NET Television and NET Radio Underwriters

NET Television and NET Radio Underwriters
Partners in Quality Programming for All Nebraskans
n NET Television’s statewide
signal reaches from Omaha
to Imperial and Chadron to
Falls City. More than 54% of
all Nebraska households watch
NET Television each week.
n NET Radio is heard
24 hours a day, 7 days per
week. Every week more than
75,000 Nebraskans tune in
to NET Radio.
n NET broadcast signals reach
beyond Nebraska’s borders
to counties in Iowa, Kansas,
South Dakota and Wyoming.
n People pay attention to the
organizations that demonstrate
leadership by underwriting
programming featuring the
best in news public affairs,
music, culture, science and
sports. When your organization
sponsors NET, you send a clear
signal that you are committed
to quality.
A to Z Printing
Affiliated Foods
Midwest
Ameritas
Annette’s Catering
Appeara: The Textile
Rental Company
Aardvark
Antique Mall
Bahr Vermeer &
Haecker Architects
Baylor, Evnen,
Curtiss, Grimit
& Witt, LLP
Berry Kelley
& Reiman
“We greatly enjoy your
quality programming. It is
a welcome relief from the
majority of inferior choices
available on network and
cable [television] channels…”
—Nancy M. Schober, Omaha
NET Television viewer
Grand
Lodge at
the Preserve
Green
Gateau/
Windsor
Stables
“I receive positive comments from
clients and acquaintances thanking me
for underwriting on public radio. The
listening audience for public radio is the
type of audience that we want to reach.”
Hastings
College
Hastings
Symphony
Orchestra
Hershberger
Music Company
— Glenn Van Velson,
Van Velson Law Firm, North Platte
Underwriter
Nebraska
Heart Institute
Nebraska Lottery
Ideal Grocery
Nebraska
Music Educators
Association
James Arthur
Vineyards
Nebraska
Soybean Board
Campbell’s Nursery
Jim’s Home
Health Supplies
Nebraska Public
Power District
Cline, Williams,
Johnson, Wright,
and Oldfather
Lauritzen Gardens
Antique &
Garden Show
NelNet
Common Cause
Lee Booksellers
Commercial
Federal Bank
Lied Center for
Performing Arts
Cox Communications
Lincoln Association
for Traditional Arts
(LAFTA)
Blue Cross Blue
Shield of Nebraska
Bryan LGH
Medical Center
Crane Meadows
David & Associates
Dietze Music House
Doane College
Friends of NET
Dr. Steven Denenberg
n On behalf of our viewers and
listeners, a special thank you
to these underwriters, our most
generous current partners.
Glenn
Van Velson
Duncan Aviation
DuTeau Subaru
Idea Bank Marketing
Lincoln Community
Foundation
Lincoln Friends
of Chamber Music
Lincoln Midwest
Ballet Company c/o
Arts Incorporated
E-10 Unleaded
with Ethanol
Lincoln Symphony
Orchestra
Earl May Nursery
& Garden Centers
Little Mexico
Marvin Investments
EducationQuest
Foundation
Mary Lanning
Memorial Hospital
Ellen Walsh High,
Realtor
Misty’s Restaurants
First National Bank
Footloose & Fancy
Forsyth
Insurance Agency
Foundation for
Lincoln Public
Schools
Friedman
Law Offices
Moose’s Tooth
Outdoor Company
Museum of Nebraska
Art (MONA)
Nebraska Academy
of Eye Physicians
& Surgeons
Nebraska
Alumni Association
Nebraska Bookstore
Peru State College
PIC Wisconsin
Pioneer Printing
Pinpoint
Communications
The Coffee House
The Diet Center
of Lincoln
The Downtown
Lincoln Association
The Great Platte
River Road Archway
Monument
The May Riepma
Ross Media
Arts Center
The Mill
The Nebraska
Environmental Trust
The Rogers House
Inn
Pittenger & Anderson
Inc.
