Digital portfolio

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Digital portfolio
BEST VIEWED IN aDOBE aCROBAT rEADER
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CONTENTS
Select a project
Sriracha —
VUKA —
NOOK —
Clockwork Tech —
Sharpie Liquid Pencil —
Iron & Wine —
UNITED —
MGD —
Seven Ancient Myths —
Logo Designs —
Sriracha IMC
Big idea: spicy sabotage
This campaign made my room smell like Sriracha for at least three days.
Using real Sriracha, a delicious chili and garlic sauce, headlines were written in
conspicuous areas detailing stories of spicy sabotage.
This IMC utilizes a simple whirlpool strategy in order to not only introduce consumers
to the brand, but also to keep them in the “loop” of the campaign for as long as possible.
Success would be measured in brand awareness/site popularity, stories collected through
the site, and (of course) any noticeable increase in sales.
Art Direction | Typography | Copy Writing | Photography | Social Media
Back to Contents —
Print 1
Print 2
Print 3
tIMe LIne and FLoW CHart
Po
int
PHaSe one:
Objective – Create awareness of campaign and set the
groundwork for an online social presence in Phase Two.
New Website launches.
Print Campaign launches.
Twitter and Direct Mail.
Google
Goggles
try
En
try
Print
Campaign
YouTube
Ads
f En
to
Poin
of
Google
Search
PHaSe tWo:
Objective – Maximize PR write-ups and traffic to the website.
Outdoor / Guerrilla.
Google takeover.
Use website sensation stories for possible Phase Three.
En
of
Po
int
Instagram
try
Website
Twitter
Point of Entry
Outdoor / Guerrilla
Direct Mail
googLe taKeoVer
Google: Use search with image and Google Goggles technology
in a Google takeover. For key hot terms (and images which
match those terms) Sriracha appears as the search result.
Likewise, Sriracha will target YouTube ads on the most sizzling
YouTube videos such as volcano videos, how to burn things, etc.
MICroburnS
Twitter/Direct Mail: Send Sriracha burn packs to good #burn tweets.
DM invites recipient to submit their best burn stories at the Sriracha website.
Instagram: As attention grows consumers will begin to expect Sriracha handouts
in exchange for tweets. Once this happens, consumers must submit the best
Instagram photos to Sriracha in order to get microburns.
Hey @buyalex !
That was a nice #burn!
Use these free microburns as ammo,
they’re packed with our favorite heat.
- SrIraCHa
WebSIte oVerHauL
Sriracha doesn’t currently have a decent website. With one in place,
Sriracha could establish and benefit from a web presence.
Share Your Sensation allows the consumer to share their best “burn stories”
with Sriracha that Sriracha can then use for future ads/testimonials.
To combat vulgarity, swear words typed on the site are auto corrected to
corresponding words of spicy goodness.
Sabotage ground zeros
Outdoor/Guerilla: An Aston Martin zooms past, fast enough that
you barely catch the words... “burning sensation.”
Stories are written “with Sriracha” on damaged car
installations or other “sabotage ground zeros”.
After initial phases, the stories on future installations will
feature stories collected from the Sriracha website.
VUKA IMC
Big idea: ENERGY THROUGH REJUVENATION
Collaboration with Michele Weiner | Photography by Chris New
Not everyone wants to down a tall can of battery acid. VUKA is a different, all-natural
energy drink that touts rejuvenation and wellness, rather than raw energy and excitement.
Through this campaign we targeted the working female or stay-at-home mom who rarely
has the time to think of herself. We wanted to take care of the caregiver. Using the brand’s
South African vibe and adhering the brand to mall walking subculture, the campaign seeks
for VUKA to corner the market of low-impact energy beverages.
