National Advertising Rates

Auto Dealer Association Rates Per Inch
Daily: $39.34 (Gross) Weekend: $42.44 (Gross)
National Advertising Rates
Effective October 1, 2007
P.O. Box 490, Ocala, FL 34478
2121 S.W. 19th Avenue Road, Ocala, FL 34474
Color Rates and Data
1 Color: $578 Process Color: $895
No color minimum. Two progressive proofs must accompany photo copy. Closing
dates: Reservations and cancellations 5 days in advance; printing material 3 days
in advance. * 1 color must be a percentage of Cyan, Magenta or Yellow only. Any
mixed color is considered process color.
Phone: (352) 867-4095 • FAX: (352) 867-4053 • 1-800-622-5237
Pre-printed Inserts
Personnel
Star Banner Publisher, Allen Parsons
Advertising Director, Jeff Brown
Call Center Manager, Melody Day, (352) 867-4061
Retail Advertising (352) 867-4017
Classified Advertising (352) 732-9565
National Advertising Account Executive, Susan Cooke, (352) 867-4095
[email protected]
Representatives
• FNAN
633 N. Orange Avenue, MP #601, Orlando, FL 32801 (407) 420-6112
• FLORIDA PRESS SERVICE (National Newspaper Placement Services)
2636 Mitcham Drive, Tallahassee, FL 32308 (850) 222-6401
Commission & Cash Discount
15% commission is available to recognized advertising agencies placing national
rate advertising provided payment is received by the 15th of the month. All ads are
cash with order unless credit is already established. Accounts with balance 30 days
old or older are subject to 1.5% per month finance charge (18% APR).
National Advertising Rates
Full Run - ROP
Inches/Year
Mon. - Wed.
Thurs. - Sun.
Open
$93.61
$101.00
63
86.55
89.00
126
85.50
87.96
250
84.29
86.70
500
83.04
85.42
750
82.30
84.64
1200
80.36
82.64
1600
77.25
79.47
3200
65.74
67.63
6500
62.60
64.42
9000
60.54
62.27
12500
53.41
54.92
18000
49.01
50.40
25000
43.33
44.59
Repeat Discounts
An
advertiser
who
repeats a bulk contract
display ad within six (6)
days of original ad with
no copy change and no
size change will receive
the following discounts
from the applicable rate:
1st repeat is 25% off;
2nd thru 6th repeats
are 50% off
*excluding weekends & holidays
NEW Extended Reach with Weekly Newspapers
Target the fastest-growing areas in the greater Ocala market as well as the
culturally diverse market in East Gainesville. Delivered to prime readers
through a combination of direct mail and carrier delivery, these papers
provide high-quality local content that reflects the journalistic standards of
the Star Banner and the Gainesville Sun. Circulation available upon request.
Weekly National Rates*
Open
500”
Reporter
$20.53
$18.43
Leader
17.69
15.52
1000”
$16.30
13.42
The Press**
17.30
15.20
13.10
Guardian
13.65
11.55
9.45
Voz Latina
16.25
14.14
12.30
*A 15% agency
commission applies to
all of the herein printed
commissionable rates. **
Summerfield & Belleview
Editions.
Star Banner Inserts - Full run inserts are eligible for a $2.00 per
thousand discount. Add $4.00 per thousand for each additional 4 pages.
Tabloid Pages
< 4 Pages
up to 4 pages
up to 8 pages
up to 12 pages
Daily
$51.00
62.00
70.00
79.00
Sat. & Sun.
$53.00
64.00
71.00
80.00
Pre-print Printing Guidelines
Tabloid Insert: Overall paper size should be no larger than 11 inches by 13.75
inches. Full page or standard size inserts must be no larger than 11 inches by 12
inches (folded). Minimum insert size: 53⁄4 x 7 inches. One page inserts are 151
square inches or less when laid flat and unfolded. Maximum page size for flexi
inserts is 6 inches x 10 inches.
All preprints are inserted mechanically to insure effective coverage. To get
optimum coverage, please observe the following specifications. Metal objects
(such as keys, coins, etc.) and liquids attached to any page of preprinted sections
are NOT machine insertable and will incur additional charges. Minimum size 4page broadsheet, 8 page tabloid, 16 page quarter fold for even distribution. Inserts
under 8 page tabloid or 4 page broadsheet cannot be guaranteed 100% coverage.
However to avoid misses and duplication, all inserts under the above sizes should
be at least 8/1000 of an inch thick. We recommend the use of 7 point high bulk, 70#
exact offset or heavier paper for single sheet inserts. Neat, well-secured packaging,
as well as having ink dried before stacking, is essential to accurate distribution.
