Confidential

COMPANY PROFILE
Daniel Osain
> confidential
Who is ASUS?
ASUS is a global technology leader in
the digital era. We focus on the
mastery of technological innovation
and design perfection. We’re very
critical of our own work when it
comes to only delivering consumers
our very best.
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ASUS become WW#1 MB maker
ASUS become WW#1 graphic card
maker
WW#1 MB/card maker and
#6 NB maker
Inspiring Innovation‧Persistent Perfection
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ASUS Worldwide
ASUS has a strong presence in over 50 countries, with offices in
Europe, Asia, Australia and New Zealand, the Americas, and
South Africa.
• >11,000 employees worldwide
• > 3,000 R&D employees
• 77 support centers worldwide
• 50 offices located throughout the globe
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12 estimated
The Business
10.1
ASUS closed 2010 on a high, with revenues
hitting US$10.1 billion. As of September
2010, the brand is estimated to be worth
US$1.285 million*.
8.21
*2010 Taiwan Brand Survey – Interbrand
** Due to Q1-Q2 worldwide economy crisis
7.66**
6.99
5.087
3.783
3.010
2.081
Revenue US$ (billions)
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An Established, but Still Growing Brand
Since 2009, ASUS has consistently posted significant year-onyear growth in terms of total consumer PC units shipped —
establishing the brand among the world’s Top 4 vendors.
Top 10 Vendors, Worldwide Total CONSUMER PC Shipments, 4Q 2010
YoY Growth (%)
2010 Q1
2010 Q2
2010 Q3
2010 Q4
HP
30.0%
16.7%
-2.7%
-7.0%
Acer
51.2%
25.2%
11.1%
-13.60%
Dell
41.7%
7.8%
3.9%
0.9%
ASUS
115.7%
80.8%
27.2%
6.8%
Source: Q4 2010 IDC
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Global Top 6 in Portable PC Shipments
In 2010, ASUS established itself in the global top 6 of total
worldwide portable PC shipments after registering significant
year-on-year growth.
Top 10 Vendors, Worldwide Total PORTABLE PC Shipments, 4Q 2010
YoY Growth (%)
2010 Q1
2010 Q2
2010 Q3
2010 Q4
115.7%
80.8%
27.2%
6.8%
HP
Acer
Dell
Toshiba
Lenovo
ASUS
Source: Q4 2010 IDC
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Inspiring Innovation‧Persistent Perfection
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INSPIRING INNOVATION • PERSISTENT PERFECTION
Inspiring Innovation • Persistent Perfection (IIPP) is the ASUS
brand promise. It symbolizes our commitment to making life
better through innovation, and the belief that life-changing
shifts can only be achieved by keeping ahead of the curve and
not resting on past successes.
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The ASUS Brands
ASUS is committed to providing innovative products that deliver excellent quality,
reliability and performance that enhance the computing experience.
• Eee – Life is Eeesy
• ASUS — Sophisticated Craftsmanship and Technology
• ASUS Republic of Gamers — The Choice of Champions
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Product Portfolio
System and Handheld
L – R: Eee PC 1008P Karim Rashid Edition, A50, NX90, Eee Slate EP121
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Product Portfolio
Open Platform
1. SBW-06C1S-U9
2. RT-N56U
3. EeeTop PC ET2011
4. O!Play HD2
5. ML248H
6. ARES/2DIS/4GD5
7. Maximus IV Extreme
8. Essentio CM6550
9. EeeBox PC 1502
8
5
3
1
2
7
4
9
6
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Because Performance Matters
ASUS products received 3,398 awards and plaudits in 2010 alone = 9 awards a day.
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Because Innovation Matters
Eight ASUS products received the CES Innovation Award in 2011.
ASUS Eee Slate EP121
ROG Crosshair IV Extreme
Rampage III Extreme
VGA-ARES/2DIS/4GD5
Xonar Xense
Premium Gaming
Audio Set
WiCast EW2000
U Bamboo Series
Router RT-N66U
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Because Design Matters
ASUS products have won numerous international industrial design awards.
• 8 iF Awards 2010 (Germany)
• 6 iF China Awards 2010
• 4 Red Dot Awards 2010 (Germany)
• 1 Red Dot Communication Awards(Germany)
• 12 GMark Awards 2010 (Japan)
• 3 Most Successful DESIGN Award
• 2 Golden Pin Awards
• 3 IDSA Awards
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Because the Environment
Matters
The Green ASUS philosophy is focused
on safeguarding our planet. We believe
in adopting an eco-friendly approach
towards every aspect of our business.
