Worlds Fair Brochure - Armstrong McCall Professional Beauty Supply

austin | september 18–19 | austin convention center
Sun: 9:00 am – 6:00 pm
Mon: 9:00 am – 4:00 pm
The spirit of the beauty
industry is electric.
It inspires and teaches.
It creates and pushes boundaries.
It is everywhere, every
moment, and always evolving.
It’s you.
Rediscover your passion here at
World's Fair, where art and
inspiration come to life.
featured stylist model
alison chung
New Attractions:
be inspired stage | barber stage
see inside for details
welcome to world’s fair
Your time, your heart,
and your soul are
dedicated to
your clients
and your craft.
You are
their confidant,
their glamour go-to,
their style maven!
World's Fair
is your place!
Beauty industry professionals only. No one under 16 is
permitted to attend. Presenters and exhibitors vary per
event and are subject to change. See event details for
more information.
Follow Us!
Daily inspiration, product giveaways,
plus the latest show news and beauty buzz!
Need a hotel room?
We’ve negotiated to make getting the best
deal easy. Book early for best selection!
Tell a friend!
Your beauty besties won't
want to miss this show!
worldsfairhairshow.com
is your place to plan the
details of your show visit!
Looking for classes?
We post them 90 days
before the show.
Not sure where to start?
Our interactive scheduling tool and class times
are available 45 days before the show and has
everything you need to plan your day.
be inspired
by the best brands
in the industry!
Actiiv Hair Science | AG Hair | American Crew® | AminoGenesis®
Andis® | Aquage® | Ardell® | Australian Gold® | Avlon®
BaByliss® PRO | Bain de Terre® | Beauty & Pin-Ups™
Belvedere® | Beth Minardi Signature® | Betty Dain | Bosley®
Centrix® | CHI® | Cirépil® | Clean + Easy® | CND® | Collins®
Continuum® | Cricket® | Crown Brush | Cuccio™
Dennis Bernard | Depliève® | DevaCurl | Donald Scott NYC
Earthly Body | Eclipse Hair Filler | Enzo Milano® | Fake Bake®
Farouk Systems | Footsie Bath™ | Fusion Spas | Garfield
Gelish® | Gena® | Gibs Grooming | GiGi® | Goldwell
Hair Tools | Hempz® | Jatai® | Joewell® | Johnny B.® | Joico®
Kayline | Kenra® | Keracolor™ | Lash Food® | Malibu C®
Matrix | Medicool | Mini Mani Moo™ | Morgan Taylor®
My Amazing Hair Secrets | Norvell® | Obliphica Professional®
Olaplex® | Olivia Garden® | OPI® | Oster® | Paul Mitchell®
Pibbs® | Pink Pewter™ | Product Club® | The Lano Company
Rhino Mats | Rusk® | Salon Environments | Salon Tech
Satin Smooth® | Schwarzkopf Professional | Sexy Hair®
Smart Step Flooring® | Sormé | Spilo Worldwide | Trionics®
Wahl® | Wella Professionals™ | Woody’s | Young Nails & More!
featured stylist model
monserrat rodriguez warden
Free Gift Bag!
*
*Must present wristband to receive
free gift. Limited supplies, first come
first served. Limit one bag per person
with show wristband. While supplies
last. No rainchecks. Offer is valid
only at the World's Fair Show on
September 18–19, 2016.
** Retail Value.
*Effective Until: 8/25/16
Reservation Code: Armstrong McCall or World's Fair
3 ways 1. Visit your local Armstrong McCall® store
2. Contact your Salon/Sales Consultant
to buy:
3. Call 1.800.45.SALON
over $90 in products!**
10 oz. miracle repair shampoo............................$23.96
10 oz. miracle repair conditioner........................$23.96
4.5 oz. miracle styling potion...............................$19.96
4 oz. miracle instant repair leave-in...................$23.96
hilton austin
500 E. 4th Street | 512.682.2742
Rates: $219* single/double
$239* triple
$259* quad
MAY 1–JUNE 30
JULY 1–JULY 31
AUGUST 1–SEPTEMBER 17
Two-Day Ticket: $50.00
Two-Day Ticket: $70.00
Two-Day Ticket: $80.00
save up to
$50
save up to
courtyard austin downtown
300 E. 4th Street
888.236.2427
Rates: $202* single/double
$30
save up to
$20
AT-THE-DOOR
Two-Day Ticket: $100.00
All Sales Are Final, No Refunds.
hyatt place austin downtown
211 E. 3rd Street
800.993.4751
Rates: $219* single/double & triple/quad
be inspired stage
presented by
let your
passion
shine
barber stage
presented by
The Barber Stage shows you how to take the styles of the past
and give them a new life wrapped in wax and a dab of pomade.
johnny b.®
Danny Amorim
Freddy Razo
Clipper-over-comb, attachments,
blades, texturizing with your clippers,
shear-style cutting...or all of the above?
Consultation is key! Learn how to
approach each cut as a chance to chat
and choose the ideal techniques to
achieve any look.
Johnny B.® demonstrates the basics of
men's grooming and versatile styling with
clippers. Covering essentials from start to
finish, you'll learn how to cut confidently
with clippers, blend evenly and finish with
finesse.
Clipper Cut Consultations
Danny
Amorim
Clipper Cutting Essentials Demo
Freddy Razo
oster®
babyliss® pro
Experience top artists as they
Art of Taper
Clipper Cutting
with Confidence
share looks and techniques
that push boundaries and
andis®
Reggie Marcel
Reggie Marcel
advance your craft.
Two skin fade hair cuts demonstrated
live with BaByliss® clippers, trimmers,
tools and guards! Flawless fades, crown
to nape and nape to crown blending,
transitions, clean edges, outlines and
perfect finishes.
Dave Guerin
Dave Guerin
wahl®
No Stylist Left Behind
donald scott nyc
The "Modern Classic"
Men's Barbering & Styling
Christina
Goree
Mike Giraldo
Mike Giraldo
Join Mike as he showcases advanced
fading techniques, precision detail and
finishing work of today's top styles using
Donald Scott NYC Razor Tools.
farouk systems
Men’s Grooming
Nieves
Almaraz
Joost Mullman
Get your men’s grooming on and leave
a lasting impression with your male
clients! Join us and learn celebrity artist
tips, trends and techniques to create the
latest men’s grooming looks.
Joost Mullman
featuring artists from:
for more info, visit worldsfairhairshow.com
Global Artistic Director David Guerin
demonstrates the art of today's tapering
technique, highlighting the best clipper
types for creating perfect tapers on any
hair type, every time!
Sun: Christina Goree | Mon: Nieves Almaraz
Is everyone around you flying through
clipper cuts, producing seamless fades,
tapering to a T? Are you tired of "just
getting by" using clippers, not quite sure
where to begin or how to blend? Or, do you
just need to be refreshed, updated on new
techniques, tools and how you will benefit
from them? Wahl will catch you up.
woody's
Personal Expressions:
Men's Grooming with
Woody's & Clubman
John Ennius
John Ennius
Experience a contemporary and a classic
approach to men’s grooming and barbering
with Woody's & Clubman! John presents
the latest barbering and styling trends with
an emphasis on fitting the personality and
lifestyle of your client.
join us at
the connect lounge
earn texas CEs
Your destination for show information and excitement! Platform artist meet
and greets, photo-ops and more. Connect with Armstrong McCall®!
Attention Texas Cosmetology Licensees:
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YOU HAVE THE OPPORTUNITY TO EARN
ALL OF YOUR TX CE HOURS AT THIS SHOW!
Join Unlimited Continuing Education, provider #1525, for enjoyable and informative courses that meet TDLR's CE hour mandated
requirements, effective September 1, 2012. You can pre-register to avoid waiting in line and reserve your classroom seating by
visiting www.txunlimitedcedu.com. Space is limited, so register today! CE tickets may also be purchased onsite in the convention
center lobby at the CE Ticket Sales Counter. You may also acquire an additional 1 hr. CE credit for simply attending the show!