All printed inserts should have the supplement line on the front page of the
supplement to read as follows: “Advertising Supplement To The Star Banner.”
Gang listings of newspapers distributing the inserts are acceptable. Insert date on
the preprint is preferred, but not required. Confirmation of insertion upon product
inspection. Preprints that contain any type of U.S. Postal Permit Imprint or Indicia
cannot be inserted, except for business reply mail.
Shipments are to be delivered F.O.B. to The Star Banner loading platform, C/O
Receiving Manager, 2121 SW 19th Ave. Rd., Ocala, Florida 34474. Warehouse
receiving hours, 8:00 a.m. to 5:00 p.m. Monday through Friday. Receiving dock is
not open on Saturday and Sunday.
All preprints due in the warehouse ten (10) days prior to run date.
Media Combo Buys
Ocala/Gainesville Media Combo Buy - Now Available Call for rates
Ocala Star Banner & Gainesville Sun
Central Florida Golden Market Group
Ocala Star Banner • Gainesville Sun • Lakeland Ledger
With a 7 day lead time printing materials need only be sent to the Star Banner,
otherwise: Send group orders and printing material to individual newspapers. A
single bill will be issued for all combination orders from the Star Banner. Group
rate applies only when same copy, same size appears in all of the group during the
same calendar week.
Golden Market Full Run ROP - 3 Paper Combination
Rates per inch: $254.51
Contract & Copy Guidelines
Special Products
Section Fronts
In today’s competitive advertising world, it takes a great first impression for the
customer to consider your product or service. Think about the tremendous number of
views the front page of a newspaper section receives. You can help differentiate your
company with an “eye catching” section front strip ad.
• Local & State
• Sports
• Business (Inside Front)
• Features
Monday | Live & Learn
Tuesday | Mind & Body
Wednesday | Dine & Design
Thursday | Go!
Friday | Here & Now
Saturday | Faith & Values
Saturday | Big Sun Homes
Sunday | Arts & Travel
Sunday | Opinion
R.O.P. Depth Requirements
Minimum size ad is 1 inch. Ad should be as many inches deep as columns wide, but
exceptions will be considered. Ads over 19 inches deep will be billed 21 inches. Tabs
over 91⁄2 inches deep will be billed 11.5 inches.
SEEKING THE
CAREER SLAM
Roger Federer hopes
to win the only
Grand Slam
tournament that has
eluded him in his
career — the
French Open. 6C
Andy Marks
Sports Editor
867-4143
[email protected]
SATURDAY, MAY 26, 2007
STAR-BANNER
Need
to know
SECTION C
Team tennis helps area youths improve skills
BY KEVIN CARTER
any skill level who can play a match.
“As a high school coach, I love it,”
said Forest boys coach Leigh Chak. “I
want all the kids on my team to play
in the offseason.”
The area league coordinator for junior tennis also believes the USTA program that begins the first week of June
will give younger kids a chance to
build their skills. They’ll practice a
couple times during the week and play
matches against local teams of players
Special to the Star-Banner
OCALA — The best high school tennis players spent their childhood summers more focused on returning
serves than catching up on reruns.
That’s partly why area high school
coaches are banding together to offer
kids the chance to grow their game
and teens the chance to polish theirs
in team tennis this summer. The program is for kids 8 to 18 years old of
of the same age and ability level.
A schedule of matches will be followed with the results published
online at a USTA website so friends
and family can follow their favorite
players through the summer. The
team tennis program will conclude at
the end of July with a large tournament in Lakeland that gathers other
Many continues: Lots of
programs around the county. 5C
TEAM TENNIS
CONTACTS
Fort King Tennis Center
Jason Weiss
629-8453
Country Club of Ocala
John Sperling
861-1444
West Port High
Maria Hurt
286-8338
Jim Hawkins
209-3308
Lake Weir High
Leah Greenleaf
307-1782
Booker
getting
comfy with
Dolphins
MAJOR LEAGUE BASEBALL
Romero leads
by two strokes
KIAWAH ISLAND, S.C. —
Eduardo Romero took the sting
out of The Ocean Course for a
second straight day, grabbing a
two-stroke lead at the Senior PGA
Championship.
Romero, the first-round leader
after a 4-under 68 in strong wind,
shot a 70 in calmer conditions
Friday to move to 6 under.
Story on 7C
Bulk Contract Lineage Conversions
All advertising dollars spent with The Star Banner (excluding classified) will apply
toward the fulfillment of a signed bulk contract. The method used to determine
applicable lineage value will be derived by dividing the rate of the bulk contract bracket
previously committed to by the client into the dollars spent. This will provide The Star
Banner a lineage value basis to apply toward the client’s bulk contract. Discounted
rates count as discounted inches.
