Media Kit+ - Luxury Listings NYC

Transcription

2015
Media
Kit+
Rates
LUXURY
LISTINGS NYC
HAS GREATER
DISTRIBUTION
THAN THE
NEW YORK TIMES
AND THE WALL
STREET JOURNAL
The best coverage of real estate, luxury lifestyle and
property listings for NYC buyers, sellers and renters.
Delivered to more than 105,000 doorsteps in Manhattan.
A PUBLICATION OF
LLNYC’s
Reach
Upper West Side
(60th–110th St.)
23,000 copies
Upper East Side
(60th–96th St.)
31,000 copies
Midtown West
(14th–59th St.)
12,000 copies
Midtown East
(14th–59th St.)
19,000 copies
Manhattan
Distribution
Downtown
(below 14 th St.)
10,000 copies
Luxury Listings NYC
is distributed to more
than 105,000 Manhattan
residents in over
4,300 buildings as
well as every residential
real estate brokerage
that receives
TheRealDeal.
Copies are delivered
directly to doorsteps,
with the name and
address of each
homeowner.
Financial District
10,000 copies
n Upper West Side
n Upper East Side
n Midtown
n Chelsea
n Gramercy/Flatiron
n Greenwich Village
n LES/East Village
n Soho
n Tribeca
n Financial District
Who,
What and
Where
NEIGHBORHOODS
Housing costs
Developments
Running down the numbers
Average May sale prices
Studio
1 bed
2 beds
3 beds
> 3 beds
Vander-built for a new
Average May rents
$435,269
$865,406
$2,385,175
$4,948,944
$12,578,306
$2,194
$2,736
$5,265
$9,322
$25,947
Studio
1 bed
2 beds
3 beds
> 3 beds
Source: StreetEasy
Fast facts
Roomy home, green space
and green dollar bills
5
Number of bedrooms
at Gracie Mansion, the New York City
mayoral residence
1646
1
3
2
1) A look inside the
Robert Blumenthal
Gallery
2) “Secret Space
of Dreams,” from
Wes Lang, was at
the Half Gallery.
3) “Recursion,” by
Adam Marnie, at the
Robert Blumenthal
Gallery
ESCAPE ARTISTS
Cutting-edge art finds a new, unlikely
home uptown
N
hood’s art scene transform. “There was an expression
ew York City’s gallery scene has never
in those days [a decade ago]: The only good artists
been static. In the 1980s, hip gallery
on the Upper East Side are dead artists,” Tilton told
owners set up shop in the East Village.
the Journal.
By the 1990s, the see-and-be-seen art
Another recent transplant to the neighborhood is
spaces had migrated to Soho. Today, the
Half Gallery at 43 East 78th Street. Bill Powers opened
heart of contemporary art gallery culture resides in
Half Gallery in January last year, after moving from the
Chelsea — but for how long?
Lower East Side. He too was attracted to the Upper
Recently, art collector and real estate investor
East Side’s historic architecture. With more than 300
Robert Blumenthal opened his first gallery in an ungalleries in Chelsea, “I think it has become an instilikely neighborhood, but one that could become the
tution with a pretty crowded field,”
next big thing in the world of conPowers told the Journal.
temporary art: the Upper East Side.
“The Upper East Side
And no matter where they
Known more as a place to pick
move, many Chelsea gallery ownup Old Masters paintings and lithois so unhip, it’s hip.”
ers say that they are looking for
graphs than cutting-edge mixed
—Robert Blumenthal, gallery owner
a change of scene, especially
media, the Upper East Side has been
since the High Line’s success sent
attracting the attention of art entrerents through the roof. “When it was a rusty rail line
preneurs of late, according to the Wall Street Journal.
it didn’t matter at all,” longtime Chelsea art dealer
“The Upper East Side is so unhip, it’s hip,” BlumenStefan Stux told the Journal. “But with the grand sucthal, who opened his gallery at 1045 Madison Avenue,
cess of the High Line, I realized it was going to be great
near East 79th Street, told the Journal. “Chelsea is a
for residential real estate — but the rents were going to
generation before me.”
the stratosphere.”
As prices continue to soar downtown, contemStux added that some larger Chelsea galleries
porary art galleries are citing the Upper East Side’s
own their buildings and are in less danger of being
proximity to well-heeled collectors, as well as lack of
squeezed out. “Pace, Gagosian, David Zwirner — they
competition and distinctive architecture, as draws to
can compete,” he said. “But I wouldn’t be surprised if
the area. “Chelsea got too expensive, so people moved
these guys decide ‘to hell with it, I’ll take $100 million
to the Lower East Side, and now the Lower East Side is
for the building.’ How long can these guys hold out?”
getting expensive,” Blumenthal said. “A lot of the en—Christopher Cameron
ergy is moving to the Upper East Side.”
Longtime Upper East Side resident Jack Tilton,
who has lived in a townhouse at 8 East 76th Street
for a decade, has personally witnessed the neighbor-
Year in which the land that’s now Carl Schurz Park
was purchased by a Dutch farmer named Sybout Claesen.
At the time, the site was home to farmhouses
and a ferry terminal.
T
here’s a new life ahead for Gloria Vanderbilt’s fo
townhouse at 39 East 72nd Street. A real estate
developer joined forces to buy the 27-foot-wide, 14
property for $19 million — a purchase they made fro
Partnership, which owned the building since 1995 a
townhouse. The home will be redeveloped as floorOn the market
Have breakfast at Tiff
L
ive like Holly Golightly, for real. The Lenox Hill ho
beloved Audrey Hepburn movie is on the market
at 169 East 71st Street, the building is split into two
converted for single-family use. Peter Bacanovic, a
consultant whose ties to Martha Stewart’s insider t
him in prison, was a former occupant.
