For Doak’s exceptional leadership and contributions to the local community, she was nominated for the 2013 Athena Award as well as the Northeastern Maryland Technology Council’s Visionary Award. Looking to give back to the community and to share their passion for STEM careers, females across the Center have contributed to the success of ECBC’s educational outreach efforts. For the second consecutive year, Doak held an appreciation ceremony where ECBC employees were recognized for their efforts in support of STEM education. Female scientists and engineers like Jadey Pareja have supported various educational outreach initiatives, such as ongoing mentorship programs, career explorations, hands-on scientist-in-the-classroom experiences, summer camps, guest lectures, career fairs and professional development trainings for teachers. “Sharing my passion for STEM with our younger generation has truly been rewarding, as we rely on today’s students to develop the cutting-edge solutions for tomorrow’s challenges,” Pareja says. “And, it has truly been a pleasure to support Mary Doak in conducting initiatives that inspire students to pursue STEM career pathways.” I95 WOMEN IN DEFENSE WOMEN IN BUSINESS Sheryl Davis Kohl Beacon Staffing Alternatives B y k e l s e y c a rp e r Fallston native Sheryl Davis Kohl is the co-founder and owner of Beacon Staffing Alternatives, a privately held, woman-owned strategic staffing company that is located in Aberdeen. Beacon Staffing Alternatives works with clients and employers to place administrative, clerical, light industrial, and technical temporary employees, permanent full-time employees, and direct hire workers. The firm, which was originally founded and owned by Sheryl’s father, Wilson Davis, began as a consulting practice for full-time career placements in the late 1970s. By 1985, the company had grown into a temporary staffing business that operated under a national franchise. It was at this time that Sheryl joined the family business, serving as the vice president for operations while working to earn her master’s degree from the University of Baltimore. Sheryl continued to work for the franchise-operated Uniforce Staffing Services for 14 years. In 1999, Sheryl and her mother, Patricia Davis, acquired a small business administration loan and were able to buy out their franchise agreement, forming Beacon Staffing Alternatives shortly after and returning the company to its original family-run standing. The firm currently provides temporary staffing, placement services, employee evaluations, payroll administration, and managed services to clients and employers. Since the founding of Beacon Staffing Alternatives, the business has grown and with this expansion and higher payroll, the firm is now able the serve a much larger population of people in the Baltimore Metro Area. Sheryl’s previous work and education experiences lend a unique flavor to her background. She spent her summers as a greens keeper for the Hunt Valley Golf Club while she earned her undergraduate degree in political science from Albright College in Reading, Pa. Sheryl also worked in a criminal court as a data entry clerk in Towson while she was earning her master’s in public administration from the University of Baltimore. It was only after graduation that that she turned to the family business as a career, feeling that the opportunity to work with her father was a natural progression from college into the workforce. Sheryl faces a number of challenges in the workplace every day, particularly with regard to the effects of the economy and local legislation on her business. She also works hard to remain competitive among similar staffing companies, emphasizing the care and commitment of the staffing personnel. Despite these difficulties, she finds her career to be very fulfilling. She enjoys the successes of her employees and her company, and she loves having the opportunity to work with other womenowned small businesses, mentoring and encouraging them to be successful and live their dreams. Furthermore, the flexibility and diversity of her career are very fulfilling for Sheryl, who enjoys that each day in the workplace is different from the next. She is particularly proud that her business helps create a bridge between temporary Sheryl Davis Kohl Owner, Beacon Staffing Alternatives 410-297-6600 www.beaconstaffing.com a moving billboard for the business that is often recognized and commented. Sheryl has been married for 17 years, and she feels that God blessed her with the freedom to give back to her community in the Harford County area. She believes that in order to have a successful business it is necessary to be involved in the community, and as a result she currently serves on the board of a number of organizations, including the Boys & Girls Club of Harford County, the Harford Community Action Agency, and the Aberdeen Rotary “In order to have a successful business it is necessary to be involved in the community... ” staffing and full-time employment, and she is happy to report that about 70 percent of her clients go on to full-time positions in the companies where they are placed. Buzzwords like reliability, dependability, quality and integrity often float around the Beacon Staffing Alternatives office, and it is clear that this is a direct result of the influence Sheryl has had on her company. The family- and service-oriented atmosphere ensures that these words are kept in mind every day. There is also room for fun within Beacon Staffing Alternatives. Sheryl’s car, a 2011 GMC Arcadia, is wrapped in yellow and blue colors and decorated with the company logo, serving as J. T H O M A S PH O T O G RA PH Y Club. She also works with the Harford County Chamber of Commerce and the Susquehanna Workforce Network. Each of these organizations holds a special place in Sheryl’s life, and she dedicates a great deal of time to service in her community. Sheryl is a dedicated, hard-working, and