(1 hr. Show Credit requires a $10 processing fee*). You must follow all the mandatory requirements listed below to receive credit.
IF YOU ARE 65+ YEARS AND HAVE HELD A LICENSE FOR 15+ YEARS, YOU ONLY NEED 1 HOUR
SANITATION TO MEET ALL YOUR TX CE REQUIREMENTS. (THIS INCLUDES INSTRUCTORS.)
Please contact Andrea Davis at 512.448.7633, 800.45.SALON or [email protected] or
Pam White at 409.670.3269 or [email protected]. Follow the info listed below to receive credit.
*TEXAS DEPARTMENT OF LICENSING & REGULATION (TDLR) WILL BE ONSITE AT MAIN TICKET SALES AREA.
MANDATORY FOR ALL WHO WISH TO RECEIVE TX CE CREDIT FOR LICENSE RENEWAL:
Discover Local Education & Events | Daily Giveaways | Social Media Tips
text
worldsfair
to 647338
TO JOIN OUR MOBILE CONNECT
& GET THE LATEST SHOW DEALS!
· No Refunds,­No Exceptions!
*Excludes Instructors
SKIP THE LINE! I F YOU PRE-REGISTERED ONLINE, YOU DON'T HAVE TO WAIT IN LINE;
Summary Terms & Conditions: Our mobile text messages are intended for subscribers over the age of 18 and are delivered via USA short code short code 647338. You may receive messages
for the duration of the show, including alerts for upcoming presentations and events. You may also receive up to 5 message(s) per month for text alerts regarding sales and promotions.
Message and data rates may apply. This service is available to persons with text-capable phones subscribing to AT&T, Verizon Wireless, T-Mobile®, Sprint, Virgin Mobile USA, Cincinnati Bell,
Centennial Wireless, Unicel, U.S. Cellular®, and Boost. For help, text HELP to 647338. You may stop mobile subscription at any time by text messaging STOP to short code 647338. May be
autodialed. Purchasing of goods and/or services is not required to be part of the texting program.
shear
sharpening
only
30 per pair
$
SHARPENING & RECONDITIONING FOR ALL
HIGH QUALITY PROFESSIONAL SHE AR BRANDS
The Centrix ® Authorized Service Center will be sharpening
on-site at this upcoming show. Drop off your shears on
SUNDAY or MONDAY morning and pick them up the same
day or have them shipped after the show. Time is limited
and will be allocated on a first-come, first-served basis.
Our own authorized service center will bring
state-of-the-art equipment, expert craftsmen, customer
service personnel, and a passion for excellence. Stylists can
bring in their shears, drop them off and feel confident that
they will be expertly serviced and finished during the show.
· Must purchase 1 hr. CE Show Credit at the CE Booth*.
· Must pay $10 processing fee to receive 1 hr. Show Credit*.
· Must purchase CE Ticket to attend CE Class.
· Must show Photo I.D. and Cosmetology License (Both at Ticket Sales Booth and CE Classroom).
· Must have World's Fair Show wristband to enter CE classroom.
· Must attend entire CE course to receive credit; you may not arrive late or leave early.
YOU CAN GO DIRECTLY TO THE CLASSROOM.
CE CLASS INFO:
UNLIMITED CONTINUING EDUCATION PROVIDER #1525
INSTRUCTOR: PAM WHITE
Pre-Registration Prices (online) CUTOFF: SEPT. 16
SAVE $5 – Visit www.txunlimitedcedu.com
· $15 – Sanitation 1 hr.
· $20 – Salon Laws & Success 2 hrs.
· $45 – Instructors Only 4 hrs.
On-Site Prices:
· $10 – Show Attendance 1 hr.
· $20 – Sanitation 1 hr.
· $25 – Salon Laws & Success 2 hrs.
· $50 – Instructors Only 4 hrs.
**P RE-REGISTRATION PRICES ONLINE.
VISIT WWW.TXUNLIMITEDCEDU.COM TO SAVE $5!
CE Class Times
Unlimited Continuing
Education - Provider #1525
Salon Sanitation
(CE# 14758)
1 hr. – Cost: $20**
Sun: 1:00 pm - 2:00 pm
Mon: 9:30 am - 10:30 am
Salon Laws & Success
(CE# 14755)
2 hrs. – Cost: $25**
Sun: 10:00 am - 12:00 pm
Mon: 11:00 am - 1:00 pm
Sanitation & Teaching Methods
for instructors only
(CE# 14757)
4 hrs. – Cost: $50**
Sun: 1:00 pm - 5:00 pm
new to world’s fair
fresh talent. brand new beauty.
your color destination
Your stop for the latest in education from industry leaders.
Image courtesy of Olaplex®
Olaplex® - The Future of
Chemical Services
Olaplex® Loves Perms!
Featuring Artist: Joe Santy
Want to tap into the world of profitable perming?
Want to see how to combine a few basic wraps
to give you endless results? It’s possible and
thousands of salons are benefiting from it! Learn
how to perm color-treated hair so that the hair
is in better shape after you’re done than before
you started. Blending history, chemistry and
techniques, gain a new perspective, confidence
and love for perming and Olaplex in this class.
Raise the bar on your color, perm, and smoothing
and straightening services with Olaplex! With
your existing clientele, multiple-use Olaplex will
allow you to potentially double your revenue for
chemical services. Learn how Olaplex opens the
door to service clients that haven't been able to get
multiple chemical services in the past.
Featuring Artist: Joe Santy
Resonance Collection
Featured Artists: Anna Cantu, Bradley Tuggle, Joe Anthony Peña & Rocky Vitelli
Come Visit the Enzo Milano® Booth!
The ENZO Milano brand is one that has been built around a combined focus on creating the most
glamorous in red carpet looks through the best in advanced technology. The creative genius behind
the one-of-a-kind beauty product brand ENZO Milano, Renzo Composto is responsible for launching a
new category of innovation and ingenuity within the beauty industry. Renzo invites you to come and
experience the innovative and superior beauty tools designed, manufactured and guaranteed with a
lifetime warranty by ENZO Milano. Attain the look you have been dreaming about and get inspired with
ENZO Milano products. Create lasting curls that are always imitated, but never duplicated.
Inspiration comes to life with the Resonance Collection. An elegant combination of the innovation and
technology of beauty—all created with the use of CHI® tools, CHI Haircare and CHI Creative Color Systems.
The Resonance Collection explores the merging of different textures, design lines and unforgettable
haircolor, all depicting harmony and balance while illustrating a complete image. Texture is back and
contour lines within haircuts are clean and precise. New color techniques infuse the artistry of hair
painting and CHI custom formulations create color systems that will unleash the artist within you!
Image courtesy of
Farouk Systems
Live Beautifully!
Featured Artists: Jason Reyes, Julian Perlingerio, Noogie Thai, Anya Segers & Anthony Martinez
Love it. Live it. Own it™.
Watch Paul Mitchell’s brilliant stylists bring cuts, colors and styles to life in an interactive booth
and stage layout that puts you in the middle of all the action! Get hands-on with our new NEURO®
collection of Pro Tools™, experience "style that stands out" with our new & trendsetting Neon® line,
indulge in Paul Mitchell’s rarest luxury, MarulaOil, and get an exclusive first-look at the hottest trends
in color with our newest additions to our professional color family, POP XG & The Demi.
Image courtesy of
Paul Mitchell®
We celebrate you, the strong, the sassy, and the take-me-as-I-am original that owns
it inside and out. Stop by our booth for step-by-step instructions on styling classic
hairstyles. Plus, see demos of The Iron, a revolutionary tool that allows you to create
the perfect pin curl in minutes.
Matrix’s 2016 Trend: Hair Strobing
Featured Artists: Lenny Strand & Steve Waldman
Inspired by the makeup technique "strobing", Hair Strobing combines color, cut and
texture for a young, hip, lit-from-within look. Discover how you can highlight the best
features of your clients and create jaw-dropping results. By creating a flash of light that
catches the moment and maintains the glow, hair can always be perfectly lit.