$83,698
Median household income of the
Upper East Side’s 191,649 residents
Sources: New York Daily News, The Carl Schurz Park Conservancy
Pricey digs
Ritzy rentals on the Upper
East Side
PRICE
$150,000/month
ADDRESS
502 Park Avenue
TYPE/SIZE
Four bedrooms,
six baths, one half bath;
6,278 square feet across
two floors
Big deal
A gossip-worthy listing
LET THERE BE LIGHT
If floor-to-ceiling
windows aren’t sunny
enough, then the private
rooftop terrace should be.
PRICE
$105,000/month
ADDRESS
795 Fifth Avenue
TYPE/SIZE
One bedroom, one
bath; 1,100 square feet
Who reads Luxury Listings NYC?
ROOM WITH A VIEW
The master bathroom
of this apartment
inside The Pierre Hotel
features a soaking tub
that looks out to city
skyline views.
Source: StreetEasy
The penthouse at 1136 FIFTH AVENUE,
which served as as the fictional home of
“Gossip Girl” Blair Waldorf, is on the market.
In May, WARNER MUSIC GROUP CEO
STEPHEN COOPER listed his pad for
$30 MILLION. There was no filming here;
however. Only the building’s exterior appeared
during the show’s credits.
Because of its targeted distribution, 100% of Luxury Listings NYC’ readers live in Manhattan.
30 | Luxury Listings NYC | July/August 2014
That means reaching the most influential audience in the country, those who shape the trends
and drive the culture. It also means directly reaching the highly desirable demographic that is
most likely to buy or upgrade their Manhattan abode: those who already live here.
LISTINGS
Hamptons
Premier
Properties
What is Luxury Listings NYC?
Luxury Listings NYC is an oversized glossy magazine that covers high-end real estate
and home design, apartment and townhouse listings in Manhattan, luxury goods and lifestyle,
plus dedicated real estate news that lets readers know what’s going on specifically in their
neighborhood, in a way that mainstream media and shelter magazines don’t. For all of
Manhattan’s most desirable neighborhoods — the Upper East Side, Upper West Side, Midtown,
Chelsea, Gramercy, Flatiron, Greenwich Village, Soho, Tribeca and the Financial District — the magazine provides a cheat sheet on the latest trends, priciest sales and rentals, celebrity
moves and new buildings that keeps affluent readers up to date on what’s happening in
their backyards.
$23,000,000
101 Hill Street in Southampton Village
House (30,000 sf): 76 beds, 76 baths | Amenities: Swimming Pool, South Of Highway
Where is Luxury Listings NYC
distributed?
A once-in-a-lifetime opportunity to acquire The Village Latch Inn, which has operated as a hotel since 1901. The Great Gatsby-style estate, reputedly designed
by architect Stanford White, is home to a number of structures, all surrounded by lush gardens. The main hotel has 20 guest rooms and the additional 6 buildings combine for another 40 with a grand total of 60 guest rooms, plus additional quarters. Each and every room has been lovingly and tastefully decorated in
a unique and art-filled manner. Listed at Douglas Elliman by Esther Paster, 631-204-2739, [email protected].
All of Manhattan reads Luxury Listings NYC. Other than its unusually tall size, the magazine
has the most unique distribution in all of Manhattan, with delivery to more than 105,000
residents. Each copy has the name and address of the homeowner, and is delivered directly
to their doorstep. Coverage is especially heavy in the most affluent neighborhoods, in both
doormen buildings and townhouses.
DISTRIBUTION STATS:
2040 Meadow Lane in Southampton Village
n
House (7,500 sf): 6 beds, 7 baths | Amenities: Garage Parking, Swimming Pool, South Of Highway
The$24,950,000
top 100 condos and top 100 co-ops in Manhattan between 110th Street and Wall Street
n
Over 100 of the top restaurants in the city
n
Open houses
n
VIP lounges at NYC airports and in first-class cabins on select international flights
n
A-list residences, restaurants and clubs on the East End during the summer season
n
The top real estate brokerages across the city
Southampton oceanfront traditional home situated on 3.7 acres with a gunite pool, Har-Tru tennis courts and water views all around. “Whitecaps” includes 7,500 square feet of luxurious living space, boasting six bedrooms, seven bathrooms, a state of the art kitchen and private path to the beach. The
home is an original Eugene Futterman design and this is the first time that it is for sale. Listed at Douglas Elliman by Jeanine Edington, 631-287-0070,
[email protected].
Log on to www.LLNYC.Com to view more listings.
[email protected].
home is an original Eugene Futterman design and this is the first time that it is for sale. Listed at Douglas Elliman by Jeanine Edington, 631-287-0070,
cludes 7,500 square feet of luxurious living space, boasting six bedrooms, seven bathrooms, a state of the art kitchen and private path to the beach. The
Southampton oceanfront traditional home situated on 3.7 acres with a gunite pool, Har-Tru tennis courts and water views all around. “Whitecaps” inHouse (7,500 sf): 6 beds, 7 baths | Amenities: Garage Parking, Swimming Pool, South Of Highway
2040 Meadow Lane in Southampton Village
$24,950,000
July/Aug
What we
Cover
NEIGHBORHOODS
Developments
Miracle on 39th Street
Average May sale prices
Studio
1 bed
2 beds
3 beds
> 3 beds
$667,517
$1,238,508
$3,558,399
$10,777,043
$31,089,222
Number of movies to be shown at the
HBO Bryant Park Summer Film Festival
in July and August, including “Blazing Saddles,”
“The Karate Kid” and “The Shining”
2
MIDDLE MARCH
3
1) Midtown living
means Times
Square could be
your backyard.
