Canon Europe Sustainability Report 2011

Canon
Europe
Sustainability
Report
2011 -2012
canon-europe.com
Sustainability = Environment,
Society and Business
To improve accessibility, we have decided to re-organise our sustainability reporting into the three areas generally recognised as the main
pillars of sustainability: Environment, Society and Business. For Canon this means:
Environment:
for our products, focussing on reducing resource use, lowering
environmental impacts and increasing energy efficiency – from design
and production, through customer use and on to eventual recycling and
re-use. In our operations, reducing resources, improving waste recycling
and educating employees.
Society:
creating a framework within which our employees can work and
develop; engaging with communities to make a positive contribution
to the people and habitats affected by our business; and respecting our
ethical obligations.
Business:
supporting wider economic growth; complying with regulations
and standards; engaging with our stakeholders; and promoting
best practice.
Our aim is to do business responsibly while pursuing sustainable economic growth. In line with our Kyosei philosophy, we believe
the innovations and technological advances we build into our products should enrich the lives of our customers without harming
the environment.
There is more information about each of these areas and our approach to sustainability on our website –
www.canon-europe.com/About_Us/sustainability/.
Contents
2 Sustainability and Canon
3Message from the President
& CEO, Canon Europe,
Middle East & Africa
4Environment
Our products include:
Cameras for amateurs and professionals, including our
entry into the film and TV production industry with the
Cinema EOS system; camcorders and projectors; broadcast
lenses; home and photo printers; binoculars; calculators for
home and office; office multifunctional devices; scanners
and faxes; professional print and copy and large format
print devices; and medical solutions for high resolution
digital radiography and retinal photography.
6 Society
8Business
10 Kyosei in action
11WWF Statement
11 Canon Rankings
12 Facts and figures
2 Canon Europe Sustainability Report 2011-2012
www.canon-europe.com/About_Us/sustainability/
Canon’s new Cinema EOS C300
Moving forward
in challenging times
Overcoming
business challenges
Appealing products and
sustainable services
Our recent acquisitions complement
and build on our own areas of expertise,
increasing the innovation we build into
our products and services. This, in turn,
extends the breadth of the products, services
and solutions we can offer our customers
– including applications within business,
medicine and industry, and for the home.
I am delighted to have joined Canon Europe
as President & CEO and to introduce our
third sustainability report. I am looking
forward to building our regional growth
even further.
To increase clarity for our stakeholders, we
have reviewed our sustainability reporting,
aligning it with the three commonly-used
sustainability themes: Environment, Society
and Business. Our website now has a
dedicated sustainability section, which
covers all aspects of sustainability at Canon,
complementing this shorter report.
We continue to build sustainability into our
products. We reduce energy in use, use
recycled materials and bioplastic, offer our
toner cartridge recycling programme in 16
countries in Europe, and have expanded
our remanufactured printer range to include
colour devices.
Business progress
We were saddened by the effects of the
great earthquake and tsunami in Japan,
and the floods in Thailand, on people’s lives
and livelihoods and Canon supported relief
efforts in several ways.
Of course, these natural disasters, coupled
with the difficult economic situation in
Europe and the high value of the yen,
affected our business. Despite these
challenges, Canon Europe’s performance
in 2011 was commendable and we start
2012 from a solid base. Thanks to the
hard work of our employees in Europe, the
Middle East and Africa (EMEA), even in such
difficult times, we remained profitable and
the number one sales region within Canon’s
global business.
Canon aims to grow its business responsibly,
supporting the natural environment and
respecting the communities in which we live
Rokus van Iperen
and work, in line with our Kyosei philosophy.
We develop innovative products and
solutions that both appeal to customers and
help businesses become more competitive
and sustainable. Alongside organic growth,
a number of acquisitions are helping us
achieve that goal.
An important area for future growth is
medical imaging. Canon Europe recently
acquired Delft Diagnostic Imaging, a Dutch
medical solutions specialist and together we
will grow our expertise in digital radiography
and eye care. Canon Inc. also completed
the acquisition of Océ N.V. Our continued
integration and new joint products support
our ambition to be the global leader in the
printing industry.