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GreenASUS Milestones
First Taiwanese company to receive EPEAT Gold award (2008)
First notebook manufacturer to receive the EU flower certificate (2008)
First notebook manufacturer to receive the EPD certificate (2009)
First notebook manufacturer to receive the Carbon Footprint certificate (2009); with the
ASUS U53JC Bamboo notebook being recognized for its achievements in the areas of Eco
Design and Carbon Reduction (2010)
First of the Top 10 IT product manufacturers to receive the Japan Eco Mark
ASUS UL30A notebook and VW247H-HF monitor are recognized as The Greenest Products in
their respective categories in the 2010 Greenpeace Electronics Survey
Recognized in the 2011 Energy Star Awards for Excellence in Energy Efficient Product Design
* Halogen-free manufacturing of selected MB, NB, PDA, LCD, Eee PC and VGA products since 2009
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ASUS Vision– Inspiring Innovation
Inspiration
2003
M5
Innovation
2004
W3
2005
W1 Carbon
2006
S6 & W6
Design for best & unique experience
Perfection
2007
2008
ASUS Vision– Inspiring Innovation
Inspiration
Innovation
•
•
•
•
•
•
Perfection
1st Notebook with integrated webcam: ASUS A2H
1st Notebook with integrated TV Tuner: ASUS W1V
1st Notebook with integrated subwoofer: ASUS W1V
1st UMPC: ASUS R2H
1st Notebook with leather insertions: ASUS S6F
1st Notebook with DUAL Operating Systems
–
–
“Red Dot” award for Design (Germany)
IF award for Design
(Germany, China)
– “Good Design” award
(Japan, Taiwan)
iF Design
Award Gold
Germany
Good Design
Award
Japan
Good Design
Award
Taiwan
iF Design
Award
China
Inspiring Innovation‧Persistent Perfection
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Inspiring Innovation‧Persistent Perfection
Super Hybrid Engine (SHE)
Hybrid Computing
Super Hybrid Engine
Smart Freq-Tunning
Mobile EPU
CPU
Smart Step
Hybrid
Power 4 Gear
Graphic
Smart Switch
Dynamic control
Benefits:
 Smart power management with Super Hybrid Engine
for 35% power saving
 Intelligently optimizes both system performance &
power efficiency
Inspiring Innovation‧Persistent Perfection
SRS Premium Sound
Restores fidelity to compressed audio for an immersive
“In Concert” sound experience
Extremely broad sweet spot for maximum realism and
enjoyment
Home theater experience for mobile and headphone
users
ASUS Ice Cool Design
The Future on ICE!!!
????
27.7 OC
27.6 OC
Asus
~ It’s so Cool ~
~ Perfect Balance ~
34.2 OC
27.6 OC
Competitor
• Overheated machine cause burnt
feeling during typing!
• Big temperature gap between left &
right side Palm rest
*Running program: 3DMark 2006
*TAmbient = 25C
What’s new in 2011???
• New K53 and X54H series
• New Business B53&P53 Series
• New Multimedia N3 & N5 Series
• New Ultraportable U31 , U36, UX series
• New Gaming Series G53 & G74 Series
• New Luxury Series NX90 & Lamborghini
Inspiring Innovation‧Persistent Perfection
ASUS Confidential
K series 3nd Generation Overview
Whole new chassis with same simple yet heart-touching designs…
Comfortable Computing
Multimedia enjoyment
1) ICE Cool
Palm rest area for comfortable
1) Multi-finger touchpad
using experience
2) HDMI+LED HD Panel
2) Palm-proof technology
3) Altec Lansing Speaker
Automatic palm detection for
4) Numeric Keyboard(K53/K73)
worry-free typing.