2) The gym at The
Sheffield, a condo
located at 322
West 57th Street
Tourists beware: More families
are flocking to live in Midtown
$96
Price per person for the three-course prix fixe menu
at Aureole, 135 West 42nd Street
I
ing to Pete Culliney of CityRealty, as reported by the
n the last couple of years, toddlers, carriages and
Daily News. On the rental side, Midtown East experibabysitters have become more commonplace in
enced a slight decrease: a one-bedroom apartment
Midtown Manhattan. Working parents with their
was $3,646 in March, compared with $3,770 one year
children are increasingly moving to this frenzied
earlier. In Midtown West, however, rents soared from
neighborhood that’s best known for banks, offices
$3,877 to $4,058.
and Broadway shows.
Still, this represents a relative discount compared
The perks of Midtown living are quite a few: For
with other hip Manhattan nabes popular among young
some working parents, it’s a faster commute to the
families: A one-bedroom in Soho, for example, averworkplace, sometimes just a few blocks away; for
ages $4,974 in rent, while a simiothers, it means the possibility to
lar spread in Tribeca is $4,525.
walk their children to school and
Of course, living in Midto visit them during lunch breaks;
For some parents, living in
town means, well, living in Midfor others still it is the abundance
town — where tourists, sidewalk
of services and amenities availMidtown means less time
vendors and pedicabs are conable within a short distance.
commuting to work.
stant fixtures. But increasingly,
Ian Brandt and his wife moved
new buildings are equipped to
from Queens to Midtown after a
provide tenants all they need
fire damaged their house. They
without having to leave home: gyms, heated pools,
intended for the new neighborhood to be temporary,
indoor basketball courts and pet spas. Another plus,
but the family — which includes two kids, ages 10
families say, is the plethora of staff in these new
months and seven — is now hesitant to leave. If before
buildings; doormen, lobby attendants and concierges
they were “Queens snobs,” they now appreciate what
add an extra layer of security.
Manhattan has to offer: “It’s nice to be able to walk
But ultimately, it may be the real estate truism —
out of your apartment and do what you’ve gotta do,”
location, location, location — that sums up Midtown’s
Brandt told the Daily News.
appeal. Local resident James Healy, who operates a
As families have started to settle in Midtown, the
Ben & Jerry’s shop at Rockefeller Center, says he ofprices of apartments in the area have increased, even
ten checks in on his teenage daughter when he has a
though other factors may also be contributing to the
free moment. And living in Midtown has been a boon
rise. A two-bedroom co-op apartment in Midtown
to her social life, too: “We tend to always be the meethad a median price of $988,000 in the first quarter of
ing place because everyone can get to us,” he said. 2013, while it exceeded $1 million in the same period
— Lucia De Stefani
for 2014. For condos, the median price went up from
$1.4 million in 2013 to $1.66 million this year, accord-
PRICE
$250,000/month
them that they are most interested in. Each neighborhood section includes information on the priciest
apartment sales, new condo buildings rising, the
most expensive units on the market, celeb purchases,
restaurant and store openings, neighborhood news that
impacts real estate and more.
Premier Property
Listings
Luxury Listings NYC was created as a way to
showcase the most expensive and unique properties
on the market in Manhattan. In addition to advertisements, many notable sales and rental properties are
highlighted by Luxury Listings NYC each month in the
magazine’s listings section, giving them exposure to a
vast audience. Properties also gain a wide presence at
LLNYC.com.
he rack of Citi Bikes in front of the Plaza Hotel isn’t going anywhere,
whether the Plaza likes it or not. The Plaza’s attorney argued that the
blue-colored station full of Citibank ads created an eyesore. But, in late
spring, a Manhattan judge threw out a challenge to the block-long docking
station, ruling that the Department of Transportation did a thorough review
of the site before making the installation. Moreover, the judge ruled, the
station does not interfere with the neighborhood’s nearby landmarks.
ADDRESS
455 Madison Avenue
TYPE/SIZE
Three bedrooms, five
baths; 5,000 square
feet across three floors
AIM HIGH
This penthouse inside
the New York Palace
Hotel has a terrace
on the rooftop and a
refrigerated champagne room.
PRICE
$30,000/month
ADDRESS
66 West 45th Street
TYPE/SIZE
Four bedrooms, four
baths
OPEN SESAME
Each room in this hotel/
condo pad — with amenities like housekeeping services — has large
windows with open
views of the city.
Coming soon
Sony up
F
ollowing its $1.1
billion purchase at
auction last year, the
Sony Building at 550
Madison Avenue will be
taking a new direction.
The property will house
96 condominiums,
according to plans filed
to convert a portion of
the 37-story building.
Only Sony and AT&T
have been tenants
here, and Sony still
leases offices inside.
Construction could be
a year or two away, and
it’s not yet clear how
much the homes will
cost or where inside
they’ll be located.
Source: StreetEasy
include spreads on vacation spots, second homes, “smart” technology and more
Luxe
Life
T
Pricey digs
Ritzy rentals in Midtown
inside the homes of Manhattan’s most influential residents and A-list designers. Story packages
readers with in-depth news about the blocks around
Nabe news
The bike stays in the picture
Sources: Bryant Park, DNAinfo, Aureole
lifestyles and the latest must-have products. In each issue of Luxury Listings NYC we offer a peek
Luxury Listings NYC’s neighborhood sections provide
ermanent
affordable housing
is coming to Murray
Hill. There will be a
total of 20 affordable
apartments — studios,
one-bedrooms and
two-bedrooms — at
200 and 210 East
39th Street. Their
sizes will span 600 to
900 square feet and
the rents are not yet
available. In sum, the
property will have 91
units total, a gym and
rooftop space. It’s
slated to open in 2015.