family-oriented woman who is passionate about her community and her firm. Her recognition of those that support her business is admirable, and it is through her involvement in giving back to her community that Beacon Staffing Alternatives is set apart from similar companies. I95 www.i95business.com february / march 2013 35 WOMEN IN DEFENSE WOMEN IN BUSINESS Renée A. McNally HR Solutions B y k e l s e y c a rp e r Renée A. McNally is the founder and President of HR Solutions, a successful human resources consulting firm that is located in Bel Air. The firm works with small businesses across Maryland and Delaware in order to assist them with in-house human resources issues. This includes recruitment and hiring, benefits administration, training, performance issues, terminations, policies, and other matters. HR Solutions also helps businesses with strategic planning and coaching, and HR Solutions encourages its clients to achieve a balance of smart business practices and highly valued employees. As President of HR Solutions, Renée is involved in a variety of areas of the company, including business development, marketing, sales, and direct client work. Renée worked in the human resources field for over 20 years before founding her own firm nine years ago. She started her career as a trainer for T.G.I. Fridays before moving on to the health care industry for a number of years. She also has experience working with corporations such as Comcast and Amazon.com. Her passion for human resources work is so strong that when she decided to look for work outside of the corporate world, she experienced an easy transition. HR Solutions was founded nine years ago after the birth of Renée’s third child. She originally intended to become involved in some part-time human resources projects so that she could spend more time with her family, but after being steered toward the Chesapeake Professional Women’s Network and the Harford County Chamber, she decided to start her own human resources business. While the King of Prussia, Pa., native never planned on a career in human resources, Renée finds that her B.A. in Communication and Rhetoric and her Master’s in Counseling have suited her career path well. The communication and counseling skills that she acquired through her education have become an attribute to her career, assisting her in working with a variety of people, delivering messages, and resolving issues in the workplace. Renée is incredibly passionate about her job and the people she encounters through her profession. She enjoys building relationships with new clients and networking with people as much as possible. She also enjoys the challenges and continual learning that occur in the human resources industry. The diversity of every issue and situation helps challenge Renée to find the best resolutions possible, and the new trends and focal points of human resources continually teach her new things about her profession. One trend that she is particularly excited about at this time is “Positive Psychology.” “It’s an entirely different approach to managing people and how they work,” Renée explains, and she hopes to help bring this trend into the organizations that she works with at HR Solutions. Renée finds her career very fulfilling as a result of the challenges, continual learning and new people she is able to meet, as well as the flexibility and control of having her own company. She also appreciates the constant excitement of the human resources industry. The situations she deals with can be as simple as employee attendance issues or as difficult as an employee who is stealing from his or her company, but each situation is unique and interesting. As Renée explains it, “I have seen so many crazy situations that nothing surprises me anymore.” “Positive Psychology. It’s an entirely different approach to managing people... ” 36 february / march 2013 www.i95business.com Renée A. McNally President, HR Solutions 443-243-4031 www.hrsolutionsllc.com One of the benefits of being the founder of her own business is the ability she has to create flexible work hours. Renée is a single mother with three children, and the control she has over her own schedule helps her immeasurably. She is able to support her children’s needs by adapting her work schedule to fit their lives, either by working nights and weekends or through working from her home. As a result, she is able to dedicate more time to her children than she could have while working in the corporate world. Renée has a very active interest in her community, and she participates in a number of volunteer organizations throughout her county, serving both individually and through her firm. She is currently the President of the Chesapeake Professional Women’s Network, works with the Boys & Girls Club of Harford County, sits on the Advisory Board of Anna’s House, and does pro bono work in the area frequently while also offering discounted prices for non-profit organizations. Renée’s affinity for her business and volunteer work is largely due to her enthusiasm and zeal for interaction and problem solving. Her passion for helping others is evident both in her career and in her service work, and it is as a result of this passion that her business is so successful. I95 WOMEN IN DEFENSE WOMEN IN BUSINESS Susan Kemen APG Federal Credit Union B y Em i l y B a rb o Susan Kemen is a Maryland native. She graduated from Aberdeen High School and received her associate’s degree in business from Harford Community College. Like many students, Susan worked a few parttime jobs through school, including as a teller for Aberdeen Proving Ground Federal Credit Union (APGFCU). She has since moved her way up the ranks to Senior Vice President of Consumer Lending, a new role she started in January of this year. “I became a part-time teller not ever thinking that it would become a full-time career,” says Kemen. She progressed from teller to collector, from accepting deposits to collecting