5) DX11 & PhsyX supported
3) Larger size touchpad
(Discrete Models Only)
For comfortable typing
&multi-touch easily
Powerful Performance
Elegant ID outlook
1) True Mental on Top case
w/ brushed hairline for the premium feeling
2) Thinner 15% than K2 Series
1) Latest Intel Hunor River Platform
3) Slim & Sleek & Consistent design Thinking
2) Dedicated graphics & higher VRAM
4) Chiclet Keyboard
NV Geforce GT520M w/ 1G/512M DDR3 VRAM Support(K43/53,SJ)
NV Geforce GT540M w/ 1G/2G DDR3 VRAM Support(K43/53SV, only 1G on K73SV) 2010 Germany IF Golden Design Award
5) Seamless touchpad design
3) Longer battery life
6) 16:9 C part: symmetric contour design
NV Optimus Technology supported for greater mobility(K53/73S only)
Confidential
K93 Selling Points
Powerful performance
- Latest Intel Hunor River Platform
- Dedicated graphics & higher VRAM
NV Geforce GT540M w/ 1G/2G DDR3 VRAM
Support
- Longer battery life
NV Optimus Technology supported for greater
mobility
- Large memory size than all other K3 series:
4xDIMM, support up to 16GB
- The largest storage space you’ve ever seen
on a laptop:
1.Both 3.5”HDD SKU and 2.5”HDD SKU are
available
2.support Dual HDD, up to 1.75TB Storage
space
3.Possible Dual HDD Configuration: 2.5” *2 or
2.5”+3.5”
Elegant ID outlook
- Chiclet Keyboard
2010 Germany IF Golden Design Award
- Seamless touchpad design
- 16:9 C part: symmetric contour design
Comfortable computing
- IceCool technology
Palm rest area for comfortable using
experience
- Palm-proof technology
Automatic palm detection for worry-free typing.
- Larger size touchpad
For comfortable typing & multi-touch easily
Multi- media enjoyment
- Multi-finger touchpad
- HDMI, LED FHD (1920*1020) Panel
- Altec Lansing Speaker
- Numeric Keyboard with dedicated
set of direction key and large typing
area!!
Mobility with Longer Battery Life in K3
K3 20%
•K2 Battery Capacity
4400mAh, 49Wh, 6cell
About 4hrs of batter life (with 6cell)
Battery Life Upgrade
•K3 Battery Capacity
5200mAh, 56Wh, 6cell
About 5hrs of batter life (with 6cell)
Model
CPU
K52JC
i3-350M
K53SJ
i3-2310M
Battery
4400mAh, 49Wh,(6 cell)
5200mAh, 56Wh,(6 cell)
Power mode
Reader Mode
Reader Mode
Power4Gear
Battery Saving
4.48hrs
5.35hrs
N5 - Unique Selling Points
Video Entertainment
• High brightness Non-Glare FHD/HD+
display (optional)
• HD camera, smooth video chatting
• Video Magic SW
Audio Entertainment
• NX90 level internal stereo speakers
• External sub-woofer for better home
theater enjoyment
High Performance
• NV GT555M + 2G VRAM
• USB3.0 x2
• Instant ON
User friendly features
• Independent Multimedia Keys
• Power off USB charger
HD Camera
Glare & Non-Glare Panel options
Double Injection Bezel
(Rubber & Plastic)
Aluminum
Speaker Mesh
N55 Black ID
ASUS N series Exclusive
Subwoofer Connector
IMR- Glare Black
Bang&Olufsen
Three Fingers
Multi-touch
Touchpad
Multimedia
key
Polished
Aluminum ring
ASUS
Aluminum
Nameplate
Soft Rubber Black
Palm Rest
2x USB3.0
N series
Music Now!!!
Power off
USB Charger+
The New King of Gaming Laptops
ASUS G74Sx
ASUS G74Sx
-The New King of Gaming Laptops -
 Intel® Core™ i7 / i5 processor
 New nVidia Extreme Level Graphic -3GB RAM DDR5
 LCD support 17” FHD/ HD+/ FHD 3D ,
 DRAM support up to 16GB 1333MHz DDR3
 Dual HDD support, up to 1.5TB 7200rpm HDD with 1TB SSH option
 USB 2.0 x3 / USB 3.0 / HDMI / HD webcam
 Illuminant Gaming Keyboard / 3D display support
Extreme
Performance
10,000+
3DMark Scores
Solid State Hybrid
10,000 rpm-like SSH
True-to-Life
3D Vision
Solid Body
Keyboard
Superb
Thermal Design
15.6” HD 3D
17” FHD 3D
Solid Metallic
Backlight Keyboard
Dual Intelligent
Fan System
3DTV Play
to Connect 3D TV
Solid Hinge
Design
Easy Upgrade
3DTV
HDMI 1.4
ASUS G74Sx
Total 3D Solution
i7 CPU +
GTX 560M
3GB VRAM
Gaming Audio
Scissors Feet
Touchpad
Gaming Friendly
Keyboard
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Metallic KB
for Gamers
Dual Int.