Art Direction | Copy Writing | Photography Art Direction
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™
Powerful Drink
Visit VUKA.com
Poster 1, Dhymond
™
Powerful Drink
Visit VUKA.com
Poster 2, Alison
™
Powerful Drink
Visit VUKA.com
Poster 3, Jackie
™
Powerful Drink
Visit VUKA.com
Poster 4, Ana Maria
Micro site
Guerilla
1. VUKA app home screen 2. Product and app information 3. Progress and support 4. How to videos and simple exercises 5. Example of WORKOUT video title
1.
3.
2.
5.
The VUKA Powerful Drink wellness app teaches
the consumer how to engage and adhere to
easy wellness tips and simple workouts.
Included in the app would be a section to
motivate and inform, a section to measure
progress, and a section for workout videos.
4.
NOOK IMC
Big idea: the anytime immersion of nook
Barnes & Noble recently introduced their fastest NOOK yet — the NOOK Simple Touch.
This campaign utilizes the impressive experience of reading on a NOOK by showing how
effortlessly the device transports you to a fantasy land. The goal of this campaign is to
remind consumers that reading can take you places, and NOOK can take you the fastest.
The digital components of this campaign aim to engage consumers with the explorative
nature of the product by inviting travelers, city dwellers, and adventure seekers to hunt
for free nook devices hidden throughout major cities.
Art Direction | Copy Writing
Back to Contents —
Print 1
Deep Fantasy
A sea of intrigue awaits you – all you have to do is touch.
Introducing the NOOK Simple Touch™ by Barnes & Noble, it’s the fastest E Ink® display on earth.
For more information and free downloads, visit http://NOOKhunt.com
Novel Explorations
Print 2
Unworldly Reverie
Journey to the jungle in a matter of seconds – all you have to do is touch.
Introducing the NOOK Simple Touch™ by Barnes & Noble, it’s the fastest E Ink® display on earth.
There are entire galaxies at your finger tips – all you have to do is touch.
Introducing the NOOK Simple Touch™ by Barnes & Noble, it’s the fastest E Ink® display on earth.
For more information and free downloads, visit http://NOOKhunt.com
For more information and free downloads, visit http://NOOKhunt.com
Print 3
Imagination in a Simple Touch.
Outdoor Billboard
Simple Touch NOOKhunt
Features
NOOKhunt
MOBY DICK
@Nook_lover - Found free
NOOK with Moby Dick at
the local barge! Mama’s
gettin’ literate. #Nookhunt
Sed elit arcu, suscipit.
Cursus nec lacus. Morbi at risus
vitae lectus sollicitudin lobortis
ut id orci. Donec eros libero, interdum at
elementum nec, malesuada ut sapien.
Mauris ornare tempor odio et ultricies.
1
The micro site bridges the gap between print media and
the digital realm. The micro site will explain and allow
easy access to the nook hunt AR smart phone game.
Location: Nantucket, MA
by Herman Melville
Etiam non orci a lectus.
Iaculis tristique at quis dui,
vestibulum ac aliquam turpis.
Nullam condimentum vestibulum elit.
2
Donec ullamcorper dui. Donec vel
magna sapien. Sed at vestibulum
lacus. Vestibulum adipiscing, odio
a ornare dictum, augue diam aliquam leo,
nec mollis velit ligula in dolor.
3
Simple Touch NOOKHunt
Micro site – NOOKhunt
Micro site – product page
Features
3.
NOOKhunt
®
1.
4.
2.
Once downloaded, the NOOKhunt augmented reality game will
give consumers the chance to hunt for their own free NOOK.
Using the phone’s location and camera, the app will give clues
and directions based on the landmarks and signs near the user.
1. NOOK Hunt app home screen
2. NOOK Hunt icon
3. Augmentation on a street sign
4. Augmentation on a landmark
Clockwork Tech
E-commerce branding for client
Located at http://ClockworkIT.net, Clockwork Technology offers custom computers
hand crafted to be exactly what a computer should be — strong, efficient, and really
cool looking. I was responsible for web design and development of the site including
CMS integration, as well as design of branding materials including the logo.