Image courtesy of
Beauty & Pin-Ups™
Visit
worldsfairhairshow.com
Full Class Descriptions and Guest Artist Info
Image courtesy of Matrix®
Image courtesy of Joico®
Color Correction I
Catch the JOI!
Our simple, foolproof steps will take the guesswork
out of corrective color and ensure success. With Joico®
and Minardi®, learn the basics of color correction, how
to use the color wheel and understand underlying
pigment and pH.
Spring is in the hair! Take a front-row seat to the
show, classes and real-life runway that everyone's
talking about. Joico® unveils the hottest new looks
and breakthrough products designed with one goal
in mind: to keep your appointment books filled and
your clients clamoring for more! Get the scoop on
new LUMISHINE™, the effortless color line that's
revolutionizing the industry. Plus, see the latest intros
from Vero K-PAK® Color, Beth Minardi Signature® and
the brilliantly playful Color Intensity line.
Color Correction II
With Joico® and Minardi®, take your color correction
skills to the next level as you learn about consultation,
formulation and application. Our simple, foolproof
steps will take the guesswork out of corrective color
and ensure success.
Featured Artist: Chad Demchuk
Beth Minardi Signature® Color
Want to increase your color business? Learn to create beautiful color with
confidence and runway looks that are easy to re-create in your salon with
consumer-friendly and moneymaking techniques from Beth Minardi Signature®.
Image courtesy of
Beth Minardi Signature®
Featured Artists: The Rusk® Design Team
We are all forces of nature. Inspired by the most spectacular elements of our planet—air,
water, earth and fire, the new Elements Collection showcases energetic color, turbulent style
and irregular textures. We’ve created modern styles for those who live life on the edge.
Image courtesy of Rusk®
The Innovation Collection
Babyliss 4 Barbers
Featured Artists:
The BaByliss® PRO Design Team
BaByliss® PRO, a world leader in technology
and innovation in the beauty industry, presents
BaByliss 4 Barbers. A hand-selected team of
unique and talented barber educators from
some of the most influential cities in America
present exciting, new barber techniques, new
school design and fade techniques and new
clipper technology!
Experience the latest in power, performance
and technology with the BaByliss® PRO
Innovation Collection. Take your artistry to the
“next level” with the power of the BaByliss®
PRO FX880 and Italia Brava Dryer for
masterful cutting, styling and finishing.
Image courtesy of BaByliss® PRO
Goldwell & KMS® California 2016 Campaign Trends
Together a Passion
for Essential Looks
Featured Artists: Christopher Fiffe & Jorge Buccio
Made to Create
Featured Artists: Damien Carney & Rossa Jurenas
Image courtesy of
Schwarzkopf Professional
Become a Force of Nature
Push the limits of your creativity! Join Schwarzkopf
Professional North America Creative Director Damien
Carney & North America Color Director Rossa Jurenas on
a colorful journey. Get inspired by new ideas to expand
your creative energy within your everyday salon work!
Essential Looks takes its inspiration from international
runways and translates them into wearable looks.
The Schwarzkopf Professional Education Team shares
Essential Looks from the Age of Beauty Collection and
trend-driven cutting and coloring techniques.
Gain a thorough understanding of the fashion
inspiration behind each trend. Return to your salon
inspired with easy techniques to grow your revenue
with your mature clientele.
Featuring Artists: Sonna Brado, Lori Panarello, Rebecca Heile & Nick Pagano
Join Goldwell & KMS® for this special co-branded class that combines both brands and showcases
trends in color, cut and style for 2016. Goldwell dares to you to disrupt, shake up the status quo,
break up the conventional and create something new. With KMS®, celebrate 40 years of style with
a new, fresh and bold look that gives you the freedom to create.
15af018236_2016_collection_popups_final.indd 2
Image courtesy of Goldwell
How to be a Hairdressing Inspiration
Featuring Artists: Nick Arrojo & Arrojo Studio Team
Nick Arrojo leads a creative cutting and coloring workshop demonstrating ARROJO's modern
and creative, precision-based techniques. Learn to use disconnection and asymmetry to fashion
trend-conscious styles with customized shape, texture and hue.
2016 Kenra® Color Artistic
Collection: Hotel California
Image courtesy of Kenra®
Visit
Experience the current Kenra® Color Artistic
Collection through live model demos. These
techniques will challenge your creativity through
the Elements of Design, Kenra® Color's Signature
guide to haircolor application. Color fearlessly,
color beautifully in 5 steps or less.
worldsfairhairshow.com
Styling Essentials
Styling Essentials combines Kenra Professional®
styling techniques with products to achieve
various looks, both timeless and trending. This
demo will include style inspiration for the everyday
trendsetter as well as upstyling for any special
occasion.
Full Class Descriptions and Guest Artist Info
Image courtesy of Nick Arrojo
The Art of Beauty
Featured Artists: Eric Fisher, Shelly Devlin, Lala Todorovic & Nogodar Martinez
Take your creativity to a new level and learn how to use a razor with speed and proficiency.
Explore how the 1ONE blade razor cutting system infuses mild to manic texture for head-turning
styles, creating movement, texture, definition and separation for artful beauty in your haircuts.
Along with our razor cutting system, explore Aquage signature long hairstyles that are modern and
fashion-relevant, and graceful styles that are crafted with fast, innovative, one-of-a-kind techniques.
Image courtesy of Aquage®
12/22/15 4:40 PM
Mind, Heart, Skills: Deliver a Better Client Experience
Instant Hair Filler
Experience NEW education that showcases why Nioxin is a leader in the fine and thinning hair
category! Learn how to engage your knowledge, emotion and craftsmanship to address the majority
of your clientele that have fine/thin hair. Plus, be introduced to Nioxin's NEW Night Density Rescue.
Featured Artist: Denny Smolinski
An instant solution to thinning hair, Eclipse® Hair Filler provides the appearance of thicker, fuller
hair in 30 seconds or less! Learn how to apply Eclipse hair fibers with either the shake method or
the new fiber pumping application method. For men and women, Eclipse can be sold both as a
service and as a high-profit consumer retail item.
Image courtesy of Eclipse
Image courtesy of Nioxin®
Start-to-Finish Style
Autumn/Winter 2016 Collection: Eclectic
Featuring Artist: Tammy Albrightson
The Eclectic Collection comes to life on stage, showcasing current and relevant cutting and styling
techniques. Plus, get introduced to NEW Dark Oil and NEW Sublimate. This season, Sebastian
shapes a world without labels or limits where liberated individuals connect across cultures to go
against the grain of convention. This is a "must see" class for Millennial stylists and clients.
Experience a fluid start-to-finish cut and style, including a client evaluation and recommendation
and a cutting and styling demo. In this class, passionate styling, new trends, techniques and
classic fundamentals combine to expand your cutting and styling knowledge. Plus, learn “tips and
tricks” from Cricket® educators and get all of your questions answered.
Image courtesy of Sebastian®
Image courtesy of Cricket®
Autumn Winter 2016 Trend
Collection: Bronde Luxe
Inside the Cut!
We’re excited to introduce Inside the Cut, a new curl-cutting event that lets you watch and learn
how to master the DevaCut. This exciting demonstration is perfect for stylists who want to take
the first step toward building a successful curl business.
Image courtesy of DevaCurl®
We're seeing a fusion of comfort and style that creates
NEW luxurious beauty. As comfort and luxury become
one, bronde becomes luxe. The trend comes to life
on stage. It showcases how to create the perfect
seamless transitions on red, brunette and blonde
with our palette of shadowed light. Drive premium
color business to your salon or barbershop with this
collection featuring Freelights, Innosense, Magma,
Color ID and NEW Color Touch Plus.
