gamewa m 24 garden 10-5 upld

Coming To Ameri
Nexon’s Micro-Transact
LOBAL LEADER IN ONLINE CASUAL GAMES
in South Korea in 1994
Publisher of Online Games
rld’s First Graphic MMORPG in 1995
he Item Selling Business Model in Games
loyees
ames in Service Globally
BnB, QuizQuiz, MapleStory, KartRider, Mabinogi
DE
JAPAN
S
USA
apshot
growth
nt margins
revenue from domestic and international = $230 MM
250
220230
200
150
110
100
65
41
50
1.7
0
75
0.6
8.3
3.6
22
23
11
7
17
26
35
0’s / early 2000, BnB / Qplay led the charge
like MapleStory, Mabinogi, and KartRider drove future
85% of revenue came from item sales
250
220230
200
150
110
100
65
50
1.7
0
75
41
0.6
8.3
3.6
22
23
11
7
17
26
35
Casual Online Games Are…
d Social
ption-Free
-Download
arket Appeal
ely Multiplayer
y Monetized Through Item
Micro-transactions)
ary Stream From In-Game Ads
ods = Real World Dollars
Primary Revenue Source
d Barrier to Entry
Revenue
Customization
ve (Identity)
al (Advantage / Freedom)
2D Side Scrolling MMORPG
st profitable online games globally ($16+MM/month)
n Registered Users Worldwide
sence: Korea, China, Japan, Taiwan, Thailand,
/Malaysia, North America, Europe
sed IP for Children’s Market in South Korea
oduct Placement: Coke
al Racing MMO
-played online game in Korea (+25% of pop.)
0 million registered users worldwide
resence: Korea, China, Taiwan
d 800K CCUs in China (Feb 2007)
roduct Placement: Coke, Mini Cooper,
Popeye’s Chicken, etc.