Increasingly, our services help customers
work more efficiently and more sustainably,
improving their business effectiveness
and creating wider economic value. The
solutions and services we offer, such as
our Managed Print Service (MPS), deliver
clear resource savings for our customers in
energy and paper. In fact, Gartner positioned
Canon in the ‘Leaders’ quadrant of its Magic
Quadrant* for MPS in 2011 for the first time.
The economic situation is still challenging
in EMEA but I look forward to driving our
performance across all our activities in the
coming year.
Rokus van Iperen
President & CEO, Canon Europe,
Middle East & Africa
*Gartner, Inc.: 2011 Magic Quadrant for Managed Print
Services, Worldwide, K. Weilerstein, C. Drew, Y. Li,
25 October 2011
Canon Europe Sustainability Report 2011-2012 3
Martin Tschupp – Canon EOS-1D Mark III
Environment
Managing
environmental
impacts
throughout their life. We reduce the
environmental impact of our products in
many ways, including:
We design and manufacture products with
the customer and the environment in mind.
Throughout the whole product lifecycle, and
in our own operations, we aim to reduce
the need for new natural resources while
maximising the efficiency of those we use
and improving product functionality.
We focus on the three lifecycle stages of
Produce – Use – Recycle. Two-thirds of our
product lifecycle CO2 emissions come from
the use phase and from raw materials and
parts production; the remainder comes from
our own operations, including logistics.
Produce
We aim to improve the sustainability of our
products and processes right from the start
so they need fewer new raw materials,
are more efficient and avoid waste
We have already started to exploit the
synergies between Canon and Océ,
launching new products that leverage
the technological strengths of both
companies. In 2011, co-developed devices
were added to the Canon imagePRESS
and imageRUNNER ADVANCE ranges,
as well as to the Océ VarioPrint line. The
new jointly developed VarioPrint DP line
comprises a series of black-and-white,
light- to mid-production printers which
use Océ’s printing technology, engine and
controller alongside Canon’s scanning and
finishing solutions.
• working with suppliers to help them
reduce emissions, avoid waste and share
our own best practice and knowledge:
we have asked more than 2,000 supplier
companies for their support so far;
• making smaller, lighter products while
retaining or improving functionality: the
size (volume) of many current PIXMA
printers has been reduced by up to 20%
and the weight by up to 10%, compared
to earlier models;
• incorporating recycled Canon materials
into new products and anticipating how
products can be re-used or recycled at end
of life: many of our calculators include
recycled plastic, for example.
Our new inkjet blister packaging is
made from up to 70% recycled plastic
and manufactured in Europe, saving
transport costs and associated
CO2 emissions;
• creating products that allow our
customers to reduce their own resource
use and save money: for example by
using less energy and paper;
Produce
• building a product environmental
Global warming Efficient use of
prevention
resources
information system that means Canon
companies can share design and
planning, environmental, regulatory
and other data, increasing clarity and
avoiding duplication;
Environmental burden
reduction
Recycle
Creating more sustainable products for our customers
Use
Elimination of hazardous
substances
4 Canon Europe Sustainability Report 2011-2012
• going beyond regulations to eliminate
hazardous substances: for example, all
our broadcast lenses are lead free, beyond
RoHS requirements.
Océ’s Direct Press technology reduces
energy consumption by up to 30%
compared to other systems in its class, by
transferring heat used to fuse toner onto
paper from printed sheets to new sheets
entering the paper path.
Use
Enabling our customers to reduce energy
and other resources when using our
products is extremely important to us.
We design our products with efficiency
in mind – for example the daily power
consumption of many of our current PIXMA
models has been reduced by more than
40% versus previous models.
Buyers Laboratory Inc., an external testing
and research organisation recognised the
i-SENSYS LBP6200d and imageRUNNER
ADVANCE C2020i with Outstanding
Achievement awards for Energy Efficiency
in their 2011 summer and 2012 winter
‘picks’ respectively. Each of the printers
uses only half the average energy of their
respective competitive groups and other
features help save paper and toner too.
This gives our customers substantially
lower running costs. The i-SENSYS
www.canon-europe.com/About_Us/sustainability/
Just what the doctor ordered!
