Game Guide

KartRider from NEXON
An exemple for a successfull
cross-platform implentation
from a game-crazy Asian country
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Index
NEXON KartRider
What is KartRider ?
Game Introduction
Tutorial & License Mode
Multiplayer Mode
Additional Game Mode
Shop
Other Features
Mobile Game
Business Model
Outlook for the Future
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1.1. What Is KartRider? The Publisher
Developer: NEXON
Genre: 3D Casual Racing Game
Demographics: All
Platform: PC-Online
Number of Member: 1.2 Million Users
Revnue: tbc
■ China
# of Concurrent User: 200,000
■
Japan
Working in progress for penetration
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What is KartRider ? The Boom
■ Eye-catching
■ Broad
Characters (Individual & Combinations)
Demographics Targeting
■ Detailed
and variety of Skills & Game Balance
■ Generalization
■ Game
of game -> cultural phenomenon
Success makes Nexon the Leading Online Game Publisher in Corea
■ Vitalization
of E-Sports (Premiere League, Regional Competition)
Multiplayer
Instant Gratification
Ranking
Community
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1.2. Game Introduction
■
First Encounter: Login & Opening
Login with ID/Password on Homepage
Game Opening
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Game Introduction - Setting up your Character
■
Creating Nickname & Character
Registering Rider’s Name
Selecting Built-In Character & Color
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Game Introduction - The Characters
■
Characters
■
Specification
Number of Characters: 15
Cash Characters (7/15/30 days usage)
► Different Rewards System (Racing Points, Ruci, Team Rewards)
Ruci Characters (bought with game currency which can be earned within the game)
► Special Skill (Offense, Defense)
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Game Introduction - The Vehicles
■
Vehicles (Karts)
■
Specification
Number of Vehicles: 42
Cash Vehicles (7/15/30 days usage or Non Consumable)
► Various Performers (Speed VS Steering)
Ruci Vehicles (bought with game currency which can be earned within the game)
► Special Skill (Item Conversion Features, Defensibility)
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Game Introduction - The Items
■
Other Items
Name: Blue Missile
Name: FERDI License Plate
Quantity: 500 Units
Quantity: 1 unit
Type: Offense Item
Type: Decorating Item
Purpose: Shoot down the leads
Purpose: Vehicle Decoration
Price: 2,000 Cash
Price: 900 Cash
Name: Blue Paint
Name: Replay Camera
Quantity: 1
Quantity: 1 unit
Type: Decorating Item
Type: Functional Item
Purpose: Vehicle Color Painting
Purpose: Record Game Play
Price: 700 Ruci
Price: 900 Ruci
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Game Introduction - The Main Menu
■
Main Menu
■
Directly accessible main menu items
Multiple Play
Grand-prix
Replayer
Shopping
Garage
License
Time Attack
Setting
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1.2.2. Game Modes / Multiplayer Mode - The Lobby
■
Features of Lobby
Quick Start
Creating Room
Find Rider
Levels
Flag Racing
Promotion
Shortcut
Messenger
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Game Mode / Multiplayer Mode - The Waiting Room
■
Features of Waiting Room
Room Creator
Globe/Badges
Start Button
Character
Decoration
Kart
Customization
Body
Customization
Race Course
Chat
※Player’s character has feature to express emotion by input of emotional words
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Game Modes / Multiplayer Mode - The Maps
■
Map
► Number of Total Map: 8
► Particular conditions for driving
► Different Compensation (Racing Point, Game Money)
► Diversity of tracks within individual map
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1.3. Shop - The Main Menu
■
Shopping Menu
Item Shop
Preview
Current
Balance
Payment
Method
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Shop - Item Shop Details
■
Item Shop
New Product
Character Custo
mization
Vehicle
Paint
License Plate
Initial
Items
■
Purchase/Gift
Purchase
Gift
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Other Features - The Messenger
■
Messenger
Able to Chat with other ga
me member/Web Member
Kart Rider Member
Guild Member
Other Member
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6.Other Features - The Ranking System
■
Ranking System
Time Attacking Ranking (R
ookie, L3, L2)
Trace Point Ranking (Aggre
gated, Speed, Item)
Grand Prix Ranking
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Other Features - The Guild System
■
Guild
Lists of Guild
Guild Competition
Guild Promotion
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1.5. Mobile Game
KartRider Fighting
Genre: Racing
Service Provider: SKT
Service Type: Single Download
Price: $2.5
Game Mode: Scenario Mode, Infinity Mode
Features:18 Tracks, 6 types of Vehicle
Characteristics: Desirable for collection
KartRider Grand Prix
Genre: Racing
Service Provider: SKT
Service Type: Single Download
Price: $2.5
Game Mode: Single Mode
Characteristics: KartRider Single Play Mobile Version
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1.6. Business Model : Payment Methods
■
Type of Currency
Cash (It is only acquired by payment made by users such as Credit C
ards, Mobile Phone Charges, etc…)
Ruci (Game Money, obtained from game play, competition,
participation in promotion)
■
Payment Method
※ Payment is made within th
e game, rather than on homepa
ge
■ Wire Transfer
■ Credit Card
■ Mobile Phone Bill
■ Gift Certificate
■ Game Certificate
■ Book Certificate
■ BC TOP Point
■ OK Cash back
■ Dedicated Line Bill
※Serial Number is exclusively provided to Net C
afé Users
※By using this serial number, users receive more
game money and racing points for the rewards, th
erefore, differentiated from ordinary players.
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Outlook on the future: increased role for mobile
Today
Tomorrow
WEB&mobile
WEB
Speed
Mode
Item
Mode
Speed
Mode
Speed
Item
Vehicle
Slot
Point
Cash
Item Character
WEB
Item
Mode
Speed
Item
Vehicle
Slot
Point
Cash
Item Character
WEB&mobile
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