delinquent loans. It was in this capacity that Kemen says she learned the most about the people in her community, their struggles and stories. She also learned about herself and how to find a balance recommend doing it the way I did; it was tough,” but it was what she needed to do. With the support of her family and the network at APGFCU, she was able to achieve her goal and continue to better her position within the company. When asked why she was so passionate about her job the conversation quickly turned to the community. In her new role in lending it is her mission to help people succeed; APGFCU is a financial cooperative and is dedicated to improving the economic and social position of its members. Kemen is consistently working to get the message out to the community that she is there to help. The credit union is the solution. Her devotion to the community doesn’t stop at the office. Kemen is on the board of directors of the Arc Northern Chesapeake Region Inc. The goal of the Arc is to give “When you’re passionate about something, it’s easy to succeed...” between sympathizing with a neighbor and accomplishing her job. Kemen was promoted to collection department manager and then to consumer loan manager. Later she became the credit union’s first financial counselor and then was promoted to senior vice president of operations, a position she held for six years. Kemen knew that if she wanted to further progress in the business world, she would need to go back to school. Ten years after getting her associate’s degree, she enrolled part-time at the College of Notre Dame Maryland. As a full-time professional, a wife, and mother of two – her son works at Aberdeen Proving Ground and her stepdaughter (recently graduated high school) will be attending Marine Corps boot camp in September – it took Kemen 11 years, one class a semester, to earn her bachelor’s degree in business management. “I wouldn’t adults with developmental disabilities the education and training they need to enter the job market successfully. Kemen particularly enjoys her work with the Arc because of the overwhelming gratitude and appreciation she receives from those she helps. So what keeps this highly successful businesswomen, wife, mother and volunteer going? Running. Her passion in life is to be outside with her husband and a group of distance runners training for their next event. Kemen started running after her son was born 20 years ago to get back into shape. She and her husband joined the Leukemia and Lymphoma Society of Maryland. The organization facilitates training for an event, like a marathon or triathlon, in exchange for fundraising. She started out small, but after watching her husband complete the Marine Corps Marathon she decided long- Susan Kemen Senior Vice President of Consumer Lending APGFCU www.apgfcu.com distance events were for her. More than the physical benefits, it is the camaraderie and companionship that Kemen finds fulfilling. She is currently training for her fifth ultra-marathon (a race over 26.2 miles, typically 31 miles), which will take place in March. In 2012, Kemen served as race director and helped to raise $4,000 for the Boys and Girls Clubs of Harford County. When she isn’t on a run, she is volunteering at her small church where she was the youth group coordinator for eight years. She recently passed on this role to another willing member of her faith community as her daughter graduated from the program. Well, except for one last annual mission trip. This July she will be taking a group of young adults to areas of Pennsylvania to repair houses. She came into these roles while her kids were in school and the previous coordinator resigned. She saw a need and filled it. “When you’re passionate about something, it’s easy to succeed,” says Kemen. She certainly has a lot on her plate; however, she is dedicated completely to meeting, if not exceeding her goals. She knows better than to pile on too much because for Susan Kemen, mediocrity is not an option. I95 www.i95business.com february / march 2013 37 BUSINESS EVENT Feb 28 5:30-8pm Richlin Ballroom Aris Melissaratos Keynote Speaker VISIONARY OF THE YEAR Dr. Diane Lane Vice President of Student Services and Institutional Effectiveness, Cecil College 2013 Visionary Awards NMTC Visionary Awards By Vicki K. Franz On February 28, NMTC (Northeastern Maryland Technology Council) will hold its Annual Meeting and Visionary Awards program at Richlin Ballroom in Edgewood. This is the only regional event in Maryland that celebrates the individuals driving STEM Education and Technology Advancement in our communities. The accomplishments and impact of the recipients are far reaching, and their efforts are contributed on a voluntary basis. NMTC is Maryland’s fastest growing technology association with over 200 regional members and supporters in the fields of technology, industry, academia, defense contractors and the Army, and government leaders. The focus on Science, Technology, Engineering and Math (STEM) has always been a core mission for NMTC. A “grow your own” employment philosophy is key to the future success of the region and the members of NMTC are deeply invested. Their members contribute to growing STEM programs in area schools, and support the Science Café, which offers lectures and programs to students and the public, held at venues throughout the region. The Visionary Awards Gala attracts 250 attendees, including senior APG leaders, NMTC industry leadership, leading educational institutions and other distinguished attendees. This year’s keynote speaker is Aris Melissaratos, a visionary in Maryland’s growth through technology and STEM education. Founder of The Aris Institute and Sr. Adviser for Technology Enterprise Development to the President of Johns Hopkins University, Aris served as Secretary of Business and Economic Development for the State of Maryland from LEADER INNOVATORS RISING STAR MENTORS Joseph Wienand Mary Doak Kimberly Williams