EIMI Dry Bar
Experience our EIMI Dry Bar featuring 7 quick styling
looks. Learn how to create a dry bar in your salon and
how to get styling in 15 minutes. Get scheduling tips
and learn how to create a buzz in and out of the salon.
Image courtesy of
Wella Professionals™
The Artistry & Science of
Same Day Coloring & Relaxing
Achieve the “dream” of relaxing and permanently
coloring hair in the same day with the Avlon® Fiber
Guard Bridge Conditioning Serum.
®nolvA fo ysetruoc egamI
Relaxers 101:
Maximizing the Potential
Relaxers are all about minimizing frizz and
maintaining scalp health. Nail down the “basics” of
relaxing and learn the difference between relaxing the
hair straight versus softening the curl pattern, how to
decide whether or not to color relaxed hair and how to
maintain curly textured hair.
California Dreaming Collection
Cutting and Styling Relaxed
& Natural Textured Hair
Get “dreaming” with Sexy Hair® and develop unique body-conscious cutting systems! The California
Dreaming Collection lets you achieve desired results in a shorter amount of time. Learn the latest in
cutting, styling and long hair dressing, how to provide the trends that your clients ask for and how to
become a more effective stylist “behind the chair.”
With complete cutting and styling confidence, view
relaxed and natural textured hair in a whole new light!
For relaxed and natural textured hair, Master Stylists
teach cutting, shaping and styling techniques based
on head shape to minimize frizz and create longlasting styles.
Image courtesy of Sexy Hair®
Featured Artists: The Avlon® Education Team
Visit
worldsfairhairshow.com
Full Class Descriptions and Guest Artist Info
Blown Away Today!
Blueprint Highlighting: Balayage
Featured Artists: Devin Fox & Laurie Edwards
Image courtesy of
Product Club®
Blueprint Highlighting uses the concept of a blueprint to visually present highlighting techniques. Each blueprint
starts with a "core concept”, which acts as a foundation for the overall design. Learn techniques from our new DVD
Collection, including one technique that combines traditional foiling with balayage for stunning results. These
techniques can also be adapted for colorists of all skill levels.
Featuring Artist: Bianca Hahn
Learn the art of blow drying and styling for a glamorous, finished look in under
30 minutes! Achieve body, volume and loose, flowing curls that dry, style and set
in one easy step! The art of blowouts including styling, sectioning, application
processes and blow-drying techniques will also be taught in this class.
Image courtesy of Cricket®
Groovy Grooming for Today's Classic Man
Unique Techniques & the Secret of Color Preservation
Featured Artists: Keracolor™ Styling Team
Image courtesy of Keracolor™
Keracolor's team of highly trained and accomplished stylists guide you through interactive education
featuring all of your favorite Keracolor products. Master your skills as our team shares the secrets of color
preservation and teaches you unique, extraordinary cutting techniques that will benefit artists of all levels
and can be used in your salon.
Featured Artist: Mike "Sharrpp" Walker
Get back-to-the-basics with men's grooming! The "basics" of clipper cutting and
product selection are revisited in this class, providing techniques and tips for
clipper cutting, product usage and grooming.
4 Color
Image courtesy of
GIBS Grooming
1 Color
Razor Artistry at its Best
Featuring Artist: Jason Clemons
Image courtesy of
Donald Scott NYC
Discover a whole new way to cut, shape, blend and texturize hair for endless styling possibilities! With “free form
precision” techniques, style with total creative spontaneity and complete control. Learn how to blend, use scissors
and razors at the same time and create textured face frames. Texture the hair from inside out for volume, remove
weight, layer the hair with razors, and so much more. Master the entire Donald Scott NYC award-winning, patented
tool collection and get exclusive tips for using PREPARE, a liquid tool glide.
Elite Clipper Cutting Techniques
Featured Artist: Freddy Razo
Johnny B.®'s elite clipper cutting class without attachments is perfect for any professional looking for
a challenge. Clipper-over-comb is the most respected skill among top barbers. Come and master this
technique to leave your personal mark on every haircut. This class is taught by the most seasoned
Johnny B.® educators and encompasses the lastest in men's grooming.
2 Color
Image courtesy of Johnny B.®
Reversed
Color Correction & Transitional Color
Featured Artist: Tricia Rice
Become a color guru for your clients and peers! Learn tips and tricks that will help take the stress out of
color and color correction while potentially increasing your revenue. With Malibu C® tools in your color
arsenal, any hair type, texture or color level can be successfully transitioned or transformed.
Image courtesy of Malibu C®
The Illusion
Sunday Only with Featured Artist: Christine Goree
So, you've done it all: mastered the fade, looked for
something new and wondered how to hone your
clipper skills. Then, it's time to go to the next level and
learn how to design a fade. Using "placement" fading,
create today's most requested classic trend haircuts:
South of France, Burst Fade, and the V Mohawk Fade.
NOTE: This class applies to all genders and hair textures.
ACTiiV Hair Science
Thicker, stronger hair can finally be yours! Learn about the science behind
ACTiiV products and how they can help make your hair thicker and stronger.
An innovative haircare line, ACTiiV’s shampoo-based treatments have natural
ingredients that target hair loss.
Image courtesy of ACTiiV
The Flat Top:
From Traditional to Extreme
Monday Only with Featured Artist: Nieves Almaraz
In one way, shape or form, the FLAT TOP has been a
staple in the cycle of trends. It has never gone out of
style, only modified. Whether it’s a traditional, clean,
bold look or a freehand extreme geometrical look, the
core techniques are the same. The only thing holding
you back is you!
The She Fade
Think Like a Barber
Sunday Only with Artist: Christine Goree
Monday Only with Featured Artist: Nieves Almaraz
What's the difference between a men's clipper cut and
a women’s clipper cut? The techniques are the same;
you just have to think differently. Learn how you can
change the way you approach women’s haircuts with
just a few easy techniques and an open mind. Don't
let your client go somewhere else because you aren't
confident, you can do the work!
Be the master of your tool and the artist of your
canvas. If you aren’t using clippers regularly, you’ve
fallen behind. Barbering is here to stay, regardless
of your background. Learn or refresh the core
techniques of successful precision cutting. It’s not an
option anymore; it’s a necessity if you want to stay
competitive. Besides, it’s fun!
Image courtesy of Wahl®
Menswork Shave Method
Put your male clients “center stage” with the Menswork
Shave Method! This method teaches you how to approach
a shave and remove men's facial hair using a straight razor.
Learn to assess facial structures, beards and skin types
to produce the smooth, nick-free shave that men seek.
Get “armed” with product knowledge to make proper
recommendations for your male clients.
Image courtesy of American Crew®
Advanced Clipper Techniques & Tools for Thick, Coarse Hair
Featuring Artist: Danny Amorim
In this class, you will learn how to use the Andis® Master Clipper for all fades, from high to low and
everything in between. The techniques that will be demonstrated during this session will be the use
of attachments, shear-style cutting and clipper-over-comb. You will also learn how to perform proper
maintenance on your clippers for longevity.
Seasonal Trend
Class: Craft
Culture Fall 2016
Image courtesy of CND®
CND® Spa
Featured Artist: Ann Mercer
Featured Artist: Ann Mercer
Craft culture is inspired by the
heritage and authenticity of artisanal
craftsmanship. Earthy, rustic tones
give the palette a rich depth for
timeless style. Nail styles feature
smoky reds and weathered blues
that capture the unique character of
custom-made goods.
CND® unlocks the beauty of
botanicals for a new level of spa
benefits. Upgrade your service, with
exfoliation and unique massage
techniques. CND's 4-step system
allows you to customize services with
a choice of fragrances and add-ons
for personalized results!
Image courtesy of Andis®
Basics & Beyond
Experience the inspiring colors of
Gelish®! Learn revenue-generating
designs from basic and beyond
to take back to your salon. Get
personal “face time” with a Gelish®
educator and have all of your
questions answered.
Design Studio
Stretch your imagination and wow
your clients! Join a member of
the Gelish® Education Team for
dazzling, exciting nail designs that
you can take back to your salon.