Fan Design
Best 3D Ecosystem for PC
3D Content Creation and Editing
525+ 3D Games TODAY
3D Movies / Streaming / Photos
Seamless 3D TV connectivity
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Metallic KB
for Gamers
Dual Int.
Fan Design
EAX 5.0 True-to-life gaming audio technology
Creative EAX Advance HD 5.0 detects in-game environments and actions to
provide corresponding 3D audio, enabling up to 128 additional sound effects
with EAX support.
Corridor
Lobby
Explosion
Electronic Shot
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Metallic KB
for Gamers
THX TruStudio
3 Pre-set audio scenarios to make your Games,
Music & Movies sound way better
• Deliver optimized audio by removing unwanted artifacts and noise,
enhancing music and movies to make them sound livelier
Dual Int.
Fan Design
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Brand New
User Interface
Dual Int.
Fan Design
Best Laptop Keyboard for Gamers, Ever!
Metallic Solid
Surface
No flex
Independent
Arrow Keys
Best for sport games
New Layout
Clear & Simple
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Brand New
User Interface
Dual Int.
Fan Design
Sweet new designs for gamers
Easy Upgrade
Cover Design
Easy & Simple
Scissors Feet
Touchpad Button
Responsive & Solid
Extreme
Performance
True-to-Life
3D Video
Realistic
3D Audio
Metallic KB
for Gamers
Dual Int.
Fan Design
Dual Intelligent Fan Design for extreme performance
and best system stability
Comparing to G73Sw
GPU temperature dropped 20% (from 71℃ to 59℃)
CPU temperature dropped 8% (from 70℃ to 65℃)
Fan noise dropped 12% (from 35.7dB to 32 dB)
Style inspiration
US Navy’s Sea Shadow
- Simple & Aggressive edgy design
- Performance feeling
- Strong identity
Aircraft Carrier
The
U
U36SD 13.3” WW 1st 19mm STD CPU NB
Unique Selling Points:
1. Ultra slim 19mm system z-high with powerful
Intel standard voltage Huron River i7/ i5/ i3 CPU
and only 1.44Kg with 4 cell/ 1.66Kg with 8cell
battery.
2.All day computing: 10hr battery life (8 cell)
3.(AC part)AL-MG Alloy LCD cover & top case:
Keeps system slim, light and reliable
4. Intel 160G SSD supported
• 13.3”(16:9) HD (1366*768) LCD
• Intel® i7-2620M/i5-2520M/ i5-2410M/ i3-2310M
• Intel HM65
•NV 520M 1G V-Ram + Intel® GMA HD and NV Optimus technology
• DDR3 1333 MHz DRAM, 2 slots, up to 8 GB
• SATA HDD 320/500/640/750GB 5400 rpm; 750/500 GB 7200 rpm; Intel 160G
SSD
• Multi-touch touchpad
• 302mm Chicket keyboard
•2xUSB 2.0 , USB 3.0x1; HDMI; 5 in 1 Card- reader
• Built-in webcam 0.3M pixel
• Dimension: 328 * 238 * 19 mm
• Battery: 4cell, 44Whr, 5Hr*/ 8cell, 83Whr , 10Hr**
*Mobile mark 2007 Reader mode
Confidential
U36 Talking Points
Ultra
thin & light
• Ultra slim 19mm
• Stylish design with AL-MG Alloy
cover and silky nanometer coating
• Seamless chiclet keyboard
Uncompromised
Performance
• Super Hybrid Engine maximizes
battery life
• NVIDIA Optimus technology
Confidential
• Intel standard voltage i3/i5 CPU delivers
outstanding performance
• Excellent thermal solution brings stability
Power Button
Power4 Gear
Seamless Chicklet KB
Nanometer Coating
Finger Print
(optional)
Multi-Touchpad
Nanometer Coating
Nano Coating
Normal Coating
U31SD/U41SV Series Talking Points
• <1 inch Thin and Sleek design
• AL brushed metal finish A part ID
• 8-cell battery fits within system chassis
Uncompromised
Performance
• Super Hybrid Engine maximizes battery
life
•Latest NV GT520M(U31SD) /
GT540M(U41SV) & 1GB DDR3 VRAM with
Confidential
optimus technology
• Standard voltage Sandy Bridge i3/i5 CPU
•ASUS-exclusive CPU Overclocking technology,
OC CPU performance by up to 15%
2011 UX SERIES
UX21 UX31 SERIES
DESIGN CONCEPT
UX Series Design Features
Digital Craftsmanship
Finely crafted aluminum throughout
3 mm
17
mm
UX21
UX31
1.3
UX Series Design Features
Super Slim Profile
with unitary construction
kg
1.1
kg
83 Seamless
key Chiclit KB
1
Aluminum Alloy C Part
Champagne Hairline
Piece
16:9 Multi-Touch
Click Pad
UX Series Design Features
Luxury Interior
With Unique Keyboard & Touchpad
UX Series Design Features
Elegant Profile
And refined detailing
1
Piece
Aluminum Spun Finnish
Solid A Part
2011 UX SERIES UNIQUE SELLING POINT
The new Sandy Bridge processors have
higher CPU Base, CPU Turbo and Max
Graphics dynamic frequency specs,
delivering higher CPU and Graphics
performance.