Health care professionals aim for the
highest quality patient treatment and
care. Delivering cost savings must not
detract from this.
Canon worked with a leading centre
for diagnostic radiology imaging
to deliver a new print solution.
The centre wanted to start outputting
diagnostic images on paper instead of
expensive transparency film,
while maintaining the highest
possible image quality to enable
doctors and surgeons to treat their patients correctly.
Canon’s imagePRESS C1 digital printers and a specially developed server
successfully met this challenge – delivering high quality colour or black and
white images and fully complying with industry standards and regulations.
The switch to paper helped the centre achieve a major operating cost saving
while also realising a big environmental advantage by moving away from
PVC transparency film.
LBP6200d was also recognised for its
fast wake-up times and intelligent
duplex functionality.
To support our customers further, the carbon
neutral printing campaign introduced
in Austria in 2010, built around our
imageRUNNER ADVANCE devices, is being
rolled out in Switzerland and other countries.
The proposition is externally verified and
enables customers to print completely
carbon neutrally.
Recycle
Our toner cartridge recycling programme
has been operating for more than 20
years and at the end of 2011 had collected
287,000 tonnes of cartridges globally. This
has avoided the need for 185,000 tonnes
of new raw materials and saved 430,000
tonnes of CO2. The scheme operates in
16 countries in Europe.
In France, Canon and 12 other print industry
brands have signed a voluntary agreement
with the Ministry of Environment on toner
cartridge collection and treatment. Although,
currently, 60% (by weight) of cartridges
used annually in France are collected and
treated, these are mainly from business
machines. The agreement aims to improve
on this figure by promoting collection, taking
both empty laser and inkjet cartridges from
home printers out of household waste,
and improving waste treatment. The brand
companies have created the ‘Cart’Touch’
initiative (www.cart-touch.org) to raise
awareness with consumers and increase
cartridge recycling. Pilot collection and
treatment systems are already underway.
Also in France, the Government’s Agency
of the Environment and Energy Management
(ADEME) singled out Canon France as a
good example to follow for its refurbishment
and re-sale of Canon devices that
extends their life, re-uses resources and
avoids waste. ADEME and the Ministry
of Sustainable Development launched a
national campaign calling for urgent
action to reduce waste, highlighting best
practice examples.
Operations
Reducing resource use, emissions and
waste from our operations is a key aim
and includes our offices, car fleet and
logistics. From buying renewable energy
where possible to managing CO2 emissions
from our car fleet, we constantly look for
sustainable solutions.
Reducing the size and weight of products
both reduces the resources and packaging
required and improves loading efficiency,
saving emissions from logistics.
For example, the cardboard packaging on
our FINE ink cartridges has been optimised
and reduced by 30%, allowing around
65% more to be loaded per pallet,
57%
Approx.
Smaller
while packaging on individual ink tanks has
been reduced by 57%.
In addition, Canon Inc. has been
encouraging shippers to re-use shipping
containers on return trips, rather than
leaving them empty, so reducing CO2
emissions. The number of containers
re-used for Canon more than doubled
in 2010 vs 2009 and efforts continue to
increase this further.
In the EMEA region in 2010, Canon Europe
• reduced CO emissions by 2% vs 2009;
reduced office paper use by 21% vs
• 2009
and
2
the waste recycling rate
• ofimproved
Canon’s offices by more than
10% vs 2009.
At our Amstelveen warehouse and offices,
the overall cost for waste removal has
dropped over 30% between 2007 and
2010. Although the amount of paper and
cardboard waste increased in that period
due to centralising some warehouse
operations, selling high levels of waste
paper and cardboard for recycling generated
over €13,000 in 2011.
100% - 40% = €330!
We introduced the Kings Meadow School in Scotland in our last sustainability
report as an example of savings that can be achieved by replacing multiple
printers with just one multifunctional – KMS replaced 20 printers with one
Canon multifunctional printer in 2010. Canon UK was so confident the school
would make substantial savings in paper, copying and toner cartridges that
they suggested three reduction targets, offering the school a €330 reward for
each target they met.