Approximate length, in feet, of the column
underneath the statue of Christopher Columbus
in Columbus Circle
offer a unique mix of real estate trends, stories on high-end home design, in-depth looks at luxury
Manhattan
Neighborhoods
P
70
1
buyers and sellers need to know.
$2,987
$4,151
$7,500
$34,652
N/A
Fast facts
The editorial backbone of the magazine, the main features at the front of Luxury Listings NYC
up-to-date on what their homes are worth and what
Studio
1 bed
2 beds
3 beds
> 3 beds
Summer flicks, a high pedestal
and upscale eats
7
Stories + News
calendar). In addition, market roundups keep readers
Average May rents
Source: StreetEasy
3) The Sheffield’s
appealing pool
(see the “Sneak Peek” section for a full editorial
MIDTOWN
Housing costs
Running down the numbers
1
HANG ON
The foliage in the park may be
dormant—but if you had this playful,
sculptural coat tree from Fritz Hansen,
you’re guaranteed to have a colorful
“bloom” in your life. Designed by
Danish designer Sidse Werner, this
highly functional object—consisting of
eight bent steel tubes with rounded
knobs—is made to hold the maximum
amount of winter gear, without
sacrificing a stitch of style.
$1,163; www.fritzhansen.com
2
VILLA
WITH A VIEW
Does the whole family love to
ski? Hope to get the old college
crew together for a winter
vacation? Check out the Teton
View Villa at Spring Creek Ranch
in Jackson Hole, Wyo., newly
available to vacationers. Kick
back in style après-ski in this
super-modern home—no logs
and horseshoes here—that’s
been featured in Architectural
Digest. The five-bedroom
retreat—made of concrete, glass
and wood—accommodates 10
guests. $6,000 per night (seven night
minimum stay);
www.springcreekranch.com
3
SUNSHINE
DAYDREAM
Need a healthy does of vitamin
D right about now? Head down
to the Caribbean and check into
the stylish Gansevoort Playa
Imbert, located on the Dominican
Republic’s lush north coast. The
just-opened resort boasts 48
suites—one- and two-bedroom
lofts, three-bedroom apartments
and four-bedroom penthouses.
Amenities include “a dramatic,
three-tiered cascading infinity
pool,” a spa with a “Hammamstyle” sauna and a crescentshaped beach. From $595 per night;
www.gansevoorthotelgroup.com
4
WATCH OUT
This limited-edition timepiece, with
its insides exposed, more resembles a futuristic jet engine than
a wristwatch. But it’s inspired by
something far more delicate: Art
Deco stained glass. Designed by
luxury Swiss watchmaker Hublot,
the Classic Fusion Tourbillon Vitrail
consists of 251 components—19 of
which are jewels—perfect
for the engineer or the aesthete
in your life. The black alligator
strap is just gravy. Available at
Hublot at 695 Madison Avenue.
From $103,000; www.hublot.com
5
CUDDLE BUDDY
Baby, it’s cold outside. Stay home
and get cozy with Restoration
Hardware’s super-soft 555-Gram
Cashmere Throw. Available in 12
colors, it’s like your favorite
July/August 2014 | Luxury Listings NYC | 35
$575,000
Average household
income
71%
Own their own
residence
42
Average age
40%
Have graduate
degrees
82%
Have college
degrees
57%
Female readership
43%
Male readership
Source: 2014 Subscriber Study
Bad-boy artist Domingo Zapata creates edgy
work in a traditional Gramercy Park setting
Some works from
the artist’s Polo
series, flanked by
suits of armor
Zapata’s studio
is on the home’s
parlor level. Floorto-ceiling windows
flood the room
with light and
overlook exclusive
Gramercy Park.
88%C
PHOTOGRAPHED BY STUDIO SCRIVO
BY ZACHARY KUSSIN
lose your eyes and envision
the general scene in the hit
TV series “Downton Abbey.”
There’s a palatial estate that
houses stunning works of
art. There’s a butler and a
kitchen full of treats. Outside, there’s green
space. Now imagine how this would translate to 21st-century New York City with a hip
resident, and the result is the Gramercy Park
home of artist Domingo Zapata.
Here, a friendly butler — who this day is
dressed in a pink Polo shirt, indigo jeans
and black dress shoes — leads a visitor
through this triplex portion of a 19th-century townhouse, whose cream-toned interior boasts standing Medieval suits of armor
and patterned Louis XIV wall paneling, as
well as Zapata’s own large-scale and brightly
colored paintings. Instead of tea, the butler offers milkshakes from Shake Shack, of
which there were two shelves full in the refrigerator from a charity auction held here
the night before. The juxtapositions of old
and new, formal and fun, bright and subdued are not only on display throughout the
8,600-square-foot triplex, but also embody
the artist himself.
“It’s my head, it’s my mind,” said Zapata,
39, gesticulating with purple paint-stained
hands, of these myriad contrasts. He’s wearing a crisp, black buttoned-down shirt that
shows off his tattooed arms, one of which
sports an oversized watch. “If you could
make a hole in my brain and look at it, you
would see this.”
Not surprisingly, Zapata’s artwork, on
display throughout the spacious digs, gives
Spent more than
$20,000+ on home
improvements/
decorating this year
the biggest glimpse into his antithetical
mind. On one end of his second-floor dining room hang his renditions of the iconic
Mona Lisa portrait: One is wearing a gold
crown, another has an X for a mouth and
another bears the oxidized headpiece of the
Statue of Liberty. Across the room, standing
by the windows that overlook the garden,
are two mounted chaquetillas — traditional
jackets worn by bullfighters in Zapata’s native Spain — that are covered in layers of
colorful paint. The wall next to the home’s
sweeping staircase exhibits a large-scale crucifixion of Jesus Christ, with pops of pink,
yellow and gold, and a painted “Do you believe?” on its right-hand side.