Dr. Dave Brown Edgewood Chemical and Biological Center APG Edgewood Chemical and Biological Center, APG Dr. Nina Lamba CCL Biomedical and Initiator of NMTC’s Science Café Marty Healy W.L. Gore 38 february / march 2003 to 2007. He is also the author of “The Key to Prosperity – Technology and America’s Role in the 21st Century Global Economy.” The Visionary of the Year award is the highlight of the evening and is given to the person who most exemplifies having the big picture on advancing technology opportunities in the region. This year’s recipient, Dr. Diane Lane, is recognized for her years of collaborative efforts in higher education and the technology community. Her leadership has led to the establishment of STEM Nights in Cecil and Harford counties, which has introduced thousands of students and parents to careers in Science, Technology, Engineering and Math. Other awards are given to individuals who are involved in STEM Education and Technology Advancement to benefit the community. Awards are given in the following categories: Rising Star Award given to individuals on the rise; Innovator Award for developing ideas that cause a change; Leader Awards for taking initiative and setting the pace for success; and Mentor Awards for being an mentor and role model to students. The event’s Gala sponsor is Harford Community College; Sapphire sponsors are Harford County Office of Economic Development, Cecil County Office of Economic Development and SAIC. Media sponsor is I95 BUSINESS. Register for the Visionary Awards by February 14, www.nmtc.org. For more background on NMTC, read Editor Stacey Rebbert’s story in I95 BUSINESS, June 2012, page 16, available online at www.i95business.com/archives. I95 2013 www.i95business.com Cecil Co. Public Schools, Biomedical teacher, STEM Lead teacher MITRE and Johns Hopkins University professor Dr. Sandra Young Army Research Laboratory and Harford Community College professor Ted Welsh SURVICE Engineering and Parent Volunteer, Harford Co. Public Schools BUSINESS EVENT APRIL 3 9am-3pm EXPO 2013 Showcasing Regional Businesses and Emerging Technologies B Y V IC K I K . F R ANZ EXPO 2013 SEMINARS & Presenters For seminar times & registration, visit www.harfordchamber.org Spectrum of Energy Management | Exelon Bridging the Gap in Office Innovation | Whiting Turner Measuring Online Marketing Results | Web IXI Photo by Leo Heppner Public Safety in the Workplace | Sheriff Jesse Bane In addition to the large indoor exhibit area, this year’s Expo will feature exhibit space positioned in a tent on the parking lot. PRESENTED BY Personal Energy Management | Good Ground Consulting Healthcare Reform & Workplace Compliance | Innovative Insurance Customer Service | TBD The 2nd Annual EXPO 2013 will be held on April 3, at Mountain Brand Christian Church, New Life Center from 9am until 3pm. Admission to all exhibit halls is free with a business card. This year’s Expo builds on last year’s success and introduces several new interesting elements. Harford County Chamber of Commerce, the state’s largest member-driven Chamber, joins forces with the Harford County Office of Economic Development and the Harford County Green Business Network to present EXPO 2013, with a new focus on emerging technologies. The Green Business Network strives to promote sustainability through the promotion of energy efficiency, resource management or environmental stewardship. To accommodate the types of exhibitors that will be attracted to the show, there will be additional exhibit space positioned in a tent on the parking lot. “By adding the tent, we greatly expand the capability to house exhibitors in emerging technologies, showcasing solar panels, wind turbines, electric cars or hydrogen fuel cells,” says Vanessa Milio, CEO of the Chamber. “This new exhibit area, in addition to our strong B2B trade show in the Center, will accommodate large and small exhibits.” Inside, the Center can accommodate 75 exhibitors, plus offers conference seminar space. “The seminars have been greatly expanded this year,” says Bob Bloom, Chair of the Business Development Committee. “We had a dedicated Seminar Planning Committee to develop eight seminars, led by the region’s top companies. The Committee thanks Patrice Ricciardi, Pat Chambers and Paul Beaulieu for their work to bring a wide variety of topics of critical interest to the Expo.” Eight seminars will be held congruently during four time slots: 9:30, 10:45, 12:30 and 1:45. The cost is $15 per session and includes a lunch coupon for a visit to a food truck vendor onsite. Seminars are listed on the Chamber website, and registration is best done in advance, as space is limited. Day-of registration will be on a space-available basis. Also new this year is a sit-down luncheon in the Café area from 11:30 to 1:30. This event features a Keynote Speaker, an industry expert from the emerging technology field. While the speaker had not been confirmed at deadline, the topic will be “New Technology, New Materials & Emerging Research and Development.” Register in advance on the Chamber website; tickets are $20. The EXPO Planning Committee includes Bob Bloom, Chairman, Mary Ann Bogarty, Randy Brunkhorst, Keith Daw, Ploumi Salarious, Erin Ferriter and Laura Dahl. Media Sponsors are I95 BUSINESS Magazine and WXCY 103.7 FM. Promoting Sponsors are Harford Community College and the Harford Mall. Additional sponsors include Harford Business Network for lunch and Business Resource Network for door prizes. If your company would like to exhibit at EXPO 2013, contact the Harford County Chamber of Commerce at 410-838-2020. I95 www.i95business.com february / march 2013 39 BUSINESS EVENT 1 2 th Annual ATHENA AWARD Women’s Leadership Breakfast March 8 8-9:45am Richlin Ballroom KEYNOTE SPEAKER Sheela Murthy Murthy Law Firm By Vicki K. Franz 2013 ATHENA NOMINEES Mary Ann Bogarty PNC Bank Mary Lynn Doak Edgewood Chemical Biological Center Joyce Duffy Harford Family House Mary Hastler Harford