Sure enough, Kings Meadow’s uniFlow reports show they achieved a 40% paper
reduction, made 30% fewer photocopies and used 50% fewer toner cartridges,
earning them almost €1000 reward. The school is negotiating targets for 2012
with Canon UK, hoping to earn even more rewards!
Canon Europe Sustainability Report 2011-2012 5
‘Conversation between feet’ – Alain Heymans – Canon PowerShot D10
Society
Engaging with local and international programmes
Respecting employees;
supporting
communities
For Canon, Society encompasses managing
our relationship with our employees,
wherever they work, and our commitment
to engage with local and international
communities, wherever we operate.
Our relationship with our employees is
reciprocal. We expect our employees to
adhere to our code of conduct, policies,
procedures and Kyosei philosophy.
In return we create a positive and supportive
workplace in which they can contribute
and develop their skills and career.
There is more information on our website.
In the workplace
Employee commitment survey
We carried out an employee commitment
survey again in 2011, administered by
an independent organisation. This was
completed, anonymously, by 76% of EMEA
employees, in 16 local languages. Nearly
70% of employees said they are satisfied
with working for Canon, while more than
80% are proud to be associated with Canon.
Over 85% are willing to put in effort beyond
what is expected to help Canon succeed, and
employees rated managers highly in terms
of keeping them informed and motivated.
As in previous surveys, 75% of employees
believe that Canon is a socially
responsible company.
6 Canon Europe Sustainability Report 2011-2012
Learning and development
Regionally
Ensuring our employees can continue to
meet the changing needs of our customers
is a priority for Canon. We manage and
promote employee development through
the Canon Academy. This offers a wide range
of courses designed to meet the needs
of our business functions; from sales and
marketing, to services and management.
Showing support for their colleagues in
Japan, Canon Europe employees and
offices raised money for relief efforts
following the earthquake and tsunami.
For example, Canon Europe headquarters’
employees raised almost €2500 by
baking and selling cakes; while Canon
Middle East supported the ‘Help Japan’
fund-raising concert by buying tickets,
taking and selling souvenir photos, and
filming the concert for Virgin Megastore’s
Help Japan CD.
We offer training in several ways, including
an increasing focus on e-learning delivery
through our online portal. In 2011,
we added 140 new e-learning titles,
including packages on leadership and
management, presentation skills and
Microsoft® applications. With no travel
required, e-learning saves time, money
and CO2, bringing benefits for our business,
employees and the environment.
We continued our regional partnerships
with WWF and the Red Cross, the Canon
Foundation, the Danone Nations Cup, the
London Symphony Orchestra and a range
of other organisations. We are proud to be
a sponsor of UEFA EURO 2012™.
Globally
WWF: Our 14 year partnership between
Canon Europe and WWF has been
renewed until the end of 2014, as we
continue to support successful initiatives
such as the WWF-Canon Photo Gallery and
flagship conservation projects in the Arctic
region. Our partnership allows us to use
the power of imagery to raise awareness
of environment issues and climate
change. We encourage our national sales
organisations to support our partnerships
locally; for example product promotions
that include a donation to WWF.
Canon Inc. took the lead in channelling
support to victims of the Japan earthquake
and tsunami, donating money for relief
efforts; loaning digital radiography medical
equipment; and supporting fisheries
operations in affected areas. They also
gave funds for relief work following the
earthquake in New Zealand and the floods
in Thailand.
Red Cross: We proudly support Red Cross
Societies across 16 European countries.
The projects funded include helping
migrant children in Austria, Germany and
Switzerland to improve their language,
social skills and understanding of cultural
differences. In the Czech Republic we
helped train more than 20,000 young
people on road safety and first aid. We also
In 2012, mandatory online environmental
awareness training for all Canon Europe
employees will replace the current
classroom training.
In the community
We have continued to actively engage in
the communities where we operate and
on which we depend. Our support ranges
from donations to relief work after major
disasters, to promoting employee events.
www.canon-europe.com/About_Us/sustainability/
planting trees on 18 hectares of government
land in Istanbul. Until 2013, Canon has
promised to plant a tree for every high speed
document scanner sold, up to 18,000 trees.
They have planted over 4,700 trees already.