There’s yet another contrast present
inside the space on this cloudy day: a palpable silence in a home that is best known
for buzzing with company. Every week or
two, the gregarious Zapata welcomes actors,
writers, musicians and artists into his rental
home for a salon-style dinner discussion on
what’s happening in the arts. Such guests
have included Salman Rushdie, Ron Burkle
and Lindsay Lohan — the latter of whom Zapata denied romancing in early May.
Zapata said the process of hosting these
gatherings is “organic.” Though he has help
with the pre-party cleaning and food preparations, he insists they’re generally spur-ofthe-moment, casual hangouts with intellectual types. “I always like to hang out with
creative people,” Zapata said. “I always said
I am a painter and what I like to do is make
the world a little more beautiful, and let all
these other people who know so much mor
about other things make it a better place.”
Of course, not every gathering Zapat
hosts is intimate — sometimes he throws bi
bashes, and sometimes he hosts fundraiser
Last fall, for example, the painter held a fund
raiser for Mayor Bill de Blasio’s campaign
guests included “Million Dollar Listin
New York” star Ryan Serhant and hotelie
Vikram Chatwal. “He said I redefined th
[phrase] ‘studio apartment,’” said Zapata o
the mayor, who, having admitted to hous
envy, was punning on Zapata’s capaciou
live/work digs.
Zapata’s work area is a spacious room
on the second floor, the parlor level, whic
also contains the dining room. Visible from
Contents
VOLUME No. 03
ISSUE No. 01
89%
JANUA
FEBRU
Own 3+ watches
68%
Spent over $5,000
on a watch this year
84%
LOFTY GOALS P28
It’s the rag-to-riches tale of the century: A look
at how downtown lofts evolved from makeshift
artists’ camps to the most coveted real estate in
Manhattan today.
Took at least 3 trips
or vacations this year
93%
Used a financial/
wealth adviser
this year
92%
Went to a spa or
exercised in the last
3 months
Cover photo: StUDIo SCrIvo
Our
Reader
Stats
Th
42
Str
$1
NEWS CORN
MANHATTAN
MARKET ROU
From possible
increases to t
buyer bonanz
expect in the y
NYC’s
Premier
Properties
THE BACK P
LISTINGS P61–81
COVER PARTY
LLNYC feted N
reporter Georg
our Septembe
A round-up of some
of the most exclusive
homes in the city.
P24
UPPER EAST SIDE
P34
Will new condos transform the
area around Bloomie’s into the
new gateway to the UES?
SUPER
SANDYS
At home with artist Edwina Sandys,
who lives and works in an expansive,
6,500-square-foot loft in Soho.
UPPER WEST SIDE P36
TRIBECA
P38
LES/EAST V
P40
P44
How the brunch party at Bagatelle exemplifies Manhattan’s
Sunday afternoon scene
P5
60 White Stree
where everythi
sustainable
Another new restaurant will
open in trendy NoMad — and
this time, it’s kosher
CHELSEA
P52
Upscale, high-t
boutiques brin
element to Soh
The Rockefellers close their
longtime family office at 30
Rockefeller Center
GRAMERCY
Billionaire Barr
$130 million in
will float on the
SOHO
2,000 rental units are coming
to Lincoln Square, many with
high-end amenities
MIDTOWN
GREENWICH
There are more
galleries in the
big names (and
P12 Luxe life From glamorous getaways to luxury
timepieces, LLNYC’s list of
winter must-haves.
6 Luxury Listings NYC January/February 2015
P16 A writer returns After
30 years abroad, novelist
Douglas Kennedy reclaims
his Manhattan roots.
P20 Stuff and nonsense
Organizers’ top tips on how
to declutter your apartment
and start 2015 fresh.
FIDI
P58
A wave of hotel
open, from pos
to tried-and-tru
Sneak Peek
2015
JANUARY/FEBRUARY:
Premier
Premier
Properties
NEW YEAR,
FRESH START
Properties
LISTINGS
Artwork Deadline:
NYC’s January 3, 2015
NYC’s
Organizing upscale apartments, making the best of 2015,
what to expect in the real estate market in the year ahead
SPECIAL REPORT:
LOFTS
A look at the most urban of luxury spaces
MARCH/APRIL:
$10,450,000
d, Spa Services, Fitness Room | Common Charges: $2,581 | RE Taxes: $2,671
Artwork Deadline: February 26, 2015
111 Mercer Street, PH in Soho
$12,000,000
Condo (3,539 sf): 3 beds, 3.5 baths | Amenities: Elevator, Terrace, Loft | Common Charges: $3,707 | RE Taxes: $5,685
Plaza Residences offers a rare opportunity to own a true piece of New York history. This 1,994 square foot
ngbone floors and spectacular tree top views from every room. Listed at Douglas Elliman by Lisa Simonsen,
SECOND HOMES
Perfectly capturing the essence of its uber-chic Soho location, this penthouse triplex with ceilings reaching over 10 feet offers a spectacular living space and more than 1,600 square feet of private terraces. A discreet virtual doorman ensures privacy, and with key-card access to all of the
light-filled floors, the elevator opens to a beautifully sculptural entryway with a floating staircase. Listed at CORE by Emily Beare, 212-726-0786,
[email protected].