First Notebook with New Fastest SATA III
SSD with uncompromised speed.
(Max speed Read: 500MB/S ; Write: 300 MB/S)
Super-Speed USB3.0 10 times Faster
Than USB2.0 and new charging design
can charge your mobile devices on the
go, no need to plug an adapter.
Resumes your notebook in 2 seconds and
keeps programs activating.
More than weeks standby time.
Small size mainboard makes large space
for specific polymer battery that can
reach 7 hours battery life
(UX31:7 hrs / UX21:5 hrs).
Bang & Olfsen ICE POWER create the
most clear sound quality of speakers.
USB2.0
Mini-VGA
Audio / MIC
Jack
Micro
HDMI
USB2.0
Audio / MIC
Jack
USB3.0
USB Charger+
DC-In
SD Card
Reader
Micro
HDMI
Mini
VGA
USB3.0
USB Charger+
DC-In
This presentation provides an overview of the ASUSPRO series
notebook features, all specifications are subject to change without
notice. Please check with your local product manager or supplier for
exact offers. Products/ features may not be available in all markets.
ASUS Global Marketing Planning Division Candy Yu
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Version 2.1
ASUS – Setting Benchmarks
Conquered an
extreme expedition
to the Antarctic’s
highest peak
Saving lives
through mobile
computing
Zero defects for
over 600 days in
outer space.
Performs in extreme
environments with
temperatures ranging
from -40 to +45 C
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ASUS Eco-Book - first
notebook to reach
the M.T Everest
Quality Tested at 5200 Meters!
ASUSPRO Flawless performance even on Mount Everest
ASUSPRO Series perform
flawlessly at 15 to 35
degrees Celsius below
zero
Volunteers working at 5200
metres above sea level
ASUS has been organizing an environmental campaign in China over the last four years, with volunteers going to
Mt.Everest for a cleanup effort. They’re outlined with ASUS notebooks, and on Oct 20.2010 they reached an attitude
of 5.2km. Their ASUS notebooks kept working flawlessly, despite temperatures as low as -35 ℃ and harsh shocks
from trekking the terrain. Thanks to meticulous quality and reliability. ASUS notebooks can be relied upon anywhere.
6
3
Eco-Friendly Battery
Connect Up to 3 Displays
World’s 1st notebook with ATI Eyefinity multi-display technology
World’s 1st commercial notebook with Boston Power battery
-Triples the traditional battery lifecycle (300 times x3)
- Quick charges to 90% capacity in just 90 mins*
ASUSPRO Series are subjected to Stringent Quality Tests*
Drop tested
Hinge tested
Pressure tested panels
Anti-shock hard drive
More than double the drop
height of consumer
notebook standards
Hinge test cycles that
surpass consumer
notebook standards
Panel pressure tests that
are 20 percent more than
consumer notebook
standards
with ASUS Shockshield
anti-shock cushions
*Please contact with ASUS headquarters PMs for more detailed commercial notebooks quality test figures.
Spill-proof keyboard
Repels up to 120cc of liquid*
* Only available on B53 series
Management Console
CA
Directory Services
DHCP
DNS
Introducing the new 2nd
Generation Intel ®Core™
Vpro Processor famly
Intelligent management
ASUSPRO B53S and B43S series powered by the 2nd generation Intel® Core™ vPro™ processor family take intelligent
client computing to the next level—maximizing hardware-assisted security, simplifying PC management, and providing
more responsive, adaptive performance.