Image courtesy of Gelish®
Strength &
Structure
Experience the “marvels” of
VitaGel and Structure! VitaGel
helps strengthen and revitalize
natural nails; multiple-use
Structure resurfaces nail plates
for an added layer of strength or
design work.
nails
come visit us at our booths!
DESIGNSCAPE
Join us for the World's Fair After Party!
More information coming soon, at worldsfairhairshow.com .
Free with your show wristband.
Craving inspiration? Re-energize
your business by discovering
the hottest new trend in nail art:
OPI® DESIGNSCAPE, featuring
the Washington, D.C. Collection
by OPI®. Reimagine your service
menu, increase profits and delight
your clients!
Image courtesy of OPI®
Lash & Brow Studio
Featuring Artist: Felicia Mani
Boost your profits and expand your clientele with this simple lash and
brow intro class. Become an expert in this growing field as you learn the
latest techniques from the “lash masters” at Ardell. This hands-on class
with demos will teach you how to apply strip and individual lashes. Plus,
learn how to create the perfect brows with Ardell’s newest collection of
pomades, powders and pencils.
Think Outside the Pot!
Featuring Artist: Terry Burciaga
Discover the smarter, faster, easier, more precise and hygienic way
to wax with the Clean+Easy® Roll-on System. This detailed class will
showcase exclusive Clean+Easy® waxing techniques that will allow
you to cut your appointment times in half. Speed up your services and
potentially double your profits!
Cirepil® Wax is BIG Business
Yes, you can make money waxing! Experience the waxing system
proven to potentially make you money: Cirépil® Non-Strip Hard Wax!
Learn about business-building, proper intake, client positioning and
comfort. Demos presented include facial, brow and body waxing.
Brows to Brazilian:
The Latest Waxing Techniques*
Featuring Artist: Deanna Derthick
Skin breakage, redness and irritation can be a thing of the past with
Depilève’s advanced waxing techniques for any body part. Using the
simple 3-point Depilève® method, learn the 10-minute leg wax, full
Brazilian waxing techniques and how to sculpt eyebrows. Also, explore
how to use different strip and stripless waxes for facial and body waxing.
*These are advanced classes with full-frontal nudity. Out of respect for the
model, waxing classes will begin on time, and no entry will be permitted
once the class has started.
Get GiGi® With It!
Featuring Artist: Paula Pedrero
Good things come to those who wax! With GiGi®'s waxing system, learn
how to provide hair removal services. This class covers the details of
over 15 specialty GiGi® waxes to best address your clients’ hair removal
needs. Get GiGi® with it for beautifully smooth, hair-free skin!
Pro Tips Series
Sunless Techniques & Business Building
Featuring Artist: Steve Edwards
Whether you’re starting from scratch or adding sunless spray tanning to
your current menu of services, learn proven success methods to set you
apart from the competition and overcome challenges in the spray tanning
business. Also, learn how to educate your clients on proper prep and
maintenance techniques, increase revenue and maximize client retention.
What's All the Hype at
the Satin Smooth® Booth?
Attention Satin Smooth® fans and fans-in-training, visit our booth and
pick up the essentials you need. Let us give you Satin Smooth legs or an
eyebrow design. Stay longer and experience a little luxury with a mini facial
featuring HydraSonic® Facial Cleansing Technology and Satin Smooth
Rejuvenating Skincare.
Join the Sormé Cosmetics Director of Education for seasonal
professional “tips and tricks.” Get the most out of Sormé Cosmetics
by using High Definition pigments to achieve versatility in application.
Learn the treatment quality of every product within the line, about the
line and how to effortlessly upsell the Sormé Cosmetics brand.
NOTE: After the class, participants can register online to enroll in the
Sormé MUA Product Knowledge Certification Program. After program
completion, receive a Sormé Certificate of Completion.
Female Brazilian Waxing Class*
Take your Brazilian waxing skills to the next level! Learn waxing tips
and tricks, a plan for confident Brazilian waxing and advanced waxing
techniques. Become an expert with three different types of wax: soft,
traditional hard and thin film wax.
*These are advanced classes with full-frontal nudity. Out of respect for the
model, waxing classes will begin on time, and no entry will be permitted once
the class has started.
esthetics
salon
salon solutions
environments
Y O U R S U C C E S S M AT T E R S T O U S .
Visit the Salon Environments Center on the
Exhibit Floor and explore the latest styles
and product innovations from today’s
leading equipment manufacturers.
Make sure to plan to attend some business classes to help grow your business!
geno stampora
Geno Stampora and his work have been featured in Modern, American,
Geno Stampora
let us help you
build the salon
of your dreams!
Salon Today, Nails, Nailpro, Dayspa, Launchpad, and almost every salon
and spa trade magazine. Geno has owned, managed and worked “behind
the chair” in his collection of salons. He has owned two beauty academies,
where he also instructed. As an industry expert and speaker, Geno has
educated industry artists and salespeople all over the world. In 2009, Geno
was inducted into the North American Hairstyling Awards Hall of Leaders.
mikal
fred dengler
Fred co-founded The MIKAL Corporation in 1981 with the goal of designing
Private, Confidential Consultations
• Complete selection of
innovative products and styles
• Custom designs exclusive brands
• Lease financing available
a powerful PC-based software program for the beauty industry. He is
Fred Dengler
dedicated to designing the ultimate Salon Management System (SMS).
Fred teaches over 50 beauty salon management and marketing classes a
year. His company received an All Star Var award in 2007. In 2011, MIKAL
won the RSPA Innovative Solutions Award for the 'Beauty Industry Tablet
App.' Fred’s commitment to the industry has driven him to write numerous
articles for Salon Today, Spa Management, American Salon, and many other
For product replacement recommendations
or to discuss plans for a complete remodel,
contact the Salon Environments Consultant
in your area for a private consultation
before, during or after the show.
trade publications.
vickie preston
Vicki Preston
As a business coach, life coach and motivational speaker, Vickie specializes
call 1.800.45.SALON, Option 4
WE ARE PROUD TO OFFER:
in Rational Behavior Therapy (RBT). She helps individuals and companies
create optimal performance for themselves and their teams. Vickie also
helps people obtain results by changing their mindsets, behaviors and
thoughts, allowing them to lead their best lives.
belvedere® | salon environments | collins | continuum
footsiebath™ | fushion spas | garfield® | pibbs®
rhino mats | smart step flooring & more!
Visit
worldsfairhairshow.com
Full Class Descriptions and Guest Artist Info
cl ass d e s c r i pt io n s
hair
nails
salon solutions
esthetics
Classes Will Take Place SUNDAY And MONDAY. Class Times & Schedule Planner To Be Posted Online 45 Days Prior
To The Show; Please Visit worldsfairhairshow.com For Times!
actiiv hair science
avlon®
cirépil®
devacurl
ACTiiV Hair Science
Featuring Artists: The Avlon® Education Team
Cirépil® Wax is BIG Business
Inside the Cut!
Yes, you can make money waxing! Experience the waxing system proven
to potentially make you money: Cirépil® Non-Strip Hard Wax! Learn
about business-building, proper intake, client positioning and comfort.
Demos presented include facial, brow and body waxing.
We’re excited to introduce Inside the Cut, a new curl-cutting event
that lets you watch and learn how to master the DevaCut. This exciting
demonstration is perfect for stylists who want to take the first step
toward building a successful curl business.
clean+easy®
donald scott nyc
Featuring Artists: Terry Burciaga
Featuring Artist: Jason Clemons
Think Outside the Pot!
Razor Artistry at its Best
Discover the smarter, faster, easier, more precise and hygienic way
to wax with the Clean+Easy® Roll-on System. This detailed class will
showcase exclusive Clean+Easy® waxing techniques that will allow you
to cut your appointment times in half. Speed up your services and
potentially double your profits!