The Staff & Faculty
of Nebraska Wesleyan
University
Rembolt, Ludtke
& Berger, LLP
Tier One Bank
Rockbrook
Camera & Video
Rococo Theatre
St. Elizabeth Hospital
Security
Financial Life
Sheldon Memorial
Art Gallery
Sinclair Hille
& Associates
Smith Barney
Somnos Sleep
Disorders Center
Time Warner Cable
University of
Nebraska
University
Foundation
University of
Nebraska State
Museum Morrill Hall
University Place
Art Center
Union Bank
UPS Store of
North Platte
U.S. Bank
South Central
Behavioral Services
Waitt Media
Ten Thousand
Villages,
Lincoln & Kearney
Wayne State College
The Burkholder
Project
The Carnegie
Arts Center
Walden’s Jewelry
Women’s
Healthcare Center
for Williamsburg
Dr. Gene Stohs
Willow Tree Festival
Another Way to Show Your Support: Become an NET Card Partner
NET’s mission is to connect Nebraska – and we have a unique way
for you to help us achieve that goal: Become an NET Card Partner!
The NET Card is a great opportunity for your organization or
business to market its mission or services to thousands of NET
Television and NET Radio supporters.
From golf courses to art galleries, museums to movie theaters,
businesses and non-profits across Nebraska are offering NET
members special discounts to their services. Join the ranks –
we would love to discuss ideas and opportunities with you!
NET Card Partner Benefits
n Your organization or business will be listed with a description,
address and contact information in the NET Card brochure, which
is mailed with the NET Card to all NET Television and NET Radio
members. That’s more than 22,000 members that you’ll target
directly!
n Your organization or business will receive on-air recognition
on NET Television and NET Radio.
• Each week nearly 930,000 viewers tune in to NET Television.
• Each week more than 75,000 people listen to NET Radio.
n Your organization or business will be listed on our Web site —
netNebraska.org. The listing will include name and description,
address, telephone number, details of the offer or discount
and a link to your Web site.
n Your organization or business will be listed in our member
magazine Partners, which is published twice annually and
mailed to 30,000 supporters.
n The only expense our NET Card Partners incur is the discount
they offer to our members. You choose the discount to offer to
NET’s members, as well as any restrictions related to the discount.
The NET Card is not a financial instrument or a credit/debit
affinity card. It is used strictly to serve our members and offer
them an additional membership benefit.
Become an NET Card Partner today!
It’s a simple but effective way to target your niche and
show your support for NET Television and NET Radio!
NET: Nebraska’s Connection to the World
n For more than 50 years, NET has produced and broadcast
programming that fires the imagination, inspires the intellect and
informs people of all ages. Urban and rural families in Nebraska
and counties in bordering states tune in for the best programming
Nebraska offers. NET viewers and listeners pay attention to our
quality programming and to the supporters who help make the
programs possible. As an underwriter, your organization’s message
will reach an educated, active and influential audience:
• 56% of all Nebraska
households (more than
950,000 people) tune in to
NET Television each week.
• NET Radio broadcasts
24 hours per day, 7 days
per week. More than 81,000
listeners in Nebraska and
counties in bordering states
tune in to NET Radio.
• In Lincoln and Omaha,
2 out of 3 children watch
NET Television on weekdays.
• Our listeners tend to
Our signals reach every county
be highly educated
in Nebraska and bordering
(70% have a college degree,
counties in adjoining states.
well above the Nebraska
average) and work in
• NET Television offers
professional positions.
four channels: NET1,
NET2 (public television
• Half of NET Radio listeners
programming), NET3
are 25-54 years old, and
(instruction and courses)
most own computers
and NET-HD (high definition).
and use online services.
n NET is Nebraska’s connection to public television (PBS) and
public radio (NPR), but we do much more.
• NET creates Web sites, CDs, DVDs and videos to meet the
instructional needs of non-profit organizations, educational
institutions and government agencies. Some of our recent clients
include the Department of Defense, Nebraska National Guard,
Nebraska State Patrol, Nebraska State Museum and University of
Nebraska College of Medicine.
• NET provides a variety of award-winning educational materials
and interactive learning services including distance learning,
high-speed delivery of data and the creation and distribution of
resources.
• For information, visit http://netNebraska.org/learning.
NET’s mission is to enrich lives and engage minds,
connecting communities and celebrating Nebraska
with services that entertain, educate and enlighten.