FSU running back
will likely become
Brown’s backup
BY TIM REYNOLDS
The Associated Press
Earnhardt Jr.
focused on race
CONCORD, N.C. — With his
sister handling all his suitors, Dale
Earnhardt Jr. was able to focus on
racing for the first time since he
became a free agent. The result was
his best qualifying effort of the
season.
Earnhardt will start fourth in
Sunday night’s Coca-Cola 600 as he
tries to snap a 37-race winless
streak. He’ll do it with an interim
crew chief — regular Tony Eury Jr.
is serving a six-race NASCAR
suspension — but plenty of
confidence that he can drive to his
first points victory at Lowe’s
Motor Speedway.
Story on 3C
CHRIS O’MEARA/THE ASSOCIATED PRESS
New York Yankees owner George Steinbrenner watches as Roger Clemens throws against the
Fort Myers Miracle in a Florida State League game last week at Legends Field in Tampa.
The Boss Speaks
Kinsman Stable’s owner talks
about the status of his Yankees
BY PAT MILTON
Scoreboard
The Associated Press
NEW YORK
ith his New York
Yankees struggling,
George Steinbrenner
says Joe Torre is safe
for now, general manager Brian
Cashman ‘‘is on a big hook’’ and
Jason Giambi ‘‘should have kept
his mouth shut.’’
In a rare interview Thursday
night from his office in Tampa, the
Boss praised Roger Clemens, Andy
Pettitte and Derek Jeter and said he
was encouraged by the Yankees’
performance this week in taking
two out of three games from AL
East-leading Boston.
Cashman, given increased duties
when he re-signed after the 2005
season, is apparently being held
largely responsible for the team’s
W
MLB
American League
Cleveland 7, Detroit 4
L.A. Angels 10, N.Y.Yankees 6
Oakland 3, Baltimore 2
Minnesota 4, Toronto 3
Seattle 10, Kansas City 2
Chicago White Sox 5, Tampa Bay 4
Boston at Texas, (n)
National League
N.Y. Mets 6, Florida 2
Pittsburgh 10, Cincinnati 4, 10 inn.
Philadelphia 8, Atlanta 3
Washington 5, St. Louis 4
Houston at Arizona (n)
Milwaukee at San Diego (n)
Colorado at San Francisco (n)
Cubs at Dodgers (n)
play.
‘‘He’s on a big hook,’’ a spirited
Steinbrenner said in a telephone
interview with The Associated
Press. ‘‘He wanted sole authority.
He got it. Now he’s got to deliver.’’
New York entered Friday 21-24
and trailed the Red Sox by 91⁄2
games.
‘‘The boss is the boss,’’ Cashman
said before Friday night’s game
against the Los Angeles Angels.
‘‘There are no surprises here. He’s
said this to me privately.’’
Cashman agreed with Steinbrenner’s assessment.
‘‘I’m on the hook. You can’t
describe it any better than that,’’
Cashman said. ‘‘It’s my job to figure it out.
‘‘So far, it’s been a long, short
season. We’ve got to fight through
this,’’ he said, adding the results at
this point are ‘‘not acceptable.’’
The Yankees, with the highest
payroll in the majors, haven’t
reached the World Series since
2003.
‘‘We hope we have turned it
around,’’ Steinbrenner said
emphatically. ‘‘We just have to get
out there and compete, compete
hard, and win.’’
Torre, Steinbrenner’s manager
since 1996, appears to be safe for
now.
‘‘We are not considering a
change,’’ said Steinbrenner, who
owns Kinsman Stable — a 850-acre
property located in Ocala..
Torre, like Steinbrenner, is displeased with the Yankees’ start.
‘‘When he says something, you
understand it’s his team and he
has the right to be unhappy,’’ Torre
said. ‘‘He’s stirred the pot here for a
lot of years, and it’s paid off.’’
Steinbrenner was less generous
toward Giambi, whose recent
Steinbrenner continues: The
Boss praises Jeter, Pettitte. 5C
General Provisions
Publisher reserves the right to adjust rates any time during the life of any contract upon
30 days notice. Upon notice, the advertiser has the option to accept the rate adjustment
or terminate the contract without penalty. Advertiser agrees to indemnify Publisher for
all expenses it may incur to enforce collection of any amount due under the agreement
and Advertiser agrees to pay reasonable attorney’s fees and court costs incurred in
such collection.
DAVIE — Shortly after Lorenzo
Booker learned he was drafted by the
Miami Dolphins, the Florida State running back became excited about learning nuances of the NFL game from
Ricky Williams.