In the Czech Republic, Canon continues to
support the Czech Switzerland National Park,
helping the park to release more salmon
fingerlings into the Kamenice river.
Our support also helped the Park to buy
and protect an area of land which is home
to rare orchids and butterflies, as well as
other protected animals and plants.
Employees
German Red Cross
encourage our national sales organisations
to support the Red Cross locally through
hospitality events promoting donations.
• Employees, teachers and children cleaned
up the nearby Ljanselva river, removing
paper and plastic debris.
Locally
• Pupils interviewed Canon employees,
Our country offices supported a wide variety
of projects and initiatives, engaging with
many different local communities. A few
examples are highlighted below.
• Supporting an anti-bullying project, which
Awards
Our offices across the region have been
recognised with awards including:
Canon Spain: again judged one of
• Spain’s
‘Top Employers’ by the Corporate
Research Foundation Institute in Spain.
Finland: listed as ‘A Great Place
• toCanon
Work’ for the first time in 2012, at
number 20, while Canon Norway reached
number 5 in Norway’s 2011 list.
Canon Research France (CRF): as part of
• France’s
activities for ‘European Mobility
Week’, Rennes city organised intercompany competitions. CRF won two first
prizes – for their employee car-sharing
and bike-to-work schemes.
Canon Germany: awarded for its
• sustainable
office activities by
the German Association of
Environmental Management.
Canon Italy’s ‘Passion Suite’: given a
• Market
Innovation award. The package
is aimed at amateur photographers
and includes nature courses held at
WWF reserves.
including the managing director,
about their job satisfaction and
working environment.
appoints children as ‘Welfare Agents’ to
make sure no child is alone or isolated at
playtime. The children also play games,
based on Canon’s 3 Selfs values, to help
them get along together.
• Loaning video cameras to record maths
teaching methods for a research project.
• Printing the school’s twice yearly
environment brochure.
Natural environment
Offices and employees across EMEA have
helped clean up and restore their local
environment, with a focus on reforestation.
In Spain, employees in Mallorca have helped
reforest part of the Sa Bassa area. And in
Valencia, Canon employees continued
supporting the Canon Responsible Forest
(Bosque Responsable Canon) in the Parc
Natural de la Serra Calderona, including
hands-on preparation work to avoid
forest fires.
In Turkey, Canon Eurasia is supporting
a government reforestation initiative by
Education
Høst 2011
Ljanselva
Miljøprosjekt
Et samarbeid mellom
Hallagerbakken skole og Canon Norge
Canon Norway has worked
with Hallagerbakken primary
school (around 300 children
up to 11 years old) for three
years. In 2011, they worked
with the school on a number
of projects including:
We encourage our employees to get
involved in initiatives that support their local
communities and environment. Employees
from Canon Switzerland and Canon UK
helped clear up overgrown areas near their
offices and in a local park; Canon Europe
headquarters’ employees cleared grounds
at a local outdoor centre; and Canon
Portugal employees and their families
helped clean up a beach before the start of
the bathing season.
In Denmark and Switzerland, Canon
employees supported bike-to-work projects
to save fuel and support the environment.
The 11 Danish employees rode nearly
2,500km and saved 390kg CO2. Canon
Portugal employees and their families took
part in a Mobility Day bike ride.
Business commitment
Our customers are also part of our
communities. We pursue a variety of
opportunities to promote environmental
issues with our customers, which also
supports sales.
Canon offices in Finland and Italy gave
presentations at events focusing on the
environmental benefits and customer
savings of Canon products. In Switzerland,
when possible, we put environmental
messages on the reverse side of customers’
monthly copy counter meter reading cards.
Awareness-raising activities also take place
outside the business environment; Canon
Spain ran bird, Iberian wolf and coastal
photography workshops for professional
photographers, offering technical advice
and loaning equipment. In Poland, Canon
ran a drawing competition in primary
schools linked to the WWF/Canon polar
bear tracking project. It was designed both
to educate the children and to raise schools’
awareness of Canon products.
A newly-planted tree
Canon Europe Sustainability Report 2011-2012 7
Business
Complying with
regulations; creating
economic value
Our products, services and solutions help
businesses stay competitive and create
wider economic and stakeholder value.