Hamptons preview, East End alternatives, second homes
around the world, golf and spa properties and more
SPECIAL REPORT:
WEALTH MANAGEMENT
How planning, taxes and real estate affect your financial
picture and more
MAY/JUNE:
$10,500,000
oom, Rooftop Deck, Common Storage Room | Common Charges: $3,863 | RE Taxes: $3,309
of downtown's finest addresses! This sophisticated and dramatic approximately 4,200 square foot sunusly designed by Elle Decor Top 25 designer De La Torre Design Studio. A dramatic living and entertaining
s highlighted by stately columns, dark wood floors, a wood burning fireplace and a sleek state-of-the-art
with new Calcutta marble countertops, new Viking stove, Subzero wine refrigerator and ice maker. Adjacent
brary with lacquered millwork by AD100 architect Cooper Robertson Partners. Listed at the Modlin Group
ngroup.com.
Artwork Deadline:
April 27, 2015
$12,385,000
This spectacular 3,418 square foot full-floor condominium floats above the
West Village with protected 360 degree views including the Freedom Tower
and Empire State Building. Two private elevators open directly into the home.
Listed at Corcoran by Robby Browne, 212-893-1728, [email protected].
An unprecedented opportunity now exists to combine an entire floor into one
of Manhattan’s great loft apartments. Listed at Corcoran by Jon Capobianco,
212-605-9263, [email protected].
VACATIONS AND TRAVEL
Great escapes within an easy drive from NYC, summer travel,
luxury cars, top hotels, best bets for summer fun
oom, Rooftop Deck, Common Storage Room | Common Charges: $3,863 | RE Taxes: $3,309
$10,500,000
$12,500,000
Condo: 10 rooms, 4 beds, 6 baths | Amenities: Courtyard, Garden, Fitness Room
Common Charges: $8,925 | RE Taxes: $2,329
ngroup.com.
brary with lacquered millwork by AD100 architect Cooper Robertson Partners. Listed at the Modlin Group
with new Calcutta marble countertops, new Viking stove, Subzero wine refrigerator and ice maker. Adjacent
s highlighted by stately columns, dark wood floors, a wood burning fireplace and a sleek state-of-the-art
usly designed by Elle Decor Top 25 designer De La Torre Design Studio. A dramatic living and entertaining
of downtown's finest addresses! This sophisticated and dramatic approximately 4,200 square foot sun-
165 Charles Street, 2 in the West Village
147 Waverly Place, 8 in Greenwich Village
Condo: 8 rooms, 4 beds, 3.5 baths | Amenities: Rooftop Deck, Private Storage
SPECIAL REPORT:
TECHNOLOGY AND ELECTRONICS
Listed at Corcoran by Robby Browne, 212-893-1728, [email protected].
and Empire State Building. Two private elevators open directly into the home.
West Village with protected 360 degree views including the Freedom Tower
This spectacular 3,418 square foot full-floor condominium floats above the
212-605-9263, [email protected].
of Manhattan’s great loft apartments. Listed at Corcoran by Jon Capobianco,
An unprecedented opportunity now exists to combine an entire floor into one
Condo: 8 rooms, 4 beds, 3.5 baths | Amenities: Rooftop Deck, Private Storage
Condo: 10 rooms, 4 beds, 6 baths | Amenities: Courtyard, Garden, Fitness Room
The latest gadgets for setting up a “smart home,” high-end
entertainment systems, tech trends and more
147 Waverly Place, 8 in Greenwich Village
$12,385,000
165 Charles Street, 2 in the West Village
$12,500,000
LUXE LIVING
Continued from pg 9
$185M
61 FIFTH AVENUE
Head to Greenwich Village to check out this
triplex condo penthouse, which came online
in April for $29.995 million. Elliman’s Fredrik
Eklund and John Gomes have this listing,
which measures 5,924 square feet of interior
living space and an additional 1,901 square
feet of outdoor roof terrace space with a
kitchenette and a gas grill. Inside, there are
19-foot ceilings.
Mo money,
mo penthouse
$29.995
MILLION
Today’s top-flight homes are larger, pricier
and more plentiful than ever before
JULY/AUGUST:
$28.5MILLION
Artwork Deadline: June 28, 2015
T
BY ZACHARY KUSSIN
here’s a $50 million penthouse with its own 61-foot
pool; a $25 million penthouse with three terraces;
a $24 million combination
penthouse that offers three
floors of living space. Then there’s the
$118.5 million three-penthouse combination in Battery Park City that’s currently the
priciest listing in Manhattan.
These kinds of listings used to make eyes
pop and jaws drop. Now, however, while no
one’s denying these are seriously luxe pads
with seriously steep price tags, such deluxe
penthouses are almost — almost — becoming commonplace. A total of 823 homes
whose listings included the word “penthouse” hit the market in the first 29 weeks
of 2014, according to data from website
StreetEasy. That’s up from 800 penthouse
listings during the same period in 2013.
And not only are more penthouses hitting the market, they’re also pricier and
bigger than ever before. So far this year,
the median asking price is $3.975 million
— that’s a whopping $1 million jump from
the median price recorded last year. And
their median measurement this year is
2,407 square feet, up from the median size
of 2,001 square feet last year.
With so many ultra-pricey, oversized
pads hitting the market, is 2014 fast becoming the year of the penthouse? Michelle
Griffith, an agent at Trump International
Realty (who has two penthouses, one nearly
$25 million and the other $35 million, on
the market at 502 Park Avenue), says that it
is. “New development is in full swing and
the luxury market is seeing spectacular
penthouses being marketed in Manhattan,”
she told Luxury Listings NYC. Though list-
ed in 2013, her penthouses are currently
seeing “through-the-roof” activity from interested buyers, she said.