Many NET productions have aired nationally on PBS series such
as American Experience and NOVA or National Public Radio’s
All Things Considered and Morning Edition. NET programs have
earned honors from local, state and national organizations.
Here are a few of the many awards NET earned in 2003-2004.
n NET Television productions
Statewide, Buffett & Gates Go
Back to School and American
Experience: Monkey Trial,
have earned:
n Honors to NET Radio for
news coverage, feature stories,
and sports include:
An award from the
Public Radio News Directors Inc.
Regional Emmy Awards
More than 25 awards
from the Nebraska
Associated Press
Teacher’s Choice/
Learning Magazine Awards
Omaha Press Club Award
“…I enjoy PBS for many of
your programs…Keep up the
good work. You fill a great
need with all your varied
and worthwhile programs…”
— Barbara Schafer, Omaha
NET Television viewer
Five awards from the
Nebraska Broadcasters
Association
Nebraska Humanities Council
Award
“I’m so proud of and
impressed by the programs
NET Television has
produced for us!
Thank you!…”
Four awards from the
Northwest Broadcast News
Association
Annenberg Walter Cronkite
Award/National Association
of Broadcasters and RadioTelevision News Directors
Association
An award from the
Society of Environmental
Journalists
Writers Guild Award
— Pam Kuhn, Hastings
NET Television viewer
George Foster Peabody Award
International Cinema
in Industry Awards
NET TELEVISION NETWORK
KRNE
1800 N. 33rd Street
Lincoln, NE 68501
(402) 472-3611
FAX (402) 472-1785
netNebraska.org
[email protected]
KMNE
KXNE
KTNE
KYNE
KPNE
KHNE
KLNE
N
Translators
KUON
NET Television Underwriting Rate Sheet
n Children’s Programs
$20 per spot @ 4x per week
$1,500 minimum @ 13 weeks @ 4x per week @ $25 per spot
$4,000 per year @ 50 weeks @ 4x per week @ $20 per spot
Anne of Green Gables Caillou
Arthur
Clifford the Big Red Dog
Barney and Friends
Clifford’s Puppy Days
Berenstain Bears
Cyberchase
Between the Lions
Dragon Tales
Bob the Builder
George Shrinks
Boohbah
Jay Jay the Jet Plane
Maya and Miguel
Mister Roger’s
Postcards from Buster
Reading Rainbow
Sesame Street
Teletubbies
Thomas and Friends
Zoom
n How-to Programs
$2,500 open and close @ 2x per week @ $25 per spot
$1,500 open or close @ 1x per week @ $30 per spot
America Sews with Sue Hausmann
Baking with Julia
Best of the Joy of Painting
Donna Dewberry’s Spectacular
One
Stroke Painting
Everyday Food
Fons and Porter’s Love of Quilting
Hometime
Introduction to Microeconomics
New This Old House Hour
New Yankee Workshop
Sewing with Nancy
The Victory Garden
This Old House
n ENTERTAINMENT/
SCIENCE/ HEALTH
$1,500 per year @ 50 weeks
open or close @ 1x per week
@ $30 per spot
Adventure Golf
American Masters
Antiques Roadshow FYI
Austin City Limits
Body Electric
British Comedies:
• Are You Being Served
• As Time Goes By
• Keeping Up Appearances
Find!
Great Performances
History Detectives
Ken Burns American Stories
Mystery!
Nature
Nova
One Foot in the Grave
Red Green Show
Rick Steve’s Europe
Sit and Be Fit
The Eyes of Nye
Waiting for God
n News and Public Affairs Programs
n NET FAVORITES
$3,500 open and close @ $35 per spot weekly programs*
$6,000 open or close @ $35 per spot daily programs
Antiques Roadshow
$2,000/quarterly; $6,000/yearly
BBC World News
Charlie Rose
FRONTLINE/ Wide Angle*
Journal Editorial Report*
Market Journal*
Market to Market*
McLaughlin Group*
NewsHour with Jim Lehrer
Nightly Business Report
Now*
Washington Week*
Backyard Farmer
$6,000 seasonally
Consider This
$2,500 yearly
Lawrence Welk Show
$6,000 yearly
Statewide
$2,500 yearly
All quotes are based on :15 second spots. :30 second spots are also available.