Confidence in document security and
customisable workflows are just two
examples of how we can help improve
customers’ own efficiency. We strive to
do business responsibly wherever we
operate, in line with our Kyosei philosophy.
This includes respecting relevant laws
and regulations; and safeguarding our
customers, employees and brand.
Doing business responsibly and sustainably
To better understand and analyse
upcoming legislation, our compliance
experts sit on many industry associations
where industry positions are developed.
Canon Europe is primarily involved in
DIGITALEUROPE, the pan European ICT and
consumer electronics federation, as well
as EURIMAG and EuroVAprint (the latter
two focussing on imaging equipment).
Internally, our compliance assessment
group ensures we understand and plan
for new regulation, to sell safe, compliant
products; and our policies and procedures
help us do business fairly and responsibly.
To meet stakeholder expectations we have
updated and improved the sustainability
Engaging stakeholders
incorporating sustainability into their
business and strategy.
Canon Middle East (CME) marked
its 10th anniversary with 10 months
of celebration and events starting
from October 2011. Based in Dubai,
CME manages sales, marketing and
support to 45 countries in the Middle
East, North and East Africa.
This focus was integral to their
anniversary celebrations – using
themes that reflect Canon’s corporate
identity to engage stakeholders.
CME has a strong commitment
to promote sustainability and
environmental stewardship.
These values are an integral part
of its business strategy and were
recognised in the CSR Arabia Awards
2011, where CME received
second runner up in the medium
size enterprise category.
The awards, supported by the UN,
honour companies committed to
8 Canon Europe Sustainability Report 2011-2012
Events and activities demonstrating
the ‘Power of…’ Image, Partnership,
Environment, Family and Friends
engaged a wide range of stakeholder
groups. These included media and
enthusiastic photographers in
photography competitions; family,
friends, schools and universities.
The ‘Power of Environment’ activities
illustrate how Canon uses its
imaging expertise to raise awareness
of environmental issues. CME
collaborated with Wild Arabia and
area on our website where you can find out
more about our approach to sustainability
and corporate governance.
Taking action
ISO 14001: Canon’s global certification to
this world-class standard for environmental
management systems is maintained
through continuous improvement and
audits and is formally reviewed every three
years. In 2011, successful external audits at
Canon Europe’s head office, seven Canon
sales organisations, Canon Research Centre
France and DataFlight Europe all contributed
to our global recertification.
National Geographic Al Arabia on
open-air photo exhibitions in Dubai
and Abu Dhabi to raise awareness of
environmental issues and wild life in
the UAE. This included using our large
format printers to print the photos in
the exhibition and providing prizes
to the bi-monthly winners of the
associated photo competition.
Anurag Agrawal, Managing Director,
Canon Middle East, said: “Canon not
only seeks to empower creativity and
innovation in the workplace and at
home but also aims to contribute
to the sustainable development
of society through reduced
environmental impact products
and socially responsible
business practices.”
www.canon-europe.com/About_Us/sustainability/
Improving patient diagnosis
Through our range of medical products
we combine our commitments to
reduce the environmental impact
of our products, improve operating
systems for our customers and support
improvements to people’s lifestyles.
Our latest digital retinal camera –
the CR-2 – combines all these
approaches, providing advanced, noninvasive techniques for diagnosing
retinal disease. Our medical and camera
divisions worked together to incorporate
EOS camera technology into the design,
eliminating the need for a separate
monitor (as in the CR-1). This, in tandem
with other improvements, has reduced the weight of the CR-2 by 30% over the
CR-1 and lowered energy use by 32%, thanks to a switch to LED lighting.
For patients, the non-mydriatic retinal camera means dilation drops are not
needed, improving patient wellbeing during and after examination. And the
camera’s low flash mode avoids pupil contraction, meaning images can be
taken in quick succession, leading to faster examinations, particularly for elderly
patients whose pupils react more slowly.
Alongside the CR-2, the CR2-Plus supports even better patient care. Its Fundus
Autofluorescence (FAF) capability allows for the early detection of age-related
macular degeneration and disorders such as diabetes and glaucoma, promoting
patient wellbeing now and in the future.