Discover a whole new way to cut, shape, blend and texturize hair for
endless styling possibilities! With “free form precision” techniques,
style with total creative spontaneity and complete control. Learn how
to blend, use scissors and razors at the same time and create textured
face frames. Texture the hair from inside out for volume, remove weight,
layer the hair with razors, and so much more. Master the entire Donald
Scott NYC award-winning, patented tool collection and get exclusive
tips for using PREPARE, a liquid tool glide.
Relaxers 101: Maximizing the Potential
Thicker, stronger hair can finally be yours! Learn about the science
behind ACTiiV products and how they can help make your hair thicker
and stronger. An innovative haircare line, ACTiiV’s shampoo-based
treatments have natural ingredients that target hair loss.
Relaxers are all about minimizing frizz and maintaining scalp health.
Nail down the “basics” of relaxing and learn the difference between
relaxing the hair straight versus softening the curl pattern, how to
decide whether or not to color relaxed hair and how to maintain curly
textured hair.
american crew®
The Artistry & Science of Same Day Coloring & Relaxing
Menswork Shave Method
Put your male clients “center stage” with the Menswork Shave Method!
This method teaches you how to approach a shave and remove men's
facial hair using a straight razor. Learn to assess facial structures, beards
and skin types to produce the smooth, nick-free shave that men seek.
Get “armed” with product knowledge to make proper recommendations
for your male clients.
andis®
Achieve the “dream” of relaxing and permanently coloring hair in the same
day with the Avlon® Fiber Guard Bridge Conditioning Serum.
Cutting and Styling Relaxed & Natural Textured Hair
With complete cutting and styling confidence, view relaxed and natural
textured hair in a whole new light! For relaxed and natural textured hair,
Master Stylists teach cutting, shaping and styling techniques based on
head shape to minimize frizz and create long-lasting styles.
babyliss® pro
Featuring Artist: Danny Amorim
Advanced Clipper Techniques and
Tools for Thick, Coarse Hair
Featured Artists: Ann Mercer
Featuring Artists: The BaByliss® PRO Design Team
The Innovation Collection
In this class, you will learn how to use the Andis Master Clipper for all
fades, from high to low and everything in between. The techniques that
will be demonstrated during this session will be the use of attachments,
shear-style cutting and clipper-over-comb. You will also learn how to
perform proper maintenance on your clippers for longevity.
Experience the latest in power, performance, and technology with the
BaByliss® PRO Innovation Collection. Take your artistry to the “next
level” with the power of the BaByliss® PRO FX880 and Italia Brava Dryer
for masterful cutting, styling and finishing.
aquage
BaByliss® PRO, a world leader in technology and innovation in the
beauty industry, presents BaByliss 4 Barbers. A hand-selected team of
unique and talented barber educators from some of the most influential
cities in America present exciting, new barber techniques, new school
design and fade techniques and new clipper technology!
®
Featured Artists: E ric Fisher, Shelly Devlin, Lala Todorovic
& Nogodar Martinez
The Art of Beauty
Take your creativity to a new level and learn how to use a razor with
speed and proficiency. Explore how the 1ONE blade razor cutting
system infuses mild to manic texture for head-turning styles, creating
movement, texture, definition and separation for artful beauty in your
haircuts. Along with our razor cutting system, explore Aquage signature
long hairstyles that are modern and fashion-relevant, and graceful styles
that are crafted with fast, innovative, one-of-a-kind techniques.
ardell®
Featuring Artist: Felicia Mani
Boost your profits and expand your clientele with this simple lash and
brow intro class. Become an expert in this growing field as you learn the
latest techniques from the “lash masters” at Ardell. This hands-on class
with demos will teach you how to apply strip and individual lashes. Plus,
learn how to create the perfect brows with Ardell’s newest collection of
pomades, powders and pencils.
Visit
worldsfairhairshow.com
beauty & pin ups
™
Love it. Live it. Own it™.
We celebrate you, the strong, the sassy, and the take-me-as-I-am
original that owns it inside and out. Stop by our booth for step-by-step
instructions on styling classic hairstyles. Plus, see demos of The Iron,
a revolutionary tool that allows you to create the perfect pin curl in
minutes.
beth minardi signature®
Lash & Brow Studio
CND® Spa
CND® unlocks the beauty of botanicals for a new level of spa benefits.
Upgrade your service menu with exfoliation and unique massage
techniques. CND's 4-step system allows you to customize services with
a choice of fragrances and add-ons for personalized results!
Featured Artists: Ann Mercer
Seasonal Trend Class: Craft Culture Fall 2016
Babyliss 4 Barbers
®
cnd®
Beth Minardi Signature® Color
Want to increase your color business? Learn to create beautiful color
with confidence and runway looks that are easy to re-create in your
salon with consumer-friendly and moneymaking techniques from Beth
Minardi Signature®.
Full Class Descriptions and Guest Artist Info
Craft culture is inspired by the heritage and authenticity of artisanal
craftsmanship. Earthy, rustic tones give the palette a rich depth for
timeless style. Nail styles feature smoky reds and weathered blues that
capture the unique character of custom-made goods.
cricket
®
Featuring Artist: Tammy Albrightson
Start-to-Finish Style
Experience a fluid start-to-finish cut and style, including a client
evaluation and recommendation and a cutting and styling demo.
In this class, passionate styling, new trends, techniques and classic
fundamentals combine to expand your cutting and styling knowledge.
Plus, learn “tips and tricks” from Cricket® educators and get all of your
questions answered.
depilève®
Featuring Artist: Deanna Derthick
eclipse hair filler
Featuring Artist: Denny Smolinski
Instant Hair Filler
An instant solution to thinning hair, Eclipse® Hair Filler provides the
appearance of thicker, fuller hair in 30 seconds or less! Learn how to
apply Eclipse hair fibers with either the shake method or the new fiber
pumping application method. For men and women, Eclipse can be sold
both as a service and as a high-profit consumer retail item.
farouk systems
Featured Artists: Anna Cantu, Bradley Tuggle, Joe Anthony Peña & Rocky Vitelli
Resonance Collection
Inspiration comes to life with the Resonance Collection. An elegant
combination of the innovation and technology of beauty—all created
with the use of CHI® tools, CHI Haircare and CHI Creative Color Systems.
The Resonance Collection explores the merging of different textures,
design lines and unforgettable haircolor, all depicting harmony and
balance while illustrating a complete image. Texture is back and contour
lines within haircuts are clean and precise. New color techniques infuse
the artistry of hair painting and CHI custom formulations create color
systems that will unleash the artist within you!
gelish®
Brows to Brazilian: The Latest Waxing Techniques*
Basics & Beyond
Skin breakage, redness and irritation can be a thing of the past with
Depileve’s advanced waxing techniques for any body part. Using the
simple 3-point Depileve® method, learn the 10-minute leg wax, full
Brazilian waxing techniques and how to sculpt eyebrows. Also, explore
how to use different strip and stripless waxes for facial and body waxing.
Design Studio
*These are advanced classes with full-frontal nudity. Out of respect for the
model, waxing classes will begin on time, and no entry will be permitted once
the class has started.
From basics to beyond, learn nail color application, classic French styles
and simple to advanced nail designs. Be inspired to expand your design
menu, salon revenue and clientele with a solid foundation of nail design
techniques and applications.
Stretch your imagination and wow your clients! Join a member of the
Gelish® Education Team for dazzling, exciting nail designs that you can
take back to your salon.
gelish®
joico®
mikal
norvell®
Strength & Structure
Featured Artist: Chad Demchuk
Featuring Artist: Fred Dengler
Featuring Artist: Steve Edwards
Color Correction I
Market with a Misson
Sunless Techniques and Business Building
Our simple, foolproof steps will take the guesswork out of corrective
color and ensure success. With Joico® and Minardi®, learn the basics of
color correction, how to use the color wheel and understand underlying
pigment and pH.
Get ready for profits! Come spend an hour putting together a
marketing plan that will potentially grow your business, increase
retention, add new clients and raise your average ticket.