What’s driving the penthouse bonanza? In a general sense, luxury housing —
which, of course, includes penthouses —
has rebounded and proliferated since the
market crash, or “become vogue again,”
in the words of Vickey Barron, a broker at
Douglas Elliman. Barron is handling sales
at the luxe Walker Tower at 212 West 18th
Street, where the $50.9 million sale of a
penthouse broke a downtown sale record
early this year.
“Luxury service and status is of interest to a lot of people,” she said. “There are
some deep pockets and everyone wants the
best piece.”
But in this famously nonconformist city,
the “best piece” usually translates to something one-of-a-kind. “What’s driving the
market right now at the high end is unique
space,” said appraiser Jonathan Miller.
“People want something that’s different, especially at these high price points.”
This comes as a transition in the city’s
luxury housing market. In the 1980s and
1990s, according to Miller, a “penthouse”
generally meant that the home was located at the top of a building and that it had
modest outdoor space. Layout-wise, these
homes were simply continuations of all the
comparatively more humble apartments
below them; builders tried to charge more
for them and the market resisted the push,
he said.
Now, “the one defining characteristic is
that there is not another unit very similar to
it in the same building,” Miller said. (Think
incomparable views and amenities.) “You’re
creating a unique asset among the building
OUTDOOR LIVING AND
ENTERTAINING
This Thomas Juul-Hansen-designed condo
penthouse home packs quite the punch.
On the market since May for $28.5 million,
this duplex measures 6,700 square feet and
comes with five bedrooms, four bathrooms
and two half bathrooms. The living room,
which features a fireplace, leads out to a
3,100-square-foot terrace with a 33-foot
pool. The master suite has marble slab flooring in its bathroom, plus double rain shower
heads with a steam shower. Leave lighting
and window shades to smart-home technology, which controls them. Elliman’s Raphael
De Niro has this listing.
17 EAST 12TH STREET
$25MILLION
Artwork Deadline: August 27, 2015
400 EAST 67TH STREET
$21MILLION
$50MILLION
The best buildings, neighborhoods, furniture and
accessories for raising kids in the Big Apple
SEPTEMBER/OCTOBER:
Renderings by Methanoia, Courtesy of Foster + Partners
27 WOOSTER STREET
that is unique to begin with. It’s a subset of
a small subset.”
It’s also a collector’s item that comes
with a big premium, said Urban Compass
President Leonard Steinberg. “There’s
something unique and special about it,” he
explains, comparing a singular penthouse
to a priceless painting. “It can’t be replicated easily.”
Steinberg has the co-exclusive listing
for Jon Bon Jovi’s 158 Mercer Street duplex
penthouse, which returned to the market
in April for $37.5 million after a hiatus and
a broker switch. In its listing, he details
the 7,452-square-foot home’s panoramic,
protected views of the surrounding neighborhood, which add to this home’s one-ofa-kind nature. “You try to replicate those
views in Soho, it’s impossible,” he said.
The people purchasing a penthousesized slice of the pie typically come in one
of two types, according to Barron: Local
New York City buyers who have the money
and want to upgrade, and wealthy foreign
buyers, who likely won’t live in the apartments full-time. “It’s like a fly-through
penthouse,” she said.
And just like the owner can get bragging
rights by buying such a property, its builders can kvell over having this type of trophy in their portfolio. “I think 10 years ago,
they were scared to do it because it would
take 10 years to sell,” Barron said of developers, “but now the buyers are out there.”
Moreover, a penthouse can boost a
building’s standing in New York’s ultracompetitive market. “It’s a brand builder
for the whole building,” Steinberg said.
“And I think it does raise values.”
Read on for a look at some of the glitziest penthouses to hit the market this year.
Summer in the city, hosting fétes in the country, gifts,
accessories and more
SPECIAL REPORT:
FAMILY LIVING IN THE CITY
MILLION
LUXE LIVING
10 WEST STREET
Impossible to ignore is the $118.5 million
combination penthouse listing at the RitzCarlton in Battery Park City — currently
the city’s priciest, according to StreetEasy. Dubbed “the Penthouse Collection,”
these three condominium penthouse
homes being sold by broker Ryan Serhant
together hit the market in late June and
encompass the building’s top two floors.
Interior space totals a whopping 15,434
square feet and houses three kitchens, 12
bedrooms, 15 bathrooms and 360-degree
views through floor-to-ceiling windows.
Outdoor space totals a healthy 2,200
square feet spread across four terraces.
The lucky buyer here will have access
to Ritz-Carlton hotel amenities, such as
housekeeping services, valet parking and
room service.
551 WEST 21ST STREET
Here’s a quick count: two floors, three exposures, four terraces, five bedrooms (plus an
option for creating a sixth), 11-foot ceilings and a $25 million asking price. Located in a
boutique development, this 4,743-square-foot condo in Greenwich Village hit the market
in June. It has a 50-foot-wide living area with glass folding walls that open onto a terrace.
The master suite measures 1,000 square feet and has its own terrace that’s 50 feet wide.
The home has six full bathrooms (two of which are in the master) and one half bathroom.
Douglas Elliman Development Marketing’s Darren Sukenik and Karen Mansour are leading
sales at this project.
INTERIORS AND DESIGN
8 | Luxury Listings NYC | September/October 2014
The crown jewel at this Norman Foster-designed condo
building in Chelsea hit the market this spring for $50 million. The 6,265-square-foot full-floor spread, still under
construction, will come with three bedrooms and 3.5
Photogarden
credit Evan Joseph
bathrooms. The 4,000-square-foot private rooftop
willcondo
accommodate
a 61-foot
kitchens
gas square
This $21 million Lenox Hill
penthouse,
listed inpool,
July,two
packs
a totalwith
of 7,200
grills,
as wellspace.
as sitting
and diningnote
areas.