Improving patient experience
Our wireless digital radiography
(DR) devices provide benefits
for operators and patients.
When combined with portable
wireless detectors and control
software, devices can be moved
between rooms, eliminating the
need for a fixed detector in every
general radiography room.
The control software automatically
recognises devices entering these
rooms, saving valuable – and
potentially critical – time. Best of
all, the low dose DR technology
ensures patients receive significantly
reduced X-ray exposure.
Our new OCT-HS100 will be the first
product to combine Optopol’s Optical
Coherence Tomography (OCT) design
and high resolution technology with
Canon’s image quality and optical
expertise, following the acquisition of
Optopol in 2009.
The OCT-HS100 is an extremely compact
device used to examine the retina or
cornea. It includes many automatic
functions which allow ophthalmologists
to conduct fast, non-invasive and noncontact examinations. They simply
align the device with the pupil and
the advanced intelligent automatic
operation takes over, providing high
resolution, high quality scans in a
matter of seconds.
Green procurement programme
Quality award
We have audited over 75% of suppliers
in scope, based on purchasing value,
and we have approved over 80% of our
suppliers of Priority 1 items under our green
procurement programme. The scope of
the programme was extended at the end
of 2011 to include suppliers of all productrelated items and we will work with these
during 2012 to assure their compliance.
Canon Oy (Finland) was judged overall
winner of the Excellence Finland 2011
quality competition and was the only
company to receive 5 stars in
the international ‘Recognised for Excellence’
programme. Finland’s President Tarja
Halonen presented the award to
Canon Oy’s Managing Director. The judges
were impressed by the enthusiasm of
Canon Oy’s employees, the company
culture, leadership, management and
customer service, and also that all
Canon Oy’s full-service dealers are
ISO 14001 certified.
Anti-counterfeit
We continue to work with law enforcement
and customs authorities around the world
to identify and remove counterfeit goods
from sale and prevent their importation.
In EMEA in 2011, we carried out 47 raids,
received 206 customs notifications and
seized 125,323 fake items, helping
to protect our brand and reputation
and safeguard customers.
Stakeholder dialogue
Over 14,000 customers in 22 countries
completed our annual customer loyalty
survey. Once again, some 85% of those
aware of Canon’s efforts to minimise
environmental impacts were satisfied or very
satisfied with our actions, with a majority
saying this influenced their buying decisions.
Details of our employee commitment survey
results can be found in the Society section.
Ensuring compliance
Canon complies with all relevant European
Union legislation in order to do business.
Going beyond this, we have, with 16
other brands, signed an EU Voluntary
Agreement on improving the environmental
performance of imaging equipment.
Relating to products placed on the market
after 1 January 2012, this commits us to
applying the latest international standards to
the ecodesign of our product parts, including
energy and paper saving, providing
customers with information on end-of-life
options for consumables and giving advice
on responsible printing. The 17 companies
are aiming for 90% product compliance with
the standards set and their performance will
be verified by an independent inspector.
In terms of internal compliance, in 2011 we
updated employee policies covering gifts
and entertainment, and anti-bribery and
corruption, with training following in 2012.
We also developed guidance for central and
country teams around environmental benefit
claims. This is now part of the marketing and
communications sign-off process, to ensure
all claims are properly substantiated.
Additionally, Canon Europe again reported
no deficiencies from internal compliance
standards in the Canon Inc. 88-question
compliance questionnaire completed by
all entities.
Canon Europe Sustainability Report 2011-2012 9
Kyosei in action
Canon’s corporate philosophy is Kyosei, a Japanese word that means living and working together for
the common good. Since 1988 Kyosei has shaped Canon’s vision and values, the way we do business
and how we interact with stakeholders around the world. At the heart of Kyosei is our vision that all
people, regardless of race, religion or culture, can live and work together in harmony. This means taking
responsibility for the impact of our activities, respecting our customers, the communities and countries
where we operate, and our natural environment.