Featuring Artist: Mike "Sharrpp" Walker
Color Correction II
Groovy Grooming for Today's Classic Man
Get back-to-the-basics with men's grooming! The "basics" of clipper
cutting and product selection are revisited in this class, providing
techniques and tips for clipper cutting, product usage and grooming.
With Joico® and Minardi®, take your color correction skills to the next
level as you learn about consultation, formulation and application. Our
simple, foolproof steps will take the guesswork out of corrective color
and ensure success.
Learn how create an environment where it is easy for clients to buy
from you. Implement a retail plan that scripts, merchandizes and closes
retail sales for you. Potentially double and even triple your retail sales
with this simple and effective plan.
Whether you’re starting from scratch or adding sunless spray tanning
to your current menu of services, learn proven success methods to set
you apart from the competition and overcome challenges in the spray
tanning business. Also, learn how to educate your clients on proper
prep and maintenance techniques, increase revenue and maximize
client retention.
gigi®
kenra professional®
Featuring Artist: Paula Pedrero
Styling Essentials
Experience the “marvels” of VitaGel and Structure! VitaGel helps
strengthen and revitalize natural nails; multiple-use Structure
resurfaces nail plates for an added layer of strength or design work.
gibs grooming
Get GiGi® With It!
Good things come to those who wax! With GiGi®'s waxing system, learn
how to provide hair removal services. This class covers the details of
over 15 specialty GiGi® waxes to best address your clients’ hair removal
needs. Get GiGi® with it for beautifully smooth, hair-free skin!
goldwell & kms® california
Featuring Artists: S onna Brado, Lori Panarello, Rebecca Heile
& Nick Pagano
Goldwell & KMS® California 2016 Campaign Trends
Join Goldwell & KMS for this special co-branded class that combines both
brands and showcases trends in color, cut and style for 2016. Goldwell
dares to you to disrupt, shake up the status quo, break up the conventional
and create something new. With KMS®, celebrate 40 years of style with a
new, fresh and bold look that gives you the freedom to create.
®
johnny b.
®
Featuring Artists: Freddy Razo
Elite Clipper Cutting Techniques
Johnny B.®'s elite clipper cutting class without attachments is perfect
for any professional looking for a challenge. Clipper-over-comb is
the most respected skill among top barbers. Come and master this
technique to leave your personal mark on every haircut. This class is
taught by the most seasoned Johnny B.® educators and encompasses
the lastest in men's grooming.
joico®
Featured Artist: Chad Demchuk
Catch the JOI!
Spring is in the hair! Take a front-row seat to the show, classes and
real-life runway that everyone's talking about. Joico® unveils the hottest
new looks and breakthrough products designed with one goal in mind:
to keep your appointment books filled and your clients clamoring for
more! Get the scoop on new LUMISHINE™, the effortless color line
that's revolutionizing the industry. Plus, see the latest intros from Vero
K-PAK® Color, Beth Minardi Signature® and the brilliantly playful Color
Intensity line.
Styling Essentials combines Kenra Professional® styling techniques with
products to achieve various looks, both timeless and trending. This
demo will include style inspiration for the everyday trendsetter as well
as upstyling for any special occasion.
2016 Kenra Color Artistic Collection: Hotel California
Experience the current Kenra Color® Artistic Collection through live
model demos. These techniques will challenge your creativity through
the Elements of Design, Kenra Color®'s Signature guide to haircolor
application. Color fearlessly, color beautifully in 5 steps or less.
keracolor™
Featuring Artists: Keracolor™ Styling Team
Unique Techniques & the Secret of Color Preservation
Keracolor's team of highly trained and accomplished stylists guide you
through interactive education featuring all of your favorite Keracolor
products. Master your skills as our team shares the secrets of color
preservation and teaches you unique, extraordinary cutting techniques
that will benefit artists of all levels and can be used in your salon.
malibu c
®
Featuring Artist: Tricia Rice
Color Correction & Transitional Color
Become a color guru for your clients and peers! Learn tips and tricks
that will help take the stress out of color and color correction while
potentially increasing your revenue. With Malibu C® tools in your
color arsenal, any hair type, texture or color level can be successfully
transitioned or transformed.
matrix®
2016 Trend: Hair Strobing
The right lighting makes you look luminous and the “rock 'n' roll
spotlight” keeps you forever cool. What if you could mimic those
effects on hair? Inspired by the strobing makeup technique, the Hair
Strobing trend combines color, cut and texture for a young, hip, litfrom-within look. Discover how you can highlight your clients' best
features and create jaw-dropping results. By creating a flash of light
that catches the moment and maintains the glow, see how hair can
always be perfectly lit. These simple but extremely versatile techniques
keep “the beat” while “keeping it real”!
Retail with a Reason
Staff with a System
Go home with a clear “vision” of the type of salon you want to create!
Learn how to correctly hire, effectively train and quickly build staff. This
course goes from writing job descriptions to interviewing and hiring
correctly to training and growing your team. Create a team that is selfmotivated and energized to grow your business.
Build a Business
From funding, planning, building and realizing your dream, learn step
by step how to organize to build a new salon business or re-invent your
present business. Create the business you want with a step-by-step
plan that helps to guarantee success and reduce stress.
my amazing hair secrets®
Featuring Artist: Bianca Hahn
Blown Away Today!
Learn the art of blow drying and styling for a glamorous, finished look
in under 30 minutes! Achieve body, volume and loose, flowing curls
that dry, style and set in one easy step! The art of blowouts including
styling, sectioning, application processes and blow-drying techniques
will also be taught in this class.
nick arrojo
Featuring Artists: Nick Arrojo & Arrojo Studio Team
How to be a Hairdressing Inspiration
Nick Arrojo leads a creative cutting and coloring workshop
demonstrating ARROJO's modern and creative, precision-based
techniques. Learn to use disconnection and asymmetry to fashion
trend-conscious styles with customized shape, texture and hue.
nioxin®
Mind, Heart, Skills: Deliver a Better Client Experience
Experience NEW education that showcases why Nioxin is a leader
in the fine and thinning hair category! Learn how to engage your
knowledge, emotion and craftsmanship to address the majority of your
clientele that have fine/thin hair. Plus, be introduced to Nioxin's NEW
Night Density Rescue.
olaplex®
Featuring Artist: Joe Santy
Olaplex® - The Future of Chemical Services
Raise the bar on your color, perm and smoothing and straightening
services with Olaplex®! With your existing clientele, multiple-use
Olaplex® will allow you to potentially double your revenue for chemical
services. Learn how Olaplex® opens the door to service clients that
haven't been able to get multiple chemical services in the past.
Olaplex® Loves Perms!
Want to tap into the world of profitable perming? Want to see how to
combine a few basic wraps to give you endless results? It's possible and
thousands of salons are benefiting from it! Learn how to perm colortreated hair so that the hair is in better shape after you’re done than
before you started. Blending history, chemistry and techniques, gain
a new perspective, confidence and love for perming and OLAPLEX® in
this class.
opi®
DESIGNSCAPE
Craving inspiration? Re-energize your business by discovering the
hottest new trend in nail art: OPI® DESIGNSCAPE, featuring the
Washington, D.C. Collection by OPI®. Reimagine your service menu,
increase profits and delight your clients!
paul mitchell®
Featured Artists: J ason Reyes, Julian Perlingerio, Noogie Thai,
Anya Segers & Anthony Martinez
Live Beautifully!