County Public Library Jayne Klein Klein’s ShopRite Patrice Ricciardi Freedom Federal Credit Union Tami Zavislan Community Foundation of Harford County 40 february / march 2013 Harford Community College’s Continuing Education division is hosting the 12th Annual ATHENA Award, which will be presented at the Professional Women’s Leadership Breakfast on Friday, March 8, 2013, 8am, at the Richlin Ballroom in Edgewood. Since 1999, the ATHENA Award has been presented annually to a local, exceptional individual who has achieved excellence in her (or his) business or profession, has served the community in a meaningful way, and has assisted women in reaching their full leadership potential. By honoring exceptional leaders, the program seeks to inspire others to achieve excellence in their professional and personal lives. The award, begun in 1982 in Lansing, Mich., is now presented in hundreds of cities in countries throughout the world including the United States, Canada, Russia, China, India, the United Arab Emirates and the United Kingdom. It was inspired by the goddess of Greek mythology known for her strength, courage, wisdom and enlightenment. The values underlying the ATHENA Foundation’s philosophy support incorporating the talent and expertise of women into the leadership of businesses, communities and government. This year, over 25 women connected to Harford County were nominated for the award. From that, seven were selected as the finalists who will be on the dais at the event on March 8. Upon hearing their selection, initial reaction of the finalists was categorically and consistently one of humility. “I am truly honored to be included with such a wonderful group!” says Mary Hastler, who has been director of the www.i95business.com Harford County Public Library system since December, 2010. “I am also honored, but truly humbled, to be included with such amazing women,” concurs both Jayne Klein, a registered dietician with Klein’s ShopRite, and Patrice Ricciardi of Freedom Federal Credit Union. Marlene Lieb, retired Assistant Vice President from the college’s Continuing Education and Training Division, was one of the people who initially helped bring ATHENA to the county. She notes, “When Harford Community College resurrected the ATHENA Award 12 years ago, Harford County embraced the event by recognizing the outstanding contributions women in our community make both professionally and personally. Congratulations to this year’s candidates whose names will be added to the ATHENA women of influence who have come before them.” Denise Carnaggio, last year’s ATHENA Award recipient, notes that “by focusing on so many of our women leaders’ accomplishments in Harford County, the ATHENA Award encourages mentorship of other women and young people, so they too can achieve and make a difference. Supporters of this legacy program are inspiring excellence in our community.” The program will be emceed by WJZ’s Kristy Breslin, a Harford County resident. The keynote address will be given by Sheela Murthy, an immigration attorney and Principle of the Murthy Law Firm in Owings Mills. Murthy’s biography includes mention that it is her mission to “help people achieve their American Dream to live and work in this great country.” This year’s platinum sponsor is the Small Business and Technology Development Center, located on the community college campus. Other key sponsors include Booz Allen Hamilton, Women in Defense, Boyle Buick, M&T Bank, the Chesapeake Professional Women’s Network, and PNC Bank. The media sponsor is I95 BUSINESS. Recent Harford County ATHENA Award recipients include Denise Carnaggio, Harford County Office of Economic Development (2102); Tamera Rush, STG Inc. (2011); Lucie Snodgrass: Office of Senator Barbara Mikulski (2010); and Content McLaughlin, McLaughlin Law Group (2009). Seating for the breakfast is limited. For ticket and sponsorship information, call 443-412-2173. I95 NMTC ANNUAL MEETING VISIONARY Awards Celebrating Individuals in STEM Education and Technology... Connect with APG and Corporate leaders Thursday, February 28, 2013 Richlin Ballroom 1700 Van Bibber Road, Edgewood, MD 5:30-8:00pm Gala Sponsor Harford Community College Limited Seating Sapphire Sponsors Harford County Economic Development Cecil County Economic Development SAIC Register by February 14, 2013 www.nmtc.org Strategic Location Skilled Workforce Fast Track Permitting Enterprise Zone Tax Credits Premier R&D Institutions Waterfront Locations Tax Credits & Other Incentives World Class Golf Courses harford’s Edge Entrepreneurs . . Stop by your LOCAL LIBRARY and register for Entrepreneurs Edge, your Harford County business development network. www harfordbusiness org We want YOU...the Entrepreneur! For more information go to www.harford business.org and click on Entrepreneurs Edge. www.harfordbusiness.org 1.888.I95.SITE David R. Craig, County Executive James C. Richardson, Director of Economic Development www.i95business.com february / march 2013 41 inbox Connecting people, ideas and business in Maryland’s strategic Northeast Corridor. Submit press-worthy Business Briefs to I95business.com, Submit News link. New VA Clinic Open at Fort Meade More than 80,000 veterans living in Anne Arundel and Howard Counties now have access to VA health care services at the new Fort Meade VA Outpatient Clinic, which opened on Jan. 14. The new clinic, which is located at 2479 5th Street adjacent to the Kimbrough Ambulatory Care Center on the Fort George G. Meade installation, will be the sixth community based outpatient clinic throughout the state that is operated by the VA Maryland Health Care System. Designed by Nutec Group of York, Pa., in collaboration with the Department of Defense, the 13,300-square-foot facility features 21 spacious exam rooms, one audiology booth, comfortable patient waiting areas, and state-of-the-art medical technology. Services at the Fort Meade VA Outpatient Clinic will include general outpatient medical care, preventive health and education services, various medical screenings, TeleHealth services, and referrals to specialized programs and inpatient services available throughout the VA Maryland Health Care System. It’s also the first VA outpatient clinic in the country to be Leadership in Energy and Environmental Design (LEED) Certified. University Research Park May Come to APG The Harford County business community and area universities have launched a feasibility study for a potential university research park at Aberdeen Proving Ground. The potential facility would bring doctorate-level educational research closer to Aberdeen Proving Ground’s growing business and defense communities. The Prime Rib Opens At Maryland Live! Casino The Zagat-rated No. 1 Steakhouse, The Prime Rib, has opened its fourth location at Maryland Live! Casino. 