Instead, he’ll essentially be replacing
Williams.
Not only does
Booker have the
same locker that Williams occupied in the
Dolphins’ training
complex, he’s also
likely be Ronnie
Brown’s backup in
Miami’s backfield
and fill the role many
expected Williams to Booker
__________
have before his suspension for violating the league’s drug
policy was extended until at least
September.
And Williams’ loss — all indications
are that the Dolphins will not welcome
back the former NFL rushing champion when, or if, he is reinstated by
the league — appears to be Booker’s
gain.
‘‘I’d be lying if I said that I didn’t
anticipate getting more carries
because of that,’’ Booker said Friday.
‘‘But at the same time, I was looking
forward to learning from him also.
Regardless of what the guy does on
his own time, he’s a great football
player and no one can take that from
him. ... But, obviously, I’m excited
about the opportunity to get more
touches early.’’
Brown is excited by that possibility,
too.
He wasted no time in beginning to
forge a relationship with Booker,
teaching him some of the lessons he’s
learned since he was drafted No. 2
overall by the Dolphins in 2005 — and
predicted Friday that the rookie will
make an impact for Miami right away
this season.
‘‘He’s doing a great job,’’ Brown said.
‘‘He came in and has been catching
the ball real well, is learning a lot on
the move. It’d be a lot for a lot of people, but he’s taking everything in, isn’t
making a lot of mental mistakes and is
getting better on a daily basis.’’
The 5-foot-10, 191-pound Booker
generated 3,176 yards of offense in his
four seasons at Florida State, averaging
nearly 4.8 yards per carry and 8.1
yards per reception — amid some cries
that he wasn’t used enough by the
Seminoles.
It doesn’t sound like that will be the
case in Miami, where Dolphins coach
Cam Cameron calls Booker ‘‘a changeof-pace guy,’’ meaning someone who
can run the ball, catch it, even return
it if necessary.
Booker continues: Running back
signed four-year deal with Miami. 6C
Copy Correctness and Error Allowance
The Star Banner will not be liable for any error in advertisements to a greater extent
than the cost of the space occupied by the error. In the event of a Publisher’s error
advertising goods at less than the specified price, the Publisher will furnish a letter to
the advertiser to be posted, noting the error and stating the correct price. Typographical
accuracy shall be at the risk of the advertiser on copy received for publication after
proof-copy deadline. Claims for adjustments of errors must be made no later than
three (3) days after publication date upon which said error occurred. The publisher’s
schedule of copy and proof deadlines must be observed in order to assure publication.
The Star Banner is not responsible for, and does not assume any liability for, damage
or loss of any material submitted.
Positioning
The Star Banner endeavors to grant all position requests except upon application for
guaranteed position, which may require an additional charge of 25 percent of the cost
of the advertisement. Guaranteed positions are limited (see your account executive
for details).
Acceptable Advertising
For the mutual protection of its newspaper, its advertisers, and its readers, The Star
Banner reserves the right to edit, reject or reclassify any advertisement deemed
objectionable or offensive in subject matter, phraseology or illustration. We will
not knowingly publish false, misleading, obscene or defamatory ads. Advertising
set to resemble news matter must carry the word “advertisement” at the top of the
advertisement in 10 pt. type, all caps. Standard Star Banner editorial faces shall not be
used in such advertisements. Cigarette advertising is prohibited.
Poly Bags
Advertising Content
The advertiser and advertising agency assume liability, jointly and severally, for all
content (including text representations and illustrations) of advertisements printed
and also assume responsibility for any claims arising therefrom made against The
Star Banner. The advertiser and the advertising agency agree, jointly and severally,
to indemnify and hold The Star Banner harmless from all costs, expenses (including
reasonable attorney’s fees) liabilities and damages resulting from publication of any
advertisement placed by the advertiser and the advertising agency. The advertiser and
advertising agency grant to The Star Banner the copyright in the advertisement.
*Rates are net. **Price does not include printing/production.
Printing/production rates available upon request.
Classified Advertising
Advertising in the category of help wanted, local automotive, real estate, business
opportunities, rentals and mobile homes advertising will be serviced and billed by the
Classified Advertising Department.
Front Page Advertising available as pre-printed
sticky notes on the front page of the newspaper.
10,000 minimum order.
Full Run: $56M Zoned: $61M
Comics
Call for rules/ retail rates apply. A standard broadsheet, full or half page, printed
on both sides in full color wrapped around or attached to the Sunday color comics.
Copy deadline for comics advertising products 35 days in advance of publication.