Watch Paul Mitchell’s brilliant stylists bring cuts, colors and styles to
life in an interactive booth and stage layout that puts you in the middle
of all the action! Get hands-on with our new NEURO® collection of Pro
Tools™, experience "style that stands out" with our new & trendsetting
Neon® line, indulge in Paul Mitchell’s rarest luxury, MarulaOil, and get
an exclusive first-look at the hottest trends in color with our newest
additions to our professional color family, POP XG & The Demi.
product club®
Featuring Artists: Devin Fox & Laurie Edwards
Blueprint Highlighting: Balayage
Blueprint Highlighting uses the concept of a blueprint to visually
present highlighting techniques. Each blueprint starts with a "core
concept”, which acts as a foundation for the overall design. Learn
techniques from our new DVD Collection, including one technique that
combines traditional foiling with balayage for stunning results. These
techniques can also be adapted for colorists of all skill levels.
rusk®
sexy hair®
vickie preston
Featuring Artists: The Rusk® Design Team
California Dreaming Collection
CYA: Choose Your Attitude vs. Cover Your Assets
We are all forces of nature. Inspired by the most spectacular elements
of our planet—air, water, earth and fire, the new Elements Collection
showcases energetic color, turbulent style and irregular textures. We’ve
created modern styles for those who live life on the edge.
Get “dreaming” with Sexy Hair® and develop unique body-conscious
cutting systems! The California Dreaming Collection lets you achieve
desired results in a shorter amount of time. Learn the latest in cutting,
styling and long hair dressing, how to provide the trends that your clients
ask for and how to become a more effective stylist “behind the chair.”
Choose Your Attitude uses a strategy based on the future and choices.
Choose Your Assets uses a defensive strategy based in the past. Through
self-awareness of what C.Y.A. “game” they are playing, discover how to
quickly assess and redirect students to perform at their best.
satin smooth®
sormé cosmetics
Become a Force of Nature
Female Brazilian Waxing Class*
Take your Brazilian waxing skills to the next level! Learn waxing tips
and tricks, a plan for confident Brazilian waxing and advanced waxing
techniques. Become an expert with three different types of wax: soft,
traditional hard and thin film wax.
*These are advanced classes with full-frontal nudity. Out of respect for the
model, waxing classes will begin on time, and no entry will be permitted once
the class has started.
What's All the Hype At The Satin Smooth® Booth?
Attention Satin Smooth® fans and fans-in-training, visit our booth and
pick up the essentials you need. Let us give you Satin Smooth legs
or an eyebrow design. Stay longer and experience a little luxury with
a mini facial featuring HydraSonic® Facial Cleansing Technology and
Satin Smooth Rejuvenating Skincare.
Push the limits of your creativity! Join Schwarzkopf Professional North
America Creative Director Damien Carney & North America Color
Director Rossa Jurenas on a colorful journey. Get inspired by new ideas
to expand your creative energy within your everyday salon work!
Featured Artists: Christopher Fiffe & Jorge Buccio
NOTE: After the class, participants can register online to enroll in the Sormé
MUA Product Knowledge Certification Program. After program completion,
receive a Sormé Certificate of Completion.
NOTE: This class applies to all genders and hair textures.
Get beautiful results every time on any hair type, texture or color level
with far less damage! Learn how to achieve stronger, healthier hair;
more vibrant, lasting color; a healthier scalp and less fade. Vibrant reds,
stunning grays and knock-out blondes with no brassy tones—all this
can be effortlessly achieved with Trionics in your arsenal. From basic
color to high-end techniques such as balayage and ombre, learn how to
use enzyme developers and watch your business grow.
vickie preston
The Customer-Centered Culture: Yes, It Is About Them
Whether you are a loft owner, a booth renter, or a large or small salon
owner, we all face the same challenge: finding and keeping loyal
customers. However, the customer, culture and staff will always be
part of the solution. Learn how to develop business strategies that
evolve into the future with vision, help customers experience superior
customer service, create sustainable growth, and think differently
about your future growth by implementing change to thrive.
Together a Passion for Essential Looks
Essential Looks takes its inspiration from international runways and
translates them into wearable looks. The Schwarzkopf Professional
Education Team shares Essential Looks from the Age of Beauty
Collection and trend-driven cutting and coloring techniques. Gain a
thorough understanding of the fashion inspiration behind each trend.
Return to your salon inspired with easy techniques to grow your
revenue with your mature clientele.
Award-Winning Attitude: I Like Me Best When I'm With You
sebastian®
Autumn/Winter 2016 Collection: Eclectic
The Eclectic Collection comes to life on stage, showcasing current and
relevant cutting and styling techniques. Plus, get introduced to NEW
Dark Oil and NEW Sublimate. This season, Sebastian shapes a world
without labels or limits where liberated individuals connect across
cultures to go against the grain of convention. This is a "must see" class
for Millennial stylists and clients.
worldsfairhairshow.com
So, you've done it all: mastered the fade, looked for something new and
wondered how to hone your clipper skills. Then, it's time to go to the
next level and learn how to design a fade. Using "placement" fading,
create today's most requested classic trend haircuts: South of France,
Burst Fade, and the V Mohawk Fade.
Beautiful Color with Enzymes
Made to Create
Visit
The Illusion
Join the Sormé Cosmetics Director of Education for seasonal
professional “tips and tricks”. Get the most out of Sormé Cosmetics
by using High Definition pigments to achieve versatility in application.
Learn the treatment quality of every product within the line, about the
line and how to effortlessly upsell the Sormé Cosmetics brand.
Featuring Artists: Philice LeBow
Featuring Artists: Damien Carney & Rossa Jurenas
Sunday Only with Featured Artist: Christine Goree
Pro Tips Series
trionics®
schwarzkopf professional
wahl®
Every time that a new client sits in your chair is the perfect time to bring
your “best attitude” to the “party.” In this class, you will learn how to
self-adjust your attitude to fit every customer and meet them at their
needs. Join us for a fun-filled hour of self-discovery and personal power.
Help Yourself To Happiness: It's All About You
We have an app for that! Learn how to motivate, inspire, coach and track
your thinking. Rational Self Coaching is rapid and based on intensive
repetition. Using RSC principles, we teach people how they can change if
they want to. Planning the success you want is just a click away! We have
developed an app that will help you shift your thinking and track your
progress. This is a must attend class for your future growth!
Full Class Descriptions and Guest Artist Info
Sunday Only with Featured Artist: Christine Goree
The She Fade
What's the difference between a men's clipper cut and a women’s
clipper cut? The techniques are the same; you just have to think
differently. Learn how you can change the way you approach women’s
haircuts with just a few easy techniques and an open mind. Don't let
your client go somewhere else because you aren't confident, you can
do the work!
Monday Only with Featured Artist: Nieves Almaraz
The Flat Top: From Traditional to Extreme
In one way, shape or form, the FLAT TOP has been a staple in the cycle
of trends. It has never gone out of style, only modified.
Whether it’s a traditional, clean, bold look or a freehand extreme
geometrical look, the core techniques are the same. The only thing
holding you back is you!
Monday Only with Featured Artist: Nieves Almaraz
Think Like A Barber: You Don't Have to be a Barber to
Use Wahl Tools!
Be the master of your tool and the artist of your canvas. If you aren’t
using clippers regularly, you’ve fallen behind. Barbering is here to stay,
regardless of your background. Learn or refresh the core techniques of
successful precision cutting. It’s not an option anymore; it’s a necessity
if you want to stay competitive. Besides, it’s fun!
wella professionals™
Autumn Winter 2016 Trend Collection: Bronde Luxe
We're seeing a fusion of comfort and style that creates NEW luxurious
beauty. As comfort and luxury become one, bronde becomes luxe.
The trend comes to life on stage. It showcases how to create the
perfect seamless transitions on red, brunette and blonde with our
palette of shadowed light. Drive premium color business to your salon
or barbershop with this collection featuring Freelights, Innosense,
Magma, Color ID and NEW Color Touch Plus.
EIMI Dry Bar
Experience our EIMI Dry Bar featuring 7 quick styling looks.
Learn how to create a dry bar in your salon and how to get styling
in 15 minutes. Get scheduling tips and learn how to create a buzz in
and out of the salon.
barber stage
presented by
The Barber Stage shows you how
to take the styles of the past and
give them a new life wrapped in
wax and a dab of pomade.
see inside for details
worldsfairhairshow.com