Minimum buy of $1,500.
AnotherUnderwriting
Way to Show Your
Support: for
Become
NET Card Partner
Guidelines
NETan
Television
n NET Television is non-commercial, and our underwriting
guidelines help protect our non-commercial identity. Our viewers’
expectations for quality and their trust in the integrity of our
programming extends to NET Television underwriters.
• An underwriting announcement on NET Television should begin
with a graphic, logo or language that identifies the funder.
For example: “Programming made possible in part by…”
• Underwriting spots may be 15 or 30 seconds long.
Simple messages are more memorable and effective.
Audio should be neutral and low key.
• The underwriting announcement identifies or describes your
company or organization.
Do not use language that is:
• Qualitative or comparative
For example: “Our service is faster than….”
• Superlative
For example: “We are the best/oldest/newest/most convenient…”
• Promotional in content or tone
• Your underwriting announcement should not include:
• Price information or inducements to buy
• A call to action
For example: “Call now/join now/stop by this week…”
Examples are available upon request.
NET reserves the right to approve scripts prior to production.
1800 N. 33rd Street, Lincoln, NE 68501
(402) 472-3611 • FAX (402) 472-1785
netNebraska.org • [email protected]
Award-winning Children’s Programs
n NET Television offers children a front row seat for
the best in television. Three generations of children
have grown up with award-winning programs
such as Sesame Street, Mr. Rogers’ Neighborhood
and Reading Rainbow, an Emmy-winning national
program.
Many underwriters are interested in reaching
Nebraska’s growing Latino population. NET reaches
this demographic through Spanish language
programming, ranging from Clifford The Big Red
Dog, Dragon Tales and Maya & Miguel for children
to GED instruction and Countdown to College for
adolescents and adults.
Parents trust NET Television to air non-commercial
programs that educate and entertain children with
characters like Big Bird, Clifford the Big Red Dog,
Barney and Arthur, who are almost part of the
family. If your organization wants to partner with a
nationally recognized, award-winning organization,
here’s your opportunity:
• PBS KIDS is the #1 children’s media brand among
parents of children 2-11 years old.
• 6 of the top 10 television programs for children
ages 2-5 come from public television.
• 2 of the most-watched series for children age 2-11
are produced by public television.
• www.pbskids.org averages more than 130 million
page views per month!
NET’s daily children’s programming, services
like the Nebraska Studies Web site (www.
nebraskastudies.org) and production of interactive
media and other educational materials distributed
nationally, all demonstrate NET’s commitment to
children and education in Nebraska and beyond.
NET: Education is our middle name!
Hometown Pride and High School Sports
n Nebraskans love their sports, and hometown
pride runs especially strong with high school
sports. Whether it’s rodeo, basketball, volleyball,
swimming, wrestling or football, high school sports
fans follow their athletes in huge numbers. With
NET’s knowledgeable commentators and experienced
production staff, our viewers may have a better
perspective than people in the stands.
NET offers coverage of
key championships and
all-star events sanctioned
by the Nebraska School
Activities Association and
the Nebraska High School
Rodeo Association in the
following high school sports:
Basketball Swimming
Football and Diving
Volleyball
Rodeo
Wrestling
For more than 30
“I am a member of NET
years, NET’s awardTelevision and have been
winning sports
for several years now.
production team has
Each year when I renew
provided close-ups of
my membership I make a
point of saying how happy
players and coaches
I am with the TV coverage
and live action
of Nebraska sports.”
play-by-play. And
now, NET’s brand—Pat Collins-Hill, Ralston
new high-definition
remote production
truck will crisscross the state more than 40 times a
year to cover live sports and other events. In addition
to state championships, NET also broadcasts special
all-star events such as the Shrine Bowl and West
Nebraska All-Star Football. Research shows that high
school sports draws some of the largest numbers of
NET television viewers.
In addition to superior television broadcasts, our high
school sports package is also available world wide
through audio and video streaming online. Enhanced
Web pages feature profiles of athletes, rules of the
sport, statistics and historical features.
Partnering with NET Television is a win-win proposition for your organization.