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TPM & Fingerprint login
Trace stolen notebookj
Smart card support
The worry-free security solution
ASUSPRO B series notebooks are designed to protect and keep confidential data safe. Smart card access, finger-print readers
and the optional TPM ensure that only authorized users have access to important files. In the event of a theft, Intel® Anti-Theft
technology with Computrace® LoJack® for Laptops can help recover the notebook; while ASUS Secure Delete lets the user
delete all confidential data.
*All specifications are subject to change without notice. Please check with your supplier for exact offers. Products/features may not be available in all markets.
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Data protection through hardware design
The Trusted Platform Module (TPM) is a security device that holds computer-generated encryption keys. It is a hardware-based
solution that prevents attacks by hackers looking to capture passwords and encryption keys to gain access to sensitive data. The
TPM allows users to run applications securely, making online transactions and communications safer.
All specifications are subject to change without notice. Please check with your supplier for exact offers. Products/features may not be available in all markets.
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Kensington® Lock Port
LAN
Port
USB Port (2.0)
Display HDM Seria Parall PS/2
Power (DC) Inp
(DVI-D) I Port l Port el Port Port
Microphone
Output
USB Port (2.0) Input Jack
Headphone Output Jack
ASUS Power Station II - Uncompromised, expansive connectivity
The detachable docking station allows for the quick connection of peripherals, communication devices, and power cables.
All specifications are subject to change without notice. Please check with your supplier for exact offers. Products/features may not be available in all markets.
68
The Boston Power battery options are:
B53 series 3cell4400/4cell4400
B43 series 3cell4400 only
P
ASUS ShockShild-- Anti-Shock/”Air bag” of Hard Drive
Confidential data stays safe and secure with ASUS ShockShield
Anti-shock cushions alleviate the risk of the hard drive being damaged during transport—ensuring
data stays secure and safe.
ASUS commercial notebook adopt real metal
bracket to build a concrete structure to
enhance to storage protection .
ASUS simplified BIOS Interface
controlled by keyboard
controlled by mouse or keyboard
ASUS ShockShield --“Air bag” of Hard
Data Security
Traditional BIOS Interface
ASUS commercial notebook phase in pressure- Drive
absorb cushion like “air bag” of shoes to
minimize the shock or drop damage of your hard
drive.
Intuitive BIOS user interface
ASUS has developed an intuitive BIOS interface with touchpad and mouse controls
*All specifications are subject to change without notice. Please check with your supplier for exact offers. Products/features may not be available in all markets.
ASUSPRO Series are subjected to Stringent Quality Tests*
Drop tested
Hinge tested
Pressure tested panels
Anti-shock hard drive
More than double the drop
height of consumer
notebook standards
Hinge test cycles that
surpass consumer
notebook standards
Panel pressure tests that
are 20 percent more than
consumer notebook
standards
with ASUS Shockshield
anti-shock cushions
*Please contact with ASUS headquarters PMs for more detailed commercial notebooks quality test figures.
Spill-proof keyboard
Repels up to 120cc of liquid*
* Only available on B53 series
NX90 Home Entertainment
Notebook
Breaking Silence
A Duet of Style and Sonority
NX90’s design
It’s a masterpiece co-operate between ASUS and famous audio designer, David Lewis, who is
the chief designer of Bang & Olufsen.
In order to create a new perception of notebook ,we created 4 new and 4 first.
1.New Material: This is the first notebook using polished aluminum. You can see it has a very
shining cover to bring you a feeling of luxury.
2.New Shape: It’s the first notebook with speakers outside.
Not only speaker design, we also made a lot of effort to make the sound to the
best.
3. New User Interface:This is the first notebook with 2 touch pads. In order not to twist your
arms when you’re using mouse pad. We move the touch pads to the side of
keyboard that you can use easily.