Production ready materials (disk or film), due 27 days in advance of publication. Call
for sizes, mechanical specifications and requirements. Send materials to Benita Scott,
Comics Service Manager, Treasure Chest Advertising, 3440 Browns Mill Road S.E.,
Atlanta, GA 30354.
Ocala Business Journal
Call for rules/ retail rates apply. Keep ahead of
the competition and access local business information.
The new Ocala Business Journal will help create sales
leads and networking opportunities to help grow your
business. Each issue includes: Business Calendar,
Business Movers & Shakers, After Hours Social Page,
Continuing Education Opportunities, Executive Profile,
Feature Stories, and Business Lists.
Visit ocalabusinessjournal.com for more information.
+:<36
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$1.25
REACHING MARION COUNTY & THE HEART OF FLORIDA
38
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98
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LONGTIME FLORIDA GROCERY CHAIN
DECIDES TO SCRAP BRAND, CHANGE
FOCUS AFTER 50 YEARS
MARION COUNTY CHICK-FIL-A
OPERATOR EARNS NATIONAL
RECOGNITION FROM HIS
COMPANY
DAVID COSTA’S TILE AND
GROUT CLEANING FIRM
SEES MARKET POTENTIAL IN
THE AREA
PAGE 10
Deal or no deal,
E-One property
likely to hit market
BY RICK CUNDIFF
OCALA BUSINESS JOURNAL
OCALA — Much has been made in recent
months of the fate of fire truck manufacturer
Emergency One's new $50 million plant. Regardless of whether the company stays here,
with the benefit of a $26.7 million incentive
package, or goes to greener pastures out of state,
the company will leave a significant asset when
it moves out of the current facilities.
Multiple buildings on two sites will be vacant
when E-One moves to a single new 375,000square-foot plant. Owned by E-One corporate
parent Federal Signal, those facilities could be
on the market once E-One relocates to the new
plant.
PAGE 30
PAGE 6
SEE CONSTRUCTION PAGE 16
Slowdown:
Built to last?
Special Report on the construction
industry begins inside
PARADE OF HOMES
MARION COUNTY’S
ANNUAL BUILDERS’
SHOwCASE IS SET FOR
APRIL 28-MAY 13. SEE
SPECIAL REPORT
Closing Times
Day of Publication
Monday
Tuesday
Wednesday
Thursday
Thursday GO
Friday
Saturday & Sunday
TV Week
Sunday Lifestyle
Deadline
Wednesday
Thursday
Friday
Monday
Thursday (1 wk prior)
Tuesday
Wednesday
Thursday (1 wk prior)
Monday
PAGE 23
SEE E-ONE PAGE 12
Planning has new
meaning for Baxley
BY MARIAN RIZZO
OCALA BUSINESS JOURNAL
OCALA — Dennis Baxley laughs at the
irony of a billboard that bears his picture and
the words, “Planning For the Future – It Just
Makes Sense.”
That message recently hit home when
Baxley’s longtime business partner, John Hiers,
died at the age of 73 on Feb. 6. The co-ownership of Hiers-Baxley Funeral Services transferred to the Baxleys but left them facing a sizeable estate tax next November.
“This is really a cruel joke, because I’m always
encouraging people to do advance planning for
funerals,” said Baxley.
Though Hiers and Baxley had drawn up a
succession plan, Baxley admits that he could
have done more preparation.
WORK SPACE
LEAN YEAR: Brad Benton, left, and Scott Keathley of Romeo & Sons work on the rooftop of a
home in Summerset Estates in southeast Ocala.
ERICA BROUGH/OCALA BUSINESS JOURNAL
OCALA REAL ESTATE
OFFICE HOUSES
IMPRESSIVE COLLECTION
OF SPORTS MEMORABILIA,
PICTURES
PAGE 7
SEE BAXLEY PAGE 12
38./B
EDITOR’S NOTE ............ 4
OPINIONS.................... 4
JOB FAIR....................... 8
TRANSACTIONS ......... 14
CONSTRUCTION ........ 16
PARADE OF HOMES .... 23
THE OBJ LIST ............... 20
SOCIAL HOUR ............ 26
ON THE MOVE ........... 28
CALENDAR ................. 28
Circulation
Member ABC, NAA, SCAMA, FNAME, FNCA
ABC Publisher’s Statement - April 1, 2007
Daily: 51,672 Sunday: 52,864
Daily online: 15,000 average unique visitors
..............................................
Front Page
Sticky Note Advertising
Columns
1
2
3
4
5
6
Width
1.83”
3.78”
5.74”
7.70”
9.65”
11.625”
One column depth: 21”
One Page: 126”
Double Truck: 273”
A page is 6 columns x 21”