42 february / march 2013 www.i95business.com For the first time, guests can savor the exquisite flavors of The Prime Rib menu, paired with an irresistible side of non-stop gaming action on a stateof-the-art casino floor. “We established this partnership with The Prime Rib with a focus on creating a distinct and unforgettable dining and entertainment experience,” says Robert J. Norton, President and General Manager, Maryland Live! Casino. “At this location, customers can enjoy exceptional cuisine at The Prime Rib; then, catch a show at Rams Head Center Stage, or try their luck on the casino floor. With free parking and direct elevator access to the main entrance, it’s a winning combination.” Hero2Hired Mobile Job Store at APG Hero2Hired, a Yellow Ribbon-funded program to connect job-seeking veterans and family members with potential employers, will visit Aberdeen Proving Ground’s Post Exchange Parking Lot on March 4, 10am-2pm. The mobile unit will have job listings, career education, training resources and a variety of networking opportunities. Gov. O’Malley Receives National Honor for Arts Leadership Americans for the Arts (AFTA), a leading national arts advocacy organization, along with the U.S. Conference of Mayors, awarded Maryland Gov. Martin O’Malley the prestigious Public Leadership in the Arts for State Arts Leadership Award in Washington, D.C. The annual award honors governors that have demonstrated outstanding leadership in the advancement of the arts. Gov. O’Malley, who also received the Local Arts Leadership Award from AFTA as Mayor of Baltimore in 2004, says, “I am honored to receive an award that recognizes the arts continue to move Maryland forward. The arts support Maryland’s identity as a dynamic, cultural and vibrant place to live, learn and visit. But most of all, they have a significant economic impact on our State’s economy, supporting jobs for Maryland families.” Spa On The Boulevard to Open in Box Hill The Salon by Debbie Corporation, owners of Spa in The Valley in Hunt Valley and Spa on The Avenue in White Marsh, will open a third spa in Box Hill, at the Boulevard at Box Hill in Abingdon. “We are so excited to bring Spa on The Boulevard to Harford County,” says Founder Debbie Nazelrod. “The community surrounding Box Hill is growing and that makes it an ideal location for a spa that will offer something new and unique – an indulgent, tranquil and unparalleled spa experience that detoxifies, relaxes and rejuvenates clients.” Freedom Federal Credit Union Recognizes “Core Values Award” Recipient Freedom Federal Credit Union has announced Meghan Rafferty, Assistant Branch Manager of its Park Avenue branch in Bel Air, as the winner of Freedom’s quarterly “Core Value Award,” which recognizes Freedom employees who serve members, fellow employees and the Harford County community. Raise Maryland seeks to raise minimum wage to $10 by 2015 Nearly 100 community, labor, business, Submit press-worthy Business Briefs to I95business.com, Submit News link. immigrant, civil rights and faith leaders recently gathered at Lawyer’s Mall in Annapolis today to officially launch the Raise Maryland campaign, an effort to raise the state’s minimum wage to $10 by 2015. “Maryland workers are in desperate need of a raise,” says Senator Robert J. Garagiola, the Senate sponsor of the legislation. “Our people are working harder but aren’t earning more, and it’s time to give a much needed boost to our economy. Raising the minimum wage would not only put more money in the pockets of these workers but also increase business activity in our state.” The measure will raise Maryland’s minimum wage to $10 per hour by 2015 in the following three steps: July 1, $8.25 per hour, July 1, 2014, $9 per hour, and July 1, 2015, $10 per hour. It will also raise the minimum wage for tipped workers, like waitresses, carwash attendants and nail salon workers, from 50 percent of the minimum wage to 70 percent. Promotions Announced at Ellin & Tucker, Chartered We make Business Banking a breeze with simple financial solutions that meet your needs. Let our team make your business dreams a reality! Sarah Lee 410.584.7228, ext. 1272 Matthew Kutcher, Owner of Affinity Mortgage, located in the heart of Downtown Bel Air, refinanced his commercial property with Sarah Lee (left) and Michelle Wells (right) of the Business Service Department at Point Breeze. Michelle Wells 410.584.7228, ext. 1242 www.pbcu.com/business $250,000 Hunt Valley · Golden Ring · Bel Air I95 Women in Business Lunch Connecting Professionals Doing Business March 20 • 11:45-1:30 GUEST SPEAKER Carrie Shapiro Innovative Insurance Solutions Health Care Disclosure & Compliance: Top Issues Impacting Small Business Ellin & Tucker, Chartered, a leading regional certified public accounting and business consulting firm, has promoted Aileen M. Eskildsen, CPA to Director and Mary S. Brown, CPA to Principal. Eskildsen has more than 17 years of experience with Ellin & Tucker, most recently in the area of Professional Development, while Brown has more than 14 years of experience in the Audit, Accounting, and Consulting Department at Ellin