NET Television: Forging Community Connections
NET’s radio and television networks are
the only broadcast media covering the entire state.
Local Documentaries
For more than 50 years NET Television has helped
bring hundreds of Nebraska voices to life, telling
the stories and celebrating the achievements of
people like Pulitzer Prize-winning authors Willa
Cather and Ted Kooser; Omaha’s founding families;
the patriot citizens of North Platte during World
War II; and contemporary nature photographer
Joel Sartore. We’ve also captured the beauty of
Nebraska for all to see – from the amazing spectacle
of the Sandhill cranes to the rolling plains of the
Oregon Trail to Seward’s small-town Fourth of July
celebration. As we move into the future, expect us
to continue to share Nebraska’s compelling history
and inspirational stories as we spotlight the people
and places of our great state.
BIG RED WRAP-UP
Big Red Wrap-Up gives Husker football fans a
lively recap of each football game, including
highlights, analysis, special guests, the latest
recruiting news and special background
segments. Hosts Kevin Kugler and Adrian Fiala
also field calls and e-mails from viewers.
BACKYARD FARMER
Produced in cooperation with the University of
Nebraska, Backyard Farmer airs live each week
during the gardening season. A rotating panel of
experts offers gardening and turf strategies and
answers questions via phone and e-mail from
gardeners across the state.
Nebraska Connects
The Nebraska Connects series taps the power
of these networks, providing a unique forum to
encourage public dialogue and inspire community
involvement on such varied issues as our state’s
aging population, obesity, crime and justice, family
violence, foreign trade, gambling, immigration,
college planning, taxes and water resources.
In collaboration with community organizations,
Nebraska Connects supplements television and
radio programming with face-to-face forums, panels
of experts fielding phone and e-mail questions
from viewers and listeners and online resources.
Nebraska Connects is a unique series made by
Nebraskans, for Nebraskans, about Nebraskans.
AnotherPeople
Way toof
Show
Your tune
Support:
an NET Card Partner
all ages
in toBecome
NET Television…
n When surveyed, viewers
say non-commercial public
television is one of America’s
most trusted sources of quality
family entertainment. With
channels NET1, NET2, NET3
and NET-HD (high definition),
our regular schedule offers
something for everyone—from
news and sports to music and
culture to science and nature.
n While Nebraskans love
locally produced history
programs like Husker
Century, Canteen Spirit and
Solomon Butcher: Frontier
Photographer, NET also has
a national reputation for
developing award-winning
documentaries. When NET has
an opportunity to “go national”
with an original program, our
underwriters play a key role in
making it happen.
People of all ages tune in to NET Television to be more…
…informed with The
…educated about health,
…entertained by a stage-full
…inspired to do it themselves,
NewsHour with Jim Lehrer;
Frontline; Market to Market;
Nightly Business Report
(television’s most-watched
daily evening business news
program); and Washington
Week (PBS’s longest-running
public affairs program).
of programs featuring music
and dance, art and drama—
from Antiques Roadshow to
Mystery!, and Austin City
Limits to Lawrence Welk.
n In the past few years,
NET has created programming
and shared it with the world:
science and the natural world
on NOVA, Nature, History
Detectives and National
Geographic, as well as
programs to help keep you fit,
and travel shows to take you
to every corner of the globe.
guided by entertaining hosts
who take viewers step-by-step
through popular “how to”
topics such as home repairs,
gardening, quilting, painting,
sewing and cooking.
Children have a fun, safe place of their own on NET.
PBS KIDS is the #1 children’s media brand among
parents of children 2-11 years old, from Arthur and
Sesame Street to Cyberchase and Zoom.
• Willa Cather —
The Road is All
(American Masters)
• Emma Goldman:
An Exceedingly Dangerous Woman
(American Experience)
• Monkey Trial
(American Experience)
• Ancient Refuge in the Holy Land
(NOVA)
• Song of the Lark
(Masterpiece Theatre/
American Collection)
“Excited to hear about the program/documentary covering
the WWII Canteen in North Platte. You are helping preserve
a very important part of Nebraska/ US History. Thank you!”
— Krista Cox, Alma
NET Television viewer