4. New Audio-Visual Experience:The first notebook dedicated to faithful audio reproduction
ASUS vision – Inspiring Innovation
ASUS LAMBORGHINI
VX7
Style inspiration
ASUS-LAMBORGHINI
-
VX7
Take to the road in prestige, power and
speed inspired by Lamborghini design
Purist razor sharp form with quality-crafted
perfection
ASUS Confidential
ASUS-LAMBORGHINI
VX7
Unique Design Structure
•
Carbon fiber LCD cover design
•
Chiclet Lightening K/B
•
Mental structure
•
Soft touch palm rest
•
ASUS-LAMBORGHINI design
inspired by Lamborghini SuperVeloce
ASUS Confidential
VX7 Design Features – Back Hole Design
VX7 vent hole is similar w/ the ‘’Backup Lights’’ of Lamborghini.
The LCD cover is using the same material ‘’Carbon fiber’’ w/ the ‘’Tail Spoiler’’
of Lamborghini.
It will strengthen the image of
speedy for Vx7.
VX7
ASUS-LAMBORGHINIASUS Confidential
VX7 Selling Points
Ultra deluxe
Industrial Design
- Tail light design
- Improved Thermal exhaust
- Start engine power button -> precise
functionality
- Smooth leather-like palm-rest-> increase
comfortable touch feeling
- Aluminum trim interior-> increase robust for
protection
-Visual impact can be further increased by a
rear ‘spoiler’ and the engine(hinge) bay for the
cooling compartment
Aggressive
Performance
1.
2.
3.
4.
5.
New (Huron River) platform w/ Quad Core CPU
i7 2630QM
WW No.1 – 3G VRAM Geforce GTX560M VGA
Fastest Speed- dual SSH 10K like rmp
Biggest Capacity- Dual HDD up to 1.5TB
USB3.0 supported
• Portability
• Autonomy
• Design
• Performance
• Productivity
eeePAD
Mini-Cinema Entertainment
•NVIDIA® Tegra™2 1.0GHz Dual core CPU :Full HD
(1080p) and 5.1-channel surround sound system support
•Screen: Brilliant IPS panel with ultra-wide 178⁰ viewing
angle and 16:10 golden ratio, scratch free Corning®
Gorilla® Glass
•3D stereo with max base response (SRS premium sound)
Mobile Productivity
•Full QWERTY keyboard + Touch pad input with Polaris
Office
•All day computing, pad + dock charges and lasts up to
16 hours of battery life
•Unlimited ASUS WebStorage + 16/32GB eMMC + USB
+ Micro SD + HDMI
•Ultra thin and light (12.98mm /680g)
Trendsetting Tablet Experience
• Android Honeycomb and Adobe 10.2 Flash support*
•Rich content for online music, photos, magazine, video,
newspaper and books (MyCloud, MyNet, MyLibrary)
•Android Market and access to social networks
(Facebook, Twitter, etc…)
Mini-Cinema Entertainment
•NVIDIA® Tegra™2 1.0GHz Dual core CPU :Full HD (1080p) and 5.1-channel
surround sound system support
•Screen: Brilliant IPS panel with ultra-wide 178⁰ viewing angle and 16:10 golden
ratio, scratch free Corning® Gorilla® Glass
•3D stereo with max base response (SRS premium sound)
Mobile Productivity
•Full QWERTY keyboard + Touch pad input with Polaris Office
•All day computing, pad + dock charges and lasts up to 16 hours of battery life
•Unlimited ASUS WebStorage + 16/32GB eMMC + USB + Micro SD + HDMI
•Ultra thin and light (12.98mm /680g)
•NVIDIA® Tegra™2 1.0GHz Dual core CPU :Multitasking
Trendsetting Tablet
Experience
• Android Honeycomb and Adobe 10.2 Flash support
•Rich content for online music, photos, magazine, video, newspaper and books (MyCloud,
MyMusic, MyLibrary)
•Android Market and access to social networks (Facebook, Twitter, etc…)
IPS panel for wider viewing angles
178∘
I
P
S
V
A
IPS panel


Viewable angles up to 178 degrees
Presents excellent and vivid graphic images, produces 50% better and accurate color range in a
wide viewing angle.
Be constantly mobile without worrying about damage-
Corning® Gorilla® Glass
Bump Free
Scratch Free
Corning® Gorilla® Glass
•
•
Exceptional damage resistance to the scratches and impact damage of everyday use.
Super strong yet very thin
Enjoy multimedia home-theater entertainment
HDMI Connectivity
HDMI
• Superior, uncompressed digital video and audio quality
• Large Bandwidth up to 340 MHz (10.2 Gbps/ HDMI 1.3a)
Shooting and recording photo & video
Front 1.2MP and rear 5MP cameras
EPAD Transformer – TF101
Smooth curved edge
12.98mm slim
Lightweight 680g **
Portable docking for faster typing
Battery life is increased up to 16 hours and charged
through the docking station.