Meet I95Business Team Vicki Franz, Publisher Stacey Rebbert, Editor Kathleen Minacapelli, Art Director Mary Paramore, Kathy Walsh, Contributing Writers Cindy Jacobson, Robert Buden, Tim Kolarik, Brand Building Consultants INSIGHT INTO THE FAST LANE www.i95business.com $35, March 20 • Bellissimo, Bel Air Register: [email protected], click Events Space is limited! Reserve early! www.i95business.com february / march 2013 43 Solutions for Today’s Unique Challenges inbox Submit press-worthy Business Briefs to I95business.com, Submit News link. & Tucker, which represents clients throughout the United States and abroad from its offices in Baltimore, Belcamp, Frederick, and Washington, D.C. Southern Harford Rotary Awards Check to Edgewood Middle SEQUEL DESIGN ASSOCIATES, INC. Print and Web Design Branding and Integrated Marketing Custom Programming and Hosting From logo design to website development, we create the solutions that solve the unique challenges you face in today’s business world. Southern Harford Rotary recently awarded Edgewood Middle School a check for $850 to enhance the school’s extra-curricular program, EMS University. The check was presented to the school principal, Patrice Brown. Also in attendance were Dr. Robert Tomback, Harford County Superintendent of Schools; Dr. Jonathan Brown, Director of Community Engagement, Equity, and Cultural Proficiency; and Barbara Canavan, Executive Director of Middle School Performance. EMS University is program designed to help students who struggle to score at the proficiency level in reading and mathematics. Women’s Giving Circle Awards 11 Grants CALL FOR A FREE CONSULTATION TODAY 410.893.9800 ext. 14 SEQUELDESIGN.COM [email protected] 44 february / march 2013 www.i95business.com In its second year, the Women’s Giving Circle of Harford County has awarded 11 grants totaling nearly $36,000 to nonprofits in the county that assist women and children. Last year, the newly established group gave out $20,000 in grants. The most recent grant recipients are: The Arc Northern Chesapeake Region, $4,000 for the Assisting Single Parents in Poverty Program; Boys & Girls Clubs of Harford County, $4,000 for SMART (Skills, Mastery and Resistance Training) Girls Program; CASA of Harford County, $4,000 for volunteer training and supervision; SARC, $4,000 for the Safehouse Program; Upper Bay Counseling and Support Services, $3,850 for the Parenting With Love and Logic Program; Harford Community Action Agency, $3,500 for the Road to Success Program; Habitat for Humanity Susquehanna, $3,000 for Women Build 2013; Family & Children’s Services of Central Maryland, $2,500 for support of the Harford County Visitation Center; Harford Family House, $2,500 for the Family Steps to Independence Program; Upper Chesapeake Health Foundation, $2,500 for the C.L.I.M.B. Program supporting children of cancer patients; and The Highlands School, $1,696 for the Read Naturally Program. McGladrey Continues Expansion McGladrey LLP, a provider of assurance, tax and consulting services focused on the middle market, recently announced the continued expansion of its risk advisory services practice by naming Dan Whelan as a partner in the practice. In his new role, Whelan, will lead McGladrey’s risk advisory services consulting practice in Baltimore, and will focus on client service delivery and new growth. Bel Air Resident Named President of FranNet Bel Air resident Richard Bock has been named president of FranNet of Maryland, which assists individuals Submit press-worthy Business Briefs to I95business.com, Submit News link. Making Connections and Reaching the Right People Business Owners, C-Level Executives, Decision Makers, Influencers interested in exploring self-employment as a career option through franchised business ownership. Bock knows firsthand about franchise ownership; he owns two Huntington Learning Center sites, one in Bel Air and the other in Perry Hall. Niles, Barton & Wilmer Appoints New Managing Partner Baltimore-based Niles, Barton & Wilmer, LLP has named a new Managing Partner, Craig D. Roswell, who has served as Chairman of the firm’s Litigation Department. Roswell’s appointment completes the transition of management duties from Jeffrey A. Wothers, who will continue to focus on his practice primarily in areas of insurance coverage litigation, property insurance law, and commercial litigation. Greta Brand Honors Two Local Companies for Nutrition Greta Brand has honored Middle River Aircraft Systems and Sister Marie Seton Walsh and Northwest Hospital System for their exceptional commitment to improving employees’ health through worksite wellness programs. The local award was designed to recognize employer customers that have implemented successful wellness programs. The Blue Ribbon Awards were for Employee Health Education, Support of Tobacco Avoidance and Improving Heart Health. Bel Air Photography Business Transfer Positive Images by Rettberg, owned by Bill Rettberg Jr., a photographic service in the Baltimore region, has completed a transfer of operations of photographic services to Robin Sommer, owner of Images of Sommer based in Bel Air. Rettberg will continue in his capacity as a wedding and Oct/Nov 2012 Oct/Nov 2012 NINA LAMBA, CEO CCL Biomedical, Inc. WES GUCKERT, President The Traffic Group, Inc. “I was truly thrilled with the article and how Stacey Rebbert focused on the problems that we are trying to tackle and the technology we are developing. It has been very energizing for me, and those around me, to receive so much positive feedback. The whole issue, focused on Protecting the Warfighter, was tremendous.” “Thank you for the great article, Stacey, we have had tremendous feedback. In fact, a person in Harford County’s Law Department saw it, and it led to a proposal in Baltimore County. We’re just waiting to see if it gets approved! Thank you and again, great work!” CONNECT TO 50,000 READERS Through 8,500 Print and 6,500 Digital Subscribers Learn about our Brand Builder Packages and Partnership Rates. Plus Events, Sponsorships, Editorial Contributions, Web Content and more! MEET WITH US discuss your marketing needs! FREE Business Services ad with your appointment.