The buzz of Brown County
The buzz of Brown County
10 SOURCE | Winter 2015 The buzz of Brown County FAST STOP® is fueling the future of the Hornets Mary Auth, affiliated marketing and public relations strategies Drawing inspiration from two other FS retailers, Prairieland FS, Inc. initiated a program this school year to help fund the return of Ag programs and to support other activities at Brown County, Illinois schools. The “Fuel Our Future” program provides one cent from every gallon of gasoline sold at Prairieland’s Mt. Sterling FAST STOP to the Brown County School District. The logo for the program features the Hornet, Brown County School District’s mascot. “We were first approached by the FAST STOP folks last summer. They wanted to know if there was any way they could help the schools financially,” Vicki Phillips, superintendent for the school district said. Since the district was putting together a new agriculture program, they were excited to partner with the FAST STOP. “The FAST STOP employees were willing to work with us to help direct some of the funding toward leadership programs and supplies,” Phillips added. For the first and second quarters of the year, funds are going toward the local high school’s FFA program and the middle school’s student council. In the third quarter, the Brown County elementary school will use the SOURCE | Winter 2015 11 Annawan and the Sages Chris Moore passes out bags at a Halloween party at the elementary school. Chris Moore and elementary school students show off the “Fuel our Future” banner. A wooden drink chip was included in the Halloween bags and was redeemable for a free drink at the Mt. Sterling FAST STOP. funds for books. For the fourth quarter, the donation will be divided equally among the Ag program, high school student council, and the band program. According to Lainey Latta, energy and marketing communications assistant for Prairieland FS, “Cultivating leaders in programs like FFA and working with communities is one of the core cooperative principles that Prairieland operates under. And with the participation of our customers, it’s truly a community effort.” Since the program began in August 2014, the FAST STOP has raised more than $1,800 for the “Fuel Our Future” program. To help promote the program, Chris Moore, the location manager, delivered more than 350 Halloween bags to the elementary school. The bags contained a flier about the program and a wooden drink chip, redeemable at the Mt. Sterling FAST STOP. “I hope the program will be beneficial to FS, because it has been beneficial for us,” Phillips added. Readers can watch the progress of the “Fuel Our Future” program on the Prairieland FS Facebook page: facebook.com/PrairielandFS Gold Star FS, Inc. of Cambridge, Illinois was the first FS retailer to pair fuel sales with school donations. Their “Fuel Your School” program is in its second year and provides funding to the Annawan School District for technology updates. Gold Star donates one cent per gallon for fuel purchases paid with a FAST STOP FUEL 24 card. In the 2013-14 school year, Gold Star FS donated $2,500. For the first quarter of this year, they have presented the Annawan School District $1,500. In the same vein, Piatt County Service Company in Monticello, Illinois is supporting the Monticello Sages. To get the program started, any new FUEL 24 cardholder gets two cents off a gallon for the first year of the program and existing card holders save one cent per gallon of diesel or gasoline. The Monticello School District receives a penny per gallon sold when the customer uses their FUEL 24 card. Since September 2014, 78 new FUEL 24 cards have been issued by Piatt County Service Company. The Monticello School District receives donations from Piatt County Service Company as part of their “Fuel the Sages” program.