16 hours battery
life
Dual battery
• Pad + docking lasts up to 16 hours of battery life
• Charges the pad’s battery when you connect to the docking station
• Also includes slim profile power adapter can charge the Transformer and any USB-powered device simultaneously
Be productive with keyboard and office software combination
Polaris•
® Office
PowerPoint
Superior Performance
- Fast loading speed
- Immediate reaction
speed
Word
High-quality Rendering
- High rendering quality
- Retention & Compatibility
with original data
Excel
Rich Function
- Advanced document & article
editing
- Support Useful functions to
control document
Pearl White
Metallic Brown
eeePC
10’’ series
Stylish and Ergonomic Design
• Streamlined aerodynamic lines
• light-weight superb mobility design
• 10.1” LED-backlit LCD monitor for
comfortable viewing
• Ergonomicaly designed chiclet
keyboard
• Large touchpad with palm rejection
function
Impressive connectivity, easy
communication
• Built-in high quality camera for video
conferencing
• WiFi 802.11b/g/n(2), & Bluetooth V2.1(2)
brings rich network and wireless
connectivity
• Exciting multimedia enjoyment: 0.3M
camera
• USB3.0 (1015BX, 1015PW), HDMI
(1015BX)
All Day Computing
• Up to 10 hours battery life
• SHE – ASUS unique power
configuration technology: SHE tailors
the appropriate power requirements
for the task at hand to ensure
maximum efficiency.
Useful Software
• F9 – one key recovery
• Eee Docking – Cloud ComputingIntuitive shortcuts for easy access to
digital content, services, and useful
software.
• ASUS SHE
• Windows 7 Starter
X101
Designed to Keep You on the Move
• X101 is an Ultra thin & light eeePC, design 17.6 mm thickness and weighting 900g
• Smaller and lighter dimensions is easily portable and hence can be moved one place
to the other, experience excellent Mobility.
Extreme slim &
excellent mobility
Social Networking
Companion
Cloud Computing
Service
Fast Connectivity &
Unique Tech
1015BX
• Superior HD Capabilities/GFX Performance
• Latest AMD Brazos platform: superior
performance
• Excellent Gfx performance: ATI Radeon HD
6250 Gfx
• Enjoy Full HD 1080p video playback on a
HDTV with its HDMI output
• Bluetooth V3.0(1) for rich network and wireless
connectivity
• USB 3.0
1008P
Karim Rashid, USA
Concept
Product
12’’ series
Stylish and Ergonomic Design
• Evolutional seashell design
• 12.1” LED-backlit LCD monitor for
comfortable viewing
• Seamless chiclet keyboard
• Large size touchpad with palm
rejection function
• Eco-friendly hardware & packing
design
Impressive connectivity, easy
communication
• Super speed USB 3.0
• Charging without power on
• Rich network connectivity by WIFI
802.11n support
• Bluetooth 3.0 + HS
• Perfect SD card compatibility
Multimedia enjoyment
• Strongest netbook performance
• 1366 x 768 HD Display for gorgeous
visual enjoyment
• Connect to HDTV for full HD 1080p
video enjoyment via HDMI
• Super Hybrid Engine: ASUS’ unique
power configuration technology
Useful Software
• F9 – one key recovery
• Eee Docking – Cloud ComputingIntuitive shortcuts for easy access to
digital content, services, and useful
software.
• ASUS SHE
• Windows 7 Starter
1215BX
• The Perfect HD-panel (real colors and HD/comfortable resolution)
• New generation Dual-Core AMD APUs w/embedded discrete-level graphics
• Real multitasking and working w/HD content
• Complete set of interfaces, including HDMI & 3x USB (1x optionally USB3.0):
opt. USB Charge+
1215N
• Impressive next-generation NVIDIA ION for amazing graphic capability
• Longer Battery Life under great multimedia and graphic performance via
NVIDIA® OPTIMUS
VX6
• Co-branding with Lamborghini
• Inspired by the Lamborghini Murcielago LP640 roadster, epitomizing elegance
and power fused in perfect harmony
• Audio by Bang & Olufsen ICEpower
Thank you!