* *VALUE $425. One per business, per year. Prior agreements excluded. CONNECT Vicki Franz, Publisher 410-584-9960 [email protected] Vicki Franz I95Business INSIGHT INTO THE FAST LANE www.i95business.com www.i95business.com february / march 2013 45 inbox Submit press-worthy Business Briefs to I95business.com, Submit News link. commercial photographer. This husband and wife team have worked together for 17 years to create a comprehensive photographic service focusing on lifestyle photography including weddings, maternity/newborn, child and family photography. Merritt Properties Announces Latest Tenant at Lansdowne Industrial Park Ghanem Forwarding, LLC, a freight forwarder, has signed a lease at Lansdowne Industrial Park in Baltimore County. The company will utilize a 7,200-square-foot warehouse space. advanced communications, electronic warfare, signal intelligence, cyber, avionics, training systems, satellite communications, weapon control systems and unmanned technologies. “ACET’s decision to move to The GATE continues the trend of organizations that have relocated from competitive business parks and expanded their businesses within The GATE at APG,” says Matt Holbrook, Regional Partner for St. John Properties, Inc. “We continue to experience strong interest from government contractors and other agencies that want to join the APG community and co-locate with their federal customers.” ACET Moving to The GATE Adams Communication & Engineering Technology (ACET) has signed a lease with St. John Properties, Inc. for 26,500 square feet of space at 6190 Guardian Gateway, a new three-story, 75,000 square foot Class “A” office building under construction within The Government and Technology Enterprise (The GATE) project, a 416-acre business community located inside APG. ACET is a growing company providing innovative systems, products and solutions in information systems, healthcare systems, aerospace, electronics and technical services to government and commercial customers worldwide. The company’s office space at The GATE serves as headquarters for its Defense Solutions and Software & Systems Divisions, with more than 200 employees internationally and engaged in the areas of intelligence, surveillance and reconnaissance, sensor technologies, security, 46 february / march 2013 www.i95business.com AAACCVB Nationally Recognized as Sports Leader The Annapolis & Anne Arundel County Conference and Visitors Bureau (AAACCVB) has received national recognition for providing exceptional service to sporting events organizers. SportsEvents Media Group, the leading industry publication focused exclusively on helping sports event planners produce quality competitions in the United States and Canada, has announced that the AAACCVB is a member of its 2013 class of Readers’ Choice Award winners. AAACCVB President and CEO Connie Del Signore says she’s pleased that so many sporting events organizers from across the country have given the destination a thumbs up for a job well done. “It takes a solid team to deliver a successful sporting event. Our team consists of representatives from the AAACCVB, county and city Recreation and Parks, the Maryland Office of Sports Marketing, and the U.S. Naval Academy Athletic Association. Add to that our ever-growing inventory of wellmaintained, centrally located fields and facilities, and you have a combination that’s hard to beat.” I95 Do your services stand out from the competition? Would your firm benefit from being seen by 50,000 regional business professionals? THE PROFILE When your business agrees to an annual Brand Building schedule, we will add power with a Profile to articulate your expertise as a knowledge leader and innovator. Stories are written, edited and designed by I95 BUSINESS. INSIGHT INTO THE FAST LANE BRAND BUILDING SCHEDULE Advertise your services and key professionals. Let readers know why they should be doing business with you! EXECUTIVE POSITIONING COLUMN Position yourself as an EXECUTIVE EXPERT in your area of expertise! This powerful communication tool brands you and your firm as the thought leader in your business. Columns communicate your expertise as a problem solver, in an approachable manner that attracts potential customers. www.i95business.com IT’S NO LONGER BUSINESS AS USUAL. 410-584-9960 [email protected] BRAND Your Business with the Region’s Strongest Business Brand! INSIGHT INTO THE FAST LANE www.i95business.com Connecting Business Professionals throughout the Region! APRIL/MAY JUNE/JULY EDITORIAL TOPICS EDITORIAL TOPICS Healthcare | Medical Practice Profiles Army Appreciation Month Real Estate & Construction Energy, Environment | Green Industry Editorial Contribution Deadline: Mar 8 Adv Deadline: Mar 15 Editorial Contribution Deadline: May 3 Adv Deadline: May 10 If your firm would like to be a part of a future issue, contact us today! [email protected] or 410-584-9960 www.i95business.com february / march 2013 47 BUSinESS can’t wait ON OLD TECHNOLOGY FROM THE PHONE COMPANY. PC Mag has named Comcast Business Class the fastest business Internet provider in the nation. We deliver download speeds up to 66 times faster than DSL and T1. You'll get unlimited local and nationwide calling, and TV with networks to keep your customers informed and entertained. Plus, our secure, reliable network means your private data stays that way. Don’t wait. Switch to Comcast Business Class. Go to business.comcast.com or Call 800.501.6000 Restrictions apply. Not available in all areas. Speed comparison between Comcast 100Mbps service and standard 1.5 DSL or T1 (downloads only). Actual speeds vary and are not guaranteed. 2011 rating by PC Mag based on review of customer data from www.speedtest.net. Call for details. Comcast © 2013. All rights reserved.