Customers
Shareholders
and investors
Providing superior
products and support to
our customers; developing
technologies and products
that save energy and
enrich lives
Returning profits to shareholders;
adhering to corporate governance and
disclosing information appropriately in
a timely manner
Suppliers
Ensuring fair and transparent transactions
Employees
Providing equal opportunities, respecting
diversity and supporting employees’ growth
Other
companies
Respecting intellectual
property rights
National
and local
governments
Paying taxes; complying
with laws and regulations
Local
communities
NGOs
Respecting
biodiversity;
mitigating
global
warming
10 Canon Europe Sustainability Report 2011-2012
Universities
and research
institutes
Promoting industries
to stimulate local
communities; offering
localised community
support
Conducting joint research in
pioneering technologies
www.canon-europe.com/About_Us/sustainability/
© Wilm van Passel / WWF-Canon; Atlantic walrus; Spitsbergen, Norway
WWF Statement of Support
For more than 13 years, WWF and
Canon Europe have worked in partnership
together with the shared vision of raising
awareness of climate change and
advancing conservation. At its inception,
the relationship was a pioneering one in
many respects, paving the way for a new
model of partnership; one that recognises
that a commitment to conserving our
natural environment is a commitment
over the long term, because the results we
aim for are not “quick fixes” but long term
strategic changes.
The relationship covers Europe, the Middle
East and Africa and provides in-kind and
financial assistance to WWF’s conservation
work, with a particular focus in recent
years on Arctic conservation through the
polar bear. The partnership has not only
contributed to a number of specific projects
such as the polar bear tracker, which has
allowed WWF to assess how climate change
is affecting the bear’s habitat, but has also
enabled a number of national Canon offices
to activate the partnership on local issues.
Part of Canon’s support has enabled WWF
to digitise the tens of thousands of images in
its photo library, known as the WWF-Canon
Global Photo Network. In this and other
ways, the two organisations have been able
to harness the power of image to stimulate
awareness of the fragility of our natural
environment and the many conservation
challenges the world faces.
In order to address Canon’s environmental
impact and long term sustainable business
growth, WWF continues to encourage
Canon’s work in a number of key areas
including sustainable paper procurement
as well as offering low carbon solutions
and energy efficient products.
Rankings and Recognition
Canon’s performance has been recognised in a number of different ways, including:
FT Global 500
The Climate Counts
122 (93 in 2010)
Brand Finance Global 500
62/100 (71 in 2010).
Companies scoring 50-100 points
are in the top category
Interbrand –
Japan’s Best Global Brands
93 (97 in 2011)
Barron’s Best Chief Executives
3 (3 in 2011)
Reader’s Digest
Trusted Brands 2011
Interbrand –
Best Global Green Brands
Most trusted camera brand
in Europe for 12th consecutive year
Canon Inc. Chairman & CEO
Fujio Mitarai listed for
4th consecutive year
Interbrand –
Best Global Brands
33 (33 in 2010)
28 (new ranking)
Reputation Institute
Fortune Global 500
204 (216 in 2010)
8 (ranked by consumers – 48,000 invited to
respond in 15 markets)
Nikkei Business Publications
Eco Brand Survey
14 (26 in 2010)
Das Deutsche Markenranking –
Brand performance
6 (9 in 2011)
Canon Europe Sustainability Report 2011-2012 11
Canon Europe at a glance
Headquarters in London
Created in 1957 and Amstelveen
Is represented in 116 countries
Almost 11,000 employees
More than 200 sites
in 25 countries in
EMEA have ISO
14001 accreditation
Contributed 31.3%
to Canon Inc. 2011
global sales
Global net sales
by region 2011
Employees 2009-2011
2011
Europe
31.3%
Americas
27%
Japan
19.5%
Asia &
Oceania
22.2%
10,888
2010
11,214
2009
11,343
Please recycle this report after use
Photos on pages 2, 4, 6 and 7 were taken by Canon employees from Switzerland, Belgium and Spain.
Find more information on Canon Europe and sustainability at www.canon-europe.com/About_Us/sustainability
Canon Inc.
Canon Europe Ltd
canon.com
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Uxbridge
Middlesex
UB11 1ET
United Kingdom
+44 (0)20 8588 8000
[email protected]
Canon Europe
canon-europe.com
© Canon Europa N.V., 2012