Logo Design | Branding | Site Design and Development
Back to Contents —
Home page
Logo
Visitors can customize their own computer
through the order forms on the website.
Order form
News / blog
CT makes custom computers for human beings. To prove it, CT introduced themselves by building
rigs for unique individuals such as Josh Eppard, the drummer of Coheed and Cambria, and supporting
gaming communities such as Shoryuken, host of the largest FGC tournament in the world – EVO.
Sharpie Liquid Pencil
Big idea: 2 + 2 = ONE
Collaboration with Amber Greeson
Why not both? That is the question this campaign answers while explaining the nifty
Sharpie Liquid Pencil. It writes like a pen, but within a certain amount of time will erase
like a pencil. It’s delayed magic!
Using blunt copy and simple visuals, this campaign seeks to increase brand awareness
while explaining the benefit of this product over other writing utensils.
Art Direction | Photography
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SHARPIE LIQUID PENCIL
THE CHOPSTICK OF WRITING UTENSILS.
TWO IN ONE AND GETTING IT DONE.
SHARPIE LIQUID PENCIL
It takes two to make a think go write.
Write like a pen and erase like a pencil.
beef up your ‘margin notes’
SHARPIE LIQUID PENCIL
The best of a pen and the best of a pencil;
Perfectly together like a fork and a knife.
WHEN YOU NEED TWO
THINGS TO MAKE ONE THING
SHARPIE LIQUID PENCIL
Click here to see the micro site
and animated flash banner in action.
Iron & wine Poster
Poster design for band
Poster selected by SCAD to highlight Iron & Wine’s
performance at the Trustees Theater in downtown Savannah.
The poster is based upon the Iron & Wine song about
encapsulated nostalgia entitled “Tree By The River.”
Digital Design
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UNITED
Poster and magazine design
The House Industries font United took over three years to perfect and was
designed primarily by T. Leming. The face was originally based off of U.S.
Military lettering and now has over 100 styles.
I chose to exemplify T. Leming in this typography project as his fight for digital
and web typography through TypeSupply.com and web fonts both interested
and inspired me. He, along with other designers, seek better solutions for
displaying good typography online.
Digital Design | Typography
Back to Contents —
Research periodical
Man vs. Internet
A Lecture Featuring
T. Leming
His Work for
House Industries,
His Fight for
Digital Typography,
His Love for
All Things Pretty.
UNITED
Poster
Museum of the great depression
Collaboration Branding and business strategy for museum
A collaboration project between seven interdisciplinary students over a ten week course outlining the
means and requirements for establishing a hypothetical museum summarized in a 100 page book.
Business Writing | Art Direction | Copy Writing | Book Design | Digital Design | Logo Design
Back to Contents —
The seven ancient myths of advertising
Hand-made book detailing 27 rules of typography
Designed over sixty pages, this hand–bound book is laid out in a magical tome
style. The requirement of this project was to outline and demonstrate 29 rules of
good typography based on a topic relating to advertising. Main text is presented
and manipulated in Book Antiqua with alchemy symbols denoting typographical
rules. Respective typography rules are hand written using the writing of five
authors who volunteered via internet crowd sourcing through social networks.
The copy in this book details seven explorations in the usage of ancient myths
within the advertising world. The myths represented were Hermes, Midas, Nike,
Pandora, Trident, Trojan, and Venus.
Typography | Book Design | Crowd Sourcing
Back to Contents —
Logo designs
Various logo designs for clients
Back to Contents —
1.
2.
3.
4.
5.
6.
Gratitude
Gardens
Enriching Soil & Soul
7.
8.
1. Clockwork Tech – Technology
2. Import Autowerks – Automotive
3. Café Darsana – Coffee Shop
4. Marathon Technology – Technology
5. Beckham Gumbin – Real Estate
6. Amaranth Avenue – Party Planning
7. Gratitude Gardens – Community Farm
8. Museum of the Great Depression – Museum