Other
sweettwo-story
feet of combined indoor and
outdoor
Of particular
is the
home’s
features
include 12-foot
whiteheating,
oak herringbone
rooftop terrace, which features
a wooden
pergolaceilings,
with built-in
a fireplace and
35-footand
dining
andInside,
a 33-foot
a television, as well as anflooring,
outdoorakitchen
lawnroom
space.
the private
penthouse spans
loggia
just off
the 1,000-square-foot
a full floor. The media room
features
a television
projector thatmaster
lowerssuite.
fromBrown
the ceiling,
Harris Stevens’
Erinlarge
Boisson
Aries and
Heather
and the great room has 12-foot
ceilings and
windows.
In sum,
the Cook
homeare
has three
handling
sales
at theofbuilding.
bedrooms and 4.5 bathrooms.
Adam
Modlin
the Modlin Group has the listing.
Continued on pg 10
Bespoke homes, working with a decorator, fine art,
how the fashionable live and more
September/October 2014 | Luxury Listings NYC | 9
sales at this project.
Douglas Elliman Development Marketing’s Darren Sukenik and Karen Mansour are leading
The home has six full bathrooms (two of which are in the master) and one half bathroom.
The master suite measures 1,000 square feet and has its own terrace that’s 50 feet wide.
in June. It has a 50-foot-wide living area with glass folding walls that open onto a terrace.
boutique development, this 4,743-square-foot condo in Greenwich Village hit the market
option for creating a sixth), 11-foot ceilings and a $25 million asking price. Located in a
Here’s a quick count: two floors, three exposures, four terraces, five bedrooms (plus an
SPECIAL REPORT:
KITCHENS AND BATHS
bedrooms and 4.5 bathrooms. Adam Modlin of the Modlin Group has the listing.
and the great room has 12-foot ceilings and large windows. In sum, the home has three
a full floor. The media room features a television projector that lowers from the ceiling,
a television, as well as an outdoor kitchen and lawn space. Inside, the penthouse spans
rooftop terrace, which features a wooden pergola with built-in heating, a fireplace and
feet of combined indoor and outdoor space. Of particular note is the home’s two-story
This $21 million Lenox Hill condo penthouse, listed in July, packs a total of 7,200 square
Photo credit Evan Joseph
A look at renovations, high-end finishes, top appliances
and how to get the most for your money
CELEB CRIBS
NOVEMBER/DECEMBER:
Artwork Deadline: October 31, 2015
HOLIDAY 2015
Coolest luxe gifts for friends and family (and their
homes), decorating for the holidays, great fireplaces/
hearths and more
SPECIAL REPORT:
FUN IN THE SUN
High-end homes in Miami, the Caribbean and beyond
$25MILLION
The artist’s
way
17 EAST 12TH STREET
400 EAST 67TH STREET
$21MILLION
Edwina Sandys on Soho, sculptures and her
famous lineage as Churchill’s granddaughter
De Niro has this listing.
ogy, which controls them. Elliman’s Raphael
and window shades to smart-home technolheads with a steam shower. Leave lighting
ing in its bathroom, plus double rain shower
pool. The master suite has marble slab floor3,100-square-foot terrace with a 33-foot
which features a fireplace, leads out to a
| PHOTOGRAPHED
BY CHRISTOPHER
BY STUDIO SCRIVO
and twoCAMERON half bathrooms.
The living room,
comes with five bedrooms, four bathrooms
thishis
duplex
measures
6,700 square
is Margaret
Thatcher
in feet and
Onthe
the bathtub,”
market since
May
$28.5 million,
said
theforartist
penthouse
packs
quite the
Edwina home
Sandys,
pointing
to punch.
one
of her
early paintings
This
Thomas
Juul-Hansen-designed
condo
seated in STREET
her sprawl27while
WOOSTER
ing Soho loft. The acrylic,
titled “Ich Lerne Deutsch,” depicts the Iron
Lady as a white figure soaking in a multicolored bubble bath with a book called “Teach
Yourself German.” It wasn’t done from life,
she reassures.
“I made this at the time Britain was going into Europe,” Sandys said of Britain’s
“plunge” into the European Union. She enjoys taking a satirical look at Westminster’s
top brass — a world with which she is very
familiar. For one, Edwina knew Thatcher, as
well as former Prime Minister John Major.
Her sculptures have been commissioned by
the United Nations and she has presented
works to both Ronald Reagan and Mikhail
Gorbachev. But unlike many other artists,
19-foot ceilings.
it wasn’t cutting social commentary that
kitchenette and a gas grill. Inside, there are
first connected Sandys with the upper echelons of politics. Instead, Sandys was born
feet of outdoor roof terrace space with a
into this: Her parents were Duncan Sandys,
living space and an additional 1,901 square
a conservative Member of Parliament and
which measures 5,924 square feet of interior
Diana Churchill, the eldest daughter of Sir
Eklund and John Gomes have this listing,
Winston and Clementine Churchill.
in April for $29.995 million. Elliman’s Fredrik
Growing up in London, she spent her
triplex condo penthouse, which came online
school holidays at Chartwell, the Churchill
Head to Greenwich Village to check out this
family estate in Kent — a place she’s im61 FIFTH AVENUE
mortalized in a cheeky lithograph called
simply “Chartwell.” The print juxtaposes
a colorless Winston Churchill seated with
a brush and a blank easel in front of his
lushly landscaped retreat, looking as if he is
going to take a stab at painting the massive
old house. The country home, depicted as
“T$28.5MILLION
MILLION
$29.995
Our
Rates
Luxury Listings NYC
158 West 29th St., 4th floor
New York, NY 10001
www.LLNYC.com
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